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Pros and Cons of IoT Trends in Hospitality | Smart Meetings - 0 views

    • abroo041
       
      This article discusses the pros and cons of technological advances in the hospitality industry. The pros vary from safety to personalization for guests. The largest con discussed is the possibility for hackers to intrude from multiple technological platforms. The article concludes that technological advancements are necessary in hospitality and that they are the future of our industry. Instead of being afraid, industry leaders must take the necessary precautions to ensure the best and safest use of these advancements.
  • Personal data can be used to provide a special touch to hotel guests and make their stay special.
  • By keeping up with smart home technology, they can help guests feel comfortable and make accommodations for their needs.
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  • uses sensor data to recognize hazardous trends and alert the appropriate maintenance engineer before the issue escalates.
  • Mobile can be seen as a front and back-of-house application.
  • “IoT has the power to increase guest satisfaction, decrease unnecessary costs and labor and increase productivity.”
  • As the IoT market matures, vendor consolidation will likely occur, creating a smaller number of vendors with more cohesive system offerings.
  • Each device incorporated into a hotel’s digital infrastructure can be exploited by hackers.
  • That being said, one incident shouldn’t lead hotels to fear IoT in hospitality or all together. IoT is the way of the future and it’s unavoidable.
  • It’s a way to increase customer satisfaction and be ahead of the competition while still preparing for the worst situation that could happen.
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Europe's Hotel Construction Pipeline Continues to Expand in the First Quarter of 2020 D... - 0 views

  • at the close of the first quarter of 2020, Europe’s hotel construction pipeline expanded to near-record highs with 1,840 projects and 294,047 rooms, a 10% increase in projects and a 15% increase in rooms, year-over-year (YOY).
  • Accor Hotels is the leading franchise company with the largest European pipeline by projects with 238 projects/32,763 rooms; followed closely by Marriott International, with 227 projects/37,764 rooms. Hilton Worldwide is next with an all-time high of 195 projects/30,289 rooms, then InterContinental Hotels Group (IHG) with 160 projects/25,632 rooms. These four global franchise companies account for 45% of all projects in Europe’s pipeline.
  • Similar to other pipelines around the world, Europe’s hotel construction pipeline is experiencing temporary delays of approximately two to four months
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    This is a very interesting read on Europe's thriving development pipeline. Even with the pandemic they are growing substantially year over year.
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E-waste: The Gobal Cost of Discarded Electronics - The Atlantic - 2 views

  • One possible alternative is to require producers of electronics to offer buy-back or return systems for old equipment.
  • Another option is recommitting to repairing smartphones and computers.
  • Consumers certainly have a role to play in the increase of e-waste—they’re buying the goods, after all. But manufacturers have given people fewer and fewer viable ways to keep older electronics functioning effectively. In the process, profits from device sales are way up, along with the satisfaction of these companies’ shareholders.
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  • Resale is another option.
  • Manufacturers have a role to play here, too: for example, by assisting in the creation of e-waste recycling centers in developing countries rather than using them as dumping sites.
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    Electronic waste is a global ecological issue. It raises concern about air pollution, water pollution, soil pollution, information security, and even human exploitation. This article talks about electronics being made to be thrown away. This affects consumers and the environment in a negative way. The shortened lifespans of electronic devices, encouraged or designed by manufacturers, have pushed consumers to interpret working electronics as insufficient or unusable.
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Proximity Marketing | What is Proximity Marketing? - 0 views

