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ravicka

7 Things Event Planners Want From Technology Now - 0 views

shared by ravicka on 24 Feb 15 - No Cached
  • “I’d like a badge reader that does not need to be scanned by a device, meaning the whereabouts of an attendee could be tracked without having to scan at each entrance point,” says an association event planner. “Then we could figure out how much time is spent in each area, i.e., how long did they wait in line.”
  • “It's so convoluted,” says an agency executive. “There is so much happening so fast that it's difficult to keep up. Once you learn something, it's time to learn something else.”
  • “Many organizers are reluctant to do the work necessary to make the tech work,” says Sam Down of Showplans. “They want to use the tech and they want it to deliver its promises, but they won't be enthusiastic until they see results—but they don't seem to understand that the results they want will only come when they show enthusiasm in the first place to make it work.”
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    Chad Kaydo in his article '7 Things Event Planners Want From Technology Now," highlights the results of a recent survey where industry officials noted what tech changes and adaptations they would like to see as it relates to the Event Planning and Management area of the Hospitality Industry. He noted the following items as the urgent needs of event planners: **Lower Prices - many planners steer clear of the technology due to costs and thus would like to see adjustments in costs relating to new technology. **Integration of Planning Tools - Planners want to be able to connect the different tech offerings used instead of using them in isolation. **Next Generation Apps - Event Apps should be of the same sophistication and simple to use as those of popular consumer apps such as Instagram. **Seamless Social Media Integration - Social Media has become and important tool for event planners. Rene Mark stated that they would like to see "any form of technology that creates a more engaging experience for our clients so that they can interact from the audience, share their experiences online and engage actively with other participants." ** Improved Internet Access - one of the major complaints of planners and something they would like to see improvements on is WiFi access at event venues. Mr. Kaydo noted that planners and tech developers said that the lack of robust, reliable, reasonably priced bandwidth and network services at hotels is slowing the pace of technological advancements across meetings and events. ** Attendee Data Tracking -Improved Technology to keep track of attendee participation. **Help to figure it all out - Planners find it difficult to keep up with technology and to constantly learn how a new device or program works. However this attitude is affecting the results gained from the adoption or lack of as it relates to technological advancements in the Event planning field.
linanzhang

Why You Need a POS System in a Restaurant - 0 views

  • If you are planning a very small operation, such as bagel or sandwich shop, you may not need a POS system at the opening time, especially if you aren’t going to take credit cards
  • ou will need to replace parts, update software and eventually need to replace it entirely with a new model. New POS systems come with limited warranties and tech support, but just like every other piece of equipment, the problems always seem to start after the warranty has run out.
  • If it happens to crash and you don’t have a backup, then you risk losing all your data, not just sales, but profit and loss statements and payroll statements.
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  • POS system acts as a time clock, it can also help prepare payroll. This can save you a lot of money in your bookkeeping department. Along with the daily operations of running a restaurant, a POS system can organize profit and loss statement and sales tax.
  • Another benefit of a restaurant POS program is that it can track everything from food usage to the most popular menu items.
  • One benefit of a POS system is that it simplifies communications between the kitchen and the wait staff.
  • This makes swiping credit cards more secure for both the customer and the business. Servers are accountable for all their sales, and it is impossible to alter checks in the computer unless you have the password. This helps cut down on employee theft.
  • This computerized system allows business owners to track sales, cash flow, food inventory and can help simplify your bookkeeping enormously.
  •  
    This article discusses the importance of having a Point of Sale, or POS, system in your restaurant and its many roles in the operations of the business. POS systems track all sales transaction up to the minute. It also accounts for all employees' operations. Of course, there are pros and cons to every system. One pro of a POS is the direct connection to the kitchen staff. Once the server places the order, a ticket is printed in the kitchen thus helping to eliminate miscommunication and create efficiencies between servers and kitchen staff. Another positive stated was a POS system helps cut back on employee theft since the system logs employee actions and makes it difficult to alter items in the system. Additionally, POS systems can help substantially with the bookkeeping operations. POSs can track and collect data regarding popular and unpopular food and menu items. The system also can help with accounting and show payroll as well as profit and loss statements. One of the drawbacks of a POS is the susceptibility to electronic issues, such as hardware failure or system crashes. If there is a catastrophic crash to the system, the restaurant could lose all of its sales data as well as payroll statements and other important documents. Therefore, having a backup is important, but expensive. Additionally, while the POS system typically comes with a warranty, it would be smart to have an IT person employed who can set up the POSs and update the device or software and address any problems the POS network may encounter. Again, this adds cost. In the end, Point of Sale systems are an overwhelmingly positive tool for the restaurant industry. However, restauranteurs need to be aware of the issues and plan accordingly to run a smooth operation.
  •  
    This article talks about POS. POS-point of sales is a hardware that used in the hospitality industry, mostly used in the restaurant. It's a tool you can accept the payment of customers and count the transaction. Modern POS system provides a platform to help customers to enhance the experience. It's also an easy communication with kitchen and wait staff. It can maximize the revenue. But some issues are POS systems come with limited warranties and tech support. I think companies need to ask for help with the IT advisor In the hospitality industry, tough competition and thin margins, we need to get more value from POS.
lvela051

