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mtedd003

Bringing on content and the network effect for GDS hotel platforms | PhocusWire - 1 views

www.phocuswire.com/GDS-hospitality-platforms

technology Hospitality GDS

shared by mtedd003 on 20 Sep 19 - No Cached
  • It’s an understatement to say that the global distribution companies have evolved away from their traditional airline focus to bring accommodation into the mix.
  • reveals that the GDS “had lost share in lodging distribution” 
  • Sabre had developed the platform in response to demand for more content and functionality from both the supply and demand side.
  • ...11 more annotations...
  • deal boosted its accommodation offering by 30%.
  • interesting theory of whether GDSs can create their own network effect.
  • “We have increased our beach, resort and leisure content which allows us to be a much more attractive content sourcing partner to retail agencies and other online channels so it has expanded our customer base enormously.”
  • GDSs are investing in their lodging content but with travel distribution it’s rarely a case of just integrating content.
  • Waters says Amadeus has five million representations of hotels on its system but over a million unique hotels.
  • normalizes the data so it is only displayed once and travel sellers can see the same room, hotel and date and then compare prices and see what margin or commission they might make from a booking.
  • the standardization is driven by artificial intelligence
  • Sabre, which cites a similar figure for properties available via its new lodging distribution technology, has also worked on normalizing the data
  • The GDSs continue to see opportunity and growth in their hospitality divisions
  • Waters says the ambition is to continue growth and “become the default hotel platform for B2B channels.”
  • biggest, professional metasearch with bookability platform in the industry.” AmadeusBooking.comSabre
  • anonymous on 20 Sep 19
     
    GDSs continue to lose market share so they need to step up their game to pick it back up again. With airlines and hotels constantly trying to get bookings direct they are losing out. They need to try and get their networks in sync. Companies like Sabre are trying to improve their platform to make it more user friendly and better content. The GDSs are trying to get on board as many accommodations as possible to increase the customers choosing their networks to use to book. The more bookings they get the more attractive they look to providers.
  • mtedd003 on 10 Sep 20
     
    Sabre Travel Network, a large GDS company is responding to loss in lodging distribution. Sabre is accomplishing this by competing with rival GDS platforms who have made deals with booking.com. The deals have afforded rival companies such as Amadeus 30% more in accommodation traffic. Amadeus increased their market visibility by expanding their customer base for those looking for beach, resort, and leisure content. Sabre is looking to stretch their lodging distribution by normalizing data with usability studies which is help agents make faster booking decisions. The belief is that the decision will eventually expand Sabre as the default GDS platform.
Franc Pulido

New Multi-Touch Hospitality Application - 1 views

www.prweb.com/...prweb9824421.htm

hospitality application guest services

shared by Franc Pulido on 26 Aug 12 - No Cached
  • The SensyTouch multi-touch hospitality application adds elegance and convenience to any resort’s guest services department. Designed to complement the traditional guest services desk, this new application provides 24/7 access to information regarding local attractions, restaurants, resort amenities, and other hotel specific features. Located in a resort lobby or strategically placed throughout a hotel, this application allows guests to quickly access the resort services as well as local entertainment.
  • From the point of arrival to the express checkout, SensyTouch’s hospitality application provides the convenience, efficiency, and professionalism that guests expect during their stay.
  • This multi-touch hotel & resort application provides quick check in, express check out
  • Franc Pulido on 26 Aug 12
     
    SensyTouch's newest technology may be a solution to eliminating traffic at the front desk as well as a tool managers could utilize to improve their guest services ratings. As we know, the front desk experience could be very frustrating at times, especially when encountering overcrowdedness and facing long periods of waiting time upon arrival. SensyTouch's multi-touch software application provides guests with the ability of fully managing their hotel stay experience at their own convenience - including a speedy check in and express check out process. In addition, the application includes features such as hotel amenities, local attractions, entertainment as well as other information that guests would normally obtain from the front desk agents. In all honesty, I believe this tool could be a great addition to any large hotel's guest services department. Guests tend to bombard the front desk with miniscule matters and this multi-touch application could be the perfect solution to reducing the number of those inquiries as well as allowing agents to concentrate on escalated issues and matters that demand greater attention.
tredunbar

