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ahyla001

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

purple.ai/...g-strategies-and-how-they-work

shared by ahyla001 on 06 Feb 23 - No Cached
  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
  • ...7 more annotations...
  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  • ahyla001 on 06 Feb 23
     
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
Yookyung Kim

Tips for Cashing in on Geofencing | Top Stories | | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...-Cashing-in-on-Geofencing83159

shared by Yookyung Kim on 15 Nov 12 - No Cached
  •          When a loyal customer arrives in a new city, send a notification offering early check-in and room upgrade
  • ·         After the customer makes a selection, he/she is directed to the hotel shuttle. ·         Once checked in, a notification is sent about happy hour in the lobby offering a free drink. ·         When guests head out for a meal, the app can be accessed to find recommended restaurants. ·         Set up the app with an “offer wallet” that will have discounts and coupons for area attractions. ·         At check-out, a notification is sent asking the guest to fill out a quick survey.  
  • Yookyung Kim on 15 Nov 12
     
    With the mobile marketing technology, hospitality companies focus on finding innovative ways to personalize communication with customers, and the one of solutions is LOCATION. Geofences, or virtual perimeters placed around physical LOCATIONs, unlock the knowledge to consumers' physical whereabouts. Upon geofence entry or exit, hotels can send promotional, informational push notifications to app-holding customers. By offering personalized, contextually sensitive content, brands will increase buyer motivation and encourage customer loyalty.
Yuri Kim

HR Tech Vendors' Push to Go Global - Featured Article - Workforce - 0 views

www.workforce.com/...s-venture-out-of-north-america

shared by Yuri Kim on 20 Nov 12 - No Cached
  • Vendors are appealing to multinational companies that have made it a priority to combine their global workforce onto a single software system that can manage everything from payroll and administration to talent and learning management.
  • The trend is fueled by the relative low cost of cloud-based HR software, which makes using a single global system more affordable than ever.
  • Many global companies that still operate a patchwork of HR systems find it difficult to do even simple things, such as make a well-priced job offer to relocate a middle manager.
  • ...2 more annotations...
  • We would stumble on job offers to move a general manager from one location to another," says Mary Sullivan, Four Seasons' senior vice president of corporate HR. "We spent enormous amounts of time researching HR when we opened a new hotel because there was no standardization and an over-reliance on paper-driven systems
  • Four Seasons executives now use the software from a desktop computer, iPad or iPhone to do things like check compensation information on anyone at a specific property. When a senior-level person overseeing guest rooms visits a hotel, for example, they see the performance rating for every employee in that division at that property, as well as locations each person has identified as places they'd like to work in the future.
  • Yuri Kim on 20 Nov 12
     
    The current trend of human resources software is towards global. Every major human resources software vendor is trying to appeal to multinational companies looking to handle their global workforce through a single, cloud-based human resource system that can manage everything from payroll and administration talent and learning management. Four Seasons Hotels and Resorts at Toronto had trouble transferring managers from one location to another and researching HR when they open new hotel. This is because they did not have certain standardization of compensations and they too much relay on paper-driven systems. Today, Four Seasons Hotels and Resorts are enabled to check compensation information on anyone at specific property as well as locations employees want to work in the future by using Workday's a global human capital management system. Moreover, Four Seasons' managers and employees working at the properties around the world will be allowed to use the system in various languages.
Scott Kane

Campus begins updating security cameras (Nov. 15, 2012) - 0 views

www.news.wisc.edu/21266

shared by Scott Kane on 19 Nov 12 - No Cached
  • The newer cameras can count the number of objects or people, including tracking motion through an exit – going the right or wrong way.
  • he biggest impact, though, comes from the clarity of images, upgrading from fuzzy, black-and-white pictures to high-definition color.
  • “Really good pictures have helped us solve a lot of crimes -- identity theft, people stealing things inside buildings, or break-ins to the residence halls,” says Banuelos. “You can’t cover it up, because we have the video footage.”
  • Scott Kane on 19 Nov 12
     
    University of Wisconsin at Madison has partnered up with Physical Plant and the UW police department to upgrade their security system. Instead of the traditional hardwired cameras the university has switched to wireless cameras which should offer more benefits. The wireless cameras will allow all the cameras to be seen at one location instead of at the specific buildings or nearby locations. The new cameras are now color instead of black and white and have a highly upgraded motion sensor compared to the old ones. I think these cameras will help the university and help them bring the crime rate down around campus.
Xiaoqing Zhang

