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Daniel Benoni

Does Expending Resources on CSR and Sustainability Destroy Economic Value? « ... - 0 views

  • Corporate Social Responsibility isn’t about giving money away and adopting the latest cause of activists. CSR and sustainability are approaches to business operation and execution that build employee engagement, improve environmental performance, create positive social impact, enable operational efficiency, reduce cost, foster innovation, strengthen relationships with customers and consumers and ultimately…create business advantage.
  • Dave Stangis, VP for Corporate Responsibility with Campbell Soup Company responding to University of Michigan Professor Aneel Karnani’s infamous editorial in The Wall Street Journal, “The Case Against Corporate Social Responsibility.”
  • Is it the misperception that CSR is a cost, a tagged on responsibility, and therefore, unnecessary for companies? Or that CSR is completely estranged from the notions of capitalism as Professor Karnani believes — and is, in fact, the wrong argument?
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  • When properly and strategically implemented, CSR does not lose money, it makes money. Over the long term, it is a viable business strategy that focusses on long-term sustainable impacts (including profitability). Arguing against reducing energy, water and waste costs, along with fines, meeting onerous regulatory standards imposed due to improper actions, etc. is as foolish and short-sighted as arguing against oil changes for your car (it costs money) or the installation of safety devices that protect consumers (such as safety belts and airbags) because they increase the cost of the vehicle.
Rachel Chaikof

Corporate Sustainability Driven by the Bottom Line - Forbes - 0 views

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    This article talks about how companies don't have tools to track their sustainability efforts, most notably these sections: Sustainability reporting is growing, but the tools are still developing. About one in four survey respondents use packaged software to track sustainability efforts, but most still use spreadsheets, emails, and phone calls. But the effectiveness of such efforts may be limited by internal systems that don't allow companies to effectively measure, track, and optimize their sustainability impacts or to understand and manage the risks of insufficient action.
Rachel Chaikof

Sustainable Future of Mankind - 0 views

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    Interesting book
Daniel Benoni

What Do You Stand For? - 1 views

  • 10 Experts, 10 Predictions, 1 Year January 6, 2012 at 9:06 AM by Research & InsightsLast month we looked back at the top trends of 2011, but now that the New Year is upon us, it's time to look forward to what 2012 has in store. We've convened the biggest and brightest minds in cause marketing, corporate responsibility, nonprofit marketing and volunteerism to share their top predictions, programs and issues for the New Year.As for our perspective, we say look out for an influx of disruptive campaigns in 2012. The cause industry continues to mature, and with the flood of new campaigns in the market, companies and nonprofits must do more to make sure their cause stands out in the chatter. Companies will make bigger and braver commitments, support broader and bolder issues and increasingly go out on a limb all in the name of cause. We'll also see more companies support niche causes and partner with smaller, more nimble nonprofits for further differentiation. Let's shake things up this year!
  • My one cause marketing prediction is that by the end of 2012
  • 2012 will see the rise of the employee activist. As 2011 saw the second coming of the consumer activist with powers heretofore inconceivable, the new year will bring the awakening of the most powerful brand ambassadors - the employees. This year employees will awaken to the opportunity they have to create real change inside the corporation and in their communities, simultaneously. Corporations will embrace the chance to help their employees to make that change."
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  • "As CSR and sustainability continue to converge into ‘business excellence,' we will see a growing recognition within executive ranks to understand, recognize and leverage the value of a responsible and sustainable work culture. 2012 just might be the year when change management becomes institutionalized as a prerequisite for growth and profitability."
Rachel Chaikof

Employees are a top corporate social responsibility trend for 2012 - 1 views

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    Interesting stats relating to CSR
Rachel Chaikof

13 Conferences in 2012: Employee Engagement in Corporate Citizenship - 0 views

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    Check this out: Ceres Conference 2012 April 25-26, 2012 in Boston, MA The Ceres Conference provides a unique forum for networking and connecting with corporate and investor leaders, nonprofit groups, thought leaders and media to discuss current challenges, trends and opportunities within sustainability.
Daniel Benoni

Green, Healthy & Safe Product Ratings & Reviews | GoodGuide - 0 views

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    Good Guide
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