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12 Best Event Management Platforms of 2020: What's the Best Solution? - Financesonline.com - 2 views

    • dlcrawford
       
      In Event Marketing & Sponsorship, we were given the opportunity to take a free certification for Cvent- I highly recommend it! It was very easy to maneuver and I think it'll be a great skill to have on my resume.
  • Before buying a new event software or upgrading to a new one, it is imperative first to take note of your business objectives, the features that you’re searching for, the trends that currently control the industry, and perusing unbiased comparisons of top events management apps.
  •  event management software, which controls how your audience gets involved in your event throughout the entire process
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  • , 41% of consumers consider events and experiences as an effective way for them to understand products
  • almost every year, new trends in meetings and even in events technology arise
  • corporate events generated over $1.7 trillion in direct spending. Likewise, the same business events produced $2.5 trillion in business sales and 26 million jobs
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    Very interesting read! The article directly asks experts to compare different event management solutions today. The article also includes description of the top trends in event technology.
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    This is a great read exploring and comparing event management platforms. The author points out that "the key to success is creating meaningful gatherings that engage attendees and make a lasting impact." The author then looks at various event management software solutions and explains how they help event planners to create a good lasting experience. Such platforms include Monday.com, Wrike, Project Manager, among others.
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    I concur that this article was very informative and helpful.
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Data Security in Hospitality - Why Is It So Important? - 0 views

  • The hospitality industry has one of the highest numbers of security breaches.
  • As a result, the hospitality sector seems to be an ideal target for cybercriminals looking to carry out credit card fraud and identity theft crimes.
  • Such complex ownership structures could result in breaches as in the case of the Wyndham Worldwide breaches which occurred back in 2008 and 2010
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  • These criminals infect point-of-sale systems with malware that scrapes card information. 20 out of the top 21 high-profile breaches that have occurred since 2010 have been a result of this strategy.
  • One of the more recent data breaches in 2019 - the Earl Enterprises data breach involved the theft of over 2 million credit card numbers. It is believed that the breach was the result of malware installed on POS systems at the popular restaurants run by the company.
  • Having well-trained staff is invaluable for ensuring the secure collection and storage of sensitive data. However, the hospitality industry has a very high turnover rate due to the fact that it largely involves seasonal work.
  • Just one untrained individual can give cybercriminals easy loopholes to gain access to sensitive customer data.
  • It involves employees selling customer data to third parties unknown to the management of their organization
  • High profile breaches such as the recent Marriott International data breach which resulted in the leakage of the personal data of over 500 million guests continue to drive up awareness levels.
  • Failure to provide adequate data protection can have catastrophic consequences for hospitality companies
  • Organizations in the hospitality sector can protect the data of their customers by implementing a number of best practices for mitigating the risks associated with data collection.
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    According to this article, the hospitality industry has one of the highest numbers of security breaches. Due to the nature of the business, credit card fraud and identity theft crimes seem to be an ideal target for cybercriminals. Humor error, high turnover rate, and insider threats are just a few primary factors for security breaches within the hospitality sector. The consequences of data breaches can have a long lasting impact on the company, including, customer trust, tarnished brand reputation and legal and financial problems. As we all know, hotel owners and operators do not want anything to impact their revenue. Encryption of credit card information, operating a continuous training program in cybersecurity, adhering to relevant regulations, using firewalls, and a detailed response plan in the event that a data breach should occur are a few practices the hotel sector can implement to mitigate a cyber attacks.
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Single domestic GDS platform, better aircraft utilisation help Air India cut expenses -... - 0 views

    • aleliason1992
       
      I think this is an interesting read about a smaller airline that ended up saving money by switching to only GDS ticketing. Their largest profit margins are found in domestic but have kept only their most popular flights. I think that this is an interesting way of maximizing profits but i think it would only work because they do not have a fully automated system. If they tried to expand their airline, i bet they would run into bigger problems with GDS.
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    This article demonstrates the significance of GDS in cutting cut the operation costs in the airline industry, and thus, improves profitability. The article explains that Air India solved its financial problems by implementing GDS. The use of GDS in domestic ticketing helped the company to reduce its expenditure and earn more revenue. Thus, this is an effective method that modern airlines can use to increase their profit margins.
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7 Hospitality Tech Trends For Hotels | HERE Mobility Blog - 1 views

