Expedia turns to HomeAway as direct-booking campaigns dent earnings | Hotel Management - 0 views
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The biggest contributor to Expedia missing its quarterly projections was its decision to ramp up spending as it plans for the future. Expedia will be spending $170 million alone on improving its cloud-based operations, technology and content. This investment will result in improvements to all of Expedia's online business, but it also represents a significant ramp-up in spend for HomeAway as the home-sharing brand becomes a frontrunner for the OTA.
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What he did concede, however, was that Expedia’s customers were searching for more independent hotels, citing pricing competitiveness, name brands appearing lower in Expedia’s sort order and the OTA’s brand-agnostic audience as contributing factors.
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These extras include the opportunity for guests to choose their own room when booking, access to free Wi-Fi and other perks. Overall, this makes it more difficult for OTAs to create a seamless experience for travelers, and gates the optimal travel experience behind a direct booking. With this strategy, hotels may have found a method to retain power over the hotel experience through online bookings
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Since this week's topic involved IT investment, I figured this would be a great article to post to help us better understand what hotel business people are investing in and how they are using their investments for their companies benefit. Due to a decrease in their revenue during the 2017 fiscal year, Expedia is doing whatever it takes for consumers to book through their platform, even if it means spending $170 million. Expedia is listening to its consumers through data mining and they've found out that consumers are searching for more independent hotels and less name brands so they've decided to invest in supply to drive demand across their brand. Companies like HomeAway and Airbnb are investing in technology that is making them ahead of the curve. If Expedia doesn't act fast, it could greatly detriment their business.