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How (And Why) To Move From A Tech-Enabled Services Business To A True SaaS Platform - 0 views

www.forbes.com/...siness-to-a-true-saas-platform technology software Tech
shared by mmoutsatsos on 18 Jan 22 - No Cached
  • According to Gartner, SaaS, the biggest portion of the cloud market, is expected to grow to $113.1 billion in revenue by 2021.
  • companies are likely wary of undertaking the process of transitioning their organization from a tech-enabled service provider to a true SaaS platform out of concern over the challenges that may arise.
  • it’s unwarranted given the vast resources available to help in the process, including lessons learned from individuals who have experienced (and excelled at) these transitions.
  • ...15 more annotations...
  • While our team was aware that the potential for things to go wrong existed, they focused on delivering value and service to clients and end users, which was the driving force that motivated the team during and following the process.
  • SaaS benefits users across the board, including compliance, security, scalability, redundancy and cost efficiencies.
  • SaaS solutions offer tremendous savings, from both a cost and human labor perspective.
  • Companies can enjoy flexible pricing models and choose to pay as they go, use a subscription-based model or handpick the features they desire.
  • SaaS subscribers benefit from a more secure, constantly monitored environment and from on-demand rapid development and break-fix protocols.
  • added level of security SaaS models provide around an organization’s proprietary data as well as rapid development and innovation.
  • SaaS solutions create significant efficiencies by enabling self-service and personalization that is driven by the user.
  • Be resolute in the value proposition your customers and end users will experience after transitioning.
  • you must be regimented in communicating the value of making the transition while creating transparency to ensure that clients are informed, heard and happy.
  • • Make customers aware of potential risks. 
  • Be transparent about any drawbacks or material risks customers will experience by sticking with dated infrastructures and approaches.
  • • Don’t be bashful about a sense of urgency.
  • The fear of transition and change was far outweighed by the security and service risks that had previously been invisible to our client base.
  • In today’s complex world, providers must prioritize the needs of their customers as well as mitigate their risks.
  • SaaS solutions are the way of the future, maximizing a client’s benefits as well as their risk mitigation.
  • mmoutsatsos on 18 Jan 22
     
    Why you should move from a Tech-Enabled Service to a SaaS Platform and some things to keep in mind if you do decided to make the transition.
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Data Privacy and Security in the Travel Industry - Security Boulevard - 0 views

securityboulevard.com/...ecurity-in-the-travel-industry data privacy security travel industry hospitality
shared by anonymous on 04 Dec 21 - No Cached
  • As COVID-19 mauls the travel sector and hotels, airlines and cruise lines shutter their doors or park their planes and ships, this interlude may present them an opportunity to address how they handle passenger information. Each of these sectors of the travel industry collects personally identifiable information and each has suffered considerable breaches or lapses in how data is handled.
  • Like British Airways, the hotelier Marriott Corp. was socked with a £99 million fine by the ICO for its 2018 exposure of 383 million customers booking information.There is no doubt that the hotel industry is awash with personal data on their guests and are ripe for targeting by cybercriminals.
  • Every infosec professional will tell you, don’t collect what you can’t protect. These examples from within the travel industry serve to drive home that point. In the case of the Gekko Group and Spice Jet, their attempts to protect their data revealed configuration errors or a lack of understanding. With respect to Marriott, British Airways and Carnival, they were subjected to an attack that managed to maneuver through their defenses. What is inexplicable is the time delay between discovery and disclosure
  • anonymous on 04 Dec 21
     
    The article breaks down Data Privacy in the Travel Industry. It explains how the pause due to the pandemic is a good time to address security concerns. The article covers examples in the cruise sector, the airline sector and the hotel sector. It also warns companies that it shouldn't collect what it cant protect.
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What is Marketing Technology (MarTech)? Definition, Challenges & More | Marketing Evolu... - 0 views

www.marketingevolution.com/...marketing-technology-martech
shared by kellym64 on 20 Jul 23 - No Cached
  • In a recent survey, more than 50 percent of US respondents admit to checking their email more than 10 times per day. Email is an effective way for brands to reach to customers.
    • kellym64
      kellym64 on 20 Jul 23
       
      As emails are known as being dated ways to market, it is still relatively cheap and reliable.
  • With 88 percent of consumers researching products online before purchasing, investing in a quality website is a necessity. Your website is the backbone to the rest of your digital strategy, since marketing and advertising customers will drive consumers there.
    • kellym64
      kellym64 on 20 Jul 23
       
