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Virtual reality tourism ready for takeoff as travellers remain grounded | Virtual reali... - 2 views

  • Experts say pandemic could provide watershed moment for technology, potentially leading to more sustainable tourism
  • With globe-trotting banned in the pandemic, increasing numbers of people are turning to virtual reality to relieve pent-up demand for travel.
  • As historic sites are damaged through mass tourism, recreating them in VR could help conserve them.
  •  
    As an example of VR use for sustainable tourism, on October 16, the Boca Raton Museum of Art in Florida debuted the first of its kind, full-motion, 360-degree, interactive VR experience of the Machu Picchu and the Golden Empires of Peru exhibition. In order to preserve this historic site, less than one million visitors are allowed in each year. On-site use of VR tech for a synchronous guest experience is also being explored and has the potential to be disruptive to use of tour guides. Plus, VR technology provides such rich immersive travel experiences that traditional marketing tools like pictures or standard print ads cannot match.
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Disruptive Innovation: The Inevitable Change Every Market Must Face | MassChallenge - 0 views

  • According to Forbes, innovation could wipe out $8 trillion worth of U.S. public company equity
  • every company must have an effective strategy to either engage in or counteract disruptive innovation in its industry.
  • Clayton Christensen first coined the disruptive innovation theory in a Harvard Business School paper to refer to companies who meet market demands with a simpler, cheaper solution.
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  • This practice often results in game-changing products that are fundamentally different from any current choice on the market.
  • sustaining innovation seeks only to improve upon existing concepts or products
  • It happens slowly at first
  • Low-end market disruption occurs at the “low end” of existing value networks. Unlike new-market disruption, it does not launch a groundbreaking alternative.
  • Lower margins
  • Higher risks
  • Disrupts an existing market or creates a new on
  • Involves new technology and a new business model
  • New-market disruptors create products or solutions that are so much more affordable or convenient than existing options that entirely new segments of the population can begin using them.
  • New innovation is often ignored at the outset
  • It seems obvious only after the fac
  • Because of these potential costs, innovating in a disruptive fashion may be ill-suited for organizations that do not wish to commit these resources.
  • Software as a Service
  • Video Streaming
  • Smartphones
  • Personal Computers
  • Lightbulbs
  • Artificial Intelligence (AI)
  • Ride Sharing
  • It is important to note that you don't have to choose only one type of innovation at the other's expense.
  • Peer to Peer Accommodation
  • Lack of Leadership
  • Lack of Culture
  • . Sooner or later, your market is going to face a newcomer with a never-seen-before idea or business model. You must seek out ways of doing it first or else brace for the impact.
  • Listen To Your Customers
  • Focus On Your Business Model
  • Find an Innovation Partner
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    This article fully explains disruptive innovation, its almost as if the article listened to the lecture then wrote the paper. I could have highlighted the whole paper, it lists causes, characteristics and effects of disruptive innovations.
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Yum Brands Is Adding Disruptive Technologies Across Its Global Restaurant System. Here'... - 0 views

  • Those moves set the ball set in motion to integrate technology-centric solutions across its four brands across the world with an objective of elevating both the customer and team member experiences.
  • “What Covid has done is change our mindset. We don’t have to have everything perfect to launch something. For example, in Pizza Hut, U.S., we launched contactless curbside and carryout in two weeks. In the previous environment, it would have taken months, committees, testing protocols. Now we don’t have the luxury of time. We don’t have to wait until we have sharpened the blade to perfection. Our strategy is the same, but our pace is faster,” Felder said during a recent interview.
  • “Digital Innovation Lab,” led by Park, a partnership with the Plug and Play platfo
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  • rm for startups and plans for a physical innovation lab to open later this year
  • The digital lab is unique in that it translates restaurant operations–be it at KFC, Pizza Hut, Taco Bell or Habit Burger–into a cloud “facility.”
  • Park’s team takes all digital inputs from Yum’s restaurants, like closed-circuit television footage of cars in the drive-thru, point-of-sale data or drive-thru audio, and puts it into the cloud
  • Plug and Play, which claims to be the world’s largest global innovation platform for startups and corporations
  • Automation can free up employees’ time spent on manual back-of-house tasks so they can focus more on customer-facing tasks, ideally providing more speed and accuracy in the process.
  • Some of these ideas–like voice, artificial intelligence, computer vision, IoT–have popped up in the restaurant industry here and there. None, however, have proliferated at the global scale Yum Brands offers. This is where the true disruption could happen. Yum has over 50,000 restaurants in more than 150 countries and territories, and employs 1.5 employees and franchise associates. Few food and beverage companies have this kind of global footprint.
  • Restaurant companies are no longer dabbling in technology efficiencies, they’re relying on them for their very survival. In fact, because of the pandemic, digital sales are now expected to make up more than half of limited-service business by 2025–a 70% increase over pre-COVID estimates. 
  • “The big lesson for us is we’ve got to be where the customer is. We have several restaurants at the moment trying to take consumer ease to the next level,” Felder said. “I don’t think we’ve ever seen a more fertile time of innovation in the history of the restaurant industry. We’re about to hit a wave of transformative innovations.”
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    Yum Brands, which runs restaurants KFC, Pizza Hut, Taco Bell and Habit Burger, is integrating technology-centric solutions across its four brands around the world, which could result in an acceleration of disruptive technologies on a large scale. This Digital Innovation Lab then adds information from thousands of Yum Brand restaurants into a cloud facility. The information includes closed-circuit tv from a restaurant's drive-thru and point-of-sale or drive-thru audio. Hundreds of startups then get access to the data to compare their technologies in the lab. They're able to use that information to create more automated services like artificial intelligence, computer vision and the Internet of Things. Yum's idea is by improving automation back of house, employees can focus more time on customer-facing tasks, resulting in more speed and accuracy.
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How COVID-19 has sped up hospitality technology - Insights - 1 views

