Group items tagged

Possible opt-out for web visitors. As the article suggests if this is possible, certainly presents a challenge for marketers, as well as the value of Google Analytics!

Possible opt-out for web visitors. As the article suggests if this is possible, certainly presents a challenge for marketers, as well as the value of Google Analytics!

Possible opt-out for web visitors. As the article suggests if this is possible, certainly presents a challenge for marketers, as well as the value of Google Analytics!

Following customer complaints, CommSec recently fined $55K for not providing customers an Opt out option when sending out e-marketing. As a response, CommSec have appointed an independant auditer to assess their e-marketing activity and provide training. I do question a lot of marketing departments... does it take a fine from ACMA before they get up to speed with how to conduct their communications and campaigns?

Their ad agency should know what they're doing! It's not hard to put an unsubscribe link in an email. Wacky.

Hmmm makes one think whether someone in marketing was too lazy in their job or whether CommSec knowlingly defied spamming laws. Australian spamming laws can be found at http://www.efa.org.au/Issues/Privacy/spam.html#acts

Blog entry: with the massive population, China is for sure the biggest market in every market. It surely has its impact on with the culture. As censoring as it is now, will this culture eventually affect the internet culture as a whole??

Internet marketing has created a buzzword around the world. Interests among the businessmen are increasing rapidly about internet marketing. Therefore, the number of people wanting to optimize their websites through SEO service has also increased. If you intend to do online business you will definitely want your website to be in the first page of a search.

Interesting story about how internet fuelled media changed the global SwineFlu pandemic response. Specifically, persuading people that they probably didn't need to vaccinate, (market mechanisms) causing many countries to now be overstocked with millions of dollars worth of unwanted serums! ""It emerged that the media timescale was far shorter than the political and administrative timescale, which may have complicated national decision making," a French delegate told the panel."

Describes how twitter is being used for citizen participation and "democracy" in various countries from Moldova, Iran and now China. The author proposes that the best way to reduce censorship and promote "democracy" is not political pressure, but to "flood the Chinese market, and those of other countries that restrict freedom of expression, with cutting-edge technology". My opinion: Although Twitter seems to be good at allowing citizens to organise and to create consensus, it does not seem to translate well to actual policy outcome. 

A TOP Google executive told US lawmakers yesterday that the internet giant is prepared to leave China if Beijing says it must censor web searches or quit the world's most populous online market.

Is this war? It looks trivial, sounds personal but at heart this is 2 key multinational corporations fighting for the domination of markets that may well define us culturally, socially, economically and eventually politically. Google's overt entry into the hardware domain merely underlines the scary power we know they have.

The Anita Borg Institute has several initiatives to promote and celebrate women in technology. The 2010 Women of Vision awards celebrate women who have made significant achievements in 3 areas. For Innovation: Kathleen McKeown, Henry and Gertrude Rothschild Professor of Computer Science, Columbia University For Social Impact: Lila Ibrahim, General Manager, Emerging Markets Platform Group, Intel Corporation For Leadership: Kristina Johnson, Ph.D., Under Secretary for Energy at the Department of Energy This excerpt of a post from Katy Dickinson at SanJose.MetBlogs.com shows why this is important! "I have referred dozens of young women to the 2008 WOV talk by Helen Greiner. Any girl geek who feels too alone in her love of technology will be encouraged by the amazing founder of iRobot saying that when she was young "not one person told me I should be an Engineer" and "we need diversity of perspectives … more women's life experiences influencing our directions and designs".

Article from today's Sydney Morning Herald about the settlement of a lawsuit related to a program called Beacon. I think its important that Facebook is scrutinised regularly, particularly in relation to its quite invasive policies when it comes to collecting data about its users for marketing purposes.

Virgin Mobile marketing team clearly not understanding the Spam Act by sending customers email after they have opted out just to 'make sure you're still certain' about option out! Virgin since fined $22K and have committed to providing training for their staff.

GOOGLE appears increasingly likely to close down its Chinese-language search engine, in a step that would remove one of the last major foreign players from the world's most populous and fastest-growing internet market.

Even with existing knowledge of the limitation that China government has in term of internet, I still find this quite surprising. Funny enough that as a Taiwanese, we've been taught that how strickly and misarable our Chinese friends live there; as years go by, we've been told again that what our old belief of our Chinese friends is no long true and those people are actuallly "set free." Apparently, there are still lots of unbelievable limits for our Chinese friends in internet wise.

The reason why Google decided to withdraw China market, the co-founder, resemble the China act of censorship to his childhood memories in Societ Union.

Engaging in social media backfires for Nestle. Due to the Greenpeace protest against the company with regards to how the company uses palm oil in its products, a number of people posted their distaste on Nestle's Facebook page. Unfortunately for the company, the representative in charge of replying to comments was far from being amiable, or even courteous. Sample exchange of comments: Nestle: "You have freedom of speech and expression. Here, there are some rules we set. As in almost any other forum. It's to keep things clear." Paul Griffin: "Your page, your rules, true, and you just lost a customer, won the battle and lost the war! Happy?" Nestle: "Oh please...it's like we're censoring everything to allow positive comments." Social media has significant benefits for companies and how they market the products to consumers. However, if used wrongly, as with this case, massive PR clean-up is inevitable.

This article argues that reputation - such as in Apple's iPad - can be more important than need and functionality when it comes to technology. The phenomena of 'the fad' is not new, but is especially relevant with technological products and innovation. It will be interesting to see whether items such as the iPad do fill gaps in a market or are simply fad toys. The iPad's claimed 'killer function' - that of reading and subscriptions - will prove interesting when we look at how the publishing industry repsponds and whether standards much develop for newspapers/books/magazines.

Gary Kim is referring to a survey made by e-marketer to point out that in the US the disparities in Internet usage between "Asians", "Hispanics", "Afro americans" and "white americans" will have almost disappeared, mostly because of the expansion of mobile phones giving access to Internet.

Google to launch a new advertising product called 're-marketing' allowing google to follow you around the web, serving you up content based on what you've been doing on the internet.

South Korea is the country with the fastest internet connection. The reasons for this can be found in the existence of a competitve market, the encouragement of the use of computers propelled by the government, the "shared" telecommunications insfraestructure, the density of the population and the broadband policy existing for more than 10 years now

More on the new remarketing offer from Google. This is a good effective way to market to consumers, however companies do still need to be mindful of their audience, especially if Google are now on board, and this does get the publicity around being creepy. What is currently an effective way to advertise, could turn sour.

Overview found on legal site about the Spam Act. The release covers examples of what the Spam Act is all about, breaches, consequences of breaches and also how companies and individuals can protect themselves (however this is more a sales pitch).