HITEC panel: Technology investment requires direction, clear goals | Hotel Management - 0 views

  • Technology investment requires direction
    • lvela051
       
      Going into the wrong direction?
  • It doesn't pay to invest in technology without a plan.
  • the industry of failing to look before it leaps into technology upgrades, charging ahead without a precise objective.
    • lvela051
       
      Very important to note.
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  • Kapur said that as the industry works to fix its growing list of tech limitations, organizations within hospitality continue to attempt to disrupt or reset aspects of the customer journey, creating more problems.
  • what is a brand’s vision
  • Today, however, she sees and industry that is hungry to innovate while simultaneously lacking direction.
  • hotel companies began innovating around the time point-of-sale systems were introduced, but once these organizations reached critical mass, innovation decelerated.
  • Kapur argued that technology must enable a property to offer a powerful stay experience every time, eventually delivering the guest to your brand.
    • lvela051
       
      What Kapur argues that technology should do.
  • Barry Goldstein, chief commercial officer at Wyndham Hotels & Resorts, agreed with Kapur, but said hotels have limited chances to win guests over because of the heavy levels of competition found in the market.
    • lvela051
       
      More concerned of competition that brand vision.
  • The word “integration” has been the refrain of the conference, with nearly every company discussing ways to work in tandem with others to smooth out hotel operations and create an exciting guest experience.
  • Hoteliers were made for hospitality, not things like website management, and with tech manufacturers able to focus on their zone of genius, hotels are able to specialize.
  •  
    The article talking maining about the issues that companies have in investing into technology without having a set plan. Mr. Estis-Green, among others, stated that they see an industry that is very innovative but lacking direction in its approach to investing in the correct technology. The main issue is seems to follow throughout the article is that these companies are following trends instead of figuring out if said technology would mix well with the brand vision. A first, the implementation of technology within a business was used more as a tactic but it has become more popular that is has changed the way the guest experiences service at a hotel, from POS systems to a front desk check in. It's driving the way hotels run their business. I think that the biggest issue with investing in technology is controlling the way its used within a hotel. With technology becoming bigger and being implemented within larger hotel brands, it is changing the service experience which affects the loyalty of a guests. Taking that into consideration, I think that it causes internal competition within the vision that a hotel original sets out to provide and what other hoteliers are doing to gain that loyalty. As mentioned in the article, i think that the best way to have a vision and trend coincide is to find a way to personalize it to its convenience and effectiveness.
herzencortes

POS (Point of Sale) Restaurant Management Systems Market to Generate a Revenue of US$30.0 Bn by 2026, Says TMR - 1 views

  • Competition in the global POS restaurant management systems market is likely to increase in the coming years due to the increasing number of players entering the market, observes Transparency Market Research
  • According to the Transparency Market Research, the global POS (point of sale) restaurant management systems market is expected to generate a revenue of US$30.0 bn by the end of the forecast period in 2026.
  • Inaccessibility of single seamless integrated software is acting as the major deterrent limiting the growth in the global POS restaurant management systems market.
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  • Increasing demand and the growing popularity of wireless technology is the key factor driving the demand for mobile POS terminal across the globe.
  • Competition in the global POS restaurant management systems market is likely to increase in the coming years due to the increasing number of players entering the market, observes Transparency Market Research
    • herzencortes
       
      The biggest evolutions that I see in POS is venmo, apple cash, and the cash app. These applications will make it easier for customers to pay and make the exchange of money more efficient.
  • These players are also offering innovative solutions such as staff scheduling, inventory management tools, and payroll that could further fuel the competition in the market
    • herzencortes
       
      The new players in POS systems are moving more towards a platform where managers can manage an entire property
  • Based on type, the demand for mobile POS terminals is expected to lead the market over the projected period and might generate high revenue as compared to other types of sources.
    • herzencortes
       
      Like with all technology, we want it to be smarter, faster, and smaller. This is why cloud based solutions are becoming more and more prevalent
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    POS Restaurant Management systems market are expected to generate a $30 bn revenue by 2026. The cause of the demand for mobile POS systems is driven by the increasing demand and the rapidly growing popularity of wireless technology. Overall POS systems are essential in registrations of payments, sales operations, and icreases work effiency by reducing time and cost.
sliu043

