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10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry - Endles... - 0 views

helloendless.com/event-marketing-stats
shared by rhera004 on 03 Oct 21 - No Cached
  • November 2, 2017
  • In fact, it’s the intersection of digital marketing and event marketing that makes the latter as effective as it is.
  • They are absolutely critical for outpacing and outlasting competitors.
  • ...11 more annotations...
  • To paraphrase the mantra of the Instagram era: “Events or it didn’t happen.”
  • Businesses invested heavily in the online world, but a response from consumers was inevitable.
  • advertisers have to fight tooth and claw with one another to be noticed.
  • Every minute 3.8 million Google searches are made, 1,440 blog posts are published and nearly 150,000 emails are sent.
  • The ability to track, attribute and analyze event ROI just wasn’t there before.
  • be it attendee engagement, contacts management or marketing automation
  • Whereas 63% of all of the marketers surveyed said that they plan on investing more in live events in the years to come, 80% of marketers from organizations that are overperforming in regards to their business goals plan on investing more in events.
  • “Live events are a great way for generating leads, if your annual contract for a client is large enough. If you’re selling 10 dollar stuff it’s not worth it, a way to primarily generate leads. Otherwise, it’s a great opportunity engage your community and to build products, to understand what your community cares about. Because as a business you should always be talking to your customers.”
  • In fact, 80% of marketers plan on investing more in event technology and they plan on doing so with thousands of more dollars than marketers from organizations that are underperforming or performing as expected.  
  • The combination of both the modern CRM and the modern marketing automation system has given rise to the modern event management platform, which enables marketers to manage, measure and grow their events like never before.
  • One of the biggest obstacles for organizations in the past was accurately attributing and measuring event ROI
  • rhera004 on 03 Oct 21
     
    Statistics re: the use of tech in events and its importance/future
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Innovation in event management - a vision of the future - 0 views

investmentmonitor.ai/...innovation-in-event-management Technology hospitality Events solution
shared by kesca010 on 19 Oct 21 - No Cached
  • With video conferencing tools like Zoom and Google Meet quickly becoming part of our daily working lives, speakers have still been able to reach an audience, and conferences have still been able to take place.  
  • One thing is clear for the events industry: it will not entail jumping right back into pre-Covid norms.
  • “Hybrid events are expected to be the norm in the new Covid-19 environment, with a blend of virtual and physical elements, while retaining the ‘live’ aspect that fulfils the need to connect and network,” says Carrie Kwik, Singapore Tourism Board’s (STB) executive director, Europe.”
  • ...6 more annotations...
  • Therefore, it is critical for our industry to pivot and adapt to new event formats and business models.” 
  • Singapore is well positioned to pioneer these new models.
  • According to Singapore’s Economic Development Board, the city state plays host to 59% of the Asian regional headquarters of multinational tech companies.
  • ttendees could be given an RFID token that blinks red when a person breaches safe social distancing guidelines, while movement tracking could take place via beacon or Bluetooth technology. 
  • For this reason, STB is developing a suite of initiatives to help tourism businesses in Singapore build the capabilities they need to succeed in the digital age.  
  • As digital/virtual becomes a key feature of many events in future, a successful venue may be one that can adapt its physical spaces and technological bandwidth to embrace this feature.” 
  • kesca010 on 19 Oct 21
     
    This article covers how Singapore is one of the leading countries in innovation when it comes to event management. It goes into discussing the new normal and how the Singapore Tourism Board's reacted to it. In addition, there is statement explaining how Singapore's largest venue is now being used as a hybrid broadcast studio. They have taken this time during the pandemic to pilot innovative schemes and use it to not only adapt to the current crisis but also think ahead to the future of events. With that said, COVID-19 has pushed for for a flow of disruptive innovators in the event management industry. This is shown in the hybrid version of events.
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5 Essential Benefits of E-Menu for Restaurants | HashMicro - 1 views

www.hashmicro.com/...fits-of-e-menu-for-restaurants Hospitality eMenu Trends Technology
shared by laboygrisell on 02 Feb 20 - No Cached
  • 4. Boost Sales with Cross-Selling
  • E-Menu helps restaurateurs provide outstanding experience to their restaurant guests through an attractive menu display and ease in adding or removing orders, addressing waiters, and finding special menu choices.
  • The E-Menu enables them to view the menu of the day, the customer’s favorite menu, or chef’s recommendations.
  • ...13 more annotations...
  • You no longer need to replace your old menu books with the new ones whenever there are changes in your menu items or prices
  • You don’t even need to be physically at your restaurant to update the menu.
  • 4. Boost Sales with Cross-Selling
  • Boost
  • you can determine any food and beverage items you want to promote
  • If your competitors have invested in software to automate their restaurant operations, then you must too
  • restaurants have provided mobile applications to make it easier for their customers to place orders. Many also have joined food delivery applications such as DoorDash, GrubHub, UberEats, and many more.
  • ustomers, especially millennial ones, cannot be separated from technology
  • They want to keep connected with technology even when they are eating out. This is why many restaurant owners have switched to E-Menu.
  • E-Menu is one of the most effective ways to retain your current customers and acquiring new ones.
  • Your restaurant guests can also add or delete items from their order lists and place orders in just a few clicks.
  • E-Menu helps you modernize your restaurant and make it more advanced than other restaurants.
  • When your restaurant guests are happy with the service you provide, they will most likely share the great experiences with their peers and post good reviews on Google, Yelp, Instagram, or Facebook.
  • dlcrawford on 02 Feb 20
     
    This article describes a few of the pros of using unattended POS systems in restaurants. While many of them are things that I mentioned in my personal discussion post, I did not mention the ease of making menu updates, and I think that's a great point to mention.
  • laboygrisell on 15 Sep 20
     
    The article from HashMicro mentions benefits on having E-Menu's in the restaurant and how it helps boost the hospitality industry because of its unique attraction.
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Why Germ-Zapping Robots and AI Technology Could Be the Future For Cruise Ships - 0 views

www.cruisecritic.com/articles.cfm Technology travel cruise touchless
shared by mmoutsatsos on 13 Jan 22 - No Cached
  • Cruise lines have arguably been well ahead of the game when it comes to new technology in the travel industry
  • -- even before the COVID-19 pandemic took hold in March and led to a global suspension of operations.
  • What COVID-19 has done is to add a more 'urgent' element that will force the industry to speed up that process of adding to the passenger experience and enhancing health protocols."
  • ...28 more annotations...
  • thermal imaging cameras to test passengers' temperature; the aim of the technology is to give a ship's medical team the information to decide whether a passenger should be allowed to board.
  • Royal Caribbean's fast track check in -- take a selfie and scan your own passport; Celebrity's facial recognition technology; MSC Cruises' artificial intelligence system, Zoe, an Alexa-like onboard assistant; and Princess' Ocean Medallion, a part-app, part token approach to customized cruising.
  • Princess Cruises' Ocean Medallion, for example, unlocks the door as you approach so guests don't need to touch their door handle. It was simply a luxurious feature pre-COVID-19; now, in our new world it, holds far more practical importance."
  • Another possible change passengers might see are disinfection tunnels leading to the terminal and an entirely biometric system operating in the terminal, according to Jennifer Willy, editor at the
    • mmoutsatsos
      mmoutsatsos on 13 Jan 22
       
