Goodbye Paper Menus? Restaurants Test The Water For Tablets : The Salt : NPR - 0 views
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"There's a clear advantage to digital menus," says Lucas Paya, wine director for José Andrés
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Each dish at the café has a photo and description, and suggested beverage pairings. "That way, if you're with a date and you don't know much about alcohol, you can still act like you know what you're doing," says owner Steve Martorano.
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Despite the bounty of content these new digital menus offer, there are some advantages to the paper version
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While paper menus, which have been around for centuries, still dominate the restaurant world, a growing number of restaurants are singing the praises of tablets to better serve their customers.
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"First, there's the amount of content you can display, which is impossible on paper. And there's the real-time capability. I can update the list at a moment's notice online from anywhere in the world."
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Now that menus are going digital, plenty of apps and software are vying for restaurateurs' attention. There are MenuPad and eMenu for menus, and Uncorkd and Wine List for wine.
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Empowering the diner turns out to be one of the greatest benefits, from the restaurant's perspective.
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the menus also seem to encourage people to spend more: Since they debuted, Martorano says he has seen a 23 percent increase in sales.
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New apps are being developed for digital menus. Pros and cons and tablet menus and traditional menus. Many restaurants around the world are already implementing this type of technology.
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The apps are searching within several options. Apps are various while somebody is searching. I like the example to show on menus that wine would offer grape variety and climate zone. There are more offerings on iPad about food suggestions. While clients are taking an option inside, everyone should take an insight. They are going on SmartCeller for e-digit selling. Even some of the groups are keeping software digital menu inside. How many more options are keeping to get papers and get owners. Data source are concerning more about processing like reservations online due to everyday data source. If there are more current contents. I would like to be offered more about networks and payments solving via cards no matter member cards or savings cards.
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This article helps us to understand the benefits of eMenus. The main point is that eMenus do not replace waiters or waitresses but help them. For example, it lets people see the actual pictures of the dishes so they are more willing to order something new and maybe even something more expensive than usual.