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balle028

Soaring e-waste affects the health of millions of children, WHO warns - 0 views

  • As many as 12.9 million women are working in the informal waste sector, which potentially exposes them to toxic e-waste and puts them and their unborn children at risk.Meanwhile more than 18 million children and adolescents, some as young as 5 years of age, are actively engaged in the informal industrial sector, of which waste processing is a sub-sector. Children are often engaged by parents or caregivers in e-waste recycling because their small hands are more dexterous than those of adults. Other children live, go to school and play near e-waste recycling centres where high levels of toxic chemicals, mostly lead and mercury, can damage their intellectual abilities 
  • For an expectant mother, exposure to toxic e-waste can affect the health and development of her unborn child for the rest of its life. Potential adverse health effects include negative birth outcomes, such as stillbirth and premature births, as well as low birth weight and length.  Exposure to lead from e-waste recycling activities has been associated with significantly reduced neonatal behavioural neurological assessment scores, increased rates of attention deficit/hyperactivity disorder (ADHD), behavioural problems, changes in child temperament, sensory integration difficulties, and reduced cognitive and language scores.
  • A rapidly escalating problem
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  • The WHO Initiative on E-waste and Child Health, launched in 2013, aims to increase access to evidence, knowledge and awareness of the health impacts of e-waste; improve health sector capacity to manage and prevent risks, track progress and promote e-waste policies that better protect child health; and improve monitoring of exposure to e-waste and the facilitation of interventions that protect public health.
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    This Article corresponds to the two discussion posts this week. where we see e-waste not only a growing problem for pollution but affecting the health of younger children in surrounding areas, this article discusses how the WHO is trying to bring awareness to this issue.
anonymous

4 Social Media Marketing Trends to Implement in Your 2021 Strategy - 0 views

  • Never has it been easier to identify, find and sell to our target audiences through social media.
  • Social media has certainly passed the test of time and is here to stay. In order to leverage it to your greatest ability, keep up with all the latest trends, incorporate them in your strategy and most importantly, be consistent. 
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    Social media is a marketing tool that all companies should be using to reach their audience. According to the article, 91% of businesses are using this tool to market to their customers. The article indicates that posting stories over feed posts is becoming more of a trend in 2021 as people are opting to watch stories than scroll through a newsfeed. AI ad-tracking is allowing companies to reduce cost per lead which leads to making more money. Keeping up with the latest trends and incorporating them into a marketing strategy will gain a company better results.
jspie001

Electronic Waste on the Decline, New Study Finds - 0 views

  • the total mass of electronic waste generated by Americans has been declining since 2015
  • The biggest contributor to this decline is the disappearance of the large, bulky cathode-ray tube (CRT) televisions and computer monitors from American homes,
  • “If you look at the state laws that exist in many places for e-waste recycling, many of them set their targets based on product mass,” she says. As the overall mass of e-waste declines, meeting those targets becomes more difficult. Moreover, says Babbitt, the main goal of these regulations had been to keep electronics with high levels of lead and mercury out of landfills, where they can eventually leach into the surrounding environment. But these days, a more pertinent concern is how to recover elements like cobalt (used in lithium-ion batteries) or indium (found in flat-panel displays). These elements aren’t as environmentally toxic; rather, they are relatively scarce in the Earth’s crust, so failing to recapture them for reuse in new electronics is wasteful. “The e-waste recycling system is somewhat backwards-looking,” says Babbitt; it has struggled to keep pace with the changing nature of electronics.
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  • The sheer number of electronic devices entering the waste stream is also leveling off or slightly declining, Babbitt and Althaf say. This is due to something that Babbitt terms “convergence”: gaming consoles, for example, can act as DVD players; smartphones are also cameras and video recorders. In the past, says Babbitt, people needed separate devices for each of those applications.
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    This article highlights how the way we need to look at E waste needs to change overall. As discussed in E wasteland and here as a topic wee TVs and monitors based on CRT technology which has basically disappeared at this point from the waste stream. Since regulations in the past have been based largely on the overall mass of the waste and now that newer technologies have less mass than older ones regulations and recycling requirements need to be rethought. It also focuses on the newer challenges with new technology being based on rare earth metals and the need to recover them more efficiently and reuse them instead of mining new virgin materials.
ahart054

