Even though keeping up with the modern developments in IT sector is crucial for the success and competitiveness of a hotel, it is usually very hard for new technologies to be accepted and implemented.
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CloudBasedvsDesktopBased_PMSHotels.pdf - 0 views
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On the example of hotel property management system (PMS) and comparison between features of its older desktop-version and new web-based programs, this research aims at finding out at which stage and how effective is usage of cloud technology in hotels.
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Constant innovation in hardware, software, and network developments and applications means that only dynamic organizations that can respond efficiently and effectively to these innovations, will be able to outperform their competitors and maintain their long-term prosperity.
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It is crucial for tourism and hospitality practitioners to proactively incorporate new technologies into their businesses as these will improve service quality and differentiate their products and services.
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In order to be able to follow the increasing guests' requests for qualitative services, it is mandatory for hotel management to constantly work on improving its functions and operations. For this it is necessary to keep track of innovations in sectors outside the hospitality, like IT sector that works on creating, developing and introducing new technologies
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Hospitality is one of targeted sector that is considered appropriate for application of cloud technologies and services. Hotel Management System or widely known as Property Management System (PMS) is one of the system where IT practitioners saw the chance for improvement by ''moving it to the cloud''.
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Hotels will be forced to upgrade their current systems so that they can respond to various and changeable guests' habits and requirements. However, until today, there was not enough academic papers related to usage of cloud technology in hospitality industry even though this sector is under continuous changes caused by usage of new technologies which made search, evaluation and payment of the hotel rooms easier than ever.
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After comparing the two groups of hotels, from which one was using desktop PMS and other group cloud- based PMS, the results of the research were derived and presented. In conclusion of the paper, challenges with which the hotels are facing and which affect their decision of starting to use cloud- based technology as well as recommendation for future work will be discussed.
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As stated by the Sharif (2010), cloud computing is the latest technology that is being introduced by the IT industry as the next (potential) revolution to change how the internet and information systems operate. The term “cloud” was probably inspired by IT text books’ illustrations which depicted remote environments (the Internet) as cloud images in order to conceal the complexity that lies behind them (Sultan,2010).
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The goal of a new computing world is to develop software for millions to consume by easily accessing it over a network. Cloud service providers are making profit by charging consumers for accessing these services.
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Products offered via this mode include the remote delivery (through the Internet) of a full computer infrastructure (e.g., virtual computers, servers, storage devices, etc.); the building blocks of an IT enterprise.
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Services provided in this category include CPU processing on demand, virtual Web hosting, and storage on demand. The most notable vendors are Amazon’s EC2, GoGrid’s Cloud Servers, and Joyent.
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With cloud computing, services and applications that were managed locally in the past requiring hardware, operating systems, web servers, as well as teams of network, database and system management experts are now provided remotely by cloud providers under this layer.
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Cloud computing services can be adopted by firms in three different forms (Goscinski and Brock, 2010):
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Private clouds - involves firms deploying key enabling technologies, such as virtualization and multi-tenant applications, to create their own private cloud database
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Hybrid clouds - mix of the previous two types that are emerging with the intention of providing clients with a level of “control” over their resources
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The cloud offers enterprises the option of scalability without the financial commitments required for infrastructure purchase and maintenance.
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Reallocating information management operational activities to the cloud offers businesses a unique opportunity to focus efforts on innovation and research and development. This allows for business and product growth and may be even more beneficial than the financial advantages offered by the cloud.
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These investments and efforts for a new technology to be presented open a new progress circle of technology advancements and it continues in the same way.
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When creating software or an application for a hotel, IT personnel have to possess a certain level of flexibility, openness and creativity. On the other hand, hotel employees are expected to have more insightful and openminded approach towards new ways of performing business operations, sometimes take risks and have experiences with using different programs and applications.
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A hotel's PMS can gather and keep valuable information about hotel guests by incorporating business intelligence tools which help hoteliers organize and make sense of the gathered data. Regardless of whether room reservations come from Online Travel Agency, Global Distribution Systems or by telephone, all of them are gathered, stored and managed in the PMS.
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Simplicity of the cloud based property management system allows it to be productive. Cloud based PMS's can operate on any advice that has a web browser and the companies are putting their efforts to make it even more friendly on smaller devices like tablets and smart phones.
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Business intelligence options provide hoteliers with a threedimensional view of guest data, which allows easily statistical reporting and increased hotel management efficiency.
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The aim of this study was to investigate the difference in practical usage of the two types of PMS systems – cloud based and classical (desktop) ones.
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On the question about the reasons for using the current PMS type in hotels, answers of Group A were based on usage of their current PMS for years and on the fact that employees in all hotel departments were used to work on it. As time passed by, hotels upgraded their system to new versions for several times and additional customization was implemented with regard to hotel preferences.
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Hotels from Group B were consisted of relatively new boutique hotels that operate for more than a year and from those that were not using any kind of PMS solution (they were using Excel tables and creating reservation records manually). The reason why hotels from this group wanted to use cloud PMS was a desire to try the latest technology used in hospitality industry.
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Other reasons for using it were: PMS could be reached from any place where Internet connection is available, simple but effective design with lots of visual solutions, more options to enter the important information and the fact that it is working not only on any PC but also on any mobile device due to its mobile applications.
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low investment costs were main reason for hotels from Group B to decide in favor of cloud based version.
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The similar amount of initial investments were confirmed by the Group A. Being considered as great amount of money for newly opened and small sized hotels to invest, management decided to try out the cloud version which allows access to this system based on monthly subscription with very little or no investment cost, depending on the solution provider.
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After initial investments in the system implementation, hardware, software and training of employees, every year hotel makes a one-year-based contract for additional support services and, if needed, extra training. Support is provided any time a hotel reports an issue or malfunction by directly connecting to hotel's computer through remote programs.
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Changes are made either for each hotel at a time, or after releasing new version, when provider try to convince all the current users to upgrade to it. Upgrade is provided by the extra charge, so these costs should be also considered during planning investments in classical PMS.
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Regardless of which type of system they used, all participants were very careful about and interested in the matter of data security.
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However, it is totally different situation with cloud based system, which is mainly open system where all authorized users and providers from outside have access to. Of course, it is up to hotel management to whom the authorization rights will be given and being an open system it makes support, development and innovation activities much easier. Cloud based PMS are hosted on some of the world's best known servers so there is no need for additional computers to be used as servers.
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Although there are some great differences in functions and way of managing regarding classical and cloud based system, both have their advantages from which hotels do not want to give up.