  • Not only can this advanced technology provide an attractive and safe service for customers, it can also collect and analyse essential data.
  • Machine-learning, big data and AI systems are already central to an industry shaped by online search engines and booking apps. New developments in these technologies have a huge potential to revolutionise the industry and to help hotels as they recover from the impact of the pandemic.
  • The biggest advantage of developments in machine learning is the ability of businesses to personalize experiences and provide constantly improving, streamlined services and marketing, based on customer data.
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  • There is endless potential in mobile integration not only to help customers, but also to help hospitality businesses to track data, manage revenue, offer new products or improve services. Plus, branded and mobile menu apps have been shown to be effective in increasing customer spending.
  • QR codes
    • wenjieyang
       
      Yes, the restaurant I'm interning at now no longer uses the traditional to-go menu and is using QR codes menus.
  • ApplePay or GooglePay.
    • wenjieyang
       
      Now we can use apple pay to pay in many shopping malls, restaurants, hotels, and supermarkets.
  • Because many of these contactless solutions are also easy, convenient, fast, and integrated with smart hotels and mobile apps, they’ve had the additional benefit of streamlining customer experiences.
  • We are entering a new era of where innovations in technology are bringing exciting new possibilities to hospitality.
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The robots behind the bar that want to pull your next pint - BBC News - 0 views

    • amoon008
       
      Cecilia was released on 02/24/2021 and uses artificial intelligence to make drinks for guests. Cecilia can be purchased for $45,000 or rented for $2,000/month
  • Proponents of bartending robots also note that they can help bars become more efficient - which, in turn, helps their bottom line.
  • t may venue owners take as a "given."
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  • owners take as a "give
    • amoon008
       
      Alan Adojaan, who unveiled the robot, says that robot bar staff can help address staffing problems, and also put a halt to other factors, such as overly generous pouring of measures, or giving free drinks to friends, issues he says that may venue owners take as a "given."
  • "We are aiming for places that have a huge turnover of clients, such as sports events, festivals or nightclubs," he says
  • One of its Yanu robots is currently making alcohol-free cocktails at the Estonian pavilion at the World Expo event in Dubai.
  • To help affected human bar staff do just this it launched an initiative in the US in 2019, whereby for each sale of one of its units it would give a barman or woman $1,000 (£747) towards helping them retrain.
  • "Robots will not replace traditional [human-staffed] bars," says Jan Hiersemenzel, the head of marketing for Swiss firm F&P Robotics, which makes a robot bar server called Barney Bar
  • The bar staff themselves, he adds, often have the unenviable task of dealing with "obnoxious drunk people"
  • Harry Gordon Johnson once said: "The greatest accomplishment of a bartender lies in his ability to exactly suit his customer."
  • The company says that each unit can be filled with 70 litres of different types of spirits, and that it can serve up to 120 cocktails per hour.
  • Enter Cecilia, a robotic bartender that mixes and serves cocktails, and uses artificial intelligence (AI) to talk to customers in much the same way that Alexa, on an Amazon Echo speaker, or Siri, on an iPhone can respond to you.
  • Customers can either buy a Cecilia for $45,000 (£34,000), or hire one for $2,000 a month.
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Why AI is the Future of the Food Industry | Nasdaq - 1 views