Can new technology solve a trillion-pound garbage problem? - 0 views

  • Global garbage is expected to reach 3.4 billion tonnes by 2050.
  • d waste landfills are the third-largest source of methane emissions in the United State
  • Technology companies are trying to tackle the garbage problem from multiple directions, improving recycling processes and creating new materials to make single-use products that are compostable.
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  • Horowitz was looking for applications of robotics technology that could be improved.
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    New technology is working to fix the global garbage problem. AMP Robotics has processed more than 1 billion recyclable objects in a year with their computer technology. Robotics and artificial intelligence sort through recycling to ensure the waste is disposed of properly. Matanya Horowitz, founder/CEO of AMP Robotics said, "If you reduce the cost of sorting, the margin you can extract on all those materials increases and you naturally find incentive to capture that material." Another way technology is enhancing the garbage industry is through the Association of Plastic Recyclers by designing packaging that can be recycled. Also, developing compostable containers and eliminating single-use plastics which is what the company Footprint is working on.
anonymous

'Recyclemore' Is A Mountain Of Electronic Trash At The G-7 Summit In Cornwall : NPR - 0 views

  • a two-story sculpture that replicates their likenesses using electronic waste in the hills overlooking the resort where they are meeting.
  • The sculpture, which is drawing large crowds, is arranged like Mount Rushmore — but with the G-7 leaders instead of U.S. presidents.
  • The world produces about 53 million tons of e-waste annually and that volume is expected to double by 2050, according to the United Nations Institute for Training and Research and the International Telecommunication Union
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  • "We're trying to raise awareness, make sure people know about it, can act on it and encourage better behavior to refurbish, recycle, reuse,"
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    This is an interesting article on "Mount Recyclemore". A group made this sculpture as a statement to world leaders and people about e-waste and recycling issues that are happening.
joshusingdiigo

Technology and the notion of sustainability - ScienceDirect - 0 views

  • Definitions of sustainable development can be divided into two major classes, representing what are known as the weak and strong concepts of sustainability.
  • “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.
  • sustainability is a difficult concept to deal with due to scientific uncertainty. They referred to the concept of maximal sustainable yield (MSY), used in fisheries management long before sustainability became a general catchword in environmental policies
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  • When discounting is applied to events far off into the future, it tends to lead to results that we consider absurd.
  • only some natural resources are economic resources.
  • If we applied discounting of lives to the problem of nuclear waste disposal, then we could stop worrying about its effects on people who live several 1000 years into the future.
  • Is the concept of sustainability applicable to a geographically restricted area, or does it always have to refer to the planet as a whole?
  • sustainability in terms of natural-technological resources is essentially a global issue. No city, in fact no country or region in the world, is fully self-supporting for all types of resources.
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    This academic article is well written discussing the key differences involving weak and strong areas of sustainability. In the perspective of Technology, only some natural resources are economic resources. Scientifically, the temporal views involving 'time preferences' and equations for discounting future goods sold shows a short run of the economy. The article concludes with showing value from discounting three types of assets. Sustainability, is a strategic concept, and therefore needs time and capital to promote longer lasting affects.
emmajeenie

Social Media Marketing to Have Strong Impact on Event Promoter Businesses | Discover Co... - 0 views

  • Facebook events, Twitter, hashtags, email, and other digital tools are being used to popularize events and generate ticket sales. This trend is expected to have a strong influence on event promoters, especially in North America, Europe, and Asia-Pacific.
  • In addition to the impact of emerging trends on businesses, BizVibe company profiles contain numerous high-quality insights to help users discover, track, compare, and evaluate suppliers or sales prospects:
  • Industry challenges with their relevance and influence segmented by geographyRisk of doing business score segmented by operational, financial, compliance, and country riskTop company competitors at the global, regional, and national levels
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  • The event promoters industry group features 3,000+ company profiles categorized into multiple product and service categories. Each category contains detailed insights dedicated to helping procurement and sales teams find trusted suppliers and target sales prospects.
  • The event promoter service categories include:Event Production ServicesCorporate Entertainment ServicesParty Entertainment ServicesSports Event Planning Services
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    BizVibe has identified an increasing focus on social media marketing as a major trend for the event promoters industry. Event promoters are turning to social media to create buzz around events
emmajeenie

TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing - Skift - 0 views

    • emmajeenie
       
      TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.
sigomezsh

Creating an Irresistible Mobile Travel Experience with Proximity Marketing - 1 views

  • Online travel agencies can harness proximity technology to enable travelers to book hotels, rental vehicles, tickets for trains, airlines, buses and theaters; and even dinner reservations.
  • In 2016, 51.8% of travelers booking trips online will do so via mobile devices
  • By 2019, mobile sales could represent 46 percent of digital travel sales
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  • Upon a tourist's entry into a particular zone or establishment, such as a hotel that the tourist has already booked, the OTA is able to send announcements and offers regarding restaurants, events and other attractions in the vicinity.
  • Online travel agencies can collect information such as the traveler’s age, marital status and number of children (if any), most visited places, preferences and travel behaviors to target travel services and deals.
  • n particular zone of a city, village or other tourist destination, a geofencing can be used to drive awareness and enable visitors to book local restaurants or hotels; buy tickets for attractions, museums, concerts or other events; or shop retail malls and outlets.
  • A beacon is a Bluetooth Low Energy (BLE) device that transmit signals normally up to 50 meters.
  • An OTA might use beacons to advertise deals on tickets. Guests in a hotel or resort can receive personalized offers, such as discounts with affiliated restaurants, nightclubs, retail stores and museums, through their mobile devices.
  • Proximity marketing affords flexibility and convenience for planning vacations or trips.
  • Now, travelers can explore on the go once they arrive and choices and arrangements can be made at the destination.
  • By using online data, mobile app data and location information, OTAs can provide personalized recommendations to consumers for booking additional services, enhance customer relationships with a sustainable brand loyalty and enhanced customer lifetime value (CLV).
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    In article it will display several examples of how the consumers are leaning towards online purchases and the popularity behind why people are catering to these functions.
taurus1313

What is Proximity Marketing and How does it Work? | Beaconstac - 0 views

  • Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications.
    • kaylaabad
       
      Proximity Marketing - highly personal marketing strategy
  • opt-in to enhance their customer experience using proximity marketing technologies
    • kaylaabad
       
      Proximity marketing enhances customer experience.
  • These tools work best when they are used by brands to better understand the needs and wants of their customer base, as well as notable patterns in buying behaviour.
    • kaylaabad
       
      Proximity marketing enables businesses to better understand wants/needs of customers and buying behaviors.
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  • Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique.
    • kaylaabad
       
      Proximity marketing can be done through beacons
  • Again when it comes to beacon deployment there are a number of factors to consider, starting from available power arrangements to choosing the right kind of beacon
    • kaylaabad
       
      Factors to consider with beacon deployment: starting from available power arrangements to choosing the right kind of beacon
  • the communication occurs in 3 quick steps
    • kaylaabad
       
      The communication occurs in 3 quick steps: device detection, permission request, content upload
  • There are a host of technologies are being leveraged to implement proximity marketing campaigns. 
    • kaylaabad
       
      There are a host of technologies are being leveraged to implement proximity marketing campaigns - QR codes, WiFi, NFC, Geofencing, RFID, BLE beacons
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    This article gives further insight into Proximity Marketing. As the article states, "Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications." By collecting consumer data, the consumer experience will be enhanced. This is because companies can now take a deeper dive into analyzing the buying patterns and the wants/needs of consumers. This type of marketing can work through beacons, QR codes, WiFi, NFC, and Geofencing. RFID
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    "Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique. They are: 1. First of all, the consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technique is being applied. 2. A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information."
jspie001