    • abroo041
       
      This website discusses what proximity marketing is, who uses it, the target market, and how a proximity marketing plan is created and implemented. Proximity marketing is the use of cellular technology to market to mobile device users within a certain radius of a business. Almost every business uses proximity marketing in different ways. A restaurant might use it to advertise a new promotional meal, while an airport may use it to provide maps and promote their destination to tourists. The target market is anyone with a mobile device. Knowing your goal of marketing is the first step in creating a proximity marketing plan. Understanding the quick nature of these marketing advertisements and tailoring them to provide the most essential information and attract the viewer, all within a short message, is also important to successful marketing.
  • Locations such as shopping malls, large retail outlets, and trade shows, where consumers are generally planning to spend at least an hour or two, are prime areas for a proximity marketing campaign.
  • Proximity marketing helps companies and service agencies do just that
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  • Proximity marketing—also sometimes called hyperlocal marketing—uses cellular technology to send marketing messages to mobile-device users who are in close proximity to a business.
  • While the audience is limited to those in the proximity of the business and those using its Wi-fi or Bluetooth signal, the message is very user friendly and reaches those most likely to visit a store. Who employs Proximity Marketing?
  • Major retailers, such as Ikea or Macy’s, can send store maps and coupons or offers to apply for their credit card or to enroll in their loyalty or rewards programs. Hotels can inform guests about on-site events and promotions or can offer to enroll them in loyalty or rewards programs. Restaurants can send special menus/daily specials, coupons, offers for loyalty programs, or perhaps send trivia questions or other games to help them pass the time while they wait for their table to be ready. Shopping malls can offer a proximity marketing benefit to their tenants by putting together a package of coupons or offer a discount at any mall retailer. Travel hubs such as airports and public transportation centers can provide maps or display ads that can be sold to local tourist destinations. General information about a product or service can be delivered through proximity marketing even if the fixed location of the business or service agency changes
  • This makes just about every consumer with a smart phone potentially susceptible to a proximity marketing campaign, particularly younger, tech-savvy shoppers who are more likely to own smartphone and use them while shopping.
  • With mobile devices becoming a staple of modern society and the preferred way of accessing digital content, today’s successful marketing professionals will need to understand how to connect successfully with mobile consumers.
  • One of the key benefits of proximity marketing is that its messages reach a high percentage of potential customers who are in the area.
  • The main purpose of the proximity marketing plan is to connect with customers while they are near your business or service and spur them into action
  • In the case of mobile messaging, it’s important to consider adding an opt-in component to your campaign.
  • More and more, customers value control over the messages they receive and desire privacy from unwanted solicitations
  • Mobile devices are made for short messages and quick interaction, and there is intense competition for the attention and time of the mobile device user. Therefore, in developing a proximity marketing plan, messages must be sharpened and honed to be as clear, concise, and impactful as possible.
  • If the goal is to drive as much traffic as possible to the business and maximize sales that day, then an electronic coupon or special offer might be the best strategy. If the store has a high turnover rate, the goal may be to make a connection with customers by offering them incentives to return.
  • The digital and interactive nature of most proximity marketing campaigns provides the advantage of real-time data collection of response and success rates. If a message is failing to connect, it can be easily and quickly adjusted.
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Why Hospitality Leaders Should Reevaluate Their Information Security Policies to Regain... - 0 views

  •  Nearly one in three (31%) hospitality companies said they do not have a policy in place for storing and disposing of confidential information on end-of-life electronic devices, and 19% don’t have a policy for storing or disposing of confidential paper documents.
  • With nearly a quarter (23%) of consumers reporting they would take their business elsewhere following a data breach, hotels
  • More than two in five (41%) hospitality businesses say they believe it’s likely their organization will experience a data breach in the next five years, and 44% believe the source of that breach will be human error or accidental loss by an employee or insider.
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  • More than half of Americans (60%) believe that their personal data and information is less safe and secure than it was 10 years ago, which may be why nearly all (93%) hotel owners feel like they need to do more to show employees and consumers how they are protecting personal information.
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    Almost a third of hospitality companies have reported that they do not have a policy in place for storing and disposing of confidential information. In that same group another 19% reported that they don't have policy for storing or disposing of confidential paper documents. This is a alarming because most hospitality companies have to store consumer information. Nearly 23% of consumers reported they would take their business elsewhere following a data breach which should be a walk up call in the industry to improve their current security. What is even more alarming 41% of hospitality businesses say they believe that their organization will experience some form of data breach in the next five years.
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    The security of data in the hospitality industry is now more and more important. Although some hotel owners may not keeping it in mind as an important issue, a large percentage of hotel guests feel concerned about it. This discrepancy should be a wake-up call for hoteliers. Organizations can do three things to minimize risk: update security policies, train employees better, and regaining customer trust. Current statistics provided evidence that these three aspects are all important and can be improved.
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ITInvestmentAnalysis_Hospitality.pdf - 0 views