      To ensure the consumer is happy and buys the products, updating the system with happy customers and even angry ones with responses back from the company trying to fix the problem lets the customer know that they can trust this company thus buying their product.
  • Shrinking Marketing Budgets
  • ...5 more annotations...
  • Focus on Retention
  • Importance of Understanding Marketing Spend
  • More Innovation
  • Implementing, maintaining, and optimizing your organization’s martech is not a simple, streamlined process. Rather, organizations should prepare to overcome a few key challenges before they can fully realize the benefits of marketing technology.
  • Selecting the right vendor and working together with data scientists to help analyze the vast amounts of data can help steer your marketing department in the right direction.
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Out of Line: How Restaurant Operators Can Utilize The Cloud To Maximize Performance | H... - 0 views

hospitalitytech.com/ize-cloud-maximize-performance
shared by priscillamuniz on 26 Jun 23 - No Cached
  • 71% say the ability to integrate with other systems is driving their POS purchase decisions, according to HT’s2 2023 POS Software Trends Report.So, when restaurant operators go looking for ways to innovate, they’re inevitably met with a need to throw out all the current capital investments to get to the needed improvements - a proposition that results in difficult ROIs.  On top of these impossible economics, the upgrade process is incredibly time-consuming and massively expensive. Updating such a massive and integral part of the business can take years, multiple decision makers and tens of thousands of dollars per store. 
  • Switching to cloud-based technology used on legacy hardware can be an incredibly smart option for restaurant owners who want to improve business operations without long delays and costly hardware overhauls. The restaurant point-of-sale (POS) system, using access to cloud-based data and seamless software updating, can bring important innovations to operators without the wait and expense.
  • priscillamuniz on 26 Jun 23
     
    This article discusses the aging restaurant (POS) systems which are quickly becoming a blocker to new initiatives. However this is where cloud based software comes into play by maximizing performance. It brings innovations to restaurant operators without the wait and expense. The older (POS) system are not so innovative. The upgrade process is very expensive and time consuming. The cloud based system integration can enhance overall efficiency leading to improved guest service and higher profitability.
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Technology Trends in Hospitality Industry-Driving Innovation and Reshaping the Future |... - 0 views

www.bu.edu/...chnology-trends-in-hospitality Technology Hospitality
shared by deranique on 30 Jan 23 - No Cached
  • Facing the challenges of labor shortage, the rising cost of operation, and the changes in consumer needs and behaviors, hospitality businesses need to pivot their services and products with the latest technology in order to keep their competitive edge.
  • In addition to mobile ordering, Point of Sale (POS) systems are also one of the top technologies to leverage in hospitality. POS systems turn mobile devices into cashiers. Whether it’s dining in, curbside pick-up, or online orders, POS enables seamless, fast, and safe transactions that customers seek nowadays.
  • Toast’s online ordering system and POS helped Melting Pot launch its takeout business model “The Melting Pot To-Go”.
  • ...1 more annotation...
  • “Successful digital transformation is the process of using digital technology to create new or modify existing business processes, culture, and customer experiences to meet the changing business and market requirements”
  • deranique on 30 Jan 23
     
    This article gives an in-depth approach to the future of technology in the Hospitality Industry. In the article, you can explore the future of technology which will allow the industry to flourish.
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How can proximity marketing help your business? - ShippyPro Blog - 2 views

www.blog.shippypro.com/proximity-marketing
shared by erinkieltyka on 08 Feb 21 - No Cached
amdelgad liked it
  • you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer
  • Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.
  • beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device
  • ...15 more annotations...
  • Proximity marketing can also be used as a way of gaining on-the-spot customer feedback.
  • Over 60% of respondents to the study said that they would do more holiday shopping in a physical store rather than online if they were served mobile content and offers as they shopped. Finally, 61% of people said they’d visit a shop more often if it offered beacon marketing campaigns.
  • Near-field communication (NFC) was designed to enable secure payments and applications
  • it hasn’t been as successful for proximity marketing. That’s because NFC ads require customers to initiate the engagement, and can’t send notifications like beacons can.
  • QR codes are an alternative solution for running proximity marketing campaigns if your brand doesn’t have an app
  • Radio-frequency identification (RFID) is used by retailers to track store product movement and inventory. However, to use it for proximity marketing requires businesses to invest a significant amount in all of the equipment needed including tags, readers, reader control and apps.
  • Retailers who have both online stores and bricks-and-mortar shops have long struggled with having access to the same data offline as they do online
  • Proximity marketing can offer tailored advertising for customers, with ads triggered by a customer’s proximity to your store.
  • you can build long-term relationships with your customers by offering them a more personalised experience
  • it’s not inherently compatible with mobile devices,
  • It targets potential customers with personalised adverts based on how close they are to a specific location.
  • The technology for hyperlocal marketing is usually powered by beacons, which is a fast-growing market. In 2016, the global beacons technology market was valued at $519.6 million.
  • Retailers can send whatever information they want out to customers’ phones. They could choose to send details of special offers, or perhaps offer a unique discount that isn’t available to other customers.
  • It can improve a customer’s affinity to your brand, and drive sales from both new and existing customers.
  • By sending notifications and offers to shoppers through your app, you can ensure customers take a more active interest in the app.
  • guanhuahao on 08 Feb 21
     