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One of the biggest advantages of cloud based PMS for the Group B is the fact that this system can be directly integrated with hotel online booking engine. This is considered as a great advantage for the hotels that besides having functional web site, wish to maximize use of its online booking engine, receive more online reservations directly from the guests and gain more profit.
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Such a functional connection between hotel’s PMS and online reservation system allow hotels to have a social media integration as well. This means that hotels are able to receive online reservation through their Facebook page as well as receive direct links to its page from the biggest review sites such as TripAdvior.com.
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In this paper two different approaches and perspectives on usage of cloud based and classical hotel management systems were exposed. Hotels from Group B have shown a tendency for usage of new technologies and readiness to adopt and continuously learn about them.
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Among factors, affecting why hotel prefers one system over another, are type and size of hotel, through which channels are guest reservations coming, previous experience with IT stuff and different programs, etc.
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Cloud based program can help them in order to update prices and room availability information to hotel's booking engine. This prevents overbooking, provides easily management of CRM functions and information, with no first investment costs or extra expenses which results in revenue increase.
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Hotels that use classical PMS pay a great attention to the security issue because they do not want to risk opening their hotel for external intervention. In recent years we can find in media lots of evidence of information linkage from system that had much higher security measures than an average hotel.
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Measuring the performance of cloud-provided services is another challenge for the hotel management, primarily due to the lack of measurement standards.
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While investigating the previous knowledge about the other system solutions, hotels in Group A have claimed lack of information about the cloud technology and its solutions.
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Even though IT stuff in these hotels has some basic knowledge about it, it is still not enough to convince the other managers about its benefits. Therefore it may be concluded that, besides trying to overcome the above mentioned challenges, developers of cloud based solutions to hotels should also work hard on training the potential clients about the positive aspects and correct usage of cloud technologies.
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Lack of measurement standards for cloud-provided services in general as well as for hotels is another important limitation due to which qualitative research was conducted. Authors’ recommendation is that academicians should focus more on topics of cloud computing, cloud solutions for other business operations and on defining measurements standards for cloud services.
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This article, published in 2015, covers a study performed in Turkey to analyze factors in hotels that lead management to prefer desktop-based PMS over cloud-based PMS or vice versa. The study uses qualitative research to determine the reasons for the usage of PMS and the advantages and disadvantage of either system. The study found that, among others, significant factors that contribute to the form of PMS implemented by mangement may include the size of the property, reservation channels, and prior level of IT experience.
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The Pros and Cons of Cloud Computing for Hotels - 0 views
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“Survey Reveals 68 Percent of Global Organizations Planning to Adopt Cloud Strategy” May 2011 Service management provider, XYZ Corporation, today reveals the results of a global survey showing more than half of IT professionals (51%) do not think their own internal service management software processes are mature enough to effectively manage cloud-based services.
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more than half of IT professionals (51%) do not think their own internal service management software processes are mature enough to effectively manage cloud-based services.
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One of the misconceptions of cloud hosting is that it’s hosted “in the sky and not in a data center,” which is not true. Cloud hosting resides in a single data center.
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For starters, automatic scaling can make people extremely lazy. If you’re not paying attention to your usage, you just might get a huge surprise on your next bill.
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One thing that’s a rising concern is that hackers can run up their victims’ hosting bills. One method that’s being used by hackers is a simple low-level DDoS (Distributed Denial of Service), which won’t take your site down but will keep your server very busy. Since you pay for usage with cloud hosting, your costs can spin wildly out of control. So if you’re using cloud hosting, make sure to pay daily attention to your usage.
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Nonetheless, it’s very important to understand the amount you’re paying for the quality of services you’re receiving. Having just a few minor apps at your property, with less hardware, one must be prepared for the lag, or loss of the full program getting lost in the vapor that is the cloud.
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Nowadays, cloud computing is widely applied in the hotel industry. Cloud(s) are made up from computers, always linked or networked together as computer farms. There are many pros and cons associated with cloud computing and solutions. The Pros: Cloud computing has lower start-up costs and not much equipment to purchase. Hotels do not need to hire many IT staffs to maintain the equipment, and not need to pay for future hardware upgrades. The Cons and solutions: Security and cost are the major concern for hotel management. Paying attention to your usage and manage usage routinely can keep your bill in a reasonable price. Cloud computing service companies provide different levels of quality and services. Thus, finding a reliable service provider is a tiring and time-consuming job.
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GDS usage on the rise as travel demand grows - 0 views
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Industry leaders’ speculations that the global distribution system is dying a slow death have lingered for the last decade, ever since online-travel agencies made their debut in the hotel distribution space.
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A study conducted by the American Society of Travel Agents in 2009 found the percentage of member travel agencies that used the GDS channel declined from 98% in 1999 to 79% in 2009.
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However, despite the decrease in GDS usage amid the most recent global economic downturn, hotel companies and travelers still find value in the channel, according to sources interviewed for this report.
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Sabre Travel Network, for example, saw an increase of more than 7% in its GDS bookings during the first quarter of 2012 over the same period last year
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Many hoteliers are attempting to leverage those increases in demand through dynamic pricing models, which offers clients a percentage off a hotel’s best available rate on each travel date as opposed to a fixed, negotiated rate for the year
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“Hotels that have typically had a negotiated rate for each corporation can actually work better with corporations with dynamic rates, as long as they are able to ensure they are giving that corporation access to whatever the deal of the day is
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One of the trends she is seeing in the GDS channel is the increase of combined business and leisure trips
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There’s more opportunities for hotels to put promotions, put leisure opportunities on there … It enables hotels to really take value of the GDS.”
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More and more, Kennedy is seeing corporate account managers ask: “What would you offer our travelers for their weekend stay if they wanted to stay longer or extend?” “What can you offer for group rates?”
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The GDS is not going away any time soon because of the unique solutions it provides for hotels and travelers alike
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Although these and other benefits will continue to attract hoteliers’ inventory, Cole said the GDS would provide additional value if distribution costs were lowered
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Travel-management companies are coming up with many security reporting and informative ways to show corporations where people are at any point in time, which can be important for insurance purposes
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“Insurance companies are also pushing today that (companies) know where their employees are,” which the GDS facilitates,
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The pricing model provides corporations with a lower rate when demand decreases but also gives hoteliers the opportunity to achieve higher rates when demand increases, Kennedy said. “It’s a win-win for both sides.”
