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mandalysha

7 Tech and Travel Trends That Will Shape the Hotel Industry in 2023 | By Nicole Dehler - 0 views

www.hospitalitynet.org/...4114401.html

tech hotel travel trends

shared by mandalysha on 29 Jan 23 - No Cached
  • Rising energy costs and persistent inflation will continue to affect guests and hotels alike
  • Many hoteliers are turning to technology to ameliorate some of these pressures. Native-cloud-based PMS platforms, for example, can deliver more power and reliability than traditional on-site PMS platforms
  • 87% of hotels are experiencing a staffing shortage
  • ...10 more annotations...
  • Many hoteliers are turning to technology to add flexibility in hiring, make up for staffing shortages
  • Mobile and kiosk-based self-check-in can be deployed to deliver a convenient and personalized welcome experience with only a skeleton front desk staff
  • Similarly, mobile automation can complete a number of time-consuming administrative tasks, while mobile communication can streamline communication between the front and back-of-the-house, by instantly alerting employees when a room is ready or out of order
  • 2023 will continue to see the rise of blended travel models such as bleisure travel, remote working and digital nomads
  • Investing in a PMS that includes the options for hourly or day-use rates allows a hotel to cater to busy airport travelers, or remote workers
  • Leveraging mobile and kiosk-based check-in and mobile Point-of-Sale (PoS) systems allow hotels to deemphasize the front desk, and transform the lobby into a more communal space for dining, co-working, and socializing.
  • With almost two-thirds of internet traffic originating from mobile devices, hoteliers would be well advised to select a booking engine that is fully optimized for mobile
  • According to McKinsey, 82% of Americans are using some type of digital payments
  • Hotels have taken notice, and have deployed comprehensive payment facilitation platforms that can deliver a secure and seamless payment experience for guests while preserving the mobile-first nature of their stay
  • Savvy hoteliers will leverage an ecosystem model of technological investment, where foundational platforms like the PMS and CRS utilize flexible open-API systems to integrate as many potential third-party applications as possible, with no additional costs to the user
  • mandalysha on 29 Jan 23
     
    This article describes 7 travel and tech trends that are shaping the hotel industry this year. With labor shortages and growing inflation, hoteliers are turning to technology to relieve some pressures like using a native-cloud-based PMS platform, using mobile and kiosk-based self check-in, and using a a more consolidated payment processer that can deliver a more secure and seamless experience for guests.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

forbytes.com/...y-marketing-can-increase-sales

shared by djohn304 on 25 Jul 22 - No Cached
amdelgad liked it
  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
  • ...28 more annotations...
  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
      joshli2022 on 25 Jul 22
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  • joshli2022 on 25 Jul 22
     
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  • henderson_goh on 28 Jul 22
     
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  • djohn304 on 25 Sep 22
     
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
cnburke22

What role cloud computing is playing in the evolution of the hotel industry? - 2 views

qloapps.com/volution-of-the-hotel-industry

shared by cnburke22 on 04 Sep 22 - No Cached
  • What role cloud computing is playing in the evolution of the hotel industry?
  • Preparation starts when guests interact
  • Cloud services collect data from the moment a customer interacts with a company or service. For example, the hotel can keep track of which services or rooms the customer viewed and make recommendations for upgrades.
  • ...8 more annotations...
  • information provides insight into customer preferences
  • Personalization continues with upsell offers that appear as the customer interacts with the company.
  • The cloud not only enables a frictionless checkout experience with no surprises, but it can also follow up afterward to nurture relationships and reward loyalty.
  • Benefits of Cloud Computing
  • Cloud computing provides several advantages over traditional computing:
  • Avoids costly and painful installationsRequires minimal upfront investmentAllows software companies to focus resources on R&D/innovationEliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time. Apart from that, it has lower switching costs for buyers.Pushes software companies to consistently earn customer loyalty with innovation and great service.Eliminates the chances of tasks being derailed because operating the job is possible from anywhere at any time.Relive the risk of unsecured information.
  • Build responsive infrastructure
  • Disruption can have far-reaching consequences. Suppose organizations need to work remotely, shut down or open up certain operations, change supply lines or alter operations in any way. In that case, cloud services allow a smooth transition with a central line of communication.
  • peacejj22 on 04 Sep 22
     
    This post helped me better understand cloud computing and the benefits associated with doing so through an industry-focused lens.
  • jsmiranda22 on 29 Oct 22
     
    Cloud computing continues to transform the hotel industry by providing the opportunity to reduce cost, improve experiences, build responsive infrastructure and personalize guest offers. Cloud-based software can save the industry money and seamlessly implement a new system without the lengthy installation process. A great way to meet hotel objectives and increase guest experience.
  • cnburke22 on 20 Jan 23
     
    Cloud computing contributes to many different factors in hospitality. From the moment the guests arrive cloud computing is already playing a role in providing a better experience. By saving guest information and make it readily available to all members of staff, personalization is provided form the start. Cloud computing will also keep previous stay information which allows employees to see customer preferences. "Predictive maintenance can handle by cloud computing to reduce downtime, especially during peak seasons.The cloud offers a true end-to-end solution for hospitality, restoring the thrill of travel."
armanyleblanc767

