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How the Internet of Things (IoT) can Benefit the Hospitality Industry - 2 views

  • Many within the hospitality industry have already incorporated the Internet of Things into their businesses, because the technology offers a number of crucial benefits that are especially relevant to hotels. These benefits range from allowing companies to save on energy costs, through to delivering a better customer experience.
  • This can improve data collection, increase levels of automation and allow for multiple devices to be controlled or monitored from one centralised place, such as a phone or tablet.
  • the main way is through delivering a superior customer experience.
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    Internet of things Internet of things will continue to lead hotels to be more Eco-friendly, technological advanced and enhance guest satisfaction. Allowing guest to have the ability to customize there room to there exact expectations. Guest today are more conscience of the environment and allows them control energy usage. With more technology in a hotel means more upgrades to network, upgrades more security to protect the hotel data. Finally guest like new and shiny, this will allow hotels to market the hotel as the most technological advanced hotels. Guest will like to stay at hotels that meet their needs for tech upgrades and they would be willing to pay more for these hotels.
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    The way the article reports the IoT, I feel its a positive advancements for the guest experience. With the trend of mobile devices having multiple uses, making travel accommodations and services at the control of ones finger tips seems logical and progressive. Using the Internet to enhance the guest experience allows staff to continue to provide quality service. The information the article report's presents technology as an aid and not a replacement of personnel.
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    An emerging trend in recent years, specifically in the hospitality industry has been the IoT (Internet of Things). It is referred as the " inclusion of internet connectivity within everyday devices and appliances ". Hotels have begun incorporating different types of technology, which has allowed companies to provide a better customer experience, manage energy costs, and automate certain processes. Bluetooth,GPS, and Beacon technology, electronic key cards,voice controlled customer service are just few of examples of how the internet is used to provide a new hospitality experience.
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How smartphone technology is disrupting the travel industry for the better | TravelDail... - 1 views

    • kfern174
       
      By 2021, 3.8 billion people will use a smart phone, 50% of them will use their smart phones to book and plan their travels, making users want changes in technology in hospitality and travel. Consumers want to be able to have accommodations that can match their own technology. As smart phones become more prevalent, reliance and trustworthiness is growing as evidenced by the increased tasks we use them for such as banking. Smart phones are reducing expenditure and enhancing experiences and saving time for travelers by allowing them better preparation for their trip. Smart phones also aide in safety and security, allowing the user to find their way around affectively with the GPS as well as booking rides. The tourism sector is embracing this and offering mobile check in's and mobile key's for electronic access. Some hotels even offer guests to control heating, lighting, room service and other in room technology via an app on their smart phone. We are also seeing increased interaction with customers via chat or text.
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5 New Technology Trends In The Restaurant Industry - Restaurant Den - 0 views

  • The hospitality and food service business is a major player in the economy.
  • Technology trends are a funny thing. We as consumers embrace them on one level but might question them on another
  • Restaurants however have been one trade to employ a range of technologies and have embraced these as a vehicle for delivering what the customer wants; fast, quality service and excellent choices.
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  • robotic bartender
  • Memories fail on even the most experienced wait staff when under pressure. Eliminates human error on handwritten order pads. Happy staff can equate to happy diners.
  • The extremely popular trend of having an iPad or similar table menu and ordering systems on restaurant tables not only frees up your staff, but can act as a sales person and marketing team all rolled into one.
  • With the ability to mix and deliver your Cocktails and drinks on tabletop the idea is to augment the actual bartender, not replace.
  • The smart phone and mobile devices have become invaluable to the restaurant trade.
  • Having large LCD screens showing your range of cuisine provides electronically, an ability to change pricing, menu items and wine lists daily.
  • The thing about any new technologies, regardless of industry, is that they evolve so quickly. The next biggest trend is sometimes already superseded, we just don’t know it yet.
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    This is a very interesting articles about the technology trends we are seeing in the restaurant industry such as the emenu or the robotic bartender. This article discusses the pro's and con's of these specific technological trends and also discusses how the evolution of technology is a great thing for the industry! It makes you wonder... what's next?
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(PDF) THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY - 0 views

  • e research was conducted using a survey method. e research results show that hotel companies in Istria County have achieved a medium or even high level of implementation of e-marketing practice. e companies with a higher level of e-marketing practice also achieve better business performance. However, the survey also revealed the constraints to the widespread application of e-marketing in the hotel industry.
  • e increasing presence of the Internet in daily lives has resulted in the Internet an essential media in marketing communication.
  • To gain competitive advantage in the demanding tourist market, it is important nowadays for a hotel company to have its own website, promote its products through social networks and mobile applications, use e-mail as a channel of communication with its business partners and customers, and apply all available information-communication technology (ICT).
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  • Some authors emphasize the role of the Internet in the application of e-marketing, while others perceive that term broadly, including the application of other ICT solutions.
  • consider the concept of e-marketing as a means of moving products or services from producers to tourists, and using the Internet as a means of promotion and a sales channel.
  • the use of electronic data and applications for planning and executing the conception, distribution and pricing of ideas, goods and services to create exchanges that satisfy individual and organizational goal
  • Internet marketing, e-mail marketing, mobile marketing, intranet marketing and extranet
  • marketing, as well as dierent e-marketing forms
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    This article is actually based on a case study on the implementation of e-marketing in the hotel industry. This article examines the level of implementation of e-marketing practice in the hotel industry. It is an empirical research article conducted in Istria County, the most developed tourist county in Croatia.
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Cutting Through Environmental Issues: Technology as a double-edged sword - 0 views