Securing the Big Game: Emerging Technologies for Event Security - Police Chief Magazine - 0 views

www.policechiefmagazine.org/emerging-tech-event-security

shared by tredunbar on 08 Dec 20 - No Cached
  • Interconnectivity
  • there is still much work to be done to ensure seamless interconnectivity, communication, and data sharing among systems and technologies
  • high-tech solutions like advanced video surveillance with video from multiple sources—venues, traffic cameras, and more—that will be fed directly into first responder vehicles and a fully integrated security operations center to provide situational awareness
  • ...20 more annotations...
  • Large security operations centers must also all be integrated and interconnected
  • Every new technology and device used to secure an event adds to the growing list of devices deployed to secure the event, which must be able to communicate with each other and with security operations centers
  • Communication
  • Both public-private partnership models can help deter crime
  • When law enforcement is able to tie systems in together and make sure officers can communicate with each other, this leads to faster response times, improved communication, and better overall safety and security
  • forging public-private technology partnerships for sharing video and other information is an excellent way to improve security for these events
  • There are a lot of different entities that must work together. As such, cost becomes a factor, as do installed legacy systems, as well as the argument that one size can’t possibly fit all
  • Mobile technology has in many ways alleviated some of these concerns
  • Video Surveillance
  • A primary technology that is used to deliver security for high-profile events is video surveillance
  • Despite the possible deterrence factor, the main goal of video systems is to provide situational awareness
  • A smart camera or sensor deployed in a particular location can provide early warning that something may be about to happen in that area
  • Identifying and Securing the Perimeter
  • Smart traffic technology with capabilities such as incident detection could alert law enforcement to further investigate a particular area of interest or to work with transportation teams to more quickly respond and clear the way faster to avoid increasing congestion and related incidents
  • Surveillance cameras are now equipped with technologies that allow them to be those eyes and ears for law enforcement
  • When it comes to actually planning out and selecting the technologies to be deployed, another positive trend is more cooperation because city-wide systems are coming into play
  • Having the technology for law enforcement to support big public venue events is challenging, but, in many ways, public and private entities are now working collectively to get the most out of the resources they each have available
  • Computer analytics solutions have evolved to a point where these technologies are readily available and relatively easy to deploy
  • The day is coming when smart city technology will be more reality than concept
  • deploying the right mix of advanced technology and best practices for cooperation and public-private partnerships between various stakeholders, law enforcement can help ensure that the trend of safety and security at high-profile sporting events
  • tredunbar on 08 Dec 20
     
    This article focus on using smart city technology to assist law enforcement with securing big city sporting events. The article highlights the need for seamless interconnectivity with local law enforcement technologies in order to streamline response time. Communication and video surveillance are all enhanced by the use of emergent security technology that allows for officers to work with other agencies and the community to keep large events safe.
esuarezrijsdijk

How restaurants are using Facebook Messenger to boost traffic - 0 views

www.nrn.com/...cebook-messenger-boost-traffic

restaurants facebook proximity marketing

shared by esuarezrijsdijk on 04 Oct 20 - No Cached
  • The Culver City, Calif.-based social media marketing company leverages Facebook Messenger as a modern direct marketing tool.
  • Misfit doesn’t cast a wide net. It targets Facebook users who are most likely to become repeat customers for a restaurant.
  • In the case of 5 Napkin Burger, an upscale full-service restaurant in New York City, Misfit ran a Facebook ad promoting a 2-for-1 burger special. Misfit aimed its advertising at people within proximity to one of the brand’s four Manhattan restaurants.
  • ...3 more annotations...
  • The 5 Napkin Messenger campaign, which occurred in early 2019, resulted in 77 in-store redemptions. Five Napkin also gained 2,500 new Messenger and email subscribers from the campaign.
  • Once diners and restaurants are connected through Messenger, Linkletter said restaurants can continue to market to customers acquired through the initial promotion.
  • Once a diner clicks on the first promotional link, the restaurant never has to “spend a dollar on them again,” he said.
  • esuarezrijsdijk on 04 Oct 20
     
    This article describes Misfit Media's interesting variation on the proximity marketing concept by leveraging Facebook Messenger to target likely customers. The firm has obtained impressive and cost-effective results for clients with techniques that combine advertising, promo redemptions and the collection of customer e-mails, all through a widely-used external app. Repeat business has also seen dramatic benefits.
mjbengo04

How technology is changing the way we plan and experience events - 4 views

mashable.com/...event-planning-technology

shared by mjbengo04 on 27 Feb 15 - No Cached
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
  • ...18 more annotations...
  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
  • mandi6123 on 27 Feb 15
     
    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
  • ...2 more comments...
  • mandi6123 on 27 Feb 15
     
    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
  • tkasischke on 21 Jun 15
     
    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
  • delaneyverger on 06 Oct 16
     
    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
  • mjbengo04 on 07 Oct 16
     
    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
ecast038

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

www.techprevue.com/ages-of-social-media-marketing

social media marketing advantages disadvantages social social media marketing hospitality travel Tech

shared by ecast038 on 26 Nov 21 - No Cached
  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
  • ...12 more annotations...
  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
  • ecast038 on 26 Nov 21
     
