The connected hotel - 0 views
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tech-savvy, mobile-first millennials expected to represent half of all travellers by 2025
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jnoll001 on 16 May 19More hospitality companies will find they will need to appeal to millennials.
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Marriot hotels has been using VR for a number of years – its Teleporter program was set up to take potential guests to all corners of the globe through a fully-immersive, 4D sensory experience.
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A digital, "living" wall greets guests and provides an interactive "virtual concierge" via the hotel's Discovery Portal – a digital alcove with hologram projections on the floor and a screen on the wall. Standing on the holograms activates content that helps guests explore the local area
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Hilton, Hyatt and Starwood have been experimenting with smartphones as room keys by offering guests the ability to check in and unlock their doors through mobile apps using Bluetooth wireless communication.
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Expanded smartphone applications include 'hyper-personalization' features such as choosing your favored room and even (using applications such as Google's NEST technology)
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TUI Smartbands not only replace the need for a room key, but allow guests to control the air conditioning and lighting in their room – something TUI says encourages sustainable tourism by better managing energy and resources – and make contactless payments for services such as drinks or entertainment.
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Stickers embedded with RFID sensors are being used in Aloft hotels in the USA and hidden under carpets near the bed. Triggered by movement and weight, they will sense when a guest wakes up in the middle of the night and put the bathroom light on. These same stickers can also be attached to room service trolleys and, when left outside a room, a sensor hidden near the door will alert housekeeping to come and clear it away.
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The connected hotel is here. Gearing towards millennials will be a fact of survival by 2025. Even though some of the technology listed has been used for some time, we can see here examples of the expansion of some of it. The most fascinating technology from this article is the RFID floor sensors placed under rugs. This is a new concept to be, but one that makes total sense and is used in two applications in the article.