  • Between 1870 and 1910, per capita income in the United States rose almost 40 percent, and the value of manufacturing output increased sevenfold.
  • It took nearly three generations before the first concerted efforts were made to bring pollution under control, but once begun, progress has been real. The air quality index for the United States now shows a 42 percent improvement since 1980.
  • Technology, in other words, is a double-edged sword-one capable both of doing and undoing damage to environmental quality.
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  • All the world’s economies continue to face big challenges in using energy-the lifeblood of the industrial age-while maintaining environmental quality.
  • Reductions in both by 70-80 percent since 1977 would not have been possible without substantial innovations in, most notably, electronics.
  • In the United States, the energy sector accounts for more than 85 percent of total greenhouse gas emissions, with energy-related carbon dioxide alone responsible for about 80 percent.
  • Local generation by smaller plants can not only reduce transmission losses, but also improve air quality since they can be fueled by hydrogen and natural gas-much cleaner than coal on a per kilowatt hour basis
  • Industrial and vehicular emissions, particularly of nitrogen oxides, are also detrimental to water quality.
  • Technology and policy are now beginning to address runoff pollution, but it is hard to measure, much less control, because it stems from widely scattered, “nonpoint” sources.
  • the tools of geographic information systems (GIS) using remotely sensed data have offered new ways to identify and observe these sources
  • The technologies raise some privacy concerns, for instance, that could lead polluters to cloak or hide their polluting activities, further inhibiting pollution monitoring and cleanup
  • Bioremediation treats about 5-10 percent of all toxic chemicals and other hazardous waste; has successfully treated oil, gasoline, toluene, naphthalene, pentachlorophenol (a fungicide and wood preservative), and agricultural waste; and is being used at more than 30 munitions test areas across the United States.
  • These benefits must be balanced against what some critics view as potentially large drawbacks. One concern is that bioremediation may largely immobilize rather than fully remediate contamination. Another is that instead of reverting to its original state, the site will be transformed in some unexpected way. A third concern is that the potential risks of adding genetically altered organisms to the environment, or even redistributing naturally occurring ones, may not be fully understood. The Information Revolution
  • The Information Revolution
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    This article goes into depth explaining how technology affects the world that surrounds us. Although technology brings so many good things to our lives, and allows the world to constantly evolve, there are of course harmful things that come along with it. It can affect air quality, the quality of water, land, etc. Over all affecting the quality of life for those affected by this issue. As we evolve with technology, it becomes more of a issue to maintain and to properly dispose of systems no longer being used. This article describes different advancements that are being made in to help resolve this issue.
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How Meetings Benefit From Today's Technology: Meetings & Conventions - 1 views

  • Mobile Apps Mobile technology is one of the hottest areas of development in any industry. Mobile applications will continue to change the way we meet and travel, and their influence will continue to grow. Global smartphone wholesale revenues were expected to hit $97.3 billion in 2010, according to New York City-based ABI Research -- a year-over-year jump of nearly 57 percent. ABI expects revenues to climb to more than $175 billion by 2015. As a fast-growing majority of planners and attendees have smartphones in hand, the opportunities for mobile meetings management and mobile event engagement will skyrocket.
  • How they are being used. App development is occurring at breakneck speed, and potentially thousands could be of use to planners. MeetingApps.com is making efforts to list them all; as of press time, the site had catalogued nearly 1,000 different meeting apps, across 26 different categories, for the iOS alone. Also listed are a steadily growing number of meeting apps for the BlackBerry, and the site has plans to catalog Android apps as well.
  • Meetings management apps. These often are free and provide planners the ability to tap into web-based meeting platforms from their mobile devices while on-site or in transit. In many cases, the apps provide mobile access to a platform for which users already pay. In theory, a dedicated app might not be necessary for that, as long as planners have access to the Internet; but an app that provides a phone-friendly interface and optimizes the display for mobile-device viewing can make the difference between incredibly useful and utterly useless access while away from one's desk.
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  • Meeting apps for attendees. Think of these as "electronic event programs plus." These event-specific apps may be downloaded by attendees, nearly always for free, and can include all of the speaker, scheduling, seminar, keynote and attendee information, along with exhibit floor maps, that might be found in a printed program. Additional features could include everything from social-media platform links to attendee messaging or local restaurant listings.
  • Toronto-based 5Touch Solutions, which makes the EventMobi app, has seen 70 percent of attendees download the app at some tech shows, according to president and founder Bob Vaez, and an average 40 to 60 percent download rate overall. Those numbers have grown quickly, says Vaez; as they continue to grow, so too will opportunities to generate revenue from the apps through sponsorships and advertising.
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    There are kinds of meeting technologies in nowadays. This article mainly introduced how Mobile Apps affect this industry. It gave a description of two categories of mobile apps which are particularly relevant to meetings. They are meeting management apps and meeting apps for attendees. App use is gaining traction among attendees, particularly when event producers market it well.
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What is Point of Sale (POS) Systems? Definition of POS with Examples - 0 views