Data Security in Hospitality: Risks and Best Practices - 0 views

hospitalityinsights.ehl.edu/-in-hospitality-best-practices

technology hospitality hotel software business tech

shared by armanyleblanc767 on 14 Mar 20 - No Cached
  • Best practices for companies in the hospitality sector to protect data include:
  • Always encrypt payment card information. Operate a continuous training program in cybersecurity to maintain a well-trained workforce. Always adhere to relevant regulations, such as PCI DSS. Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats. Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker. Know where your data is and enforce the principle of least privileges to limit access to sensitive information.
  • groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • ...23 more annotations...
  • five of the biggest data security concerns in the hospitality industry and highlights some best practices for protecting hospitality data.
  • Data Security Concerns in Hospitality
  • complex ownership structures
  • From the perspective of cybercriminals, hospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • challenge to maintain teams of well-trained staff.
  • t was reported in 2017 that out of 21 of the most high-profile hotel company data breaches that have occurred since 2010, 20 of them were a result of malware affecting POS systems.
  • can go unnoticed for months.
  • High Staff Turnover
  • In the U.K., for example, the job turnover rate in hospitality is as high as 90 percent.
  • Reliance on Paying By Card
  • t involves employees selling data to third parties without the knowledge of the organization that employs them.
  • Insider Threats
  • Compliance
  • Hotels, motels, resorts, and rented apartment complexes all gather and electronically store a range of sensitive personal guest data, such as names, phone numbers, addresses, and credit card details.
  • The high level of turnover and high degree of staff movement between different locations makes it a real challenge to maintain teams of well-trained staff
  • Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • ospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • ybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data
  • A case in point was the Wyndham Worldwide breaches of 2008 and 2010. Hackers gained access to the systems of an individual operating company through easily guessed passwords, and the attack easily proliferated through the entire corporate network, with the result that 619,000 customers had their information compromised.
  • While GDPR protects individual data within the EU and EEA, its ramifications have rippled through industries globally, and organizations are realizing the need to put greater compliance measures in place. PCI DSS is another important global regulation that protects credit card data, and fines for non-compliance begin at $500,000 per incident. The risk here is not just to data security but to the future survivability of hospitality companies, many of which would not be able to absorb the s
  • This type of data risk is more subtle and it involves employees selling data to third parties without the knowledge of the organization that employs them
  • Always encrypt payment ca
  • rd information. Operate a continuous training program in cybersecurity to maintain a well-trained workforce. Always adhere to relevant regulations, such as PCI DSS. Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats. Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker. Know where your data is and enforce the principle of least privileges to limit access to sensitive information.
  • duyingli on 14 Mar 20
     
    This article highlights several important security issues in the hospitality industry, followed by the practice of protecting data from loss. The data structure of the hotel industry is complex, customers mainly use bank cards to pay, and the staff turnover rate is high. There are certain internal threats. In order to solve these problems and avoid data loss, it is not enough to strengthen network security. It is also important that employees are trained and familiar with and comply with relevant regulations.
  • ...3 more comments...
  • cdamo003 on 23 Feb 22
     
    Data security is a major issue in the hospitality industry. A lot of personal information is stored on the computers specifically credit card information of the guests staying at the hotel. It is the responsibility of the hotel to ensure that the data is protected. High turnover rate in the industry can make this an even bigger challenge. Ensuring that your staff is properly trained to ensure the highest level of security is maintained is highly important.
  • Danaisy Abascal-Yero on 17 Jun 22
     
    This article speaks about the data security concerns in hospitality. Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures in which there's a franchisor and a management company that acts as the operator. Businesses use different computer systems to store information. The nature of the hospitality industry is such that it is extremely reliant on cards as a form of payment. Cybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data. A vital part of protecting data is training staff to securely gather and store personal information. Well-trained staff also know how to recognize social engineering attempts and they understand an organization's compliance requirements. Data security risks in the hospitality industry extend far beyond the reputation hit that a hotel can take if guests' data is compromised. Industry and political regulators are becoming stricter in governing how organizations process and store personal data. Some of the best practices for companies in the hospitality industry to use are: always encrypt payment card info, operate training programs in cybersecurity regularly to keep everyone informed, adhere to regulations, know where the data is, and enforce limit access to sensitive info, and more.
  • slain006 on 03 Oct 22
     
    This article explains how data security is at an all time high in the hospitality industry. Focuses on the 5 security concerns and what are some practices that leadership can help employees detect when someone is trying to hack into sensitive information. Also, making sure employees are in compliance with company policy when leaving the company if they have access to sensitive data and making sure employees are not using to their advantage when leaving the company.
  • kspac001 on 04 Oct 22
     
    Hospitality offers an ideal target vector for conducting Cyber crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII). Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures with an individual owner or group of owners, and a management company that acts as the operator. Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • armanyleblanc767 on 23 Jan 23
     