shared by marble_bird on 12 Jul 20 - No Cached
  • This study aims to determine the feasibility of IT investment in hospitality and determine the value and tangible/ intangible benefits from IT implementation.
  • Nowadays hospitality thinks that technology can improve business effectiveness and efficiency. Hospitality in Indonesia, especially Jakarta was competing to provide the best service in terms of information and technology. Moreover, implementation of IT is one of strategies to improve hotel performance
  • Based on previous research, IT implementation at the hotel has been started since 1980s until 1990an, many hotels that invest millions of dollars for information technology about 4.4 million dollars
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  • Gaining competitive advantage [7] such as, IT security investments may stop the competitors to absorb market power. From other studies that point to problems appearing in hospitality to find out if the IT they invested is effective, [8] asserts that many hospitality companies have no procedures to see how effectively their spending on information technology is.
  • Various sources of data that show about IT investment in the hotel, then the problem is the existence of large amount of investment for IT development without understanding IT effectiveness for the hotel [11], the managerial party who difficult to give data about the values and intangible/tangible benefits.
  • According to [14], an IT investment consists of the total life cycle cost of an entire project or project chunk that involves IT, including the post-project operating cost of the system that was implemented. The investment ceases to exist when it is replaced or eliminated for any reason.
  • Evaluating expense or impact of large IT investment may vary from study to study [15]. In order to evaluate IT investment, Information Economics (IE) is a set of calculating tools to measure the benefits and costs of an information technology project.
  • The benefits of IT/IS that organizations use can be viewed by combining Simple ROI analysis and analysis of technology and business domain.
  • This study using Information Economic approach in order to do feasibility assessment that combine technology domain and business domain
  • The data collected includes the financial data of 5-star hotels and IT projects undertaken, as well as the costs for the technology used today. This stage is also done spread the questionnaire online for intangible value analysis of business domain and technology domain
  • The feasibility of IT investment can be known ROI score generated on the economic impact sheet. According to [23], to calculate simple ROI, there are three worksheets, such as: development cost sheet using ratio, ongoing work sheet, and economic impact sheet. The final value of the ROI and the scores of corporate analysis is incorporated into the IE
  • The Scores on the IE Scorecard will show the value and benefits of investment for IT.
  • The huge demand for the Internet makes many hotels present the speed and bandwidth that can satisfy the guests.
  • E-Concierge Service Management. Service to entertain hotel guests and modern travelers is currently working with smartphones in the form of E-Concierge Mobile with technology called Mobile Guest Softphone (MGS).
  • IT Security, the problem that arises when using IT in a company/organization is its security. For companies/organizations and even hotels are also very vulnerable to information that can harm the hotel in case of cyber attack.
  • According to Table 2, Mandarin Oriental Hotel ROI score is 1. This score means that the IT investment is feasible. Above 100% for Simple ROI means that IT implementation give profitability to the hotel and able to invest more in the future
  • Value Linking approach implemented in 5-star hotel, implementation online reservation and e-Concierge management, hotel guests can quickly make room reservations and guest data collection will be better. For e-Concierge the process of entering guests to the room will also be easier
  • This value showed that 5-star hotels in Jakarta have the time and opportunity to invest more in the future. Therefore, it is necessary to focus on future growth and development of existing infrastructure.
  • It can be concluded that IT implementation and IT projects in 5-star hotels in Jakarta are quite useful. E-Concierge, mobile apps and online reservation are most valuable and success investment for 5-star hotel. But, in order to improve the performance of hotel IT, which in terms of security and improve hotel services, need a system improvement in accordance with the hotel program, so it can support the vision and mission of 5-star hotels in Jakarta.
  • The result of financial analysis that is calculated ratio and processed in economic impact sheet obtained simple ROI and can be concluded that in terms of cost, IT investment in 5-star hotels in Jakarta can provide economic benefits for the hotel.
  • The investment quadrant shows that a 5-star hotel has a solid business base, has the time and opportunity to invest in the future. The 5-star hotels in Jakarta also have the time and opportunity to invest more in the future. Therefore, it is necessary to focus on future growth and development of existing infrastructure.
  • This value indicates that IT investment in 5-star hotel in Jakarta is considered economical enough, and quite helpful and useful in supporting hotel business process.
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    This article covers a study performed on various 5-star hotels in Jakarta on the effectiveness and feasibility of IT investments. The study is performed via a questionnaire distributed to hotels in the area with associated data values for analysis. The study finds that IT investment in 5-star hotels in Jakarta is economically feasible and could provide these businesses with competitive advantage and profit.
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Why Hotel Developers Are Turning To Event Professionals To Design Their Spaces From The... - 0 views

