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Engaging in social media backfires for Nestle. Due to the Greenpeace protest against the company with regards to how the company uses palm oil in its products, a number of people posted their distaste on Nestle's Facebook page. Unfortunately for the company, the representative in charge of replying to comments was far from being amiable, or even courteous. Sample exchange of comments: Nestle: "You have freedom of speech and expression. Here, there are some rules we set. As in almost any other forum. It's to keep things clear." Paul Griffin: "Your page, your rules, true, and you just lost a customer, won the battle and lost the war! Happy?" Nestle: "Oh please...it's like we're censoring everything to allow positive comments." Social media has significant benefits for companies and how they market the products to consumers. However, if used wrongly, as with this case, massive PR clean-up is inevitable.

Nestle's heavy-handed reaction to the Greenpeace advert doing the rounds online - where an office worker bites into the fingers of an orangutan to highlight the destruction of their habitat by palm oil producers who supply to Nestle - is causing some backlash for them on YouTube, Twitter and Facebook, including their own 'fan' pages.

I'm covering Protest Movements on my blog and will be focusing on cultural protest. This post looks at the furore around Nestle's use of palm oil in its products and what Greepeace have done to protest this, including a darkly comic spoof video of "Have a break, Have a Kit Kat" creative.