      In our discussion we talked about how to justify spending money on technology and I believe this article does a good job at showing all the different tech the different cruise lines were investing in and how it todays day with COVID it has become money well spent. We also talked about disruptive innovation and how if a company doesn't adapt it will fail. The cruise industry see the move to things become touchless and have already taken steps to meet expectations.
  • Apple and Google both are developing track and trace apps, which can alert crew whether someone has been near an infected person.
  • "Most likely to be rolled out first across most cruise lines and port terminals is temperature scanning, for example, thermal imaging using infrared to detect elevated skin temperatures, not only at embarkation, but for monitoring throughout the cruise."
  • One of the aspects that we might lose, at least in the short term, is the personal touch --
  • "There are systems for air purification and pathogen removal for the whole terminal facility that could be implemented, along with UV lighting, and the obvious thermal imagining for temperature checks,"
  • touchless tech. This is already used widely by the lines in the form of apps, which allow you to do a whole variety of things -- often without the need to log onto onboard Wi-Fi.
  • ct as a keycard to open your cabin, to order and pay for drinks; make bookings at restaurants, shows and the spa; book shore excursions, check your account, track your loved ones or even control the lights and temperature in your cabin.
  • "For instance, a ship could use virtual queueing apps to limit how many people are able to go to a certain area at any given time, which would make certain there is no crowding at a lunch buffet, in the fitness center or at the pool.
  • MSC Cruises' geo-location wristbands mean you can find your friends or family wherever they are on the ship (using your app), rather than meeting them at a central point somewhere.
  • Ocean Now on some of Princess Cruises' ships, passengers can order food, drink and a selection of other products and receive them in a different location, away from other passengers or shopping areas.
  • "Royal Caribbean's Bionic Bar cocktail maker was surely little more than a publicity stunt when it was conceived but it now seems a prophetic move by the cruise line. People will be understandably worried about food and drink preparation -- and shared buffets in particular - when they return to cruising. We may see an increase in automation as a result."
  • Most of the major lines have been running with enhanced technology for a couple of years.
  • could cruise lines introduce some of the changes that are already being pioneered at hotels such as limited housekeeping, no room service and surfaces devoid of many items to help with cleaning?
  • whose LightStrike Germ-Zapping Robots (they've been likened to R2D2) are already being used in hotels, restaurants, food processing facilities, and office buildings -- and it has built protocols for cruise ships.
  • The robots use broad spectrum UV light to quickly decontaminate rooms and public spaces.
  • Xenex, Texas Biomedical Research Institute tested the robot against the virus that causes COVID-19 and it killed it in two minutes.
  • worried about touching surfaces in your cabin, just ask Zoe to look up information or power items on or off for you – MSC Cruises' voice activated Alexa-like speaker is in every cabin onboard MSC Bellissima and MSC Grandiosa, and is likely to be retrofitted onto other ships in the fleet.
  • "Voice tech will become important in the new touchless world too. Rather than having to turn off the lights or lower the blinds by hand, just ask 'Alexa' to do it for you,
  • "It will be an expensive time for cruise lines when they can least afford it. Lifelong cruise lovers will return after the pandemic ends but convincing new people to give a cruise a try may rely on ships becoming as touchless as possible."
  • I think onboard technology will augment the ways guests can communicate and interact with the crew, rather than replace them."
  • "Once again, completely replacing a human being is unlikely, and handing off conversations will be an important step."
  • Royal Caribbean found out to its cost in 2014 when it first introduced tablets for waiters to take orders, and were hit with a deluge of complaints because it meant waiters were buried in their screens
  • Cruising is all about the personal attention and relationships built with crew and other guests. 
  • "Personal contact with the ship board staff is and always has been a very important component of creating memorable experiences. The cruise product cannot eliminate that essence of the cruising experience.
  • He added: "Otherwise it will be just transportation from one place to another."
  • mmoutsatsos on 13 Jan 22
     
    This article talks about the different technology cruise lines have implemented and the future technology they plan to include as they move for a more touchless approach to certain things.
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7 Benefits of Proximity Marketing & Strategies - 0 views

atztechnology.com/proximity-marketing technology hospitality software travel mobile hotel
shared by llibe010 on 15 Nov 22 - No Cached
  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
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  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
  • llibe010 on 15 Nov 22
     
    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
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E-Waste: Five Billion Phones to Be Thrown Away in 2022 - 0 views

greekreporter.com/...illion-phones-thrown-away-2022 technology waste green solution
shared by ajean132 on 21 Nov 22 - No Cached
  • In the past two months, Apple, Google, and Samsung have all launched their newest devices with the hope of getting consumers to upgrade ahead of the winter holidays. However, the companies and their clients may also be adding to a growing environmental problem—namely, that of electronic waste or e-waste.
  • The International Waste Electrical and Electronic Equipment (WEEE) announced last week that in 2022, 5.3 billion mobile phones will be thrown away
  • Precious minerals not extracted from waste electronics, such as the copper in wire or the cobalt in rechargeable batteries, have to be mined. This further adds to the ongoing problem.
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  • These devices offer many important resources that can be used in the production of new electronic devices or other equipment, such as wind turbines, electric car batteries or solar panels—all crucial for the green, digital transition to low-carbon societies.”
  • Official United Nation’s data indicates that the world generated a staggering 53.6 million metric tons in 2019 alone. Of that, only 17.4 percent was recycled.
  • Τhe International Telecommunication Union has set a target to raise that to thirty percent by next year. The reason is because e-waste is one of the “fastest growing and most complex waste streams that affects both human health and the environment, as it can contain harmful substa
  • To improve conditions, the International E-Waste Management Network, run by the U.S. Environmental Protection Agency (EPA) and the Taiwan EPA, held a workshop for eleven countries in 2018.
  • ajean132 on 21 Nov 22
     
