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rhera004

9 Event Management Software That Will Make You a Rockstar - 2 views

  • Event organizers are planners to the core. If you’re an event organizer, you likely have a unique gift of being able to see both the big picture as well as the unique steps and resources needed to get to that vision.
  • Now that we’ve given you a high-level overview of the most popular event management software, you can confidently decide which options to explore. Keep in mind that it’s not about which software we say is best, it’s about what works best with your personal style. After all, the right tool could very well turn you into a rockstar event organizer.
  • it can help with event registration, event marketing, attendee engagement through the conference app, event website creation and agenda management, attendee check-in, name badge generation, and more
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  • you need event management software that can save you time, keep you organized, and take care of every detail of your event
  • There is a ton of event planning software on the market
  • Organizers' Favorite Event Management Software
  • Eventbrite This is a popular ticketing solution for events ranging from small meetups to large concerts. The system is customizable and allows people to register from their phones. You can use it to send email confirmations and reminders.
  • Whova (All-in-One Event Management Software)
  • Whova all-in-one event management software enables you to seamlessly manage your event from beginning to end within one system. It provides flexibility to opt in/out of certain functionalities according to your needs
  • Trello
  • There are many platforms that help you collect and display tweets about your event on a big screen in real time. One of the first social media walls, Everwall (formerly Tweetwall) gets posts on displays quickly and also provides extensive moderation, customization, and advertising options.
  • This is a project management software
  • It has a strong visual interface, simple usability, and collaboration features.
  • OpenConf
  • OpenConf is a conference management software used by many academic conferences. It allows organizers to call for paper submissions, build peer-review process, and approve and publish content.
  • Users can search session information with built-in search functionality. OpenConf provides a website builder and online registration as well.
  • Boomset
  • Boomset provides check-in, on-demand badge printing and guest list management system. It allows facial recognition check-in and tracking attendees with RFID-enabled wristbands. Using badges and wristbands, attendees can even purchase merchandise, meals, drinks during events.
  • Everwall
  • Event management software is an event planner's best friend
  • WordPress Theme
  • WordPress is a popular content management system used by over 80 million websites and fully customizable thanks to many themes and plugins.
  • It enables users to crowdsource top questions in order to drive meaningful conversations.
  • Slido
  • Last updated: June 1st, 2021
  • 10 most stressful jobs
  • , so you can streamline your event to stay more productive and generate more revenue.
  • 9 best event management software
  • As you may still be unsure whether your next event will be virtual or in-person,
  • Start by prioritizing your needs.
  • obile-friendly?
  • m
  • some organizers think the fee is a bit high.
  • Wix is a general website builder, not an event planning software, but there are a few built-in themes for event websites.
  • The Whova app has the highest ratings in app stores among all event apps and offers customers many time-saving tools.
  • research heavy academic conference
  • isn't currently accessible on mobile,
  • facial recognition check-in, organizers can also track attendees with RFID-enabled wristbands.
  • popular resource for team communication
  • If you're into the 'to-do', 'doing' and 'done' task management approach,
  • no master calendar view
  • Whova
  • live polling tool,
  •  
    The software listed in this article will help with productivity of an event or project.
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  •  
    This article talks about eight-event planning management softwares that will help event planners perform like rock stars. No matter how talented a person may be it is not easy to remember everything and be able to perform at high levels without the assistance of special software. The article has helped streamlined the best event planning softwares to narrow down the best for work for each consumer. Following are a few discussed in the article: o Google drive - By using Google Drive's documents, folders, and spreadsheets it can help manage and collaborate on content and ideas. o Whova Event Management - can help manage an event in one place. Significantly boosts attendee engagement and networking, which results in winning the best Event Technology Award 2016. o Asana - Has a great smartphone app, in addition very helpful for both the big picture task management view, as well as narrowing in on the detail. o Allseated - Good for planning weddings, helps design floor plans, seating arrangements, manage the guest list, etc. Essentially, after reviewing all the software's it would be important for the event manager to pick the best one to fit their specific job tasks and personal preferences.
  •  
    With the continuous developments in technology and its adoption in the hospitality industry, businesses are increasingly adopting event management software to enhance their performance and performance. This article looks at eight of the leading event management software that businesses can choose from. The article is a great read to all individuals in the event management business.
  •  
    9 Event Planning Software tools- While this page does point out benefits of other event planning software its basically a Whova ad.
cingram21

Sonder Targets Corporate Travel with GDS, TMC Deals | Business Travel News - 1 views

  • Egencia
    • cingram21
       
      Sonder operates short-term rentals, primarily apartments, similar to how a hotel operates. Sonder's entrance into GDS will help to level the playing field for the company as it compares to traditional hotels. This is a great example of how GDS continues to be a useful tool in the travel industry. Sonder being one of the latest innovations in travel is now utilizing a legacy system to grow revenue.
  • right now we are laser-focused on growing corporate travel."
  • Apartment-style accommodation provider Sonder now offers its inventory on the three major global distribution systems via a third-party provider and has partnered with multiple travel management companies and consortia in order to expand its corporate travel business, the company announced.
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  • Like others in the short-term rental space, Sonder relies on technology to offer guests a contactless experience through its mobile app, which guests can use to book, request early check-in or late check-out, and reach the company's 24/7 concierge service, among other services.
  • We are already networking with partners to get into [corporate] programs and to respond [to RFPs] as they come in."
rhera004