    This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon，while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.
  • erinkieltyka on 23 Sep 22
     
    This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.
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6 Technology Trends Redefining the Hospitality Industry - 2 views

www.entrepreneur.com/...423654 technology hospitality
shared by aquin206 on 10 Jan 23 - No Cached
  • Travelers now prefer self-service over waiting to be served
  • online planning and booking
  • ontactless check-in and
  • ...22 more annotations...
  • Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
    • aquin206
      aquin206 on 10 Jan 23
       
      Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency.
  • Companies must move quickly to meet evolving demands or risk missing the boat.
  • 24/7 digital concierge.
  • Gamification of travel planning
    • aquin206
      aquin206 on 10 Jan 23
       
      By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved
  • As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.
  • companies can capitalize on human motivation.
  • Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue.
  • Virtual reality tours
    • aquin206
      aquin206 on 10 Jan 23
       
      Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence.
  • Through the use of VR (virtual reality), companies can now give first-person digital tours of their space to future guests.
  • VR increases the elaboration of mental imagery and presence, leading to better brand experience,
  • Going contactless
    • aquin206
      aquin206 on 10 Jan 23
       
      Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency.
  • The adoption of contactless technology like self-check-in, in-room technology, mobile keys and digital payments, increased by 66 percent during the pandemic
  • many hospitality companies transitioned to contactless check-in/out to reduce staff dependency.
  • Chatbot as a digital concierge
    • aquin206
      aquin206 on 10 Jan 23
       
      Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room.
  • Hoteliers are scrambling to meet 24/7 guest demands. With fewer staff, chatbots are shifting from luxury to necessity.
  • This means a 24/7 ability to engage users, answer their questions and fulfill their requests.
  • IoT for room control and customization
    • aquin206
      aquin206 on 10 Jan 23
       
      IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc.
  • Location-based services
    • aquin206
      aquin206 on 10 Jan 23
       
      With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  • IoT technology allows guests to personalize room settings like room temperature and lighting.
  • By seeing a guest's location via their smartphone, hospitality companies can offer more intuitive local recommendations. Without needing staff assistance, guests can instantly access local information, such as the nearest grocery store or the best pub in town.
  • Hospitality tech revolution predictions
  • he hospitality industry cannot expect a return to normal.
  • aquin206 on 10 Jan 23
     
    This article focuses on six trends that are redefining the hospitality industry. These trends are; gamification of travel planning, virtual reality tours, going contactless, chatbot as digital concierge, IoT for room control, and location-based services. Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency. Gamification of travel planning: By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved. Virtual Reality Tours: Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence. Going Contactless: Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency. Chatbot as a Digital Concierge: Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room. IoT for Room Control and Customization: IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc. Location-Based Services: With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  • shineal on 14 Jan 23
     
    Hello Alejandra. I really enjoyed reading this article, thank you for sharing! Although I am a germaphobe, and number three (Going contactless) appealed to me on a certain level, the points that stood out to me the most were; number two (Virtual reality tours) and number four (Chatbot as a digital concierge). I am one of the individuals who check reviews of places before I make a reservation but taking the virtual reality tour would give me more assurance of the property because individuals have different expectations and standards so what may be appropriate for them, may not be for me. The Chatbot as a digital concierge is quite convenient for both guests and hotels, hence it will ensure a more comfortable and relaxing stay.
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Artificial intelligence (AI) and robotics in travel, hospitality and leisure - PMC - 1 views