    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
mandalysha

7 Tech and Travel Trends That Will Shape the Hotel Industry in 2023 | By Nicole Dehler - 0 views

www.hospitalitynet.org/...4114401.html

tech hotel travel trends

shared by mandalysha on 29 Jan 23 - No Cached
  • Rising energy costs and persistent inflation will continue to affect guests and hotels alike
  • Many hoteliers are turning to technology to ameliorate some of these pressures. Native-cloud-based PMS platforms, for example, can deliver more power and reliability than traditional on-site PMS platforms
  • 87% of hotels are experiencing a staffing shortage
  • ...10 more annotations...
  • Many hoteliers are turning to technology to add flexibility in hiring, make up for staffing shortages
  • Mobile and kiosk-based self-check-in can be deployed to deliver a convenient and personalized welcome experience with only a skeleton front desk staff
  • Similarly, mobile automation can complete a number of time-consuming administrative tasks, while mobile communication can streamline communication between the front and back-of-the-house, by instantly alerting employees when a room is ready or out of order
  • 2023 will continue to see the rise of blended travel models such as bleisure travel, remote working and digital nomads
  • Investing in a PMS that includes the options for hourly or day-use rates allows a hotel to cater to busy airport travelers, or remote workers
  • Leveraging mobile and kiosk-based check-in and mobile Point-of-Sale (PoS) systems allow hotels to deemphasize the front desk, and transform the lobby into a more communal space for dining, co-working, and socializing.
  • With almost two-thirds of internet traffic originating from mobile devices, hoteliers would be well advised to select a booking engine that is fully optimized for mobile
  • According to McKinsey, 82% of Americans are using some type of digital payments
  • Hotels have taken notice, and have deployed comprehensive payment facilitation platforms that can deliver a secure and seamless payment experience for guests while preserving the mobile-first nature of their stay
  • Savvy hoteliers will leverage an ecosystem model of technological investment, where foundational platforms like the PMS and CRS utilize flexible open-API systems to integrate as many potential third-party applications as possible, with no additional costs to the user
  • mandalysha on 29 Jan 23
     
    This article describes 7 travel and tech trends that are shaping the hotel industry this year. With labor shortages and growing inflation, hoteliers are turning to technology to relieve some pressures like using a native-cloud-based PMS platform, using mobile and kiosk-based self check-in, and using a a more consolidated payment processer that can deliver a more secure and seamless experience for guests.
armanyleblanc767

Data Security in Hospitality: Risks and Best Practices - 0 views

hospitalityinsights.ehl.edu/-in-hospitality-best-practices

technology hospitality hotel software business tech

shared by armanyleblanc767 on 14 Mar 20 - No Cached
  • Best practices for companies in the hospitality sector to protect data include:
  • Always encrypt payment card information. Operate a continuous training program in cybersecurity to maintain a well-trained workforce. Always adhere to relevant regulations, such as PCI DSS. Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats. Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker. Know where your data is and enforce the principle of least privileges to limit access to sensitive information.
  • groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • ...23 more annotations...
  • five of the biggest data security concerns in the hospitality industry and highlights some best practices for protecting hospitality data.
  • Data Security Concerns in Hospitality
  • complex ownership structures
  • From the perspective of cybercriminals, hospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • challenge to maintain teams of well-trained staff.
  • t was reported in 2017 that out of 21 of the most high-profile hotel company data breaches that have occurred since 2010, 20 of them were a result of malware affecting POS systems.
  • can go unnoticed for months.
  • High Staff Turnover
  • In the U.K., for example, the job turnover rate in hospitality is as high as 90 percent.
  • Reliance on Paying By Card
  • t involves employees selling data to third parties without the knowledge of the organization that employs them.
  • Insider Threats
  • Compliance
  • Hotels, motels, resorts, and rented apartment complexes all gather and electronically store a range of sensitive personal guest data, such as names, phone numbers, addresses, and credit card details.
  • The high level of turnover and high degree of staff movement between different locations makes it a real challenge to maintain teams of well-trained staff
  • Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • ospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • ybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data
  • A case in point was the Wyndham Worldwide breaches of 2008 and 2010. Hackers gained access to the systems of an individual operating company through easily guessed passwords, and the attack easily proliferated through the entire corporate network, with the result that 619,000 customers had their information compromised.
  • While GDPR protects individual data within the EU and EEA, its ramifications have rippled through industries globally, and organizations are realizing the need to put greater compliance measures in place. PCI DSS is another important global regulation that protects credit card data, and fines for non-compliance begin at $500,000 per incident. The risk here is not just to data security but to the future survivability of hospitality companies, many of which would not be able to absorb the s
  • This type of data risk is more subtle and it involves employees selling data to third parties without the knowledge of the organization that employs them
  • Always encrypt payment ca
  • rd information. Operate a continuous training program in cybersecurity to maintain a well-trained workforce. Always adhere to relevant regulations, such as PCI DSS. Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats. Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker. Know where your data is and enforce the principle of least privileges to limit access to sensitive information.
  • duyingli on 14 Mar 20
     
