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Travel Agents Rely on GDS for Hotel Selection | News | Breaking Travel News - 0 views

www.breakingtravelnews.com/...btn20031022103429241
shared by knare002 on 26 May 19 - No Cached
  • Conducted by NFO Plog Research, the study shows approximately 60% of all travel agents are aware of advertising via GDS media, a proportion that is unchanged from research conducted two years ago.
  • The research study also demonstrates that travel agents are increasing their reliance on GDS systems for hotel information. Nearly 90% of travel agents say that they use their GDS and GDS shopping displays as much or more today than two years ago. Travel agents also report increased use of hotel property Web sites compared to two years ago. Travel agents are less likely now to use printed hotel directories, direct mail, fax, and the phone to gather information about hotels.
  • The GDS remains one of the most critical and productive marketing channels for a hotel,” said Roland Tanner, president of the Hotel Electronic Distribution Network Association. “The travel agent GDS marketplace remains the largest single source of Electronic business for the hospitality industry, and, although we are seeing large volume growth in the Internet distribution channels, the GDS is still a much larger source of room night revenue compared to the entire Internet channel.”
  • knare002 on 26 May 19
     
    The research the article reports supports traditional travel agents reliance on GDS for hotel selections. The article reports travel agents respond to GDS media used mostly by hotels. The information shared in the article written in 2003 and reported there was an increase in the use of their GDS from two years prior. Considering the growth of GSD today offering more selections sixteen years later, it should be more beneficial for travel agents.
9More

Hardware vs. Software - Difference and Comparison - Diffzi - 0 views

diffzi.com/hardware-vs-software hardware software difference
shared by duyingli on 15 Jan 20 - No Cached
  • Hardware and software are two important components in any computing, electronic or digital device.
  • The main difference between hardware and software is that hardware is always in a tangible form while the software is in intangible form and is a set of instruction without which computer can’t operate.
  • Computer software includes computer programs, applications, operating systems, libraries, and their associated documentation.
  • ...4 more annotations...
  • Hardware is available in physical and tangible form while the software is available in intangible form as we can’t see the software.
  • Hardware has weight while the software is weightless. The weight is only of the disc or readable media where software is saved.
  • Installing new software called updating while installing new hardware or replacing the old one is called upgrading.
  • The virus always attacks software, not hardware.
  • duyingli on 15 Jan 20
     
    This article shows the difference between computer software and hardware. Software and hardware are interdependent to ensure the computer's operation. Both are indispensable. The article first compares software and hardware, then explains the software and hardware separately, and finally points out a few key differences.
  • Luis Valdivia on 16 Jan 20
     
    This is a great article that brings out the difference between hardware and software in computer systems. The author points out that both hardware and software are vital components in any electronic, computing, and digital device and that they are interdependent. However, there are distinct differences between the two. While software describes instructions that a computer uses to carry out operations, such as programming software and application software, hardware describes a physical device that carries out tasks based on the instructions provided by the software. Besides, hardware is tangible while software is intangible.
7More

MAHB: e-commerce platform shopMYairports to contribute 10pc in sales | Money | Malay Mail - 0 views

www.malaymail.com/...1901017 sales platform ecommerce airports travel shopping Technology Hotel business tech
shared by Lymaris Collazo on 08 Sep 20 - No Cached
  • Malaysia Airports Holdings Bhd (MAHB) expects its travel-retail e-commerce platform, shopMYairports, to contribute at least 10 per cent in sales for its non-aeronautical segment.
  • MAHB group chief executive officer Datuk Mohd Shukrie Mohd Salleh said the group is looking to achieve RM280 million in sales from the shopMYairports in next two to three years.
  • The airport operator achieved RM2.8 billion in total retail sales last year, before being hit by the Covid-19 pandemic.
  • ...3 more annotations...
  • its digital transformation initiative to enhance passenger experience, particularly on the retail front, and also part of its efforts to facilitate business recovery of airport retailers that had been adversely affected by the impact from the pandemic.
  • He said 39 airports managed by MAHB nationwide will have access to the platform.
  • “The first phase of the shopMYairports will focus on domestic travellers and local home shoppers,”
  • Lymaris Collazo on 08 Sep 20
     
    It is not new that the pandemic has caused a global crisis and a lot of businesses had loss. Covid-19 has forced to moved more into electronic commerce. This article is about a model that Malaysa airports has implemented to increase their sales with a mobile app. Basically the app is about shopping in the app and picking up your stuff on the shop. The app, that is currently in work to add more features, is looking to add concierge services.
43More

Cybersecurity at Hotels: 6 Threats For Hotels to Manage - 0 views

www.socialtables.com/...cyber-security-hotels Technology hospitality
shared by cleon087 on 23 Apr 19 - No Cached
  • hishing att
  • Ransomware
  • Point of sale/ payment card attacks
  • ...21 more annotations...
  • DarkHotel hacking
  • Customer data/ identity theft 
  • Over that past few years, the industry’s most well-known brands have all been victims of cybercrime.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      The hospitality industry is a huge target for cybersecurity breaches
  • Cybersecurity for hotels should always include a process to mitigate any compromised systems should they go down in a DDoS attack.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      distributed denial of service attack
  • intends to convince the recipient that he/she should share information
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Goal of phishing: to be information from recipients
  • In recent years, this threat has become increasingly sophisticated, with attacks targeting those in authority. The aim is to take over a user’s email account to send bogus emails to colleagues. These emails often attempt to persuade recipients to authorize transactions, which are ordered from above.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Phishing example in the industry: In recent years, this threat has become increasingly sophisticated, with attacks targeting those in authority. The aim is to take over a user's email account to send bogus emails to colleagues. These emails often attempt to persuade recipients to authorize transactions, which are ordered from above.
  • Hotels that have fallen foul to this crime have in the past paid more than $17,000 to be able to let guests into their rooms and create electronic keys.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Ransomware - Hotels that have fallen foul to this crime have in the past paid more than $17,000 to be able to let guests into their rooms and create electronic keys.
  • Phishing refers to the sending/receiving of emails that appear to be from a genuine source.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Phishing: Phishing refers to the sending/receiving of emails that appear to be from a genuine source.
    • cleon087
      cleon087 on 20 Jul 20
       