    This article addresses the growing environmental, financial, and political issues involved with e-waste. It provides predictions on the future of e-waste if it continues at its dangerous rate. An analysis of e-waste and how it can be reduced is also included.
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Walmart and Target Have a Big Problem They Don't Want to Fix - TheStreet - 0 views

www.thestreet.com/...get-should-ditch-self-checkout
shared by kbakermhd on 17 Jan 23 - No Cached
  • Retailers and restaurants love to push work off on consumers under the guise that it's somehow better for them. It's like when you order a bagel and a cup of coffee at Panera Bread and you get handled, a blank bagel, frozen butter or cream cheese packets, and an empty coffee cup.
  • Letting me customize my coffee in an app as Starbucks (SBUX) - Get Free Report does is customer service. Handing me an empty cup and pointing me toward a carafe with a milk and sugar station is the exact opposite.Self-checkout is the same principle. If Target (TGT) - Get Free Report or Walmart WMT offers a few stations where people in a hurry can opt to check themselves out, that's very different than replacing your cashiers with automated checkout stations. That's not about convenience, it's about saving money.
  • And, yes, self-checkout has increased shoplifting, but it has also gone from being a convenience offered to customers to a cost-saving method for stores. It's automating an area where people do a better job in a lot of ways.
  • ...3 more annotations...
  • sacrificed a chance to connect with your customers.
  • Human interaction and connection building can't be automated. Some tools may aid in that relationship, but ultimately people matter.
  • Automate the things people can't see and put as many human beings into helping customers and building connections as possible
  • kbakermhd on 17 Jan 23
     
    This article discusses the controversial self-checkout model in major chain stores such as Target and Walmart and the cause and effect of labor issues and how other scenarios appear to be encouraging a time when this model replaces human checkout entirely. It was reported that Walmart loses 3 billion every year to customer and employee theft. For the most part, retailers have been thinking about self-checkout through a financial-savings and customer-experience perspective. But inherently, that means there's going to be less eyes on a transaction, less human interaction and more opportunity for shrink.
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Disruptors in the hotel industry | Colliers - 2 views

www.colliers.com/...y-disruptors-in-hotel-industry Hospitality hotel software business tech travel solution mobile green
shared by armanyleblanc767 on 26 Aug 21 - No Cached
  • Underpinning this is an intermeshing of technology development, shifts in demographics, and globalisation which has also brought about rapid urbanisation
  • This in turn has led to a change consumers’ expectations and needs
  • Although disruptions are commonly perceived by incumbent players as threats to their businesses, disruptors could also be sources of significant opportunities for incumbent players to create newer and better services as well as experiences for their guests, hence entrenching themselves even more within the industry. 
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  • In addition, whilst this may well serve high volume and ‘business’ hotels,
  • consumers’ increasing desire for personalised experiences is expected to continue for years to come.
  • use of biometric technology such as the facial recognition technology to speed up guests’ check‐in time and thereby improve the customer experience, make processes more efficient and enhance security.
  • By eliminating the process of performing manual checks on travel documents, the amount of check‐in time is expected to be reduced by up to 70%.
  • its use in luxury hotels, where the personal touch matters, may well have to be adapted to ensure it is seamless and less impersonal.
  • use of hotel robots may yield operational and cost efficiencies to hotels, it is however critical that a balanced approach is adopted by hoteliers to ensure that automation does not supplant quality service hence alienating hotel guests as a consequence
  • Voice assistants ‐ such as Amazon Alexa, Siri and Google Assistant – are one of the fastest growing technological fields today, becoming commonplace as a feature of the internet of things
  • According to Hospitality Technology’s 2019 Lodging Technology Study, nearly eight in 10 respondents named voice‐enabled technology as the top choice when asked to identify technology that has the most potential in the near‐future, and 62% of the respondents listed voice technology as a transformative technology that makes an impact.
  • voice assistants could potentially be used by hotels to gather actionable insights and feedback
  • the data gathered can be analysed and utilised to enhance the hotel offerings
  • Separately, hotels could potentially streamline operations processes and thereby improve operational efficiency and achieve cost‐savings through automating some of the daily hotel operations via the voice assistant.
  • The use of robots within the hotel industry is a form of automation that is becoming more prevalent as hotel chains and individual hotels have become increasingly cognizant that the concept of automation and self‐service is playing an increasingly vital role in the customer experience
  • pop‐up hotels have the agility of providing on‐demand accommodation in locations that traditional hotels could not and/or travelers would not necessarily have access or ease of access to alongside customisable accommodation settings, thereby delivering an entire bespoke guest experience.
  • New technologies, online platforms and markets are seen manifesting in new initiatives of all sorts ranging from metasearch engines evolving into one‐stop reservation options, chatbots, and robots providing butler services to alternative accommodation options. 
  • In Asia, Singapore had its first shipping container hotel in operation in January 2020. Targeting millennials as its primary consumers who are more adventurous and looking for an experience
  • Key players of the pop‐up space are predominantly boutique groups although major brands such as Marriot and Accor have started to experiment with pop‐ups
  • applicable
  • it is imperative that hotels recognise and make it a top priority to address these privacy concerns and adhere to the applicable regulations concurrent to ensuring the quality of the stored data and system
  • Check‐in and check‐out services; provision of tourist information; butler service to deliver amenities such as towels; transport luggage; and meal deliveries.  
  • svail001 on 26 Aug 21
     
    This article discusses some of the technological disruptors in the hospitality industry and provides a couple examples specific to hotels. Some of these examples include pop-up hotels, facial recognition, and robots. The article provides a couple reasons why each of these innovative technologies could be beneficial or negative for hotels. Overall, the article provides some good insight into the future of technology in hotels.
  • acole066 on 21 Jun 22
     
    This article covered various disruptors in the hotel industry from the check in process down to automation & self service for guests. Implementing facial recognition to speed up check ins for guest, using voice assistants to substitute daily hotel operations, & using robots for automation are all things that can become more prevalant amongst the hotel industry as it may seem more cost efficient.
  • armanyleblanc767 on 16 Jan 23
     