  • event management experts are more qualified than anyone from the hospitality industry to work hand-in-hand with your design and architectural teams and build an event space that matches your event objectives, as well as your event brand identity.
  • gain, demonstrating the rapid growth and demand for standardization of the events industry as it applies to hospitality.
  • Just like the hotel hires quality assurance professionals for hospitality, hotels should begin budgeting for quality assurance professionals in the events sector to ensure their current spaces are up to code, or their future spaces will be built to acquire the maximum event-driven revenue.
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  • Hotel developers have recognized the need to create experiences within their hotel, resort or venue, meaning they are now redesigning the existing spaces within their restaurant, beachside, poolside or ballroom areas - specifically to cater towards events.
  • "As meeting and event planners, it is our responsibility to stay current with trends, whether it's colors, themes, décor elements, culinary creations or technology,"
  • An event management professional has a comprehensive view of all these event components, and more, necessary not only for proper event execution, but from the perspective of the client's needs.
  • As the orchestrater of all event vendors and the clients, event management professionals ensure transparent and consistent flow of information from hotel to vendor, vendor to vendor, vendor to client, client to guest, etc. Therefore, they understand the event from the holistic perspective of all the different parties involved, the pain points of each of the different elements from their perspective, and the solutions and preventative measures needed.
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    companies and people are wanting more evolved events design and decor and technology being apart of it. A dimly lit ballroom just isnt cutting it anymore. Event Managers are in high demand to work with hotels to create a space that can host all kinds of events in one venue.
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    As the need for event planning rising more and more over the years Hotel developers are assuring the need to hire event planners to help boost their sales and awareness for their property by redesigning and maintain their current areas. This allows many hotel owners to help create memories while leaving a great taste on the guest who requested the venue. he job of event planners are very critical because they go through every detail and trends to gather ideas for the clients. They have to keep in contact with property for any changes or layout to ensure it meets to clients needs.
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What Is IT Security? - Information Technology Security - Cisco - 0 views

  • Although IT security and information security sound similar, they do refer to different types of security. Information security refers to the processes and tools designed to protect sensitive business information from invasion, whereas IT security refers to securing digital data, through computer network security.
  • Network security is used to prevent unauthorized or malicious users from getting inside your network. This ensures that usability, reliability, and integrity are uncompromised. This type of security is necessary to prevent a hacker from accessing data inside the network. It also prevents them from negatively affecting your users’ ability to access or use the network.
  • Internet security involves the protection of information that is sent and received in browsers, as well as network security involving web-based applications. These protections are designed to monitor incoming internet traffic for malware as well as unwanted traffic. This protection may come in the form of firewalls, antimalware, and antispyware
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  • Endpoint security provides protection at the device level. Devices that may be secured by endpoint security include cell phones, tablets, laptops, and desktop computers. Endpoint security will prevent your devices from accessing malicious networks that may be a threat to your organization. Advance malware protection and device management software are examples of endpoint security.
  • Applications, data, and identities are moving to the cloud, meaning users are connecting directly to the Internet and are not protected by the traditional security stack. Cloud security can help secure the usage of software-as-a-service (SaaS) applications and the public cloud.  A cloud-access security broker (CASB), secure Internet gateway (SIG), and cloud-based unified threat management (UTM) can be used for cloud security.
  • With application security, applications are specifically coded at the time of their creation to be as secure as possible, to help ensure they are not vulnerable to attacks. This added layer of security involves evaluating the code of an app and identifying the vulnerabilities that may exist within the software.
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    IT security is a set of cybersecurity strategies that prevents unauthorized access to organizational assets such as computers, networks, and data. It maintains the integrity and confidentiality of sensitive information, blocking the access of sophisticated hackers. IT security includes Network security, Internet security, Endpoint security, Cloud security, and Application security.
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When It Comes to a Cyberattack, We Are All Vulnerable - By David Trumble - 0 views

  • When It Comes to a Cyberattack, We Are All Vulnerable
  • Cyberattacks have nearly paralyzed mega enterprises including Facebook, Target, Wells Fargo and even the venerable credit reporting agency, Equifax. 
  • Here are some compelling, if not terrifying, statistics on the growing threat of data breaches:
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  • organizations must take preemptive measures not only to mitigate the financial and reputational impact of these events but ultimately to protect their customers.
  • Deploying the latest software protection is only the beginning. Transparency to customers and actionable steps to correct such a catastrophic event are critical to an orderly recovery.
  • An effective plan includes a risk assessment to identify vulnerabilities across a wide spectrum of threats including, but not limited to, cyberattacks.
  • Here are six important questions to ask your crisis management team:
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    Talks about the effects and the importance of being prepared for a cyber attack.
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2020 Cybersecurity Trends to Watch | Cytelligence - 0 views

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    According to 2020 Cybersecurity Trends to Watch, organizations that are attacked by ransomware are frequently impacted to a degree where operations may completely come to halt. Cytelligence has handled a significant number of cases where recovering from a ransomware attack is a very long process and getting data back and systems operational is only one step in the process. In addition, the increase in scammers presents a problem as there are several organizations making promises that cannot technically be true, but during the time of crisis, some of the structured decision-making processes are thrown out the window.These same decision-making processes are not structured to remove emotional decisions which are very prevalent during a ransomware event and may result in a decision that is not business focused and support sound economic outcomes. For example, if a company is suffering $100,000 in losses for every hour of being unable to operate, then a ransom demand of $200,000 which is equivalent to 2 hours of an outage should be considered in terms of costs and possible future business impact.
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Technology in travel agencies: 7 fundamental changes that impact the travel agent's rev... - 0 views