  • A point-of-sale (POS) transaction is what takes place between a merchant and a customer when a product or service is purchased, commonly using a point of sale system to complete the transaction.
  • In its most basic definition, a POS system is a combination of POS hardware and POS software to create a POS machine for processing a transaction and payment.
  • a POS terminal is the electronic equipment performing the sales transaction and processing the credit card payments. Used in most storefront businesses, a computer terminal combined with the POS software helps to manage everyday sales transactions and operations.
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  • The hardware components bundle will typically include a POS terminal, receipt printer, credit card reader, cash drawer, barcode scanner, kitchen or bar printer (for restaurants), and possibly even an on-site computer server for older legacy systems
  • The primary reason you need a point of sale for a restaurant is to accept cash and credit card payments. In addition to receiving payments, you need to be able to track all your financial and tax data.
  • A restaurant management system is recommended if you’re a restaurateur and want to be competitive in the business. Many types of restaurants need to utilize a POS like full-service restaurants, quick-service restaurants, fast food, take-out only, cafe’s, pizza shop, etc
  • Recipe costing is just one example of features a restaurant computer system can provide. Some other features and services you’re going to need potentially are restaurant marketing, customer management, online ordering, loyalty program, server sales performance, new versus repeat customers, invoice purchasing, menu performance, employee management, and sales reporting.
  • The only negative to implementing a new restaurant management system is the training time and challenge of learning new software. But that’s only temporary,
  • The main features to look for in bar software is preauthorization (or “preauth”) of payments for tabs management, bar and liquor inventory and control, speed functions like reordering rounds, bar prep printing, fast checkout, and quality 24/7 support. For the reporting side, you’ll want to see your labor costs compared to sales, product reports, and all your sales and tax reports.Additional register features to consider for nightclub and bar point of sale software is employee management, inventory management, customer loyalty, recipes, tab management, quick reorder rounds, and quick customer checkout. Reporting is critical as well to keep track of your food and beverage taxes. Also, you’ll want to have online access to see your labor costs and sales reports
  • Retail businesses can have some particular requirements and features that other programs will not have. They can have retail shop features such as color and size matrixing, inventory tracking, employee commissions, gift registry, customer database, layaway, and purchase orders
  • If you’re not processing an enormous amount of volume and speed isn’t as critical (like in a restaurant or bar), then a mobile POS could be just the answer to save you some money
  • A cloud-based POS system is a point of sale platform that stores information on the cloud. Cloud-based systems typically don’t record much information on your terminal device. Instead, all data is stored in the cloud and synchronized across multiple terminals.
  • Nail and hair salon POS systems can sometimes crossover for other business types like barber shops, gyms, fitness clubs, beauty schools, massage parlors, pet grooming, tattoo parlors, to name a few. That is because these other business types will especially require an appointment calendar and may need retail functionality with inventory control, and not every software program has those features
  • In this POS guide, we discussed everything related to POS systems, including the meaning of POS, the definition of mPOS, what the difference is between a cash register and POS, how a point of sale system work, and the different types of systems with examples
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    (1 of 3) POSUSA had originally published an article in 2017 about the definition of Point-of-Sale (POS) and a guide to understanding POS more in depth. This article was updated in May of 2021 to represent the ongoing challenges in the hospitality industry due to COVID-19. The article begins by defining a POS transaction as "what takes place between a merchant and a customer when a product or service is purchased, commonly using a point of sale system to complete the transaction." The original idea of a POS system was that of a cash register, but what is in the system make up today is far more complex. A POS system and a POS terminal are one in the same, as the terminal is the physical piece of equipment that processes the information for the POS. The system is composed of many different components as with any piece of technology. "The hardware components bundle will typically include a POS terminal, receipt printer, credit card reader, cash drawer, barcode scanner, kitchen or bar printer (for restaurants), and possibly even an on-site computer server for older legacy systems." These systems continue to make advancements that evolve with the times and can keep up efficiently with the business they are working with.
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    (2 of 3) The article continues on to discuss the many different types of POS systems and how they can be used for different types of businesses. The restaurant POS system, for example, is the most complex POS system and is the most commonly seen system in the industry. Through the restaurant POS, a business can have a restaurant management system, which helps them run the business efficiently through features such as recipe costing, customer management, reporting, and many other features discussed. Bar, nightclub, retail, small business, salon, and spa POS systems all have very similar features, but are catered to each businesses specific operational need. Cloud-based and mobile POS systems are also discussed in the article as a way to store all POS information in the cloud. The advantages of mPOS were discussed in depth as this can be accessed through an application, making mobility much easier in our ever-advancing technological world.
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    (3 of 3) The article also provided an introduction of how POS systems work, as a basic understanding is necessary when considering purchasing a system. Through understanding how the POS system works, we see that a POS transaction is "simply any transaction that occurs within a business." POS payment is "when a customer and merchant exchange products or services completing a POS transaction aka point of sale purchase," which can sometimes be referred to as point of purchase, or POP. Finally, the article discusses how POS systems have played a role during the pandemic. While online POS systems have been used for many years to keep businesses on their feet, during the current state of the world this has become even more necessary. The article discusses how important it is to keep the payment process simple, yet secure so that the business may rely on this as a way to make income and customers can enjoy a seamless experience. This article does a very good job of explaining in-depth what a POS system is and how it is relevant to every line of business in the hospitality industry. As online sales continue to grow and as the state of the world remains uncertain, POS system popularity will only continue to rise and advance to create the best possible experience for both the businesses and consumers involved.
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The Messy Business Of Reinventing Happiness - 0 views