    Every year, technological advances are made in each industry, including the hospitality industry. These advances are often seen as threats according to this article, however, they might also pose as great opportunities for the industry and its stakeholders. The article highlights some of the major disruptors in the hospitality industry. Trends such as facial recognition and robots were among those mentioned. I found that both of these trends have negative and positive aspects to them. Facial recognition would reduce the time spent checking in significantly, however guests would still be concerned with the storage of their personal data. Additionally in regards to robots, they aid in operational efficiency in check in and check out services also but they could possibly omit the human touch factor of certain roles that guests appreciate.
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Chapter 2: How Do Restaurant Cloud-Based POS Systems Work? | CAKE - 0 views

www.trycake.com/...t-cloud-based-pos-systems-work POS Cloud-based Restaurants hospitality
shared by ahyla001 on 18 Jan 23 - No Cached
  • If your restaurant uses email services, social media networking sites, or an online application like Google Docs, you are already using the cloud to store information. Instead of using a computer in your restaurant to process and store data, a cloud-based POS system processes and stores data online. Let’s look at data storage and security so you can see exactly how it works.
  • As a restaurant owner with a cloud-based POS system, you will not be working directly with data storage. You’ll be running a SaaS application on servers in your vendor’s data center.
  • Most cloud storage systems store the same data on multiple servers using different power supplies. This way, if the power fails, you can still access your data.
  • ...7 more annotations...
  • Greater protection against data loss:
  • Less susceptible to viruses:
  • Monitored by IT professionals:
  • Security is a priority:
  • Encrypted data:
  • Authenticated and authorized:
  • A cloud-based POS can also be the better choice for lower startup costs because you won’t need to pay for installation, on-site maintenance, or a back-office server. Instead, a small restaurant can use these savings in other ways, such as hiring the best staff or marketing their new restaurant.
  • ahyla001 on 18 Jan 23
     
    I chose this article because my paper will be on POS systems in restaurants and this article outlines a bit about Cloud-Based POS systems. It explains how the data storage works remotely through the vendors servers. It also outlines a list of reasons why Cloud-Based storage could potentially be more secure than local storage. I think that if I were opening a restaurant I would definitely use a cloud-based SAAS POS.
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Augmented Vs Virtual Reality - Which Should I Choose? - 0 views

www.saritasa.com/...-which-reality-should-i-choose Technology augmented reality
shared by nelson1oliva on 02 Feb 23 - No Cached
  • nelson1oliva on 02 Feb 23
     
    what I enjoyed about this particular article is that it actually not only explains the concepts of AR and VR and hw they elate to AI but also how it contrasts them: see the highlighted excerpts in quotes below; "Augmented Reality Definition Augmented Reality (AR) is the overlaying of computer-generated objects upon the real environment. The application recognizes some element in the real environment and then places objects in relation to it with differing levels of interactivity." And, "Virtual Reality Definition Virtual Reality (VR) is a completely digital experience that is viewed inside a closed visual environment. It may also include physical elements from the outside world such as movement, temperature, and sound." I discussed these contrasts in my academic journal in which VR is a completely digital experience in most cases, although there can be some physical animation involved that may be perceived as a type of AI or AR incorrectly. it does however allow a greater margin that the its counterparts to create a complete fantasy world that has no similarities with reality whatsoever. Ai however presents a more reciprocal thinking addition to the equation which in my opinion at some point will blend seamlessly with VR. AR on the other hand in a way does this by allowing the concepting of augmenting the reality by definition. They all have advantages and limitations, to where these are pushed will be the real question in the future.
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Internet Marketing for Tourism - 0 views

smallbusiness.chron.com/t-marketing-tourism-43292.html business hotel travel solution tech
shared by shineal on 08 Feb 23 - No Cached
  • Internet Marketing for Tourism
  • Internet marketing in the tourism industry can help you connect with your clients, show them the visual appeal of your destination, and possibly get more exposure than you would with traditional print advertising. Use both natural and paid search to promote your destination, and you are sure to see results.
  • Photos Photos are an effective marketing method, especially in tourism, providing a strong visual experience for the consumer and helping you to build an online presence.
  • ...6 more annotations...
  • Videos Use video to give viewers valuable information that benefits them as opposed to your business. Do not use videos to give a monologue on how great your resort is
  • Online Business Listings
  • Registering your business with Google Maps and Yahoo Business Listings will help it come up in the top of the search results when consumers search for keywords that relate to your business. It’s free and only takes a few minutes.
  • Blogs and Articles Produce large amounts of informative, keyword-rich content about your destination that will attract attention and establish you as an expert in your field,
  • Social Media Create Facebook, LinkedIn and Twitter profiles in the name of your tourist destination. Post links to your blogs, articles, photos and video. Update followers of your profile about special events and promotions at your destination, and link to interesting articles about the industry, the area and activities that your fans may enjoy.
  • Email Marketing Gather contacts from your Facebook fans, Twitter followers and past customers. Send weekly or monthly email newsletters with updated information about your destination, new activities and special travel offers.
  • shineal on 08 Feb 23
     
    This article on internet marketing for the tourism industry provides great tips on how businesses operating in this industry can connect with their customers and appeal to them visually to encourage them to visit their properties. Through various sources and mediums (photos, videos, online business listings, blogs and articles, social media, and email marketing) greater exposure can be achieved at a reduced price when compared to the traditional ways of marketing.
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Understanding Digital Business Models: Virtual Restaurants And Ghost Kitchens - 1 views

www.forbes.com/...restaurants-and-ghost-kitchens restaurants ghost kitchens virtual technology hospitality tech
shared by asanc036 on 28 Sep 22 - No Cached
  • difference between a virtual restaurant and a ghost kitchen
  • both models are part of an emerging restaurant segment that primarily exists online, with no physical storefront and with a major focus on off-premise dining and delivery.
  • a recent report by Statista predicted that worldwide
  • ...27 more annotations...
  • Virtual Restaurants
  • 324 billion in 2022
  • online food delivery revenue will reach over $
  • physical kitchens
  • work with existing restaurants and kitchens, from mom-and-pop diners to big chain
  • perators of commercial kitchen spaces,
  • Typically, an eatery may only be utilizing some 30% productivity out of their kitchen and labo
  • incremental orders can increase revenues and margins, particularly as labor costs rise,
  • boon for existing restaurateurs who have off hours, where the kitchen and staff are under-utilized
  • only exists online
  • designed and optimized for an off-premise (only pick-up and delivery) experienc
  • 30 or more individual commercial kitchens, with one central area for delivery drivers to pick up from
  • matter
  • additional costs, including rent, equipment, freezer/storage space, garbage pickup, staff salaries, runner fees
  • virtual restaurants
  • require a top-notch marketing plan
  • A winning digital-only restaurant marketing plan should include leveraging national partnerships with the online ordering/delivery platforms, sophisticated digital marketing, search engine optimization and social media
  • professional food photography, menu design
  • strategies
  • if you are not listed on a certain app, you simply don’t exist
  • reviews
  • typically house a variety of brands, from national players like Chick-fil-A and Wendy’s
  • more than ever
  • about
  • mindful
  • arrival experience of the food
  • Set up your own website
  • asanc036 on 28 Sep 22
     