  • several developments that have recently become mainstream: phrases like ‘farm-to-fork’ and ‘buy local,’ organic sections in almost every supermarket, and alternative meats in fast food restaurants are all indicative of rising awareness that food is about more than taste.
  • These changes in food consciousness are important in that they are pushing the conversation towards sustainability.
  • we need to also start looking at the optimization of agriculture as a data management problem. It is precisely here that AI can make a big contribution.
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  • AI is a natural ally in this environment, as all forms of machine learning require robust data inputs to be truly effective.
  • Consumer environments play the largest role in lowering food waste, and AI can also help here in some surprising ways.
  • At the top of the list, inventory control systems could make huge improvements if they were enhanced by data tools that were as wide as possible in scope.
  • AI will also be utilized on the manufacturing side to develop products more targeted to consumer demand.
  • AI can provide better monitoring and analysis of how food gets from farms to people, offering predictive metrics for retailers and money-saving incentives for consumers.
  • AI will have a big role to play as people incorporate more of their personal health data into shopping lists that will factor in purchasing history with the global movements described above.
  • Recent developments in machine learning and data management are offering some very promising solutions toward optimizing our food system.
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    This article covers the how AI has played a big role in helping the food industry especially with food waste. This is through inventory control systems, monitoring and providing analysis on how the food gets to farms, predictive metrics, personal health data, and developments in machine learning.
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    This article captures the current and future issues we are having concerning farming, agriculture, supply and demand and so forth. AI can become a valuable asset in helping professionals in these fields work in a more efficient manner regarding to producing more from less. For instance, a drone can be a useful tool in helping farmers understand their crop's condition by taking preventive measures. Furthermore, AI can help forecast the weather and help understand environment related patterns such as floods and atmospheric conditions.
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How (And Why) To Move From A Tech-Enabled Services Business To A True SaaS Platform - 0 views

  • According to Gartner, SaaS, the biggest portion of the cloud market, is expected to grow to $113.1 billion in revenue by 2021.
  • companies are likely wary of undertaking the process of transitioning their organization from a tech-enabled service provider to a true SaaS platform out of concern over the challenges that may arise.
  • it’s unwarranted given the vast resources available to help in the process, including lessons learned from individuals who have experienced (and excelled at) these transitions.
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  • While our team was aware that the potential for things to go wrong existed, they focused on delivering value and service to clients and end users, which was the driving force that motivated the team during and following the process.
  • SaaS benefits users across the board, including compliance, security, scalability, redundancy and cost efficiencies.
  • SaaS solutions offer tremendous savings, from both a cost and human labor perspective.
  • Companies can enjoy flexible pricing models and choose to pay as they go, use a subscription-based model or handpick the features they desire.
  • SaaS subscribers benefit from a more secure, constantly monitored environment and from on-demand rapid development and break-fix protocols.
  • added level of security SaaS models provide around an organization’s proprietary data as well as rapid development and innovation.
  • SaaS solutions create significant efficiencies by enabling self-service and personalization that is driven by the user.
  • Be resolute in the value proposition your customers and end users will experience after transitioning.
  • you must be regimented in communicating the value of making the transition while creating transparency to ensure that clients are informed, heard and happy.
  • • Make customers aware of potential risks. 
  • Be transparent about any drawbacks or material risks customers will experience by sticking with dated infrastructures and approaches.
  • • Don’t be bashful about a sense of urgency.
  • The fear of transition and change was far outweighed by the security and service risks that had previously been invisible to our client base.
  • In today’s complex world, providers must prioritize the needs of their customers as well as mitigate their risks.
  • SaaS solutions are the way of the future, maximizing a client’s benefits as well as their risk mitigation.
  •  
    Why you should move from a Tech-Enabled Service to a SaaS Platform and some things to keep in mind if you do decided to make the transition.
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Benefits of proximity marketing systems for the hospitality - 0 views