    This article highlights several important security issues in the hospitality industry, followed by the practice of protecting data from loss. The data structure of the hotel industry is complex, customers mainly use bank cards to pay, and the staff turnover rate is high. There are certain internal threats. In order to solve these problems and avoid data loss, it is not enough to strengthen network security. It is also important that employees are trained and familiar with and comply with relevant regulations.
  • ...3 more comments...
  • cdamo003 on 23 Feb 22
     
    Data security is a major issue in the hospitality industry. A lot of personal information is stored on the computers specifically credit card information of the guests staying at the hotel. It is the responsibility of the hotel to ensure that the data is protected. High turnover rate in the industry can make this an even bigger challenge. Ensuring that your staff is properly trained to ensure the highest level of security is maintained is highly important.
  • Danaisy Abascal-Yero on 17 Jun 22
     
    This article speaks about the data security concerns in hospitality. Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures in which there's a franchisor and a management company that acts as the operator. Businesses use different computer systems to store information. The nature of the hospitality industry is such that it is extremely reliant on cards as a form of payment. Cybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data. A vital part of protecting data is training staff to securely gather and store personal information. Well-trained staff also know how to recognize social engineering attempts and they understand an organization's compliance requirements. Data security risks in the hospitality industry extend far beyond the reputation hit that a hotel can take if guests' data is compromised. Industry and political regulators are becoming stricter in governing how organizations process and store personal data. Some of the best practices for companies in the hospitality industry to use are: always encrypt payment card info, operate training programs in cybersecurity regularly to keep everyone informed, adhere to regulations, know where the data is, and enforce limit access to sensitive info, and more.
  • slain006 on 03 Oct 22
     
    This article explains how data security is at an all time high in the hospitality industry. Focuses on the 5 security concerns and what are some practices that leadership can help employees detect when someone is trying to hack into sensitive information. Also, making sure employees are in compliance with company policy when leaving the company if they have access to sensitive data and making sure employees are not using to their advantage when leaving the company.
  • kspac001 on 04 Oct 22
     
    Hospitality offers an ideal target vector for conducting Cyber crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII). Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures with an individual owner or group of owners, and a management company that acts as the operator. Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • armanyleblanc767 on 23 Jan 23
     
    In this article, we learn about the top five data security risks as well as best practices to help prevent data breaches. According to the article, the hospitality industry is a prime target since it stores a vast amount of sensitive guest information like names, phone numbers, addresses, and credit card numbers. Some of the five risks included complex ownership structures, reliance on paying by card, and insider threats to name a few. In order to avoid these threats, the article suggest that companies become PCI compliant, use cybersecurity measures like firewalls, and know where exactly their data is stored.
djohn304

Importance of a Security Department in Hotel Front Office Management Tutorial 10 October 2022 - Learn Importance of a Security Department in Hotel Front Office Management Tutorial (13182) | Wisdom Jobs India - 0 views

www.wisdomjobs.com/...security-department-13182.html

shared by djohn304 on 10 Oct 22 - No Cached
amdelgad liked it
  • The front office is a hotel’s communication center; it is the vital link between the hotel management and the guest.
  • The security department staff must react with speed and efficiency to serve the guest.
  • The security department is often regarded as a passive department, reacting only when called on.
  • ...12 more annotations...
  • it is a very active department, setting policies, organizing programs, and delivering training programs to promote guest and employee safety.
  • Hotel Security report article by Patrick M. Murphy, CPP, director of loss prevention services at Marriott International, Inc., Washington, D.C., who reports on Marriott International’s adoption of Crime Prevention through Environmental Design (CPTED) in its chain of 1,900 owned and managed properties worldwide: CPTED is part of a total security package.
  • Guestrooms :- These [electronic locking systems] create an environment where keys are automatically changed when a new guest checks in; locks also can be interrogated to determine the last person to enter the room.
  • protecting the interior, lobby, and guestrooms; exterior and parking area; and the surrounding neighborhood.
  • Building entrances :- When reviewing a property we look to see that all entrances are inviting, brightly lit with no obstructing shrubbery. At night, side entrances should be restricted by use of card readers so that non - registered guests must pass through the lobby and past the main check - in desk.
  • Hotel lobbies :- They should be designed to be visually open, with minimal blind spots for front desk employees. Lobbies also should be designed so that persons walking through the front door must pass the front desk to reach the guestroom corridors or elevators.
  • presence of security or loss prevention officers
  • Guest amenities :- Marriott designs its new properties with glass doors and walls to allow for maximum witness potential when providing swimming pools, exercise rooms, vending areas, and laundry facilities. Adding house phones in these areas makes it possible for guests to call for help if they feel uncomfortable or threatened by anyone.
  • Exterior of the property :- CPTED principles call for bright lighting at walkways and entrances. Traffic should be directed to the front of the hotel property to make would - be criminals as visible as possible. Entrances to the hotel grounds should be limited. Landscaping, such as hedges and shrubbery, can also create aesthetically pleasing barriers to promote the desired Traffic and pedestrian flow.
  • Parking :- The preferred lighting is metal halide. High - pressure sodium should be avoided because it casts a harsh yellow light. The optimal parking lot or garage has one entrance and exit with well - marked routes of travel for both cars and pedestrians. Garages need to be as open as possible, encouraging clear lines of sight. Elevators and stairwells that lead from the garage into the hotel should terminate at the lobby level, where a transfer of elevators or a different set of stairs should be required to reach guestroom floors. Other CPTED features in the garage should include CCTV (closed - circuit television) cameras, installation of emergency call boxes, and painting the walls white to increase the luminosity of light fixtures while creating an atmosphere that is appealing to the eye.1
  • The cost of a human life lost because of negligence or the financial loss due to a fire far outweighs the expense incurred in operating a security department.
  • Perhaps the most significant [of high - visibility hotel crimes] was the 1974 rape of singer / actress Connie Francis in a Westbury, N.Y. hotel, which resulted in a much publicized trial culminating in a multimillion - dollar verdict against the hotel. The case is still considered the industry’s “wake - up call” in terms of legal liability.
  • djohn304 on 10 Oct 22
     