Top technology trends in the hospitality industry - 0 views

www.hotelresortinsider.com/news_story.php

shared by Xiaoqing Zhang on 18 Jan 13 - No Cached
  • 1. New age customer relationship management programs prompt hotels to obtain information regarding guest preferences from different systems at the basic property level and spreads the same throughout the company. The process is operated by merging property level CRM data with a greater CRM system located at the headquarters for an entire chain of hotels. The information is used to provide customized services as guests check into a hotel of the same chain. It does not end here, historical transaction data of the guest is also supplied to avoid prior mistakes and ensure complete satisfaction. Various softwares like BizTalk Server 2006 and Microsoft Dynamics CRM help in information management and assist in comprehending the trends, behaviors and habits of various guests. 2. In-room systems incorporated by different hotels offer gaming options, bill display, thermostat and light control, in-room music apart from the privilege to watch first-run movies with wide screen plasma monitors. Some hotels also have device oriented interaction facilities that helps in reducing the hurdle of maintaining multiple service offerings for different areas of a multi-use property cum residence. The Microsoft Media Center with advanced plug-ins facilitates the process. 3. The new Radio Frequency Identification (RFID) system enable guests to locate each other at a ski resort and allow them to pay for a meal resulting in a cashless payment system that is capable of being used on and off property. It helps in yielding an immediate return on investment while raising the profit level. The whole process is facilitated through the implementation of Microsoft BizTalk Server and Microsoft MapPoint Location Server in combination with RFID and other Location based services. It thus allows better security and freedom apart from the option to pay for meals. 4. Implementation of efficient business processes is possible through interchange of data. Creation of specific interfaces leads to integration between property-level systems. The process is operated through implementation of an "Information Hub" powered by Microsoft BizTalk Server at the property level which routers all collected informations to different systems and runs the business by streamlining data exchanges. 5. The dynamic platform offers a self-healing hotel technology for constantly monitoring a hotel's systems to solve problems before they spread throughout the property.
  • Xiaoqing Zhang on 18 Jan 13
     
    This trend promotes a far-reaching effect on the hospitality sector while boosting potential for the growth of business.
Chi Zhang

Hotel Motel Security, Advice for Travelers, security consultant, Chris McGoey, hotel, motel, security expert - 0 views

www.crimedoctor.com/hotel.htm

shared by Chi Zhang on 23 Mar 13 - No Cached
  • Upper floors are safer from crime, but worse for fire rescue. Emergency rescue is best below the fifth floor.
  • In a high-rise building, rooms above the fifth-floor are usually safer from crime than those below because of lesser accessibility and ease of escape.
  • The room door should have a wide-angle peephole so you can view who is at the door before opening.
  • ...4 more annotations...
  • Doors should be self-closing and self-locking. Room doors should have a deadbolt lock with at least a one-inch throw bolt.
  • Do not open your door to someone who knocks unannounced.
  • Put the Do-Not-Disturb sign on the doorknob even when you are away, this deters room burglars (it may affect housekeeping service, however).
  • When you find a suitable hotel that meets your safety standards and will cater to your security needs try to stick with it or with the same hotel chain.
  • Chi Zhang on 23 Mar 13
     
    Most hotels can be entered without any restrictions. When traveling on business or pleasure, your hotel guest should feel safe and relaxed while they stay in your hotel. The hotel has to offer custom hotel security officers and patrol services, according to the location, image, and clientele of the hotel. Most international hotels have spent a considerable sum to ensure your safety and security. Fire safety equipment, CCTVs, and security patrols are often part of the hotel's security plan. Regardless of the level of security provided by the hotel, you need to become familiar with certain aspects of the security profile of the hotel. This will take on increased significance when you may be forced to stay at the only hotel at a particular location.
Sophia Yam

Software suites for Valet department - 0 views

www.lodgingmagazine.com/...-the-Parking-Problem-2577.aspx

Hospitality Technology

shared by Sophia Yam on 15 May 13 - No Cached
  • Sophia Yam on 15 May 13
     
    The first and last impression upon guest check in/out process plays a critical role in guest satisfaction and experience. Throughout the hospitality industry, the Valet department is the first and last department guests interact when they pick up or drop off their car. This article offer some technology and software that the hotel industries can use to enhance guest Valet experience. One of the major problem Valet department face is locating the car and the car keys when the guests come in to pick up their car. To reduce the traffic time that are spend in locating the car and car keys, this article recommend a hand held device that comes with a software suites to enhance guest wait time experience. The Valet attendant would enter guest information which will then transfer this information to the hotel wirelessly. Furthermore, this hand held device could scan the Car VIN number or license plates to eliminate error in typing information into the device. This device also remind Valet attendant to input the location of where the car was parked and confirm that the key are secure. I feel that this device will save Valet attendant time in serving the guests. Attendant will take less time in inputting the number of the license plate and can track the location of where the car was park easier and faster. An Automated parking access and revenue control system is also introduced in the article. This system helps parking facilities save money where guests can process their ticket at the pay station instead of having a cashier to process their ticket upon departures. Guests can pay the bill and leave without making any stop at the exit to make payment. This system will be great amenity for business traveler that have a limited time yet hotel should not use this system to cut labor expenses. Such system should be offer but guest should have the access to talk to a Valet attendant to obtain their bill and provide feedback about their Valet experience and overall hotel exper
Hanlu Hu