  • Proximity marketing is a form of electronic marketing where customers are targeted by marketers based on their proximity to a certain location. Generally, these communications are personalised and aimed at motivating the customer to make a purchase in the immediate future.
  • There are several ways a proximity marketing system can be implemented. Options include:QR CodesGeofencing (RFID or GPS)BeaconsWi-Fi
  • Geofencing is a tool that facilitates proximity marketing by tracking a guest’s movement using an app that has been granted access to analyze their device’s GPS signal.
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  • Beacon systems (like the Alertiee Plus) work by using Bluetooth to open a line of communication between a guest’s device and a specific location’s beacon when the two come close enough together to establish a connection.
  • In addition, beacons allow for much more flexibility, reliability, and detail in locations where GSP or cell signals are weak (e.g., malls, department stores, and hotels). If a guest enters the beacon’s Bluetooth radius the system will be able to communicate, regardless of any other factors. Beacons typically use Bluetooth Low Energy (BLE), which uses significantly less bandwidth and battery power than GPS-based geofencing systems.
  • Proximity marketing systems are incredible tools for streamlining and automating operations in the hospitality industry.
  • the most promising benefits of proximity marketing and geofencing technologies in the hospitality industry is in boosting sales revenue.
  • Alertiee will help you realise missing sales opportunities, stores’ performance based on conversion rate, and stores’ sales hotspots areas.
  • Alertiee will help you to provide a harmonious customer experience across your omnichannel business. Our technology enables customer experience, marketing and retail teams to close the gap between customers’ digital experience and their physical experience.
  • hospitality industry can use and benefit from these tools with a focus on streamlining operations, increasing sales revenue, and improving customer experience.
  • roximity marketing systems are innovative ways of accomplishing this.
  • Reviews
  • proximity marketing systems offer an ROI that is 16% greater than PPC SEM. In part due to its cost-effectiveness, proximity marketing has begun to see widespread adoption by companies like McDonald’s, Walmart, and Macy’s.
  • The process looks like this: Guest installs an app with geofencing capabilities and grants both GPS and notification permissions. App tracks guest’s location and sends updates to proximity marketing system using cellular data. App alerts proximity marketing system that guest has entered an area defined by owners as ‘the business’. Guest receives marketing materials in the form of push notifications via the app.
  • Proximity marketing is a form of communication strategy.
  • beacon systems don’t need to (and, in fact, can’t) track a guest’s location when they aren’t near the beacon itsel
  • geofencing technologies typically need to continually update their records of the guest’s location so that the system is aware when they enter the designated area.
  • How can proximity marketing and geofencing technology benefit hospitality businesses?
  • Check-ins
  • Key delivery
  • Menus 
  • hile both geofencing and beacon systems offer several benefits to businesses in the hospitality industry, beacons are by far the more intuitive and less invasive of the two.
  • Increasing sales revenue
  • Targeted marketing
  • Personalised marketing
  • Improving guest experience
  • Room service
  • Wait times
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    Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.
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    This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.
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Location-Based Ads: Convenience Versus Privacy - 0 views

  • Privacy concerns may leave consumers feeling inclined to disable location tracking on their smartphones. However, the number of users who actually enable or disable their location tracking varies based on what source you consult – and perhaps the type of device.In 2022, Android Authority found that most people still leave their location tracking enabled. In its poll of more than 1,400 people, 66.8 percent of Android users said they keep their location-tracking enabled. In contrast, in 2021, Flurry Analytics found that only 4 percent of iOS users in the U.S. opted in to app tracking. There’s an important distinction here: iOS 14.5 and later versions give users the choice to opt in to location-tracking rather than opting users in by default. Users can manage their Android device’s location settings and grant or deny location-tracking permissions. 
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    What I found interesting was the type of device and number of users that actually enable or disable their devices. Android users tend to leave their location-tracking enabled. 4 percent of iOs users in the U.S. opted in to app tracking. In addition privacy still is a concern when it comes location-based marketing.
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Mobile Technology Transformation is Innovating Mobile Access Solutions | By Markus Boberg - 0 views

  • hesitation came from a belief that mobile services would prevent guests from having truly personalized experiences as well as reducing opportunities for valuable interactions between guests and staff
    • rrodr658
       
      reason why some hotels were not very open to introducing digital services
  • challenged with re-imagining the guest experience and implementing in procedures turned to mobile technology solutions, which reduced touchpoints and gave guests the ability to access property services while maintaining social distancing measures
    • rrodr658
       
      the pandemic is what gave the push for hoteliers to begin using technology and create creative experiences.
  • hoteliers have found that mobile technology has enabled guests to have more control over their hotel experience.
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  • as much as 67 percent of guests in fact now hold a preference for digital key check-in and room access over more traditional methods such as plastic keycards.
    • rrodr658
       
      statistical fact of how many people prefer to use their digital key over the traditional check in at the FD.
  • collecting and storing guest data and preferences, which can then be used by integrated loyalty services to better target guests with rewards and promotions.
  • incentivize downloads and encourage loyalty by allowing hoteliers to better target users with promotions and special offers.
  • ntegrating mobile access solutions with food ordering and contactless payment service vendors has helped hoteliers create convenient, engaging mobile app solutions that also boost their property's bottom-line
  • control in-room amenities.
  • This can include guests being able to use personal devices to effortlessly manage guestroom thermostats, lights, drapes, televisions and more.
  • Digital key service providers have evolved to easily integrate with other hotel services and provide guests with greater convenience and personalization throughout their stay.
  • This is rapidly proving to be a successful method to swift services and meet new demands, as many consumers are increasingly using digital wallet services in their everyday lives: in 2019, nearly 1.5 billion travelers downloaded mobile boarding passes that were stored in their digital wallets, and mobile wallet payments increased by 29 percent in 2020.
    • rrodr658
       
