BEACON TECHNOLOGY: WHAT IS IT GOOD FOR? - Seamgen - Medium - 1 views
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wireless transmitters that use Bluetooth Low Energy (BLE) to transmit signals to nearby devices.
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continually advertise their presence and provide detailed information when an interested device, like your phone, initiates a connection.
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Beacon technology can help a variety of industries increase customer engagement by providing their customers relevant information at the right time.
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Airports are using beacon technology to provide directions to points of interest and to help manage the flow of traffic; directing or moving passengers to less crowded security lines in order to minimize wait times.
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The hospitality industry can benefit tremendously from beacon technology as it can provide travelers that are new to the area with relevant information on nearby restaurants, attractions, and other points of interest.
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Once a guest enters the hotel, the beacon can connect to their mobile device, notify the hotel that the guest has arrived, and then send the guest a push notification to confirm the check-in process.
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This article discusses the importance of proximity marketing in the hospitality industry. Implementing this type of marketing can increase the overall customer experience and satisfaction while in turn increasing revenue for business. It can provide travelers or locals with relevant information on nearby restaurants, attractions, or other places of interest. This can be a huge addition to most businesses in the hospitality industry and increasing overall sales.