Data-driven Disney monitors your every move | E&T Magazine - 0 views

  • Imagine living in a place where your every move is surveilled. A place created in the image of one almost mythological figure, where every step you take is logged into a central database, and where the shadowy figures watching attempt to elaborately orchestrate events to manipulate people
  • In addition to working at close range on Oyster-card-style readers, the transmitter inside enables it to be tracked from what is thought to be around 12 metres.
  • Sotto likens the tracking to the experience of a good butler, who will anticipate a person’s need and provide it at just the right moment. “Real luxury and real service is frictionless. And that’s what you’re really trying to do.”
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  • Collecting Magic Band data is similar to this, but happens on an industrial scale, and the fruits it bears are hugely valuable for planning and running a park.
  • They can deploy the workforce as soon as it’s required, so there will be a faster service,” explains Chiara Bertoldini from DRFC, a crowd analytics firm. So if the queue for the new Star Wars Smuggler’s Run ride reaches two hours, which is not uncommon, Disney can deploy Kylo Ren and a couple of Storm Troopers to perform some impromptu street theatre.
  • Theme parks are not the only places that deploy this sort of tracking technology. Elsewhere it has proved controversial, such as when the London Underground rolled out Wi-Fi tracking technology across its network.
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    This article offers insight into extreme tracking and using patterns and data to customize the guest service experiences. It also provides data on ho to best keep a guest engaged whether it be through virtual or even physical means that can be activated by a certain data set collection. A good example of this is how Disney can monitor wait times at the park and then dispatch live entertainers to the area as a means of distraction and simultaneous product placement and marketing.
joshusingdiigo

EVEN™ Hotels Introduce PDC's Smart Band® RFID Wristband System for Keyless Ro... - 0 views

  • PDC’s Smart Band® RFID wristband system has been used by leading amusement parks, water parks, resorts, and music festivals to deliver unique and convenient applications that help redefine the guest experience
  • As each chip contains a unique ID number, the bands are impossible to duplicate.
  • EVEN™ Hotels guests receive an RFID room keycard, and for $8, may purchase a waterproof Smart Band® with a securely sealed RFID chip inside that stores and verifies guest data when scanned by a reader.
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    In 2014 EVEN Hotels began a launch of RFID bands to secure guest information. The trial began giving customers the option to keep these when departing. In the hotel industry, getting rid of old systems like key cards for rooms, eliminates so many problems. One of the many benefits is less complaints about room keys not working properly. However, the guest is free to use this band wherever they are on site. After reading this it was clear that there was not a security issue with these bands, as they are personalized for the guest. The only negative I see with the bands is if the tech behind it is sustainable enough to be consistent during busy seasons.
asht77

Starbucks, Asda use proximity targeting on mobile to drive in-store traffic | Retail Dive - 0 views

  • Advertising has always been about reaching the right person with the right message at the right time,
  • Working with xAd gave Starbucks and Asda the ability add a fourth dimension: place
  • Place enabled both brands with a level of personalization and relevance that hadn’t been possible before mobile became a customer’s first screen.”
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  • In our research on the most effective creative messaging and proximity targeting strategies for marketers (blog post here), we’ve found is that the best messaging and targeting strategies are dependent on the category and desired outcome.
  • Using place enables brands to reach the holy grail of advertising – reaching the right person with the right message at the right time
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    This article is a very good explanation of proximity marketing and some of its statistics. It shows the increase in traffic and how it has changed the marketing game. 
balle028

Proximity Marketing Market: Industry Size and Growth Opportunities with COVID19 Impact ... - 0 views

  • Proximity Marketing market report provides analysis of Covid-19 restrictions imposed on business owners, investors, etc. Due to the fact that locks are performed differently in different regions and countries, the geographical and regional effects change frequently. This study analyzes current market effects in the short and long term and helps decision makers to develop short and long-term business strategies across geography.
  • Competitive assessment and detailed statistical analysis of the Proximity Marketing industry outlook can be found in the latest Proximity Marketing Market Research Report. The Proximity Marketing report will inform readers about market dynamics and trends to present a comprehensive overview of the market. The most important aspects of the Proximity Marketing industry are presented in the study as market growth, market dynamics, threats and cost structures. The dynamics of emerging markets, the latest growth, the development of R&D and major suppliers are discussed in detail. The Proximity Marketing report is segmented by product type, application, and major geographic area.
  • Global Proximity Marketing Market: Regional Segments The different section on regional segmentation gives the regional aspects of the worldwide Proximity Marketing market. This chapter describes the regulatory structure that is likely to impact the complete market. It highlights the political landscape in the market and predicts its influence on the Proximity Marketing market globally.
carlatj

In-store proximity marketing: experimenting with digital point-of-sales communication |... - 0 views

  • Of the total number of customers having noticed the screen, only a relatively small proportion also reports having noticed the ad itself (cf. H2). Likewise, of these participants having noticed the ad, only a proportion is able to recognize (H3) or recall (H4) the specific ad content. Finally, of those who are able to recall the ad, only a proportion reports PI (H5) or actually did purchase the promoted product
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    This paper was published in the International Journal of Retail & Distribution Management. A study done "in-store proximity marketing: experimenting with digital point-of-sales communication". At the time of the study, 2017 people were not very engaged in the advertise or promotion offered. Maybe with the updated technology of 2021 Proximity marketing can be more effective.
anonymous

