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You don't need an iPad. But once you try one, you won't be able to resist. - By Farhad ... - 0 views

www.slate.com/2249822

reputation; web2.0; publishing; fads; print;

shared by Tamsin Lloyd on 06 Apr 10 - Cached

Tamsin Lloyd on 06 Apr 10

This article argues that reputation - such as in Apple's iPad - can be more important than need and functionality when it comes to technology. The phenomena of 'the fad' is not new, but is especially relevant with technological products and innovation. It will be interesting to see whether items such as the iPad do fill gaps in a market or are simply fad toys. The iPad's claimed 'killer function' - that of reading and subscriptions - will prove interesting when we look at how the publishing industry repsponds and whether standards much develop for newspapers/books/magazines.

<div class="cArrow"> </div><div class="cContentInner">This article argues that reputation - such as in Apple's iPad - can be more important than need and functionality when it comes to technology. The phenomena of 'the fad' is not new, but is especially relevant with technological products and innovation. It will be interesting to see whether items such as the iPad do fill gaps in a market or are simply fad toys. The iPad's claimed 'killer function' - that of reading and subscriptions - will prove interesting when we look at how the publishing industry repsponds and whether standards much develop for newspapers/books/magazines.</div>

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Web 2.0: the new election superweapon | Politics | The Observer - 2 views

www.guardian.co.uk/...new-media-election-campaign

elections political campaign politics internet governance internet government #ARIN6902 UK

shared by César Albarrán Torres on 12 Apr 10 - Cached

From Twitter and Facebook to viral ads and crowdsourcing, technology appears to offer parties powerful new ways to engage voters
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All three mainstream parties are adopting similar techniques, but with very different aims.
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Social media matters precisely because it is social, creating networks and building intimacy between strangers quickly – even if some of them are politicians.
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Once the novelty of politicians in virtual life passes, social media users may return to ignoring them.
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Perhaps the challenge for politicians online remains the same as in the days of soapbox and megaphone: just being heard.
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César Albarrán Torres on 12 Apr 10

Interesting article on The Guardian on how the main British parties use social media. The article, though, treats social media as a fad that may eventually dissolve. The question, though, remains: do political parties know how to use social media?

<div class="cArrow"> </div><div class="cContentInner">Interesting article on The Guardian on how the main British parties use social media. The article, though, treats social media as a fad that may eventually dissolve. The question, though, remains: do political parties know how to use social media?</div>

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