Point of Sale (POS) System - 0 views

  • With a POS system:You can analyze sales data, figure out how well all the items on your shelves sell, and adjust purchasing levels accordingly.You can maintain a sales history to help adjust your buying decisions for seasonal purchasing trends.You can improve pricing accuracy by integrating bar-code scanners and credit card authorization ability with the POS system.
  • Ease of use. Look for software with a user-friendly graphical interface.
  • Entry of sales information. Most systems allow you to enter inventory codes either manually or automatically via a bar-code scanner.
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  • Pricing. POS systems generally offer a variety of ways to keep track of pricing
  • Updating product information. Once a sale is entered, these systems automatically update inventory and accounts receivable records.
  • Sales tracking options. Different businesses get paid in different ways. For example, repair or service shops often keep invoices open until the work is completed, so they need a system that allows them to put sales on hold.
  • Security. In retail, it's important to keep tight control over cash receipts to prevent theft.
  • Taxes. Many POS systems can support numerous tax rates-useful if you run a mail order business and need to deal with taxes for more than one state.
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    With the development and improvement of technology, point-of-sale (POS) systems nowadays are playing a vital role in the industry. In this article, the author has mentioned that POS systems let businesses track usage, monitor changes in unit dollar costs, calculate when businesses need to reorder, and analyze inventory levels on an item-by-item basis. In one word, POS systems enable businesses to keep track of their cash flow. The author also introduced some features to consider in a POS system, including: ease of use, entry of sales information, pricing, updating product information, sales tracking options, security, and taxes for businesses to choose the most appropriate system for them. Since every business is unique, it's important for every business find that system meeting their all requirements instead of just using a popular one.
lderi004

Interview. Alexandru Balan (eMenu): How can a digital menu help restaurants - Business Review - 0 views

  • After five minutes of waiting we got slightly annoyed and started wondering if there isn’t a technology out there that takes care of this problem
  • Because of Millennials, what they want and how they want it. Everything now spins around technology, so why not a restaurant menu?
  • Here the eMenu lets them have translations in virtually as many languages as they want to, without turning the menu into a tome
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  • No more paper wasted on small menus that get lost under the furniture and have to be reprinted every week. With this option, the guest can have the full menu on the TV, with dazzling pictures, in any language he wants, having the option to check hotel amenities and services, all whilst having full internet access to verify any tourism related information he might please
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    I found this article incredibly interesting, as it is an interview with the co-founder of eMenu, Alexandru. He speaks about how he thought up the idea of eMenu, when he was at a restaurant trying to pay the bill, but after five minutes of trying to call the server and being ignored, he got annoyed; and believed there was a way to fix this. Additionally, he makes great points about why the eMenu is so efficient, such as it being technology based, it is very popular amongst Millennials. He also makes the great point of it being on a tech system, it allows restaurants to have the menu in several language options more conveniently. As well as, it being flexible enough to make changes, such as newly added plates, without needing to reprint several new menus. He then goes on to say, he now looks forward to bringing this technology into the hotel industry, where room service menus can now be available from the TV, rather than in a "small wasted paper menu." All in all, I believe Alexandru makes some very valid points as to why the eMenu should be considered in many aspects of the hospitality industry. 
anonymous

The perfect marriage; Tourism weds E-commerce - AdomOnline.com - 0 views

  • E- Commerce has played a pivotal role in the growth and development of the Tourism Industry.
  • E- Commerce has played a pivotal role in the growth and development of the Tourism Industry. The lasting effects of E- Commerce are improved accessibility, a higher level of competition, and a larger market of consumers and businesses around the globe
  • E- Commerce incorporates various marketing technologies
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  • This information will help potential tourists decide whether or not they want to visit a specific location.
  • These mobile applications help visitors easily access information about their flights, reservations, and trip itineraries.
  • With E- Commerce ,Online Travel Agencies provide Exclusive deals
  • Research into various tourist sites and destinations has also been made easy by the marriage between ecommerce and tourism.
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    E-commerce has made a huge difference when it comes to how the tourism industry has grown and developed. With the introduction of marketing techniques such as virtual tours, virtual views of popular landmarks, and ideas on things to do in town, tourists have an easier time deciding where and if they want to visit different destinations. Mobile apps have also made it easier for tourists to access important information, such as their flight and hotel reservations, any itineraries they may have, and food delivery services, all of which would make their stay easier and more comfortable. E-Commerce has made traveling more cost effective for travelers by allowing online travel agencies the ability to provide deals for cheaper hotels and flights.
brittsengl

Technology of the Year 2016: The best hardware, software, and cloud services | InfoWorld - 2 views