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Many hoteliers are attempting to leverage those increases in demand through dynamic pricing models, which offers clients a percentage off a hotel’s best available rate on each travel date as opposed to a fixed, negotiated rate for the year,
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Sabre Travel Network, for example, saw an increase of more than 7% in its GDS bookings during the first quarter of 2012 over the same period last year,
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This article is about the current rise in the use of the GDS system again. This rise has been seen primarily with corporate travelers, but has also been used by the leisure traveler. While GDS usage percents dropped from 98% in 1999 to 79% in 2009, it has slightly started to increase again. Sabre one of the larger GDS companies has seen a 7% increase in use of the system in 2012. Hotels have tried to give companies better rates to their consumers, for example as more corporate travelers are extending their stays from a business trip and then turning it into a leisure trip for a few more days. This gives the traveler a lower rate a night at the hotel, as they are staying for more nights. Overall, while there was a decline in the use of GDS because of the OTA, there is now a slight increase, bringing life back to the GDS system.
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This article gives an in depth explanation of the importance of GDS's in the hotel industry and the increased usage of the GDS due to the rising travel demand. The American Society of Travel Agents conducted a study in 2009 and found the percentage of member travel agencies that used the GDS declined from 98% in 1999 to 79% in 2009. A significant portion of the decrease was due to the economic downturn, but regardless hoteliers and travels still found value is the GDS channel. According to Sabre Travel Network, there was an increase of more than 7% in GDS bookings during the first quarter of 2012 over the same period last year. The demand for corporate travel is the main reason for the increase. Many people that are traveling for business want to extend their trips for leisure. This allows hotels the opportunity to adjust their pricing strategies by putting travel promotions for leisure for the business travels as well. Many people utilize the GDS to find the most affordable prices, but it is also beneficial to hoteliers as well. Elaine Kennedy, one of the two interviewed in the article, stated the pricing model provides corporations with a lower rate when demand decreases but also gives hoteliers the opportunity to achieve higher rates when demand increases, which ultimately is a win-win for both sides. The GDS also provides many opportunities for hotels to cut costs. Robert Cole, the other person interviewed in this article, stated "The GDS also provides enhanced marketing support….immediately when you use the GDS to put your product, your service, your room, your rate, you're getting it in front of an audience without using your own marketing budget." According to Robert Cole, the GDS is not going away any time soon because of the unique solutions it provides for hotels and travelers alike. I believe this article was very informative on how the GDS is currently being utilized and where it is going in the future. It basically helped answer question 3
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GDS usage on the rise as travel demand grows - 1 views
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A study conducted by the American Society of Travel Agents in 2009 found the percentage of member travel agencies that used the GDS channel declined from 98% in 1999 to 79% in 2009.
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However, despite the decrease in GDS usage amid the most recent global economic downturn, hotel companies and travelers still find value in the channel, according to sources interviewed for this report.
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Sabre Travel Network, for example, saw an increase of more than 7% in its GDS bookings during the first quarter of 2012 over the same period last year, said Nancy St. Pierre, a spokeswoman for Sabre, which is one among several major GDS companies including Abacus, Amadeus, Galileo and Worldspan.
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The GDS is not going away any time soon because of the unique solutions it provides for hotels and travelers alike, according to Robert Cole, founder of hotel marketing firm RockCheetah.
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Many hoteliers are attempting to leverage those increases in demand through dynamic pricing models, which offers clients a percentage off a hotel’s best available rate on each travel date as opposed to a fixed, negotiated rate for the year
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GDS would provide additional value if distribution costs were lowered. “I think that what hotel companies don’t like about GDS is there’s a relatively high transaction fee.”
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In 2009 the GDS usage declined from 98% to 79%. ALthough there has not been a demand to use this technology, there has been a demand in the first quarter in 2012. There has been an increase because of corporate business demand. GDS is being used to transfer room inventory to global distribution partners as well as travel agents and OTA's. Hotels using the GDS technology offer a percentage to a client instead of a fixed rate. This happens as long as companies have access to the hotel's system everyday. According to Robert Cole, The GDS system is notgoing anywhere because of its unique solutitons to hotels and travelers. It makes it easier for everyone.
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Although there was a significant slowdown of GDS usage between 1999 to 2009, bookings are steadily increasing over 2012's first quarter. The growing demand is primarily from corporate travel, but leisure travel reservations are also picking up speed as well, especially in the form of job related trips that end with vacation days. Hoteliers are increasingly following a "dynamic pricing model" which has flexibility of rates to increase during high demand and vice versa, encouraging weekend stay-overs and group rates. In spite of previous estimations, GDS enhances the online search tools rather than being replaced by them, since it is much better suited to handle large amounts of site traffic than smaller companies and independent, as well as providing a cost-free marketing presence for the tourism providers. Hotels still consider GDS transaction fees high, but this is an ongoing negotiation. Corporations appreciate GDS' security reporting features which pinpoint employee locations as well.
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Corporate travel demand is primarily responsible for the rise of GDS usage. There has been an increase in business travel. Many consumers are attempting to leverage those increase in demand through GDS. The pricing model provides consumers with a lower rate through GDS than the actual average rate. The GDS is not going away anytime sooon.
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This article shows that although GDS were thought to be the end, with its efforts of changing price and strategies, it still can postpones its life circle and continue growing gradually. However, I am a little doubt about this article, because the result it concludes just based on the interviews of three person.
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This article is about how global distribution systems are still in demand even though they were said to be dying out. Industry leaders thought that with the development of online travel agencies, GDS's would soon be out of business. This isn't the case though. Well it is proven that member travel agencies have been using GDS's less this could be linked to the economy. The people who are purchasing travel through online travel agencies are still using the GDS every day. Business travel is also up in the past 10 years and also an increase in business travelers extending their stays for leisure. With that leisure and corporate traveler are help keeping GDS's alive. But GDS's would be even more profitable if they lowered their transaction fees.
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The GDS has decreased steadily over the past decade, but recent studies have shown that there has been a small increase. The increase is thought to be due to corporate travel. Many hotels are trying to increase the use of the GDS through dynamic pricing models. This model offers a percentage off the hotels best available rate depending on what the demand is. The GDS provides many benefits like facilitating the online search process, offering immediate access to information without using a marketing budget, and high sense of security. The only downfall is that the distribution costs are too high, because transaction fees usually are around $5.
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IBM Security BrandVoice: Why Managing Windows PCs Like Mobile Devices Is A Smart Long-T... - 1 views
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videoconferencing tool Zoom has seen its daily usage rise by more than 300% from before the pandemic. And on March 18, Microsoft announced that its collaboration tool Teams added 12 million daily users just that week, bringing the total to 44 million.