7 reasons to switch to a point-of-sale system - 0 views

www.microsoft.com/...to-a-point-of-sale-system.aspx

shared by Hanlu Hu on 23 Feb 13 - No Cached
  • Hanlu Hu on 23 Feb 13
     
    This article summarized seven reasons to switch to a point of sale system.1. Your "sudden shrink" no longer goes undetected. Almost every modern POS has a receiving and inventory module that, when used properly, can help pinpoint the cause of the shrink. 2. Markdown management is much easier. The trends in POS are not just inventory accuracy but the use of pricing models to allow for markdown management. 3. Promotions can be tracked more successfully. 4. You can maintain control in absentia. Many operations suffer in employee efficiency and customer service when the boss is away. Automating a host of functions via a POS can help boost those areas, no matter where the head honcho happens to be. 5.Your prices are consistent from one location to the next. a POS system automates overall inventory control, helping to keep stocks in proper balance depending on demand and other factors, which can vary from one location to the next. 6. You get many tools in a single package. Most POS systems have add-on modules like payroll time clocks and customer preference databases. That removes the need for small businesses to invest in separate systems for those purposes. 7. You can make better use of your personnel. A good POS allows you to allocate your human resources to the customer service area of the business. That means they no longer have to be counting, calculating, ordering, and checking cash-register accuracy.
Xiaoxiao Wang

The Importance of the Point of Sale (POS) System - 0 views

www.foodservicewarehouse.com/...c28000.aspx

shared by Xiaoxiao Wang on 03 Oct 12 - No Cached
  • The POS acts as a cash register as well as a computer. In fact, the POS can consist of multiple stations, including credit card terminals, receipt printers, display screens, hostess stations and server stations.
  • For quick-service or fast-casual restaurants, the POS systems are usually located in a visible place, often close to the front doors of the restaurant. In a full service restaurant, the POS is usually located in a discreet location so as not to interfere with the ambience or the dining experience.
  • Price and quality
  • ...7 more annotations...
  • Necessary hardware components
  • Technical support
  • Software to track data
  • User friendliness.
  • Financial reporting capabilities
    • Juan Du
      Juan Du on 22 Feb 13
       
      Restaurant can use the POS equipment to capture orders, record data and display or print tickets. It can save cost and time. Make the accounting system more accurate and avoid more mistake instead people do these staffs. It can help manager do many things. And especially in the large chain restaurants, the POS can help managers to collect all of the data and information. It is an especially effective way to stay organized, communicate the status of orders, and record speed of service information.  
  • Point of Sale (POS) equipment is the computer-based order-entry technology many restaurants use to capture orders, record data and display or print tickets. Restaurant servers, bartenders and cashiers can all use POS systems to easily enter food and beverage orders.
  • haojingting on 03 Oct 12
     
    Point of Sale (POS) equipment is the computer-based order-entry technology many restaurants use to capture orders, record data and display or print tickets. Restaurant servers, bartenders and cashiers can all use POS systems to easily enter food and beverage orders.In fact,it has the ability to perform a multitude of functions, including the following: Calculate cash due for every order entered Record the method of payment Keep track of the cash in the cash drawer Create hourly and daily sales reports Allow hourly employees to clock in and out Calculate labor and payroll data Record daily check averages for each worker Keep track of menu items sold Record information on repeat customers Some of them we are familiar, some we are not. And more important, how to choose a right POS for our business is a keyEvery POS system differs based on its software, hardware and application. When looking for a POS system, do some research online and check out several different companies. You can even request a demo from a salesperson. Make sure the POS system you choose is one that fits your restaurant concept, service style and business needs. After all, this software can take a big bite out of your budget. And in this article, the author show us so many aspects should be concern when we decide to buy the POS.
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  • Jingjia Zhang on 06 Oct 12
     
    This article introduce the POS capabilities, how employees use them, where to set up the POS, specific POS Configurations and what people should look for in a POS system. The focal point of this article is the last part. It tells manager what are the keys when choosing a POS system. They are Price and quality, Necessary hardware components, Software to track data, Financial reporting capabilities, User friendliness and Technical support.
  • Mikaela Vourtsis on 19 Feb 13
     
