How the cloud is disrupting the hospitality industry | Lightspeed POS - 1 views
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Now, years later, technology is once again making its mark. The hospitality industry is at “a tipping point in terms of cloud adoption”, with hoteliers expected to invest 7 – 8% more in cloud technology over the next 2 to 3 years. The current and future impact of cloud-based solutions is huge: it’s revolutionizing the way hoteliers run their businesses and interact with their customers.
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A Frost & Sullivan study showed that business can save 50% with cloud computing solutions. The apparition of the cloud and its flexible pricing has slashed businesses’ hardware costs, making it possible for even hotels with small budgets to run an advanced management system.
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With a cloud-based system, hoteliers can meet these evolving demands. Firstly, they can offer personalized experiences with the help of captured customer information. The cloud lets hoteliers record this data – their preferences, transactions and behavior – every time the customer interacts in some way with their hotel, such as ordering room service, eating in the hotel restaurant or even booking a day trip or spa session.
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Secondly, they enable you to provide guests with the convenience and seamless experience they expect, even before they step into the hotel reception. Armed with a cloud-based system, you can give your guests the convenience they now expect from a hotel stay, such as booking rooms on their mobile phones or accessing their room from an app, to name a few examples. This personalized service will help you meet the needs of the evermore connected modern traveler and gain a competitive advantage.
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Cloud-based software gives hoteliers a hotel management system that facilitates rather than restricts business operations. Unlike their on-site predecessors, cloud-based hotel management systems are entirely scalable – they have an unlimited capacity to expand. They give hoteliers the agility and freedom to add or remove resources in line with their growth and scale their hotel management systems to the services they offer.
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One of the biggest strengths of a cloud-based hotel management system is that it can be easily connected to other software applications, even if these applications don’t share the same provider. For hoteliers, this capacity and the possibilities that it brings are revolutionary. They now have limitless flexibility to work with the vendors of their choice and can bundle applications together thereby creating a truly customized management suite that meets their needs.
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This article introduces cloud technology and its implementation in the hospitality industry. The author highlights the positive impacts of using cloud-based management systems in hotels. One of the benefits is that it cuts IT costs by 50% by using cloud solutions, without needing to spend on expensive hardware and IT personnel for upgrades for example. Another plus is that the data collected from guests through the cloud is being able to provide better guest experiences. If you can understand what the guest desires through the data collected then you can give them a more customized stay. The use of the cloud also allows for each business to customize their features as they desire, to scale it up, scale it down, and add or remove features they use or not. Finally, cloud-based programs are able to better connect and integrate with other programs due to its flexibility. My opinion is that this technological advancement in the hospitality industry has been a breath of fresh air. It has made the labor inherently easier and more reliable, the information it houses seems limitless, and its affordability makes it possible for smaller scale hotels to be able to implement it as well. I think this has been one of the best advances for our industry.