    Alex Canter, CEO of Nextbite and Ordermark explains the difference between virtual restaurants and ghost kitchens. Both exist online, with no physical storefront. A report by Statista predicted online food delivery revenue will reach over $324 billion in 2022. Virtual Restaurants - only exist online, work with existing restaurants and kitchens. Helps increase productivity of their kitchen and labor, increase revenue and margins. Ghost Kitchens - Physical kitchens designed off-premise (pick-up and delivery only). Some have 30 or more individual commercial kitchens for rent and one area for delivery drivers to pick up. These kitchens house many brands and new local restaurants for a rent fee. Virtual restaurants require great marketing strategies, such as digital marketing, SEO, social media, professional photography and menu design. Some of the strategies suggested for success are utilising and being part of apps, focusing on the reviews, setting up a website.
22More

How E-Waste Affects the Environment - Human-I-T - 1 views

www.human-i-t.org/-waste-affects-the-environment
shared by anaferia on 28 Sep 22 - No Cached
amdelgad liked it
  • As the world’s fastest-growing waste stream for almost a decade now, e-waste affects the environment in truly detrimental ways. And it’s not slowing down
  • e-waste generated annually has grown by over 7% since 2020
  • 59.4 million metric tons projected by the end of 2022
  • ...18 more annotations...
  • expected to grow 26% by 2030 and double by 2050
  • two big factors contributing to its current acceleration.
  • first is growing incomes in low- and middle-income countries which allow more people than ever to access consumer electronics
  • second is the increasing availability of previously unthought-of electronic products to consumers in middle- and high-income countries
  • Products like e-cigarettes and electric vehicles are just two examples of products that, due to their increased popularity, have begun contributing more e-waste to landfills over the past decade.
  • electronics which power our lives are composed of substances which are harmful to the environment and our health.
  • e-waste negatively impacts the environment: air, water, and soil.
  • E-waste pollutes the air primarily as a consequence of improper recycling processes that are typical at informal e-waste processing plants located in developing economies
  • E-waste workers dismantle and shred electronics at these plants, which flings large amounts of dust and other particulates into the air.
  • e-waste workers use acids, desoldering materials, and other chemicals to dissolve e-waste with high-value materials like gold and silver . These techniques then release additional damaging fumes into local communities.
  • Recyclers dispose of acids and other chemicals they rely on to strip precious metals from e-waste into streams, ponds, and rivers. Then, the heavy metals inside of e-waste – like lead, arsenic, and cadmium – then compound this damage by seeping into water tables from landfills and e-waste dumps.
  • Increased acidification of waterways leads to more marine life and fish dying.
  • The heavy metals that are present then leach into those same waterways where they damage fishes’ tissues and gills.
  • two contaminants – acid and heavy metals – decimate biodiversity. This creates a domino effect where some organisms – previously constrained by predators – are then able to flourish and dominate the area
  • increased exposure to e-waste leads to ecosystem collapse in and around our waterways.
  • the dismantling, shredding, or burning of e-waste can also release large, coarse particles into the air.
  • due to their size and weight, these particles then quickly fall back to Earth where they subsequently contaminate soil. Shredding and burning of e-waste also produces toxic ash containing heavy metals and flame retardants which then leach into soil.
  • If we want to protect our planet from scourge e-waste, we’re going to have to start prioritizing reuse above all. By embracing this central principle of the circular economy, we can begin diverting valuable electronics away from landfills and back into the hands of people who need them
  • anaferia on 28 Sep 22
     
    To summarize, E-waste has been the fastest-growing waste stream in the world for nearly a decade, and it has a really negative impact on the environment. And the pace is not decreasing. E-waste is made of the materials that make up the electronics that run our life which are bad for the environment and for our health. Additionally, the three primary impacts are air, water, and soil that negatively affects the environment. Finally, to protect our planet from e-waste is prioritizing reuse of products.
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8 Disruptive Hotel Technology Trends to Watch in 2022 - 3 views

hoteltechreport.com/...hotel-tech-trends-2022 Technology hospitality tech
shared by j1abao on 12 May 22 - No Cached
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • penetration of cloud-based technologies in the segment remains incredibly low
  • hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • ...44 more annotations...
  • 20,000 properties.
  • hospitality property owners look to address the challenge of competition from peer-to-peer platforms like Airbnb
  • focus on improving guest experience and helping travelers have the trip of a lifetime
  • guest-messaging software
  • messaging tools to deliver five-star service at scale
  • provide frictionless guest service and streamline time-consuming interactions, such as check-in.
  • White labeling has already begun in the hotel industry without hoteliers even knowing it. Property management systems that offer channel management integrations are usually white labelling their channel managers from other vendors
  • The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessment.
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • APIs allow your various hotel technology tools and programs to work together, conne
  • streaming, voice activation, guest-room tablets, and food ordering tech.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel,
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage.
  • forced to get smart about security
  • do their research in selecting tech tools
  • regularly host training to their staff
  • all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings.
  • Secondly, Google has entered the travel market in a big way.
  • for property owners, WiFi 6 is much more relevant
  • beyond the guest experience, hotels can take advantage of faster WiFi
  • Smart thermostats, smart speakers, and smart locks
  • data has become the world’s most valuable resource.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share
  • Hoteliers are just starting to realize the potential of its guest data.
  • put a dollar figure on just how much hotel industry data is worth. The Group purchased STR for $450 million in cas
  • New competitors are challenging old management companies that haven’t innovated enough
  • These next-gen properties are sometimes called hometels (home+hotel), or more generally, alternative lodging
  • Technology in hotels goes far beyond guestroom TVs and phone
  • smart locks
  • ast WiF
  • NFC technology for contactless payments
  • kiosks or mobile apps for digital check-in,
  • robots that deliver room service.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • The most important software in the hotel industry is the property management system
  • hoteliers must focus on data security and continued training
    • jtarr003
      jtarr003 on 26 Jun 22
       
      I really enjoyed this article about 8 disruptive Hotel Technology trends to watch in 2022. What I found most interesting about this article is how guest room technology is changing. Guest now want there hotel room to have voice enabled devices in there hotel room to help them control the room that they are staying in. Also guest would rather use on-demand conveniences like uber eats and door dash to eat food to there rooms.
    • jtarr003
      jtarr003 on 26 Jun 22
       