    This article gives the general basis of why it is important to have a security department for your front office. The front office is the communication center for the hotel. Therefore it is an area that breeds a healthy amount of human interaction for which you must have a secure, safe plan in the event of an emergency. In my opinion, I agree that front office associates deal with a lot of people on their job and having the appropriate knowledge for the appropriate situation is important.
lande070

Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views

blog.beaconstac.com/...-restaurant-marketing-strategy

restaurant marketing beacon proximity tech mobile

shared by lande070 on 18 Feb 18 - No Cached
  • Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.
  • 2014 saw beacons taking baby steps into the hospitality industry.
  • But in 2017, with the explosion of supply of beacons, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
  • ...28 more annotations...
  • When a Bluetooth-enabled device such as a smartphone or tablet comes in the range of a beacon, the two devices can communicate.
  • Once in the proximity of a beacon, these smartphones receive push notifications about deals, offers and more.
  • people barely register the brands they’ve seen, much less engage with them. But that’s changing with beacons!
  • restaurants use this technology in a different way to engage guests and increase repeat visits
  • The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages.
  • This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
  • 1. Marketing messaging
  • 2. Delivering tailored menu to loyal customers
  • Every restaurant owner including you loves a loyal customer and beacons make it easier to reward them.
  • 3. Let your customers know how crowded the restaurant is before they arrive
  • Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
  • 4. Custom pricing for different customers
  • When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing.
  • 5. Get a better insight into your restaurant and bar traffic
  • It’s always an advantage to optimize with data.
  • 6. Allow guests to make mobile payments
  • Beacons can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
  • You could create a special menu or a secret dish for your loyal customer based on his previous orders and selections.
  • Deploying beacons around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time
  • With the footfall data from beacons, you can efficiently manage your staff and services. Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attendee around the tables nearer to the entry gate.
  • If your restaurant has an app, you can use beacons to trigger a contactless ordering experience.
  • Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
  • Customers need a compatible app like NearBee or a brand app by the restaurant or bar.
  • Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
  • estimate of the restaurant traffic
  • incentive pricing
  • incentive pricing
  • m about
  • gulsevim on 18 Feb 18
     
    Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.
  • ...1 more comment...
  • anonymous on 14 Jun 21
     
    This article discusses how restaurants use beacon-based proximity marketing to help create even more meaningful and engaging interactions with customers. Proximity marketing is most often used in retail stores to bring in customers to the store by offering promotions through push notifications. This article will highlight how restaurants use the same beacon technology as retail shops do, but to achieve different results. Restaurants can use beacons to save time for not only customers but managers and employees as well. Beacon technology provides management with data insights that allow them to deliver better experiences to their customers.
  • avanzado on 10 Feb 22
     
    This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.
  • lande070 on 25 Jul 22
     
    Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.
vriverol

The Power of Social Media in the Hotel and Hospitality Industry - UP Hotel Agency - 1 views

uphotel.agency/hotel-and-hospitality-industry

shared by vriverol on 20 Feb 23 - No Cached
  • According to Revenue Hub, 97% of millennials share photos on social media during travels, whilst 71% of travel agencies report better interactions with consumers when committed to a social media strategy. 
  • By providing engaging content that encourages interaction from followers on these channels – such as photos or videos of hotel amenities or local attractions – hotels can make a lasting impression on prospective guests even before they step foot inside the lobby.
  • Using targeted ads on social networks like Facebook allows hotels to reach potential customers who may not be aware of their business yet
  • ...3 more annotations...
  • It’s also important to not just talk at people, but engage in conversations where possible – this helps build relationships between potential customers and creates loyalty towards your brand over time
  • You can also leverage influencer marketing by partnering with relevant influencers who have already built up a large following among potential guests
  • By responding quickly to inquiries through channels like Instagram Direct or Facebook Messenger, hotels can demonstrate excellent customer service skills which will further strengthen relationships with existing customers while also attracting new ones.
  • vriverol on 20 Feb 23
     