How to Use Technology in Your Event's Favor - 0 views

  • Alex Nuttall | Jan 30, 2020
  • That complaint is increasingly significant because events and their accompanying technology have become inextricably linked in
  • the attendee experience.
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  • In fact, 86 percent of event marketers feel that technology plays a key role in event success.
  • With the increasing use of technology in events, proper execution becomes essential to success.
  • Technology is often an indicator of innovation
  • Apps provide easy access to things like session details, speaker information, and a convenient map of the event or exhibit floor
  • Festivals, corporate events, conventions, and conferences are often hosted in large venues where it’s easy for attendees to feel lost.
  • If you fail to provide high-speed coverage, then attendees may become frustrated.
  • Depending on implementation, tech tools can either become problem solvers or problem causers.
  • increase engagement
  • By creating in-house spaces and using event technology tools to prompt networking, you can encourage attendee engagement.
  • 3. Impress with augmented reality
  • onstage and experiential
  • With AR, there’s no limit to creativity.
  •  
    Blog post talking about implementation of technology for events
rhera004

A History of Event Planning (And Why It Matters) | Social Tables - 0 views

    • rhera004
       
      Matchmaking purposes as well
  • Being an event organizer is one of the most stressful careers, but when things come together, there’s nothing like it.
  • 82 percent of small business owners say face-to-face events and in-person meetings are important.
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  • 97 percent say that meetings deliver return on investment.
  • 2013, employing 2.3 million Americans and generating $42 billion in tax revenue.
  • But the first CVB wasn’t established until 1896, in Detroit, Mich.
  • International Association of Exhibitions and Events (IAEE), came into being in 1928. The Convention Industry Council (CIC) and Professional Convention Management Association (PCMA) were founded in the 1950s.
  • Now people not only have individual personal and professional email accounts, they multitask, prospect, network and curate content on a variety of social and digital platforms.
  • It’s that the French Revolution began with a meeting on a tennis court.
  • Meetings catalyze change.
  •  
    Quick History of Meetings/ Events info.
ldevaul

How the travel industry can fight back against cyberthreats | SmartBrief - 1 views

  • Travel and hospitality businesses have become lucrative targets in recent years for cybercriminals who have stolen from the industries in attacks that often take more than half a year to identify.
  • In the past three years alone, the hotel industry has faced 13 serious attacks, according to an IntSights study.
  • The travel and leisure sectors suffered a 155.9% year-over-year rise in suspected online fraud attempts worldwide in the second quarter, according to a TransUnion study, compared with a 16.5% increase in overall alleged intrusions.
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  • The hotel industry attracts cybercriminals because it handles so many financial transactions in so many countries.
  • The top threat to hotels is phishing, a scam in which hotel guests may receive fake phone calls claiming to be from the front desk. The caller could claim that there is an issue with the credit card on file and that they need to re-verify the payment method. 
  • DarkHotel hacks are another significant threat. These target travelers via hotel Wi-Fi. Digital certificates are sent to guests, like a familiar adobe update, which will retrieve sensitive information. Hotel chains are combating these hacks by suggesting that guests use a virtual private network.
  • Malware (malicious software) is something criminals email employees, under the guise of the attachment or link looking innocent or legitimate. But when the user opens the file or clicks on the link, their system (and more) can be hacked into by the criminal.
  • IT department should routinely update operating systems and back up data and files, and every employee should double-check sources when asked for software administrative permissions. Also, strong firewalls can limit bad traffic and provide security. 
  • Software and hardware can help prevent breaches, but employee training is also an essential part of any hotel’s cybersecurity.
  • In 2018, a Marriott reservation system was hacked. More than 500 million customer records, including credit card information and passport numbers, were stolen. The company said the hack went back four years prior to the discovery and, when it was noticed, the company started using computer and mobile device monitoring software.
  • “Guests can enroll in a service called WebWatcher, which monitors the sites where personal information may be shared and alerts guests if evidence of their personal data is found,”
  • Hotels are not alone in being targeted by cybercriminals: The airline industry has faced serious cyberattacks as well, and many airlines still aren’t equipped to handle them.
  • only around 35% of airlines and 30% of airports are prepared for cyberattacks.
  • "The proliferated effect of the attack on SITA is yet another example of how vulnerable organizations can be solely on the basis of their connections to third-party vendors,"
  • The aviation industry faces dangers such as ransomware and distributed-denial-of-service attacks. Following the SITA attack, HackerOne solutions architect Shlomie Liberow stressed that airlines need to prepare for the worst. 
  • traditional enterprises like airlines have always been an attractive target since few are digital-first businesses, and therefore have relied on legacy software, which is more likely to be out-of-date or have existing vulnerabilities that can be exploited."
  • The airline industry needs to keep third-party vendors in check when it comes to protecting information. Given the high stakes involved, experts suggest that blind trust is not an option. 
  • “You simply cannot know whether your third parties meet your company’s security controls and risk appetite until you’ve completed a full vendor security assessment on them,
  • It’s important to note that the best practice is not a ‘one-and-done’ activity, but through real-time, continuous monitoring.”
  • In 2015, hackers targeted Polish airline LOT’s ground operations system, affecting 1,400 passengers. The hackers made it impossible to create flight plans and flights. It was the first attack of its kind, and it caused concern about cyberattacks one day remotely taking control of planes.
  • To address the threat, the standard advice is to back up and store data in multiple places, including off your physical premises, and have one copy of it be offline
  • Multifactor authentication and long, complicated passwords will take longer to crack. Updating and patching systems regularly helps companies avoid being victimized when a new exploit is discovered.
  • Treating cybersecurity as a companywide concern, not an IT concern, encourages each employee to take ownership of their actions and knowledge and to seek help proactively instead of making an “innocent” mistake that costs the company millions of dollars.
  • Finally, companies should avoid simply throwing money at the problem: Not all cybersecurity solutions work together, which wastes money and increases the risk of a breach.
  •  
    This article discusses ways that the travel industry can combat cyberthreats. The main cyber concern for hotels' is phishing, which is a scam that collects credit card information by pretending to be apart of a hotel's front desk staff. The article mentions that IT departments should do routinely updates to operating systems and back up data and files. Employees should also be trained to help prevent data breaches. The author briefly touched on what to do when your hotel system is hacked and even dives into how the airline industry is still very unequipped to handle cyberattacks and threats. This is a great read to learn how to keep up with best security practices in the hospitality and tourism industry.
lhick022