  •  
    "And the changes keep coming. Among this year's winners, handpicked by InfoWorld editors and product reviewers, you'll find a number of "traditional" names: Cisco, IBM, Microsoft, Red Hat. But you'll also find the names of more open source projects than we've ever seen in the Technology of the Year winner's circle, thanks to the huge role open source has come to play in software development, data center (and cloud) infrastructure, and big data analytics. [ Read about the winning hardware, software, development tools, and cloud services in our slideshow: InfoWorld's 2016 Technology of the Year Award winners. | Get a digest of the day's top tech stories in the InfoWorld Daily newsletter. ] Docker, Kubernetes, Mesos, Spark -- these are only a few of this year's winners from the open source camp. In one way or another, each brings something new to the enterprise. Docker's clever take on Linux containers was so popular with developers, it became a standard even Microsoft sought fit to adopt. Kubernetes brings Google's cloud-tested technology for container management to the rest of us, while Mesos -- the U.C. Berkeley AMPLab project that gave birth to Spark -- offers an elegant solution to cluster resource management. "
  •  
    This article is discussing the changes and updates in technology for the year 2016. It explains how the best IT products has been used for this year and the order of the ratings for them. It also explains the best hardware/software that has has been used by consumers and for businesses. This can help in the hospitality field by choosing which software is best to use.
Qianqian Kang

Digital Economy Helps U.S. Restaurants | .TR - 0 views

  • 31% of clients claimed having posted a favorable review on the social network about the experience they had while visiting a restaurant, focusing on the food or drink they got.
  • 72% of millennials post their experience in social networks - the most frequent social network used is Facebook with 86%, and Instagram, with 46%.
  • “More and more people decide on the restaurant based on the reviews of their friends and acquaintances on the social networks. So it is not surprising that 83% of restaurant owners consider that these networks have a positive impact on their business and that they significantly influence how they present the dishes of their menu," stated the survey authors.
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  • The results of the survey confirm the latest trend among millennials: consumers value positively the possibility to order food from their favorite restaurant through a smartphone or computer. According to the survey, "online orders and home delivery meet customer needs while boost the orders and increase the restaurants' revenue."
  •  
    This article brings us a closer sight into how the technology and digital advancement improve the restaurant operation. As social network has been more and more popular among millennials and babyboomers, social media has been used as one of the most important marketing approach. What's more, local pick-up and home delivery service have been rising up to a large extent. Digital technology is generally embraced by restaurant managers as most of them are willing to implement competitive and creative technology to their properties.
kteme001

I.T and E Commerce of Hospitality Industry - The WritePass Journal : The WritePass Journal - 0 views

  • There is a great demand for information from customers and hospitality service provider so hotel industry stared adopting computer based IT facilities to enhance its operational efficiency, control and reduce costs, and improve service quality
  • A new Internet-based procurement system which is considered flexible and user friendly has been implemented by IHG group. 
  • Problems with Micros 1)       When the systems crashes down then the checks has to be manually posted which is like duplication of work and time, there are even discrepancies sometimes and in that the company loses the revenue. 2)      If there is a crash, it needs to be done by the help of a main server computer. But if the problem prevails there is a need to contact the vendor for his service. 3)      The micros system sometimes get frozen which affect the overall performance of the server and the team.
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  • One of the key elements of this research involves the “user friendliness” of the system.
  • Technologies used at Marriott Hotel Company website Point Of Sale-Micros Property Management System-Opera Central Reservation System-Marsha SAP for accounting and Payroll Fire Panel Door locks CCTV Blue Cube -Time Clock (Employee attendance) Cetral Reservation System
  • Professionals want the latest technology at their fingertips, from fax machines to Internet services
  • The new system has enabled the IHG group for excellent quality control.  In this respect, IHG claims that they are able to obtain high quality products at low costs via the Internet.
  • Marriott’s early commitment to high-performance processing, scalable storage and business continuity made the transition to an integrated reservations/Web solution error-free.
  • Now is the time for hospitality companies to take advantage of the opportunities available in creating a new value added customized online travel shopping experience for customers.
  • This travel bot will create a custom experience that suits the particular customer needs offering a range of services including hotel rooms, restaurant tables, airline seats, and rental cars.
  • However, there is still much room for improvement in speed, reliability, and adaptation to new technologies
  • If data is managed properly, the technology can assist hoteliers and restaurateurs in projecting the lifetime value of guests, creating increased loyalty, resulting in an increase in market share. 
  •  
    This article helps us to better understand the information systems being utilized, why they are important and what difficulties they bring about. In the Hospitality Industry, customer service is put at the top of the list of must haves. With customer service comes knowing information about your customer and without Information Technology services put in place, these expectations will never be met. Having a computer based IT is crucial because it allows the employees to work more proficiently which in turn creates a better experience for the guest. Multiple hospitality leaders have been applying fully Internet based technological systems within their organizations. IHG group has implemented an easy to use system so it is simple for every position within the hotel. For a company like IHG with over 500 hotels, it was imperative they eliminated the manual system to provide better quality control. Because of this system they can get better quality products at lower costs. Although this new system is much more user friendly, the overall cost involved is still not confirmed but this system is still predicted to have positive impacts long term. For example at Marriott Hotels, they use a company website, POS Micros, Property Management System and Central reservation system just to name a few. On top of stellar service and quick/ easy information submissions, guests are looking to have the best technology at their disposal to use. Things like computers with full internet access, printers and fax machines to make sure they can still be functional while displaced. An advanced system called MARSHA is being used as a reservation system and stores the rewards system information for Marriot guests. Micros-Opera is a popular property based system provider and has become common within the hotel industry. Vendors usually use this since it gives them the ability to connect to other vendor's applications. MICROS 9700 HMS is the most popularly used point of sale system. There are some
ysuarez123