  • Iger planned to pump nearly $1 billion into this venture, called MyMagic+, a sweeping plan to overhaul the digital infrastructure of Disney’s theme parks, which would upend how they operated and connected with consumers. At the core of the project was the MagicBand, an electronic wristband that Iger envisioned guests would use to gain entry to Disney World and access attractions; make purchases at restaurants; and unlock their hotel room doors. It would push the boundaries of experience design and wearable computing, and impact everything from Disney’s retail operations and data-mining capabilities to its hospitality and transportation services.
  • Disney World, Parks’ crown jewel, seemed to be losing its luster. According to multiple sources, certain key metrics, including guests’ “intent to return,” were dropping; around half of first-time attendees signaled they likely would not come back because of long lines, high ticket costs, and other park pain points. Simultaneously, the stunningly fast adoption of social media and smartphones threatened the relevance of the parks. If Disney wanted these more tech-oriented generations to love it as much as their parents, who had grown up with fewer entertainment alternatives, had, it would have to embrace change now.
  • There were the endless lines for rides, food, and bathrooms; parents juggling maps, hotel keys, baby carriages, and bottles of SPF 75; and kids pulling families on long treks to try to visit every attraction. The park was filled with complications, such as a tiered ticketing system with wonky rules.
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  • The NGE team had big dreams for the MagicBand. It would need to interact with short- and long-range sensors that would be installed around the park. The short-range sensors would let guests scan their MagicBand at sales terminals in Disney park stores to pay for merchandise, for example, or to seamlessly check in at their hotel.
  • The long-range sensors would allow Disney to track guests as they navigated the park. The potential benefits were manifold. By monitoring where crowds were forming, the company could better optimize flow.
  • The MagicBand would also collect valuable consumer data.
  • The tussle over digital access points,
  • The tussle over digital access points
  • where customers would use their MagicBands to enter each ride, was typical of the dysfunction between Frog and Imagineering.
  • More than 28,000 hotel doors needed their locks replaced in order to connect wirelessly with the MagicBand, even as some 80% of the rooms at Disney’s resorts, on average, were occupied. Two dozen workers spent eight months upgrading 120 doors per day. The company rolled out 6,000 mobile devices to support MyMagic+ in the parks. More than 70,000 cast members got MyMagic+ awareness training, with 15,000 learning service-specific tasks for, say, FastPass+ kiosks or MagicBand merchandising
  • Disney World’s physical infrastructure, which was first built in the late 1960s, needed major capital improvements. Two hundred eighty-three park-entry touch points needed to be upgraded. Much of Disney World lacked a Wi-Fi connection, so in order for guests and cast members to take advantage of MyMagic+ and its mobile apps (which would offer a map service and real-time wait times for attractions), the company had to install more than 30 million square feet of Wi-Fi coverage.
  • There is no line at the main entrance to the park, where cast members and a row of polished, golden digital access points greet me, and it takes just seconds to stream through with my MagicBand. According to Disney, the MagicBand has cut turnstile transaction time by 30%. Park capacity has also increased.
  • “Honestly, it’s not so magical,” one cast member tells me about MyMagic+, echoing a common sentiment I hear from park employees during my visit. “It’s just for your hotel room [door] and paying for things.” When you look closely, there’s less to MyMagic+ than what some on the team had hoped for.
  • MyMagic+’s rocky rollout makes the Imagineers’ case for conservatism in the face of technological change seem sound. A slew of problems reared up after launch
  • The Imagineers and Frog certainly did disagree during the MyMagic+ development, as did many others, and that disagreement had repercussions and costs. But it ultimately led to a successful conclusion. What Staggs calls “constructive discomfort” is what sophisticated collaboration is all about.
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    This article offers a telling account of how Disney developed and implemented the MyMagic+ initiative, providing important insights into how major corporations approach massive tech-related capital investments. Among the most salient takeaways: 1) how Disney recognized that the parks' pain points could be addressed through the public's growing predilection for personal, always-connected; 2) how these massive internal projects can pit different departments against each other, and how sometimes that antagonism can lead to beneficial results; and 3) how a project like MyMagic+ can have a profound positive impact on the company and still be considered by many to have not fulfilled its potential.
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Doing More with Less, How Hospitality Management Teams Take Advantage of Touchless Tech... - 0 views

  • "Reduced staffing levels will mean more work is falling to management and executive level teams. This, combined with new social distancing mandates and guest health concerns is creating the new guest journey, one that relies more on technology than ever before." Technology that can take the pressure off management and provide integration across property operations at every point of contact will help organizations manage through lower staffing levels without compromising guest experiences.
  • or the past several years, Maestro PMS has offered users a variety of integrated modules, touchless tools, and apps that reduce or eliminate the need for physical contact. Online web and mobile guest registration check-in, online prepayment portal, express mobile check-out and electronic signature capture support a touchless guest journey and eliminate several unnecessary points of contact.
  • Mobile-key guestroom access combined with web registration check-in lets guests forgo personal front desk contact at check-in.
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  • For more information on how to deliver a mobile strategy to support the guest journey you may click on the Maestro PMS' Guest Engagement white paper.
  • The Maestro Property Management System delivers flexible and scalable deployment options with an identical full-featured web browser or windows solution available in the cloud or on premise. Maestro's revenue-generating hotel management software tools and services increase profitability, drive direct bookings, centralize operations and provide personalized and mobile guest service tools to enhance the guest experience. Click here for more information on how to engage and socialize with Maestro PMS.
  • Maestro is the preferred cloud and on-premises PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups. Maestro's PCI certified and EMV ready enterprise system offers 20+ integrated modules on a single database including web and mobile apps to increase profitability, drive direct bookings, centralize operations, and enable operators to engage guests with a personalized experience.
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    This article explains a new way that hotels and different companies will be using a new PMS. This PMS will make it easier for the guests and businesses, due to a touchless way of traveling. Due to the challenging times that we are going through at the moment. This is very safe way for all people to still be able to visit hotels and have a great vacation.
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Thin Smartphone Recycling Getting Tougher - They're Harder to Dissemble - 0 views