      statistical facts about how many people switched to mobile services for traveling and paymemts
  • preventing guests from being locked out of guestrooms due to low battery status on their device, mobile wallet-based digital keys also serve to further provide a more seamless and hassle-free travel experience from start to finish.
  • offers guests increased security and reduces the risk of a lost or stolen room key
  • it meets short-term challenges because it reduces risk
  • it has incredible potential and long-term benefits for the future
  • mobile access solutions will continue to adapt and provide properties with digital convenience, reduced costs, sustainability and efficiency over the next decade and beyond.
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    This article was very informative about the effect of mobile tech within the hospitality indsutry. It definitely broke down how hoteliers were not very open to using this wireless technology but how the pandemic gave that push to hoteliers and now they are noticing how much travelers enjoy it. Hence, they are innovating the mobile access and enhancing their guests experiences with mobile access solutions such as food ordering, contactless payments, encouraging loyalty with mobile app download and to gain promotions, control in-room amenities, and more. This article also touched upon the increased security and reduction of lost or stolen room key, as it eliminated the need of a phsyical key. Essentially, mobile technology benefits the industry in the long-term.
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The Rise of Service Robots in the Hospitality Industry: Some Actionable Insights | Bost... - 1 views

  • The current wave of service technologies is service robots, “system-based autonomous and adaptable interfaces that interact, communicate and deliver service to an organization’s customers”
  • Service robots can be equipped with different levels of artificial intelligence: mechanical, analytical, intuitive, and empathetic
  • Intuitive intelligence relates to the capability to process holistic and contextual thinking and thus provide personalized services. Empathetic intelligence refers to the ability to recognize and appropriately respond to people’s emotions. This “highest” level of intelligence enables service robots to deliver socially and emotionally interactive services, which is the ultimate goal of service robotics
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  • Service robots with these two levels of intelligence can basically handle functional tasks such as delivering food and answering a customer’s question. They free human staff from the high volume of trivial customer requests rather than taking higher-value roles. 
  • Adoption of service robots could signal low interpersonal contacts, reduce perceived risk of virus transmission
  • Mechanical intelligence relates to standardized and transactional tasks, which require a minimal level of learning
  • Analytical intelligence is based on systematic and rule-based learning from big data and enables logical thinking in decision-making.
  • consumers’ acceptance of service robots is determined not only by its functionality (e.g., perceived usefulness and ease of use), but also by social-emotional and relational elements that robots can provide
  • Service robots are becoming more and more popular in the hospitality industry. The need to provide contactless services to consumers (e.g., robotic food ordering and delivery) further accelerates the adoption of robots.
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    Throughout this article, service robots are discussed, which communicate, interact, and provide services to clients of an organization. It is possible that service robots can reduce the chance of infectious diseases spread via interpersonal interactions, which could increase the likelihood of visits. There are different types of artificial intelligence that can be incorporated into service robots: mechanical, empathetic, analytical, and intuitive. Standardized and transactional tasks can be handled by mechanical robots, while analytical robots can handle logical thinking in the decision making process. During the implementation of service robots, companies should consider the crucial factors that influence the adoption/acceptance of the new technology by consumers. Robots can also provide social-emotional and relational factors that can be perceived as human by users.
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    As Covid-19 hit, it came with the implementation of more robotics and AI systems in the hospitality industry. The systems allowed for less human interaction which aided in avoiding being infected. This resulted in customers wanting more of these systems in place as they now prefer the robotics to human staff when it comes to their safety concerns. The robotics have different roles based on their configuration levels.
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    The use of service robots in the hospitality industry is on the rise. They are equipped with different levels of artificial intelligence in order to handle functional tasks as well as provide more personalized services.
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Cybersecurity revenues in tourism to exceed $2B - hotelbusiness.com - 0 views

  • cybersecurity will generate revenues of $2.1 billion in 2025 in the travel and tourism industry, up from $1.4 billion in 2021, forecasts GlobalData, a leading data and analytics company.
  • highlights the growing demand for cybersecurity products and services by travel and tourism companies in order to protect their customers’ personal data.
  • Travelers now expect a seamless experience while traveling, resulting in companies using technologies such as Internet of Things (IoT) and cloud. However, this has made the sector vulnerable to cybercriminals as these technologies collect more personal and sensitive but valuable data.”
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  • not only are customers put at risk, but so is an entire company’s reputation.
  • A string of high-profile attacks in the industry has led to the scrutinization of cybersecurity strategies, with regulators now clamping down and fining companies that fail to protect their customers’ data.
  • Therefore, the risk of cyber-ignorance is escalating, and tourism companies need to start taking cybersecurity seriously.
  • “Effective cybersecurity strategies must involve contingency planning, as merely investigating an attack in its aftermath
  • “Hiring a CISO is a good start but if travel and tourism companies want to prove that they are committed to cybersecurity,
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    This article is about the demand for cybersecurity products and services. Using more technology has made our industry more vulnerable and a lack of protected data can leave a company's reputation at risk. It mentioned how cyber-ignorance can be more costly in the long run. Hotels need a contingency plan to be proactive and not reactive.
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How AI is changing Hospitality Industry, Hospitality News, ET HospitalityWorld - 0 views