www.ncbi.nlm.nih.gov/...PMC8413708 Technology software Hospitality tech AI
shared by kyleemcroberts on 01 Feb 23 - No Cached
  • With the ongoing COVID-19 pandemic, it has become even clearer that tourism is highly dependent on technological solutions.
  • Smart technologies, such as artificial intelligence (AI) and robotics, are creating an important driving force for travel
  • hospitality, and leisure (THL)
  • ...12 more annotations...
  • paving the way for new business models
  • AI and robotics can provide structured automated services and enhanced experiences.
  • emphasis on sustainability, resilience, and enhanced wellbeing.
  • AI and robotics will have a tremendous impact on customers, businesses, and communities alike
  • the THL domain are increasingly reliant upon technologies that can understand, anticipate, and act upon human needs to improve the personal experience
  • AI enable predictions and accuracy of key tasks and allow individuals, organizations, and governance agencies to respond more flexibly
  • platform-based tools such as recommender systems and chatbots have been developed to provide personalized
  • These tools are becoming increasingly pervasive in commercial applications due to the diffusion of the smartphone and of social media
  • As a result, AI and robotics are rapidly transforming the way businesses operate and engage with their customers,
  • there is an urgency for research on AI and robotics in THL contexts that tackles the issue from multiple perspectives using a wide array of approaches.
  • service robots (cost reduction vs. service enhancement)
  • restaurants are inclined to leverage technologies for service excellence.
  • kyleemcroberts on 01 Feb 23
     
    AI has become a very useful tool in the hospitality industry and continues to grow in this community. It has become useful in many different industries such as hotels, restaurants, and even at home on our computers. This study showed AI in many different areas of the world and how people respond to robots and AI helping them with simple tasks such as running food, checking them into their hotel room, and answering questions. The hospitality industry has been developing this type of technology for some time now and it has been getting positive feedback for the most part. Technology can be a very useful tool to this industry when utilized right.
  • shineal on 05 Feb 23
     
    Thank you very much for sharing this article on Artificial intelligence (AI) and robotics in travel, hospitality and leisure, it was indeed quite informative. What I thought was very interesting is how the various perspectives of robotics were focused on; from the customers' perspective, the firm's perspective, and the governance's perspective. Consequently, providing a much wider understanding of the benefits of the adaptation of robotics and AI, in general. Further, I learned about the term "Smart Tourism." Nice post!
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What Is a Retail POS (Point of Sale) System - 1 views

www.oracle.com/...what-is-retail-pos
shared by jmeji095 on 29 Jul 22 - No Cached
  • Making big, bold investments in point of sale systems means establishing a single view of the customer, inventory, and order so that retailers can deliver the end-to-end experience customers expect
  • Achieving a single, 360-degree view of the customer and inventory is no longer a competitive advantage, but a basic requirement to thrive
  • 71 percent of consumers say that the speed of service, checkout experience, and delivery options are important to stay loyal to a retail
  • ...8 more annotations...
  • Today's retail POS systems must have the ability to:
  • Accept customers' growing range of preferred payment type
  • Make recommendations for customers based on their purchasing history
  • As studies show more than half (57 percent) of retailers said they are arming their store employees with mobile technology; and another 13 percent plan to
  • To drive customer engagement when and where appropriate, retailers need the flexibility to ensure whether docked or portable, they can choose the form that best suits their needs.
  • As part of a retail omnichannel strategy, POS software enables retailers to empower their store associates to better perform in-store clienteling, loyalty initiatives, and offer promotions
  • Speed to value: Quick deployment helps retailers innovate faster and provides the flexibility to implement change when the market requires it.
  • Cut your application costs: Significantly lower the percentage of your business unit's budget that's devoted to IT spending, which means you can invest in other areas while still using up-to-date, fully functional, secure business applications
  • jmeji095 on 29 Jul 22
     
    POS systems play a large role within the hospitality sector and develop by being used within different company types and industries. One main place where a POS is used and is extremely important is in retail. Along with creating speedy checkouts for customers, it is now a basic need for most of these POS systems to be using an inventory calculating software.
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Burger King Tests Touchless Restaurant Design in Miami | Miami New Times - 0 views

www.miaminewtimes.com/...urant-design-in-miami-11689689 burger king restaurant design miami hospitality software tech
shared by claudecole on 07 Sep 22 - No Cached
amdelgad liked it
  • The coronavirus pandemic has compelled restaurants to change everything from interior design to menu options in order to keep up with safety requirements and consumer demand.
  • prepares the fast-food chain for our "New Normal." With more people demanding outdoor dining and contactless transactions,
  • we have plans to pilot one of these restaurants in Miami in 2021
  • ...5 more annotations...
  • such as online ordering and curbside pickup
  • digital menu boards
  • drive-in area where guests can park under solar-powered canopies and order via the BK app by scanning a QR code. Food will be delivered directly to the car.
  • offer curbside delivery for orders placed in advance through the app.
  • coded pick-up lockers will be available for customers who prefer to pick up pre-ordered food.
  • claudecole on 07 Sep 22
     