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    According to the article "Thinner is Better" the recycling of e-waste is a critically important task, because if these devices end up in landfills, they pose potentially significant environmental hazards because of the toxins contained within them. E-Waste recycling allows the metals and other usable parts within them to be used to make new products, which helps hold down production costs. Also, they state that the problem of irresponsible e-waste disposal could get worse as consumers continue to drive up sales of paper-thin tech devices. Researchers say that the slimmer and more compact electronics are, the harder it is to take them apart for recycling.Design trends are now believed to play a growing role in the problem of e-waste, since thinner tablets and phones with fewer components are harder to dissemble and are increasing the cost of recycling.
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Surge in lockdown e-waste heading for landfill, experts fear - 1 views

  • may have caused a surge in electrical waste heading for landfill
  • Smaller electrical items such as electric toothbrushes and kitchen blenders are among the most likely goods to have ended up in rubbish bins rather than the recycling system.
  • Research suggests 60 per cent of people were de-cluttering during the lockdown, Mr Butler told the hearing —  and if all that waste was being recycled, HWRCs should be experiencing a surge in collections.
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  • estimates suggest collection levels are still around 50 per cent below normal levels for the time of year
  • Concern is growing over the treatment and disposal of lithium ion batteries
  • Unless processed and recycled safely, lithium batteries pose a serious fire risk
  • lot of these batteries are being put into household waste bins or thrown into skips at recycling sites. And they are not then treated with the caution that is needed
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    Through the lockdown there may have been an increase in the amount of e-waste thrown into the regular trash. About 60% of people are believed to have been their homes during quarantine. If e-waste was disposed of properly there should have been a surge at e-waste disposal sites, instead there are estimates that suggest collection levels are 50% lower than normal. This also poses a fire risk due to the lithium ion batteries found in most phones, laptops, and even electric toothbrushes.
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    According to the article, the biggest issues for recyclers during the lockdown will include the increasing quantity of small-sized daily appliances and Li-ion batteries discarded to the bin, rather than being handled professionally and properly, and the rising quantity of electronic bikes. Li-ion batteries are risky since they may cause a fire, yet the current situation is not very optimistic.
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Proximity Marketing | What is Proximity Marketing? - 0 views

    • abroo041
       
      This website discusses what proximity marketing is, who uses it, the target market, and how a proximity marketing plan is created and implemented. Proximity marketing is the use of cellular technology to market to mobile device users within a certain radius of a business. Almost every business uses proximity marketing in different ways. A restaurant might use it to advertise a new promotional meal, while an airport may use it to provide maps and promote their destination to tourists. The target market is anyone with a mobile device. Knowing your goal of marketing is the first step in creating a proximity marketing plan. Understanding the quick nature of these marketing advertisements and tailoring them to provide the most essential information and attract the viewer, all within a short message, is also important to successful marketing.
  • Locations such as shopping malls, large retail outlets, and trade shows, where consumers are generally planning to spend at least an hour or two, are prime areas for a proximity marketing campaign.
  • Proximity marketing helps companies and service agencies do just that
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  • Proximity marketing—also sometimes called hyperlocal marketing—uses cellular technology to send marketing messages to mobile-device users who are in close proximity to a business.
  • While the audience is limited to those in the proximity of the business and those using its Wi-fi or Bluetooth signal, the message is very user friendly and reaches those most likely to visit a store. Who employs Proximity Marketing?
  • Major retailers, such as Ikea or Macy’s, can send store maps and coupons or offers to apply for their credit card or to enroll in their loyalty or rewards programs. Hotels can inform guests about on-site events and promotions or can offer to enroll them in loyalty or rewards programs. Restaurants can send special menus/daily specials, coupons, offers for loyalty programs, or perhaps send trivia questions or other games to help them pass the time while they wait for their table to be ready. Shopping malls can offer a proximity marketing benefit to their tenants by putting together a package of coupons or offer a discount at any mall retailer. Travel hubs such as airports and public transportation centers can provide maps or display ads that can be sold to local tourist destinations. General information about a product or service can be delivered through proximity marketing even if the fixed location of the business or service agency changes
  • This makes just about every consumer with a smart phone potentially susceptible to a proximity marketing campaign, particularly younger, tech-savvy shoppers who are more likely to own smartphone and use them while shopping.
  • With mobile devices becoming a staple of modern society and the preferred way of accessing digital content, today’s successful marketing professionals will need to understand how to connect successfully with mobile consumers.
  • One of the key benefits of proximity marketing is that its messages reach a high percentage of potential customers who are in the area.
  • The main purpose of the proximity marketing plan is to connect with customers while they are near your business or service and spur them into action
  • In the case of mobile messaging, it’s important to consider adding an opt-in component to your campaign.
  • More and more, customers value control over the messages they receive and desire privacy from unwanted solicitations
  • Mobile devices are made for short messages and quick interaction, and there is intense competition for the attention and time of the mobile device user. Therefore, in developing a proximity marketing plan, messages must be sharpened and honed to be as clear, concise, and impactful as possible.
  • If the goal is to drive as much traffic as possible to the business and maximize sales that day, then an electronic coupon or special offer might be the best strategy. If the store has a high turnover rate, the goal may be to make a connection with customers by offering them incentives to return.
  • The digital and interactive nature of most proximity marketing campaigns provides the advantage of real-time data collection of response and success rates. If a message is failing to connect, it can be easily and quickly adjusted.
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Why Hospitality Leaders Should Reevaluate Their Information Security Policies to Regain... - 0 views