      It is important to know about what this means
  • Cybersecurity issues of this nature, often result in customers being out of pocket, and the media getting involved. Which, of course, means bad press for a hotel. Furthermore, there could be financial implications for the business.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      POS attacks: Cybersecurity issues of this nature, often result in customers being out of pocket, and the media getting involved. Which, of course, means bad press for a hotel. Furthermore, there could be financial implications for the business.
  • Protecting the identity and information of a customer is paramount to the success of any business and hotels ar eno exception.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Protecting the identity and information of a customer is paramount to the success of any business and hotels ar eno exception.
  • The attacks use forged digital certificates to convince victims that a software download is safe.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      DarkHotel hacking: The attacks use forged digital certificates to convince victims that a software download is safe.
  • That is often passwords and financial information; this scam is one of the oldest on the internet.
    • cleon087
      cleon087 on 20 Jul 20
       
      It is important to be informed of this type of attack as a hotel owner because your holding sensitive information.
  • taking information and certain systems hostage. The purpose of this attack was to gain financially from those who paid the demanded figure to free their data/systems.
    • cleon087
      cleon087 on 20 Jul 20
       
      A lot of times that ask for a ransom and you pay and still you don't get access back to your computer. Also they can take credit card information and use guest credit cards.
  • Every day regular items such as sprinkler systems to security cameras are vulnerable to hijack. After which, entire computer systems can be made to come crashing down.
    • cleon087
      cleon087 on 20 Jul 20
       
      Having access to cameras is concerning because this is sensitive information. They can get access to private areas of the hotel and use it to their advantage.
  • And that means somewhere there is a weakness in the system which has been revealed by human error.
    • cleon087
      cleon087 on 20 Jul 20
       
      This is why it is important to invest in the security because you don't want your guest to experience this.
  • criminals use a hotels Wi-Fi to target business guests.
    • cleon087
      cleon087 on 20 Jul 20
       
      This is scary because people go to hotels to get a vacation and they trust the hotel.
  • ncourage guests to use virtual private networks (VPN) if they plan on conducting business with sensitive data.
  • Especially when there are criminals from all over the world trying to steal identities, and credit card data.
  • his crime is forever changing.
  • for hotels, an almost perpetual arms-race to secure both data and networks.
    • cleon087
      cleon087 on 20 Jul 20
       
      This is why it is important to be up to date.
  • Phishing refers to the sending/receiving of emails that appear to be from a genuine source
  • zxu009 on 23 Apr 19
     
    This article lists of some common security breaches that hoteliers need to be aware of and prepare the hotel system for.
  • edagt001 on 25 Oct 19
     
    This article talks about how cybersecurity can critically affect hospitality businesses if they are not careful about what ways could attack their business.
  • kaylaabad on 29 Feb 20
     
    As the article states, "Protecting the identity and information of a customer is paramount to the success of any business and hotels are no exceptions." Quite unfortunately, cybersecurity issues are some of the biggest obstacles that hotels are experiencing nowadays. With hacking attacks such as phishing and ransomware, hotels need to invest in increasing their cybersecurity as any breach can lead to a downfall in business loyalty and brand.
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Global Distribution Systems in Present Times - Written By: Samipatra Das - HVS Internat... - 0 views

www.hospitalitynet.org/...4013406.html
shared by Angelica Saez on 12 Sep 19 - No Cached
  • There are currently four major GDS systems: Amadeus Galileo Sabre Worldspan
  • Amadeus
  • Amadeus is the youngest of the four GDS companies. Amadeus is a leading global distribution system and technology provider serving the marketing, sales, and distribution needs of the world's travel and tourism industries.
  • ...20 more annotations...
  • serve more than 57,000 travel
  • agency locations and more than 10,500 airline sales offices in some 200 markets worldwide
  • 58,000 hotels and 50 car rental companies serving some 24,000 locations,
  • The three founder airline shareholders currently hold 59.92% of the company: Air France (23.36%), Iberia (18.28%), and Lufthansa (18.28%).
  • Sabre
  • 11 major North American and European airlines: Aer Lingus, Air Canada, Alitalia, Austrian Airlines, British Airways, KLM Royal Dutch Airlines, Olympic Airlines, Swissair, TAP Air Portugal, United Airlines, and US Airways.
  • In October of 2001, Cendant Corporation acquired Galileo International for approximately $1.8 billion in common stock and cash. Currently, the company is represented in 116 countries, and serves travel agencies at approximately 45,000 locations. Other travel suppliers include 500 airlines, 227 hotel companies, 33 car rental companies, and 368 tour operators.
  • Galileo International
  • HVS Marketing Communications provides sales, marketing, public relations, and operational strategies for the hospitality industry in order to boost occupancies and provide more effective rate/yield management.
  • In 2001, Travelocity.com's 32 million members used the site, generating more than $300 million in revenues.
  • Worldspan
  • Samipatra Das joined HVS as a Consulting and Valuation Analyst in May of 2001.
  • connects more than 60,000 travel agency locations around the world, providing content from approximately 400 airlines, 55,000 hotel properties, 52 car rental companies, 9 cruise lines, 33 railroads, and 229 tour operators.
    • Angelica Saez
      Angelica Saez on 27 May 20
       
      GDS is a global distribution system is a computerized network system owned or operated by a company that enables transactions between travel industry services.
  • As the youngest of the four GDS companies, Amadeus has done remarkably well during its short tenure. Yet, in many ways, the company remains an anomaly. Amadeus has the greatest number of travel agency locations with the highest productivity per terminal in the world, yet its booking share is Number 3, and its revenues are dwarfed by Sabre and, to a lesser degree, by Galileo. While the company is Number 1 in locations worldwide, serving the greatest number of countries, it provides the fewest U.S. destinations of the top four GDSs.
  • HVS Technology Strategies is a division of HVS International, the world's largest hospitality specific consulting firm. The division was formed in mid-2000, following two years of hospitality technology market research. Our findings revealed a growing demand for unbiased, technology-focused consulting throughout the hospitality industry.
  • However, any discussion of the Internet as a distribution channel for travel needs to start with an
  • These systems have become electronic supermarkets linking buyers to sellers and allowing reservations to be made quickly and easily. Nowadays, more travel is sold over the Internet than any other consumer product. The Internet is a perfect medium for selling travel as it brings a vast network of suppliers and a widely dispersed customer pool together into a centralized market place.
  • sting electronic distribution infrastructure, the Global Distribution System (GDS). The airline industry created the first GDS in the 1960s as a way to keep track of flight schedules, availability, and prices.
  • understanding of the exi
  • angelicamm6 on 12 Sep 19
     