  • A survey made by Oracle Hospitality amongst hotel guests in the U.S, showed that 64% of guests consider extremely important for hotels to improve their guest experience by investing in hospitality technology.
  • The key pattern of every technology-based service should be to enhance the guest experience through offering convenience.
  • Guests can check in remotely through their smartphone, significantly saving time for the concierge
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  • NFC improves how consumers pay, transfer files or connect to other devices. For instance, with this technology, guests can use their smartphone as a smart room key or to pay for various services. 
  • Recognition technology This is a new level in check-in identity verification.
  • Moreover, the app can collect useful information such as type of request, usage frequency or even popular menu items for management to leverage on this information to improve their guest service. 
  • Hotels need to work harder to match guests expectations, and one way to do this is to incorporate advanced technologies like AI and IoT-based applications.
  • Smart hotels
  • There are several innovations changing the way hotels serve their guests. Hotels leverage technologies such as artificial intelligence and application development to offer their guests an array of possibilities, from automated check ins, to controlling room temperature, ordering room service, booking a spa session from the mobile app, and even booking a ride.
  • The technological revolution has increased customer's expectations with an emphasis on the search for convenience. 
  • Automated check-in and check out
  • Chatbots
  • Smart concierge and mobility solutions
  • Near-field communication (NFC) technology
  • Recognition technology
  • Blockchain and cryptocurrency
  • A branded app
  • Mobile check-In
  • Online reputation
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    This article goes over the recent trends that the Hospitality Industry has been adapting to in the past few months. It goes over the importance of Hotels taking the extra time to get to know what will make a specific guests experience that much more enjoyable by paying attention to details of past stays, and making things more convenient and accessible. These goals can be reached by keeping up with technology trends such as Apps giving guests easy and quick access to Check-in and paying for things throughout the hotel.
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    Its great to see that AI is one of the trends listed. A lot of problems can be automated using AI. Moreover, it can personalize the experience for the customer. In general I think technology should not also offer convenience to a customer but personalization as well!
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Linga Brings Latest Cloud Restaurant and Retail Operating System to Hotels Around the G... - 0 views

  • Linga has announced that its flagship product, the Linga rOS (restaurant and retail operating system), will now share its premium set of enterprise features with hotel properties using Oracle's OPERA PMS or Micros' Fidelio PMS. Enterprise features like its award-winning point of sales, mobile ordering, loyalty programs, employee scheduling, text alerts, self-order kiosks, central kitchen management, payment processing, inventory management, among others, will function seamlessly on the two leading property management systems.
    • lavendersheshe
       
      OPERA and Micros Fidelio PMS are very popular and well known property management systems used by hotels. Linga has created a system that can complement food and beverage operations in a hotel to the experience of a customer much more valuable.
  • "The goal of integrating Linga rOS with two of the largest and most-used hotel and resort management platforms was to offer solutions that made managing a hotel/restaurant business easier, faster, and more efficient for guests and staff.
    • lavendersheshe
       
      Integration of these two systems can help staff be more helpful with guests. for example, making and managing reservations, ordering food, gathering more information on guest preferences etc.
  • Integrating with Linga provides hotels and resorts with a cloud-based restaurant operating system that includes workflow and business automation, real-time data, and connections to powerful hubs for CRM, human capital management, inventory, finance, and more
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    Linga is a B2B software company that introduced a new product called LingaROS which is a restaurant or retail operating system. This system includes premium features that integrate the hotels property management system (OPERA) with the restaurants and retail stores within the property. This software aims at improving the guest experience and increase efficiency in operations.
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The Complete Guide To Finding A POS System For Restaurants - 0 views

  • he good news when it comes to cost is that restaurant POS systems have increasingly moved into the cloud in recent years, adopting a monthly subscription-based pricing model.
  • By contrast, you can get started with one of the popular cloud-based POS systems for $1,500 or less.
  • The total cost of a restaurant POS system depends on a few main factors:
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  • you’ll need to keep the following costs in mind: license fees, monthly support fees, and the cost of any hardware bundles you may need to purchase. Below is a breakdown of the average costs.
  • Monthly support fees
  • Do your best to avoid long-term contracts and cancellation fees, as these can add to your overall cost and convenience
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    Restaurant POS systems have been increasingly moving towards cloud based POS. The total cost of a restaurant POS system is deciding if your it is better to have locally installed POS system or web-based POS system. When making contracts for POS systems its best to avoid long term contracts and cancellation fess
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7 Advantages of Digital Marketing in Hospitality Industry - Wikhotel - 0 views

  • Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.
  • digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.
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  • creating content such as photos, videos, articles, and social media posts that do not boldly promote the business but generates an interest in it.
  • good for customer retention as it engages customers and keeps them in the loop about your services.
  • search engine optimization, is a marketing strategy that aims at improving your rankings on search engine results pages.
  • if a potential client searches for “affordable hotels in town A”, chances are he/she will click on some of the results appearing in the first results page
  • Currently, customers often look up online opinions, ratings, and reviews of your business before making a purchase.
  • Paid searches involve making payments to search engines such as Google, so that your site’s results may appear first whenever someone searches for a certain keyword.
  • Search Engine Advertising also requires a lot of technical input. First, you need to identify the right key search words used by potential customers, such as “best spas in town B”. Secondly, getting advertising space on search engines involves a bidding war.
  • social media is the go-to platform for most internet users
  • Averagely, internet users spend 30% of their online time on social networking sites. It is, therefore, a great place for advertising your service
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
  • SEA (Search engine advertising), on the other hand, enables you to achieve this almost instantly.
  • A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants.
  • Good user experience is determined by several factors. For starters, your web design and layout should be captivating, and easy to use. At the same time, the platform should work well on computers as well as mobile devices and tablets. All these are tasks that are handled by digital marketing agencies.
  • The key issue in this strategy is to get the content right. It needs to be engaging and captivating so as to draw an audience
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    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.
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    This article talks about the different marketing strategies that have been the most effective to businesses in the hospitality sector. While digital marketing is the future of marketing strategies, it has become the most popular in the hospitality industry. Many customers go to the web to discover things such as places to stay, places to eat, and other recreational services. With a great digital marketing strategy, whether it be through social media, search engine advertising, search engine optimization, or proximity marketing, you can build up a loyal client base for your business.
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    Technology has a huge impact in the hospitality industry, especially over the years that social media and research engines have become such a big part of our every day lives. Digital marketing has become one of the most reliable ways to promote and establish brands. One of the most effective method is content marketing which involves sharing or posting photos, videos, and articles on social media to promote the business. SEO is another strategy which involves having the marketing team use key words for the businesses main page to help the business pop up on the main page of search engines. Search engine advertisment is used to promote the business through search engines like google, for example. Being one of the business in the top of the first page makes it more likely for your business to receive recognition.Sociall media marketing and internet presence is the key to e-marketing.
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    This article talks about the ways digital marketing can help the hospitality industry use to improve in the long term.
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    In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.
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    This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.
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Toward a network hospitality | Germann Molz | First Monday - 0 views

shared by marvahb on 18 May 17 - No Cached
  • The growing popularity of online hospitality exchange networks like Couchsurfing and Airbnb point toward a new paradigm of sociality for a mobile and networked society as hospitable encounters among friends and strangers become entangled with social media and networking technologies.
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    Although this article circulates around hospitality, it just goes to show how broad networking has become in this day and age. Individuals from all over the work are using networks to connect with one another and form communities. Throughout the article, the author refers to Andrea Wittel's notion of network sociality and relates it network hospitality. The article goes on to state that Wittel's use of the term 'network' refers both to new structures of electronic connectivity and to practices of making social and professional ties.
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Ways to Drive Direct Bookings For The Modern Traveler. - Tuesday, 29th August 2017 at 4... - 2 views

  • It’s important to have a revenue strategy in place to ensure that your total CPA (cost per acquisition) remains as low as possible for all bookings. When it comes down to it, direct bookings are often the key to growing your revenue.
  • When your customers move online, you need to be there too. Hotels will always be brick-and-mortar establishments (at least until virtual reality gets much further along!), but they still need a strong, active online presence.
  • The internet is key to growth, and a direct booking strategy is the most cost efficient way to grow online.
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  • Beyond the technical details, here are two tried-and-tested SEO strategies you can use for your hotel: Focus on link quality, not quantity
  • Look at your social channels.
  • Video marketing is key when it comes to mobile.
  • Social media creates a dialogue with your potential guests. Contests are popular among millennials, and vivid imagery in your posts will grab attention.
  • If guests are turning to the internet for all their travel needs – and many are – it’s time to use the internet to attract their interest and get your hotel more direct revenue.
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    This article discusses the strategy of drive direct booking for attracting the millennial travelers. There have 5 key insights into the millennial market and the ways to gain the revenue for the hotels. The hotel has to learn how to drive direct bookings through technologies. Market trends are changing fast, especially in hospitality industry. Thus, the hotel owners need to focus on finding the strategy that can help themselves to gain the income. The big benefit of direct booking is hotels can pay less to maintain our own brand website than pay OTAs and other third parties. First of all, the internet is the key that can help the hotel growth the demand. According to the U.S. Census Bureau, Millennials have overtaken Baby Boomers as the America's largest generation. Hotel owners have to know that 90% of millennials go online every day. Thus, we have to move our attention to online as well. Second, hotels can take advantage of search engines. Almost everyone would like to use the search engines every singer day. For example, "Just Google it" has become a common refrain for the younger people. No matter search hotels, restaurant or airplane tickets. That is the best way they must be used. Just like the article mentioned "hotels should focus on quality, not quantity" of their website. Third, mobile phone or smart phone, the best hotel for the Millennials, that must be the hotel can provide the best technology in order to help them to save times. For example, my favorite hotel in Las Vegas is Aria. They provide the smartphone check out and check in service. Customers would like to choose the online service in order to avoid the line. Last, video marketing and social media. I believe the video can attract customers rather than the pictures. The article mentions that "2016 is going to be the major year for video on mobile". For customers, social media is the best way to let them know the hotels better. They will read the feedback from other travelers.
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Event Planning In The Hotel Of The Future - 1 views