    This article reviews the ultimate significance in having a Point of Sale System in a restaurant. It utterly describes the capabilities of the system which include keeping track of how much cash is in the register and creating daily sales reports. How employees can use the system for their convenience and the processes to go through. The set up location; where the POS equipment should be properly set up. Specific configurations with the POS and finally other important details within the system. The articles claims that there are several advantages with using the POS system and one of them is the fact that it gathers data which aids with marketing your current customers as well as new guests. It continues by being a helpful guide in a restaurant while offering suggestions and gathering information and essentials to use. The article goes into detail by stating that restaurants and businesses need to look into several POS equipment to find the most accurate and resourceful one for the specific place of business.
  • anonymous on 20 Feb 13
     
    The point of sale (POS) is more commonly used these days with the advancement of technology. Many restaurants use it in restaurants for many reasons. One of the reasons is to organize the orders and sales that are being processes. Not only it helps the employees to gather their information, but it is also accurate to make reports. This machine is efficient in more ways than we think. This article also point out the POS capabilities and how it works. This machine has a description of each item and the amount, it organizes the payments, creates daily financial statement, evaluate payroll, and do the calculations. Now how it works, it keeps track of the credit card payments that have entered the system, creates reports daily, and systematize the cash, etc. It is very easy for employees to access the device. First they have to enter their name, enter the order of the customer, send the order to the kitchen so it can be prepared, then wait till they ask for the check to collect the payment and register it on the POS.
  • Xiaoxiao Wang on 27 Feb 13
     
    This article indicates the importance of the POS system. It introduces POS system from different aspects, including POS capabilities, how employees use POS system, where to set up the POS, specific POS configurations and what to look for in a POS system. 
Jia Zhu

Starbucks accepting Square payments beginning early November | Digital Trends - 0 views

www.digitaltrends.com/...are-payment-starts-in-november

shared by Jia Zhu on 06 Oct 12 - No Cached
  • Square will begin processing all of Starbuck’s credit card-based payments and users can make purchases using their phones through a digital Starbucks Card. Square’s in-app directory will also offer a list of the nearest Starbucks shops among the 7,000 locations throughout the U.S
  • when you approach a Starbucks location (you must have Starbucks’ iOS app downloaded and have added your Starbucks Card to Passbook), a Passbook notification will appear on the lock screen of your iPhone. You can then select the Starbucks Card and swipe your phone to make the purchase, and even enjoy loyalty rewards on occasion. 
  • Starbucks will later integrate Square’s GPS-based point of sale system, which should make purchases a breeze and speed up the lines especially during coffee rush hours.
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  • when Starbucks first launched its mobile payment app, the company has hosted over 70 million transactions, and its partnership with Square has been a mutually beneficial one for both companies.
  • Jia Zhu on 06 Oct 12
     
    Starbucks invested $25 million to develop movie payment system with partnership with Square. The mobile payment integration with the point of sale solution will be available in November. The point of sale solution mobile app will make customers purchase using their phones through a digital Starbucks card and square will processing all of the Starbuck's credit card - based payments. Meanwhile, Starbucks also revealed its IOS app's integration with Passbook. When you approach a Starbucks location, a Passbook notification will appear on the screen of iPhone and you can then select the starbucks card and swipe your phone to make the purchase. Later Starbucks will integrate Squar's GPS- based point of sale system which should make purchases a breeze and speed up the lines during coffee rush hours. This allow you to select the item with Square app and simply say you name to the cashier to confirm the payment.  An image of your face will present from the profile photo to prevent theft or misuse. Since January 2011 starbucks first mobile payment app has host over 70 million transactions and the partnership with Square has been a mutually beneficial on for both sides. Starbucks will significantly expand Square's scale and accelerate the benefits to business on the platform in the future.
Juan Franco

What is a Property Management System? - 0 views

ezinearticles.com/?What-is-a-Property-Management-System?&id=812527

shared by Juan Franco on 20 Feb 12 - No Cached
  • A more sophisticated PMS will support multi-currency and multi-language features to meet the requirements of global operations. Rates and revenues should be dynamically converted from the local currency to any other currency. The appropriate language for guest correspondence should be automatically determined by the guest's profile language; and a country-specific address formats should be supported. The user interface should also change to the language of the user based on their sign on password.
  • Juan Franco on 20 Feb 12
     