    Global distribution systems have grown immensely in the last couple of years. This article mentions the biggest and first companies to have created and used GDS. These were and are important companies with in the hospitality industry, they started using these systems to track themselves and created a monster that is now the best way for consumers to book and edit their reservations.
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Pros and Cons of Using a POS System [Main Benefits] - 1 views

ehopper.com/...-pos-system-for-small-business
shared by jackyreis on 28 Jun 20 - No Cached
  • One of the most basic needs of any business is the ability to accurately track sales and other vital transactions.
  • POS (Point Of Sale) systems provide automatic record keeping solutions along with many other advantages that can help small businesses succeed in a competitive economy.
  • A POS system typically consists of software installed on a cash register terminal that communicates with another standard computer that stores transaction data and other vital information that is vital to maintaining a business’s bottom line.
  • ...17 more annotations...
  • The POS market is very strong and increasingly profitable with an estimated market value of nearly $15 trillion, up from less than $10 trillion only two years ago
  • Advantages of POS System
  • A POS system allows a business to effectively track sales, analyze profits/expenses in detail, maintain inventory, analyze sale trends, as well as allow you to manage employees and other store operations.
  • POS Software
  • Item Information
  • Costs/Expenses
  • Payment Methods
  • Stock/Inventory
  • Purchase/Transaction Records
  • Employee Time Clocking
  • Tax/Discount Calculation
  • POS management software can assist a store manager by constantly collecting analytic data to produce detailed spreadsheet reports, eliminating the need for manually inputting formulas and data into a spreadsheet program.
  • This helps business owners and managers to determine the best way to maximize sales, determine what inventory restocked, easily and accurately do taxes, and other vital operations.
  • Web-based POS systems often feature very focused and on-demand customer support than traditional POS software, with more frequent updates and an easier method of delivering them.
  • Another one of the benefits of POS systems is that POS software is accessible on a number of different platforms. Instead of limiting your transactions and operations to a terminal that is in the store, you can also utilize the POS concurrently with a remote cash register in another location, a computer, a tablet or even a smartphone can all access and work with the software.
  • Furthermore, a multi-use tablet with a removable external card-reader is an ideal substitute for an expensive card reader unit from a POS developer, which will only serve one basic purpose.
  • Studies show that Web-based small business POS is becoming more popular, as the increased efficiency and availability of mobile devices make the need for mobile access more crucial, and allow personal devices like smartphones and tablets to double as financial hardware.
  • jackyreis on 28 Jun 20
     
    This article explains all the advantages of having a POS system, especially for a small business. It emphasizes the different benefits from constant software updates, and the ability for the hardware to be transposed into different electronics for easy access wherever you go! It also highlights the increase in market value within the last few years, and the continued growth it'll attract.
  • keoctave on 29 Jun 20
     
    Item Information Costs/Expenses Payment Methods Stock/Inventory Purchase/Transaction Records Employee Time Clocking Tax/Discount Calculation Are the main functions that this article highlight about having the POS system. This system would have all the information in one centralized area that may be accessed by many coworkers. This keeps track of the inventory, transactions and much more. There may be times where manual labor would still be the primary go to but this system will make things easier.
53More

Technology in the Hospitality Industry - Have We Gone Too Far? | By Court Williams &amp... - 3 views

www.hospitalitynet.org/...4092507.html technology hospitality travel
shared by kenziemoody on 16 Jan 20 - No Cached
  • The hospitality industry is changing, and is rapidly becoming super high-tech.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      The hospitality industry is changing, and is rapidly becoming super high-tech.
  • On arrival at their destination, guests no longer need to wait in line for the key to their room. They can now check in and out using electronic kiosks, online and mobile check-ins. Automated payments and the use of smartphones for keyless entry, making requests, online purchases, or even placing room service orders makes self-service an attractive option.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Arrival technology - On arrival at their destination, guests no longer need to wait in line for the key to their room. They can now check in and out using electronic kiosks, online and mobile check-ins. Automated payments and the use of smartphones for keyless entry, making requests, online purchases, or even placing room service orders makes self-service an attractive option.
  • With the advent of technology, however, many activities previously performed by live humans have been replaced by automated methods, mainly in the attempt to streamline functionality and improve service
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      With the advent of technology, however, many activities previously performed by live humans have been replaced by automated methods, mainly in the attempt to streamline functionality and improve service
  • ...23 more annotations...
  • With the rising popularity of online reviews, hospitality guests now have the ability to research any venue to see what others have posted.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro:With the rising popularity of online reviews, hospitality guests now have the ability to research any venue to see what others have posted.
  • Both review websites and social media platforms have become active gateways to global opinion, and travelers use these extensively to help them decide where to book
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro:Both review websites and social media platforms have become active gateways to global opinion, and travelers use these extensively to help them decide where to book
  • Technology is shaping how lodgings and restaurants are found and booked
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Technology is shaping how lodgings and restaurants are found and booked
  • Improving a guest's experience depends on the ability to identify the individual guest's preferences. The best way to determine these is by collecting data from first-, second- and third-party sources, combining and analyzing it effectively.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Data has enhanced guest experience: Improving a guest's experience depends on the ability to identify the individual guest's preferences. The best way to determine these is by collecting data from first-, second- and third-party sources, combining and analyzing it effectively.
  • Theoretically, it should improve the customer experience, particularly through the use of data collected by using the various technologies
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Theoretically, it should improve the customer experience, particularly through the use of data collected by using the various technologies
  • We have also seen the emergence of cost-saving technologies that not only focus on guest loyalty but also reduce fixed costs and overheads.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro: We have also seen the emergence of cost-saving technologies that not only focus on guest loyalty but also reduce fixed costs and overheads.
  • statistics that show an undoubtedly positive response to technology,
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Technology in the industry is well received
  • Biometric authentication offers the most secure method of proving identity that's currently available, and the hospitality industry has been quick to realize the need for this level of safety.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Technology has improved security: Biometric authentication offers the most secure method of proving identity that's currently available, and the hospitality industry has been quick to realize the need for this level of safety.
  • guests can now control all the functions of the room from a single device
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro: guests can now control all the functions of the room from a single device
  • two-thirds of U.S. hotel guest respondents felt it was either "extremely important" or "very important" for hotels to continue investing in technology to enhance the guest experience.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      two-thirds of U.S. hotel guest respondents felt it was either "extremely important" or "very important" for hotels to continue investing in technology to enhance the guest experience.
  • it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
  • hey understand the need for (and value of) using technology to support the guest experience, and although they are rapidly embracing many aspects of this brave new world, they still need to be able to consult with a human being if required.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      They appreciate t hey understand the need for (and value of) using technology to support the guest experience, and although they are rapidly embracing many aspects of this brave new world, they still need to be able to consult with a human being if required.
  • it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
  • he experience is now facilitated by technological factors,
    • cleon087
      cleon087 on 13 Jul 20
       
      The key word is facilitates, I think that technology has enhanced experience but should never replace the hospitality warm feeling aspect.
  • Baby Boomers who look set to remain the most prolific travelers for the next two to three years, and see if the numbers support the theory that technology has improved the hospitality experience.
    • cleon087
      cleon087 on 13 Jul 20
       
      I think that technology is becoming a necessity in the hospitality industry. There is a need to be up to date. Especially if you want to attract the new generation of travelers.
  • But is it really an improvement, or has the industry gone too far? Do these changes enhance the guest's experience, or have we forfeited the true meaning of the word "hospitality" in the process?
    • cleon087
      cleon087 on 13 Jul 20
       
      I think that the industry is just simply evolving with the times.
  • how much is it taking away from the guest's personal experience?
  • shows the reviews for companies in the hospitality industry are considered 48% more important and valuable than in other industries, which indicates the target audience takes online reviews exceptionally seriously
    • cleon087
      cleon087 on 13 Jul 20
       
      I think that this just leads to different opportunities. Now you can show off on your social media how great your hotel is and its advantages. The only negative is how easily someone can write a negative review that might not even be true.
  • from notifications about special deals to managing their loyalty program account.
    • cleon087
      cleon087 on 13 Jul 20
       
      Investing in a well designed app for your company is crucial now.
  • The benefits of automation will soon become crystal clear.
    • cleon087
      cleon087 on 13 Jul 20
       
      This just helps improve the service and you will still need someone at the front desk.
  • Guests can stream SHOWTIME shows for free through the app, without needing to input credentials or create a subscription. Anyone who prefers not to download the app can operate the same controls using a simplified, in-room remote device.
    • cleon087
      cleon087 on 13 Jul 20
       
      I feel like this just enhances the experience and makes it more personal.
  • These have taken off extensively, with research showing one half of millennials, 26% of Gen Xers and 12% of Baby Boomers consider themselves "travel hackers," which means they believe they know all the best ways to use technology for good deals. Chatbots on booking websites enable the user to ask questions without even getting up from the sofa.
    • cleon087
      cleon087 on 13 Jul 20
       
      People are spending more time looking for the perfect hotel and for the best price. I know I do this whenever I travel and most of the time becoming a member for something like the Marriott, will end up being the best deal.
  • e, for example, the system can automatically send the conference itinerary and a map of the meeting spaces to his or her device.
  • augu010 on 16 Jan 20
     
    The Hospitality industry have been greatly impacted over the years by the advancements made in technology. Customers have everything assessable by the click of a button or utilization of an app. Various software is being created to provide for quick and easy service but in turn takes away from the personal experiences.
  • ...1 more comment...
  • kaylaabad on 29 Feb 20
     
    "All of this indicates that while a hotel offering a truly connected experience is likely to be full of very happy, empowered guests, we can't quite replace the human touch completely just yet." Though technology is taking over the industry, it is important that we not lose or completely replace the humanity of the industry. While technology has enhanced the employee experience and guests do appreciate it, they also like to know that they have a human waiting for them should they have any issues. All in all, technology has improved the industry by enabling a more personalized and empowering experience and increasing the safety of the guests and employees.
  • cleon087 on 13 Jul 20
     
    This article is about the new advances in technology and investing whether it has been taken too far. It analyzes the new advancements such as apps where reservations are made. These new technologies have been made to enhance experience but not replace the warm feeling that hospitality gives you. The article concludes that we haven't taken it too far, instead it has made guest experience better. Especially when it comes to checking in, and not having to wait a huge line when you just want to get to your room.
  • kenziemoody on 30 Aug 20
     
    As we learned this week, technology is impacting the hospitality industry. As the article states- "improving a guest's experience depends on the ability to identify the individual guest's preferences." This reminded me of the Smart Bar video we watched this week. Technology can enhance the quality of experience. However, depending on the businness/ company- most people would be unwilling to put a an investment into tech unless they see a significant uptake from the technology. Even though technology plays a major role in the industry, it has not completely took over human interaction.
27More

Beacons At Airport: The Next Big Thing In The Airlines Industry - SPEC INDIA - 0 views

www.spec-india.com/...thing-in-the-airlines-industry travel solution mobile hospitality airlines airport
shared by dlevine4195 on 27 Sep 21 - No Cached
  • Beacon technology has the potential to transform curb- to- gate- to- destination passenger experience while increasing the revenue streams.
  • Beacons are a small wireless device that sends Bluetooth low energy (BLE) signals to the nearby mobile device.
  • It interacts with a mobile application installed on the device and triggers specific actions such as displaying a contextually relevant message on the phone, sends coupons of nearby stores, etc.
  • ...23 more annotations...
  • So, in an airport environment, these small BLE devices are connected with smartphones and associated mobile app which helps in indoor way-finding, tracking the movements, predicting & serving traveler’s need, and much more.
  • increase the interactive engagement, beacon technology comes to rescue. It makes the travel easy by connecting with a traveler and delivers personalized proximity information in a better way.
  • Deployment of a beacon at the airport can eliminate the stress of check-in, security, & baggage management and passengers can have more time to enjoy the lounges, cafes and other airport privileges.
  • Beacons installed at the airport can track the movements of the passengers throughout the airport (where they dwell the longest, which airlines is generally preferred etc.) and generates the data which helps to identify the need of the visitors.
  • For instance: If there is any change in the gate when passengers are busy with other stuff, a beacon would ping the respective mobile app with the quick push –notification about the gate information in real-time.
  • In such a scenario, if beacons are deployed, it can help to find the route of bus location, gate and terminals easily with the help of indoor-navigation.
  • Apart from this, indoor-navigation enables passengers to search quickly for nearby airport vendors and services such as restaurants, lounges, shops, ATM locations or family restroom
  • Heat-map helps to understand the user-behavior of the passengers.
  • updates on flight delays, gate changes or baggage collection.
  • beacon can trigger contextually relevant messages, personalized deal (eg: restaurant discounts, Wi-Fi passes, upgrades, etc.) to the passengers who are nearby.
  • Influencing customers with the current offers and vouchers helps to drive customer engagement, increase sales or build brand loyalty.
  • If beacons are deployed near the baggage claim section, they no more have to look out for the electronic board to find at which carousel baggage will arrive
  • A beacon will trigger the message to the arriving passengers about the carousel and will also inform them about how long they will need to wait.
  • beacon solution will drastically reduce baggage loss, increase efficiency and ensure customer confidence.
  • MIA airport official app helps to improve passenger experiences by providing personalized updates, directions, offers based on the location.
  • Virgin Atlantic airlines provide an electronic boarding pass to the premium passengers who have installed iPhone’s Passbook app.
  • Passengers are able to receive messages and personalized notifications from the beacons. Passengers using the service will receive special offers, such as commission-free currency exchange.
  • Terminal 4 with the goal of providing convenient flying experience by displaying actual wait times at major queues.
  • The beacon also helps in resource allocation to segregate the crowd at the terminal.
  • Serves as an effective advertising toolBoost the power of personalizationIncreases app-engagement and retentionEnhance the travel experience by reducing the wait-timesReduces bottlenecks and track the flow effectivelyConnects with a customer at the right timeIncreases the revenue stream
  • Mobile and beacon technology can create a connected experience and engage passengers from a single touch point.
  • Many gates are shared by different airlines. It is not practical for each airline using the same gate to deploy its own beacon.Beacons are connected with mobile apps, so information can be used to determine a person’s location which may result in data privacy issues.Installation is complex which may lead to more cost.
  • The airport can gain valuable insights into passengers, which ultimately helps to achieve business goals through a single piece of technologyPassengers can enjoy more engaging, seamless, and personalized experiences through their ever-present mobile devices.
  • dlevine4195 on 27 Sep 21
     
