Hospitality Technology

In the age of apps and mobile technology, something told me this one was coming. I found an interesting article about 10 travel companies being sued by a mobile app producing company for copyright infringement. Air Transport World is reporting that MarcoSolve Inc., based out of Oklahoma, is suing several airlines and other companies, including Avis Rent A Car, the Hertz Corp., Hipmunk Inc., Hotels.com, Priceline.com and Travelocty.com. The patent that MacroSolve is suing over grants the company the ability to download apps to any mobile device, collect data from those device users and send that data back to a central database. On a travel-based application, this would be conceived as the ability to track user location and automate social networking connectivity. MacroSolve was finally granted the patent in 2010 following several revisions when the company originally filed in 2002. More than 30 other companies other non-travel based companies were also sued by MacroSolve for infringement. However, a patent consultancy is claiming that the U.S. Patent and Trademark Office granted the same patent for the invention to different companies. When considering the app world and app technology, the article indicates that there are only very small differences in software that distinguish one patent from another. As app-building technology continues, I believe news reports will begin to reveal more litigation like this. This is the type of technology that tends to overlap in design. For example, the article says the MacroSolve patent on differed in its use of its app terms like "poll", and "survey". Air Transport World reports the recent litigation is forcing some foreign developers away from the U.S. market.

The integration of software and Hardware is what makes any type of system function. A computer system has various hardware components. The motherboard, which allows all hardware components to connect and interact with each other. The Processor, performs all calculations and actions. Ram, provides the processor with data. And finally the hard drive, which stores all the software and personal data. On the other hand, the software is what allows any device(computer or electronic device) to operate. In the case of a computer it requires an operating system to function.Windows and Linux are two forms of operating systems. Hardware can't exist without software or viceversa.

The article talks about how a business owner was able to reduce the paper used at his restaurant in the back office. While doing this he finds out that it is much easier to control his business, the cloud and technology initiatives provide him with accountability and easier way to expand. This is a lesson in the how to achieve two objectives with one solution. 

I think going green is a must but its not enough. The system of producing-consuming needs to be comletely changed. Actually im happy companies start thinking about bringing less harm to nature.

Going green is such a win for every party. I would argue that there is a big difference between wading through piles of paper and having a clean organized electronic system. The more automated the back office of any company can be, the more efficient and therefore profitable it will be. The popularity of cyber communication, data storage, bookeeping, etc is only going to increase rapidly in the next few years.

I used Maestro in my first position in the hospitality industry as a front desk agent in a Boutique Hotel. We also used Micros for the POS system for the in-house restaurant but they were two separate entities at the time. I am happy to see the advancements that have been made to this now highly efficient system. After reading this article and doing some research on Maestro's website I feel Maestro outshines its competitors by providing excellent 'Diamond Plus' service to its clients. Compared to the Webrezpro system that I just analyzed for our Discussion assignment, Maestro provides several free tools and resources twenty-four hours a day, seven days a week. An impressively North American based Help Desk is available 24/7 to ensure smooth operations of the system and optimal staff training. In addition Maestro provides install, staff training, transition assistance, refresher training, online tutorials, webinars, productivity audits, upgrades, enhancements and much more. Maestro management strategies collaborates with Hotel Executives and staff to increase performance, deliver high quality guest services and increase profits. Their professional team also addresses issues such as under-utilization of the system and ways to get the most value for your investment. Since Maestro supports platform and database independence updates occur instantaneously. To help Hotels save time, increase efficiency and have higher levels of staff productivity Maestro is the chosen tool for the job. Maestro clearly puts their clients' needs first and is therefore trusted by several Hotels worldwide.

Maestro appears to be a good product based on the article. I would say though that both this and webrezpro do have some similarities of operating on cloud computing. The key is that depending on cost and application a company may choose what works best for them.

According the article $290 million will be invested into hotels in the Middle East in 2011. This means that hotel investors need to really pay attention and invest in the right technology for their hotels to keep them competitive. It also goes into the way to create the new guest-centric environment is to have the right new technology.

"Today's guests arrive at a hotel with a high level of expectations - a hotel room needs to be their home away from home, and offer new services, experiences and conveniences."

The article is a good one that simply shows the benefits of technology even though the economies around the world are down. The article is about the spending on IT even though their is an economic downturn. It starts by saying that even though their is a downturn, businesses are still investing in technology. Technology has become the way to give hotels a competitive advantage. The article states that guests expect the best and they look for new services that they would like. They feel that they best way to serve the guest is having the best technology that also works at making the business more efficient and able to work with guest services and hotel operations. So the improvements in technology has definitely helped the industry and businesses must keep up with the latest in order to keep up business.

