The Hospitality Industry Is Getting a High-Tech Makeover | BizTech Magazine - 2 views
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Millennials are destined to reshape the hospitality industry over the next decade
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Data,
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the possibilities are endless
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This article was written two years ago and describes how the hotel industry is getting a technological makeover. It argues that this has been shaped by Millennials in order to secure customer loyalty and business by providing quality, value, promptness, responsiveness, and flexibility through technology. It continues to mention five technologies that customers seek: service automation, digital signage, personalized concierge, technology as a luxury, and mobile device support. An example is a mobile app that can gather data from the user to ensure that their preferences are met or to simply allow the guest to chat with an associate. The data gathered from user profiles can be used for strategic planning or quick decisions as a global corporation or a local hotel. Regardless of when or how any data will be used, the demand from guests to be constantly connected from pre-planning stages and beyond is evident. It poses interesting questions as to how technology will continue to develop in the next two years.
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Building and maintaining strong customer relationships is crucial for long-term success in the hospitality industry.
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Building and maintaining strong customer relationships is crucial for long-term success in the hospitality industry.
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Today, technology is enabling the industry to offer guests an immersive, personalized experience like never before, from wayfinding and push notifications based on their location and personal preferences to simplified check-in/checkout and a more 'homelike' experience while they're traveling,
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"Mobile apps, combined with loyalty rewards programs, now allow hospitality providers to create a persona-based experience,"
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"This speeds check-ins, increasing customer satisfaction, and encourages return visits," Kramer says.
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If a door lock sensor, for example, detects that a guest has left his or her room for more than a specified number minutes, energy consumption can be automatically reduced, cutting costs and reducing energy consumption.
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predictive analytics can be used for long-term planning or to make rapid, on-the-spot, revenue-enhancing decisions
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"Predictive, proactive and actionable data opens the door to new travel experiences, from offering a personal booking experience to a seamless and personalized check-in, to a room specially configured to a guest's preferences, to ensuring that guests never get lost while they are on-site