    WebPMS Pros * Typically less cost involved with computer equipment compared to server based. * Full time IT department at the hotel may not be necessary. * Remote access is easy when owner, manager or reservationist is not at the property and they need access to the property management system from a different location. * Consistent Data backup is completed at the data centre.(You need to verify this with your vendor, see the Service Level Agreement provided by your vendor for more information.) * Software enhancements and upgrades are typically done regularly and easily. * Quick deployment. Cons * Does not work optimally without a good quality high speed Internet connection. * Data access is dependent on the Internet connection being available. * Not a good choice for areas that have unreliable internet connections. PMS/Server Based *Costs to setup and maintain are typically higher than web based systems *Backup is done at the property and may not be tested for integrity or may be forgotten. *Data is physically located at the hotel; data security may not be as high. *Software enhancements and upgrade need to be applied via modem, internet or CD and are done less frequently due to the slower procedure.
Carolina Villa

Proximus Mobility Named a TAG Top 10 Innovative Technology Company - 0 views

www.prweb.com/...prweb9324830.htm

mobility technology

shared by Carolina Villa on 06 Apr 12 - No Cached
  • The Technology Association of Georgia (TAG)
  • today announced Proximus Mobility, a hyperlocal proximity marketing software company, as one of the Top 10 Innovative Technology Companies in Georgia.
  • The coveted Top 10 Innovative Technology Company Awards recognize Georgia-based companies for their innovation, financial impact, and their efforts at spreading awareness of Georgia's technology initiatives throughout the U.S. and beyond.
  • ...4 more annotations...
  • “Proximus Mobility’s hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map as a state where technology innovation can thrive,”
  • Proximus Mobility and the other group of companies and believe that the community will be just as impressed as we are by their innovation and impact on Georgia’s technology industry.”
  • “Proximus Mobility is a comprehensive hyperlocal proximity mobile marketing solution which not only delivers relevant ad content but also captures consumer behavior profiles that are important to brands,”
  • Based in Atlanta, Proximus Mobility is a location based proximity marketing software company that provides a turnkey, end-to-end solution to digital out-of-home, ATM and kiosk companies, ad networks, retailers, hotels and casinos, venues, advertising agencies and small to medium sized businesses.
  • Carolina Villa on 06 Apr 12
     
    Proximus Mobility a hyperlocal proximity marketing was recognized as one of the top 10 innovative technology companies in Georgia. This new technology is not only improving the marketing and advertisement of new products and services in the industry, but also is putting Georgia on the map. Proximus Mobility is a location based proximity marketing software that provides advertisements in a relevant high value digital content to consumers' mobile phones when they are near the point of sale.
wei xie

POS in the Cloud | Top Stories | | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...POS-in-the-Cloud76041

shared by wei xie on 18 Jan 12 - No Cached
  • are taken, a cloud-based POS is no different than a hardwired system in this
  • Moving technology systems into the cloud is becoming more accepted in the hospitality industry
  • from the ability to update software at multiple locations in minutes rather than weeks, to savings in both cost and labor
  • ...20 more annotations...
  • many operators are waiting until their current POS systems need upgrading before making the change, and many vendors who aren’t offering a cloud-based POS today will be in the future.
  • But what about utilizing the technology for point-of sale (POS) systems
  • Industry experts
  • believe
  • cloud-based POS is not only reliable and safe, but is also on its way to becoming the norm rather than the exception.
  • Most chain operations have a lot invested in their current POS systems, and if they are currently working in their stores, there is no immediate payback for switchi
  • But when it gets down to it, who has the better IT department, a large technology vendor or Joe’s Bar and Grill?”
  • However, for the single-unit restaurant, a cloud based-solution is an easy and cost-effective solution
  • “A cloud-based solution allows him to get up and running from an IT standpoint without a lot of servers, hardware and infrastructure needed.”
  • One of the biggest fears for a restaurant operator is downtime at the POS, and when the entire system relies on the Internet, this fear hits an all time high
  • high . However, as long as backup measures are taken, a cloud-based POS is no different than a hardwired system in this regard, according to Dolan
  • regard, according to Dolan
  • When operating in the cloud, data resides in the hands of someone other than the restaurant operator
  • “You always need to have firewalls, be sure to segment your local area network, and change your passwords. But when it gets down to it, who has the better IT department, a large technology vendor or Joe’s Bar and Grill
  • software at multiple locations in minutes rather
  • ? Industry experts, as well as operators who have taken the plunge, believe cloud-based POS is not only reliable and safe, but is also on its way to becoming the norm rather than the exception.
  • And since his café offers catering, he can accept payment on location with the iPad or iPhone, something not possible with a hardwired system, he notes.
  • “When you look at the concept itself, it is attractive to the guy that is just starting up,” explains Lee Holman, lead retail analyst at IHL Consulting. “A cloud-based solution allows him to get up and running from an IT standpoint without a lot of servers, hardware and infrastructure needed.”
  • However, as long as backup measures are taken, a cloud-based POS is no different than a hardwired system in this regard, according to Dolan.
  • Not only does it shift responsibility to the vendor, but more than likely they will have more money and resources to dedicate to it.
  • Carolina Alfonso on 18 Jan 12
     