  • the market scenario of their business has changed dramatically in recent years (and will continue to change)
  • Why would any travel agent really want to return to costly, inefficient booking and communications systems anyway?
  • from services to clients to a more experiential-based kind of travel
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  • The goal is no longer the Destination but what you can take from it, in terms of emotions, feelings and experiences above all
  • a new way of booking that no longer requests the presence
  • it is difficult to sift through the options and opportunities to find the one that fits the needs of your business. And, even the most tech-savvy travel agents, may find some obstacles on their way
  • disruption, modernization, techie platforms, big data, robotization and artificial intelligence
  • Internet is helping to create the modern travel agency
  • no longer have to physically visit an agency
  • the rise of online booking
  • The same is valid for airlines and hotels where customers are now allowed to book tickets and lodging directly from these companies' websites.
  • creating a new kind of relationship between travel agencies and clients
  • travel agencies have widened the ways in which they can communicate not only with customers, but also with their business network and partner services. 
  • "get a personality"
  • Social media is one of the more significant tools nowadays
  • a 24/7 booking service and customers accept no less than that
  • "Digitization in aviation, travel, and tourism is expected to increase profitability throughout the ecosystem, creating up to 305 billion dollars (270 billion euros) in value over the decade spanning 2016 to 2025", according to Accenture and the World Economic Forum report.
  • the huge amount of customer data at the disposal of travel agencies is allowing for a more pervasive analysis and efficient predictions based on behavioural information
  • intelligent virtual assistants are increasingly being integrated into mobile devices and messaging apps, assuring travel agencies can offer a truly on-demand service which makes clients happier
  • Virtual reality is allowing agencies to "transport" customers to their dreamed destinations
  • . It is all about making clients happier and assure revenues are growing, turning the business into a profitable one. 
  • Transformation in the travel sector is all about increasing speed and creating the agility to spot and respond to customer needs better than ever before
  • Maximum efficiency, agility, end-to-end experiences based on real-time data, hyper-personalized services are some of the "must do" nowadays.  
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    This article talks about the 7 fundamental changes that are impacting travel agents. Specifically it speaks about the internet's role, self-service, forming new types of relationships with clients, social media, mobile access, digitization, and data/AI use.
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Why ecommerce should inspire your hospitality customer experience - Insights - 3 views

  • In hospitality, guest experience is everything.
  • while ecommerce and hospitality are somewhat removed from each other, their delivery of customer experience is two sides of the same coin.
  • AI chatbots like BotXO can resolve a staggering number of complex customer service issues. Complaints, order queries, product information, and more can all be resolved without a customer support team member ever needing to get involved.
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  • A web-based chatbot can provide prospective guests with up-to-date booking information, advice on local amenities, estimated prices, and so on.
  • Content is the lifeblood of ecommerce businesses
  • A strong content marketing strategy transforms your hotel website into a go-to hub for guests to help them research, prepare, and plan their trip. Consequently, you provide an expansive customer experience that caters to all your guests’ needs in a single space.
  • A frequent criticism that holidaymakers have about booking hotels online is that the booking system itself is confusing. Too many options, contradictory choices, an arduous process make for such a taxing experience that the traveler needs another holiday to get over it.
  • The best ecommerce websites are those that provide a streamlined checkout with a simple, linear process and as few choices as possible. Keep your booking process as bare as possible.
  • Social media is a core component of strong customer experience. It’s rapid, conversational, and works on platforms where your guests are active most, communicating to your target audience with speed and personality.
  • building a personal rapport between the brand and the customer.
  • social media serves as a crucial stepping stone towards offline customer experience. The interactions you have with your customers online serve as an incentive to book with you, and form another facet of your brand personality.
  • Social media is customer service, digitized.
  • Customer experience is many different things to industries. But inspiration can be found everywhere if you look, and ecommerce is no different.
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    (Part 1 of 2) This eInsights article reminds us how important exceeding guest expectations can be in making a guest's stay memorable. Both hospitality and ecommerce need to be able to deliver exceptional guests service, and we are in a society now where that is very much possible. The article goes into detail about how automated service can improve a guest's experience. It suggests that AI play more of an active role in the industry, as AI has created things such as chatbots that can resolve problems and provide efficient service. eInsights continued the discussion by expressing that, "Content is the lifeblood of ecommerce businesses." Content is something that, if utilized properly, can strengthen customer-brand relationships. Tools such as blogs or hotel websites can be used to communicate unique information to guests and then guests can use the tools to create their entire trip seamlessly. It is much better for hotels to keep their websites and navigation channels simple. Guests expects a quick experience and "a streamlined checkout with a simple, linear process and as few choices as possible." Guests are already overwhelmed with the hustle and bustle of their daily lives, so they do not want vacation planning to be complicated as well.
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    (Part 2 of 2) The final point that the articled discussed was about the importance of social media and how it can make for an even better guest stay. We are in a world where we can learn all about a guest's needs or preferences and can communicate with them before they ever step through the lobby doors. Being in the hospitality industry, we get to take this one step further and actually have the human element as part of the scenario as well. Online social interactions are "a valuable touchpoint between you and your customers, one that delivers a breadth of benefits for customer experience." When we utilize these properly, we can make an enhanced, enjoyable guest experience. Ecommerce and the hospitality industry work hand-in-hand to create a unique, memorable guest experience each and every stay.
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Shifting ahead of the curve when re-opening your F&B business with the right technology - 0 views