    The airline industry has implemented beacon technology for a more personalized and easy travel experience. The article discusses how Beacons are collecting real time information and creating a single touch point experience to get information regarding airports or flights. It goes into detail about the ability of communication with travelers while they are traveling.
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Skullcandy Promises to Slash 1 Million Pounds of E-Waste - 0 views

www.environmentalleader.com/...ce-1-million-pounds-of-e-waste
shared by teresastas on 03 Oct 21 - No Cached
  • EPA says recycling, reusing or donating electronics prevents pollution and carbon emissions because fewer materials for items such as plastics or batteries do not have to be produced again. The energy saved from recycling 1 million laptops, for example, is equivalent to powering 3,500 homes in the US for a year, according to the agency.
    • teresastas
      teresastas on 03 Oct 21
       
      This comparison is really eye opening for me. I know. Sometimes we get lost in all the numbers but when you look at it this way it's crazy to think about.
  • Skullcandy also says it will eliminate the use of plastics entirely by 2023 and shift to using only FSC certified paper products.
    • teresastas
      teresastas on 03 Oct 21
       
      I think it is very important that companies that contribute to the e waste problem also help to fix the problem like Skullcandy is working towards doing. The idea of eliminating the use of plastics entirely on top of their e-waste pledge is making the right moves.
  • company has a partnership with environmental intelligence platform EcoChain, which helps the company analyze the carbon footprint of its manufacturing. One impact of that program is the development of a smaller battery.
  • ...2 more annotations...
  • recycling by letting customers send any type or brand of headphones to the company to be properly recycled, giving them discounts for doing so.
  • Skullcandy Promises to Slash 1 Million Pounds of E-Waste
    • teresastas
      teresastas on 03 Oct 21
       
      Headphone and Speaker company Skullcandy is making moves towards helping the fight against e-waste (short of closing it's doors of course). It recently pledged this month that it would eliminate one million pounds of e-waste by 2025 its new upcycling program. This program includes a few factors including a no plastic packing plan, an upcycling endeavor, and discounts to customers for responsible recycling of any headphone brands.
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The disruptive mobile wallet in the hospitality industry: An extended mobile technology... - 2 views

www.sciencedirect.com/...S0160791X20301949 mobile wallet Technology hospitality
shared by avanzado on 11 Jan 22 - No Cached
  • A self-administered questionnaire was utilised to collect data from mobile wallet users who have used a mobile wallet while dining out in restaurants and cafes. Other than technology self-efficacy and perceived critical mass, mobile usefulness, mobile ease of use, mobile self-efficacy, and perceived enjoyment were discovered to have a positive and significant association with the behavioural intention to adopt mobile wallet in the hospitality industry.
  • M-wallet is a service that enables users to store their debit or credit card information, pay for goods and services, and request/send money from/to their contacts [5]. Just like a physical wallet, a m-wallet can store credit card numbers, electronic cash, owner identity, information of contact, billing or shipping details and other information [6]. As the popularity of m-devices continues to increase, m-wallet is expected to be a prevalent payment method in the future for various financial transactions [4].
  • The Central Bank of Malaysia has been continuing its efforts to accelerate the promotion of m-wallet adoption and use [9]. M-wallet is expected to play a pivotal role in catalysing new consumer behaviours that move users away from cash and towards electronic transactions.
  • ...2 more annotations...
  • In particular, 93% of Malaysians still prefer to pay cash when dining out [10]. In other words, the utilisation of m-wallet is only at a maximum of 7% in this context.
  • Also, owing to the COVID-19 pandemic that demands everyone to practice a “new normal”, m-wallet is encouraged over cash in making payments to avoid infection [27,28].
  • avanzado on 11 Jan 22
     
    This article goes into depth directly within the Malaysian hospitality industry, of using mobile wallet specifically in restaurants. The Malaysian country wants to to only use mobile wallet however the citizens are mostly cash users. Mobile wallet or M-wallet is used on our telephones that hold our credit/debit card information and have the ability to pay services, people and more. It can be used in stores, restaurants, online and through applications. Malaysia would like to shed light on the m-wallet for their country to shift to a cashless society. As Covid-19 is a way for the m-wallet to be more seen and used to prevent cash exchanges therefore preventing spreading germs. It then goes into the theories and hypothesis of m-wallet as a whole; the technology used. There was a total of 450 questionnaires and 413 responses for the data in whether using mobile wallet was efficient and the level of difficulty it holds. While in this day and age we all have the ability to use mobile wallet. I believe this change in Malaysia will attract tourism from Americans being able to use m-wallet. This will then limit the currency change and we will be able to use our phones for payments without having to exchange money and being able to be as contact-less as possible. Now, while I do not know what the effects of Covid-19 have been in Malaysia, if the mobile wallet is now their everyday use. I hope that their shift has started to work and is making progress.
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What Can We Do About the Growing E-waste Problem? - 0 views

news.climate.columbia.edu/...growing-e-waste-problem technology Hospitality e-waste circular-economy
shared by fischerc014 on 17 Apr 22 - No Cached
  • Why the upsurge in e-waste? Technology is becoming more and more integrated into every aspect of our lives.
  • Companies intentionally plan the obsolescence of their goods by updating the design or software and discontinuing support for older models, so that now it is usually cheaper and easier to buy a new product than to repair an old one.
  • The U.S., the second largest producer of e-waste after China, produced 10 million tons of e-waste in 2012
  • ...5 more annotations...
  • 40 percent of the e-waste supposedly recycled in the U.S. was actually exported. Most of it ended up in developing countries—usually in Asia
  • only 29 percent of this was recycled—the rest is usually landfilled, incinerated or stuck in a closet.
  • With the flood of e-waste growing around the world, recycling alone will not be enough.
  • A circular economy is one that aims to keep products and all their materials in circulation at their highest value at all times or for as long as possible.
  • imagine a system where the provider or manufacturer retained ownership of the device through the contract so customers would pay a lower monthly fee and be expected to return the device for an upgrade. The value could be recaptured in the form of parts for remanufacture or materials for recycling, and customers would still get their upgrades.”
  • fischerc014 on 17 Apr 22
     