Want to Relax in a Nice Hotel for 15 Minutes? An App Can Make That Happen - The New York Times - 0 views

  • By-the-hour hotel rooms aren’t a novel concept.
  • But while these brief rentals are traditionally found at budget hotels, the enterprises today involve higher-end properties and are targeting middle-class to affluent customers for considerably different purposes
  • The guests who might book these rooms, he said, include travelers with layovers, corporate travelers who need a quiet place to work and don’t have an office in town, and locals who are seeking some downtime during the day and find it more convenient to check into a hotel near where they are rather than go back home
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  • Dayuse.com, available for 4,000 hotels in 22 countries, also partners with three- to five-star properties, with a three-hour minimum on reservations.And now, with the app Recharge, users can book rooms by the minute at luxury properties in New York City and San Francisco
  • Recharge’s customers — more than 30,000 as of November — are mostly locals and include mothers who want a clean place to nurse their babies or pump their breast milk, people seeking a quiet space to take a phone call and those seeking a midday reprieve. “We’ve even had fathers who need to change their child’s diaper and would rather do it in a hotel room than in a coffee shop bathroom,
  • According to the company’s research, a 250-room property can get almost 275-rooms’ worth of revenue in one day from these short stays
  • Every hotel listed on Recharge’s app has a service fee, ranging from $30 to $50. The more luxurious the hotel, the higher the fee. After the service fee, per minute prices for the stays range from 50 cents to $2.
  • Recharge is easy to use and has an appealing list of hotels. In a market in which companies sell stays at properties for small chunks of time, the brand’s by-the-minute feature helps it stand out
  •  
    This article focuses on new hotel apps, focusing on Recharge, that let you rent upscale hotel rooms by the minute/hour. As the article states, this is not a new concept and has been offered in the pass usually at motels. This app looks to change the demographic of those looking to rent hotels for a small amount of time. The app is already active in popular cities around the world, they aim to only work with 3-5 star hotels. I downloaded the app and thought the pricing was a little concerning, but it goes back to the demographic the app is targeting. Recharge aims to appeal to travelers with long layovers, business people looking for a quiet spot in between meeting, sight seers that may need a nap, and even mothers looking for a safe place t publicly breastfeed. Their pricing is right in line with their target demographic as the cheapest price is usually around $30 per hour, and there is always a service fee; the author of the article talks about staying in a hotel for 15 minutes and paying $65 dollars. Personally the pricing is a huge setback, but business wise it makes sense. You are covering the cost of housekeeping having to go in and reset the room, and front desk reprogramming the keys/ handling check in and check out. While I think the system could create a bit of a challenge for hotels in terms of making if something is ready and clean or not, it is another opportunity to increase revenues. This app especially during the slow season for hotels, could help them fill their less desired rooms, if only for an hour. It is similar to a restaurant way of thinking "How many times can we flip this table (room) in peak hours". I may not use the app, but if I was traveling with friends and splitting the cost, I would definitely take the opportunity to pay a few bucks to nap in a 5 star resort.
asant318

Coca-Cola, Bluetooth let you make personalized drinks - 0 views

  • smartphone
  • new fountain drink machine this weekend that lets you use Bluetooth technology to prepare your drink precisely the way you want it
  • advantage in the hyper-competitive beverage market.
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  • order exact percentages
  • remember your preference
  • customize their creations
  • long-lasting relationships
  • requent and larger purchases
  • not yet activated, features
  • customized drinks using QR codes
  • cumbersome
  • gain insight into what consumers want
  •  
    This weekend at the National Restaurant Association conference Coca-Cola has unveiled a Bluetooth enabled fountain drink machine. The beverage market is highly competitive and Coke thinks that Smartphone ordering could give them an advantage. The previous version of this machine which is installed in 50,000 locations used an app and QR codes for ordering. The new Freestyle 9100 relies on Bluetooth and has other capabilities that are not yet activated including a microphone for voice ordering. This machine will allow guests to customize their beverages and is expected to build more meaningful customer relationships between them and the brand. A stronger relationship could lead to more purchases. Coca-cola will also gain valuable insight on their consumers drinking habits, the original iteration of the machine reported a popular combination of sprite and cherry soda, Coke has now introduced this mix in packaged form. I think that this technology has so far proven that it brings Coke closer to their consumers and simplifying the use process by going from an app to Bluetooth will only make it more accessible to consumers.
berkley7