    In this article, we learn about the top five data security risks as well as best practices to help prevent data breaches. According to the article, the hospitality industry is a prime target since it stores a vast amount of sensitive guest information like names, phone numbers, addresses, and credit card numbers. Some of the five risks included complex ownership structures, reliance on paying by card, and insider threats to name a few. In order to avoid these threats, the article suggest that companies become PCI compliant, use cybersecurity measures like firewalls, and know where exactly their data is stored.
mattiebell

How AI is changing Hospitality Industry, Hospitality News, ET HospitalityWorld - 0 views

hospitality.economictimes.indiatimes.com/...92812751

shared by mattiebell on 02 Feb 23 - No Cached
  • In 2020 despite the adversities of coronavirus and following lockdowns, the global hospitality market reached USD 3489.77 billion and was set to reach USD 4132.5 billion in 2021 at a CAGR of 18.5 percent. India emerged as the third largest in terms of investment in travel & tourism, injecting USD 45.7 billion in 2018 alone.
  • 1. Operational Efficiency
  • 2. Customer Experience
  • ...2 more annotations...
  • 3. Revenue Improvement
  • 4. Sustainable Growth
  • mattiebell on 02 Feb 23
     
    This article discusses how AI paved the way for some new hospitality innovations in India, one of the world's leading economies in hospitality services. It talked about how although the coronavirus was set to be a huge setback for the industry, India's ability to innovate helped it stay on track with profits similar to what it had seen in previous years. It went on to talk about 4 significant changes that really influenced profits and sustainability and concluded by summarizing the huge potential of AI to positively impact the industry.
  • emilywest5 on 05 Feb 23
     
    I really enjoy reading about how the rest of the world is also adapting to AI/AR. I wonder if this will make people feel more comfortable traveling to other places around the world that they never thought they would travel. Im wondering if that AI/AR experience will change peoples minds.
jmeji095

What Is a Retail POS (Point of Sale) System - 1 views

www.oracle.com/...what-is-retail-pos

shared by jmeji095 on 29 Jul 22 - No Cached
  • Making big, bold investments in point of sale systems means establishing a single view of the customer, inventory, and order so that retailers can deliver the end-to-end experience customers expect
  • Achieving a single, 360-degree view of the customer and inventory is no longer a competitive advantage, but a basic requirement to thrive
  • 71 percent of consumers say that the speed of service, checkout experience, and delivery options are important to stay loyal to a retail
  • ...8 more annotations...
  • Today's retail POS systems must have the ability to:
  • Accept customers' growing range of preferred payment type
  • Make recommendations for customers based on their purchasing history
  • As studies show more than half (57 percent) of retailers said they are arming their store employees with mobile technology; and another 13 percent plan to
  • To drive customer engagement when and where appropriate, retailers need the flexibility to ensure whether docked or portable, they can choose the form that best suits their needs.
  • As part of a retail omnichannel strategy, POS software enables retailers to empower their store associates to better perform in-store clienteling, loyalty initiatives, and offer promotions
  • Speed to value: Quick deployment helps retailers innovate faster and provides the flexibility to implement change when the market requires it.
  • Cut your application costs: Significantly lower the percentage of your business unit's budget that's devoted to IT spending, which means you can invest in other areas while still using up-to-date, fully functional, secure business applications
  • jmeji095 on 29 Jul 22
     
    POS systems play a large role within the hospitality sector and develop by being used within different company types and industries. One main place where a POS is used and is extremely important is in retail. Along with creating speedy checkouts for customers, it is now a basic need for most of these POS systems to be using an inventory calculating software.
djohn304

Social Media Marketing in the Hospitality Industry Following COVID-19 | SevenRooms - 0 views

sevenrooms.com/...ty-industry-following-covid-19

shared by djohn304 on 02 Oct 22 - No Cached
  • As of January 2020, there are over 3 billion people around the globe actively using social media,
  • It’s projected that by 2023, the number of users will rise to about 3.43 billion.
  • The most popular social media platform is Facebook, with over 2 billion active users. Other popular social media outlets include Twitter, WhatsApp, Instagram, TikTok and Snapchat.
  • ...12 more annotations...
  • Simply put, social media is here to stay and it appeals to a wide variety of audiences. In the hospitality industry, where it’s so important to connect with people and to help them feel comfortable,
  • If your restaurant has incredible-looking dishes, one quick search on Instagram, and you might find that hundreds of people have posted photos of your food
  • Social media is affordable, connects you to a large audience, can be done instantly, and allows for interaction with customers and potential customers in a way that traditional advertising and marketing doesn’t.
  • 63% of customers note discounts and promotions factor highly in how they choose which restaurants to patronize.
  • Once you have your goals in mind, do your research to determine your target audience. Who are you marketing to?
  • Better lead generation Increased efficiency More organized data Content tailored to your target audience
  • People in the U.S. are inundated with anywhere from 4,000-10,000 advertisements each day,
  • Take followers on a virtual tour of your restaurant Showcase your cleaning and health & safety procedures via video to put customers at ease Create a “behind-the-scenes” video of the kitchen staff preparing meals Interview employees and share their experiences Hold a live stream Q&A session with followers
  • Additionally, answer people’s questions on social media platforms and respond to reviews — especially the negative ones!
  • By taking the time to put a positive spin on negative attention, you’re showing others that you care about their input and want the customer experience to be flawless every time.
  • there has been a significant amount of fearmongering in relation to COVID-19.
  • No matter which area of the hospitality industry you’re in, a social media strategy needs to be an integral part of your marketing plan along with things like SEO, digital ads, and traditional forms of advertising.
  • djohn304 on 02 Oct 22
     