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Within a full cloud, operations are streamlined among all teams — support, professional services and security — leading to less redundancy of tasks and greater overall efficiency
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Cloud computing, which has been touted for its flexibility, reliability and security, has emerged as one of the few saving graces for businesses during this pandemic.
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they're referring to a hybrid public-private model they've adopted to balance their concerns about security breaches with their desire to reap the benefits of running some enterprises through a public cloud vendor.
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This transition to remote work on such a massive scale would not have been possible in the server-led infrastructure of 15 to 20 years ago.
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Multiple providers can deliver different levels of services, leading to differing outcomes within cloud and on-premises operations.
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Gartner Inc. predicted that through 2020, 95% of cloud security failures will be the customer's fault
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According to the U.S. Bureau of Labor Statistics, from 2017 to 2018, only 29% of American workers could work from home.
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E-Commerce for the Hospitality Industry | The Moscow Times - 6 views
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E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
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Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
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Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
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Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
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As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
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Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
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The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
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The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
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We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
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It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
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make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
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As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
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Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
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To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
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hospitality industry has always been among the first to capitalize on new technologies
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The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
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This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
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This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
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This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
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The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
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In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
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As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
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Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
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E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
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This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things. In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
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Is 2020 the Year of the GDS? | By Scott Falconer - Hospitality Net - 2 views
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Technology can play a major role in helping properties win more bookings, through advertisements, display, and keywords
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It will be interesting to see how GDS usage and other distribution channels continue to evolve throughout 2020.
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The overall contribution of GDS bookings indicates that it is still a very relevant and growing channel and often delivers the highest ADR.
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However, certain keywords can and do drive them to book a property, such as "price", "offer", "rate" and "discount". Globally, 4 out of 10 survey respondents agree these types of words would encourage them to book.
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In our survey, 7 out of 10 agents say it's important to include icons with the words "free" or "complimentary" in ads. In 2020, hoteliers should review their current strategy for the GDS and consider whether they are using the platform to its full potential.
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Rate parity (ensuring that the same room is priced identically across all distribution channels) will continue to be of utmost importance.
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Our research shows that 9 out of 10 travel agents rank rate parity as 'very important' or 'important' in their search.
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When the GDS does not offer full rate parity, 6 out of 10 travel agents actively book away from that hotel property.
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Travel agents are booking hotel reservations on the GDS in record numbers, from 42 million ten years ago to 79 million in 2019. On average, they book 22X more room nights than consumers, making the GDS a prime channel for hotels looking to increase revenue.
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the GDS does not offer full rate parity, 6 out of 10 travel agents actively book away from that hotel property.
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This article speaks on how GDS are doing in the age of 2020. Not only does it talk about how its doing over all but it also goes over how they remain successful with the new times. Keeping up with changing demands and trends.
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This article talks about how GDS system usage has been and continues to increase over the years. While many owners prefer direct bookings on their site. GDS has been increasing at a faster rate than other channels which are used by travel agents. Hotels need to e using the GDS platforms in 2020 and beyond to maximise the benefits that it brings.
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Scott Falconer's article, "Is 2020 the year of the GDS," entails discussion of the survey results of the DGS site as the most sued and rapidly growing site for booking by travel agents. Falconer also advises hotels and other travel agents to optimize the use of the GDS site to increase bookings and therefore profitability. In discussing the survey results, Falconers also suggests the GDS increase its potential by maintaining parity, observing prices, and promotions are critical in its continued growth. Falconer's finding first indicates that GDS usage has significantly grown in the past ten years. The author notes that by 2019, the number of travel agents using the site of GDS to make bookings had increased from 42 million to 79 million between 2009 and 2019 (Falconer). In the recent past, Falconer argues that the ratings and growth in usage of the site provide hotels with opportunities to grow revenue as the site makes 22 times more bookings than consumers. Through surveying with 900 travel agents, Falconer concluded that GDS is a prime channel for bookings because of its recent fast growth compared to other alternative booking sites. Secondly, Falconer notes that there is a need to stabilize the parity rates for the GDS channel to succeed. Based on the survey, most travel agents indicated that parity rates are influential to the decision to book a facility using the GDs site or others. Therefore, Falconer advises the GDS management to ensure the consistency of the price that properties offer to clients on other channels. The services listed in the sites are available as indicated at the property. In this case, the GDS can improve booking experience by clearly stating commissions, discounts, or cancellation policies at the site to increase the availability of information to the clients regarding the nature of commitment and expected services as the promised value. Falconer also highlights the importance of adver
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HNN - 0 views
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This article talks about some of the creative ways hotels are going green. As more and more guests are looking to stay at environmentally friendly hotels, properties have to go beyond just offering a towel initiative or just using LEED lights. Hotel chains like Kimpton, The Charles Hotel, Starwood, and Calistoga Ranch are all coming up with new ways to be more eco-friendly. About five years ago Kimpton Hotels implemented a complimentary bike service. Guests are able to check out the bikes and use them to navigate throughout the city. As this service became more popular, Kimpton started investing in more bikes at each property. The Charles Hotel in Cambridge Massachusetts offers a similar program for guests. Their program started eight years ago when they purchased a property in Boston. The program enables guests to experience the city, all-while being environmentally friendly. Hotels are also finding new ways to be eco-friendly with their food and beverage options. The Charles Hotel actually operates a farmers market on-site with local fruits, vegetables, and meats. Other companies like Kimpton focus on offering sustainable seafood in their restaurants. Kimpton has removed whale, turtle, and shark fin from their menus due to environmental concerns. Calistoga Ranch in Napa Valley has come up with a creative way to reduce their carbon footprint when it comes to yard maintenance. About 11 years ago, they brought in babydoll Southdown sheep to graze on property in order to reduce their usage of lawn mowers. These babydolls help Calistoga Ranch reduce noise and reduce usage of gas-powered lawn mowers. Guests love to visit with the baby sheep, which is an added benefit. Hotels like Kimpton, Starwood, The Charles Hotel, Calistoga Ranch and other have to come up with more creative ways to be eco-friendly as more and more guests identify that this is important when considering where to stay.