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    The article by Shiji Group (2020) focuses on how companies can utilize technology in responding to post-crisis operations, increasing their competitiveness in their respective industries. In itself, the Shiji group is a software solutions company that provides its services in the Food, hospitality, entertainment, and retail industry. The company was founded in 1998 and currently employs approximately 5,000 individuals in its over 80 subsidiaries. As of 2020, Shiji Group serves approximately 200,000 restaurants, 74,000 hotels, and 600,00 retail businesses (Shiji Group, 2020. To this effect, the Shiji Group (2020) provides that the utilization of point-of-sale software and technologies is the best suit technological alternative for foods and beverages companies in the post-crisis period. In this line, the article indicates that the best alternative in implementing such technology is ensuring that the company's systems can communicate effectively. In this line, Shiji Group (2020) notes that approximately 65% of all purchasing decisions are affected by the availability of point-of-sale features, modules, and functionalities. Shiji Group (2020) further provides one of the transitioning alternatives: the utilization of cloud-based technologies that provide secure, convenient, flexible, and open application programming interfaces (APIs). Some of the accrued benefits include better customer experiences due to software ease of use, multi-function applications and reports building, and capacity to alter the software and hardware accessibility. Having noted these advantages, Shiji Group (2020) provides an example of its software business partnership with Barstock Exchange. They focused on helping Food and beverage businesses extend their capacity through the upgrading of its technological base. This was achieved through the upgrading and integration of the point-of-sale software and their cloud-based software functionality, hence increasing their operational capacity and effi
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Capturing Travel Agent GDS Bookings in Challenging Times - 2 views

  • While the travel industry faces ongoing challenges from COVID-19, travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months.
  • To best capture the travel agent audience, use global distribution systems.
  • Even through this period of uncertainty, global distribution systems have consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these systems:
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  • They earn a commission
  • It’s more convenient.
  • It’s more efficient.
  • Optimizing your presence on the gds and boosting your visibility is essential to connecting with and winning bookings from the travel agent audience.
  • That includes rates on your website, metasearch, all gds, and online travel agencies. Rate parity is important to 89% of travel agents worldwide – if they see a better rate elsewhere, they’ll actively book away from your property.
  • Make sure your property is correctly geocoded or indexed.
  • Evaluate your photos.
  • Update any modified or additional hotel services and amenities
  • Revise cancellation, flexible rate, and rebooking policies for impacted travelers.
  • List your commission policy.
  • What is most important to travel agents booking hotels on global distribution systems?NORAMLATAMEMEAAPACProperty rating and photos59%57%53%58%Hotel Services57%54%52%51%Hotel Amenities65%45%45%46%Policy information53%36%43%30%Attractions/Points of Interest28%34%33%45%Other12%15%8%10%
  • GDS isn’t the only type of marketing that can help.
  • Ad spend via global distribution systems is only used when an impression is delivered to a travel agent actively searching for a property in your market.
  • Identify and target your top source markets
  • Select promotion dates that are 90 days in the future: 
  • Focus messaging on cleanliness and safety:
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    Module 3: This article focuses on the importance of GDS systems during the challenges of COVID-19. With an emphasis on travel agents using the GDS, hotels will be able to continue to thrive and survive. According to the article, " travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months." This article provides insights for hotels to best optimize using a GDS for travel agents to find them. The article states, "Rate parity is important to 89% of travel agents worldwide - if they see a better rate elsewhere, they'll actively book away from your property." I believe using a GDS will be the only way in the future to continue to travel and save money. Tripadvisor is my go to when it comes to finding out about a resort and which website has the best rate for the same room.
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Top 5 Cloud Computing Trends for 2020 - Learn What You Need To Know - 0 views