    This article discusses how COVID-19 has highlighted the necessity of social media for hospitality industry players. As it is contactless and gets to virtually everybody's device, it is one of the best forms of advertising a business can use. There are various things a company must do in order to be successful in their social media use. This would be to figure out their target audience, their most preferred platform, and schedule specific and relatable content for your viewership. This form of advertising is extremely cost effective and is proven to work. In my opinion, social media has achieved more than its intended purpose. Platforms like Yelp, TripAdvisor, Instagram, etc have allowed for people all over the world to have access to information about restaurants, hotels, reviews, etc and it is extremely helpful.
amdelgad

All Bets Are Off on Casinos and Cybersecurity | UpGuard - 0 views

www.upguard.com/...f-on-casinos-and-cybersecurity

technology hospitality hotel tech casino travel

shared by amdelgad on 10 Oct 22 - No Cached
  • better malware tools and access to deep funding make today's cyber criminals more than a bad movie, especially when lucrative payloads are for the taking.
  • In May 2015, attackers were able to steal cardholder names, credit card numbers, and CVV codes belonging to hotel guests and customers. In 2016 they suffered similar incidents due to malware being installed on POS systems, allowing attackers to steal customers' credit card information.
  • It may come as no surprise that casinos and gaming firms are ideal cyber attack targets, but how competent are these enterprises when it comes to rudimentary security?
  • ...1 more annotation...
  • Online gambling upstart Ignition Casino offers Blackjack, Slots, Poker on its website; fortunately, the company has also taken the requisite security measures for bolstering its website security and email security.
  • amdelgad on 10 Oct 22
     
    This article focused on cybersecurity in hotel casinos. They mention how casinos seem to be a target for a lot of cyber attackers because they tend to not invest as they should on protecting themselves. Casinos hold a TON of financial data; customer info., bank info., and credit card info. I enjoyed the article because they even went as far as giving a few casinos a "security score" in how well/bad they are in staying secure.
llibe010

Benefits of Point of Sale Software for Hotels - 0 views

www.revfine.com/point-of-sale-software

cloud computing hotel hospitality software technology solution

shared by llibe010 on 03 Nov 22 - No Cached
  • Point of sale software, or POS software, is used as part of a wider POS system and is primarily designed to allow users to process payments from customers. However, at the same time, POS software can be used to automate various parts of the sales process, such as updating inventory information and sales data.
  • For those in the hotel industry, point of sale software can be one of the most important investments, because it can provide staff with a range of tools that can be of benefit to them, and to the business.
  • One of the biggest benefits of using point of sale software within the hotel and hospitality industry is the ability to process payments easily. This includes processing payments of a variety of types, including cash payments, debit card payments, credit card payments, mobile wallet payments, and more.
  • ...6 more annotations...
  • Point of sale software within the hotel industry is also invaluable for the role it can play in terms of improving inventory management. As an example of this, stock levels on products can be automatically updated as and when sales are processed, meaning employees will always have the most accurate data at their disposal.
  • Another major plus point associated with the use of point of sale software within hotels is centred around the opportunities it provides for upselling, cross selling, and marketing. Upselling and cross selling are strategies for maximising revenue per customer and in hotels, this can mean selling room upgrades or extras.
  • POS software and systems can also help hotels when it comes to employee management and there are a number of ways this can be achieved. For instance, employees connecting to the POS system can be used to monitor when they were in work, when they left, and the amount of hours they worked, potentially making payroll easier.
  • The data gathered by point of sale software can be extremely useful for reporting purposes, making it one of the most vital pieces of hotel technology. Generally, a POS system will automatically track basic performance indicators related to sales and revenue, and hotels can configure software to track RevPAR and similar metrics too.
  • Finally, point of sale software also offers excellent compatibility and integration with other examples of hotel software, with property management systems (PMS) among the most significant examples of this.
  • Point of sale software can be especially useful within hotel restaurants, and within the restaurant industry as a whole, because it allows for smoother transactions, while also automatically feeding back which meals have been ordered. Of course it is also important to stay up-to-date with the various other ways the software is being used.
  • llibe010 on 03 Nov 22
     
    The article discusses the benefits of using POS software in hotels and how POS software can improve revenue generation over time. Some of the key benefits discussed include ease of processing payments, better management of inventory, opportunities to upsell and market different products, improved employee management and more analytical insights. The article further highlights a POS system's ability to integrate with the hotel PMS to further increase efficiency. Current and future trends have also been covered.
sherylehlers