    This article talks about how more and more people in the hospitality industry are using a POS based-cloud instead of hardwire systems. According to some experts in some years most of the hospitality industry would have change into using the cloud. For now most of the users of the cloud are single unit restaurants as it is an easy system to adopt and cost efficient. On the other side for chain restaurants to make this change can be costly; therefore it is believed that it will take some time for them to change. Still some people believe that this can be an unreliable and unsecured system. Some of the reasons for this are: -The lack of privacy; as the data will be in the hands of somebody else. -This system relies on the internet so when a connection problem occurs a downtime would take place creating complications for the restaurant operator. According to experts and users both of these ideas can be debated. Leaving the data handling in the hand of experts can bring advantages and lower the costs. On the other hand when the internet fails if the correct backup measures are taken it has no difference with the hardware system.
  • wei xie on 04 Oct 12
     
    This article talks about the benefits of POS in cloud, and eliminates some misunderstanding about its downtime and security concerns. The author start selling POS in cloud by pointing out the trend that it is becoming more accepted. CEO and president of the Retail Solutions Providers Association (RSPA) says it will be mainstream in the next two to five years. Though POS in cloud would be a easy set up and cost saving solution for a starting up single-unit,"Large chains are more likely to turn to cloud applications for business intelligence solutions first because there is not as much investment or change in infrastructure compared to the POS" says Dave Matthews. But since multi-unit chains have already invested lots of money in the old POS, they are going to wait for those POS pay back before they switch to POS in cloud. Then author switched to what concern people most about cloud computing, downtime and security. A cloud based POS can have as reliable backup plan as a hardwired system. Although POS in cloud does not have backup servers in the location which should be provided by vendor, it can have several connection backups, like wireless, 3G or 4G, phone line. And about the security concern, just ask yourself is you have the security system than a technology vendor.
Yue Zhang

3 ways to boost hotel search-engine rankings - 0 views

www.hotelnewsnow.com/...t-hotel-search-engine-rankings

hotel ， search engine

shared by Yue Zhang on 22 Jan 12 - No Cached
  • Yue Zhang on 22 Jan 12
     
    Hotels put their information on the search engines, such as the Google, for their potential guests getting the information about their hotels. When people search on the Internet, they will focus on the first page of the search results, and for the hotels, if they are being listed in the top pages, they have more chances for attracting guests. However, how to boost their visibility in the hotel space on Google, Bing and the other local search engines? This article gives us three steps. Firstly, claim your local listings. Claiming your local listings will help the hotels ensure the name, address and phone number being consistent across the Internet correctly, and also show that the hotel is an active business owner. Secondly, tweak your onsite location pages. Here contains two basic steps: the corporate umbrella website conundrum , which is suitable for a hotel management group; and single domain per location, refers to a smaller business with one location. Thirdly, get a little more technical. Do not ignore the small changes, such as repeating addresses and other location information, these small changes can strengthen your credibility and lead to increased visibility.
  • Jingyi Wen on 22 Jan 12
     
    From my personal experience I will choose the search result on the top page. So this article is very useful for the hotels to increase the website visit. The high website visit means more potential customers.
  • Yu Zhai on 22 Jan 12
     
    Yeah, put information of hotels on search engines is a great idea as a advertisement promotion. But it takes lots of money, and more expensive with the more popular search-engine. How to spend lowest money to have most benefit? Anyway, this is another problem, this article is good to summarize a guidance for hotels.
Michelle Wilson

Buffalo Wild Wings Franchisees Improve Service With Automated - 1 views

www.bsminfo.com/...Wings-Franchisees-Improve-0001

service automated restaurant+technology

shared by Michelle Wilson on 14 Jan 12 - No Cached
  • implemented QSR's automated kitchen display software and hardware within franchise operators of Buffalo Wild Wings Grill & Bar restaurants to help ensure consistency, food quality, and optimum ticket times.
  • . We are now able to look at what each station is doing and effectively manage our problem areas by finding which employees can keep up and which can't. It has also made our kitchen calm, organized, and quiet.
  • 24-7 supplies a comprehensive set of solutions to these Buffalo Wild Wings franchisees which includes a POS system that is the "easiest and most flexible in the industry,"
  • Michelle Wilson on 14 Jan 12
     