  • Combining today’s recognizable technology, such as touchscreen and virtual reality, with concepts that are beyond our time, these are some of the notable features hotels in the future will have.
  • he idea of using robots could help break down the language barrier that is sometimes the case when planning in other countries as these robots are naturally multi-lingual and can adapt to the language you are using.
  • This includes robot butlers, entertainment, greeters and business services which for planning events can be more cost effective and reduce human error, streamlining the process of communicating with the systems to get exactly what you want.
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  • As one of the strongest drivers for change in the event industry, technology plays a prominent role in the planning and management of events
  • It could also be the case that it loses that human touch for the guests and when quick problem-solving is needed, robots won’t be able to deal with this as intuitively as they follow set protocols.
  • With 3D bio-printing currently being researched, it is not a huge leap to consider 3D printers in hotel rooms that can accommodate products such as headphones or clothing and accessories
  • Based on votes and crowdsourcing, venues can be made-to-order and self-assemble the environment around them to suit.
  • Larger venues and associated grounds could create an event in themselves by recreating famous landmarks or even movie settings that could be explored.
  • Based on your DNA, own health and genetics you would be able to visit health centers and spas that could promote longevity. It could become the latest trend in bachelorette parties or healthy event experiences that cater to the health conscious.
  • A hotel that is short-term and could pop-up in limited spaces would work hand in hand with pop-up events and mean they could be reproduced on a larger scale.
  • It is suggested that fast and effective hovering, autonomous airport transfers would be able to go supersonic in order to beat the traffic and reduce the journey. If this is the case it could free up plenty of time on the itinerary for corporate or destination events and this means providing a better experience.
  • As sustainability and environmental issues are becoming an increasing concern and given prominence, it makes sense that future hotels and venues would plan sustainable events and accommodation
  • Sustainable hotels that produce and operate on clean, self-sustaining energy will become a viable option for the environmentally conscious guest and the suggestion is that all hotels would have the option to become sustainable.
  • These would work in a similar way to how a concierge app works now and would streamline the travel bookings and searches. In the same way that Siri can help you access items from the internet or your phone, these avatars would be a more complex and capable version that cuts out the need for travel agents
  • rom biometric payment systems which can greatly reduce the risk of identity theft to eye scanner room entry, DNA authorizations will be more popular. As technology develops, so does the need for security
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    This article talks about the future of event planning. The efforts hotels will have to make to be competitive in the industry. It also talks about the technology that will have to be offered such as VR (virtual reality).
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    This article is very interesting because it lists all the ways that event planning will be in the future because of technological advances. It talks about autonomous staff, 3D shopping, made-to-order venues, personalized longevity health spas, pop-up hotels, supersonic air travel, sustainable hotels, personal travel avatars, and DNA authorization. The article describes the benefits and downfalls to each one and puts emphasis on the fact that these advances are closer than we can imagine.
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What Makes a Successful Event in the Hospitality Industry? | Chron.com - 0 views