IRIS Launches New F&B Solutions to Personalise the Digital Ordering Experience and Leverage Efficiencies - 0 views

hoteltechreport.com/...iris-launches-new-fb

solutions experience

shared by sherylehlers on 09 May 23 - No Cached
  • According to the findings of the 2022 report by Oracle and Skift, “Hospitality in 2025: Automated, Intelligent…and More Personal” the majority of hoteliers (81%) expect to see a strong shift in the service model. In reality this means an increase in guest demand for operators to adopt mobile-first technology that offers choice and convenience.
  • Now operators have the option to build and manage their own digital wine lists which can also be used with the IRIS Flat Menu layout, removing the need for a physical menu.
  • Guests will also be able to see how much has been paid by each person in the Order History, making it easy to split amongst large groups.
  • ...1 more annotation...
  • ”These features focus specifically on improving staff efficiencies and personalising the guest experience. Whether that's reducing the need for physical staff presence, providing guests with clear answers to common questions, or making it easier to manage bills and payments, our goal is to provide F&B ordering solutions that satisfy the guest’s needs and add value to their stay.
  • sherylehlers on 09 May 23
     
    The enhancements of ordering food & beverage by this improved app will help to reduce the need for staff and provide a more personalized experience for guests. It offers the ability to manage new revenue streams for example wine sells can be sold as a glass that were not a previous option unless ordered with a staff member. There are endless possibilities of using this app with other hotel departments as well.
cborregomarsh

5 benefits of global distribution systems for hotels | Hotel Management - 0 views

www.hotelmanagement.net/...istribution-systems-for-hotels

shared by cborregomarsh on 22 Jan 20 - No Cached
  • The main purpose of a global distribution system is to help travel agents search for hotel accommodations that fit a set of criteria.
  • It is a business-to-business system used by companies to stay on top of real-time data about the availability of travel arrangements, such as hotel rooms, to sell them to customers planning to travel
  • The airline industry was searching for a way to automate the travel reservation and booking process for travel agents so that they could more efficiently access information about flight schedules, fares and seat availability.
  • ...9 more annotations...
  • It was an invention of the airline industry that was first used in the 1960s.
  • There are several major benefits when it comes to global distribution systems within the hotel industry
  • Increased Access to Travel Agents for More Bookings
  • More Efficient Booking Process
  • travel agents are able to bundle travel deals for the same trip
  • Less Expensive than Marketing
  • While there is an initial fee in setting up a global distribution system for a hotel, this is likely much less than a hotel chain would have to invest in marketing costs to see the same increase in bookings
  • many of the leading distribution systems are capable of complete integration with the property-management system, which helps manage the daily operational tasks of a hotel
  • Three major systems used today for hotel bookings are Sabre, Amadeus and Travelport
  • Luis Valdivia on 22 Jan 20
     
    In this article, the author looks at the benefits that hotels derive from implementing global distribution systems (GDS). some of such benefits include an efficient booking process that alleviates administrative burdens in booking rooms. Besides, GDS is less expensive than marketing, and facilitates the integration of property-management systems with the daily operational tasks of a business. Thus, despite its challenges, it is a vital technology in hotels today.
  • cborregomarsh on 22 May 23
     
    GDS is a technology used to help travel agents find real time data of availability of travel arrangements to be sold to customers planning travel. GDS allows agents to access information on pricing, benefit packages, availability of rooms, rental cars, etc. Access to this technology offers many benefits to travel agents, as well as helping to create a more efficient booking process.
cborregomarsh

Can New Technologies Recycle the 90% of Plastics That Don't Get Recycled? - America's Plastic Makers - 0 views

plasticmakers.org/lastics-that-dont-get-recycled

shared by cborregomarsh on 02 Jun 23 - No Cached
  • advanced recycling. These technologies turn used solid plastics into their gas/liquid raw materials to be remade into “virgin” quality plastics for use in virtually any plastic product or packaging.
  • Plastics that once ended up in landfills and incinerators now can be remade and stay in use.
  • With proper support, these technologies can scale quickly, potentially doubling the plastics recycling rate in the U.S. and Canada by 2030
  • ...2 more annotations...
  • Over the past few years, more than $8.7 billion has been invested in plastic recycling, mostly in advanced technologies. That’s enough potential to divert 13.6 billion pounds of waste from landfills each year.
  • These technologies are poised for rapid growth and can lead us down the path toward a circular economy in which used plastics are remade into new plastics that can be remade again and again.
  • cborregomarsh on 02 Jun 23
     
    Advanced recycling technologies can significantly increase the different types, and amount of plastics that can be recycled. The overall goal is to turn plastics that once ended up in landfills back into new plastics that can be remade again and again. With these new technologies, there is potential to divert 13.6 billion pounds of waste from landfills each year and potentially double the plastics recycling rate in the U.S. by 2023. That is pretty impressive.
sherylehlers