  • In 2020 despite the adversities of coronavirus and following lockdowns, the global hospitality market reached USD 3489.77 billion and was set to reach USD 4132.5 billion in 2021 at a CAGR of 18.5 percent. India emerged as the third largest in terms of investment in travel & tourism, injecting USD 45.7 billion in 2018 alone.
  • 1. Operational Efficiency
  • 2. Customer Experience
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  • 3. Revenue Improvement
  • 4. Sustainable Growth
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    This article discusses how AI paved the way for some new hospitality innovations in India, one of the world's leading economies in hospitality services. It talked about how although the coronavirus was set to be a huge setback for the industry, India's ability to innovate helped it stay on track with profits similar to what it had seen in previous years. It went on to talk about 4 significant changes that really influenced profits and sustainability and concluded by summarizing the huge potential of AI to positively impact the industry.
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    I really enjoy reading about how the rest of the world is also adapting to AI/AR. I wonder if this will make people feel more comfortable traveling to other places around the world that they never thought they would travel. Im wondering if that AI/AR experience will change peoples minds.
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Augmented Hospitality: How AI, AR, and VR Are Shaping the Hospitality Industry - 1 views

  • • The thriving $570 Billion hospitality industry is augmenting itself by integrating AR in hotel industry with the $31 Billion Augmented Reality industry.
  • • The $30 Billion VR industry is projected to value over $110 Billion by 2025 and hospitality will undeniably be a major shareholder.
  • • Over 70% of travel agencies along with over 60% of hotels have adopted AI in its entire magnificence.
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  • interactive hotel rooms with maps pinpointing local attractions and places of interest.
    • akopp008
       
      Examples of realities of AI and AR working know a days in real life inside the industry.
  • Best Western hotel group collaborated with Disney
  • 1. Tourist Info
  • AI-powered facial recognition tech to perform seamless check-ins.
  • children to see them enjoy the room with Disney characters as their roommates.
  • smart hospitality” is expected to rise above 25% by 2021.
    • akopp008
       
      technology int he industry will increase tremendously the next few years
  • Tours
  • AI to deliver in-person customer service
    • akopp008
       
      AI can reach to give a contact less check in and recognition
  • customer simply has to smile at a kiosk to get their check-in
  • keys would be sent to their smartphones via Bluetooth
  • • As a response to COVID, the sector is looking to automate some sections of their business.
  • 2. Gamification
  • Automation helps the business achieve operational efficiency as well as protects them from disruptions.
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    This article gives a great explanation of how these technologies are changing the industry. AR giving the guests a 'try it before you buy it' experience where guests can virtually visit a hotel room, and walk around 360. With the projections of how the demographics will travel and their demands, millions are now being spent on adding these technologies from the booking process though the entire guest cycle. Major hotel brands have begun implementing AI,AR and VR into their product offerings which shows there will be no slowing down anytime soon.
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    AI, AR and VR have increased their technology and their purposes inside the hotel industry over time. However because of covid and the necessities it got more trendy and became more useful. Know a days all of these technologies are used in many ways from helping the operations, to providing clients with a seamless and contact-less experience, with creating experiences for kids, showing details of the amenities in a hotel, tours to make reservations and unique opportunities to grow. These technologies will change tremendously in the upcoming years and will change completely the way the hospitality industry operates and how clients interact with it.
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    This article foresees the benefits of Ai, AR, and VR technology within the hospitality industry. It also provides statistical analysis of revenue and customer expectation. Additionally, it gives a prediction of innovations to come.
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Benefits of Hotel PMS and POS Integration | Hotelogix - 0 views

  • The modern hotel runs on software. You use software to schedule your employees, track housekeeping supply usage and inventory, and check guests into and out of the property.
  • Your hotel PMS and POS integration can offer major benefits.
  • Basically, your PMS handles every single task related to your property outside of selling rooms.
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  • POS stands for point of sale and this system is responsible for managing all the sales on your property, such as restaurant sales, spa sales, and all the rest.
  • By integrating your hotel POS with the PMS, you make it easier to upsell all these things to your guests as add-ons.
  • By integrating your hotel POS with the PMS, you can take advantage of important features like transfer-to-room and city ledger to make it easier to bill guests during checkout.
  • By integrating a POS module into your hotel PMS, you have access to in-depth financial reports that provide you with the information necessary to make selling packages easier.
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    Technology and software goes hand in hand, every device in every aspect for business operations depend on them. Integrating the PMS and the POS systems would allow the property's systems to interface and communicate easier. It would help users to up sell the amenities offered at the hotel, increasing the revenue for the property and making it as convenient as possible for the guest to do everything in one place/transaction.
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Burger King Tests Touchless Restaurant Design in Miami | Miami New Times - 0 views