Having a content aggregation would be a great development in any industry specially in Travel business. At first place GDS  was ment to be  designed for airlines but as the time passed other sections of travel business got involved and took their share in this powerful content aggregation. Now one of the most powerful sectors of GDS is Hotel industry and reservations of hotel rooms which are made through this computerized system.  However, this improved system of GDS could not be much of success in rail industry. Because the railing system is much more sophisticated than air transportation system. There are numerous rail stations existing out there which would be hardly controllable and arrangeable to be collected under a single computerized system.  However, if every and each of the major owners of GDS consider the whole chain and don't look for their very own profit this system would not only work out but also improves and reaches higher standards. 

This article is all about hotels going green and trying to get LEED certified. The one Boston hotel is doing things like having dual flush toilets, low flow showers, shampoo and conditioner in bulk dispensers, and a roofing material that reflects the sun to save energy costs. Another thing involved with getting LEED certified is getting energy from abouther source, this particular hotel is using the wind. It is expensive to do and doesnt appeal to everyone, hotel managers must figure out whats in the best interest for them and getting people in and out of their hotel.

To add onto Marilyns comment, not only are hotels doing the basics to go green, but a lot of hotels in california are taking the extra step, such as The Kimpton Hotels, and The orchard. They have changed the carpets and wallpaper for lower emission. They added recycle bins in every room in all 40 of their hotels across the country. Lastly, and one of the the additions I find most beneficial is their implementation of key card energy control, where a room key will be needed to activate the electricity in each room, and also shutting all electricity off when they leave.

This article is about how starwood hotels are trying to become fullscale eco-friendly but some are hotels are only greenwashing. This article is stating that it is not enough to use one green practice and call yourself an eco-friendly hotel.

This article deals with the theft that happens on a daily basis in the hospitality field. It happens when credit cards are used to pay for something, like a reservation, and thieves want the information, so they can use your credit card number for whatever intentions they may have. As the article states, "our data is under attack". I can relate to those people that have had credit card numbers stolen, because it has happened to my husband and me, and it is a horrible feeling trying to get your life back on track and recover your money.  I think it would be a great idea, with some research, to get the point to point encryption technology in a field where credit cards are used so often, not only to cover the business (hotel), but also to protect the guest, so they feel at easy when they travel on vacation or business.  The overall point of this technology is to encrypt the information as close to the point of entry, i.e. the swiping of the credit card, as possible. This would in turn "significantly reduce a merchant's card data environment", as the program would encrypt the information so that hackers cannot access the customer's information. As I mentioned earlier, questions should be asked before buying this technology, as there is always something new on the market that may be better. Credit cards are not always swiped, but can also be manually placed in the system, so you want to make sure, that both transactions are protected. Overall, the establishment should always be concerned about the customer and their safety, whether physical or mental and always be prepared for the worse.

Great article! Personally after being a victim of credit card fraud, I'm very apprehensive of where I shop, who handles my card and how long it takes them to return it. I recently cancelled a large purchased after the cashier insisted on rubbing my card number on the reciept after the transactions had be approved. In my mind, I was thinking "If I let you do that, then I've open the door for anyone to charge thousand of dollars. I don't think so." As a manager, who hands credit card numbers for manual input, I'm very cautious of them and want to insure that they don't get into the wrong hand. Aftern each transactions is approved, that number is shredded and the credit card machine is batched out. Companies don't realize how important it is to PCI compliant. The risk in exposing sensitive information of our clients and customers can cost thousand of dolllars in fines and fee, in addition to the lost of that customer/client.

Marilyn, Great Article...as a Front Desk Manager, it is my responsibility to randomly check our computers to ensure employees are not placing USB driver to collect data from our system. Our company has taking this a step further by putting metal locked case around the PC to avoid possible fraudulent activity. If we have to open a PC, we must log it to show proof why a PC became unlock. Companies should adopt similar procedures to protect the consumers/guests. Nelson

In today's society, online booking is definitely a major form of reservation in the hospitality industry. Thus I think it will be profitable for the companies to understand why some customers booked and others just visited their website and left without booking. These kinds of information can be achieved with the aid of software, as shown in the article. This article is related to software utilization in monitoring the user journey on websites. Hotel chain Villa Plus decided to increase its properties by 40%, and because of this, Villa Plus began to implement IBM's sophisticated analytics software, instead of Google Analytics they had used. With the IBM's software, Villa Plus can track and understand customer needs and behavior across its website. These understandings help the company to advertise the right properties to the right people on the websites. Villa Plus is expecting this to result in high occupancy rates as well as a great return on investment.

I like this Villa Plus, I think it can help customers as much as possible to get what they want and filter what they don't want, it can save time for valuable customers because they can get what they want at one time instead of searching from different websites or even leave without reservation. I also use online booking every time, I think this Villa Plus also can help me a lot next time when I book online again.

