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Claudine Pache

CommSec fined $55K for spamming - News, Feb 1, 2010 - 1 views

www.zdnet.com.au/55k-for-spamming-339300701.htm

internet governance ARIN#6902 e-marketing complaints commsec fined Spamming ACMA

shared by Claudine Pache on 05 Apr 10 - Cached
  • Claudine Pache on 05 Apr 10
     
    Following customer complaints, CommSec recently fined $55K for not providing customers an Opt out option when sending out e-marketing. As a response, CommSec have appointed an independant auditer to assess their e-marketing activity and provide training. I do question a lot of marketing departments... does it take a fine from ACMA before they get up to speed with how to conduct their communications and campaigns?
  • Allison Jones on 06 Apr 10
     
    Their ad agency should know what they're doing! It's not hard to put an unsubscribe link in an email. Wacky.
  • Bujuanes Livermore on 07 Apr 10
     
    Hmmm makes one think whether someone in marketing was too lazy in their job or whether CommSec knowlingly defied spamming laws. Australian spamming laws can be found at http://www.efa.org.au/Issues/Privacy/spam.html#acts
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