Exploring the promise of e-tablet restaurant menus - IJCHM-01-2013-0039 - 0 views
-
-
drbucky on 29 Sep 17My main refute to this assertion is that some fine dining restaurants maintain very limited menus and their printed menus, sometimes very plain and direct, with no pictures or "sizzle" words, reflect the finer, more elegant style of the establishment. For that reason, some restaurants use no printed menu, at all.
-
-
Although there is evidence of the importance of restaurant menus and theirdevelopment from past research
-
This article compares the efficacy of printed menus to electronic (tablet) menus with no "ordering" capability. No additional published research appears to be available to compare the efficacy of emenus with ordering capabilities to traditional menu/ordering processing. This would make for interesting research, particularly across the different sectors of the industry.
-
-
It can be described as the map that encourages easy navigation between hunger andsatisfaction for customers
- ...10 more annotations...
-
-
Its principle duty is to direct thepatron’s attention to those items that the operator desires to sell and is reflective of thedecisions concerning what to serve, how it should be served, and the prices to becharged for menu items.
-
While the "principle duty is to direct the patron's attention to those items that the operator desires to sell...", the printed menu, when used, must also reflect the atmosphere the operator decides to convey. For many concepts, the tablet menu would certainly enhance that element but I am not sure that this technology would do anything other than distract from the intended atmosphere.
-
-
Technology has provided restaurateurs with limitless opportunities to improve theirmenus.
-
One very positive facet of e-tablet menus: the ability to make changes to prices and images much more quickly than would the printed menus. However, when (not if) "glitches" occur, an establishment might be left without menus to provide the guests or printed menus with outdated information. In the end, it may be necessary to maintain up to date physical menus to have for backup at all times.
-
-
Put differently, e-tablet menus should be able to deliver richerinformation contexts in the service encounter than traditional paper-based menus.
-
-
irst, nearly 50 percent of the sample were 50years or older. Although a relatively younger demographic may be examined later infuture research, the very fact such palpable differences prevailed with the so-calledlaggards of technology adoptions (older demographic) is significant in itself
-
-
-
Although I have significant concerns that this kind of technology could decrease the dynamic of the relationship between the live server and the guest, data in this study convinces me that there is a time and a place to use this technology to "enhance" the guest experience. I do not see this as a cost savings (rather, it may be more costly to use this technology) but as a revenue generator. The danger is in allowing serving staff members to get lazy and rely on the tablet rather than their own skills.
-
-
. However, at a fundamental level, menus play an important role inalleviating consumers’ perceived risk over the menu items they order in a restaurant.