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Author Michael Kasavana's article discusses the advancement and prevalence of mobile technology applications with regard to the hospitality industry.  According to him, "the common goals of mobile technology implementation are acceleration of guest traffic, heightened interactivity, promotion and sales of goods and services, and gathering of feedback relative to the guest's experience". Mobile and proximity marketing techniques are gaining in popularity and in some cases (Buffalo Wild Wings) are a large factor in the company's success. Their mobile marketing campaign was deemed a huge success due to large numbers of repeat customers, improved attendance at special events, and higher sales revenue. Mobile marketing has proven extremely influential in attracting new customers and creating brand loyalty. This marketing method can really make the difference in one company having a competitive advantage over another. Kasavana also advises restaurant and hotel owners to follow some best management practices guidelines. These include: "creation of a mobile-optimized website with simple navigation tools; apply user-friendly, intuitive, and logical lead-through processes; sponsor video (YouTube), social (Facebook), and mobile (LBS) content; employ opt-in marketing campaigns that encourage customer engagement; provide instant rewards, discounts, and incentives to qualified clientele". Mobile technology applications are definitely the wave of the future in the hospitality industry and "getting in on the ground floor" is an excellent opportunity for business growth.

Marketing and E-business for tourism industry A good marketing plan is important to the success of businesses. There are several guidelines and ways to use electronic medium to stay competitive. A business has to always take care of the existing customers and their needs without forgetting to attract new customers. Tourists are using internet to shop for new destinations so an online presence is very important for consumers so they will be able to find out information about the business. There are several guidelines to consider: * Promptness people expect to get a response within a reasonable time. * Quality means that your website should be able to compete with other websites on the internet and this means that it should have good quality photographs and professional tone to the websites. * Consistency means a good consumer service and a professional image. There are many ways to promote services online: email newsletters and promotion, building traffic by working with other websites, offer deals, get involved in discussion sites about the industry you are in. During an off season bookings, simplicity of booking should be a priority. Tourism operators should join travel and tourism "mall" to offer their products and host their site and use these low cost services. Companies can also promote their products online by offering auction style sales that helps consumers have some kind of control over the prices of the different services in tourism. One of the perks of online shopping for travel services is the price transparency and the fact that costumers have choices of different prices in front of them. Company should Increase a web marketing pull by offering different services and also advertising with other companies. Promote and minimize the costs of the services by adding "do-it-yourself" features. A list such as: A FAQ, maps of location of other area attractions and local guides for rental outlets. To improve the way you market your products and

When considering mobile technologies, many hospitality managers are not convinced of the potential benefits resulting in enhanced guest engagement, improved customer satisfaction, and increased consumer spending. The common goals of mobile technology implementation are acceleration of guest traffic, heightened interactivity, promotion and sales of goods and services, and gathering of feedback relative to the guest's experience. Mobile services include special website configurations, fluent marketing campaigns, location-based activities, digital couponing, and point-of-sale settlement. Currently, the fastest growing segment of m-commerce service is mobile payments featuring cashless and cardless payment platforms. If not already in place, hospitality management should consider business payment choices of coin and currency, credit and debit card, and mobile options.

The Diva hotel started using a new PMS that is cloud based called Atrio. The aesthetics of new system are extremely modern and pleasing to the eye. The system is set up so that the home page that first pops up on the system when loggen into is geared to your actual jod. So if you were a front desk agent the check in screen would immediately come up or if u were in sales management the sales screen would immediately pop up. This system is said to be so easy to use that training time with the system will lower significantly.

New Atrio PMS

The revel systems is a POS system for restaurant, it is based on the secure clouding technology and also working on the ipad. It's a great opportunity for businesses to keep all of their existing data, and continue with the accounting suite they have always used, without any extra steps or changes.