5 eco-friendly trends radically transforming foodservice | Fast Casual - 1 views

  • Deploying technology that conserves and saves
  • Subway is leveraging the latest technology to cut down on paper waste, conserve power during restaurant down times and improve overall efficiency so that operations are sustainable and environmentally sound.
  • Onboard and offboard employees
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  • Automation can optimize an IT department's use of cloud and virtual resources, allocating additional computing resources when needed as well as powering down resources during idle times.
  • Provision dynamic virtual/cloud systems
  • Streamline reporting
  • IT organizations can streamline and consolidate reporting by using parameters instead of hard-coding, resulting in reports being run once rather than hundreds of times.
  • High efficiency HVAC (Heating, ventilation and cooling) equipmentEnergy Star rated equipmentHigh efficiency lighting programLow flow faucets and low flow or dual flush toiletsMotion sensor lighting controls in restroomsDay light sensors in guest areaLED interior and exterior signageNon-smoking environmentOutside air monitoring of CO2Indoor air quality management during constructionReuse of at least 30 percent of store furnitureForest Steward Council-certified wood moldingsLow VOC (volatile organic compounds) materials, paints, adhesivesElectrical sub metering and thermal comfort monitoringCertified green cleaning programRecycling and construction waste management programLEED/Eco Restaurant educational materialFurniture products not manufactured with or containing ozone depleting substances
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    The following article reviews a few eco-friendly trends that are helping transform the foodservice industry. As green technology becomes mainstream it is important for companies in the hospitality industry to understand the potential impacts they could have on the environment by adopting some of these trends. Streamline reporting is one way that green technology shows to be beneficial. By streamlining and consolidating reporting vs. hard-coding, etc. offers users greater visibility over workload performance. Another popular green technology is virtual cloud systems. These cloud systems can help eliminate resource waste and reduce operational costs. The article mentions how Subway and BurgerFi are taking major steps in leveraging the latest technology to minimize their carbon footprint. A few things they focus on is cutting down their paper waste, conserve power, and improve overall efficiencies so the restaurants are environmentally "sound".
gabybilk

Hotel E-Commerce: Navigating the Complex Hospitality Digital Marketing Landscape » Boston Hospitality Review | Blog Archive | Boston University - 0 views

  • Search engine marketing (SEM), the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine, is imperative to increase web traffic and social media news.
  • relying on organic posts is just not enough in today’s world of information overload and marketing clutter
  • Specifically, social media marketing requires the combination of manpower, time, and expertise in proper social media etiquette while utilizing branding, engagement, and relationship management (CRM) tools. Successful social presence is achieved by using existing data to create specific, targeted content based on the intended audience and the purpose of a specific social channel.
  •  
    The article briefly reviews the digital marketing branch in the hospitality industry. In this modern age, hotels need to have an updated and optimized website running. Most guest or OTA rely on hotel websites to gain information about the hotel and amenities and prices they have to offer. They must be visually appealing and easy to access. Apart from using hotel websites, search engines are also popular amongst bookers. Search engines like google or bing use keywords to narrow their search when finding hotels so having such keywords or phrases in the hotel main page on the website will allow people to access their hotel website quicker. Hotels also rely on advertising on sites like Facebook, Twitter, or Instagram. Heavy populated social platforms is one of he best ways to have a business advertise themselves to the public. The best part is that social media marketing can be cost-effective.
naram003

Global Hotel and Hospitality Management Software Market 2018-2022 - 0 views

  •  
    (make sure to click on full text pdf) Cloud Computing is a set of hardware, software, networks, storage, services that an interface combines to deliver aspects of computing as a service. This helps in the sharing of software, hardware, and application packages through internet tools and wireless media. This article discusses the advantages, challenges, issues, and opportunities that Cloud Computing (CC) brings. The biggest and most obvious of these advantages is that concerned organizations need not install IT or hardware/software of their own, but can received a more sophisticated service through a CC provider while also allowing for very large amounts of data to be available though the CC infrastructure. The main fundamentals for CC are deployment optimization, virtualization, and resource allocation. The article finds that CC is gaining popularity in educational systems and the e-learning is gaining considerable popularity. E-learning or online education through these CC will play an important roll in IT infrastructure development in hospitality companies. It is suggested through these findings that the government, IT organizations, and educational communities should increase their cooperation. Proper funding, planning, and training will be essential to CC being implemented successfully
chelasccr

E-Commerce And Wine Clubs Will Overtake Tasting Room Sales, Says New Survey - 0 views

