Guest blog: How technology is enhancing festivals | Event Industry News - 0 views
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It’s important that organisers embrace new technologies to ensure that they can keep up with attendee-demand for the most immersive and seamless experience possible. New technologies can also provide great insights for festival organisers into the behaviour and habits of attendees throughout a festival to make sure that every year gets better. /* custom css */ .tdi_2.td-a-rec{ text-align: center; }.tdi_2 .td-element-style{ z-index: -1; }.tdi_2.td-a-rec-img{ text-align: left; }.tdi_2.td-a-rec-img img{ margin: 0 auto 0 0; }@media (max-width: 767px) { .tdi_2.td-a-rec-img { text-align: center; } } Advertisement
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Technology can be integrated throughout the festival whether that’s through apps, cashless payment, sensors and wristbands to track festival-goers’ behaviour such as queue times, popular areas in the festival grounds at particular times and food and drink habits.
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Cloud based technology allows attendees to interact with events and enhance their experience which provides festival producers the data needed to make business decisions that can increase profits and make an event safer. RFID wristbands can store data such as contact information while wireless payments can provide insight to sales trends to better equip those point of sale locations with the products needed to meet demand based on the historical data.