    This article details the technological innovation that Burger King began in order to adapt to the changing food service climate during the covid 19 pandemic. The article also talks about how Burger King is utilizing unattended POS systems as well as contactless QR code systems to add to the ordering experience and make guests feel safe at their operation. The article details that at the time, these technological innovations were somewhat of an experimental trial, however now it is much more of the norm.
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AI Robots: 18 Top Examples of Artificial Intelligence in Robotics 2022 | Built In - 0 views

builtin.com/...robotics-ai-companies
shared by anaferia on 13 Sep 22 - No Cached
  • Artificial intelligence is a branch of computer science that seeks to develop technology to simulate the workings of the human brain.
  • AI has been used to develop and innovate intelligent machines that can be used for everything from manufacturing to assisting healthcare providers.
  • Robotics dates back to 1898, when Nikola Tesla used radio waves to remotely direct the movement of a robot boat in a miniature man-made pond during an electrical exhibition at Madison Square Garden in New York
  • ...24 more annotations...
  • British polymath Alan Turing explored the mathematical potential of AI. He believed if people could use information and reason to solve problems, why couldn’t computing machinery do the same thing,
  • Top Companies Using AI Robot Technology
  • AI robot Shakey
  • marked the first mobile robot that could reason about its actions, according to the Computer History Museum
  • Companies Using AI Robot Technology
  • Miso Robotics creates AI robots for use in commercial kitchens.
  • Piaggio Fast Forward’s AI robot acts as an extra set of hands
  • Cruise combines AI with machine learning and robotics to develop self-driving, autonomous cars.
  • Starship creates autonomous robots that help to deliver items within a 4-mile radius.
  • Brain Corp’s proprietary technology makes AI robots adaptable and flexible so they can navigate unstructured environments like warehouses and store floors.
  • Outrider produces autonomous, zero-emission systems for yard operations to promote safety, efficiency and sustainability.
  • Skydio is a drone manufacturer using AI to develop technology for autonomous flight
  • Diligent Robotics uses AI to build robotic assistants for the healthcare industry.
  • AMP Robotics puts AI to work to automate recycling.
  • Perceptive Automata uses machine learning to help autonomous vehicles predict human behavior.
  • Hanson Robotics creates AI robots that not only have a human appearance, but also operate with human-like characteristics.
  • Autonomous aircrafts play a role in delivering goods to remote locations, where it’s difficult to get vehicles into the area or cost prohibitive to attempt the delivery.
  • Elroy Air uses AI in its autonomous Vertical Take-Off and Landing cargo aircraft called Chaparral. The AI robot can carry 300 to 500 pounds over a 300-mile range. 
  • UiPath’s Robotic Process Automation software instills AI into robots to help them perform repetitive tasks more efficiently and learn while they go.
  • Neurala created “The Neurala Brain,” AI software that makes an array of devices more intelligent.
  • Sea Machines creates autonomous technology for the marine and maritime industry.
  • Veo Robotics creates industrial robots with 3D sensing, AI and computer vision capabilities that enhance manufacturing operations.
  • iRobot uses AI in engineering home robots like the Roomba robot vacuum and Braava mopping robots.
  • Boston Dynamics’ Spot robot looks like an AI dog robot, and it “has an inherent sense of balance and perception” that’s a product of an AI style the company refers to as “athletic intelligence.”
  • anaferia on 13 Sep 22
     
    As you read and examine the article, you will find that there have been many technological developments in AI and robotics. It has intrigued many on how applying intelligence to robotics will further innovations. Additionally, the article mentions how robotic dates back to 1898 and Nikola Tesla/s story and how fifty years later, Alan Turing, a mathematician explored the potential of AI. Moreover, as the two were combined together to create an AI robot currently many top companies have adapted the use of AI or AI robot technology to help in different industries with different services and duties.
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Application of AI and robotics in hospitality sector: A resource gain and resource loss... - 1 views