  • The coronavirus pandemic has compelled restaurants to change everything from interior design to menu options in order to keep up with safety requirements and consumer demand.
  • prepares the fast-food chain for our "New Normal." With more people demanding outdoor dining and contactless transactions,
  • we have plans to pilot one of these restaurants in Miami in 2021
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  • such as online ordering and curbside pickup
  • digital menu boards
  • drive-in area where guests can park under solar-powered canopies and order via the BK app by scanning a QR code. Food will be delivered directly to the car.
  • offer curbside delivery for orders placed in advance through the app.
  • coded pick-up lockers will be available for customers who prefer to pick up pre-ordered food.
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    This article details the technological innovation that Burger King began in order to adapt to the changing food service climate during the covid 19 pandemic. The article also talks about how Burger King is utilizing unattended POS systems as well as contactless QR code systems to add to the ordering experience and make guests feel safe at their operation. The article details that at the time, these technological innovations were somewhat of an experimental trial, however now it is much more of the norm.
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Future of distribution: How changes in consumer behaviour will impact hotels - 0 views

  • While demand makes its way back to pre-pandemic levels, the way consumers spend has changed forever. It is critical for hoteliers to rethink their hotel distribution channels and products.
  • Greater digital adoption is critical for the hospitality industry 40 million new internet users came online in 2021. This brings the internet penetration in Southeast Asia (SEA) to 75%. As a reference, Europe was sitting at 82.5% in 2019.
  • Changes to operations for food and beverage outlets as a result of constant closures and re-openings, as well as seating restrictions caused by the pandemic, have forced more profound and long-term changes to the dining-out experience. The more agile operators have adapted by embracing basic take away options or by creating restaurant alike experiences at home. Some took it further by moving to a full cloud kitchen concept.
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  • According to an Accor internal survey, while most employees do not want to go back to the office five days a week, 70% do not want to work from home either.
  • He bets his hotels, mainly located in major cities, will be busy from 9am to 9pm with local demand. His hotels will compete with venues like Starbucks that has catered for that particular demand for the last ten years.
  • Marriott made a move towards that direction when it announced last November the signing of an agreement with Amadeus to modernize its reservation and commerce infrastructure.
  • With hotel stays being increasingly marketed as experiences, hotels that enable guests to purchase complementary products like spa and golf when booking a stay will gain a competitive advantage.
  • A sound distribution strategy can no longer be limited to selling rooms through a branded website, online travel agents or the GDS. It is time to get creative, look around and commit proper resources to transform and modernize practices.
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    As the world comes back from the pandemic, hotels are looking for other experiences to entice guests to stay with them, and providing it through new avenues of technology. Hotel flags are working with groups such as Amadeus for a new experience with their reservation system while exploring other avenues for a competitive advantage.
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Data Security in the Hospitality Industry: Post-COVID Era | LoginRadius Blog - 0 views

  • The frequency of cyberattacks against business databases can be attributed to the fact that the hospitality industry largely depends on credit cards as a medium of payment. This may increase the chances of a hacker receiving access to sensitive information. Investing in proper data security in hospitality can work to protect not only the consumer but also the business from losing large sums of profit.
  • databases in the hospitality industry also happen to be the most vulnerable to data breaches.
  • The aforementioned reliance on payment cards can greatly increase the chances of information leaking. However, other virtual methods of payment like online payment and more can create the potential for cyber attacks.
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  • The data collected and the people who can access it differ from country to country.
  • Staff training is restricted to the service aspect of the business. However, training employees to carry out processes in maintaining data security in hospitality like data collection and storage in the right manner is overlooked.
  • This process can involve the addition of two-factor authentication that will protect the data from being accessible to non-employees. This encryption can prevent identity theft.
  • : Employees will require thorough vetting regarding the importance of proper data storage. This training can also work towards reducing the chances of insider attacks as only a few employees will have access to the databases.
  • This includes the addition of firewalls, traffic filters, and network monitors to guard against malware present online.
  • , investing in proper data security in hospitality can work to protect not only the consumer but also the business from losing large sums of profit.
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    Personal information collected can range from generic data like names and phone numbers to sensitive data like bank accounts. Databases in the hospitality industry are the most vulnerable to data breaches. Reliance on payment cards or virtual payments can increase the chances of information leaking or potential for cyber attacks. Staff training in maintaining data security is overlooked. two-factor authentication, Employees training to reduce insider attacks, and cyber security measures such as adding of firewalls, traffic filters, and network monitors to guard against malware present online can ensure data security for consumers and the business.
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Suspected Ransomware Attack on InterContinental Hotels Affected Over 4,000 Guests | Spi... - 0 views

