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The hospitality industry is recognizing how imperative it is to run your hotel in a way where it will not only benefit you and your business but for the environment as well. Many hotels are making an effort to making an effort to become certified by means of having a going green business. In addition to certification, businesses in the hospitality industry are contributing to this go green effort by seeking specific goals and priorities. Hotels for example are focusing on how to save energy and water conservation, solid waste management, land use and indoor air quality. Changing basic hotel equipment such as toilets, solar heating, washing machines/dryers, refrigerators to "green products" can create a big difference in hotel energy costs and help save the environment as well. When a hotel owner applies for certification they are carefully inspected to verify compliance on how well the hotel manages their business efficiently by saving energy, water and disposing wastes properly for example. Even something so small as using the right cleaning supplies can have a positive impact on the environment. Not only does going green lower hotel costs but they also receive tax rebates, zoning permits and other incentives to persuade hotels to go green.

In todays world, where ecoturism is the fastest growing market in the hospitality industry, hotel managers and owners realize the importance of running their properties in an environmentally responsible way. These initiatives usually translate in to greater customer recognition and loyalty. Some of the ways they achieve this is thru certifications, such as LEED which focuses on improvements to buildings and structures in order to maximize operations such as energy performance, conservation of water and other resources.

In an effort to become more environmentally conscious, many hotels and resorts have taken major steps, from pre construction to customer requests, to reduce their "carbon footprint". These establishments understand the value of "going green" not just to increase their long term profits but also to cater to a growing demand for more environmentally friendly recreational outlets. Going green is more than just a fad. Therefore, it is imperative, to stakeholders, within the hospitality and tourism industry to make the necessary changes to maintain a competitive edge.

Summary of sustainability trends in the Hotel Industry

This article is a great addition to what we learned in the module this week regarding physical plants. The article stresses the importance of saving energy to reduce the carbon footprint, but to also provide exceptional hospitality services. He mentioned its the little things that count such as turning the lights off in a room or as well as checking thermostats in vacant rooms and just keeping an eye out overall. To ensure that all employees are abiding by this, its crucial that proper training is to take place

This article was very interesting as it shined a light on the importance of employees participating in sustainability efforts.

The articles talks about the difference of having in-house facilities employees versus having out of the house employees in the hotel. It also touches on the education and mindful behavior all facilities employees should have in order to save more resources to the hotel.

This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.

This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.

This article explains the various sustainability efforts of hoteliers in effort to limit their negative impact on the environment. Although, going green is beneficial to the world around us, hoteliers have also realized its benefits within the industry. One important factor has been its cost savings and economic incentives. Going green also enhances the brand image of hoteliers which in turn creates a market for a specific type of traveller, whom deems it necessary for a hotel to maintain sustainability efforts.

This article talks about how employees play a huge role in sustainability efforts and what else hotels can be doing in the future to continue going green.

GDS companies continue to evolve and implement new technology to stay in line with current consumer demands. After initial resistance, they are implementing the NDC program into their system. NDC (New Distribution Capability) is a travel-industry supported program launched by IATA for the development and market adoption of a new XML-based data transmission standard (source: https://www.iata.org/whatwedo/airline-distribution/ndc/Pages/default.aspx) This article discusses the need of the airlines to upload useful content and for the travel agents to be more actively involved in order to make it useful for them. However, with major airlines' bookings split between 50% direct booking and 50% agents, and the airlines' efforts to drive more direct booking traffic, I wonder what is the sentiment of the companies to provide with more content and information on a platform that competes directly with their efforts to increase direct sales from their websites. Selling air tickets directly from their sites not only allow the companies to decrease booking fees and commissions but also allow them to collect much needed date from the consumers who use their services.

This article talks about the hotel industry and the inside scoop on their efforts to getting back out their and marketing themselves after COVID-19. There are a few things they need to consider while they are beginning to strategize their plan. One of them is timing. If the company remained staff, then they may begin marketing faster than those that furloughed employees. In that case, they may need to get that together before they invest in marketing. Another item to consider are their goals. Companies must think about what they can afford. They need to think about if they are able to have some leeway and able to take things slower, even if it means breaking even for a while or does your company absolutely need to be at the same profitability level pre-pandemic? Another consideration would be regions. Certain regions were hit harder than others. Therefore, recovery will be by a case by case basis. Some regions will be able to market and get back to business faster than others. Yet another consideration is channels. This refers to social media and other types of media in order to market. Travelers follow many travel pages on social media, therefore this should be a priority when trying to ramp up customer traffic again. All-in-all, the travel and hotel industry will make a comeback. Although it will be a slow comeback, the industry will prevail just as it has before.