    Majority of millennials use social media to share their travel experiences with their friends. Social media is a very important tool in this day and age for the travel industry and hospitality. Engagement with potential guests online sets a more positive first impression, and can lead to more bookings and exposure. Social media also allows businesses to reach a larger audience by using targeted ads on different social media platforms. Tracking these ads can help improve the marketing strategies to see which ads are providing more traffic. Having a strict and consistent schedule of posting content can also be helpful, as it shows potential guests engagement with the community, especially if there is a lot of interaction in comments, as well as giveaways thrown in to the mix. Businesses can also partner with influencers to show off their locations for them to their massive followings. This increases the awareness and showcases the property to a large audience that may not have seen it otherwise. Social media, if used properly, can be a great tool to engage with existing and potential guests. Communication and engagement build loyalty, while broadening the audience spreads awareness.
Yuting Peng

Hospitality Marketing Services | Sabre Hospitality - Tools & Technologies | E-Marketing Tools - 0 views

www.sabrehospitality.com/online-marketing-tools.php

e-Marketing technology hospitality

shared by Yuting Peng on 06 Nov 12 - No Cached
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance .
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance.
  • ...9 more annotations...
  • offer a wide range of cutting-edge and user-friendly Internet Marketing tools that enable direct online sales transactions, track and analyze Website traffic data and conversions, integrate emerging technology, and facilitate cost-effective Customer Relationship Marketing (CRM).
  • The CMT uses a text editor that is similar in functionality to Microsoft Word, allowing a non-programmer to manage and edit content on their Website in real time. Clients are able to edit basic body text and insert interior images throughout their Website, thereby virtually eliminating Website maintenance costs.
  • Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue.
  • Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion.
  • Our Flash map solution integrates standard interactive components for any set of floor plans.
  • Our behavioral targeting engine serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website.
  • Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of our clients.
  • The CMT is developed in a secure environment and is extremely user friendly, empowering our clients to confidently and efficiently manage copy on their Websites. Sabre Hospitality Solutions designed and developed this application in-house, and the application is used in multiple hospitality Websites.
  • Our E-store solution includes a flexible, easy-to-use product catalog, pre-programmed shopping cart utility, secure checkouts, and automated order management and processing functionality.
  • Chenchen zheng on 06 Nov 12
     
    This article talked about Sabre Hospitality Solution which is the user-friendly e-marketing tool. The Sabre Hospitality Solution will push your internet marketing program to a higher level of performance through the following five essential elements. First, Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of the clients. Second, Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue. Third, behavioral targeting engine of Sabre Hospitality Solutions serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website. Fourth, flash map solution integrates standard interactive components for any set of floor plans. Fifth, Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion.
  • Yuting Peng on 04 Apr 13
     
    Sabre Hospitality Solutions has designed applications and products to push the e-marketing program to a higher level. It offers a wide range of e-marketing tools. Sabre Hospitality Solutions developed a proprietary CMT based on the needs of the clients. This friendly empowering the clients and is widely used in multiple hospitality websites. It also provides a full e-commerce solution that enables you to build and manage and e-store that generates significant incremental revenue. In addition, the behavioral targeting engine serves potential guests content and the flash map solution integrates standard interactive components for any set of floor plans. Finally, it is a interactive proposal service. This unique online presentation of your proposal will ensure your product stands apart form other competitors.
Shuqiong Huang

Hotel eMarketing, the Industry's Leading Digital Marketing Company, Launches New Set of Service for Hotel Management Companies - 0 views

www.hotelnewsresource.com/otel_Management_Companies.html

eMarketing hospitality technology service

shared by Shuqiong Huang on 12 Nov 12 - No Cached
  • Shuqiong Huang on 12 Nov 12
     
    This article is introduced a new set of services designed specifically for hotel management companies. The services are developed to generate targeted traffic to individual hotel websites and to track and retain visitor information. Hotel eMarketing's new services include individual property websites designed to client specifications and optimized to rank well in the top search engines. Services also include search engine promotion and marketing for each template (includes registrations, and targeted pay-per-click advertising), tracking and reporting, and e-mail procurement. Then it explains the new services in details. To ensure that hotel management companies capture as much on-line business as possible, hotel eMarketing is offering a one-stop, digital marketing solution that maximizes opportunities for each individual hotel. The company's solution features professionally designed websites built with templates that allow the hotel management company to manage and update information easily. The goal is designing optimized to ensure maximum exposure.
olaya5