  • Ransomware generally entails infiltration and compromise, exfiltration of data, and the encryption of data/systems/networks. Hospitality was the eighth most targeted sector by ransomware groups between March 2021 and April 2022.
  • 4,053 ICH users and 15 of its 325,000 employees were compromised in the attack whose perpetrator remains unknown.
  • The company was unable to accept online bookings
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  • determine whether the latest cyberattack is more significant than the 2016 breach of the ICH systems. Initially thought to have been a minor breach that affected 12
  • Between September 29 to December 29, 2016, 1,175 properties were infected by malware designed to steal credit card data
  • Marriott International has been breached thrice, resulting in the compromise of the personally identifiable information of up to 338 million guests
  • Marriott was also fined £18.4 million ($23.8 million) by the U.K’s data regulator Information Commissioner’s Office for failing to protect the data of the 338 million guests
  • This is yet another reminder of the damaging impacts of cybercrime. Not only is IHG potentially getting held to ransom for its data access, but it is also losing out on customer bookings
  • Organizations should use this as a warning to never gamble with their cyber defenses. After all, the cost of preparing and preventing an attack is far less than the cost of recovering from one
  • Data breaches, on average, cost organizations $4.25 million in 2022, according to IBM’s 2022 Cost of Data Breach report.
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    This article discusses a recent cyber-attack on ICH that is believed to have been a ransomware attack. It's stated that hospitality is the 8th most targeted sector for ransomware as of recently. The recent attack on ICH 4,053 users and 15 employees were compromised, which is actually far less than their last attack in 2016 that effected 1,175 properties. Hotels must take as much precaution as possible against cyber attacks because not only does it decrease their bookings, but they can also be charged millions in fines for information breaches.
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Hospitality security adjusts to COVID-19 constraints | 2021-02-08 | Security Magazine - 0 views

  • While COVID-19 has slowed the hospitality industry, security plays a more pivotal role than ever and the ongoing pandemic is challenging security professionals to adjust and adapt to new rules and procedures.
  • “The things people do in hotel rooms are things they would never do at home: prostitution, drug abuse. Suicide is huge, people kill themselves in hotel rooms because they don’t want to do it at home,”
  • The hotel industry came to a halt in the early months of the COVID-19 pandemic and things are only slowly starting to pick back up. Yet the burden on security is no less than it was before, and in many ways, the job has gotten harder.
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  • Occupancy levels dropped 90% for several months and have only recently returned to a consistent 40%, with many hotels still closed,
  • “Despite the low occupancy levels, we continue to have a significant number of incidents resulting in a much higher incident-to-occupied-room ratio than we have historically seen. We have seen a dramatic increase in heart attacks and suicides over the past few months, and continue to have increased numbers of fraud and guest-on-guest type incidents.”
  • Even as the need for security persists, many hospitality chains have pared back their security budgets.
  • Eventually COVID-19 will recede, but new risk categories will likely continue to unfold in hospitality. Security professionals can help to steer a course by reminding upper management that risk is more than just a monetary calculation.
  • Under these emerging policies, security is striving to put more active eyes on guest rooms — right at a time when COVID-related staff reductions are making it harder for security even to sustain normal operations.
  • Even if there’s only one person working the front desk, “they still need to be making the rounds,” Perman says. “They need to be knocking on doors and making contact, making conversation. You need them to keep up that level of human intervention.”
  • “A passive infrared detector can also be used to detect temperature in human beings, so a video camera that is infrared capable can detect fever in a human, and that is being done in a lot of places,”
  • Through COVID-19, though, technology can be a double-edged sword. For example, some hotels have turned to mobile-phone-based check-in to provide a touchless experience. “From a security perspective there are unintended consequences there,” Danson says. “Now you never have to go to the front desk, you never have to encounter a person.”
  • In some cases, entire corporate departments are being eliminated, so there is no centralized security department. There is no one providing corporate guidance, no one providing policies and procedures.”
  • With the onset of COVID-19, things have gotten even more challenging, as hotel security is increasingly tasked to do more with less. 
  • Even in this strained environment, other common risks persist in the hospitality world. Prostitution is a perennially complex issue for hotel security, for example, while human trafficking is an increasing area of concern.
  • When allocating resources in support of operational safety and security, “the chief of security needs to be informing corporate leadership of the potential risks, so that it becomes a risk-based decision and not just a budget decision,” Slotnick says. “Security has to make the case for risk, whether it’s a risk to brand reputation or other forms of risk.”
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    This article goes into great detail about how Covid-19 is affecting hotel security. With budget cuts, security personnel are being limited, but the need for security is more important than ever. The article talks about how suicides in hotels are higher than ever as well, making it all the more important to have a solid security presence.
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    In this article, it discusses the decline of the hotel industry following the COVID-19 pandemic, and how things have only slowly begun picking up again. However, the security burden is as great as it has ever been, and in many ways, it is even harder. Despite hotels closing their doors amid the pandemic, occupancy levels have only recently recovered to a consistently high 40%, with many still closed for months.
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