      8 disruptive hotel technology trends to watch in 2022
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser. “The advantage is that a single company does not need to do it all: one firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference,”
  • Interest in investing in hotel technology has slowly ramped up in recent years.
  • Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • Why is data so valuable? “Data are now part of every sector and function of the global economy and, like other essential factors of production such as hard assets and human capital, much of modern economic activity simply could not take place without them
  • Hotels use technology to provide better service, streamline communication, allow guests to personalize their experiences, and offer more convenient processes, like checking in or ordering room service.
  • deliver increasingly high value for hoteliers and guests. For hotel managers, technology specifically designed to manage hotel operations, reservations, housekeeping, and more can enable greater efficiency and fewer human errors
  • dvieg001 on 12 May 22
     
    For this article I want to focus on the room technology aspect. We have become so dependent of our devices at home that sometimes going to hotels is not as pleasant as before. In this article, we can see how hotel chains are changing to cater to our needs so the daily routines are not affected. One example is how Hilton is partnering with Netflix allowing you to sync your Netflix Account with the Hilton Honors app so you can go and use the room tv to keep watching your favorite programs. So no more using your computer or ipad to keep binging on your series while you are in a hotel. The other interesting part is the use of tablets and apps that mimic our regular apps for food ordering within the hotel avoiding the need to call for room service or doing lines at restaurants.
  • ...2 more comments...
  • lande070 on 25 Jun 22
     
    This article reviews the top eight tech trends causing disruption in the hospitality industry: SaaS (software as a service), APIs (application programming interface), guest room tech, privacy & cybersecurity, OTAs (online travel agency) struggling, WiFi 6, big data and digital hotel companies/alternative lodging. The article dives into each of the eight with an overview/background on the tech, how it's advancing, and why and how it's being used. Some of main takeaways are that for many of the tech trends the industry is just starting to realize the full potential and that overall these tech advances should be able to allow companies to harness tech and data to drive customer experience and retention.
  • eileen0917 on 27 Jun 22
     
    I found this article rather interesting because I feel like this is very normal to me now. The fact that it has technology trends of 2022 on it is so interesting because I've been seeing these trends for a while already. I liked how the article called these technology trends a way for the customers to personalize their experience. At the end of the day, they truly are in charge because of these trends. Everything is accesible online and they even have options to add nearby tourist spots to their itinerary. Technological convenience is now a part of everyone's life. This is why hotels are implementing this convenience through streaming, guest tablets, food ordering kiosk, and much more. This is possible because hotels are also using API's which connect hotel technology by tech stacking and using tools to talk to one another. In my opinion, these technological advances could only get better to further improve the convenience hotels can provide.
  • erinkieltyka on 26 Aug 22
     
    This article discusses not only the future of hospitality technology, but the impact it will have on the industry, All of the technology advancements mentioned will change how hospitality businesses operate. For example, cybersecurity is becoming a really important investment for these businesses to make because hackers have been stealing guest data and information. Tech advancements are being placed around privacy of consumer data, when that never used to be a major issue
  • j1abao on 23 Oct 22
     
    This article palms out 8 disruptive hotel technology trends to follow. The explosion of SaaS, APIs going mainstream, room technology innovation, privacy and cybersecurity, the struggles of OTAs, WiFi 6, big data and digital hotel companies. The article illustrates that technology is driving the hospitality industry by explaining new technology trends that enable hoteliers to operate more efficiently and offer guests the opportunity to personalize their experience. But it also means hoteliers must focus on data security and ongoing training when implementing the technology guests expect.
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New technology coming to cruise ships in the next few years | Miami Herald - 2 views

www.miamiherald.com/...article188432379.html
shared by cpaez007 on 20 Jan 18 - No Cached
  • Wristbands, which open doors, come for an additional price but are free for children.
  • The app will also have facial recognition to allow crew to identify passengers. Other features include way-finding navigation — like Google Maps for ships, — the ability to make purchases, request services, book excursions and plan daily activities in-app. The MSC for Me app will also offer suggestions based on guest preferences.
  • The Miami-based cruise line announced earlier this month a new Cruise Norwegian app that will allow passengers to check in ahead of their vacation, book excursions, make dinner and show reservations, and purchase drink packages or other amenities. Unlike the Carnival or Royal Caribbean versions, the app doesn’t change the physical embarkation process, but it does offer the option to go paperless with the documentation needed to go aboard.
  • ...11 more annotations...
  • Like Norwegian, it will rely heavily on an app component, that, like Carnival, will also be available on interactive screens around the ship, in addition to mobile devices and stateroom TVs. And, like Royal, MSC will have a smart watch with geo-location that is also connected to the app.
  • In January, Carnival revealed the result of an 18-month project aimed at making the cruise experience more intuitive. Instead of largely relying on a smart phone, the company chose to build a “medallion.” The quarter-sized, two-ounce disc contains passenger information, incorporates geo-location services and is personalized with each cruiser’s name and sail date. It can be carried in pockets or worn on wristbands or pendants for an additional cost.The medallion interacts with the whole of the ship, which will be retrofitted with thousands of sensors and interactive screens, and miles of cable.
  • In the short-term, those innovations will looks like this: Guests will check-in through facial recognition technology — not check-in counters, thus eliminating lines. On board, passengers will be able to sign up for excursions, order drinks and make dinner reservations from a new Royal Caribbean app that also will enable crew to find passengers based on facial recognition. The app will partner with Royal’s WOW Bands, similar to Disney’s MagicBands, to open stateroom doors. And, thanks to RFID tags on luggage, guests will also be able to track the progress of their bags to their rooms. As with Carnival, the more passengers interact with the technology, the better equipped the app will be to offer meaningful recommendations.
  • For example, as guests approach their stateroom doors, the door senses the medallion and unlocks it for them. A digital photo wall senses a passenger’s approach — thanks to the medallion — and adjusts to show the cruiser his or her vacation pictures. After a guest requests a drink, either on an interactive screen, a smart phone or other device, crew can find that passenger wherever he or she is on the vessel because of the geo-location in the medallion.The operating system behind the medallion is Ocean Compass, an online vacation profile that passengers create before sailing, where they input their preferences; during the trip, they can add information via onboard screens and personal devices. Crew can also access passenger profiles in Ocean Compass, allowing them to offer relevant suggestions and address passengers by name.
  • Beyond that, Royal Caribbean plans to add virtual reality and augmented reality into the passenger experience. These concepts might transform cabin interiors with images of a starry night or a peaceful sunset displayed on screens on the walls, ceiling and floors. It could also transform dining by introducing virtual reality glasses that can transform the venue into a new landscape based on the cuisine passengers are eating.
  • But with the new technology will likely come privacy concerns. Much of the software cruise lines are introducing also involves capturing passenger information and using it to curate suggestions about what to do.
  • It’s already happening. In 2014, Starwood Hotels announced plans to start using smart phones as hotel keys, with the help of an app and Bluetooth connection. Hilton this year discussed plans to build a “Connected Room” in 2018, which will allow guests to control features of the room through an app, including lighting, entertainment and temperature.
  • It elevates the experience for everyone, not just the highest paying passengers, and not just on its best and newest units. I think it will become the norm...eventually the cruise industry and, not just the cruise industry, but other places, other tourism [entities].
  • The technology aims to ease irritations: the long lines to embark or disembark, crowded bars, the impersonal feeling of a mass congregation of people.
  • Carnival Corporation, Royal Caribbean Cruises, Norwegian Cruise Line Holdings and MSC Cruises — have all come out with tech that promises to make cruising a less cumbersome experience. Most of it incorporates facial recognition and geo-location.
  • In the next five years, the new normal in cruising is going to be a better-connected voyage that will largely do away with lines and waiting — some of the factors that deter travelers from cruising to begin with.
  • cpaez007 on 20 Jan 18
     