Disruptive Innovation: The Inevitable Change Every Market Must Face | MassChallenge - 0 views

  • According to Forbes, innovation could wipe out $8 trillion worth of U.S. public company equity
  • every company must have an effective strategy to either engage in or counteract disruptive innovation in its industry.
  • Clayton Christensen first coined the disruptive innovation theory in a Harvard Business School paper to refer to companies who meet market demands with a simpler, cheaper solution.
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  • This practice often results in game-changing products that are fundamentally different from any current choice on the market.
  • sustaining innovation seeks only to improve upon existing concepts or products
  • It happens slowly at first
  • Low-end market disruption occurs at the “low end” of existing value networks. Unlike new-market disruption, it does not launch a groundbreaking alternative.
  • Lower margins
  • Higher risks
  • Disrupts an existing market or creates a new on
  • Involves new technology and a new business model
  • New-market disruptors create products or solutions that are so much more affordable or convenient than existing options that entirely new segments of the population can begin using them.
  • New innovation is often ignored at the outset
  • It seems obvious only after the fac
  • Because of these potential costs, innovating in a disruptive fashion may be ill-suited for organizations that do not wish to commit these resources.
  • Software as a Service
  • Video Streaming
  • Smartphones
  • Personal Computers
  • Lightbulbs
  • Artificial Intelligence (AI)
  • Ride Sharing
  • It is important to note that you don't have to choose only one type of innovation at the other's expense.
  • Peer to Peer Accommodation
  • Lack of Leadership
  • Lack of Culture
  • . Sooner or later, your market is going to face a newcomer with a never-seen-before idea or business model. You must seek out ways of doing it first or else brace for the impact.
  • Listen To Your Customers
  • Focus On Your Business Model
  • Find an Innovation Partner
  •  
    This article fully explains disruptive innovation, its almost as if the article listened to the lecture then wrote the paper. I could have highlighted the whole paper, it lists causes, characteristics and effects of disruptive innovations.
kesca010

Innovation in event management - a vision of the future - 0 views

  • With video conferencing tools like Zoom and Google Meet quickly becoming part of our daily working lives, speakers have still been able to reach an audience, and conferences have still been able to take place.  
  • One thing is clear for the events industry: it will not entail jumping right back into pre-Covid norms.
  • “Hybrid events are expected to be the norm in the new Covid-19 environment, with a blend of virtual and physical elements, while retaining the ‘live’ aspect that fulfils the need to connect and network,” says Carrie Kwik, Singapore Tourism Board’s (STB) executive director, Europe.”
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  • Therefore, it is critical for our industry to pivot and adapt to new event formats and business models.” 
  • Singapore is well positioned to pioneer these new models.
  • According to Singapore’s Economic Development Board, the city state plays host to 59% of the Asian regional headquarters of multinational tech companies.
  • ttendees could be given an RFID token that blinks red when a person breaches safe social distancing guidelines, while movement tracking could take place via beacon or Bluetooth technology. 
  • For this reason, STB is developing a suite of initiatives to help tourism businesses in Singapore build the capabilities they need to succeed in the digital age.  
  • As digital/virtual becomes a key feature of many events in future, a successful venue may be one that can adapt its physical spaces and technological bandwidth to embrace this feature.” 
  •  
    This article covers how Singapore is one of the leading countries in innovation when it comes to event management. It goes into discussing the new normal and how the Singapore Tourism Board's reacted to it. In addition, there is statement explaining how Singapore's largest venue is now being used as a hybrid broadcast studio. They have taken this time during the pandemic to pilot innovative schemes and use it to not only adapt to the current crisis but also think ahead to the future of events. With that said, COVID-19 has pushed for for a flow of disruptive innovators in the event management industry. This is shown in the hybrid version of events.
sydneywolfson