  •  Nearly one in three (31%) hospitality companies said they do not have a policy in place for storing and disposing of confidential information on end-of-life electronic devices, and 19% don’t have a policy for storing or disposing of confidential paper documents.
  • With nearly a quarter (23%) of consumers reporting they would take their business elsewhere following a data breach, hotels
  • More than two in five (41%) hospitality businesses say they believe it’s likely their organization will experience a data breach in the next five years, and 44% believe the source of that breach will be human error or accidental loss by an employee or insider.
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  • More than half of Americans (60%) believe that their personal data and information is less safe and secure than it was 10 years ago, which may be why nearly all (93%) hotel owners feel like they need to do more to show employees and consumers how they are protecting personal information.
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    Almost a third of hospitality companies have reported that they do not have a policy in place for storing and disposing of confidential information. In that same group another 19% reported that they don't have policy for storing or disposing of confidential paper documents. This is a alarming because most hospitality companies have to store consumer information. Nearly 23% of consumers reported they would take their business elsewhere following a data breach which should be a walk up call in the industry to improve their current security. What is even more alarming 41% of hospitality businesses say they believe that their organization will experience some form of data breach in the next five years.
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    The security of data in the hospitality industry is now more and more important. Although some hotel owners may not keeping it in mind as an important issue, a large percentage of hotel guests feel concerned about it. This discrepancy should be a wake-up call for hoteliers. Organizations can do three things to minimize risk: update security policies, train employees better, and regaining customer trust. Current statistics provided evidence that these three aspects are all important and can be improved.
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12 Ways To Increase Hotel Security - LODGING Magazine - 0 views

  • Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes
  • American Hotel & Lodging
  • Association (AHLA) security consultant
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  • Hotels can be held liable for the criminal acts of third parties
  • Guest Safety: Ensuring Return Stays and a Good Reputation
  • Update locks.
  • Provide a sense of ownership.
  • Monitor activity with software.
  • Evaluate and improve—quickly.
  • Meet and greet.
  • Make time for safety meetings.
  • Theft and Fraud: Monitoring Employee Activities It’s a disappointing reality that hoteliers have to contend with employee theft and fraud. B
  • Boost employee empowerment.
  • Staff smart.
  • Add active monitoring to video surveillance.
  • Cybersecurity: Protecting Electronic Borders
  • As technology has advanced, so has criminals’ ability to exploit those new technologies. The hotel industry has seen several such examples lately
  • Connect IT and security departments.
  • Upgrade to VLAN.
  • Beware of social engineering.
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    This article highlights all the necessities to make sure your hotel is safe and secure for all your guests. It specified for cyber security, however, that switching to a VLAN server would be massively beneficial for the hotel as it becomes a private server that has multiple stages of security to bypass. In addition, it advises the modification of passwords every few months because apart from cyber breaches, people also try to con others out of their passwords by word of mouth and manipulation.
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    In this article it talks about the 12 different ways to increase security in our hotels and how to make thing more safe for our guest.
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Global Distribution Systems in Present Times - Four Major GDS Systems; Amadeus, Galileo... - 0 views

  • The travel marketplace is a global arena where millions of buyers (travel agents and the public) and sellers (hotels, airlines, car rental companies, etc.) work together to exchange travel services.
  • Nowadays, more travel is sold over the Internet than any other consumer product.
  • Nearly 37 million of Americaÿfds more than 162-million active Internet users have already purchased travel online. Online travel bookings exceeded $23 billion in 2001, and are expected to reach $63 billion by 2005.
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  • GDSs were actually among the first e-commerce companies in the world facilitating B-2-B electronic commerce as early as the mid 1970s, when SABRE (owned by American Airline) and Apollo (United) began installing their propriety internal reservations systems in travel agencies.
  • travel agents spent an inordinate amount of time manually entering reservations
  • There are currently four major GDS systems:   Amadeus   Galileo   Sabre   Worldspan 
  •  
    GDS systems
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Hotelogix announces contactless capability for guests, compliance with COVID-19 guideli... - 0 views

  • Hotelogix, a leading Enterprise-Grade Cloud Hotel PMS provider releases an API stack, enabling complete contactless check-in and check-out experience for hotels
  • various other guest-facing capabilities
  • works ‘on mobile’, without a mobile app
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  • contactless platform in compliance to COVID-19 guidelines, which eliminates the human touch in the entire course of the guest stay at the hotel.
  • collecting feedbacks, selling upgrades, in-room ordering,
  • o perform all check-in related activities from the ease of their own device without having to interact face to face with any hotel staff.
  • digitizing other areas of interaction between the guest and the hotel.”
  • seamless end to end integrated experience with contactless modules
  • pace of recovery
  • how fast hotels can implement technology to adapt to the new normal."
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    The article talks about Hotelogix, a cloud-based hotel PMS, teaming up with Xperium's new technology that enables complete contactless check-in and check-outs. This new technology allows guests to perform all the normal check-in activities right on their cell phone, without the need to download a specific app. It digitizes the paperwork so the guests can electronically review the reservation and sign off on the registration card. They can also select their room right from their phone. This new technology complies with the COVID-19 guidelines and will be key in the industry's recovery. The new technology doesn't just end with the check-in process. It offers various capabilities such as collecting guest feedback and preferences, up-selling rooms, ordering room service, and can even take credit card payments. With the pandemic and the need for contactless services, this will help push cloud-based PMS to the forefront. The speed in which hotels adopt these new types of technologies will be crucial to their recovery in the new normal.
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Restaurant Customer Service And Technology: Chili's' Tableside (POS) And Mobile Approach - 0 views