    E-waste (electronic waste) has continually risen due to technology being part of our everyday lives. Upgrades for technology happen e very year and so the life span of devices becomes shorter due to new technology being available. Only 29% of e-waste is recycled in the U.S. There has to be better solutions to combat e-waste. The concept of circular economy can help with the e-waste problem.
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Hotel Recycling Programs Make a Major Contribution to our Environment - 0 views

www.ewaste1.com/rong-pr-for-the-hotel-industry
shared by peacejj22 on 26 Sep 22 - No Cached
  • Hotel waste management can be an issue, especially when it comes to recycling. How can hotels increase recycling to improve the environment? There are a lot of questions about how hotel recycling programs can help the environment; here are a few.
  • hotels are far more likely to be replacing their equipment and electronics than many other types of businesses.
  • Some hotels managers might assume it’s too difficult to successfully launch and operate an in-house recycling program. They have very large staffs, operate 24 hours a day, and have the challenge of providing immediate and reliable service to their guests.
  • ...7 more annotations...
  • By recycling their used equipment in bulk, the managers and operators of hotels across the country will help keep those products out of landfills, where the toxins and chemicals inside electronics can pose significant environmental risks to our soil, water, wildlife and even our personal health. The risks are real and well-documented.
  • Waste Management in the Hotel Industry
  • If guests arrive expecting the highest standards, it can make a bad impression to have computers that don’t work or furniture that looks run down.
  • a number of hotels have already proven they can establish successful recycling programs.
  • Cost savings alone should be a top concern for the hotel industry. It’s been estimated that hotel guests generate up to two pounds of waste per night. Because of the prohibitive cost of waste disposal services in New York City, for example, a hotel can spend up to $100,000 annually to get rid of their waste. If recycling can cut that down significantly, that can amount to significant cost savings. And a growing number of hotels are recognizing that they can manage their waste in a sustainable manner, including by recycling.
  • A smart approach would be to offer incentives for workers who provide waste-saving ideas that can be implemented and to educate guests about the hotel’s recycling and environmental policies.
  • The creation of a successful hotel recycling project offers a lot of long-term rewards that include: • cost savings; • strong public relations to their guests; • an engaging program for employees and even guests to become part of.
  • peacejj22 on 26 Sep 22
     
    this article goes through the importance of recycling within the Hospitality industry as well as the benefits associated with doing so.
27More

Getting E-waste Right | Green Lodging News - 8 views

www.greenlodgingnews.com/getting-e-waste-right technology Hospitality hotel green
shared by jsanc478 on 18 Apr 22 - No Cached
  • In the past decade, televisions have grown bigger, then flatter, then bigger again. The emphasis is on the new: buy now, because your old television is clearly, decidedly obsolete.
  • The demand for the current and the top of the line strikes a chord especially in the hospitality industry.
  • equal to, or greater than, those offered by their competitors.
  • ...22 more annotations...
  • The result is a product cycle that matches the pace of innovation:
  • Between consumers and businesses, an estimated 50 million tons of electronic waste is disposed of each year. Some of that is recycled properly. The rest is not.
  • Nearly 400 million units of consumer electronics are sold per year. Relatively light regulations and recycling standards result in th
  • Multiple Solutions for Hoteliers Despite the doom and gloom, there are a multitude of solutions to the hospitality industry’s e-waste problem.
  • The remaining 86.4 percent made its way into landfills,
  • Old TVs and computer monitors contain lead, cadmium and brominated flame retardants; all of which are hazardous to personal and environmental well-being.
  • 90 percent of the e-waste that is recycled is sent overseas.
  • Developing countries have become ground zero for e-waste collection
  • . According to the U.S. Environmental Protection Agency, only 13.6 percent of all e-waste was recycled properly in 2007
  • That hotels upgrade their televisions is not an issue as long as their existing units are recycled properly
  • It starts with awareness:
  • Then hoteliers can move to change a different statistic:
  • , hoteliers should seek out domestic recyclers and take care of their e-waste recycling with proven, safe commodities.
  • Environmentally responsible, eco-savvy hotels are in vogue right now, appealing to customers with promises of sustainable travel and accommodation
  • Sustainable building materials, recycling services and even linen reuse programs are tangible ways for guests to see that their hosts are eco-conscious.
  • Green Hospitality with a Backbone
  • Green hospitality makes money, but it mustn’t be without a backbone.
  • Actual green hospitality outweighs the appearance of green hospitality
  • organizations hop on the sustainability bandwagon, it is more important than ever that recycling becomes permanent,
  • This means actively looking for and implementing recycling solutions, not simply shipping our problems overseas.
  • e recycle and reuse more than ever. B
  • E-waste recycling, for most people and companies, is not a day-to-day occurrence, which means we should be ready to handle it when the time comes
  • jsanc478 on 18 Apr 22
     
    This article is based on how we can improved e-wastes on doing little changes that will benefit on our future. Most of the e-waste is not recycle properly, we buy things after things and more after more, every time a new technology comes up there is the motivation on buying what is the lasted cool technology, and what about what we have , where does it go ? to the trash or recycle, but we do not know where that recycling goes, I believe learning more about it will help on our routine of how to recycle better and help with this process to proceed right.
  • CHARLENE ESCOE BARNETT on 10 May 22
     