  • Events in the hospitality industry include weddings, business meetings, celebration dinners and fundraisers.
  • The events and meetings industry generated $263 billion in direct spending in 2009, according to a study by the Convention Industry Council.
  • As the owner of a small business in the hospitality industry, your first priority is the satisfaction of the client, the person who booked the event and is paying for it.
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  • A successful event leads to the opportunity for additional business from the client.
  • A successful event has good food served at the correct temperature. The service is friendly but not overbearing. Any special requests within reason are handled quickly and politely.
  • A guest at a successful event may refer new business or tell others what a great time he had.
  • The guests and client may not consider profitability as a measure of a successful event, but the small business owner coordinating or presenting the event certainly does.
  • In most cases a successful event is a profitable one.
  • a successful event leaves the client feeling that he got more than he paid for.
  • he event must go as planned, with the amenities the client is expecting, such as the number of tables and chairs, floral arrangements, food, drinks and entertainment.
  • Any problems must be solved quickly without noticeable impact on the guests
  • Their experience depends on the quality of the food, friendliness of the staff and the ambiance of the room.
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    This article discusses the event planning aspect of the hospitality and tourism industry. Topics such as client satisfaction, guest experience, profitability, and perceived value were taken into consideration in regards to the makings of a successful event. According to this article event planning can be profitable is it is done in a manner that encompasses both experience and satisfaction for the client and the guests.
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    This article is talking about what makes a successful Event in the hospitality industry. There are have many popular event such like business meetings, celebration dinners or weddings in hospitality industry. According to the Convention Industry Council, they spend $263 billion for meetings and events in 2009. Everyone trying to make their even successful and satisfied their customer. Therefore, the article introduces the important factors can make the even successful. Firstly, client Satisfaction, client satisfaction for a small business very important because the first priority is the satisfaction of the client, the customers who booked the event and is paying for it. Customers will know if this company good or not through the event. Thus, the company have to plan it well and trying to make the customers happy. Any problem must ne solved as soon as possible without impact customers. A successful event that can help company grad a lot of customer's attention. Secondly, guest experience. Business have to provide the better experience for the customers all the time. Their experience depends on the quality of the food, staff and other facilities in the room. The success event should have a friendly server, good food and comfortable temperature. A little detail that will influence the customers feeling. As a owner of the business, we have to always focus on the detail of the event.
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5 Profitable Internet Marketing Strategies for Hotels - 0 views

  • If you're a hotel owner, chances are you are always looking to attract new guests to your location
  • Hospitality marketing is not always easy
  • Optimize your website for search engines
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  • One of the most crucial strategies for hospitality marketing involves ensuring the visibility of your hotel's website on search engines
  • Having this information available up front can provide enormous benefits for your hotel. If you neglect this strategy in your hotel Internet marketing plan, you will be sacrificing many potential guests. One study found that 40% of mobile searchers are looking for travel-related information, like hotels, are likely to place phone calls if the option is available. Setting up your Google My Business page can make that option available instantly!
  • Research has shown that the top result in searches gets around 33% of clicks. This drops to 17% for the second result and 11% for the third. If you're on the second page, you're looking at about 1% or less.
  • Strengthen your local SEO
  • earch engine optimization involves making critical updates to your website's content, code, links, and occasionally layout to improve its likelihood of ranking in user searches.
  • Because hotels may have a hard time gaining a large number of engaged fans to consume their content or make future bookings, a shift in approach is recommended. For hotels, social media can be an incredible way to encourage interaction with past, current, or future guests, solve customer service issues in a timely manner or highlight the positive experiences that guests have had at your hotel
  • Encourage interaction on social media
  • Linking to your social media pages from your hotel website, and ensuring that they are checked regularly, can help encourage potential guests to contact you there. You may also want to add a tagline to your website, such as, "contact us on Facebook or Twitter with any questions we may answer about your stay"—to encourage this behavior.
  • Social media also helps humanize your business so that you can more easily relate to customers, making it a valuable part of an overall hotel internet marketing strategy.
  • Educate guests with content marketing
  • you may know that adding informative, keyword-rich content to your website is one of the best ways to improve your ranking on search engines
  • Dominate your competitors with PPC
  • nternet marketing for hotels can be highly challenging if you operate in a city that is a popular vacation spot or tourist attraction.
  • Pay-per-click advertising, or PPC, is another way that you can boost your hotel's visibility in search results. Searches on Google don't deliver just natural (also called "organic") results—they also deliver paid ads that have been placed there by companies or businesses.
  • PPC advertising works like this: your hotel sets up ads around certain relevant keywords, like "hotel in [city][state]." You then bid a certain amount, usually suggested by Google, to have your ads appear at the top and along the sides of organic search results. You don't pay anything for your ads unless they are clicked—thus the name "pay-per-click."
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    This article was very interesting because it provided us with 5 different strategies to effectively use e-marketing for hotels. The five strategies they come up with are: Optimize your website for search engines, Strengthen your local SEO, Encourage interaction on social media, Educate guests with content marketing, and Dominate your competitors with PPC. All of these are very helpful hints that we might have heard of before, but it is crucial to go more in depth. I found very interesting that all of them are free except for the last one that requires a bit of an investment.
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THE PASSAGE FROM AIRLINE RESERVATION SYSTEMS TO GLOBAL DISTRIBUTION SYSTEMS - ProQuest - 0 views

    • drbucky
       
      This is ridiculously inefficient compared to the amount of time researching today.
  • INTRODUCTION
  • (CRS)
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    • drbucky
       