  • In 2020, the emerging cloud trend is that enterprises are becoming less worried about sticking with one cloud vendor, and are embracing a multi-cloud or hybrid-cloud offering where they can get the best out of each solution.
  • Visibility across a heterogeneous environment will be more important than ever, ensuring that organizations can achieve the same level of insight across the board, in various instances and platforms, without gaps.
  • According to Gartner, the worldwide revenue from public cloud will grow by 17% this year to $266.4 billion. A record-breaking 60% of organizations will be using an external cloud provider’s managed services offering by 2022, doubled from 30% in 2018 – growth is an undeniable cloud trend. The decentralized model of consumption has raised costs for organizations exponentially, and often without any control over the spiraling bottom line.
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  • While your cloud provider will be responsible for infrastructure needs such as storage, outsources will be taking care of compute and networking, specific needs such as data, visibility, AI and ML technology, or IoT.
  • As cloud costs get taken under control, businesses will have more revenue at their disposal to take advantage of these solutions that beat their specific industry challenges. In turn, providers will look to push out innovation that is easily accessible to a wide audience, has a low learning curve, low-code interface, and is more democratized overall, so that anyone can reap the rewards. Without the need for a team of data scientists, organizations will begin to see the benefits of Machine Learning, AI, and automation in a very tangible way to solve and enhance business strategy and an exciting cloud trend in 2020.
  •  
    This article showed us 5 cloud trends coming up over the horizon in 2020. They are multi and hybrid cloud environments will continue to grow; retaining compliance in an increasingly complex environment; organizations will make it a priority to control cloud costs; solution-focused partners; a continued shift to tech on demand.
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How Mobile Ordering is Reinventing the Drive-Through Experience - 1 views

  • 53% of fast food sales in the US went through the drive-through in 2015.
  • US$103 billion in 2010 to US$139 billion in 2015
  • rooted in speed and convenience
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  • speeding up transactions
  • proximity technology to begin order prepara
  • growing sales
  • can peruse the menu at their leisure
  • valuable customer data regarding ordering
  • mobile drive-through demonstrates how operators can build on new technology to better serve customer needs
  • tion
  • technological innovation.
  •  
    As technology develops, the fast- food industry has relied on drive-throughs for orders. Drive throughs throughout the United States have grown 33 billion in food sales from 2010-2015. Present-day technological advancements are faster than ever. There has been a shift in lanes ways these fast- food restaurants are relying solely on mobile technology for ordering. Consumers can order on their phones and pay for their meals prior to arriving at the restaurant. Restaurants are also offering curb-side delivery service, where they can notify the restaurant when they arrive, and wait in their cars. Restaurants have recognized the importance of shift to a virtual experience, such as data ordering frequency and patterns. This can benefit repeat customers, and sales. However, mobile ordering can possibly not have the ability to limit a surge in demand of orders. Overall, as technology advances, this can assist companies with serving their customers.
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Hotelogix announces contactless capability for guests, compliance with COVID-19 guideli... - 0 views

  • Hotelogix, a leading Enterprise-Grade Cloud Hotel PMS provider releases an API stack, enabling complete contactless check-in and check-out experience for hotels
  • various other guest-facing capabilities
  • works ‘on mobile’, without a mobile app
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  • contactless platform in compliance to COVID-19 guidelines, which eliminates the human touch in the entire course of the guest stay at the hotel.
  • collecting feedbacks, selling upgrades, in-room ordering,
  • o perform all check-in related activities from the ease of their own device without having to interact face to face with any hotel staff.
  • digitizing other areas of interaction between the guest and the hotel.”
  • seamless end to end integrated experience with contactless modules
  • pace of recovery
  • how fast hotels can implement technology to adapt to the new normal."
  •  
    The article talks about Hotelogix, a cloud-based hotel PMS, teaming up with Xperium's new technology that enables complete contactless check-in and check-outs. This new technology allows guests to perform all the normal check-in activities right on their cell phone, without the need to download a specific app. It digitizes the paperwork so the guests can electronically review the reservation and sign off on the registration card. They can also select their room right from their phone. This new technology complies with the COVID-19 guidelines and will be key in the industry's recovery. The new technology doesn't just end with the check-in process. It offers various capabilities such as collecting guest feedback and preferences, up-selling rooms, ordering room service, and can even take credit card payments. With the pandemic and the need for contactless services, this will help push cloud-based PMS to the forefront. The speed in which hotels adopt these new types of technologies will be crucial to their recovery in the new normal.
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5 Best POS Systems for Hotels | Book Guests With Ease - 0 views