Hospitality Marketing: The Complete Guide in 2023 [Updated] - 0 views

peertopeermarketing.co/hospitality-marketing

marketing hospitality tech

shared by sherylehlers on 06 Jun 23 - No Cached
  • Hospitality marketing is the process of promoting your hospitality business with the intent of drawing in more customers
  • Hotels, motels, restaurants, resorts, and theme parks need customer loyalty and social proof to be successful. In addition, with the drop in market size between 2019-2022, you’ll need to work even harder to be profitable in the hospitality industry. Therefore hospitality marketing is vital.
  • hatbots can be used to add an extra layer of interaction between you and your customers, helping them to make a booking or reservation and answering their questions
  • ...15 more annotations...
  • Augmented reality
  • User-generated content is content created by online users that they then share and can take the form of endorsements, comments, forums, blog entries, social publishing, etc.
  • voice activation among the younger generation of Web users represents a significant opportunity for the hospitality industry.
  • influencer marketing, a digital take on traditional word-of-mouth advertising, assists hotels in building their brands and attracting direct bookings.
  • One way to get strong returns and a steady stream of repeat customers is to collect analytics from online customer testimonials on review websites. This will give you a lot of information about your customers’ preferences, ideas for how to improve your business, and signs of future sales.
  • Personalized marketing allows businesses to send tailored content to their target clients by utilizing automated technologies and data collection
  • computer technology, alters a person’s perception of their immediate surroundings.
  • Hospitality companies in the travel industry can use video marketing to interact with their target market by posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube.
  • Content marketing aims to draw in customers by providing them with useful, almost always free, resources to provide them with value and sway their decision-making in your favor.
  • Remarketing, a powerful marketing strategy, includes targeting potential customers who have previously visited your website or expressed interest in your services.
  • Video marketing has evolved into an important component of many advertising campaigns
  • you can showcase many incredible experiences through video.
  • Marriott was able to demonstrate what guests could expect from their hotel stays while also highlighting the distinctive aspects of its brand personality
  • content doesn’t have to be text-based to be effective. As such, podcasts have grown in popularity in recent years, particularly among consumers who do not have the time to watch a video or read an article.
  • hospitality marketing is a very challenging thing to get right, and it can be time-consuming
  • sherylehlers on 06 Jun 23
     
    Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.
earagon22

PCI and PSD2 Compliance: Why Are Hotels on the Hook? - 0 views

hoteltechreport.com/...pci-psd2-hotel-industry

PCI Compliance Technology hotel

shared by earagon22 on 04 Jul 22 - No Cached
  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should
  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should
  • Established in 2006, PCI stands for the Payment Card Industry Data Security Standard, which contains guidelines for accepting, storing, and processing credit card information
  • ...12 more annotations...
  • These days, cyber security and regulatory compliance aren’t just necessary skills for the IT team. Every hotel manager - even the “non-tech savvy” ones - must understand these crucial components of data protection in order to protect their businesses.
  • A few rules of thumb include using PCI-compliant POS and PMS providers, storing both digital and paper data securely, and limiting access to sensitive data to only the employees who truly need it.
  • Examples of these guidelines include using an online checkout/payment page controlled by a licensed 3rd-party service provider, storing credit card data via a 3rd-party “vault” provider rather than in your own system, and masking the full credit card number on receipts, showing only the last 4 digits instead.
    • earagon22
      earagon22 on 04 Jul 22
       
      As an example, if guests book through a 3rd-party like Expedia then I at the front desk see an Expedia card not the guest's card. The card I see is pre-loaded with the amount of the stay ONLY. Even then, I cannot see the 3rd party's full cc number. I only see the last 4 digits just like guest credit cards.
  • “The attack on Marriott was hapless and still has many gaps to fill on what actually happened. A popular entry point for adversaries is through email spoofing. This tactic is used in phishing in order to get malware onto a target network to then move laterally across all systems,” Ryan Cornateanu, Application Security Engineer @ CrowdStrike.
    • earagon22
      earagon22 on 04 Jul 22
       
      This attack mentioned compromised cc details, passport numbers, and dates of birth for 300 million guests in their database. This happened in 2014. https://hoteltechreport.com/news/marriott-data-breach#:~:text=And%2C%20the%20financial%20burden%20is,the%20largest%20data%20breaches%20ever.
  • because of increased payment security, the amount of chargebacks will likely become much lower, which is something all hoteliers can celebrate.
  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should still comply, since regulations like these are often mirrored in the United States and other countries soon after.
  • PSD2 includes enhanced guidelines for online payments and the handling of sensitive data to reduce the risk of credit theft, fraud, and security breaches. One major change is the requirement of Strong Customer Authentication (SCA) for online transactions. With SCA, rather than simply typing in a credit card number and clicking “pay,” consumers will need to provide a second layer of authentication, which could be a PIN code or an SMS verification code, before the payment can go through.
  • Guests book nearly three-quarters of hotel reservations online, so PSD2 will likely impact every hotelier as Strong Customer Authentication (SCA) becomes a requirement for payment processing.
  • Are any charges processed after the guest has checked out, such as minibar chargers? To prevent any hiccups with payment after check-out, charge an authorization on the guest’s card for the full incidental amount and have the guest provide two-factor authentication in person, such as chip-and-pin, when the guest checks in.
    • earagon22
      earagon22 on 04 Jul 22
       