www.sciencedirect.com/...S0160791X21002827
shared by kjeewan on 12 Sep 22 - No Cached
  • Stringent implementation of social distancing has increased the significance of robots in the hospitality sector to avoid the contagious spread of COVID-19.
  • Service automation and AI enable the hotel industry to provide customised, memorable, and cost-effective services [13]; amplifying their diverse usage more than humans can achieve for certain jobs.
  • Many hotels across the globe have implemented AI and robotics in their operations. Imminently, AI and robotics are going to change the decision making and operations managed in organisations [19]
  • ...4 more annotations...
  • This robustness of AI and robots appears to be useful when serving quarantined customers at hotels during the COVID-19 pandemic [24,25]. One may claim that guest requirements have changed as they expect modern technology-based products and customised services [26]. Innovative technology and risk reduction practices attract customers [27].
  • To date, customers also look forward for advanced technology products and customised experiences [26,34]. Therefore, the hospitality sector has adopted advanced robots and AI to meet consumer demands [35]. The future foresees heavy use of AI alongside humans [36] at workplace, but human behaviour towards AI and robots remains untapped [37]. Use of AI and robots cannot be avoided in the future and it is already established that the implementation of these modern technologies increases employee TI, thus highlighting the need to identify key factors that can mitigate the influence of these technologies on employees' TI.
  • Artificial intelligence (AI) reflects the ability of a system to interpret external data appropriately to drive learning, as well as to use them to accomplish specific goals and tasks while adapting them as per circumstances [46]. It was known as a facilitator of tasks that is mechanical, but to date, it is recognised as a facilitator of tasks involving thinking and analytical capabilities. Accordingly [47], contended that due to the recent technological advancements, AI agents do not have the ability to handle tasks involving thinking and analytical skills. Robots are any machine introduced into the production process and can perform the tasks previously performed by workers [48].
  • The COVID-19 outbreak has enhanced the use of AI and robotics to avoid the threat of virus spread. Similarly, new technologies, i.e., AI, service automation, and robotics, are being used extensively in the hospitality and tourism industry. When AI and robots are applied in the hospitality setting, different benefits, such as cost reduction, accuracy, and speed, can be attained [35]. However, the utilisation of AI and robotics has created job insecurity among the employees of hospitality [42].
  • kjeewan on 12 Sep 22
     
    The COVID-19 outbreak has enhanced the use of AI and robotics to avoid the threat of virus spread. Similarly, new technologies, i.e., AI, service automation, and robotics, are being used extensively in the hospitality and tourism industry. To date, customers also look forward for advanced technology products and customized experiences. Service automation and AI enable the hotel industry to provide customized, memorable, and cost-effective services; amplifying their diverse usage more than humans can achieve for certain jobs.

How Can AR and VR Technologies Benefit the Tourism Industry? - 0 views

started by kspac001 on 14 Sep 22 no follow-up yet
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Sustainable Hotel Waste Management | RTSSustainable hotel waste management - How hospit... - 0 views

www.rts.com/...-is-tackling-its-waste-problem hotel hospitality management sustainable systems technology software business solution
shared by claudecole on 27 Sep 22 - No Cached
  • What impact will PPE waste streams have on waste management within hotels, and can the industry find better ways to deal with them?
  • Convenience and service have always been at the core of hotels, and a focus on hygiene is an integral part of that.
  • this means large quantities of waste – from single-use shampoos and plastic-wrapped bathrobes to breakfast buffets that encourage indulgence.
  • ...12 more annotations...
  • The pandemic has had a major impact on hotels and there is an entirely new stream of hotel waste – PPE.
  • , often with single-use plastics, it could mean a huge step back.
  • items such as reusable masks for staff can help reduce PPE waste, with multiple options now available and the WHO still approving the use of properly manufactured fabric masks.
  • microplastics in the food chain or the estimated $2.5 trillion in damage and lost resources it causes to fisheries, aquaculture, recreational activities, and global wellbeing.
  • uch as plastic hotel key cards. While reusable, they will end up in the trash eventually, and many end up broken or lost after a few uses.
  • Food is the single largest component of US landfills with roughly 80 billion pounds being thrown away each year in America.
  • Even the most stringent company policies on plastic and food could still leave a hotel having to deal with more waste than expected.
  • over half of global travelers are now looking to travel more sustainably, and more than 60% of Americans are willing to spend more on sustainable products.
  • Rotana, for example, announced that it would remove all single-use plastic toiletries from its hotel rooms, saving an estimated 17 million plastic bottles and 100 tons of plastic every year.
  • replacing plastic key cards with mobile apps.
  • implement more robust recycling programs that help deal with waste in a sustainable way.
  • Beyond this, some hospitality establishments are now offering outreach to teach guests and staff more about sustainable waste management. This can extend beyond physical waste, to inform people about reducing hotel power and water waste as well.
  • claudecole on 27 Sep 22
     