Nowadays, online booking is very popular. But hotels still face with low occupancy rate. I think this IBM software is good. It can help solve this kind of problem. Advertising the right properties to the right people on the websites and result in high occupancy rates as well as a great return on investment.

This article introduce a very nice, brand new 3D application that can help many tourists when they arrive, in Baltimore. As useful as the app may be to tourists, it's pretty sad that they have all these lovely features for one city and nowhere else.We can see that from google map to this 3D map, seems like it is a trend that the companies are developing theapplication of navigating tourists. However, I'm glad that they haven't revealed this app to the App Store or Play Store yet for the public because they need to expand their horizons before they even think to release it to the market. But as long as they improve this app and release to the public, it will be great convenience for the tourists.

I highlighted the two passages I found to be most interesting in blue. I read that the system will update it's self every 24 hours but I'm wondering if that would include the forecast and traffic conditions. Does this also offer some type of naviagation device weather it be by car or foot? Baltimore, can be a rather rough city at time. I know that it will high light tourist attractions, convention centers, etc. But will it highlight street names and areas that travelers should stay away from?

The Intelity's ICE is a new virtual concierge program, as a digital supplement to its renowned "GEM" (guest engagement manager) service, which is established in Mogans hotel in New York. By launching the Intelity's ICE, nearly all guests' requirements can be accomplished quickly, for guests can explore the amenities in the hotels, search for events in the city, buy tickets and communicate with the hotel working staff through an ipad in each room. Not only that, but the hotel managers also find it a great program to communicate with the working staff. To the hotel managers, they think that the program can enhance customer service and increase communication opportunities as well as heightening operational efficiencies

I found the mobile app to be most interesting because my article disscussed that as well. I feel that the mobil app will certainily create a unique experience for the visting guest. By going digital there are many benefits to not only the guests but the environment as well. There will be longer be a need for plastic room keys, or large amounts of paper. Hotels will be able to save expenses and man power by providing systems like the new virtual concierge program. In particular, you won't need to hire so many people to book reservations over the telephone. Everything can be done through the Ipad which most people have now a days anyway. However, I would feel better if there was trouble shooter around should the guest not be able to comprehend the technologic system.

According to Meru Networks Inc, US wireless network provider, a wireless network market in the Asia Pacific region, especially Chinese, will be doubled in the next few years. The rapidly growing hospitality industry in China is part of the reason why the wireless network market has a need to grow. There are 651 five-star luxury hotels in the country as of now and 500 luxury hotels are waiting to be opened in the near future.  What we need to focus on are the customers who go to these luxury hotels. Nowadays, Wi-Fi is not just one of services that the guest enjoys. It is a part of life and a necessity. Providing high quality Wi-Fi service is a big portion of showing the quality of hotel. Therefore hotels strive to have a system that could offer the most reliable product with the lowest price. 

This article discusses how new demand of customers within the hospitality industry is driving current point of sale systems such as micros to re-term their systems to focus more on customers. It includes several factors that are potentially driving POS systems to be revolutionized. The possibility of POS systems becoming more "from the palm of your hand" is growing each day as more POS systems are converging with wireless devices. As other outside factors influence hoteliers to emerge and update their POS systems, the development and progress of having the most profitable POS systems requires close examination of what works best for each company. One example the article touched on was the change from regular cashier systems to IPad based interactive systems and interactive kiosks. In addition, the enhancements of POS systems overall seem to be increasing F&B profit-a section of the financial statement that was historically less profitable. As with all technology, It is best to refrain from making a large capital investment into emerging systems, starting slow and monitoring how the bottom line is increasing and specific areas such as Room revenue or F&B revenue is the ideal choice.

Excellent Article! POS systems are becoming more user friendly than before. The systems allow companies to track revenue and inventory at the same time. The Walt Disney World Resort tested a POS system that allowed hotel guests to simply flash their room key and the charges would go directly into the POS system then PMS. Hotels have added POS systems to spas, recreation locations and retail stores...(http://www.restaurant.org/nra_news_blog/2012/04/pos-systems-must-accommodate-new-secure-payment-technology.cfm).

Theodore your article proves a great point on the benefits of POS technology. Having a POS system adds more value that will cover its initial cost. Handles greater product volumes. Makes complex business logic possible. Provides more management possibilities of your daily operations such as sales tracking, refunds, time clocks, menus, pricing, revenue maximization, etc.Provides advanced functionalities such as reservation and table management for restaurants, hotels, bars, and any business in the food service industry. Realizes enhanced savings with greater efficiency. Delivers better workflow for staff. Improves customer service and increases customer through-put. Easily manage large numbers of customers and groups. Allows restaurant businesses to combine multiple services into a single invoice (hotel room, meals, events, services). Graphical management of store assets such as table, rooms, bar, etc. Delivers superior reporting and analysis features. Streamlines inventory management. Back Office integration. The purpose of POS system is to accommodate your employees and your customers. If you have happy employees this results in customers having a smile. You have to spend money (POS SYSTEM) in order to make money.