Monscierge Launches New Hospitality Software Application Tool Monscierge | Connect - WBTV 3 News, Weather, Sports, and Traffic for Charlotte, NC - 0 views

www.wbtv.com/...cation-tool-monscierge-connect

connect smartphones hotel

shared by olaya5 on 17 Jan 13 - No Cached
  • olaya5 on 17 Jan 13
     
    This article talks about new technological initiatives in the hospitality industry. Connect is the new software that will be launched in January 2013 for Androids, and is currently available for downloads on iOS platforms. The purpose of this software is to improve hotels connections to their guests. This software was created by Monscierge with the idea that hotels can keep connection with their guests through smartphones or tablet where guests can get access to all the information about the brand, hotel in a way that suits the requirements of today's tech-savvy user. Through Connect, guests can now communicate their need via chat or voice directly and quickly getting in contact with any department of service that the hotel offer such as housekeeping, restaurant, valet, spa and any other. At the moment, this software is only available at participating hotels. However, guests still have access to the recommendations and travel information in any other hotel. This efficiently allows reliable information at a real-time delivery. "Guests can add their own messages and send them to friends and family through email, Facebook, and Twitter - facilitating the guest's connection to friends and family while providing added exposure for the brand and location." (Robinson. C, 2012)
olaya5

5 Ways To Invest In Travel And Tourism - 0 views

www.investopedia.com/...est-in-travel-and-tourism.aspx

investment travel tourism

shared by olaya5 on 05 Mar 13 - No Cached
  • Online Travel Providers As with many industries, revenue continues to shift to the internet when it comes to providing travel and tourism services.
  • Leading online travel providers include publicly-traded players such as Orbitz, Priceline and Expedia. In particular, Priceline has been highly successful in driving traffic to its website to book flights and bid for cheap, last minute travel deals.
  • Over the past five years, it has seen sales and profits grow around 20% annually. This growth has fully shown through in its stock price, which is up around 1,000% in the past five years.
  • olaya5 on 05 Mar 13
     
    This article talks about five ways to invest in travel and tourism. It specifically mentions the Online Travel Providers. In many industries, including traveling industry, internet continues to generate revenue to the business. Priceline in particular has been increasing profit growth in the last five years offering lower price and online bookings, last minute travel deals and bids.
Chi Zhang

Online Marketing Strategy for Hospitality Industry - Educate Your Life | Educate Your Life - 0 views

www.educateyourlife.com/-strategy-hospitality-industry

shared by Chi Zhang on 29 Mar 13 - No Cached
  • To increase the Customer interaction and the engagement on the online world
  • To acquire New potential Customers
  • To Drive more traffic to the corporate website
  • ...3 more annotations...
  • Facebook gives a greater ability to expand awareness through news feeds
  • to be successful social media demands high levels of participation, which means the time of the person who works on that project of increasing social media business opportunities.
  • Represent on all the best online marketing platforms and get involved in the forums and start talking about the hotel and its products and special offers.
  • Chi Zhang on 29 Mar 13
     
    We think of our offline lives as distinct from our online presence, but social media is real life. Look no further than the hotels you stay in, the restaurants where you dine, the airlines you fly on and the theme parks you take your family to for proof. More often than not, there's a Twitter and Facebook account behind the venue in question. Because social media is a platform for the customer's voice - and that voice can be heard by anyone in the world - the hospitality industry as a whole has embraced social media in a huge way. Hospitality businesses of all sizes - from the biggest hotel chain to the little neighborhood cafe - have found their own unique way to harness the power of Facebook and the distribution possibilities made available via Twitter.
Sophia Yam

Software suites for Valet department - 0 views

www.lodgingmagazine.com/...-the-Parking-Problem-2577.aspx

Hospitality Technology

shared by Sophia Yam on 15 May 13 - No Cached
  • Sophia Yam on 15 May 13
     
    The first and last impression upon guest check in/out process plays a critical role in guest satisfaction and experience. Throughout the hospitality industry, the Valet department is the first and last department guests interact when they pick up or drop off their car. This article offer some technology and software that the hotel industries can use to enhance guest Valet experience. One of the major problem Valet department face is locating the car and the car keys when the guests come in to pick up their car. To reduce the traffic time that are spend in locating the car and car keys, this article recommend a hand held device that comes with a software suites to enhance guest wait time experience. The Valet attendant would enter guest information which will then transfer this information to the hotel wirelessly. Furthermore, this hand held device could scan the Car VIN number or license plates to eliminate error in typing information into the device. This device also remind Valet attendant to input the location of where the car was parked and confirm that the key are secure. I feel that this device will save Valet attendant time in serving the guests. Attendant will take less time in inputting the number of the license plate and can track the location of where the car was park easier and faster. An Automated parking access and revenue control system is also introduced in the article. This system helps parking facilities save money where guests can process their ticket at the pay station instead of having a cashier to process their ticket upon departures. Guests can pay the bill and leave without making any stop at the exit to make payment. This system will be great amenity for business traveler that have a limited time yet hotel should not use this system to cut labor expenses. Such system should be offer but guest should have the access to talk to a Valet attendant to obtain their bill and provide feedback about their Valet experience and overall hotel exper
Ashley Mullins