    The article revolves around new technological concepts that the main cruise lines are adding to the cruising experience. While they have heavily focused on the ships hardware, they want to implement new software that will make the experience more enjoyable and simpler for guests to enjoy. Carnival, would like to implement a "medallion" called the Ocean Compass, that is crossover between the Disney Magic Band, and the band seen at the Universal Volcano Bay water park. It fits the Disney aspect, because it holds information,can open doors, and links guest pictures to the technology. It is similar to Universal, because it informs guests of when to attend something, so that they do not have to wait in a line. Royal Caribbean, likes the band idea that Disney presented, and wants to make bands of their own, that have similar functions that the Ocean Compass from Carnival has. In addition, Royal Caribbean wants to expose their guests to Virtual Reality. They hope to create an immersive experience for their guests, from the comfort of their rooms. Norwegian and MSC are mostly developing smart phone applications, that allow guests to check-in, book excursions, and open rooms. It is obvious that Disney developed a great idea with combining a "magical" band and phone application. The concept is so successful, that other players want to utilize the same formula. Let us see how well it works in the cruising industry.
14More

Compare WebRezPro to Hotel Technology Vendors - 0 views

hoteltechreport.com/...otels-software-vs-resnexus-pms
shared by mmdmd99999 on 29 Jun 22 - No Cached
  • Compare WebRezPro vs Oracle OPERA PMS vs ResNexus PMS Property Management Systems vendor comparison between WebRezPro vs Oracle OPERA PMS vs ResNexus PMS. Find out which Property Management Systems is right for you based on realtime data from 407 verified hotelier reviews across 55 countries.
  • ResNexus
  • WebRezPro
  • ...10 more annotations...
  • Oracle Hospitality
  • Monthly Subscription - Yes ( $7/room/month - $10/room/month ) - Yes ( More than $10/room/month ) - Yes ( $3/room/month - $6/room/month )
  • ut too old tech stack and too much corporate complexity
  • ResNexus doesn’t have any recent company updates
  • Avoid if at all possible, poor service and sales
  • View all integrations (9)
  • View all integrations (166)
  • View all integrations (466)
  • imple to Use Inexpsensive PMS with a TON of Interfaces Available
  • WebRezPro Partners with Google to Help Hotels Drive Direct Bookings
  • mmdmd99999 on 29 Jun 22
     
    Compare WebRezPro vs Oracle vs ResNexus and more to see pricing, reviews, integrations, and other options for each
36More

Cloud Computing: Explained for the Hotel Industry - 7 views

hoteltechreport.com/...cloud-computing cloud computing hospitality industry
shared by jbrit055 on 17 May 20 - No Cached
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • cloud-based applications are usually a lot cheaper than traditional systems.
  • cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive.
  • ...25 more annotations...
  • When an application is “cloud based” it means that it lives on third party servers.
  • Avoids costly and painful installations
  • Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) 
  • Pushes software companies to consistently earn customer loyalty with innovation and great service
  • No discussion of cloud computing in the hotel industry would be complete without mentioning Cloudbeds, the first property management system startup in years to serve 1 million beds with its software.
  • Hotels that use Cloudbeds log into it directly in a web browser like Internet Explorer or Chrome. This is a big advantage for hotels because you can access the application on any device.
  • When a system is cloud-based, it can innovate faster because changes can take effect immediately.
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • Another reason for Cloudbeds’ rapid growth is that their software can easily integrate with other tools. Cloudbeds has an extensive marketplace of integration partners, including Whistle, TrustYou, and Oaky, that it can connect to via an API. Because everything is located in the cloud, a hotel doesn’t need to download any programs or plug-ins to add a new integration. These add-ons can offer upgrades and analyze reviews, among other things, so you can improve guest service and even earn incremental revenue.
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • “The cloud” wasn’t created overnight; instead, decades of technological evolution led to cloud computing.
  • Requires minimal upfront investment
  • a cloud based hotel software company like Cloudbeds might choose to rent space with a company like Rackspace to host their application (and yours) or alternatively they might use a service like AWS. 
  • One of the biggest misconceptions about cloud computing is that files and applications don’t live on physical storage servers.
  • AWS tends to be more scalable for fast growing applications but as end users your guests won’t notice the difference so it’s really a matter of preference.
  • If you’ve ever edited a Google Doc or uploaded files to Dropbox, then you’ve leveraged cloud computing.
  • If you use Microsoft Office, you might create a PowerPoint on your laptop (local storage), but when you save the file, it gets uploaded to your Microsoft OneDrive, which is housed in the cloud.
  • Benefits of Cloud Computing
  • lower switching costs for buyer
  • you can sign on securely via any web browser - even if you’re off-site.
  • t the same time, users can submit feedback to Cloudbeds about any bugs or glitches, which the Cloudbeds team can resolve quickly.
  • you may even save some money in your IT budget
  • your hotel can implement a new system seamlessly
  • anonymous on 17 May 20
     
    Cloud computing offers a more efficient way for hotels to keep up with data and programs for their company. When a hotel uses cloud computing, they are able to create more of a positive experience for their guests. It also is extremely helpful to use a cloud-based system because hotels could access their cloud-based application on any device. Cloud-based software also gets better with age because the updates can be made at any time so this will get rid of negative depreciation.
  • ...5 more comments...
  • anonymous on 02 Sep 20
     
    cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive One of the biggest misconceptions about cloud computing is that files and applications don't live on physical storage servers. When an application is "cloud based" it means that it lives on third party servers. Cloud computing provides several advantages over traditional computing: Avoids costly and painful installations Requires minimal upfront investment Allows software companies to focus resources on R&D/innovation Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time (plus has lower switching costs for buyers) Pushes software companies to consistently earn customer loyalty with innovation and great service integrate with other tools...These add-ons can offer upgrades and analyze reviews,PIE revenue management tool, a channel manager, a booking engine, and more operations more efficient, save time for your employees, and create more positive guest experiences
  • mtayl110 on 24 Jan 21
     