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The Mark Hotel Selects Agilysys Point-of-Sale Solutions to Boost Efficiency and Enhance... - 0 views
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Infogensis POS continues to grow in usage. Next month they will appear at the ICE Totally Gaming Conference to promote their usage for gaming hotels and resorts. Earlier this year, the company solidified a new contract with The Mark Hotel in New York City. Imran Raja, the Director of Technology for The Mark Hotel said, "with Infogensis we have the best of both worlds- a combination of fixed and mobile point-of-sale solutions that deliver comprehensive functionality and maximum flexibility." This new luxury NYC hotel features traditional hotel rooms and residences, a full service salon, and multiple dining options. Infogensis Flex is one of the many reasons why this POS is growing in popularity. It offers hotels the use of a tablet touchscreen in which there are multiple language and menu options to help streamline F&B operations. The property I currently work for utilizes Infogensis POS. It is easy to edit menu options and prices, switch to different outlet menus, and easy for new employees to learn.
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The Pros and Cons of Cloud Computing for Hotels - 0 views
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starters, automatic scaling can make people extremely lazy. If you’re not paying attention to your usage, you just might get a huge surprise on your next bill. One thing that’s a rising concern is that hackers can run up their victims’ hosting bills. One method that’s being used by hackers is a simple low-level DDoS (Distributed Denial of Service), which won’t take your site down but will keep your server very busy. Since you pay for usage with cloud hosting, your costs can spin wildly out of control. So if you’re using cloud hosting, make sure to pay daily attention to your usage.
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Your data might not be cloud-worthy. By all means, don't put an application that provides competitive advantage or contains customer-sensitive information in the public cloud. Your application could be too big to scale. The bigger you are, the bigger your IT resource pool. And the bigger your IT resource pool, the less likely it is you'll see any enormous financial advantage in outsourcing to the cloud.
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Every cloud computing service provider you come across will promise to deliver your demanded services. However, the reality is they provide different levels of quality and services when it comes to actually installing them. Thus, finding a reliable service provider is a tiring and time-consuming job.
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This article lists pros and cons of Cloud Computing for Hotels. What is surprising is that Cloud Computing can be costly as opposed to the common belief that Cloud Computing is a great cost saver. According to this article, if your IT resource pool is too big, it is less likely that you'll see any enormous financial advantage in outsourcing to the cloud. In addition, there is a method being used by hackers to increase your Cloud usage significantly and make you end up paying a lot for it. The method is called DDoS(Distributed Denial of Service). Even a low-level of this can keep your server busy and give you an enormous bill. Sure, these problems can be prevented and benefits of Cloud Computing can outweigh them. However, this technology is quite new, you need to think strategically before you pounce on it.
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This article introduced the result of a survey for the adaptation of cloud computing global wise. 68% of the global organizations want to adapt this new tech but 51% have concerns that their old system may not be enough for the adaptation. Then the article describes the pros and cons with cloud computing and solutions for hoteliers. The pros are : no need to buy many expensive hardware, lower maintenance expense and software installing and updating fee, Cons: security, which is the biggest concern, redundancy, and other things.
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Hotel operators step up their green initiatives - Travel Weekly - 0 views
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Our desert surroundings require that we be strong stewards of natural resources, especially water," Dumont said.
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LEED is an acronym for Leadership in Energy and Environmental Design, the council's rating system for measuring the effectiveness of environmentally efficient buildings. LEED ranks buildings on a 100-point scale measuring energy and atmosphere, the sustainability of a site, efficient use of water and the use of environmentally responsible materials and resources in the building's construction and maintenance. It also awards six points for innovative design and four points for embracing regional priorities in products and services. The resulting levels are Certified (40 to 49 points), Silver (50 to 59 points), Gold (60 to 79 points) and the greenest category, Platinum (80 points or more).
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he approximately 5 million hotel rooms in the U.S. rack up almost $4 billion in energy bills a year, or about $800 per room annually, according to Ashley Katz, spokeswoman for the Washington-based Green Building Council.
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MGM Resorts is among an expanding number of hotel operators looking to capitalize on growing environmental awareness among travelers by getting their hotel owner-developers to invest in systems that cut energy usage, save water and reduce waste.
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The trend in consumer green consciousness has grown important enough among travelers that Sabre Holdings, one of the world's largest GDS operators, has taken notice. Last month, Sabre launched its Eco-Certified Hotel Program, making it what the company claimed was the first GDS to break out a list of "environmentally responsible accommodations."
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Caesars Entertainment (formerly Harrah's Entertainment) set a goal of cutting its carbon emissions by 10% between 2007 and 2013. So far, the Las Vegas-based company has replaced 65,000 halogen light bulbs with LED bulbs, which use about 90% less electricity, and has recycled more than 60,000 pounds of soap for Clean the World, a nonprofit that sanitizes the soap and sends it to low-income areas of the U.S.
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The trend in consumer green consciousness has grown important enough among travelers that Sabre Holdings, one of the world's largest GDS operators, has taken notice. Last month, Sabre launched its Eco-Certified Hotel Program, making it what the company claimed was the first GDS to break out a list of "environmentally responsible accommodations."
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T he approximately 5 million hotel rooms in the U.S. rack up almost $4 billion in energy bills a year, or about $800 per room annually, according to Ashley Katz, spokeswoman for the Washington-based Green Building Council
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MGM Resorts is among an expanding number of hotel operators looking to capitalize on growing environmental awareness among travelers by getting their hotel owner-developers to invest in systems that cut energy usage, save water and reduce waste
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"We have had the Travelocity Green Hotel program since 2008 and noticed increasing demand and supply of green hotels," said Leilani Latimer, director of sustainability initiatives at Sabre. "Additionally, there is increasing interest on the corporate side as more and more businesses are integrating their overarching sustainability programs into their managed travel programs and looking for significant ways to promote sustainable procurement practices
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"It's very difficult for hotels to be truly green by their nature," said Bjorn Hanson, divisional dean of New York University's school of tourism and hospitality management. "Daily cleaning consumes chemicals and energy, and public spaces are 30% to as much as 70% of the square footage of a hotel and must be lighted, cooled and heated."
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With sustainability at the forefront of hotel operators and investors hotels are becoming conscious of the guests needs as more and more travelers are requiring and are staying at properties that are serious about environmental conservation. The article highlighted the fact hotels are big consumers of energy, therefore have construction that are LEED certified will not only benefit the environment but also the bottom line of investors.
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Travel Weekly takes a look at hotels taking real initiatives to their commitment to going green, especially in Sin City. Hotel groups are looking not to save money through transparent initiatives asking guests to simply reuse their towels, rather the article looks at "hotel owner-developers to invest in systems that cut energy usage, save water, and reduce waste". It seems in addition to other environmentally conscious west coast cities, Vegas has set a standard by setting goals for increased recycling, decreased energy consumption, switching over to LED bulbs, composting food waste, reducing overall carbon footprint and emissions. In light of continuing green development, Sabre Holdings has launched an Eco-Certified Hotel Program taking the lead out of the other four major GDS's to tip their hat to eco-friendly hotels. As travelers, GDS's, hotels, travel websites, and developers alike place greater emphasis on the preference for environmentally conscious lodgings, the more likely the industry is going to continue adopting these measures.