This article shares results from an environmental sustainability study of 100 US resorts and a separate survey of 120,000 hotel guests. It discusses a variety of sustainability initiatives such as water and energy conservation, recycling and waste reduction, LEED construction, and guest engagement. While guest engagement was significant, indicating 75% of guests surveyed actually participated in sustainability initiatives during their stay, the effect on guest satisfaction is modest at best. At best, only 0.6% of guests selected specific properties based on environmental sustainability. Guest participation in sustainability efforts were highest at extended stay locations, followed by luxury and upscale properties, with economy properties placing last. The most effective and commonly used aspect of sustainability efforts was towel and linen reuse, showing up in 91% of the survey responses. Overall, while the traditional drivers of guest satisfaction remain consistent across brands and property types (room, facilities, food and beverage quality), sustainability programs do not lower guest satisfaction, but are increasingly becoming a standard expectation of both guests and employees, and have significant cost-savings potential when implemented and managed effectively.

eInsights has written an article discussing the trends of how the hospitality industry has become green. "Over the last decade, guests have looked beyond amenities to decide where they want to stay. Now, they compare a property's sustainable efforts to see if it matches their firmly held beliefs." It has come to the attention of the entire industry that we are leaving a huge footprint on the environment and we are taking strides to fix something that has been ongoing for quite some time. The first topic discussed was that hotels are minimizing their water usage and waste. This is often the most common first step for any hotel to work on their sustainability. Guests are often already privy to saving water in their own homes and will carry this over to their hotel stay. The second topic covered was that hotels are reducing their plastic products. This is a very popular topic within the industry as hotels have many options such as turning their plastic straws or water bottles into reusable items. Within the hospitality industry, sometimes food waste is unpreventable. Hotels have made great efforts to work with each of their departments to see where their waste originates and find the best solutions to reduce it. "Sustainability promotes a healthier environment," which often leads to hotels introducing new allergy-friendly options for their guests. Items such as allergy-friendly flooring or self-sustaining plants are just a few ways that hotels can create a healthier environment for their guests. Finally, the article discusses the importance of monitoring carbon emissions for the entire industry. "The UN recently called attention to hotel emissions, saying they account for 1% of all carbon waste." Hotels will often employ a professional to evaluate their property and make recommendations of how they can reduce their carbon footprint. After a hotel adds a new sustainability effort, it is important that they get guest feedback.

A combination of positive guest feedback and minimizing energy usage will let a hotel know that they are moving in the right direction. It is so important for every hotel to try their best to employ whatever sustainability efforts they can and reduce their impacts on the environment as a whole. The emissions from the industry were overlooked for such a long time and have gotten out of control. With some of the popular industry trends, it is getting easier for hotels to make strides in the right direction.

This article talked about Hilton New York installs a new green roof system and cogeneration system. Those two IT investments are designed to reduce the hotel's overall carbon footprint. The green roof system represents a major investment by Hilton New York to benefit efforts in carbon capture, energy conversation, and reduction of Urban Heat Island effect. And the high-efficient, environmentally-friendly cogeneration system will provide in excess of 50 percent of hotel's electrical power and over 40 percent of its steam consumption for heating and hot water requirements.

This article talked about Hilton New York installs a new green roof system and cogeneration system. Those two IT investments are designed to reduce the hotel's overall carbon footprint. The green roof system represents a major investment by Hilton New York to benefit efforts in carbon capture, energy conversation, and reduction of Urban Heat Island effect. And the high-efficient, environmentally-friendly cogeneration system will provide in excess of 50 percent of hotel's electrical power and over 40 percent of its steam consumption for heating and hot water requirements.

This short article briefly discusses some of the ways in which hotels are taking more initiatives to be eco friendly and practice sustainability. This article also lists a number of statistics to support its claims. For example, according to the article, "150-room hotel can conserve 72,000 gallons of water and 480 gallons of laundry soap every year by placing the cards in its guest rooms". The cards that the article is referring to are the little "to save the planet" cards you may see when you check into a hotel in your bathroom, usually near your towels. In fact, the "green cards" are so important to hotels that some companies actually provide them for you so you don't have to make them yourself (for a small fee of course) such as the Green Hotels Association that the article discusses. One of my favorite parts of the article is the "10 Million Trees" initiative taken on by the Four Seasons. According to the article, "The hotel chain is celebrating its 50th anniversary by planting 10 million trees across the 34 countries in which it operates with the hope that the effort will help combat deforestation and global warming and attract more customers concerned about the state of the planet". This concept is truly amazing to me and it definitely should be an aid to help others in learning why "going green" is such a major deal and how seriously it effects not only our futures, but our everyday lives. The article wraps up talking about eco lodges in partnership with natives and why that is important when travelers are passing by.