See How This Startup Created a Contactless Activation | BizBash - 1 views

  • over 1,500 New Yorkers took to the streets for a “gift hunt” hosted by mobile shopping assistant nate.
  • The one-day event featured activities, photo ops and treasures disguised as QR codes, ranging in value from $25 to $250 from brands such as Public, ManiMe, 305 Fitness and Frank Body. The participant who collected the most points won a grand prize of $10,000.
  • the activation also aimed to support small businesses by attracting foot traffic to their physical locations, some of which were hit hard by the pandemic.
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    This gift hunt utilized a mobile shopping assistant app, Nate, to engage customers with various brands. Using location based marketing through QR codes, players found brands and then received information or promotions about the brand.
anonymous

Proximity Marketing: How Your Business Benefits From In-Venue Targeting - 0 views

  • Proximity marketing allows venues to communicate with visitors at the right place and time, with highly relevant, personalized content on their mobile devices. It allows venue owners and businesses to use location as a basis for marketing activities
  • Use cases for retail, hospitality, transportation hubs, smart cities, shopping centers, restaurant
  • Mobile Apps
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  • th an effective data-driven marketing suite, marketers can send messages via a WiFi captive portal, SMS, mobile in-app push notifications, email, digital signage, and more.
  • Proximity marketing enables marketers to capitalize on the local nature of an onsite visit, where in-the-moment timing can increase engagement with the messages delivered, and trigger impulse buying. For example, consider a buy-one-get-one-free offer on body soap while a visitor is in the personal hygiene aisle
  • Email
  • WiFi Captive Portal
  • First, consider connectivity. As previously mentioned, proximity marketing requires one or more technologies to trigger proximity messages (e.g., WiFi, beacons, GPS, etc
  • n conclusion, the value of timing and context in proximity marketing campaigns cannot be understated. The ability to reach your visitors with highly-relevant content, at a time when they’re most likely to act allows you to cut through the noise
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    This site explains the benefits of using Proximity Marketing but this is the side of a company that is selling this marketing tool. It goes into detail of how it works and gives examples. I like how this site goes over the benefits and does touch base on how connectivity is important. It goes over how sms, email, mobile aps and wifi captive portals are beneficial.
dbake008

iBeacon Technology for Hotels: Transform the Guest Experience | Cvent Blog - 0 views

  • One of the latest trends to impact hotel marketing and the guest experience is the iBeacon, which sends a Bluetooth push notification to guests' mobile devices when they come within close proximity of the iBeacon.
  •  key to improving guests' experiences
  • It can help you streamline check-in and check-out, guide guests around the property, and notify them about targeted offers at your restaurant, bar, or spa.
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  • iBeacons are a super effective source for gathering customer insight
  • By leveraging iBeacons, hotels can catch guests at the exact time and place where they’ll most likely pay for an upgrade.
  • Once a guest has checked-in, a digital room key can be activated on his or her smartphone via the hotel app.
  • Through a series of iBeacons around a geo-fenced property, guests can be directed to their rooms or other indoor locations in the hotel, such as restaurants, shops, meeting rooms, spas, etc
  • By sensing that a guest is in his or her room and signaling the user’s proximity to Bluetooth enabled devices that control lighting, temperature, TV, etc, the iBeacon could trigger a message to the app which lets users control these settings from their own smartphones or tablets.
  • An iBeacon hotel app can keep track of the guest’s food preferences.
  • By providing the right offer at the right place and the right time, location-based mobile marketing can yield exceptionally high conversion rates with precise ad targeting
  • To achieve this, hotels can use iBeacons to present "location-specific offers" to their guests.
  • In the case of loyalty customers, predictive analytics of data compiled from previous stays allows highly personalized marketing.
  • Hotels can send guests a push notification at the end of their stay to either check-out digitally or extend their stay
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    In hotels, the iBeacon can send notifications to guests' mobile devices when they are in close proximity of a beacon. Not only can this streamline the guest experience, but it also gives the company chances to increase revenue.
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