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    The wine world is growing and normally a person goes to the grocery store to purchase their wine. Now there are groups or clubs that will give the option to purchase wines from all over the world at a discounted price. The average spent on each transaction is over $220. While these clubs are not as popular yet they idea that one can purchase wine online is creating a more convenient way of purchasing wines that the consumer can enjoy. Although less that 15% of sales are coming in from these wine clubs they are becoming a more popular and practical options for some consumers.
lvela051

Shaping the Events Industry - THISDAYLIVE - 1 views

  • An industry that contributes conservatively over N100billion to the Gross Domestic Product (GDP) of Nigeria annually and potentially has about N1trillion in turnover clearly needs to regulate itself.
  • This prompted the convener of Events Market Nigeria (EMN), Temitope Amodu, to bring all the players together such as wedding vendors, stakeholders, entrepreneurs, make-up artistes, DJs and event market enthusiasts among others who gathered for a day of networking, mentoring and discussions on pertinent issues about Nigeria’s ever growing event industry.
  • The 10th edition of the Event Market Nigeria Meet and Greet was the largest free gathering of participants in the event industry in recent times,
    • lvela051
       
      Have a free gathering of over 700 attendees.
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  • said a country that has a population for almost 200 million people and a reputation for an ostentatious culture, it is a no-brainer that the events industry is a rough diamond
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      None seem interested in such a profitable industry with potential.
  • to share industry related insights and emphasised the importance of collaboration as the new completion within the event cycle.
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      Collaboration is needed to create a successful event.
  • He noted that since people love events and have fun, they look for any excuse to throw a party (it is the only thing that can make people sane in a recession or in a volatile emerging market). Thus, it is a no-brainer to set up a business or be involved in any trade or activity that cashes in on this idiosyncrasy.
  • The recent growth in the events industry has contributed to the spontaneous growth in many business verticals e.g. event planning, venue, photography, food and many more services along this massive value chain.
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      All contributors in the success.
  • the hospitality industry has been a source of optimal returns for investors.
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      event management being a part of that industry.
  • The events industry has grown at an average pace of 6.2 per cent each year globally since 2003.
  • 7 million dollars was spent on parties in Lagos over a five months period in 2013.
  • Nigerian company or middle-class family spends over 15,000 dollars per event.
  • The goal is to create an ecosystem that allows growth and development to take place, one that identifies, creates and drives excellence within the youths and veterans of the event industry.
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      Main goal within the event industry.
  • It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.
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      Event Management:
  • Basically, there are two types of events, namely; corporate and social events.
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      Its important to determine which events are mostly going to be catered too.
  • It is not a very organised industry; particularly because there is no specific legislation regulating this sector of the economy.
  • A common complaint from customers/clients of the industry is the issue of liability.
  • when disputes arise between a professional in the events industry and a client, there are no regulations on the applicable dispute resolution mechanisms
  • the industry is too fragmented.
  • Protect your business via written contracts, create a proper corporate structure for your business, adhere to the simple principles of corporate governance (e.g. have a board of directors or advisors etc), retain a good audit and tax firm to examine your books annually and make your business tax efficient, retain a legal partner to mitigate your legal risks. Run a business and not a hobby!”
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      Important to Protect the business legally.
  •  
    The focus of the article is to highlight how the event industry is becoming more popular among the hospitality industry in Nigeria. It mentions the Events Market Nigeria (EMN) group aims to provide a places that allows for growth and development within the event industry with the newcomers and experienced event planners. The event that was hosted by the EMN, provides free gathering that offer different speakers to offer advice and their experience to those attendees willing to listen. Throughout the article, it states that the country of Nigeria has a population of "almost $200 million people and a reputation for an ostentatious culture", which makes it a perfect place to invest in the event industry. Especially due to the fact that the industry is a source of a more favorable return on investment even though other sources in Nigeria are considered more attractive. What makes the event industry profitable, is the ability to venture with other businesses such as venues, catering, event planning and more. But with all the good, the article does point out the issues such as liability and the lack of rules that are set for the industry. I think that it's an important topic to consider because hotels are implementing a source of revenue with renting out meeting spaces and catering services to outside companies. With more and more events being planned, I think it's a great business to venture in. The ability to have an events department within a hotel or even a restaurant gives the establishment to produce more revenue within other departments. Such as a hotel, the planning of a meeting not only brings in the revenue of the space being rented but also to Food and Beverage with the catering aspect and the front desk with the rooms being occupied by the clients and attendees.
tjcamino