Cloud computing 101: Advantages and disadvantages - 0 views

  • cloud computing is the delivery of on-demand computing resources – everything from applications to data centers
  • Worldwide access means teams can collaborate from widespread locations.
  • Hardware failures do not result in data loss because of networked backups.
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  • “utility” pay structure means users pay only for the resources they use.
  • Service providers regularly update offerings to give users the most up-to-date technology.
  • Cloud-based applications and data are accessible from virtually any internet-connected device.
  • Downtime: This may be one of the worst disadvantages of cloud computing. No cloud provider, even the very best, would claim immunity to service outages. Cloud computing systems are internet based, which means access is fully dependent on internet connection.
  • Cloud computing disadvantages – security and privacy:
  • emote access is the user’s responsibility and, in any case, no system is perfectly secure.
  • Cloud computing disadvantages – vulnerability to attack: In cloud computing, every component is potentially accessible from the internet.
  •  
    This article talked about the advantages and disadvantages of cloud computing. Some advantages include the accessibility, savings, security, the world-wide access, the data backups, etc. The disadvantages mentioned were the vulnerability to attack, meaning hackers can potentially access your data from the internet. Also, since cloud computing depends on the internet, there can be issues when the wifi is working properly.
amajo017

What is a hotel global distribution system (GDS)? (+3 types) - 0 views

  • A hotel GDS gives your hotel access and visibility to thousands of travel agents and corporate bookers
  • A global distribution system can integrate with your Property Management System (PMS)
  • As part of a GDS hotel booking system, your hotel will be exposed to a more targeted, professional travel community that alternative property types don’t have access to.
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  • First, you should know that GDS services are only available for authorized users who are licensed and registered and not accessible for use by the general public.
  • For the widest visibility and revenue-earning potential, consider connecting your PMS to a GDS distribution platform that will allow you to connect to several big-name hotel GDS providers and manage your account on one system.
  • In terms of hotel GDS providers, there are three main giants that dominate the market:
  • Cloudbeds’ simple solution connects you to a system that connects to the big three GDSs mentioned above, allowing you to manage all your GDS accounts from one platform.
  • Still, GDSs also have the power and functionality to send their inventory to OTAs.
  • A global distribution system (GDS) is one of the best ways for hoteliers to promote their hotel in the global corporate travel market. It’s a critical component of a well-rounded distribution strategy and helps hotel management increase occupancy within the lucrative corporate travel segment.
  • A global distribution system is an online system that delivers real-time hotel, airline, train, and car rental inventory, room rates, discounts, and more to travel agents and other businesses.
  • As part of a GDS hotel booking system, your property will be exposed to a more targeted,
  • GDS hotel booking system allows companies, such as travel agencies and corporate bookers, to book travel on behalf of others.
  • Public rates are visible and bookable to all agencies in a GDS and are subject to commissions paid to the booking agency. Common public rates are the Best Available Rate (BAR), Corporate (COR), and Government (GOV). Negotiated rates are only visible to companies with which you have a special agreement. The authorized agencies that can book these rates must enter an agreed-upon GDS hotel code called a Rate Access Code. Since negotiated rates are based on net rates, they are not subject to commissions.
  • Amadeus has been connecting travel providers to travel sellers since 1987. They serve over 770,000 hotels in 190+ countries worldwide and have a global team of 19,000 employees. Aside from hotels, Amadeus also services airlines, airport operators, rail operators, ground handlers, car rental companies & transfer providers, insurance provider groups, and cruise lines & ferries
    • amajo017
       
      This is the one my work uses!
  • Sabre has been part of the birth of airline automation since the 1960s. Today, they have almost 400,000 travel agents in their global travel marketplace. Their technology products include travel-focused mobile apps, check-in kiosks, airline and hotel reservation networks, ticket agent terminals, aircraft & crew scheduling systems, revenue management solutions, and more.
  • (Galileo, Worldspan, Apollo) – With origins leading back to 1971, Travelport encompasses the Galileo, Worldspan, and Apollo GDS systems. Their worldwide travel retail platform services travel agencies and suppliers with distribution, technology, and payment solutions, among others. They have partnerships with hotel chains and boutique hotels to develop targeted promotions and flexible rate models to gain greater visibility in their markets. 
  • The GDS system will likely evolve in the coming years rather than become obsolete, so it’s worthwhile connecting to one if you want to attract more business travelers and make gains in the corporate travel industry.
  •  
    This article talks about the GDS and how it can help attract clients in particular business clients. It starts by giving all the benefits of the GDS. It then goes on to explain how the GDS works and who can access it. It ends by talking about the types of GDS systems and how they will evolve and stay relevant in the future.
  •  
    This article describes the different types of GDS programs that hotels might use. The one my hotel uses is in here as well! It outlines why they are important, how they are used, and the massive reach that they have. Most companies use GDS to streamline their efficiency so it is interesting to read why it is so effective.
olindacatillon