    We quickly move to 'next' as far as technology goes and rarely think about how to get rid of it when obsolete. In the Caribbean for example, there are not may recycling plants for e-waste, in fact, many rarely do recycling on a whole. In the Turks and Caicos, disposing of a television or a phone is as simple as throwing it in the trash among everything else. What happens next? It goes into the landfills and there they lie. Imagine the toxic waste from over 40,000 inhabitants on a small island. While moving with the crowd seems to be the way of the world, I believe government entities must act swiftly in ensuring e-waste is disposed of correctly to preserve this island and its inhabitants for generations to come. The technology should not outpace the disposal thereof.
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What is a Global Distribution System (GDS)? 2022 Guide for Hotels - 3 views

hoteltechreport.com/gds GDS Hospitality Hotel Industry
shared by naxiang2001 on 17 Sep 20 - No Cached
  • What is a Global Distribution System (GDS)? 2020 Guide for Hotels
  • The History of the GDS
  • a GDS functions as a middleman between a travel agent and a hotel’s (or airline’s) central reservation system. Travel agents can see real-time rates and inventory for a given hotel via the GDS, though the GDS doesn’t actually hold its own inventory.
  • ...14 more annotations...
  • Besides the time savings, the GDS allows travel agents to tap into reservation systems for a world of travel providers.
  • What are the Most Popular Global Distribution Systems?
  • Did you know you could book a flight, tour operator, car rental or hotel room in real-time via electronic GDS systems since the 1960s? You may be thinking, “hmm… online travel agencies like Expedia and Booking.com aren’t that old, are they?” But years before the OTAs gained prominence, global distribution systems provided real-time access to hotel and flight inventory for travel agent service providers across the world. 
  • The GDS industry has come a long way since the 60s; while Sabre is still a major player, several GDS companies operate today. The major global distribution systems for travel reservations include: Amadeus is the world’s largest GDS, accounting for about 40% of GDS transactions, and it’s especially popular in Europe. Though many of these reservations are for airfare, it’s still a powerful tool for hotels, with over 600,000 hotels connected. Sabre is the second-largest GDS, accounting for about 35% of travel agency bookings. Around 175,000 hotels are connected to Sabre, but its portfolio in North America is larger than its competitors. Travelport GDS  owns systems called Galileo, Worldspan, and Apollo. Travelsky is a state-run GDS in China.
  • Does the GDS still serve a purpose when travelers can easily book directly with the airline or hotel? In many cases, yes, the GDS still delivers value, especially for airlines and corporate travel companies. Airlines still distribute their inventory to OTAs via the GDS, and corporate travel planners continue to use the GDS to find corporate rates.
  • American Airlines was the first company, in partnership with IBM, to implement an electronic reservation system for their reservations agents to use. This new technology, called the Semi-Automated Business Research Environment (SABRE), allowed American Airlines to greatly expand their reservations team beyond the number of people who could huddle around the paper booking files.
  • For hotels, airlines, and the like, the GDS offers massive marketing power.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • travel comp
  • With decades of history and an enormous user base of travel agents, using the GDS can be a great way to expand your hotel’s marketing and distribution strategy. But the GDS doesn’t necessarily provide value to every hotel; if you’re wondering how to use the GDS or why to add it as a distribution channel, it’s important to weigh the pros and cons for your individual hotel.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • hotels would need to undertake huge marketing efforts in order to be seen by travel agents. The GDS effectively democratized this process, with chain hotels getting the same visibility on the GDS as independent hotels.
  • Today you can book not only airfare and hotels via the GDS, but also rental cars, cruises, rail tickets, and tours.
  • In 2006 the volume of internet reservations exceeded GDS reservations for the first time,
  • lwu014 on 17 Sep 20
     
    This arctic is about what is a global Distribution System, history of the GDS, how does a GDS work and what benefits GDS offer.
  • ...2 more comments...
  • carlatj on 24 May 21
     
    A brief history of the GDS gives us a glimpse of the important this technology which as been around for over 50 yrs. Although it has evolved, the consumer has evolved with it but the basic idea still prevail and still very much in use.
  • anonymous on 29 May 21
     
    This article gives a complete description of what the GDS is and its history. It goes over how the GDS works, the benefits of using it, and whether the GDS has a role in the future of global distribution.
  • cdamo003 on 25 Jan 22
     
    A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.
  • naxiang2001 on 28 Mar 22
     
    This article evaluates the past and current roles of GDS in the travel and tourism industry. It is clear that the GDS has adapted and changed with the times and now is able to do even more than at its initial conception. However, as the article pointed out the all the functions of the GDS it is clear that OTA's ad websites are also able to provide a lot of these same functions. We discussed this week whether the GDS system is still currently a relevant system and most agreed that it is. However, as we look to the future it will be interesting to see what evolutions the GDS has yet to go through and how it will attempt to remain relevant in the ever changing tourism market.
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Marketing hotels using: global distribution systems: hotel operators can gain room sale... - 0 views

go.gale.com/...retrieve.do technology hospitality hotel travel
shared by chicao27 on 22 Mar 23 - No Cached
  • chicao27 on 22 Mar 23
     
    This article is appropriate for those who want to gain historical knowledge of the evolution of Global Distribution Systems (GDS) over the last few decades. The whole history of airlines' creation of the system and how they adapted to insert the computerized reservation system in the 70s. The article offers, through didactic illustrations, the evolution of the system and future perspectives that have been implemented today. Furthermore, offering a brief description of the analog era, the implementation of electronic booking, and how travel agents adapted to new technologies. Overall, it is an excellent source of information that serves as a basis for a better understanding the system's evolution today.
8More

Is a Hotel PMS Right for Any Company Involved in the Hospitality Industry? - 0 views

ezinearticles.com/?Is-a-Hotel-PMS-Right-for-Any-Company-Involved-in-the-Hospitality-Industry?&id=5859633
shared by Kristen Kaminski on 25 Sep 12 - No Cached
  • If you have bedrooms, tables or leisure services then you know how important it is to manage them efficiently. Software is purely a tool a tool of the trade so to speak. However what is very important is that it is reliable and doesn't cost the earth. Without electricity it would be next to impossible to keep a hotel open and today with the increase in competition, the most efficient hotels are the ones that will prosper.
  • A hotel PMS is something that all people who own and run hotels should look into getting. The efficient manner in which the hotel may be run with the hotel PMS is only one of the many benefits you can get. Of course you do not have to buy the top of the range software as getting the core module may be enough to cover your needs.
  • Core features should include guest management, housekeeping, reservations, online booking and billing management.
  • ...2 more annotations...
  • With a good cloud based PMS suite, you should be able to manage your own reservations without paying commission
  • No matter the size of your hotel it is best that you at least get the core product. Keeping an electronic record of all your hotels workings is always a good idea.
  • Jianyi Wang on 25 Sep 12
     
    This article is an instruction on how to find out a suitable property management software. The core features the efficient PMS should have including guest management, housekeeping ,reservations, online booking and billing management. The Property Management software also allows the report issues they have noticed like repairs that need to be done. The author concludes that it is best to get the core product regardless of the size of the hotel.
  • Jenna Rashbaum on 25 Sep 12
     