    This article discusses how the COVID-19 pandemic caused an influx in plastic waste due to an increased need for PPE. This article also talked about how hotels are trying to combat the effects of microplastics by limiting their implementation in their operation by finding other alternatives such as mobile apps and QR codes. One thing I found to be extremely interesting that was mentioned within the article was the fact that companies are investing in educating both their guests and staff on waste management.
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How is artificial intelligence changing the hotel indus... | Mews Blog - 0 views

www.mews.com/...elligence-hospitality-industry hotel artificial intelligence hospitality
shared by ajean132 on 13 Jul 22 - No Cached
    • jtarr003
      jtarr003 on 13 Jul 22
       
      this articles talks about what is artificial intelligence and how it can helps the hospitality industry. This article talks about some advantages of using artificial intelligence in the hotel industry for example it can lower the human involvement in everyday tasks that can go into running a hotels, which has many benefits like it will lead to less human error, save money, and can allow the hotel to focus more on the guest experience.
  • Chatbots can be used to answer frequently asked questions, and handle concierge services and housekeeping requests such as to get extra pillows or blankets delivered to the room. Not only can these requests be dealt with more easily, but they can also be handled more quickly; with our instant gratification culture, being able to take care of guest’s needs in a timely fashion is key to offering great service.
  • It can decrease human involvement in the everyday tasks that go into running a hotel, which leads to less human error, saves you money, and allows you to deliver a top-notch service
  • ...6 more annotations...
  • Implementing a hotel property management system, which uses machine learning to interpret big data, allows you to better take care of revenue management and make data-driven decisions to improve your sales and operations
  • There are many advantages to using artificial intelligence in the hotel industry. It can be used to enhance the customer experience by fully understanding the customer journey, better profiling guests and discovering what they’re looking for in order to improve service.
  • Data can then be quickly sorted, interpreted and applied so that your hotel can draw conclusions about performance data and put into practice the learnings. This will help you better understand your target guests based on your current guests, and allow you to adapt your strategies in order to attract a different target audience.
  • Having the technology in place to serve a multilingual population will allow your hotel to appeal to a wider range of guests and make you less dependent on hiring multilingual staff. 
  • Hyperdynamic pricing based on AI can be used together with booking engines to automatically update prices based on user data, information compiled from social media about potential guests, as well as market data to display rates that will maximize profits. This can be updated in real time based on current demand trends. The software is getting better all the time, but the idea is to use data available on social media about the user to offer hotel rooms or offers that most appeal to a potential target grou
  • With the ability to carry out human functions more efficiently, hotels can use this technology to optimize operations and to streamline the guest experience in order to boost guest retention rates and drive sales.
  • ajean132 on 24 Oct 22
     
    This article dives into the increased popularity of artificial intelligence (AI) in the hospitality industry. AI allows businesses to serve guests as accurately and efficiently as possible, ultimately increasing their satisfaction. AI also contributes to having effective revenue management and sales and operations systems.
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Augmented Reality in Hospitality Industry - Augray Blog - 0 views

www.augray.com/...eality-in-hospitality-industry augmented reality hospitality technology
shared by ajean132 on 09 Nov 22 - No Cached
  • New technologies such as augmented reality and virtual reality are reshaping the industry. The growing competition in the hospitality industry, as well as the need to stand out, is driving the industry to adopt cutting-edge technology.
  • Using Augmented reality technology in hospitality industry makes the customer experience interactive and immersive.
  • Not having a proper view of the hotel room can hinder their reservation-making process. Thus many hotels, resorts, and third-party websites now provide a 360-degree view of their rooms, properties, and various amenities, making the booking process simple and decisive
  • ...4 more annotations...
  • Help guests find their way through the hotel with ease. Whether they’re trying to find the pool or spa, or choosing which restaurant to eat at, augmented reality enhances this experience by scanning an image of a map to find their way within the resort. 
  • When your guests are waiting to be checked in or out, awaiting their ride, or simply waiting for their food to arrive, you can keep them engaged and entertained by having them scan a QR code and transporting them into an immersive experience using Augmented Reality.
  • In the post-pandemic world, many restaurants and hotels avoid keeping physical menu cards to reduce the spread of germs and infections. Traditional menu cards have been replaced by 2D menu cards that can be viewed on smartphones after scanning QR codes. This reading of a simple menu card can be made fascinating by incorporating AR technology. Creating a mesmerizing menu card enables the customers to visualize the food they will eat before they place their order.
  • Give your guests the chance to know the history and meaning behind the art. This allows the visitors to learn about the culture and story behind the paintings and sculptures. By placing a QR code beside the painting or sculpture, the guests can scan it and view the story behind it in an attractive 3D manner
  • ajean132 on 09 Nov 22
     