How Hotel Connectivity Leads to Exceptional Guest Experiences - 0 views

  • According to a recent study by Hotel Technology, 73 percent of guests surveyed are likely to return to a hotel that meets their technology needs.
  • “Today’s guests want an almost at-home-like experience when it comes to connectivity. As they juggle between smartphones, laptops, tablets, and wearables, there’s an expectation of seamless network coverage that caters to their tech-driven habits.
  • According to Skift Research’s 2022 Digital Transformation Report, almost 87 percent of surveyed travel executives said they were using cloud computing to help improve the customer experience and optimize operations
  •  
    This article speaks about the cloud-based solutions used to meet the needs of our guests during their stay. Connectivity is ranked number on their list of amenities and their reason for returning as loyal guests. Cloud technology allows the hospitality industry to provide scalable and efficient services.
armanyleblanc767

The difference between CRS and GDS in the hotel industr... | Mews Blog - 0 views

  • The primary function of a GDS is to assist travel agents who are looking for hotels that satisfy certain criteria
  • This technology gives travel professionals a common point of entry to access real-time data about travel reservations.
  • central reservation system, or CRS, is designed for the hospitality sector – and in particular for hotel operations – to manage room availability and rates.
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  • Amadeus accounts for roughly forty percent of travel bookings, making it the world's biggest reservation system.
  • Sabre accounts for roughly thirty-five percent of travel bookings, making it the world's second-biggest reservation system.
  • , it is still commonly used by business travel agents to book hotel arrangements.
  • a GDS can link your hotel to business travel planners and travel agent networks. A CRS can connect you to these partners as well, but also to customers themselves through your booking engine,
  • metasearch websites and OTAs. 
  • Undoubtedly, with this technology, you can connect with more distribution channels, streamline your reservations department, sell more rooms and increase your bottom line.
  • a CRS can integrate with on-property systems like your revenue management system and generate reports automatically.
  • a CRS streamlines your booking processes by storing all your reservations in one location
  • These business-to-business systems are used by organisations to keep abreast of information about travel arrangements, like hotel room availability. This allows customers to make bookings on demand
  • Whenever rates are adjusted or bookings are made, the CRS updates your hotel’s rates and availability on each channel appropriately
  • If you use a CRS, your hotel will be more visible on lots of distribution channels. This offers a greater likelihood of increased occupancy and revenue. 
  • without a CRS, you would spend ages updating availability, inputting rates and recording new bookings.
  • A CRS promotes your establishment to a wider market, without you having to do any extra work
  •  
    In this article, the difference between CRS and GDS in the hotel industry. These two systems may be similar but cater to different business and different markets.
  •  
    This article talks about the differences between CRS and GDS, their similarities, and how they both help hotels gain exposure. GDS help inform travel agencies and other organizations about travel arrangements like hotel room availability and flight schedules and prices whereas CRS is designed specifically for the hospitality to manage room availability and rates. According to the article, although these systems are both helpful, it seems more valuable to have both, as CRS in combination. With GDS will help to promote establishments to a greater market through various booking platforms.
ajean132

E-Waste: Five Billion Phones to Be Thrown Away in 2022 - 0 views

  • In the past two months, Apple, Google, and Samsung have all launched their newest devices with the hope of getting consumers to upgrade ahead of the winter holidays. However, the companies and their clients may also be adding to a growing environmental problem—namely, that of electronic waste or e-waste.
  • The International Waste Electrical and Electronic Equipment (WEEE) announced last week that in 2022, 5.3 billion mobile phones will be thrown away
  • Precious minerals not extracted from waste electronics, such as the copper in wire or the cobalt in rechargeable batteries, have to be mined. This further adds to the ongoing problem.
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  • These devices offer many important resources that can be used in the production of new electronic devices or other equipment, such as wind turbines, electric car batteries or solar panels—all crucial for the green, digital transition to low-carbon societies.”
  • Official United Nation’s data indicates that the world generated a staggering 53.6 million metric tons in 2019 alone. Of that, only 17.4 percent was recycled.
  • Τhe International Telecommunication Union has set a target to raise that to thirty percent by next year. The reason is because e-waste is one of the “fastest growing and most complex waste streams that affects both human health and the environment, as it can contain harmful substa
  • To improve conditions, the International E-Waste Management Network, run by the U.S. Environmental Protection Agency (EPA) and the Taiwan EPA, held a workshop for eleven countries in 2018.
  •  
    This article addresses the growing environmental, financial, and political issues involved with e-waste. It provides predictions on the future of e-waste if it continues at its dangerous rate. An analysis of e-waste and how it can be reduced is also included.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  •  
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  •  
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  •  
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
peacejj22

POV: IHG's Recent Data Breach Wasn't Due to a Weak Password | Hospitality Technology - 0 views