    I think that finding the perfect property management software for your company is absolutely vital because it is going to cost you a lot of money and time to learn how to use the new system and you do not want to purchase the wrong one. From basic motels to fancy hotels and resorts every place should have an effective property management system and one that suits their needs. A basic motel might need one but does not need one with all the bells and whistles that a fancy upscale resort would need.
  • Yaping Li on 26 Sep 12
     
    This article introduces the importance of the PMS in the hotel. When the hotels choose the PMS software, the simple and smart one is a better choice. For most efficient system, it always includes guest management, housekeeping, reservations, online booking and billing management. The advantage of the PMS is less cost. The hotels choose a good PMS will not only save money but also manage the hotel in a wonderful condition. The PMS can help the hotel store data and keep track of the housekeeping that the manager will solve some problems between housekeeping and customers. In a word, choosing a good PMS is necessary for the hotel.
1More

Best Practices for the Hospitality Industry - 0 views

www.google.com/url hospitality Green solution
shared by Yichen Yang on 24 Sep 12 - No Cached
  • Yichen Yang on 24 Sep 12
     
    This article is introducing the best practices in the hospitality industry, aiming to saving resources. The hotel in Seattle implements a series of activities to accomplish that. These activities include: Using more efficiency equipment in the kitchen. Those equipments can be food steamers, spray heads, commercial dishwater, commercial ice machine and commercial refrigerator and freezer. Using commercial clothes washer and the water reuse and ozone systems in laundry system. In the guest room, there are also a lot of things can be refresh to save money and resource like low-flow tank, faucet aerators and plumbing. In the office, use both sides of paper and recycled paper can be very effective. Also, shut down the office equipment is also very important. During the meeting, reusable plates, glasses, utensils and other things can be used in the area. Food source from local growers is also helpful. Other area includes cleaning and maintenance, meaning how to occupancy the room with a minimum resources. Heating and cooling area includes check electronic systems in time and install renewable energy bulb. In the wider area like the building, the collect rainwater system and automatic irrigation system can be used. At last, at the point of sales and marketing, the hotel will set the room for Eco room, Pure room and Allergy room. Telling the customers the benefits and purpose of the hotel through the Internet is also a way to enhance the influence.
16More

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 3 views

www.eglobaltravelmedia.com.au/...-guests-increase-revenues.html
shared by Qike Chu on 07 Nov 12 - No Cached
  • andexclusivity. 
  • Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message. 
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
  • ...10 more annotations...
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. 
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. 
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction andexclusivity.  By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. 
  • Changing technologies provide a new way for hotels to interact with guests.
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive “new media”, it is clear that the future of hotel marketing is ready to evolve.
  • With such an increase in the use of mobile devices, hotels and advertisers are now provided with an interactive and immediate way to connect and engage with their guests.  Research shows that 98% of hotel guests turn on the TV within five minutes of entering their room.  This means that within the first five minutes of checking in, hotels are provided with a captive audience that is primed for information and offers.
  • By the end of 2011, 91% of Americans will own mobile phones, and Smartphone penetration will double.
  • by using wireless Bluetooth® capabilities—95% of mobile phones, including Smartphones are Bluetooth-enabled – to reach guests via their mobile devices, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phone.
  • Research has shown that proximity marketing increases the response rate of traditional mobile marketing making it more effective: through mobile advertising, over 1.2 billion in digital coupons were issued in 2010 (over 41% growth) and response rates for mobile location-based couponing was 23-33 percent.  By adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • Increased interaction engages the customer in a hotels promotion.
  • Yue Li (3011472) on 07 Nov 12
     
    Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
  • Yongjoon Ji on 07 Nov 12
     
    Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
  • Qike Chu on 08 Nov 12
     
    According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
1More

Top 5 Technology Trends in Event Measurement - 0 views

eventmeasurement411.wordpress.com/...gy-trends-in-event-measurement technology trend event
shared by Dian Peng on 13 Nov 12 - No Cached
  • Dian Peng on 13 Nov 12
     
    The topic of the article is the top five technology trend in event measurement. First, it is easier to go green. According to the article, the using of smart phones and web-enable devices benefit the events planning a lot. You're "going green" by minimizing paper, you eliminate hours of manual tasks (distributing and collecting surveys, manually tabulating results) and associated labor costs, and you can view results in minutes rather than weeks. The article also used a example of Game Crazy to explain it. The Game Crazy used electronic surveys to find out if their sales associates were being motivated and acquiring new learning during their annual sales meeting. The second trend is social media. Social media for events, when applied strategically, deliver great value. For instance, the Facebook, Twitter, other platforms can help you start and maintain a pre-event conversation with potential attendees to determine what topics will be of greatest interest and relevance. There are as many creative, successful uses of social media in the event industry as there are pointless and unproductive ones. Then, the trend is a single consistent lead management solution. It means that to drive ROI, exhibitors need a complete lead management solution that includes lead qualification and prioritization to determine which leads have a higher probability of converting to sales. By extending the lead management solution across all events, the event manager can identify trends; provide benchmarking stats and help exhibitors establish objectives prior to the event. In addition, the event to event metrics became another trend. The trend is used by combining data generated by all these solutions into an executive dashboard that clearly demonstrates results versus established objectives and compares results from one event to another, you are able to monitor your team's performance and make necessary changes to improve overall event results. In order to explain this trend bett
1More

How to Use Online Event Planning Software - 0 views

voices.yahoo.com/planning-software-8928605.html event planning technology software
shared by YUE LI (3325307) on 14 Nov 12 - No Cached
Caryn Massey liked it
  • YUE LI (3325307) on 14 Nov 12
     
    There are a lot of different kinds of event planning technology software nowadays. This article introduced the way to use online event planning software in details. Online event planning software vary in scope and features, but their primary goal is the same, that is, to consolidate all the tasks needed to plan a trade show, conference, or other event, so the process runs more smoothly. According to this article, five tips for audiences to learn in using online event planning software. They are on the parts of creating an event page, sending out Invitations, enabling online registration, getting involved, and evaluating. Firstly, most online event planning software programs allow consumers to create a page. That doesn't mean the consumer has to use their service exclusively to advertise the event. Secondly, planners usually send electronic invitations to people they want to attend. This way can save time, paper, and postage, so they would focus on planning the best possible event. Thirdly, to set up online registration and to collect data in one convenient place so that all the information the planner needed from each registrant are collected and kept. Fourthly, to get involved with other people on the site by spreading the word about other events, chatting with attendees, and sharing useful information. The last but not the least, to evaluate after using online event planning software, determine whether the experience was positive or negative.
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