  • It works with a variety of amenities such as restaurants, travel desks, spas, minibars and much more. It comes with unlimited built-in POS System terminals.
  • Hotelogix lets you settle payments through different modes. It accepts multiple currencies, processes credit cards or generates bills directly to the company.
  • Allowing management to gain greater control of all departments by merging operations together, like Housekeeping POS, Front Desk POS, etc.
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  • Making packages and inclusions will help up-sell services.
  • The main focus is to make lasting connections that enhance guest satisfaction, boast an efficiency of staff and operational workers and grow revenue opportunities with automated engagement.
  • Restrictions can be set up to restrict users to perform critical actions like night audit.
  • On-premise or installed deployment feature is not available in the POS System.
  • You can easily promote your hotel through various channels with a variety of inclusive packages and rates.
  • This avoids the need to print multiple receipts and cause inconvenience to the guest.
  • This POS system caters to scheduling activities, food and beverage and more.
  • It also expedites the traditional check-in and out experience which mostly causes dissatisfaction.
  • It protects the guest’s payment data and reduces the risks, costs, and compliance by tokenizing each transaction with point-to-point encryption (P2PE).
  • The customer service staff is not always able to solve your issue at once, but their team can submit a ticket and get any errors fixed within a reasonable timeframe.
  • Allow customers to pay their entire bill and room costs at checkoutVerify that the billing is accurate by putting all charges on one billCombine bar, restaurant, and room service charges for any roomMatch specific menus to any display device to any area in your hotel
  • You can connect and share data in real-time with this POS system.
  • Assign special permissions to managers or cashiers, giving them the ability to view sales numbers or simply manage inventory.
  • The interface also allows for seamless billing for any and all room service requests.
  • You can track products easily and see if they are near the minimum or maximum level.
  • If you own multiple businesses, you can use Bepoz to keep track of all of your businesses.
  • Bepoz does not provide installation or an on-premise option.
  • LS Retail provides a holistic solution to all your worries by giving you a transparent and enhanced view of your hotel’s entire business operations.
  • With LS intelligent analytics tools, businesses can track and study their customer’s past interactions and preferences to make their guest profiles more meaningful.
  • LS Central for hotels gives an option where it can be deployed solely in the cloud, on the hotel premises, or both at the same time – whichever way suits your business profile in the best way.
  • It gives a complete overview of your hotel’s current occupancy, its housekeeping, along with all the extensive analysis required by the management to make necessary decisions.
  • It is a single platform that minimizes costs because it reduces the number of vendors and other systems that are otherwise needed for resolving all hotel-related business issues.
  • There is nothing more important than booking guests. Using a hotel POS system can help this process become quick and easy.
  • The average consumer is more likely to go for a package deal, given that they are getting good value for their money.
  • If the client makes an online reservation, the information will be distributed in real-time.
  • You can print these reports and give a detailed review such as payment balancing totals, customers served, average customer and much more.
  • Rewards deals can often increase sales.
  • Our recommendation is to consider Hotelogix or Agilysys, as they are user-friendly and have effective loyalty and sales tools.
  • The features are very comprehensive and fit for both large and small hotels.
  •  
    This article looks at the 5 best POS systems for hotels including Hotelogix, Agilysys, Lightspeed Retail, Bepoz, and LS Retail. It breaks down what makes each system different and the pros/cons associated to each of them.
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The best guest-facing technology to install at your hotel - SiteMinder - 1 views

  • and ease of use when it comes to the technology within their room. For international travellers, this holds especially true.
  • five types of in-room technology your guests will love:
  • 1. High-speed wifi for your hotel guests
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  • Guests expect speeds to be on par with what they use at home.
  • It’s also important to make sure wifi is free. Charging a fee for internet is often a big factor in travellers choosing one hotel over another. 2. Hubs of technology to boost your room experience
  • 3. Netflix and YouTube for guest entertainment
  • . Smart technologies for guest comfort and luxury
  • Smart thermostats
  • smart lighting
  • changing the position of the bed, or opening and closing blinds.
  • Mobile door keys
  • Texting services for hotel concierge and services
  • By 2021 the number of people using messaging apps to communicate will reach 2.5 billion.
  • At no point do they have to leave their room or wait on hold during a call.
  • expect virtual reality (VR) to continue its rise with further progress. Guests will be eager to get a feel for potential destinations before they go, to further enhance their decision making.
  •  
    This article addresses a few essential guest facing technologies that hotels need to be competitive in the modern marketplace. Hotels must provide free hi-speed Wi-Fi and tech hubs/charging stations both in rooms and throughout the property. Guests are seeking more streaming options because this is how the view content at home. Guests feel "high-class" when staying in Smart Rooms and perceive more value, which can justify higher rack rates. Guests appreciate the ability to text a concierge or order services via text. These all speak to the increased level of comfort that people feel in using technology and the need to provide guests with the means to maintain their tech comfort while travelling.
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