  • come to light regarding the recent IHG data breach, one thing becomes clear: employee training to detect suspicious phishing emails must become a priority. Many news outlets have made it seem that a weak password was the cause for the company’s recent security breach, but if the hackers -- TeaPea -- who are claiming responsibility for the breach are to be believed, this really isn’t the case. TeaPea told the BBC that they were only able to gain access to the company’s internal IT network after an employee was tricked into downloading a malicious piece of software via a booby-trapped email attachment.
  • MPLOYEES ARE THE WEAKEST LINK
  • Unfortunately, in an industry where hospitality and customer service is the primary directive, employees are predisposed for being kind and willing to give to much information," says Andy Rogers, Senior Assessor of Schellman, a global cybersecurity assessor. 
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  • or hoteliers, recognizing this as a true weakness and doing what they can to remediate this problem is a necessity
  • MAKE CYBER SECURITY TRAINING A PRIORITYOnce employees are aware of the role they play in protecting the company, they must then receive regular and high-quality training on a variety of phishing attacks
  • remember, an hour long security training session once a year is likely to be highly ineffective. Instead, consider multiple short training sessions regularly.
  • GO BEYOND TRAINING
  • Email systems are too intimate with business applications and are typically installed on the same workstations for convenience," Sackowitz says. "Perhaps, as a safer alternative, it's time to look at sandboxing or bifurcating critical systems over one’s that converge with public delivery. Perimeters are still necessary. Additionally, there are technologies that can block or proxy any outbound URL from email that will minimize risk."
  •  
    this article is about a recent data breach. in essence this article provides an outline for how to possibly prevent something this devastating from happening. the general consensus is that training employees is of the utmost importance because there the weak link.
kjeewan

Social Media Marketing: Cheat Sheet for Hotels - 0 views

  • Social media marketing in the hotel industry is an effective technique for hoteliers to connect with potential visitors, increase reservations and revenue, and boost the visibility of their hotel or property.
  • Using social media for marketing will open a lot of doors, quite literally, to your hotel.
  • In the hotel industry, social media marketing is especially beneficial. It is because platforms like Facebook and Instagram are ideal for engaging old and potential guests with fresh promotional content.
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  • These platforms also have analytics tools built-in, allowing you to track user activity and engagement.
  • Furthermore, these sites frequently feature useful components for hotel advertising, such as customer reviews, ratings and the features to invite users to events.
  • In the hospitality industry, the function of social media is to attract new guests and engage with both new and existing customers.
  • Social media influencer marketing has given rise to many social media celebrities, and in the same way, it can boost your hotel business. Because of their large following, many Instagram travel bloggers and influencers make money through influencer marketing.
  • In exchange for money or a luxurious package deal, you can seek their services in social network advertising in your hotel. Discover the influencers in your region or those who can persuade your target audience to act and reach out to them.
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    Social Media Marketing in Hospitality is especially useful to engage existing guests and attract new guests. The hotel can use this form of marketing for advertising, getting customer reviews, and promoting hospitality industry events. One thing that is trending now is using Social Media influencers with followers to boost business.
ahyla001

Chapter 2: How Do Restaurant Cloud-Based POS Systems Work? | CAKE - 0 views

  • If your restaurant uses email services, social media networking sites, or an online application like Google Docs, you are already using the cloud to store information. Instead of using a computer in your restaurant to process and store data, a cloud-based POS system processes and stores data online. Let’s look at data storage and security so you can see exactly how it works.
  • As a restaurant owner with a cloud-based POS system, you will not be working directly with data storage. You’ll be running a SaaS application on servers in your vendor’s data center.
  • Most cloud storage systems store the same data on multiple servers using different power supplies. This way, if the power fails, you can still access your data.
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  • Greater protection against data loss:
  • Less susceptible to viruses:
  • Monitored by IT professionals:
  • Security is a priority:
  • Encrypted data:
  • Authenticated and authorized:
  • A cloud-based POS can also be the better choice for lower startup costs because you won’t need to pay for installation, on-site maintenance, or a back-office server. Instead, a small restaurant can use these savings in other ways, such as hiring the best staff or marketing their new restaurant.
  •  
    I chose this article because my paper will be on POS systems in restaurants and this article outlines a bit about Cloud-Based POS systems. It explains how the data storage works remotely through the vendors servers. It also outlines a list of reasons why Cloud-Based storage could potentially be more secure than local storage. I think that if I were opening a restaurant I would definitely use a cloud-based SAAS POS.
mabbate

How to maintain security in the data-driven hotel industry | Hotel Management - 2 views

  • It is no secret that customer data is king in the hospitality industry, providing powerful insights to operators that enable them to create personal relationships with their guests
  • Data security is not just a box to be checked, it’s a core component of any business strategy.
  • here are three main types of data collected by hospitality operators: personal data, preference data and transaction data. Personal data includes guests’ basic information including name, date of birth and contact information.
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  • The best protection for hospitality operators is to always, first and foremost, make sure all employees know best practices and then move onto external factors.
  • rom there, they can segment who can access what information and put strict permissioning in place to lock down the sharing of more sensitive data.   
  • However, with the rise of cloud access security brokers, companies can now expand the reach of their security policies, using these CASBs to ensure network traffic between managed and unmanaged devices and cloud-based software vendors follows pre-existing protocols, and comprehensive audit logging captures user activity and behavior.
  • First and foremost, before operators can protect guest data, it is crucial that they understand what type of data is collected, where it is stored and how it is used.
  • Cybercriminals are most interested in personal information, like social security numbers, license numbers, and contact information, as well as transaction data and credit card numbers. Being aware of the most valuable information and knowing where it is stored is a crucial first step in keeping it safe.
  • When data is exported and, even worse, shared through insecure channels such as  email or unsanctioned cloud software, whether internal or not, the information is instantly at risk. 
  •  
    In this article, you will find several practical applications to hotel data security. The most interesting point was the role staff plays in data security. Hotel staff needs to be trained on the proper way to handle sensitive data .
shineal