  • It's a mistake to think that a waiter's job is primarily to deliver food. This is one of the primary lessons I get across in my customer service training sessions for restaurant waitstaff: that waiting tables is a multifaceted art form that includes providing guests with feelings of recognition, comfort, and anticipation, providing a bit of theater, and, sometimes, serving as couples counselor and family mediator. Getting food to the table is really the least of what’s involved.
  • And there lies perhaps the biggest danger when you’re considering a move toward installing tableside technology in a restaurant: losing these less obvious, but emotionally crucial, parts of the waiter role. Another danger is that the implementation will be off-brand and off-putting.  There is a 4-ish star steakhouse with locations in several U.S. cities (think: "Morton’s but regional") whose black-clad, iPad-based menu opens on Page One with cheesy Comic Sans electronic discount coupons and two-for-one offers.  Maybe this doesn’t put you off your feed, but it did me, and I doubt that I’m alone. Which means that all the effort the restaurant had put into properly costuming the waiters, gussying up the dining room, sending its sommelier on vineyard junkets, teaching the waiters how crumb down the white tablecloths (and buying all those silver table crumbers) went down the drain with that one, ridiculously off-brand, choice. Folks: Just because you can do it, doesn’t mean you should do it; before you deploy any tableside technology, make sure that every single part of the deployment fits your brand, or at least fits your brand as you want it to be perceived in the future.
  • Which brings me to Chili’s Grill and Bar, the ubiquitous casual dining chain. Chili’s, which pretty much defines the mainstream of chain restaurants (and is not a place that self-service couponing – free chips with your loyalty points! – will be off-brand), is quickly becoming a definitive mainstream example as well of tabletop point of sale (POS) technology and mobile self-service restaurant technology.
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  • Solomon: Is the human element getting lost?  Allen: Absolutely not! A key differentiator of casual dining is the personalized service model. Our technology innovation is not only a win for our guests, but also a win for our team members. With technology, we’re able to remove some of the mundane tasks of the server and allow them to make our guests feel special with a memorable dining experience. Furthermore, technology is completely optional and guests can choose to opt out if they wish. These tablets do not eliminate the personal service our guests receive from servers. In fact, these tablets have served as a good tool for our team members to help eliminate some transactional pain points, such as paying the bill or ordering dessert, and have helped our team members do their job more efficiently. This allows our team members to focus on the duties that make a personal impact on the dining experience, such as getting to know the table, taking entrée orders and delivering meals, among other duties.
  • Micah Solomon:  Can you bring me up to speed on how the Chili’s digital service came to be deployed, and how it’s going so far? Wade Allen, vice president of digital innovation and customer engagement, Chili’s Grill & Bar: We started our digital guest experience journey in Sept. 2013 as the first mover in the casual dining industry to bring tabletop technology to our restaurant tables. The goal was to remove common guest pain points around paying the bill and re-ordering drinks. We’ve seen rapid adoption with 75 percent of guests using the tablets to quickly pay their bill. Furthermore, we’ve been able to gather valuable insights through real-time feedback where 25 percent of guests use the tablets to complete the Chili’s survey at the end of their dining experience. This feedback allows us to make improvements on an individual restaurant level, as well as, provide proof points for national-scale decisions around our Fresh Tex and Fresh Mex menu favorites. Once we had the tablets in place, we took a different approach and launched a fully digital loyalty program, “My Chili’s Rewards,” in May 2015. The goal was easy access/participation for all guests. We also included unique elements around gamification to keep guests engaged. In six months, we went from no loyalty program to 4.2 million members. Furthermore, approximately 18 percent of transactions in restaurant are tied to loyalty members. We’re building on this for what we call “loyalty 2.0” with our latest partnership with the Plenti rewards program, as the newest partner to join representing the casual dining industry. This will allow guests to earn points at partner locations and redeem for their Chili’s favorites.
  • Solomon: What are the backup plans for when guests want human rather than kiosk service? Allen: Our model is based on personalized service to make guests feel special when dining with us. So, the personalized aspect will always be a part of what guests experience at Chili’s. The technology innovation is completely optional and guests can choose to opt out if they wish.
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    This article is about Chili's success with their EMenu technology. The article was written in 2016 and includes an interview with Chili's VP of Digital Innovation and Customer Engagement. The EMenu has been a huge success for the chain and the interview touches on everything we discussed in class.
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Speedy Check-In Lets Hotel Guests Bypass Front Desk - 1 views