Nowadays, as travelers turn to the internet and mobile devices to research and book their travel online increasingly, the online marketing in hospitality has become a important sign for success. At the same time, the hospitality industry tries best to enhance their online booking service, hoping to turn general online travelers into loyal repeat customers that book directly on hotel websites. However, there are still are challenges as the industry has many complex factors. And this article gives solutions and results by introduce Adobe products.

In this article it talks about e business strategies. One of them being mobile device because research and booking travel have been so critical for people on the go. The HeBS is a big digital marketing firm for the hospitality industry. There are profitable online strategies to come by in the hospitality industry. These opportunities do not come easy many time it very complex but also very successful if it done right .Hotel budget have come to a plateau. Hotel need to step up the plate because online travel agencies have taken over the industry. In addition social media and smart phone have added new dimension for market that require new skills with their ideas. HeBS face a challenge by multichannel marketing success, improving return on ad spend, and making more online marketing to be able to come back by doing this they would have the solution and the result. The solution being, keeping clients of the curve of the competition by building direct online revenue. The result for that is providing insights. The market and the driving force for the differentiate competitors. The benefits will build a leading- edge for the hospitality industry

This article states a situation where a rouge employee steals guests credit information. There should be a technological way to keep this from happening and they are discussing facial recognition as a possible solution. but that hackers would soon find a way around this as well.

Basically, this article introduces several Management Information Systems currently used in hotels. Different MIS has different features. Some focus on internal and external information exchanging, some mainly manage information exchanging among different departments inside the whole company.

Labor costs are likely one of the largest expenses for almost all business. Although each business have different situation, reducing labor expenses is one of the fastest ways to realize more profit. After reading this article, I realize hospitality industry have some difficulties to control labor cost, such as peak hours, high season, part-time workers and a variety of job positions to schedule and multiple shifts to cover. So I think great labor schedule software could make creating work schedules and controlling labor budgets more efficient. Great labor schedule software should have below features, 1. Easily. This software could easily create rolling schedule for unlimited number of workers, define schedule and operational constraints. Easily publish schedules, calendars and any reports to staffs and managers. Manage labor costs and avoid over/under staffing with ease. 2. Flexible. Adjusting individual shift assignment start time, end time and payable hours when necessary. Quickly and efficiently find a substitute worker to fill a cancellation. 3. Comprehensive. Tracking all training, vacation, sick leave, and other off-work requests. Could visually assign tasks of any length from 1 minute to several hours. 4. Analytic. Numerous available reports can provide different kinds of detailed and summary information, such as labor cost data, payroll, employee position and etc. In a word, an efficient labor scheduling software will alert staffs when to work, and will reduce the amount of time that managers spend performing scheduling.

This article basically talks about how much technology has changed and what directors of softwares predict technology will be in the near future. The article informs how the Peachtree Plaza hotel like many other hotels replaced the keys to all the rooms with electronic key cards. Which increased security for the guest and cost saving. Hospitality consultants agreed that in the future mobile phones will be the way to open guest room doors and will probably occur through infrared or wirelesss access to rooms. Neil Roodyn the director of software developers informed that he predicts that in the future people will be sitting around touch sensitive table top computer in lobbies where they can searchfor places to go in the area and make their own restaurant reservations. Neil predicts this can also influence more communication and interaction between guest. My thoughts on this article is that the younger generation is far more technology oriented and feel more comfortable with working all these new gadgets, but for the baby boomers and older crowd have the want and need of having that human interaction. Technology seems a bit to advanced for them. The more technology advances the less human interaction will occur. I think that technology advancement is great for everyone, but human interaction needs to remain for those that are not very technology savy.

This is an informative article, and I also understand Mary's opinion. Over decades, technology has rapidly advanced and it seems to be quite hard to catch up with all the new technology released quickly. For example, I stayed in a hotel called Aria, one of the newly built hotels in Las Vegas, and the hotel is equipped with state-of-the-art room technology (not just room but all over the hotel). To get into a room, unlike other hotels, I just put a room key on a sensor instead of inserting a key; as well as, I just touched a button right next to the door for privacy instead of putting the "Do not Disturb" card on a door knob. This is not something really huge, however this is how hotels are technologically changing. As a person studying Hospitality Management, the change was very impressive, but at the same time, it was intimidating. Obviously, our parents generation should have harder time to use new technology and/or to get used it than I do. I totally agree that there should be a balance between technology advancement and human interation.

I agree with Mary regarding baby boomers may not be as quick to adapt to the advancement of technology, however what is noticeable in resort hotels is that more people are taking family vacation and the kids are the ones driving the technology. It will therefore just be a matter of time where the use of technology within hotels will be just like a regular lifestyle activity.