Hospitality Digital Technology: Challenges, Priorities and Buzzwords | - 4 views

  • With the explosion of the “digital way of life”, the customer journey has become increasingly complex, forcing hoteliers overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
  • Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications.
  • there are two categories of guest-facing digital technology:
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  • Today, the vast majority of hoteliers are primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology.
  • Guest Services Technology
  • Guest Engagement, Acquisition and Retention Technology
  • cloud hosting and CDN (Content Delivery Network) provides far better server response times and faster download speeds.
  • In other words, hoteliers’ technology focus and investments end where the OTA focus and investment begin.
  • With nearly 59% of online travelers now visiting the hotel website from mobile devices,
  • a mobile-first website design is a must.
  • Mobile-first responsive website with
  • Today’s hoteliers must create and manage a robust digital presence and engage, acquire, service and retain travel consumers in this increasingly mobile-first world.
  • Quite often different teams at the property use different sets of data in their day-to-day operations, creating a total “data integrity mess,” which directly affects the property’s guest acquisition and retention efforts.
  • They must understand and invest in digital technology and marketing that enables the best possible user experience, provides the best customer service, increases efficiencies and boosts revenues.
  • From a technology perspective, the challenge to hoteliers is to create a hotel and room environment that at least matches but preferably exceeds their guests’ home environment. In other words, hotel and room technology, amenities, and features should be the same or better than what guests already enjoy at home. These include:
  • The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile.
  • “Imagine a world where the room knows you, and you know your room.”
  • Hoteliers are overwhelmed by the amount of technology, data, and digital marketing silos and the need to work with multitude of vendors in their guest acquisition and services efforts.
  • Each team has its own technology tools, databases, and vendors which are not in communication with the other teams.
  • These are the major impediments to the industry becoming a digital technology-driven and technology-savvy industry:
  • Reluctance to invest in digital technology:
  • Antiquated accounting in hospitality:
  • The technology and data fragmentation in hospitality
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology since they do not have to worry about on-property technology and guest experiences.
  • Recently, an independent hotel introduced room service delivery robots, which would have been great if the rest of the hotel tech stack were in order, and if it weren’t for the 6-year old property website, and absence of any CRM technology.
  • Hotels should first focus on the fundamentals of the technology stack before implementing more advanced things.
  • The U.S. hospitality industry is a $155 billion industry. This provides endless opportunities for smart technology vendors to thrive and service the industry with state-of-the-art solutions.
  • The industry needs fewer, as opposed to more, technology vendors servicing the industry.
  • The industry has a “vendor deficit disorder” in the sense of being overwhelmed by the number of tech vendors and solutions out there.
  • Hoteliers need to monitor, proactively inquire about and familiarize themselves with the Next Generation Technologies that are already making their way into hospitality, including Artificial Intelligence (AI), Internet of Things (IoT), Voice Assistants, Chat Bots, Robotics, and Blockchain.
  • Over the next 3-5 years we will witness wider adoption and implementation of the following next gen technologies:
  • Hoteliers must wake up to the fact that by being primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology, they are allowing the OTAs more visibility to engage, acquire and retain the online travel consumer.
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology.
  • Digital technology is making its way into every aspect of the industry: hotel operations, guest services and communications, revenue management, distribution, CRM and marketing.
  • Today’s hotelier must understand, know and use digital tech solutions in their everyday environment, and be able to assess, evaluate, recommend and acquire technology solutions to improve guest satisfaction, operational efficiencies and productivity, customer service and revenue.
  • Website Technology: The property or hotel brand website has become the gravitational center of all hotelier’s efforts to engage, acquire and retain the customer. Any marketing efforts of the hotel today lead the potential customers to the hotel website. Today’s website technology includes cloud-based Content Management System (CMS), comprehensive merchandising suites, reservation abandonment tools, personalization pricing and content, technical SEO, cloud hosting, and robust analytics suite
  • The goal here is very clear: bridge the guest data and technology silos in hospitality and create an end-to-end solution, empowering hotels to acquire new guests, engage current guests, and retain past guests by combining digital marketing, website, and CRM data into one cohesive marketing and personalization platform.
  • The “digital way of life” adopted by today’s tech-savvy travel consumer is forcing the hospitality industry to accelerate the adoption of digital technologies and become a 100% digital technology-enabled industry.
  •  
    The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.
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    Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently
  •  
    This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.
nelson1oliva