    This article explains what cloud computing is, the evolution behind the technology, and how the hotel industry uses cloud computing. Cloud computing can benefit hotels because they can use any device to log into cloudbeds on web browsers.This type of technology can make everyday operations more efficient, save employee time, and create an overall positive guest experience.
  • avanzado on 19 Jan 22
     
    This article explains what we've learned of Cloud Computing. The evolution to its upcoming may have taken a while but now it is here to stay. The use of Cloudbeds in the hotel industry has made operations more efficient, save time and money on employees and improves guest experiences. Cloudbeds has expanded its property management system to include: PIE revenue management tool, a channel manager, and more. The use of Cloudbeds is accessible through any web browser, this makes it efficient if you were working at home. Cloud computing is the next innovation we will see more of in the hospitality industry.
  • waldjustin13 on 16 Mar 22
     
    This article introduces you to cloud computing and its evolution. It also explains how the hotel industry can benefit from using cloud services. "Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences." Through the use of CloudBeds, a hotel employee can sign on and use property management software securely from any web browser.
  • dvieg001 on 18 May 22
     
    This article talks about the use and benefits of cloud based software for the hotel industry. It gives a simple explanation of how the cloud works. The major point that I found interesting is the usage of this software and how it is easier for hotels to stay up to date because any update in the system happens in real life at the moment without having to update individually every terminal
  • pjohn091 on 18 May 22
     
    The article discusses the hotel industry's adoption of cloud computing. By using cloud computing, you can use programs, upload files, and access data over the internet instead of storing them locally. Cloud computing and local storage are used together in some applications. In addition to hardware, software, training, and maintenance, IBM offered an extensive range of services. Due to Cloudbeds' ability to integrate with other tools, they have experienced rapid growth. Integrations can offer upgrades and analyze reviews, among other things, so you can provide better service and increase revenue. By implementing cloud-based software, hotels can stay ahead of the competition, save time for employees, and give their guests a better experience.
  • jbrit055 on 21 Jul 22
     
    This article describes what cloud computing is, and what it isn't, so people understand how it can be seen in the industry. The storing of data on the internet has been a huge innovation as it expanded storage beyond the typical storage offered on a device. By switching to this new technology, businesses may minimize future investments as the technology tends to work for many years and only requires quick updates. By researching what your business and customers need, you can make the right choices on whether this investment is worth it or not for your property.
35More

Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views

blog.beaconstac.com/...-restaurant-marketing-strategy restaurant marketing beacon proximity tech mobile
shared by lande070 on 18 Feb 18 - No Cached
  • Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.
  • 2014 saw beacons taking baby steps into the hospitality industry.
  • But in 2017, with the explosion of supply of beacons, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
  • ...28 more annotations...
  • When a Bluetooth-enabled device such as a smartphone or tablet comes in the range of a beacon, the two devices can communicate.
  • Once in the proximity of a beacon, these smartphones receive push notifications about deals, offers and more.
  • people barely register the brands they’ve seen, much less engage with them. But that’s changing with beacons!
  • restaurants use this technology in a different way to engage guests and increase repeat visits
  • The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages.
  • This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
  • 1. Marketing messaging
  • 2. Delivering tailored menu to loyal customers
  • Every restaurant owner including you loves a loyal customer and beacons make it easier to reward them.
  • 3. Let your customers know how crowded the restaurant is before they arrive
  • Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
  • 4. Custom pricing for different customers
  • When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing.
  • 5. Get a better insight into your restaurant and bar traffic
  • It’s always an advantage to optimize with data.
  • 6. Allow guests to make mobile payments
  • Beacons can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
  • You could create a special menu or a secret dish for your loyal customer based on his previous orders and selections.
  • Deploying beacons around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time
  • With the footfall data from beacons, you can efficiently manage your staff and services. Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attendee around the tables nearer to the entry gate.
  • If your restaurant has an app, you can use beacons to trigger a contactless ordering experience.
  • Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
  • Customers need a compatible app like NearBee or a brand app by the restaurant or bar.
  • Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
  • estimate of the restaurant traffic
  • incentive pricing
  • incentive pricing
  • m about
  • gulsevim on 18 Feb 18
     
    Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.
  • ...1 more comment...
  • anonymous on 14 Jun 21
     
    This article discusses how restaurants use beacon-based proximity marketing to help create even more meaningful and engaging interactions with customers. Proximity marketing is most often used in retail stores to bring in customers to the store by offering promotions through push notifications. This article will highlight how restaurants use the same beacon technology as retail shops do, but to achieve different results. Restaurants can use beacons to save time for not only customers but managers and employees as well. Beacon technology provides management with data insights that allow them to deliver better experiences to their customers.
  • avanzado on 10 Feb 22
     
    This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.
  • lande070 on 25 Jul 22
     
    Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.
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Sacred Rose Festival Attendees Report Thousands in Overcharges - 1 views

loudwire.com/fest-2022-fraud-charges-report Technology software tech
shared by ryanbonifas on 01 Sep 22 - No Cached
  • Many music fans who attended the Chicagoland area's inaugural Sacred Rose Festival this past weekend and used their credit cards while there subsequently reported thousands in surprise overcharges.
  • The fest has responded saying it was a glitch with an onsite vendor.
  • the four-digit charges curiously appeared on the customers' cards after they visited a merchant on the festival grounds.
  • ...4 more annotations...
  • Various Redditors reported that they each received surprise charges amounting to $1,190, $1,300, $1,500, $1,700, $3,200 or more. One charge of nearly $5,000 was reportedly declined by a customer's bank.
  • the glitch in venue payment processing resulted in the charges, and that they were being reversed.
  • Here is their statement: 'You may have accidentally been charged a large amount from F&B at SeatGeek Stadium when using a credit card. Our payment processing is secure but had a configuration error. There was no exposure and/or fraud; we are PCI compliant. We are reversing all of these charges and you should see the amount credited to your card in 3-5 business days.'
  • There was a technical glitch with the point of sales system regarding the tips inaccurately processed.
  • ryanbonifas on 01 Sep 22
     
    The overcharge nightmare of an establishment and their quick response to guests has led Sacred Rose Festival to scramble in response to outraged customers. The festival has shared the error came with the systems configuration and are PCI compliant with no exposure to breaches or fraud, but one would venture a guess there is more to this story.
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