Know the advantages of using Event Management Software - eRegNow.com - 0 views

  • Know the advantages of using Event Management Software An event management tool is a wonderful way of m
  • anagi
  • ng the events successfully.
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  • top priority for any modern day event planner.
  • help you to manage your tool in an expert manner
  • Positively Impacts the Work Flow:
  • boring paper works as you need not require that any more once you have the event planning software.
  • Reduced cost:
  • apphelps inmanaging your data/ task
  • not require to keep too many employees
  • increasing the ROI of the company. 
  • Export Report with Ease:
  • create/ extract reports and hence you can make use of this to send client reports, analytics, registration, ticketing, scheduling as well as surveys.
  • helps to ease the stress of planning an event. With the increasing popularity of social networks, events are becoming popular.
  •  
    This article talks about the advantages of using an event management software and how the tool help managing the event successfully. This software is priority to the modern day event planner with an expert manner. Positively Impact the work flow cutting down on the boring paper work. Software will help time by cutting down all the time you would spend in organizational work reduced workload. Event software will reduce cost by inmanaging you data and task allowing you to have less employees and increasing ROI for the company. Have a good software will allow you to export reports with ease like client reports, analytics, registration, ticketing, scheduling as well as surveys. This will help ease the stress of the company and allow managers to focus on increasing revenues and getting new business.
allisonweets

Tablets replacing paper menus in restaurants - a long-term trend or too problematic? | PhocusWire - 0 views

  • This trend is in market from mid-2011 onwards (use-case discussions started as soon as the first iPad was released in 2010) and its gaining momentum now.
  • Customers will be able to browse the food menu and place their order which eventually gets posted in the kitchen display console. That’s the core functionality.
  • Customize:
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  • Visualize:
  • Engage (and Earn):
  • Ability for restaurants to do focused campaigns and cross-selling to customer by knowing the customer buying pattern, interests, wishlist.
  • Ability for restaurant owners to do predictive analysis on the number of guests to expect and what food items (also quantity) they are likely to order.
  • Credit card security.
  • High capex.
  • Breakage.
  • Extensive use of technology everywhere.
  • Risk of replacing human with techno-machine.
  • Theft of the tablet.
  • The transactions and customer data (from tablet) should be integrated to the existing restaurant systems like POS, CRM, Analytics software etc which attracts additional cost and time.
  • tablet-based menus are a good change in the restaurant industry. But, replacing the entire waiter crew with only tablets is going to haunt the restaurant. We predict that a mix of both is going to work in the restaurant industry.
  • Restaurants need to take a calculated (risky) call to adopt this trend by considering the ROI and all merits and demerits the technology attracts.
  •  
    For several years, tablets/eMenus have been rising in popularity within dining establishments as a way to increase efficiency and revenue for the establishment. Customers are able to view the menu in it's entirety along with pictures of each item, allowing the customer to view exactly what they are ordering. This could potentially decrease the amount of orders sent back to the kitchen and decrease food waste, thus minimizing loss of revenue. Although this developing technology has many advantages, there are a few disadvantages that management must consider before implementing these systems. Credit card security, risk of replacing wait staff/jobs, and potential theft of the system being a few.
lavendersheshe

10 Smart Hotel Marketing Strategies to Increase Bookings | WordStream - 0 views

  • The challenge of being in the hotel marketing industry is the overwhelming amount of competition. Especially with the growth in popularity of websites like Airbnb and Home Away, it’s become even more challenging to stand out against the competition to gather more bookings.
  • You need to be EVERYWHERE relevant online for potential bookings so people can find you in the window when they need to book a place to stay.
  • Remarketing is a critical component for hotel marketing due to the fact that travelers are distracted not only by everyday distractions (like pop-up phone notifications and crying babies), but to the fact that there are hundreds of other options they can choose from.
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  • What type of hotel are you marketing, and who is your typical guest? There needs to be a different strategy for marketers of a Super 8 Motel off Route 9 compared to the Ritz Carlton on the sandy beaches of the Caribbean shores. These people book differently, travel differently, and have different budgets
  • Figure out when things are busy, steady, and slow and then adjust your budget accordingly. Make sure your windows aren’t too narrow. This often requires planning ahead, but Google and other ad platforms make it fairly easy to adjust your budget on an ongoing basis
  • For example, you could offer all first-time guests a 15% discount. Incentives are also great for creating a sense of urgency to spur people to book with you before they miss out on a special limited-time offer.
  • For instance, you could partner with a popular brewery and run a contest where the winner gets a free brewery tour and beer tasting along with a discounted stay at your hotel. Building these relationships will lead to easy, effective, and affordable marketing that will definitely increase your booking rates.
  • Don’t Just Market the Hotel, Market the Location
  • Marketing and customer service go hand in hand, especially in the hospitality industry. If you go above and beyond for your customers, then they are much more likely to pay it forward and do the same for you in terms of stellar online reviews, referrals, and return visits.
  • Customer loyalty programs are a wonderful way to ensure customers come back again and again.
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    The hotel industry is highly competitive and it is important to maintain an appeal to your customers and gain a competitive edge. Smart technology strategies is a way for a hotel to be able to ensure business and remain relevant to the target audience.
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