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Hotels are becoming more green world wide. MGM hotels is on board with a green initiative. Hotels electricity and water add up because they have to cool a building , clean and maintain the hotel. IT costs about 800 per room annually in electricity and water costs. MGM hotels reduced the electrivity they use which can help power 12, 000 houses. HOtels are also trying to reduce its carbon emissions. Although as the article states " its very difficult fot hotels to be trully green by their nature" every little bit helps.
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Hotel_ITSec.pdf - 0 views
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During the past decade, information technology (IT) has significantly changed the way the hotel industry controls and manages operations. While many technologies have been utilized, some newer technologies have emerged in the literature and in practice, and many of them impact the hotel’s security.
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Among the results, this study identified a gap between hoteliers’ understanding of IT budget adequacy and the adequacy of installed IT security systems.
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Advancements in technology are increasing at a remarkable rate. As technology becomes more important, organizations that do not keep up with these advancements could lose business opportunities to other competitors that do
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The four leading technologies which have showed a high adoption rate from the industry and have received attention from academia are: self-service, wireless, green, and security technologies. The advantages of these technologies for hoteliers include enhanced customer services and operational efficiency (Doyle, 2007), decreased guest wait times, more efficient methods to settle bills (Singh & Kasavana, 2005), reduction of energy costs (Meeroff & Scarlatos, 2007), and protection of sensitive customer data and credit card numbers
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In addition, exploring the influential factors of security system usage will provide greater depth of knowledge with respect to why some hotels have adopted more security systems than others.
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there is still a lack of understanding of the nature of risk associated with inadequate IT security, especially among operators of hotels that do not have their own IT departments.
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Self-service technologies are commonly defined as devices or applications which permit users to produce a service independent from the direct involvement of the service provider (Meuter, Ostrom, Roundtree, & Bitner, 2000). The use of self-service technologies in the hotel industry has grown considerably, especially in the areas of self check-in, in-room check-out, and foodservice kiosks
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IT systems refer to general support systems such as mainframe computer, mid-range computer, and local area network.
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Some of the most significant wireless technology applications involve the use of mobile handheld devices, such as personal digital assistants (PDA), tablet PCs, and cellular phones, or RFID (radio frequency identification). RFID utilizes computer chips and antennas, allowing the chips to wirelessly communicate with a receiver.
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While the major usage of RFID in the hotel industry was for inventory control purposes, it also has the potential to be utilized in ways that can provide more conveniences for the guests.
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Other possible uses include placing RFID tags on items of high value as a means of theft prevention or integrating tags into guest loyalty cards for easy identification
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IT investment that lowers environmental impact and IT that manages the environmental impact of other systems are commonly referred to as “green technology”
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Many hoteliers might think becoming more environmentally friendly will cost more for their hotels. However, it has been demonstrated that “going green” is not only the right thing to do for the environment but also provides tangible bottom-line benefits for hotels by reducing consumption of energy and water, as well as other related costs.
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risk associated with a breach of IT systems security (e.g., network break-ins) is very high. Consequently, no sector of the business community is exempt from attacks on their IT systems, with an attack being defined as a technique used to exploit a system’s vulnerabilities.
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Many of these attacks involve attempts by thieves to gain access to customer credit card data, and these attempts constitute a major portion of the risk inherent in IT security
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if a system is breached and the merchant is not PCI compliant, the merchant then is responsible for all costs associated with improperly used credit card information taken from that system (Kress, 2008). These losses could bankrupt a business if the security breach goes undetected for even a short time.
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IT security systems are those measures taken to protect the confidentiality and integrity of proprietary data.
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Thus, it is reasonable to assume that organizational factors (e.g., financial factor, human resource) will influence the implementation stage of security systems at a hotel.
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A hotel with sufficient IT budget will install more security systems than those with insufficient IT budget.
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That is, if a hotel does not have its own IT department, it will have a negative influence on successfully installing or maintaining necessary security systems.
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Overall, the state of IT spending on security continues undiminished because managed security services are required for almost every application (Communications News, 2007).
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A hotel with more technologies being utilized will install more security systems than those with fewer technologies.
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Given the importance of security and privacy at a luxury hotel, this study expects luxury properties to have installed more security systems than other segments
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Most hotel employees use their property management systems for hotel operations and should be able to check their e-mails.
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To justify the low response rate, previous studies which have compared response rates of mail and e-mail for surveys were reviewed.
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The sample obtained in this study represented the targeted sample: over 80% of the respondents were working in hotel operations. Furthermore, the purpose of this study was to explore hotel operators’ insight of technology usage, IT budget, and security measures rather than to confirm existing theories or to generalize the results.
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The profile of the respondents revealed that they were experienced hoteliers with more than ten years experience in the industry
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Fifty-three percent of the respondents reported that they were with chain hotels that would be considered mid-range properties with an average of 175 rooms (median of 107). Over 80% of the respondents reported working in operations, while fewer than 4% reported working in either IT or engineering (Table 1).
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Nearly 70% of the respondents’ properties did not have their own IT department (69.2% did not have, and 30.8% had their own IT departments, n = 234, missing data = 10).
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Fifty-three percent of them (n = 244) thought the most important goal for hotel technology would be enhancing the customer’s experience.
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differentiate properties from their competition (20%), to lower expenses (16%), and to increase security (6%).
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Internet kiosks in the lobby represented the most frequently used self-service technology (36.5%, n = 244), followed by kiosks for airline check-in/board pass
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With respect to security systems currently in use, antivirus security systems represented the most frequently used security system (92.2%), followed by hardware firewalls, software firewalls, physical security, and encrypted login security systems.
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intrusion detection was the most frequently identified system (15.6%), followed by vulnerability assessment scanning (13.5%), Internet scanning (13.1%), antivirus (11.5%), digital ID server (11.5%), and nonreusable passwords (9.8%; Table 2).
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Thus, the hypothesis was supported that there was a linear relationship between the three factors and the adequacy of security systems.
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The positive standardized coefficient (β) of .389 indicates that there was a statistically significant (p < .001) linear relationship between IT usage (the number of wireless, self-service, and green technologies a hotel was using) and the adequacy of security systems
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The study revealed certain things of interest, the most significant of which is the need for greater emphasis on IT security among hoteliers.