Marketing and e-business for the tourism industry - 0 views

www.bdc.ca/...RelatedArticles.aspx

shared by Ashley Mullins on 04 Jun 13 - No Cached
  • Stay front-and-centre with existing customers and attract new visitors through online marketing campaigns
  • good quality photographs and a professional  tone to your site are essential.
  • Build traffic through Web links with other sites
  • ...11 more annotations...
  • Offer something free:
  • the ring can advertise its site more widely and in higher-profile media venues than a single operator could.
  • Get involved in discussion sites related to your specialty:
  • auction-style sales
  • E-mail newsletters and promotions:
  • One solution is a "destination" Web site that is informative, catchy, and fast
  • You can identify characteristics (location, age, or interests, for example) of high-value customers, guiding future marketing and advertising
    • Ashley Mullins
      Ashley Mullins on 04 Jun 13
       
      I am glad they added this to the article. I completely agree with the three main goals of a CRM; retention, conversion, and loyalty!
  • get exactly what they want because they get it themselves.
  • Customer relationship management is about retention, conversion, and loyalty. Possession of customers' personal information is a privilege, therefore gather it selectively and use it wisely.
  • E-mail has become the circulatory system for national and international inquiries and reservations  used by most tourism operators, regardless of time zones
  • Ashley Mullins on 04 Jun 13
     
    This article very much relates to what we discussed in class on Monday and what ebusiness' are doing these days to stay afloat. The internet is taking over the travel industry since everyone likes to do things on their own these days. Travel agents are trying to find ways around this growing trend. The two main tips for travel agents in this article are staying close with your existing customers while gaining new ones. This will alter the way your business will run. Once your existing customers realize you are loyal, easy to work with and focused them they will start spreading the world about the work you have done. The new customers will see the customer base you have and will more than likely choose you over t.agent 2 with only a few existing customers and no new clients in years. Once you complete a job, it is a must that you follow up. After everything is said and done, send them a quick email & maybe offer them a better package deal next time. Yes, the internet is putting a damper on the travel industry but at the same time agents are finding ways to work around this highly growing trend.
elena zhebrun

HRPayrollSystems.net Announces The Redesign Of Their Website - 0 views

www.prweb.com/...prweb10569245.htm

software hospitality hotel technology business tech solution

shared by elena zhebrun on 10 Apr 13 - No Cached
  • elena zhebrun on 10 Apr 13
     
    HRPayrollSystems.net, a website dedicated to helping HR professionals find HRIS systems is excited to announce a website redesign Since the new design was launched on March 27, 2013 the website has experienced a significant increase in website traffic. Visits have grown more than 800% since the website changed its look. HRIS Articles: A database of helpful human resource information system (HRIS) articles written for those looking for new HR software solutions. The articles have been written by experts in the field including HRIS Implementation Specialists, HRIS vendors, HR end-users and more!
Xuan Huang

2013 Hotel Mobile Technology Trends « HeBS Internet Marketing Blog - 0 views

www.hebsdigital.com/...hotel-mobile-technology-trends

hotel network mobile technology

shared by Xuan Huang on 31 Jan 13 - No Cached
  • One of the most notable developments this year is that the terms “mobile marketing” and “mobile technology” really evolved to include not just mobile phones. Tablet devices such as the iPad, Samsung Galaxy and Google Nexus quickly became a significant part of the travel planning and booking process.
  • Google search statistics also show a dramatic increase in hotel queries in the mobile and tablet channels in 2012:
  • Tablets Complement Other Screens
  • ...5 more annotations...
  • It is interesting to note that tablets generated 200% more room nights and 430% more revenue than “pure” mobile devices
  • According to eMarketer and mobile ad network Chitika, mobile’s estimated share of web traffic in North America is 28% as of June 2012.
  • Marketing in a SoLoMo (Social, Local, Mobile) World
  • Hoteliers can accomplish this in a very affordable ways, such as adding a check-in special on Facebook and Foursquare, or sending them a text message offering a discount to be used on-property. SMS marketing and geo-location offers should become key in how hoteliers target travelers not after but during their travel experience.
  • The Key to Revenue Growth in 2013
  • Xuan Huang on 31 Jan 13
     
    As GDS technology has taken place in the past 2 decades in hospitality in dustry, a branch of it, mobile technology, is also showing its great potencial. Now more and more people can not live without mobile and mobile could be very useful when people are on their vacation like planning and booking hotel or airlines. Besides "pure" mobile devices, tablets also generately damatical revenue for hotel industry. As a result, hoteliers should notice those trends in customers purchasing habits and make a new maketing plan in a SoLoMo(Social, Local, Mobile) world, considering how to best utilize SoLoMo to engage their guests and generate incremental revenues.
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