      A property rule where I work is that each guest must insert or tap their cc at check-in in order to follow this rule and we take an incidental hold each night. Guests that have not traveled for years are surprised by incidental holds which makes sense based on when this was implemented.
  • The key takeaway here is that transactions initiated by the hotel at a time when the guest isn’t present won’t comply with PSD2 requirements.
  • protect consumers’ sensitive data, and, as a result, every merchant that uses credit card information must follow these rules, from small businesses to large corporations.
  • By partnering with a trusted technology solution and investing in PCI and PSD2 compliance now, hoteliers can prevent the potential catastrophe that could come with the theft of sensitive data.
  • earagon22 on 04 Jul 22
     
    PCI compliance is a crucial and necessary set of guidelines that all hotels must follow. The Payment Card Industry Security Standard was created in 2006 and outlines rules regarding accepting, storing, and/or processing card information. These rules were put into place to protect consumers sensitive information. For example, in 2014 Marriott hotels was attacked and 300 million guests information was compromised. This attack led to new regulations being put into place, the Payment Services Directive 2 (PSD2). These regulations take into account international customers and enhanced guidelines for sensitive data.
mmdmd99999

Cloud Computing for the Food Industry and Restaurants Benefits - 0 views

www.nutanix.com/...ustry-and-restaurants-benefits

shared by mmdmd99999 on 22 Jun 22 - No Cached
  • Restaurant operators don't go into this business to be technologists
  • technology has proven so fruitful for restaurants during the pandemic that analysts are now urging the restaurant industry to permanently embrace solutions like cloud computing, artificial intelligence and machine learning to diversify their revenue streams, collectively bargain, and provide a safe experience for guests and employees alike.
  • In the last five years, restaurant delivery has grown 20 percent
  • ...6 more annotations...
  • With its pervasive stay-at-home orders, mandated dining room closures and persistent labor shortages, COVID-19 has only accelerated this trend.
  • DoorDash, Grubhub and UberEats dominate the market
  • “At the start of the pandemic, there was a rush for every restaurant to do their own ordering app, which is like everybody trying to do their own internet,” Quinn said. “Restaurants quickly realized that their efforts were better spent elsewhere, and many opted into the larger ecosystems that third-party delivery services provide.”
  • Shortly after its launch in 2013, DoorDash decided to migrate its IT infrastructure to a cloud-native solution, which allows it to quickly scale as it continues to grow. It also gives the company access to various cloud-based applications that help it collect, track and analyze data about its customers’ ordering habits — a trend that’s sweeping the restaurant industry and informing creative strategies for combatting losses due to COVID-19, according to Quin
  • Ghost kitchens — sometimes called virtual or dark kitchens — allow restaurateurs to cut costs by foregoing real estate, labor and dining room expenses in favor of small, focused operations that prepare food in shared commercial kitchens exclusively for delivery. Companies like UberEats use delivery data to help restaurants determine where market opportunities exist.
  • n recent years, digital ordering kiosks and tablets also have become popular, and full robotic kitchens might not be far behind. This fall, for example, White Castle will deploy Flippy, its first robotic fry cook. Halal Guys and Applebees, meanwhile, are in the early stages of testing DrinkBot, a robot that mixes pre-set beverages in just 20 seconds. Even autonomous delivery robots have hit the streets in big cities and college towns across America
  • mmdmd99999 on 22 Jun 22
     
    Robotic fry cook, digital ordering kiosks, ghost kitchen, cloud based apps, restaurant delivery
earagon22

What Hoteliers Need to Know About Cloud-Based Technology and PMS | By Warren Dehan - 0 views

www.hospitalitynet.org/...4106819.html

Maestro Technology hotel Web-based PMS system

shared by earagon22 on 11 Jul 22 - No Cached
  • stro
    • earagon22
      earagon22 on 11 Jul 22
       
      My property uses Maestro!!!
  • Hotels are turning to technology to improve efficiency at a time when they are short staffed, but technology alone can’t improve operations or help boost revenue without a clear plan and measured research into the technology solution that actually meets their needs.
  • increase mobility property wide and better manage operations,
  • ...13 more annotations...
  • Truth #1: Integration is Complex
  • It is imperative to review on a granular level, the integrations supported within the PMS suite of modules that your property requires or plans to add, even when offered from a single vendor.
  • it may come as a surprise what is and is not available for cloud integration, and for seamless operations across all departments over the Internet. These could range from niche amenities, such as an on-property golf pro shop, to condo management, in-room devices, and guest facing applications.
    • earagon22
      earagon22 on 11 Jul 22
       