This article summarized seven reasons to switch to a point of sale system.1. Your "sudden shrink" no longer goes undetected. Almost every modern POS has a receiving and inventory module that, when used properly, can help pinpoint the cause of the shrink. 2. Markdown management is much easier. The trends in POS are not just inventory accuracy but the use of pricing models to allow for markdown management. 3. Promotions can be tracked more successfully. 4. You can maintain control in absentia. Many operations suffer in employee efficiency and customer service when the boss is away. Automating a host of functions via a POS can help boost those areas, no matter where the head honcho happens to be. 5.Your prices are consistent from one location to the next. a POS system automates overall inventory control, helping to keep stocks in proper balance depending on demand and other factors, which can vary from one location to the next. 6. You get many tools in a single package. Most POS systems have add-on modules like payroll time clocks and customer preference databases. That removes the need for small businesses to invest in separate systems for those purposes. 7. You can make better use of your personnel. A good POS allows you to allocate your human resources to the customer service area of the business. That means they no longer have to be counting, calculating, ordering, and checking cash-register accuracy.

A web based point-of-sale (POS) system is also called cloud POS.  This new technology allows managers to control operation remotely. The employees also can perform actions on the restaurant's computers through a mobile POS device. Some mobile POS devices will even allow employees to swipe credit cards and print out receipts on the spot. Compared with the traditional POS, web based POS makes it easier to fix any problems with the system, because a technician can access the business's account from a remote location and fix it right away.

With the talk about POS systems, mobile POS systems are also taking up center stage with recent developments utilizing Ipads or cloud based systems. All you need is a reader type device and an interface program than can process the transaction. This article mentions safety, convenience, lower POS costs and increased sales. I think this is all true, with the one exception that users may still be wary of a skimming device that can read and steal credit card data.

This article introduces Revel System's new Ipad Point of Sale System designed specifically for food trucks. The system includes Revel Router, which allows customers to connect to the internet by using their iPad's built-in 3G or 4G connection. Another highlight of the system is that it intergrates with Twitter, allowing food truck owners to instantly send out location/price/sales updates to their followers. I immediately found this article to be interesting, because my research for this class will center around effective POS systems in food trucks. I feel it was an excellent move on Revel's part to create a system for this unique group. I think they really had food truck owners' best interest in mind, especially in intergrating Twitter with the system. This allows food trucks to communicate easily with their followers, and provides opportunites to boost sales and revenue. I look forward to seeing if any of the food trucks I visit are using this system.

For family run business, according to Ms. Bekiroglu, to know its business' better way is to keep up all like payment kiosks, self-check out stations, touchscreen interfaces, etc. and the most important 3 parts are the "chip based credit cards", "new payment services players" and the "enhanced security". Chip based cards is more secure and the data is single used in the transaction, and it can crack down on fraud and identity theft. New payment services players mostly means the apps. From my opinion, the important thing for the whole business world is the security part. One of my friend used the credit card for gas, however, in days, the card had been used over 4 thousands. Finding out the reason is because the leaking information at the gas station. Only the security part has been enhanced, POS systems would be more effective.

This is an article simply introduce the basic function of the point of sales system. The author explain the reason it is useful in restaurant business,including reduce employee theft,keep track of sales.What is more, it plays an important role as a bookkeeping system since it help prepare payroll, keep track of food usage and so on. However,more attention should be paid to their drawback because it may result in information losses related to the business transaction. The restaurant manager should be aware of these potential problems and take actions to make it better serve the property.

POS system simplifies communications between the kitchen and the wait staff, tracks production procedure. It is a effective tool to organize profit and save cost. However, POS system has the common drawbacks of electronic technology that is the restaurant may lose data if it happens to crash. In addition, restaurant manager need to replace parts of POS system, update software or buy a new one.