      The CRS is still in use today but, from my experience, it is accessed less by travel agents than by the end user (the traveler) directly.
  • airline company managers
  • Consumers also seek immediate confirmation of the reservation;
    • drbucky
       
      One of the smart things about the evolution of the GDS is that designers keep the end user (the traveler) in mind and continue to make sure the systems are user friendly and provide assurances to the traveler. This is significant to remember because there are several GDSs out there performing similar functions so, designing customer friendly systems become competitive advantage.
  • GDS also uses the tourism
    • drbucky
       
      A big benefit for organizations that have strong GDSs: This is an excellent opportunity to collect traveler/guest data. GDSs can be used as an amazing marketing tool in providing information to users in real time and collecting data to help learn how to "speak" more effectively with the users
  • Since there are far more young people
  • Through automation, the efficiency of this process has increased tremendously, while valuable information is being supplied to the customer.
  • Even a relatively standardized hote
  • For instance,
    • drbucky
       
      Perhaps one of the strongest reasons GDSs remain popular in the lodging industry is that these systems are built to be incredibly flexible, reflecting variations in seasonal rates for rooms and for different room types.
  • 1. INTRODUCTION
    • drbucky
       
      The reason I was attracted to this article was that the authors provide an interesting history lesson about the role of the travel agent before the advent of modern-day GDSs, including online travel websites, including Travelocity and Expedia.
  • travel agents spent up to 80% of their time doing things that prepared them for making reservations, and only 20% actually making them. But, due to the commission that tourism providers and travel agents relied on, only the 20% generated revenue.
    • drbucky
       
      Important to note that although this article is specifically written about the airline industry, the entire concept relates directly to the GDS of the lodging industry.
    • drbucky
       
      These systems tend to attract younger users - is this a missed opportunity to attract older users or are businesses intentionally ignoring older travelers who may still depend on more traditional travel agent services?
    • drbucky
       
      Costs to use these systems are high but the ROI may be higher than traditional methods because, used correctly, these systems market and sell themselves.
    • drbucky
       
      This section describes how the lodging industry started to incorporate GDSs into their own businesses.
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The Future of Tulum, Mexico: A New $12,000 Penthouse and More Luxury Development in Par... - 0 views

  • Despite the shock to this hip, bohemian town, the future is slowing starting to look up for this popular destination on the Mexican Riviera.
  • waves as one of the most expensive restaurants in the world and catering
  • Nomade, Nest and new developments from existing resorts like Jashita, Sanara and Be Tulum, including high-end luxurious offerings never before offered in the area.
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  • The new development is inspired by nature
  • All the materials we use are 100% natural, the wood we use is 100% recycled,
  • When discussing the future of Tulum, Sebastian says, "I see how the evictions affected the image of Tulum and it is going through tough times. We want to preserve the magic of Tulum, protect their people and the nature, there are more initiatives towards sustainability, and you see how the locals and the hotel's restaurants and business owners are shifting to the ideal of keeping Tulum safe.”
  • “In our properties, we are also implementing sustainability initiatives, and our goal is to become 100% sustainable, we are looking at new ways to approach energy, water and food.
  • hift in hospitality is toward a light construction with light elements and materials, with very low impact on the ground and the ecosystem, while still maintaining high levels of comfort. It's all about the experience.”
  • restaurant features amazing vegetarian food.
  •  Our design and mantra are Natural Simplicity.
  • The Sanara Jungle Villa is set back enveloped by a natural green garden
  • Daniella, have now been so embraced that we are launching The Real Coconut product line as well as opening restaurants with USA mega companies, Whole Foods and WeWork.”
  • eco-tourism with agricultural initiatives.”
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    I found this article to be extremely interesting since I have been wanting to travel to Tulum for a while now. I was also aware that many of the hotels are focused on preserving their natural resources and maintaning their beautiful town, but I did not know to what extent. One thing I found to be so important was how many hotels are vegan or vegetarian. At first it doesnt seem like a huge deal, but when one realizes how the consumption of meat is bad for the environment, it really makes a huge difference. I think it is really cool that Tulum is trying to create menus that are better for the environment and healthy for their guests. Another thing that the article examines is how the new hotels in Tulum are staying true to their town and keeping things natural. For one example the hotel called Be Tulum is using materials that are 100% natural with wood that is 100% recycled. With having every detail of the hotel with purpose, it really changes the atmosphere of the hotel for the better. The idea here which the article explains is that hotel and shop owners are trying their best to keep Tulum safe and sustainable. The owner of Be Tulum said he was implementing sustainability intiatives and finding new and better ways to approach energy, water and food, which I think is what they are doing by being vegetarian. Overall there seems to be a movement of green initiatives in place for the future for Tulum.
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Industry Insight: How Tech Is Changing Event Planning for Businesses - Eventsforce - 0 views