    Buffalo Wild Wings added QSR's automated kitchen display hardware and software to over 40 of their locations. These locations are currently using a ticket-less automated system in the kitchen and have found there are faster "ticket" times, they are better able to determine problem areas in the kitchen, and are able to evaluate employee performance during busy times in the restaurant.When using a "ticket-less" system it is easier to track orders and/or mistakes that may happen because you do not lose the ticket (which is a common occurrence) I currently work at a restaurant that was looking into QSR's automated kitchen system, but we have not done that at this point, but we will move to that eventually. However we do have QSR's newest seating and wait list management technology and it does make a world of difference when managing seating and a waiting list in a large restaurant.
Marla Baldomero

Choice Hotels International Installs choiceADVANTAGE Cloud-Based PMS in 5000th Location | News | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...ed-PMS-in-5000th-Location78194

hotels international pms hospitality

shared by Marla Baldomero on 31 Jan 12 - No Cached
  • The user-friendly choiceADVANTAGE solution provides Choice Hotels franchisees with advanced hotel management functionality
  • our choiceADVANTAGE system provides our franchisees with a fully integrated solution to manage guest interaction at every stage
  • this software adds value for our hotel owners
  • ...1 more annotation...
  • choiceADVANTAGE requires a minimal initial investment for hotel franchisees
  • Mary White on 31 Jan 12
     
    Choice Hotels International has established thousands of Cloud Based Property Management Systems in its hotels. It can track every aspect of a guest stay in one centralized location and store it in the much cheaper and more efficient Cloud System. This system is being used in 5000 locations globally and is contributing to Choice Hotels' increasing profits.
  • Marla Baldomero on 19 Feb 12
     
    Choice Hotels International Inc. manages its 5,000 hotels using a cloud-based hotel PMS named choiceADVANTAGE. It provides user-friendly functionalities to assist with guest services and revenue management, and gives the company's employees remote access through any computer that offers Internet access. The system provides companies a competitive advantage by providing them an easier form of checking guests in and out which in turn leads to superior guest interaction. The program is designed to provide seamless interaction with the central reservation and customer relationship management system supplied on the Internet, providing a higher value to the hotel. ChoiceADVANTAGE is a great investment for large hotel chains because it requires a small initial investment and eliminates the need to purchase, store and maintain the infrastructure and hardware usually associated with traditional property management systems.
  • YUNTING CHEN on 20 Feb 12
     
    This choiceADVANTAGE allows the Choice Hotel to integrate different systems without too much start up cost. I think its really a great investment helping hotels adding their value.
AQUEELAH THOMPSON

How Hotel Chains Are Going Green - Articles | Travel + Leisure - 0 views

www.travelandleisure.com/...w-hotel-chains-are-going-green

hotel green travel

shared by AQUEELAH THOMPSON on 11 Feb 12 - Cached
  • looks at how several hotel companies are going a step beyond those ubiquitous towel- and linen-reuse programs, from their guest rooms to their boutiques.
  • AQUEELAH THOMPSON on 11 Feb 12
     
    This article highlight what different hotel chains are doing in order to "go green" It looks at different sections of the hotel and explains what the hotel chosen is doing to go green in the different areas. The first are is the Guest Room. The article explains the the Kimton Hotels have recycling bins for bottles, cans and paper and this increase there recycling rate to 75% over 3 years. The second area the article touches on is the Kitchen. It explains how the Fairmont Hotels and Resorts are encouraging their kitchens all over the world to use organic foods. The third area the article explains in the Bathroom. Apparently, the Aloft group has installed refillable shampoo and body wash dispenser at its locations and plan to do it for the future locations they are opening. As it relates to the outdoors, Asia's Six Senses is protecting the seascapes with chlorine fee pool sanitation system in order to protect the coral and marine life. The article also explained that the RockResorts have changed chemical cleaners to cleaners that were more natural. The article also states that changes are being made in shops and boutiques. The Swedish Scandic hotels stopped selling bottle water at 147 of their hotels and Banyan Tree resorts has partnered with local vendors to sell in their boutiques. I feel that all of these hotels and resorts are going in the right direction in order to save the environment in which they operate.
dstro007

Point-of-Sale Attacks Leverage Weak Remote Security and Passwords - Blog - Duo Security - 0 views

www.duosecurity.com/...-remote-security-and-passwords

POS PointOfSale System Hospitality Hacks Remote Security Food&Beverage Restaurants

shared by dstro007 on 20 Sep 15 - No Cached
  • Weak remote security and passwords contribute to 94 percent of point-of-sale (PoS) breaches
  • The report found that much of the food and beverage and hospitality compromises were due to the dependence on remote access software to remotely manage locations and payment systems.
  • But many times, remote access software were deployed with weak or default credentials, making them a prime target for criminals.
  • ...4 more annotations...
  • In a breakdown of types of IT environments most frequently compromised, POS systems and assets were associated with 95 percent of breaches in the food and beverage industry
  • One example is the breach of Eataly,
  • The company reported that their Manhattan retail location was hacked and malware was installed to capture payment card transaction data.
  • The conclusion is, remote access credentials appear to be a common theme among most POS breach cases, which calls for a specific technical approach to eliminating this risk and the liability of weak authentication security for remote application logins.
  • dstro007 on 20 Sep 15
     