    This article shares opportunities for the introduction of augmented reality in the hospitality setting. These modernized methods will allow hospitality properties to stand out from competitors. Guests will also have an improved experience with this technology in place.
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12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media social social media social media marketing media marketing technology hospitality hotel
shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
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Overcoming Resistance to Innovation in the Hotel Industry - 0 views

hoteltechreport.com/...novation-in-the-hotel-industry innovation hotel
shared by angelacolas9 on 23 Jun 22 - No Cached
  • one in every two respondents said they want smart hotel rooms that automatically adapt to personal preferences by 2030
  • One of the biggest disruptions to the hotel market has been the introduction of a credible rival. Airbnb
  • The digital experience—ordering room service through in-room tablets such as SuitePads, centralized in-room controls, the use of big data to provide personalized services, and potentially much more—is something that will make prospective guests choose the hotel experience over the Airbnb experience.
  • ...6 more annotations...
  • Airbnb is a classic case of disruptive innovation: an innovation that creates a new market and in a few years, moves to an existing market to disrupt”
  • The adoption of new technologies will also spark healthy competition within the hotel industry again, further driving innovation.
  • The three main reasons are suspicion of new and untried technologies, high costs, and a lack of infrastructure.
  • Diffusions of Innovations Theory, which states that adoption of technology within a market takes place in five stages – innovators, early adopters, early majority, late majority, and laggards.
  • To help overcome these, it’s important for the drivers of innovation to understand that running a business—especially in the hotel industry—is a highly emotional line of work
  • It’s about building trust in the long term by endorsing business practices that are clear and honest, and providing solutions that help hotel businesses grow and develop.
  • angelacolas9 on 23 Jun 22
     
    In this article, it is described why hotels are not as open to new innovative technology. Although they are now competing with companies like Airbnb, hotels still have a hard time adapting to new technology as they may need to change their infrastructure, or it cost too much to obtain. Overall, this article makes it clear that in order for hotels to compete in this new competitive market, they will need to continuously keep up with new forms of technology to stand a chance.
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Amadeus Expands Partnership with Aimbridge Hospitality with Exclusive Business Intellig... - 0 views

www.hospitalitynet.org/...4111178.html
shared by lande070 on 25 Jun 22 - No Cached
  • With data spread across systems, hoteliers can sometimes experience information overload and challenges in extracting actionable insights
  • data is the cornerstone of building and executing an effective business strategy.
  • position itself for long-term growth.
  • ...2 more annotations...
  • provide the broadest and deepest set of market insights to enable hoteliers to make the most effective decisions for their business,”
  • help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fan
  • lande070 on 25 Jun 22
     
    Amadeus has a new full-suite of programs aimed at helping hospitality companies use data for projections and customer retention. Aimbridge, which is a large management company, has adopted this full suite. This product and adoption highlights how hospitality companies realize the importance of fully-integrated but also useful data capture and translation for increasing revenue and repeat customer business.
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How tech helps restaurants prep for the future | National Restaurant Association - 0 views

restaurant.org/...estaurants-prep-for-the-future
shared by mmdmd99999 on 22 Jun 22 - No Cached
  • customers can pay using their mobile phones and other electronic devices, using apps like Apple Pay or Google Wallet.
  • Restaurants have had to rethink the way they do business, implementing tactics to reach customers off-premises, and create a pandemic-safe dining experience, all of which can be facilitated by advanced restaurant technology.
  • Digital systems allow for mobile and online ordering from anywhere. Customers can create an order, reserve a table and pay for the service from mobile apps and devices
  • ...6 more annotations...
  • QR codes on digital menu boards
  • pay using their mobile phone, using such apps as Apple Pay or Google Wallet.
  • Cloud-based platforms streamline a variety of tasks, including food ordering, digital menus, drive-thru operations, and kitchen management.
  • Digital POS systems make it easy for restaurants to manage a waitlist and tables. Customers can receive texts when their table is ready and place their orders while waiting.
  • POS devices and kiosks with ultraviolet light to kill or inactivate 99% of microorganisms.
  • Cloud-based tip processing lets employees receive credit-card tips on a prepaid card, reducing cash handling.
  • mmdmd99999 on 22 Jun 22
     
    Cloud based technology applications in restaurants. Online ordering, mobile pay, digital menus, and inventory.
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