  • Smart technology is transforming the events industry, making planning easier and events more exciting
  • Organising an event is a logistical nightmare and one of the biggest developments is software to assist with tasks such as registration and email responses.
  • The second is around the collection and analysis of data.
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  • Real-time feedback is also changing the industry.
  • Event speakers, for example, can now receive real-time feedback from audiences, which means they are able to change the way the session is going
  • Knowing exactly who turned up at your event and what sessions they attended is something every event planner wants to know. The information helps figure out popular topics and sessions. It also helps profile attendees.
  • Another application of real-time technology tools are on-site apps
  • is a hugely exciting development.
  • Data capture tools – from event registration systems and RFID to online surveys and event apps – are helping organisations collect valuable information on their attendees which can be analysed to create more powerful and customised event experiences.
  • Event personalisation
  • ou can use the data in the system to collate a report on all the delegates attending a particular session at an event.
  • You may share this list with all the other delegates attending that session to facilitate networking opportunities that are relevant to them.
  • You can break it down by company type, interests and goals and share the list with your session speaker.
  • Looking to the future, Sirius is excited about the impact of drones on events.
  • “It’s going to be interesting to see how they will get used at events. Think about having the ability to track where people move in an exhibition area or trade show.  Or having the ability to broadcast live all the things happening on the show floor. It’s very exciting.”
  •  
    Technology is changing the overall event management experience making events more productive and fun. This article touches on things like advances in event organizing software, real-time feedback for speakers and data collection of attendees that can lead to personalizing activities throughout the event. I think most professional public speakers would say they already get real-time feedback from their audiences; no technology required. But for more novice speakers, that type of feedback would not only improve their session, but also help them hone their speaking and delivery skills more quickly allowing them to become better speakers faster. Personalizing an event to each attendee sounds pretty cool. Read the section about using the data collected during the registration process. It's interesting to think the data could be cross-referenced to bring delegates together for networking opportunities. Making important business contacts is a key reason people attend events.
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Best POS Systems of 2017 - Reviews & Pricing - 0 views

  • There are many reasons why any business could benefit from switching to a POS solution. One of the best reasons is for accounting purposes.
  • In short, Point Of Sale equipment can lower the cost of doing business while improving productivity at the same time. 
  • While many POS companies argue that their devices are suitable for any business with a product or service, POS companies are most popular for the retail and restaurant industries.
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  • For restaurants, you can equip your staff with POS devices which allow them to take orders tableside and then send them directly to the kitchen wirelessly, utilizing a cloud POS system.
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    This article gives you 8 of the best choices of POS systems linked to their websites, so you can explore the options and compare. It suggests recommendations on choosing the proper POS system based on experts' reviews. It shows the many reasons why businesses would benefit when choosing a POS system over a traditional cash register. It says that any business would benefit from POS systems, but it suits better the retail and restaurant industry. I think POS system is perfect for restaurants!
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5 Ways Your Tech Will Go Green in 2015 - 0 views

  • But there are also many lesser-known tech devices out there designed to reverse the negative effects of human activity on the environment.
  • The newest wave of green technologies is aimed at the average, environmentally conscious person, and features products and services that will give consumers greater control over the carbon footprints of these tech devices.
  • Maximizing the energy efficiency of your home with smart technologies  is a worthwhile endeavor, but even with data about your energy use in hand, becoming more efficient might be easier said than done,
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  • BuildingOS provides a central hub where the data from all of a building's systems (e.g. water, electric, gas, solar power) can be processed and understood. If the experts are correct, you'll likely see many similar applications emerge for homeowners in the new year.
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    This article talks about the 5 ways can make the technologies will go green in 2015. We all know solar panels, electric cars, high-efficiency washing machines. Those technologies can negative effects the human activity on the earth but there are so much lesser known tech devices out there designed to help human to save the energy of the earth. Firstly, smart homes, it's hard to see the smart homes, being green is not that hart just makes your electric things to connect the internet. For example, connect your refrigerator to your smartphone, this way can allow the people adjust the temperatures all the time instead of walk to the refrigerator. Thus, being green only need to move your finger. It can help people to track that how much energy they use in their home, office or school. Therefore, they can reduce their bills in order to save the energy in the world. The article mentioned the most popular one is smart thermostats. Smart thermostats can "remember" the temperatures you prefer and can sense when you are not in the home. Thus, they can turn off the AC which's can save an of electric because that connect to the Wi-Fi and you can control it use tablet or smartphones. Second, the most important thing is smarter homeowners. The smart owner will maximize the energy efficiency of your home with smart technologies, using the website such as BuildingOS. This app gives the users the tools they need to analyze the efficiency of the office. The data that they provide all of from the central hub building's systems include water, electric, gas and so on.
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QR Code Menu Builder for Restaurants: Try Menu QR Codes for free | Beaconstac - 0 views