      My property moved to Maestro, a web-based PMS system, and learned quickly that not everything we needed was easily transferable if at all.
  • hotel operators should do a full analysis of what is and isn’t available for cloud integration with a given PMS provider in advance of investing in such a system.
  • Truth #2: Training is Necessary
  • Simply being attached to the cloud does not simplify the act of operating a hotel, but operating a hotel is easier in the long run if hotel employees are well trained.
    • earagon22
      earagon22 on 11 Jul 22
       
      I had a week of training for the new system prior to switching over.
  • Hotels adopting a cloud-based PMS will still need to monitor internal operating procedures to ensure the transition to new technology goes smoothly, and new employees are confidently guided through the onboarding process.
  • Truth #3: Data Does Not Take Care of Itself
  • Access to the cloud does not mean hotels can wash their hands when it comes to data security. Not only are hoteliers liable for maintaining the data they store in the cloud, even if it is physically off site, they must also take care to ensure they remain PCI compliant for any data residing locally.
  • While data in the cloud is typically backed up and secured automatically, it is a hotel’s responsibility to manage this within their local systems. The cloud remains separate, and none of these requirements go away if you adopt a cloud-based system for operations.
  • PCI compliance is simply the bar set for security standards regarding payment processing — a starting point for data security, not the solution.
  • Truth #4: Cloud-Based Technology Does NOT Solve Everything
  • Hoteliers understand when to offer the right amount of hospitality and when to step back and let guests enjoy their stay, and likewise it is important to understand when the technology is the right fit to address your needs and when it is not. Hotel operators should not assume they need a specific system without understanding its full feature set and the impact it will have on their guests, their staff, and their operations.
  • earagon22 on 11 Jul 22
     
    This article prvoides four truths that any property considering switching to a web-based cloud PMS system should consider. The first truth, integration is complex, delves into ensuring that one checks if the things supported within the new PMS satisfy the needs the property has. Secondly, training is necessary. Any switch to a new system requires extensive training so that the staff does not flounder. The third truth, data does not take care of itself, is reminding hoteliers that it is still their responsibility to protect their consumers' data and remain PCI compliant. Lastly, cloud-based tech does not solve everything. Hoteliers should be sure they know what they are getting and if it is necessary for their property. The president and co-owner of Maestro PMS, a web-based cloud PMS system wrote this article which is fascinating.
nsola015

The Importance of Cybersecurity in the Tourism Industry - PHPTRAVELS Blog - 0 views

phptravels.com/...curity-in-the-tourism-industry

Technology hospitality software tech

shared by nsola015 on 27 Jun 22 - No Cached
  • nsola015 on 27 Jun 22
     
    It is increasingly important for businesses in the tourism industry to safeguard against cyberattacks. As technology advances, vulnerabilities increase. Companies must remain vigilant, stay aware, and keep abreast of the latest safety measures to protect their data and the data of their clients.
artandmer

The augmented reality game is afoot at Moxy Hotels: Travel Weekly Asia - 1 views

www.travelweekly-asia.com/...s-augmented-reality-experience

augmented reality game hotels travel asia Technology mobile hospitality

shared by artandmer on 16 Jul 22 - No Cached
  • The hospitality brand under Marriott Bonvoy’s portfolio has introduced an augmented reality experience for guests staying between 12 July to 31 December.
  • this experience starts off prior to guests even arriving at the hotel. Guests will be invited to scan a QR code with their mobile phones where a digital platform will launch for them to customise the skin tone, hairstyle, facial features, clothes and even accessories for their own avatar.
  • The “live in the moment” concept
  • ...2 more annotations...
  • They can then scan a QR code at the bar to view holographic projections and take photos with their life-sized avatars as they sip their cocktails.
  • At the hotel’s 24-hour gym, guests can also launch their avatar which will take on the role as a workout buddy and task guests with fitness challenges. At Moxy’s round-the-clock Grab & Go self-service area that offers a range of snacks and beverages for guests to choose from, they can also unlock a challenge by taking a photo with their avatar and hashtagging #moxyuniverse. There’s another challenge to be unlocked in the guest room itself.
  • artandmer on 16 Jul 22
     
    AR is closer than you think! The Marriott Moxy brand is launching a limited-time AR experience at select hotels. QR codes, avatars, and holographs!
jbrit055

Augmented and Virtual Reality in HoReCa - 0 views

smartteksas.com/...es-are-shaping-horeca-industry

augmented reality

shared by jbrit055 on 18 Jul 22 - No Cached
  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
  • ...29 more annotations...
  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
  • jbrit055 on 18 Jul 22
     
    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
jbrit055

Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

www.shopkick.com/...antages-retailers-must-know-fc

mobile proximity marketing advantages disadvantages

shared by jbrit055 on 23 Sep 21 - No Cached
  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
      kmill139 on 23 Sep 21
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
  • ...41 more annotations...
  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
      kmill139 on 23 Sep 21
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  • kmill139 on 23 Sep 21
     
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
  • mmdmd99999 on 20 Jul 22
     
    privacy concerns, complex management, excessive opt-ins, conversion issues
  • jbrit055 on 21 Jul 22
     
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
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