POS is quite widely used in the field, at least in some restaurant chains. But this article points it out that although many restaurants are using POS, they still underestimate how useful this system can be. So this article introduces five features that POS can have if managers integrate these into POS. All of these features introduced in this article can be summarized into one word, that is tracking！POS can help to keep a track customer information and their preference to build a customer loyalty; POS can track inventory without counting every item in storage; POS can track employee's working hours and give managers alarm; POS can even track the menu information to help managers to make judgements if the menu item are profitable.  It is an investment to have a POS and it is also a waste of using only part of POS features. 

The article I read was called, "Restaurants, Beware: Hackers Want Your Customer Data." In the article it talked about how cyber criminals want credit card information from people so that they can make money off of them. Criminals find new ways everyday to breach systems and steal information from guests staying at hotels or eating in restaurants. It states that many restaurants and franchise businesses use unsecure and public WiFi networks are connected to the point of sale system. "Franchise businesses are particularly at risk primarily because franchises tend to have the same POS system duplicated at all locations." A lot of times businesses don't have trained security on staff, they just assume that their IT person will be talking care of the security. According to the article the best detection systems are neither the technology nor the security but it's the employees who work there. The employees can tell when something has changed in the system and as soon as they realize that, they need to report it to their manager. I never even considered people breaking into the systems and stealing credit card information but it does happen and it's important to know what to do in these kinds of situations.

For this week's article on a POS or point of sale system I chose this article about Chilis. Chilis and another brand have chosen to put point of sale systems right onto the table. Using this technology restaurant patrons are able to order dessert and pay for their meal without having to call their waiter or waitress. While the patrons are able to pay for their meal and order dessert and coffee, the technology has not extended to where it replaces waiters and waitresses. The management at the brand also asserts that they are not trying to replace their waitstaff but rather to speed up the process of paying and ordering dessert. In the future, this could be the case with technology like this.

A PMS system should greatly increase the efficiency of a small hotel that is using manual booking techniques. The cost of a hotel PMS system usually varies according to the amount of features it has and is paid either through licensing fee, monthly subscription , or commission on sales. Some of the most important characteristics of a good PMS are portability and flexibility (making cloud based systems extremely popular). The functions a PMS should achieve include: increasing revenue per guest, managing sales channels, improving efficiency, guest communication, manage international bookings, automated inventory management, and much more. When selecting a PMS software provider, it is also extremely important to consider the level of technical support that is offered. Nicholas Reynolds

Interactive apps are more effective than tradional ones, because they allow guest's to be more informed. This Hotel Evolution app is also a point of sale, as guests can order things with ease of a touch. Apps like this enhance guest expereinces and drive sales, ultimately increasing the bottom line!!

This article talks about how a POS system is designed to help a business reduce cost and increase profit. As the article states a POS system would 'Enhance Efficiency and Reduce Overheads and help Optimize Inventory." Instead of relying on employees to keep track of what inventory is in stock and what isnt, the POS system would do this automatically and also show which products sell more than others. "Some will perform better than others and you can see this at any time, allowing you to maintain better control over your inventory to maximize sales."

Technology is changing the face of retail every day do to new and future POS developments. POS software is utilized at physical locations at which goods are sold to customers. When using POS system you can tell the computer what you're selling, the selling price, and quantity sold. Also, the POS system has an advantage of recording every sale and tracking everything from calculating the total, including tax, and telling you how much change is due.

This article focuses on how Mobile technology is changing the way the hospitality industry is utilizing POS systems. Ever since the rise of tablet  computer usage, open system POS solutions that integrate multiple transaction methods have become increasingly more popular. Entrepreneurs in the hospitality industry are opting to go with systems that follow clients and offer better table-side service. Instead of using the traditional POS system terminals, business owners are going with a POS system that can be run on mobile computers through an internet connection.  Mobile POS solutions are becoming more and more popular in the restaurant and hospitality business. Retailers are delivering different mobile applications, such as personal shopping solutions as well as encouraging customers to use their mobile devices to receive promotions and other marketing incentives. In january 2012 it was reported that almost half of all tablet computers are being used for some kind of shopping transactions.