    In a report generated by Trustwave Global Security shows that about 94% of POS hacks are contributed by weak remote access. The hospitality industry seems to have taken the hardest hit. We know of the grueling schedules that come with working in our industry and how we all can't be there seven days a week. So when management are in the comfort of their relaxation area and remotely access the POS systems, they seem to be leaving the doors open for hackers to enter, as well. "In a breakdown of types of IT environments most frequently compromised, POS systems and assets were associated with 95 percent of breaches in the food and beverage industry" (Pham). One popular hospitality establishment that has reported a breach is the New York location of Eataly. The thought process behind why these hacks are happening has not been figured out yet, but the idea has been tossed around that it is because of the credentials used to remote access. The temporary solution is to create a double layer security system, also known as two-factor authentication. By doing it this way, you can log in using your credentials, but then have a second login that needs to be verified by way of sending codes and authentications to technologies that you would have in your possession (cell phones, emails, etc.) so no one else can access that information.
anonymous

Use proximity marketing without alienating potential customers - The Business Journals - 0 views

www.bizjournals.com/...ity-marketing-effectively.html

shared by anonymous on 30 Sep 15 - No Cached
  • How to use proximity marketing without alienating potential customers
  • In the past couple of years, several advertising networks have begun offering location-based ads in the form of proximity marketing
  • This strategy involves serving content to potential customers when they're near a certain location, and it can be tricky to create relevant content that doesn't feel intrusive to users.
  • ...7 more annotations...
  • It's very likely that U.S. marketers are planning to invest in proximity marketing at comparable rates.
  • If people aren't automatically happy about location-based targeting, marketers can compensate by including the things they do like in the ads.
  • For example, 76 percent say they browse in-store because they want to see and touch the item before buying online, and 65 percent say they browse online but purchase in the store because they don't want to pay shipping costs.
  • A clever way to combine these facts for a proximity ad is to keep popular items that people want to try in stock and have them at a price that is lower than the price they would pay with shipping from an online retailer.
  • One thing marketers should avoid doing is drawing attention to the fact that they're using location-based marketing. An ad that says, "We know you're nearby," overtly or subtly, can be off-putting to customers.
  • Proximity marketing is a great tool for businesses that want to use the Internet and mobile marketing to boost foot traffic and sales to their business.
  • However, like all marketing tactics, it's important to use these tools wisely to boost profitability without making people feel that their privacy was intruded.
  • anonymous on 30 Sep 15
     
    Greetings everyone! Proximity marketing is a great success for the companies to share their items available for sale or use. This is also a great way to communicate with the customers from a distance and to have them feel part of the family, an important part. it is interesting how it works and detects users on a radius, but it is also very important to yet be a little distanced and keep customer's confidence safe at the same time. I found this article interesting ...
cpaez007

Hotel sector faces 'cyber crime wave' - 0 views

www.ft.com/...fc-9515-11e5-ac15-0f7f7945adba

shared by cpaez007 on 25 Mar 18 - No Cached
  • Hilton Hotels, Starwood Hotels & Resorts, Mandarin Oriental and the Trump Collection have all admitted that their payments systems were compromised this year as hackers hunting for credit card details switch their attention to the leisure industry. This week Hilton and Starwood said guests’ personal details had been taken after hackers gained access via payment systems.
  • cpaez007 on 25 Mar 18
     
    Hotel industries have been under attack from excessive hacking, as seen with Hilton being targeted for private financial information from guests. In 2014, it was noticed that hackers had been targeting Hilton throughout the course of 17 weeks. They state that the industry itself has not really focused budgeting on cyber security. It seems that the process is done by integrating a virus into these hotels POS system. The virus was actively attacking the Micros program, which was being used in more than 300,000 hotels and resorts. An ultimate treasure chest for information, some of which was not even encrypted. In addition, the virus appears in the system as a legitimate software, and then it obtains over 90 percent of stored information. This hacking is being conducted by organized groups, who moved from the retail industry because it had indeed improved its cyber security. With hotels it seems that the concept has not been taken as seriously. There are many hotels susceptible to such an attack. As long as there is a sales software, then someone is looking to get into it. A person could be sitting inside of your location, and infiltrating a guests' wireless internet, and they would not even know. In order to engage this threat, locations must be proactive in attempting to stop what is occurring. The only question is, how much are they willing to invest in cyber security?
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