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only about 30% of all respondents reported having their own IT departments. Since budget hotel properties are extremely unlikely to have an IT department, it is highly likely that the very large majority of IT decisions throughout the industry are being made by hotel operators for whom IT is not their primary area of concern.
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Furthermore, the focus of hoteliers for future IT implementations is enhancing the guest experience (53%) and generating revenue (41%). Very few respondents (6%) identified increasing security as a 5-year IT goal.
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While almost all respondents use information systems as part of their jobs, very few are trained in the development, maintenance, and secure use of these systems.
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no correlation was found between the respondents’ perceived adequacy of their IT budgets and the adequacy of installed security systems, as adequacy of IT budget did not appear as a significant term in the regression analysis.
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Nearly 10% of respondents do not have so much as anti-virus protection for their systems, and nearly half do not even take simple physical precautions to protect their IT systems.
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we note that no correlation exists between the respondents’ perceived adequacy of their IT budgets and the number of installed IT security systems, as the number of installed systems was not a significant factor in the regression analysis.
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the large majority of respondent properties do not have their own IT departments. Second, the people making IT decisions generally do not have IT backgrounds or training. Third, the large majority of respondent properties have little more than firewalls or antivirus software to protect their proprietary data, and these systems alone are not adequate to meet PCI standards, as they do not take steps to encrypt and protect cardholder data, maintain a vulnerability management program, implement strong access control measures, regularly monitor and test their networks, and maintain an information security policy as required by the Security Standards Council.
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it is reasonable to conclude that the respondents did not have an adequate understanding of the nature of the IT security hazards facing them for the average property does not have installed systems adequate to meet PCI standards, yet they reported having adequate budgets.
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In order to adequately protect proprietary data, one must have an understanding of network security, which is an understanding apart from software functionality.
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Properties with their own IT departments, however, reported that they had a higher number of installed IS security systems than did those properties without their own IT departments.
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roperties without their own IT departments, in particular, have a less adequate understanding of their IT security needs than may be necessary.
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This study found hoteliers’ lack of attention to security provision, training in IT, and PCI compliance can place hoteliers at great risk. For example, the cost of a single incident at a noncompliant property could result in the loss of the entire business.
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It will be useful to examine the reasons why luxury properties are more likely to employ adequate security measures to determine whether this greater use is attributable to better understanding of security issues or some other factor.
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The study was limited by the nature of online surveys; the response rate was quite low. Future studies could test the proposed research model via paper-based mail surveys to increase a response rate.
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This article covers a study performed on various hotels to determine management's level of IT knowledge and security implementations in relation to the hotel's IT security budget. The article discusses four types of technology impacting the hotel industry and how management responses to trending technology can affect a business, particularly in terms of a data breach and overall security. The study finds that an alarming percentage of hotel managers are not adequately informed on the risks and procedures of IT management and security, and many do not have proper IT security measures in place despite having an appropriate budget.
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shared by Xueling Wang on 17 Jan 13
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Smartphones on Track to Become Room Control Devices | Top Stories | | Hospitality Magaz... - 1 views
hospitalitytechnology.edgl.com/...come-Room-Control-Devices83585
smartphones hospitality room control devices
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The newest trend in the hotel space is allowing guests to control everything in the room with one device.
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This article presented the possibilities of the usage of smartphone as the single control device in hotel guestrooms in the near future. "The newest trend in the hotel space is allowing guests to control everything in the room with one device". Hotel Technology Next Generation(HTNG) recently published a new standard for single remote control to support multiple devices. There already are technology that use television remote for this function. And because of the popularity of smartphones and tablets, guestrooms are now expected to have these devices. HTNG is also working on standards for these devices, they are believed to be able to replace the television as the focal point of control in the future. Although the offering tablet devices in guestrooms is still new to the industry, only several high rank hotels have done. And the usage rates of tables stand much higher than the usage rates for television, These devices have multiple functions vary from ordering room service to turn off the light. The article also discussed the necessity of television for guestroom control. Many hotels use products that enable guests to connect their own devices onto television and make these devices the remote control for televisions or other devices in the room.
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The newest trend in the hotel space is allowing guests to control everything in the room with one device. With the popularity of smartphones and tablets, experts believe they will replace the television as the focal point of control. People are familiar with smartphones and tablet applications and therefore adoption using those devices rather than a television is more likely Today. In a hotel, if it has not switched to flat-screen TVs, it is probably angering a lot of customers. On the other hand, the experts don't think the typical customer expects to find an iPad, the trend may shift to just offering apps because smartphone use is becoming even more widespread.
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Green Building - 0 views
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This article indicated a kind of building structure and material for reducing the energy usage. Green building includes employing responsible, energy-efficient means in creating living, working and storage structures. Green building reduced energy usage by installing insulation. And this article introduced GREENGUARD certification to enhance the green movement. GREENGUARD Certification guarantees that the insulation is tested to ensure that chemical and particle emissions meet stringent indoor air quality pollutant standards. Considering the green hotel, this can be reducing the energy usage of hotel operation, the owner could be save cost, also save the environment.
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Top 2012 Ecommerce Trend: Retailers Need to Move to Mobile - 0 views
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Mayan prophecies aside, 2012 is all about mobile customers. If you're not mobile, you're simply not competitive. And your ecommerce business will suffer as you lose sales to competitors who provide a good shopping experience on mobile devices.
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The biggest game-changing trend we've seen in technology is the growing usage of mobile devices, such as smartphones and tablets, and how consumers use them for ecommerce.
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"We have seen an explosion in traffic coming from smartphones. We've seen an even bigger explosion in the rate of orders coming from tablets," said Buzzeo.
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Mobile retail sites have two considerations: smartphones and tablets. The biggest difference between using ecommerce sites on a mobile phone and on a computer is the reduced screen size and the limited capabilities of mobile device browsers.
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The new trend of ecommerce in 2012 is to move to mobile. Based on the research, customers who are doing online mobile businesses have increased fast during recent years, and it is anticipated that the number of customers doing mobile ecommerce will continue to increase in the future, therefore, many online retailors turn to move their businesses to mobiles. There are some reasons why online retailers need to move to mobile. First, there is a growing usage of mobile devices, such as smart phones and tablets. 30 percent of tablet owners have used their devices to shop online, and 25 of smart phone owners have used their phones to do the same. Second: Mobile is convenience. Mobile-users can do online shopping at anywhere without a heavy laptop or a computer. However, there are some challenges. Smartphone has a reduced screen size and the limited capability of mobile device browsers. Online retailers need to supply their websites in a smartphone-friendly version. And for the tablets, a technology called Flash is not supported by all tablets. These changes can arise some costs for the retailer. In a word, it is a time to go mobile, online retailors need to realize this"cultural shift" and take action or they will get left behind. In my own opinion, I still prefer to use computer to do online shopping, because it is more secure and reliable. However, if the mobile ecommerce become mature, I will not reject to try to use it to do online shopping.