  • Making a QR Code for restaurant menu is a 5-step process – Login to the Beaconstac dashboard Select “Restaurant-menu” as your QR Code type Upload your restaurant menu as a PDF Customize your QR Code if needed Deploy it in your restaurant
  • Creating a QR Code menu for a PDF menu is straightforward. And, so is the case when you don't have a PDF available. Click a picture of your physical menu Login to the Beaconstac dashboard Select the image or landing page as QR Code types Upload the image you've clicked or, use our DIY editor to build a digital menu Your QR Code is ready!
  • Some of the most popular deployment locations are- Tabletop inserts Table tents Posters by the entrance Curbside signs
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  • mbination of locations. [Source - Beaconstac database] How do menu QR Codes for restaurants work? 1. DEPLOY: Place the QR Codes menus on table toppers, on curbside posters or directly at ordering stations2. SCAN: When a consumer scans the QR Code menu, they will be able to view the entire menu on their smartphones, avoiding unnecessary contact.3. ORDER: They can use this digital menu to place orders.
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    This article talks about E Menus and how it is changing the hospitality industry. I know this week we learned about tablets but with the pandemic E menus are common in almost every location. This is becoming the standard menu.
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Why Augmented Reality Is Having a 2021 Moment - Moonshot - 2 views

  • (AR) has been around for some time now, but AR is getting a fresh take in the young new year.
  • At the annual CES event, AR is already making its presence known early on.
  • The New York Times reports that more retailers are making AR a priority in the new year especially as popular apps such as Snapchat make it easier for retailers to reach shoppers with AR filters.
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  • “The pandemic accelerated a lot of conversations that we were already having,”
  • Deborah Weinswig, the chief executive of Coresight Research, says people stayed engaged with AR experiences for three times as long as they do with traditional e-commerce websites.
  • Retailers hope that will mean fewer exchanges and returns.
  • Meanwhile, we’ve seen a spike in news reports about Apple unveiling its much-anticipated AR eyewear in 2021.
  • This news is another example of how savvy businesses are sensing and responding during the pandemic to adapt to changing consumer preferences.
  • they want shopping to be more of an utilitarian search and click on the internet.
  • As we enter another stretch of prolonged social distancing, retailers in particular are looking for ways to apply AR to make shopping more natural.
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    This article discusses how AR has been around for a while but has now had a boost thanks to the pandemic. The article mentions how companies such as Lenovo, Panasonic, and Apple are going about the implementation of AR through their product offerings as they are sensing and responding to demand created by the pandemic in order to adapt to changing consumer preferences.
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E-Marketing: Definition, Tips, and Best Practices | Cleverism - 0 views

  • E-marketing is the mix of modern communication technology and traditional principles that marketers usually apply.
  • electronic media, more known as the internet (
  • used by your company via direct emails, blogs, SMS or text messaging, web pages, videos, banners, pictures, advertisements (like pay per click, display or social media advertising)
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  • e-marketing is that its impacts are quantifiable
  • ROI or return on investment can be greater than more traditional marketing strategies.
  • according to your company’s goals, product types, business capacity, target market, and other criteria related to your decision making processes.
  • Complete Accountability.
  • New Marketing Routes
  • Cost Effective Marketing.
  • ew site visitors are search engines.
  • incorporate all key phrases into the text in a natural manner, for at least 3 to 4 times.
  • three main steps
  • Appear on top in Google search results.
  • title of your web page
  • short but descriptive file names for your pictures.
  • Make Google understand your pictures.
  • Update your website and continuously offer useful and updated content
  • Always update your website and keep it fresh by having a blog, announcing sales, special offers, and new products.
  • avoid meta keywords.
  • Increased Reach and Audience.
  • contribute to discussion groups and forums
  • Keep track of your competitors
  • Although Amazon and eBay are popular, the margins they offer you are low
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    This article really goes in depth about e-marketing and smart ways to go about when it comes to your business. It highlights the do's and don't in majority of each situation you may be faced and how to always manage your company on a daily. E-marketing is something that needs to be managed, looked through and updated on the daily to attract new and occurring customers.
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