  • The hospitality industry is moving toward more automated check-in systems
  • “Customers are used to A.T.M.’s at the bank instead of tellers, checking in for airplane flights online, and they are now looking for that same efficiency when they arrive at a hotel,” Mr. Craig said. “No one wants to wait in line for the front desk anymore.”
  • an upset customer posting to Twitter, Facebook or TripAdvisor can easily share bad impressions with a wide group of people.
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  • automated check-in was also a plus for hoteliers who wanted to assign additional duties to the front desk staff. “When a guest checks in late at night and the same employee can make sure the check-in goes smoothly and also sell them something to eat,” he said, “the hotel has saved money on staffing, increased its revenue and increased customer satisfaction.”
  • The different check-in methods are meant to provide options for guests, not to supplant any,
  • “Leisure guests here for shopping, dining and culture may want the opportunity to talk with our front desk associates to get some quick recommendations, versus a person here on business who may prefer to check in though the Web or self-check-in kiosk,
  • welcoming, like coming to a friend’s house
  • remove the physical barriers between the guests and the staff
  • hides the technology but uses it to prepare for and personalize each check-in.
  • orientation takes place at the same time as check-in
  • “There’s a lot of preplanning, technology and communications going on behind the scenes, but humans are the most important part of hospitality, so we keep the technology parts hidden
  •  
    This article is giving the reader a look into the new check in procedures being implemented by hotels across the world. This "speedy check-in" allows for guests to by pass the traditional front desk check in and instead opt for check in via kiosks located in the lobby or even checking in before arrival. The automatic check in trend began as a way to relieve guests from having to wait in long lines when arriving at their hotel to check in . The option for speaking with front desk associates is still there but would rather serve as more of concierge, with suggestions on restaurants and questions regarding any leisure activities within the city or hotel itself. Some hotels are also taking the approach of personal greeters who approach the guest upon arrival, making the check in process more like a welcoming into a friends home. Overall I love the idea of being able to bypass hotel lines, especially during holidays when lines tend to get quite long or when arriving to a hotel fairly late in the night. Being able to arrive and head straight to the room allows for smoother check-ins and more efficient use of front desk associates. The personal greeters also provide more of an at home feeling. Guests can feel like they are personally being cared for as opposed to just being another occupied room. 
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    As we move into a technology focused society hotel needs to follow the trend of what travelers want and how to streamline using technology. This article describes how hotels are implimating kiosk in their lobbies to offer their guest a quick and easy way to check-in without having to make the line at the front desk. The hotels goal is to leave the "hotel embassador" and/or front desk for guests that have special requests or questions about their stay. They reference a hotel in Boston that has taken the electronic checkin a step further. They email the guests prior to arriving at the hotel two codes. The first code is to be used at the front door to enter the hotel, and the second code to enter into their hotel room keypad. They interviewed President and General Manager of NCR Corporation's travel business about these types of services. He stated that they offer travelers the same speed and quick services as ATM machines at banks or kiosks at the airport for quick checkin. He went on to say that they expect that type of service when traveling. Mr. Craig even touched on how a travelers feedback is even more important due to social media. One bad review can affect the hotel instantly after they tweet, post, etc. In the article they also interviewed Glenn Haussman, editor of the online trade magazine Hotel Interactive. He stated that with the use of the kiosk and express check-in the front desk staff can offer a more personal experience by doing other tasks. For example they mentioned a late check guest might want a snack or something to relax after a tough flight. By the staff not needing to check them in can go get the guest a coffee, or something to eat; this making the experience feeling more personal. The article states the Hyatt chain has implemented their kiosk in almost all their properties in major cities. They still offer a more traditional check-in as well. They went on to say some chains are using greeters with ipads to check guests in as they ente
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Mobile key: It's the new reality for hotels | Hotel Management - 1 views

  • ” Shedd said. “On average, guests using digital key rate a hotel seven points higher than keycard guests with 84 percent of guests likely to use digital key again. 
  • New technology always takes time to enter the mainstream and mobile key is still on the adoption curve, but reviews among users and hotel satisfaction scores prove out that mobile key is the future
  • “The global demand for digital locks has swamped the manufacturers to the extent the typical wait time to receive new locks is up to 90 days. Challenges still exist around budgets to fund upgrading locks to BLE, but the desire to do so among hotels worldwide seems to be universal.”
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  • Remote check-in with mobile keys will allow guests to go straight to [their] room and improve the hotel’s operational efficiency.”
  • The mobile technology used with radio frequency ID electronic locks delivers a more personalized and interactive guest experience—from check-in and informing guests of hotel amenities to securely accessing their room, all via their mobile device,
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    The article titled Mobile Key: It's the new reality for hotels by Esther Hertzfeld, discusses the various aspects of the implementation and utilization of the mobile key technology in hotels. The mobile key technology is a Bluetooth enabled lock that a user can open with their mobile devices. The popularity and demand for mobile key entry in hotels is skyrocketing. However, hotels can't implement them as fast as the guests demand and desire them. It will be easier for hotels that are being built from scratch to integrate the feature than established hotels switching over to this new technology, but I believe they will eventually. In the article it states that guests rate the hotel 7 points higher with mobile key cards. Higher reviewed hotels will bring in more guests thus increasing hotel revenue. The utilization of the mobile room key allows the guest to check in on their phone remotely. Once the guest arrives to the hotel they can go straight up to their room without having to stop at a front desk. This gives the guest a more personalized and efficient experience, which I agree with. In my opinion being able to walk into a hotel and go up immediately to my room is ideal. I have not stayed at a hotel yet that has used the mobile key feature but I imagine it is great. I think all hotels in the future will run on mobile key entry. The article states there will be a learning curve for the guests and staff initially. It will be important to educate guests who don't travel often and guests in general. It stated that some people might feel embarrassed if they don't use the mobile key correctly and need to return to the front desk. That could be very frustrating to some guests who come to their room and then have to go back downstairs to talk to the front desk if something goes wrong. It is also stated that there will be awareness and comfort challenges with the front desk staff. I believe that mobile key entry is the future of hotel technology. It will take
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Introduction To Green Computing And Its Importance | Green Technology - 0 views

  • Any technology that aspires to be nature-friendly ought to be green. Recognition of this fact has led to development of green generators, green automobiles, green energy, green chemistry as well as green computing. Green computing is a leap forward for information technology (IT), and more specifically for information and communication technology (ICT). Green computing has emerged as the next wave of ICT.
  • Motivation for the subject of green computing arose to protect environment against hazards generated at three different states of ICT, namely, information collection (by electronic devices), information processing (through algorithms and storage) and information transportation (through networking and communication).
  • In today’s scenario, primary challenge in achieving green computing is to realise energy-efficient devices, energy-efficient processing and energy-efficient networking.
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  • Foundation of green ICT was laid as far back as 1992 with the launching of Energy Star program in the USA.
  • Green ICT is a clean-environment-based technology. However, fruitful realisation of green ICT is equally dependent upon awareness in society. Society needs to practice common ethics of ‘don’t keep computer on, when not needed,’ ‘don’t use Internet as a free tool, but as a valuable tool of necessity only,’ ‘don’t unnecessarily replace devices after devices just because you can afford to’ and so on
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    This article discusses the importance of Green Computing and its impact that it has on our daily lives.
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