Augmented Vs Virtual Reality - Which Should I Choose? - 0 views

  •  
    what I enjoyed about this particular article is that it actually not only explains the concepts of AR and VR and hw they elate to AI but also how it contrasts them: see the highlighted excerpts in quotes below; "Augmented Reality Definition Augmented Reality (AR) is the overlaying of computer-generated objects upon the real environment. The application recognizes some element in the real environment and then places objects in relation to it with differing levels of interactivity." And, "Virtual Reality Definition Virtual Reality (VR) is a completely digital experience that is viewed inside a closed visual environment. It may also include physical elements from the outside world such as movement, temperature, and sound." I discussed these contrasts in my academic journal in which VR is a completely digital experience in most cases, although there can be some physical animation involved that may be perceived as a type of AI or AR incorrectly. it does however allow a greater margin that the its counterparts to create a complete fantasy world that has no similarities with reality whatsoever. Ai however presents a more reciprocal thinking addition to the equation which in my opinion at some point will blend seamlessly with VR. AR on the other hand in a way does this by allowing the concepting of augmenting the reality by definition. They all have advantages and limitations, to where these are pushed will be the real question in the future.
emilywest5

Automation and artificial intelligence in hospitality and tourism | Emerald Insight - 0 views

  • Human knowledge, services and robotics applications were the most significant factors influencing automation and AI implementation. Practitioners and researchers in the hospitality and tourism industry could apply the proposed framework to develop sustainable strategies for implementing and managing automation and AI. The proposed framework may also be useful in future studies examining AI implementation in the hospitality and tourism industry.
  • Smart technologies like automation and artificial intelligence (AI) have become important elements of hospitality and tourism
  • Hospitality and tourism firms use smart technology to dynamically enhance consumer experience (Buhalis and Sinarta, 2019). Smart hospitality and tourism have provided opportunities for firms to enhance their operations and productivity, resulting in higher quality products and better processes for delivering services to customer
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  • Although hospitality and tourism organizations have already implemented smart technologies such as AI and robotics into their business activities (Epiknetworks, 2018), the companies adopting them are still limited owing to the individual, organizational and external environment barriers.
  • Researchers still need to engage better, investigate and understand these nascent developments (Murphy et al., 2017), and limited studies have examined the implementation challenges.
  • Technological development plays a vital role in tourists’ decision-making processes. Digital technologies and cyber-physical systems may even act as extensions of a tourist’s self (Stylos, 2019). Several researchers have focused on the importance of including AI in tourism education (Murphy et al., 2017) and to be prepared for technology shifts in their industry
  • They also suggested that employees in the hospitality and tourism sector should study robot design and machine learning to link changes in technology to the international tourism industry.
  • In future, tourism will take place in a robonomic economy and tourists will demand a high-touch service experience
  • The use of smart technologies such as chatbots usually receives positive feedback and the benefits of this technology outweigh the challenges (Buhalis and Yen, 2020). The advancement of novel technologies involves a process of knowledge management, including maintenance, disruption and change. This needs the integration of technologies and institutions and results in the growth of new values and services (Vargo et al., 2015).
  • Service providers need to think critically about how AI applications in hospitality and tourism might affect people’s use of the service. They should also consider what needs to be changed to ensure that robots and employees work together seamlessly to augment the service experience (Buhalis et al., 2019). Smart technologies and AI could disrupt services in the hospitality industry, altering customer engagement plans and expectations (Helkkula et al., 2018).
  • Hospitality software has moved from local to server-based to Web-based to cloud-based platforms (Leung, 2020). The future smart infrastructure with high-speed networks enables efficient data exchange amongst databases in real time and therefore immediate service (Buhalis and Sinarta, 2019)
  • Technologies tested in previous studies have been improved by highly interactive systems, increased capability and a more user-friendly interface, so examining perceived interactivity of technology has become more important for advanced robot acceptance models (Go et al., 2020). Ivanov et al. (2019) stated that robotics was not introduced early to the travel, tourism and hospitality industries, because of the complexity of human reactions to customer needs.
  • Customers must experience feelings of enjoyment and satisfaction interacting with the robot. Customer attitudes are shaped by experience, and employee skills depend on education and training, as well as the company’s needs (Ivanov et al., 2019). Robots are expected to eventually overtake humans for cognitive tasks, with human input only required for duties requiring empathy and emotion
  • Intelligent agent technology is one of the most useful methods for supply chain management because it combines social ability, intelligence and collaboration (Alsetoohy and Ayoun, 2018). Alsetoohy et al. (2019) claimed that current procurement practices lack coordination and proactivity between suppliers and buyers, intelligent tools for finding suitable suppliers, performance evaluation and automation
  • By pairing robots and humans, service delivery can be optimized, leading to increased productivity and reduced costs
  •  
    This study was about adoption and automation of AI in hospitality. It gives great insight on the process as well as what people think of AI and their opinions. In addition to that, this study goes into different techniques that were used to understand how and why AI should be implemented. Human interaction cannot be beat, along with personal touch and humans can't remember everything a computer can, but if you have robots and humans working together you can get the best of both worlds. Smart technologies are now and the future.
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