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The Pros and Cons of Cloud Computing for Hotels - 2 views
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The problem is most of these organizations aren’t sure of how much to rely upon the cloud and even in some cases what makes up cloud services.
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The Pros:There are much lower start-up costs and not much equipment to purchase. Less staff is needed to maintain the equipment. There should be no need for future hardware upgrades.
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Then there is the fixed-cost advantage: Software provided online is upgraded and maintained by the provider
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The fixed cost allows business owners to plan rather than be caught off-guard when a costly software or hardware upgrade must be purchased.
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For starters, automatic scaling can make people extremely lazy. If you’re not paying attention to your usage, you just might get a huge surprise on your next bill.
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Service level availability agreements. Since these agreements are very detailed, it’s essential to verify all the services being defined in the contract.
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So, what is the “cloud”? Believe it or not, most hoteliers don’t fully understand what the cloud is . Yet the cloud is in the news daily. It touches all of our lives, but in its present form is the cloud and the security measures to protect users ready for prime time? The consensus is ”cloudy”.
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provide different levels of quality and services when it comes to actually installing them. Thus, finding a reliable service provider is a tiring and time-consuming job.
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The future looks great down the road, but in the meantime there will be a great shakeout and much angst getting there. If Amazon and Sony can’t get it right yet, what chance do you stand?
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This article pretty much outlines the advantages and disadvantages of cloud computers in general, but it speaks of how hoteliers don't fully understand what a cloud is, much less trust to use one. It goes on to explain how cost effective the start up for a cloud network is in terms of hardware, software and time. But, in long term, the monthly payments for web hosting, software hosting, storage, etc are never ending. Although at least these costs are such that you can plan ahead for. There is also a greater vulnerability to hacker attacks in the cloud. Redundancy is an issue as well, since clouds are hosted in a single data center. The article ends with a warning on service providers and the importance of finding the right one for you and your needs.
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This is a very informative article and a good source that gives me basic understanding of cloud computing. Some of the aspects of the cloud are same as I expected and some are not. As companies or people using cloud computing don't have to purchase software and equipment to store or manage data, and to upgrade servers frequently, the cloud is a cost effective and efficient alternative. However, it will increase companies operating expenses as it requires monthly bills which might be costly depending on usage.
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Internet dominates hotel guest complaints | Hotel Management - 1 views
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The quality of Internet service remains the top problem
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I feel that this problem is primarily only in the US. In my experience in hotels in Asia Pacific, we are always getting very high scores on our GSI survey just simply because we are always increasing the speed on the internet just to ensure it satisfy's our guests. Now a days, free internet/high speed internet is the important criteria guests are looking for when selecting a hotel.
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While Internet usage during a hotel stay continues to steadily increase, it remains the top problem experienced by guests.
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This article is about customers' satisfaction related with quality of internet service during the hotel staying. Internet usage during a hotel stay continues to steadily increas, it remains a top problem. Among guests who report complaints, 31% had an issue with their Internet serivce in terms of connection and speed. However, despite all these complaints about Internet issues, hotel guests are satisfied with their hotels than last year. According to 2013 North America Hotel Guest Satisfaction Index study, overall guests satisfaction arose 20 points from 2012, it averages 777 on a 1,000-point scale.
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Energy-management systems, cleaning ACs, energy-management equipment, Smart Building pr... - 0 views
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If an operator doesn’t have an energy-management program in place they might not be able to keep track of when it is most important to clean their devices
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automatically generate reports summarizing issues within the hotel and direct staff to repeat offenders that might be costing the property more than necessary
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Other methods for reducing energy costs include using systems that turn off climate control units when balcony doors are left open, or interfaces directly with the property by activating when a room is switched from vacant to occupied status.
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Climate control equipment is frequently the biggest purchase cost for a guestroom, and costs the most in energy usage throughout the year
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Energy management systems provide a number of benefits to a hotel property: - better tracking and targeting of preventative maintenance programs - extend the life of equipment through better maintenance - auto-off climate controls - direct interface with the PMS system All these factors add up to provide cost savings in energy usage, improvement in engineer efficiency and effectiveness and increased equipment longevity. An energy management system brings value to the property and likely pays for itself over time through these benefits.
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The hospitality industry and call accounting - Business Intelligence Middle East - bi-m... - 0 views
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Call accounting, the ability to track and analyze phone calls, was originally invented in the 1970s as a way for businesses to manage phone usage within their organizations. By the early 1980s it had been adapted to the hospitality industry, allowing hotels and resorts to more easily track guest phone usage, recover telephone costs, and generate extra revenue through the resale of phone calls.
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During the 1980s and 1990s call accounting systems were in high demand due to the fact that hotels could often generate thousands of dollars each month by marking up long distance calls.
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In today’s world, major business and hospitality organisations strongly suggest that their properties use call accounting systems, and many require that their systems are up-to-date and accurate. They do this for four main reasons: (1) to recover the cost of long-distance calls, (2) to properly allocate, account for, and charge customers for phone usage, (3) to generate revenue through the resale of phone calls, and (4) to track phone calls made to and from their property for marketing, planning, and other purposes, and especially for handling and tracking emergency calls.
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When buying a call accounting system, hotel managers have three system choices: software, hardware, or web-based products. Web-based products tend to get quite expensive due to the monthly subscription fees which are based on the number of extensions and users. Software products are more flexible than hardware-based systems due to the added capabilities of the PC, but often require large amounts of memory to store and retrieve call data efficiently. Hardware or stand-alone systems appear to be the most popular form of call accounting systems in the hospitality industry due to the fact that the systems are quite small and can be stored in a closet or drawer. Stand-alone systems, like software and web-based products, will automatically post call records directly to the Property Management System for future retrieval.
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This article introduced what the call accounting system is and the development of this system in hospitality industry. It can help the hotels track the calls and generate revenue. There are three kinds of call accounting systems, which are software, hardware and web-based products. Each one has its own advantages. Hotels should make choice according to its necessary and budget.