Hotels are going beyond just encouraging guests to reuse linens and towels. The WTTC and Green Hotel Association are making an effort to implement green initiatives in the industry.

In this article, Hyatt has launched a global sustainability program. And also Hyatt has green teams and employee volunteers to do efforts on the sustainability.  When talked about the progress of the sustainability program, Hyatt said they had three steps: First, Hyatt Thrive is supported by 80,000 associates in over 450 hotels in the world, which will give a lot to help. Second, this global framework has a singular goal to help thrive. Third and finally, Hyatt is very committed to measuring and tracking the progress. They were very accountable. I think more hotels need to develop a sustainability program like Hyatt to help the world go green.

This is a great article and not to mention an amazing initiative. A program that is fueled by it's associates will certainly have a positive impact on the community and a lasting effect.

This article discusses Marriott's first LEED (Leadership in Energy and Environment) Certified hotel which is opening up in Scottsdale Arizona. In an effort to reduce energy and utility costs this new property boasts a variety of features such as Energy Star certified appliances, water- efficient toilets, and specialize lighting controls and sensors that reduce the consumption of electrical lighting in the presence of natural sun light. In addition changes made to the roofing, such as the installation of light colored panels that reflect heat and the use of recycled building materials will help keep costs down and use less energy. Marriott's effort to take measures in being more environmentally conscious should serve as an example to other hotel chains and properties to be socially responsible as well.

This article is about the effort of Marriott Hotels to reduce the usage of CO2 in their hotels throughout Europe. This is an ongoing effort of the corporation to remain competitive while protecting the environment. The first phase of the initiative was to install smart metering, high quality data, use of LED lighting and the combined heat and power to monitor energy consumption. Additionally, this initiative will allow associates to track their energy consumption and build awareness among the hotels. This initiative by Marriott hotels could be implemented across all their properties and more hotel leaders should follow this initiative without affecting guests' satisfaction.

This article explains the way the hospitality industry is responding to the Corona virus crisis using digital and online capabilities. One obvious support that the industry is giving to the response efforts is by providing beds to respond to the emergency cases in the crisis like in the examples of Cloudbeds working with Sabre, Marriott, and RateGain and Hotels for Helpers, in the Netherlands which is offering discounted hotel rooms for those in need. The hospitality industry are also adapting to the crisis by finding online solutions for their employees to work from home and also providing wide range of resources on the crisis for users.

It's important to build sustainability facility in the hotel. It's a future trend to build a green hotel and sustain the eco-friendly environment. There are many ways to do physical plants. Water consumption Within guest rooms, laundries, kitchens, pools, and spas, hotels continue to phase inefficiencies that reduce water and, in many cases, chemicals that are used to treat water systems and clean facilities. Efforts include the linen and towel reuse programs that are now an industry standard to the installation of low-flow faucets, showerheads, and other fixtures. Hotel Recycling and Waste Reduction With the limited exception for domestic hotels, recycling programs for the basics such as newspapers and beverage containers are becoming a basic expectation. In combination with the recycling Efforts, hotels are looking for opportunities to reduce the use of paper and other disposables. Hotels and resorts that can go beyond to implement food waste composting programs can demonstrate waste diverted from the landfill upwards of 40-50%. Hotel Bath Amenities Many hotels are making a statement by offering guests custom formulated amenities. Resort companies such as RockResorts have taken it one step further with an all-natural, essential oil-based custom formulated product made without preservatives and artificial ingredients that are packaged in recyclable containers. Other midrange hotel brands are experimenting with bulk dispenser presentations.

This article discusses that as time continues to progress, more and more hotels, as well as other hospitality/tourism places are starting to implement more "eco-friendly initiatives" into their businesses for the satisfaction of the customers. It is important for the hospitality to be able to adapt in the sense of increasing their "green initiatives." Some hotels have begun doing so by, linen and towel reuse programs, low-flow faucets and shower heads, recycling programs, and much more. Implementing these actions can only benefit the industry/businesses in the long run.

This is a great summary of what event planners are looking for in hotels - "Green Initiatives" that include energy use, water bottle reduction, menu planning, waste management, recycle programs, etc. Very easy to read and recommend for green topic areas for research papers.

The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.

Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently

This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.

This article shows that in order to keep up with the new demands or preparations of customers, restaurants need to keep pace with the ever changing world of technology. The NRA and Cornell study all showed that nearly 40% adults prefer online orders. But restaurant still need to consider the whole cost and revenue if they want to invest in mobile and online order. What is more, they still need to put efforts on marketing. Word of mouth really influence customers choices. In this article, it also gave us a example of online ordering by FB.

ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.

This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".

Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain