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sherylehlers

AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry - 1 views

hoteltechreport.com/...ai-in-hospitality

intelligence hospitality technology

shared by sherylehlers on 01 Feb 23 - No Cached
  • AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry By Hotel Tech Report Last updated January 25, 2023 9 min read Revenue Management Systems Livechat & Chatbots TABLE OF CONTENTS Hotel Operations Hotel Revenue Management Hotel Marketing Hotel Sales & MICE Guest Experience Human Resources and Labor Large Chains
  • estimated that 14% of jobs across 21 countries are at high risk of automation.
  • rtificial intelligence (AI) can greatly improve hotel operations by automating repetitive tasks such as booking and contactless check-in processes, freeing up staff to focus on providing personalized service to guests.
  • ...21 more annotations...
  • AI can also assist in setting dynamic pricing based on demand, occupancy and other factors, increasing revenue by charging more for rooms during peak periods and less during off-peak periods.
  • AI will play a role in identifying and targeting the most effective influencers for hotel campaigns, and assist hotels in monitoring social media platforms and identifying customer feedback, sentiment, and brand mentions to respond promptly and improve the guest experience
  • Hoteliers who do not educate themselves about artificial intelligence (AI) risk falling behind in the hospitality industry.
  • will also enhance safety and security by monitoring for potential threats and proactively providing guests with the services and amenities they desire. Additionally, AI will be integrated with virtual reality and augmented reality to provide guests with immersive experiences such as virtual tours, virtual room selection, and virtual events.
  • AI could potentially double annual economic growth rates by 2035
  • 800 million jobs could be displaced by automation by 2030,
  • AI can automate repetitive tasks, allowing hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • Hoteliers who understand how to leverage AI tools to become more efficient and effective will become more valuable than ever
  • AI can identify opportunities for upselling and cross-selling to guests
  • AI-powered chatbots and virtual assistants will allow hotel staff to interact with guests in real-time and provide personalized recommendations and assistance
  • bring in more business travelers by leveraging predictive analytics to forecast future demand for group sales
  • AI can assist in real-time analytics to track the performance of group sales and identify areas for improvement, and in optimization by making real-time decisions based on market conditions, guest behavior, and other factors, and identify new revenue opportunities
  • AI can be used to enhance the safety and security of employees, by monitoring for potential threats and alerting hotel management in case of emergency
  • develop more effective marketing strategies and make data-driven decisions
  • Personalization
  • Smart room technology will be integrated with AI
  • Predictive maintenance
  • Inventory management
  • Automation will be one of the key areas where AI will be implemented, as it can automate repetitive tasks such as data entry, inventory management, and customer service, freeing up hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • optimize energy efficiency by managing lighting, heating, and cooling systems, resulting in reduced energy consumption and costs
  • increased profitability, improved guest experience, and a competitive advantage over other hotels
  • mabbate on 01 Feb 23
     
    AI will be a major focus in the hospitality industry within the coming years. This article describes the many benefits and few troubles with this technology. Keeping up with technology as a hotelier is a must in the coming years.
  • shineal on 05 Feb 23
     
    This is quite an insightful article, for example, Al could potentially double annual economic growth rates by 2035 thus adding $15.7 trillion to the global economy by 2030. The world is changing, technology is rapidly advancing; therefore, it is paramount that companies try to remain updated, otherwise customers would always choose the property which renders the most efficient and best experience. A very strong point was made concerning hoteliers; if they do not understand how to leverage AL tools to improve their business operations, they would find themselves in very challenging situations.
  • sherylehlers on 29 May 23
     
    The capabilities of AI in the hotel industry are significant in both large hotel chains and small independent ones. If your hotel is not thinking about how to use AI in the near future for revenue management, marketing, personalization, and automation of repetitive tasks then it's going to get left behind. The studies show that AI is going to play a significant role in the economic growth of the global economy with potentially adding $15.7 trillion by 2030.
kyleemcroberts

Why Tablets on Restaurant Tables Are Here to Stay - Eater - 0 views

www.eater.com/...s-applebees-outback-steakhouse

Technology business emenu solution profit tech

shared by kyleemcroberts on 31 Jan 19 - No Cached
  • tabletops at numerous restaurants, from fast-casual burger chains to pillars of the casual-dining sector like Olive Garden and Chili’s.
  • Putting tablets on tables is intended to speed up service by enabling diners to perform various tasks such as ordering food or paying their check without having to wait for their server to appear. I
  • restaurants to turn tables more quickly and serve more guests
  • ...10 more annotations...
  • Outback Steakhouse franchisee in the nation operates more than 100 stores, said that the tabletop tablets enable their restaurants to cut labor costs by “one or two percent,” and run fewer servers per night who are each making more money.
  • 15 percent of diners use the tablets to play games during their meal, but all those small transactions add up — and mean that the tablets basically pay for themselves.
  • tablets are a valuable tool in their technology arsenal.
  • There’s been a fair amount of concern that tablets would put human servers out of jobs, but thus far Outback and other casual dining chains say they are using tablets as server’s assistants:
  • Human servers still interact with the tables and lead service, but diners can use them for common requests like ordering drink refills and closing out their tab.
  • tips have stayed steady or even increased, thanks to the ease of tipping via tablet:
  • automatically apply a tip of the industry standard 20 percent, which is easier than manually entering a smaller tip. Tips are likely also higher thanks to diners’ increased satisfaction with service
  • increased check averages when tablets are in use
  • tablets are also serving as a valuable data gathering tool.
  • restaurants with useful feedback on food and service, and in some cases guests who want to provide more specific feedback
  • gigijeudy on 31 Jan 19
     
    The rise of tablets.
  • kyleemcroberts on 29 Jan 23
     
    Tablets have become a success in faster casual and casual-dining restaurant and seem to be better for all around service. Customers like how fast they are able to order, servers are happier because they see a trend of getting more tips at the end of the night, and businesses are profitable because less servers on shift and more profit in business pockets. People tend to spend more money with games to play and ability to order more food in less time. There is a benefit for data collecting on experience at the restaurant as well that helps the companies out on what they need to focus on. Tablets are showing great promise and will most likely be on almost all casual dining tables.
peacejj22

Gamification: The Hotel Effect - 0 views

blog.thehotelsnetwork.com/hotel-gamification

shared by peacejj22 on 06 Oct 22 - No Cached
  • Gamification: The hotel effect
  • Nowadays, the ways to attract guest attention and interest are countless, and being able to capitalize on today’s new technologies and digital transformation is just as important as presenting an unforgettable stay for your guests. With this in mind, we’ve taken interest in a new and innovative trend that hotels have begun adding into their marketing repertoires - gamification. 
  • use cases of this concept present a wide array of possibilities
  • ...7 more annotations...
  • Why is gamification so effective in hospitality?
  • One of the important points of gamification is that it serves as a completely interactive digital experience. Being a new concept gives visitors the excitement of being able to engage with something fresh, and the interactive aspects of gamification is what keeps them interested in the program - and ultimately, of course, the property. Hotels around the world have begun introducing different variations of gamification, from simple point systems to full-fledged casino-like game ideas. Whether it be keeping up with guest loyalty or creating a sense of scarcity and urgency, gamification is a budding trend that’s set to take over the hospitality world. 
  • In addition to creating an engaging and interactive first impression for your potential guests, it’s equally important to be able to have something that keeps them constantly wanting more from you; and this is exactly what La Quinta Inns & Suites did.  The brand presented visitors with “Play & Stay”, a tremendously addictive game where users were able to potentially win collectibles or points of the brand with a digital slot machine and wheel of fortune. 
  • With “Play & Stay’s” digital slot machine, guests can use these tokens to access the game. The more times they Play, the more chances they get to receive La Quinta-relevant rewards such as discounts or stays without blackout dates. The game’s addictiveness, in addition to the great potential rewards, adds to the guest's desire of returning back to the La Quinta website, and spinning the wheel again to see what more prizes they can potentially win. This in itself already helps to builds a large loyal base of La Quinta followers, and the gamification strategy’s success only amplifies its potential.
  • Accor Hotels
  • When creating a point-based gamification strategy, Accor Hotels has hit all the right spots with their Accor Live Limitless (ALL) program. The brand’s ALL program lies solely in a simple yet equally effective point system. Though it seems straightforward, the Accor point system possesses an in-depth array of different aspects in the overall strategy. Five different ALL program levels, depicted with different cards, range from classic to diamond and contain different perks each. Focusing on the actual stays of the guests, the program allows users to accumulate reward points every time they book or stay at one of the participating ALL program hotels, and members can earn additional reward and status points for every 10 Euros spent.
  • We at THN love exploring and learning about new hotel marketing initiatives, and look forward to creating more content and additional follow-ups to the growing and innovative gamification trend. We can’t wait to see what more exciting gamification strategies you have in store! 
  • peacejj22 on 06 Oct 22
     
    this article talks about how gamification is impacting the Hospitality industry.
jordanskj

A GDS Primer: What is the GDS and Which Travel Agents Need It? - 0 views

hostagencyreviews.com/...what-is-gds

Technology Hotel tech business software travel Hospitality

shared by jordanskj on 14 Sep 19 - No Cached
  • The advantage to travel agents is that the GDS not only can show you many fares from multiple airlines, but it also offers a great depth of information about each flight in one place. The carrier, the times, the costs, the class of the seat, aircraft type and so much more. It’s a smorgasbord of options. So if you’re booking a high volume of tickets, it’s great to have access to every minutiae of information from multiple carriers in one go.
  • In today’s world, the GDSs have a bit of a split personality. There is the old school, traditional GDS commonly called “the green screen.” Then there’s the hip side of the GDSs, which people will call “point and click” or “GUI” (Graphical User Interface). Essentially, it’s a more intuitive and prettier looking version of the GDS.
  • To learn the GDS green screen takes intense training, and to become proficient takes tons of practice and constant use. That means daily use with a mentor (for at least 6 months to a year), not just booking a ticket for a client every few weeks.
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  • While new agents can partially navigate the GDS with the GUI interface, the code that comes back still has important information like fare types and rules that the agents really needs to understand. So many agents, in the end, need to learn the green screen (and find it faster) regardless.
  • One of the reasons that most leisure agents don’t need the GDS is because the air will be included in a vacation package by the tour operator, or you can book it with the cruise line and you don’t need to use the GDS.
  • Global Distribution System (GDS) is a travel agent’s motherboard for booking airline tickets and other sorts of travel goodies (like hotel and car)
  • It can be easy to confuse the GDS with a Central Reservation System or Computerized Reservation System (CRS). CRSs are automated inventory-tracking systems that were (originally) owned and run by individual vendors (like airlines, car companies and hotels).
  • GDSs function as an umbrella for many many CRS systems. It’s like a CRS motherboard. (In fact, many vendors outsource their CRS systems to a GDS.)
  • an show you many fares from multiple airlines, but it also offers a great depth of information about each flight in one place. The carrier, the times, the costs, the class of the seat, aircraft type and so much more. It’s a smorgasbord of options. So if you’re bookin
  • If you are a leisure travel agent, there’s a huge whopping huge chance that you don’t need to use a GDS
  • American Airlines created the first CRS system in 1946. And while this helped automate inventory for vendors, travel agents did not have direct access to that inventory. Travel agents would need to call the airline’s booking center, who would then contact one of their CRS operators, then relay the results to the travel agent over the phone (literally, like playing telephone). It took a lot of people power to book a single airline ticket. Travelers booking their own ticket? Forget about it! 
  • There are many GDS options, and each GDS system will has access to their own pool of carriers. The four largest GDSs are: Amadeus, Sabre, Travelport (which is the parent company of Apollo/Galileo and Worldspan).
  • Let me be blunt: unless you’re some kind of prodigy, the GDS green screens are not user friendly. Be afraid, be very afraid.
  • he GUI is the point-and-click version of the GDS. You may have heard of options such as Sabre Red Workspace and TravelPort Smartpoint. So why doesn’t everyone use it? Here’s the problem: At its current stage of development, even GUI users need to understand the language of the green screen.
  • Essentially, the GUI interface isn’t quite there yet . . . and developing this technology is reeeeeally expensive and comes with a lot of growing pain
  • To book in the GDS, you must have an IATA/IATAN accreditation number, in addition to an ARC accreditation number if you’re located in the United States.
  • As a new agent, you can’t get these accreditation numbers because they require a lot of experience. So you come into the industry under a host agency (more on what a host agency is) and use their accreditation number instead.
  • Corporate travel agents book a whole lot of air, so the GDS is pretty much a must for them.
  • If your specialty is around the world tickets or you have a steady stream of clients with multi-stop itineraries, the GDS will be a necessity. 
  • llaff002 on 14 Sep 19
     
    This article looks at GDS and GUI systems and gives a holistic viewpoint of performance, positives and negatives, and what type of agencies can utilize each system. I felt that the more complicated system and its requirements for agency users to have and understanding of coding, made the GUI system more likely to have a higher utilization in the future.
  • mfont039 on 25 Jan 20
     
    The article delves into the importance of GDSs and travel agents along with the controversy surrounding their evolution as airlines are trying to encourage more direct bookings to make more profits and avoid paying commission to travel agents.
  • jordanskj on 12 Sep 22
     
    This article goes into detail about GDS's, the history of GDS's, and if travel agents actually need to use them. The article first explains what a GDS system is, a brief description stating "Global Distribution System (GDS) is a travel agent's motherboard for booking airline tickets and other sorts of travel goodies (like hotel and car)". The article then quickly goes into a brief history of the GDS. GDS was created by America Airlines in 1946, making it easier to check inventory for vendors, though it would still take some time for this technology to reach the travel agents. "Travel agents would need to call the airline's booking center, who would then contact one of their CRS operators, then relay the results to the travel agent over the phone (literally, like playing telephone). It took a lot of people power to book a single airline ticket". We then take a turn, and learn about the usability of a GDS, and that it's quite low. GDS's are not user-friendly, but sadly sometimes a necessity for certain types of travel agents. These types mostly being the ones who book lots of corporate travel arrangements. Lastly, the article discusses if a GDS is right for your business, and if you decide it's not, how to go about booking things without it.
Panpan Xie

New software product transforming hotel guest experiences debutes in Middle East - 0 views

www.traveldailynews.com/...are-product-transforming-hotel

software hotel guest experiences product

shared by Panpan Xie on 16 Jan 13 - No Cached
  • Hoteligence is a cloud-based software platform which helps hotels to increase revenue, offer improved room entertainment, and track and analyse guests’ buying behaviour in order to optimise business performance.
  • Hoteligence is all about offering guests relevant content and services at the relevant time. Guests can choose what and when they want to watch something, and they can choose which channel, which device and in which location in the hotel. We make this possible with great content across all media."
  • Panpan Xie on 16 Jan 13
     
    A Swedish hotel intelligence organization has chosen Dubai as the location to use a new software product called Hoteligence. This software is about offering guests specific content and services at the specific time. It is a cloud-based software platform that can be operated through TV, iphone, ipad, Android, etc. It offers room entertainment: customers can play Angry Birds, listen to music and connect to social media platforms such as facebook and twitter. This software is also a useful marketing tool which can track and analyze guests' buying behavior. The feedback until now is very good, so I think it is possible to implement Hoteligence to a bigger market and more levels of hotels as this software not only increases the added benefits for guests, but also gives hoteliers a good marketing tool.
hui wang

Hotels Make Advancements in Mobile Marketing. - Wednesday, 12th October 2011 at 4Hoteliers - 0 views

www.4hoteliers.com/4hots_fshw.php

mobile mobile marketing hotels software

shared by hui wang on 18 Jan 13 - No Cached
  • 72 percent of business travelers are interested in the ability to view hotels on a map using their mobile devices, an increase of 26 percent from 2009.
  • Work with location-specific sites, like Facebook and Foursquare, to allow your guests to check-in and make comments.  "Participate in the free marketing programs that many of these sites offer such as adding links to your Website and other social media accounts, uploading pictures or offering check-in deals and specials."
  • But remember, mobile devices are constantly changing, evolving and upgrading, so it's essential you stay up to date, too
  • hui wang on 18 Jan 13
     
    This article is about the mobile network technology (including software and hardware) now playing a significant role in the hospitality industry. Hotels use more mobile technology for their marketing and reservation will come out obviously advantage among the competitors. For example, the Google Maps is growing very fast, and its software on the mobile has become the most popular travelling tool for the users in recent months. People use this software as they ask for dinner recommendations, view maps and turn-by-turn directions. What is more, travelers they can use other software in their mobile to watch proprietary videos highlighting hotel amenities and area attractions. As the mobile network technology is growing so fast today, the hotels should make some revolution for their marketing or booking and reservation system. First of all, the hotel should ensure they have a website for the mobile device which can be smooth and functioned well. Addition, for the marketing department, hotels can offer some discount for the travelers who use the mobile software for booking in advance. Because of the locating function in the mobile, hotels can collect those data in their data house which will be useful to customer data analyzing. What is more, the mobile technology is continuously changing, the hotels should follow the trend, and pay attention for the technology renew which will help to attract more customers.
Diya ZHAO

Resistant to the inevitable: How technology is changing the restaurant industry - The Next Web - 0 views

thenextweb.com/...y-changing-restaurant-industry

restaurant new technology

shared by Diya ZHAO on 28 Feb 13 - No Cached
  • Between the arrival of mobile devices on the table, online reservations, social media, and new payment methods, technology has infiltrated the food and restaurant industry like never before. Some of the advances will serve to improve the experience — both for the industry and for the patron.
  •  According to a recent article in the USA Today, restaurants in San Francisco, Atlanta, Boston, Chicago, and in other parts of the United States are starting to allow patrons to use iPads to place their orders. While this may be a welcome sign for the industry as a whole (which, according to the piece, has been flat due to the economic downturn since 2007), it might not work out so well for the servers who are displaced by a tablet.
  • Payroll is one of the largest controllable expenses in the industry, and keeping it as low as possible can have a huge impact on a restaurant’s bottom line.
  • ...4 more annotations...
  • Besides replacing menus (and possibly those who take your order from them), tablets have the potential to help hosts deal with incoming patrons who may have reservations.
  • But the use of mobile devices isn’t limited to the serving side of things. They can be used to track inventory, regular checklists, and can go so far as to be used in a similar way we use in our own home kitchens – as a way to help out new kitchen workers get a handle on the restaurant’s menu items.
  • Social networking sites have played a huge role in shaping the views of society on a myriad of issues, and they are also playing a role in shaping people’s opinions of dining establishments. With Foursquare, customers can leave their thoughts on a restaurant
  • The transaction was seamless and didn’t seem at all out of place considering the environment I was in. I mean, I didn’t even think about the notion of having Square in a food and restaurant setting, and here it was.
  • danielle caskie on 28 Feb 13
     
    This article is about the new technology trends in restaurants around the US. The article shows how large cities like Chicago and New York are not only using tablets to have customers place orders, but are also using APPS. 
  • Diya ZHAO on 13 Apr 13
     
    Technology has never been more intuitive than it is today, and it's only getting better. It allows restaurant patrons to find restaurants, rate them, and decide where they want to spend their hard-earned money when they go out to eat. It allows restaurant owners to be more efficient and effective in the areas they feel can be streamlined by hardware and software. But if used in the wrong place and at the wrong time, it can do a restaurant great harm - as it can with any industry.
Jing Huang

IT, human capital investments boost competitiveness of travel, tourism & hospitality sectors | Elaf Group | AMEinfo.com - 0 views

www.ameinfo.com/-competitiveness-travel-298730

investments hospitality

shared by Jing Huang on 07 Mar 13 - No Cached
  • Jing Huang on 07 Mar 13
     
    Industry events have been emphasizing the importance of conducting advanced training programs to produce qualified personnel and provide unique services that meet the requirements of travelers and tourists. Greater focus is recommended towards promoting creativity and innovation across the travel and tourism market which is in need of 'travel consultants' rather than just 'ticket clerks,' for example. IT development is playing a vital role across the industry as an effective means to obtain services in a quicker, easier and more reliable manner. Online booking, for one, has received highly positive response from customers and has driven tourism companies and travel agencies to invest in the latest systems and talents to achieve greater customer satisfaction. Bin Mahfouz added that it is vital to adopt advanced IT systems that can support effective and convenient online services. Such systems, he said, promote competitiveness and help meet and exceed customer expectations."Rapid changes and fast-paced digital developments have influenced the Elaf Group of Companies to undertake major investments across the Saudi travel, tourism and hospitality sectors and beyond to keep pace with international developments and resolve competitiveness-driven challenges to reach a wider segment of customers. Some of the areas we are focusing on are the installation of better IT systems, the expansion of our hotel portfolio, and advanced training to enable our personnel to meet the many needs of our customers," said Bin Mahfouz. 
yiran DING

Mobile POS Is On the Menu at Carmel Cafe | Restaurant/Hospitality POS | News For Point of Sale Niches - 0 views

pointofsale.com/...n-the-menu-at-carmel-cafe.html

mobile pos restaurant menu

shared by yiran DING on 26 Feb 13 - No Cached
  • yiran DING on 26 Feb 13
     
    MenuPad is a mobile POS system designed to operate with existing POS systems, making the system easy to incorporate into a restaurant's operations. Customers can place orders and pay bills with this appilication on iPad. Carmel Café & Wine Bar in Sarasota, Florida, now has this app for the restaurant. The server's traditional role of order-taker is replaced with technology when a mobile POS menu is implemented. However, the still server plays a crucial role in introducing guests to the iPad itself and the software it is running.
Lu Zhang

Improving Customer Satisfaction With A Retail POS System - 0 views

ezinearticles.com/?Improving-Customer-Satisfaction-With-A-Retail-POS-System&id=5758165

customer satisfaction pos

shared by Lu Zhang on 26 Feb 13 - No Cached
  • A reliable POS system is a retailer's most powerful tool in luring in and creating loyal shoppers.
  • Knowing what shoppers want from a store can help retailers to make the best decisions when selecting and implementing a new POS system
  • Lu Zhang on 26 Feb 13
     
    POS system help stores advance service quality, which plays an great important role in building customers' loyalty. This article takes retails as example, analysising how POS system can help it make the business more smooth by the certain aspects: ensures accuracy prices of production, tracks and helps to locate customer's favorites, and supports many payment options.
Mingxue Jia

Infor Gives Hospitality Companies Edge In Measure Social Sentiment :: Hotel News Resource - 0 views

www.hotelnewsresource.com/_Measure_Social_Sentiment.html

hospitality social sentiment resource

shared by Mingxue Jia on 14 Jan 13 - No Cached
  • Infor, a leading provider of business application software serving more than 70,000 customers, today announced the availability of social sentiment measurement capabilities within the Infor Hospitality Management System dashboard.
  • Built through a new strategic collaboration with TrustYou, a market leader in online reputation management for the hospitality industry, hoteliers now have the tools to integrate TrustYou's data into Infor's existing Hospitality suite
  • providing real-time access to social sentiment that will aid staff in improving guest satisfaction to encourage more bookings.
  • ...9 more annotations...
  • and streamline them into a straightforward, digestible summary for properties to address as they see fit.
  • Through this added data, strengths and weaknesses can be identified in real-time so that hoteliers have the ability to rectify guest concerns more rapidly.
  • Specifically, these three new widgets -- Seal (TrustScore), Source and Review
  • via a series of dashboard-embedded widgets
  • The Seal Widget displays a hotel's overall TrustScore
  • The Sources Widget gives staff an overview of numerous review websites where the hotel is represented so properties can better manage their online reputation
  • the Review Widget displays current reviews of a hotel.
  • will enable hoteliers to listen, understand and respond to guests, and proactively fix any complaints or criticisms," said Ben Jost, CEO and co-founder of TrustYou.
  • which we believe will ultimately improve customer satisfaction, increase sales, drive marketing efforts and enhance customer service."
  • anonymous on 14 Jan 13
     
    This article describes a new tool to measure and aid in guest satisfaction. Through a strategic partnership, Infor (a business application software company) enlists TrustYou (a market leader in online reputation management) to help create a system used to provide real-time access to positive and negative feedback from guest. There are three widgets designed to search through data and streamline them into summaries that hotels can use to enhance their customers experience. All information reported is current information, that way hotels can quickly respond to their guests. This technology is key in creating the best guest experience possible and it allows hotels to do so within a matter of minutes. The real time access feature would allow hotels an opportunity to turn a would be negative experience into a positive one. Hotels rely on "word of mouth" Marketing, especially with social networks, blogs and message boards becoming such a huge part of the daily exchange of information. We must admit, a lot of us value the opinions of our Twitter followers. It is vital for hotels to keep up with these different areas of communication so they can strategically position themselves in an ever growing and competitive market. They can address concerns immediately while at the same creating opportunities to build their brand. Hotels must utilize this advanced approach if they want to survive in this industry.
  • Mingxue Jia on 18 Jan 13
     
    This article describes the infor company（a leading provider of business application software） and trust you（a market leader in online reputation management） built online reputation management software for hospitality industry. Hoteliers could access to the social senciment on a real time. From the customer's perspective, there are many factors related to choose a hotel form more than hundreds choices. Not only the hotel's facilities and services, but also the reputation on the internet will influnce customer's slection. Nowadays, with the rapid development of social networks, the senciment plays a great role in people's life. For example, in China, there is a web-site, named as "Quna". On that web-site, people share the travel information, rate the restaurants and hotes. The new travelers could get some ideas about the hotel choosing. Therefore, the hotel manager must pay attention to the public reputation management in time. Now, the hoteliers could access to the social senciment in real-time via a series of dashboard, embedded widgets. What's more, by this tool, the hotel employees could correction error, redeem hotel's reputation, improve customer satisfaction, and improve hotel's occupancy rate.
Xueling Wang

QR Codes: Best New Marketing Technology! | Restaurant Promotions | Restaurant Promotions - 0 views

www.restaurant-promotions.com/...qr-codes

emarketing restaurant technology

shared by Xueling Wang on 03 Apr 13 - No Cached
  • Xueling Wang on 03 Apr 13
     
    With the widespread of smartphone,  QR standing for Quick Response becomes a more and more popular emarketing tool. There are several characteristics making these code different from other barcode: Take customers to a website for more information Play a video Deliver a special, personalized message or offer Present a sign-up form for a loyalty club The restaurant owners can make use of this QR code to communicate with their customers and keep them coming back.
alibaba0512

Online privacy: Difference Engine: Nobbling the internet | The Economist - 1 views

www.economist.com/...online-privacy

ITU Telecommunication Internet Privacy

shared by alibaba0512 on 26 Jan 13 - No Cached
  • The congressional measure, approved overwhelmingly by the Senate Judiciary Committee on November 29th, would require criminal investigators to obtain a search warrant from a judge before being able to coerce internet service providers (ISPs) to hand over a person’s e-mail.
  • Cheap storage, wholesale access to the internet, powerful mobile phones and ubiquitous social networking have dramatically increased the amount of private data kept online.
  • As a consequence, the international telecoms treaty that emerged focused on how telephone traffic flows across borders, the rules governing the quality of service and the means operators could adopt to bill one another for facilitating international calls.
  • ...2 more annotations...
  • The main objective of the conference in Dubai is to broaden the definition of “telecommunications” to include the internet—in the name of bridging the digital divide and bringing the full benefits of the web to the poor of the world.
  • In ITU jargon, the current treaty relates only to “recognised operating agencies”—in other words, conventional telecoms operators. The ITU wants to change that to simply “operating agencies”. Were that to happen, not only would Google, Facebook and other website operators fall under the ITU’s jurisdiction, but so too would all government and business networks. It seems the stakes really are as high as the ITU’s critics have long maintained.
  • alibaba0512 on 26 Jan 13
     
    The international regulation for Internet can change whole industry even whole world. Due to the prevalence of internet, the regulation of telecommunication can play an important role for the field.  However, like normal privacy, internet privacy can be treated as the same way. Nowadays, only after getting a warrant from a judge can a police coerce internet service providers (ISPs) to hand over a person's email. 
Zhe Chen

A Market Adjusting to Ease of Use: The Growing Surge of Mobile Bookings in the Hotel Property Management Systems Market - 0 views

bi.galegroup.com/...64467ecfd0da2211ff1d62f4c708b0

property management system mobile booking

shared by Zhe Chen on 12 Feb 13 - No Cached
  • With 24% of online hotel bookings coming from mobile phones and 55% to 66% of those bookings being made by tablets, mobile apps for the Hotel Property Management System (HPMS) market are becoming integral to the success of the business, according to Info-Tech Research Group. An HPMS Vendor Landscape report, published by Info-Tech Research Group, ranked Infor and MICROS as Champions in a market that is learning new tricks.
  • "Making reservations through mobile devices, specifically tablets, is becoming more and more critical in appealing to customer booking preferences
  • Zhe Chen on 12 Feb 13
     
    This article points out that there is a big growing of mobile bookings in the hotel property management system market. Leading the way, mobile apps play a major role of making the successful business. So integration with major social media channels and customized marketing strategies will be more focused and improved. As the top two ranking in the vendor landscape report, Infor and MICROS both are doing such a great job for this. Other hotel property management vendors keep on an eye in this report as well and try to evaluate this to share the markets.
TIAN LIU

New App Creates a Network of Brands and Concierge Expertise on iPads | Products | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...cierge-Expertise-on-iPads79422

network hospitality

shared by TIAN LIU on 23 Jan 13 - No Cached
  • More than 100,000 users have experienced the app to select wine and food pairings. In the initial project, a Personal Sommelier was delivered on an iPad that can help consumers expertly explore wine and food pairings even before they dine at a restaurant. The results were positive for large brands and independent operators alike.
  • Promotion through the Apple App Store – more than 2 billion apps are downloaded every month, making a mobile app strategy more important than an Internet advertising strategy. Uptown gives mid and high tier brands superior access to this exploding distribution channel.   Cloud based back-end which enables world-wide seamless updates of new brands and content.
  • TIAN LIU on 23 Jan 13
     
    Mobile users are not just playing Angry Birds or checking the local weather, 38% have used their mobile devices to plan a trip and 60% of respondents said they have downloaded travel apps on their mobile devices, according to a TripAdvisor survey. While travelling, 62% of travelers said they use their mobile devices to research restaurants. 51% check their flight status and 46% research attraction, 28% have checked in to a restaurant, hotel or attraction using their mobile device while on a trip, according to TripAdvisor. (travelmole, May 2011). A research conducted by PhoCusWright shows that 75% of frequent business travelers (those making at least five trips a year) are smartphone owners. About half of frequent leisure travelers have smartphones. There's more than enough evidence for the hospitality industry to use mobile apps, and some hotels have already started and are successfully doing it.
yuzhu li

IHG Takes Meetings Online with Passkey's GroupMAX Technology | hospitalityupgrade.com - 0 views

www.hospitalityupgrade.com/...showNewsDetail-docID-5840.asp

meetings technology online

shared by yuzhu li on 30 Oct 12 - No Cached
  • developed by U.S.-based Passkey, allows hotels, event planners and attendees to fully automate their group reservations process, offering more convenience, greater economic value and a more streamlined meetings process for all parties.
  • GroupMAX is designed for use by any standard Web browser or smartphone.
  • Online hotel booking:
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  • Live event tracking:
  • Automated room lists:
  • Increased pickup:
  • Professional email marketing:
  • yuzhu li on 30 Oct 12
     
    IHG is a key user of PASSKEY, a cloud based platform as one of the travel industry's de-facto standard hotel booking technologies for meetings and events. And the GroupMAX hosted entirely on line and provided a seamless way for MICE to book their hotel rooms more efficient and convenient process. The 23 IHG properties in Asian-pacific deploying GourpMAX will be equipped with a suite of tools that insure peace-of-mind and higher levels of service for clients, like online booking, live event tracking, automated room lists, etc.  In my opinion, the Group customers playing an important role day by day, as a trend, hotels cann't have the great advantage by only provide a meeting space but more software combined. 
LU DENG

Benchmark Powers Expansion with Centralized Accounting Platform - 0 views

www.hospitalitynet.org/...4057966.html

shared by LU DENG on 20 Oct 12 - No Cached
  • 3 October 2012 Benchmark Powers Expansion with Centralized Accounting Platform Management by the Numbers: Benchmark Integrates New Properties into Company Management Processes Quickly with ‘Private-Cloud’ Back Office System
  • Successful management comes from by-the-numbers decisions
  • Basing day-to-day management decisions on the numbers is another big part of successful management in today's economy. At one time, we had to wait until month end or later to see property financials. We do not have that luxury today, so we built a centralized 'private cloud' technology hub and data gathering platform. Now our managers make decisions based on month-to-date performance every morning.
  • ...4 more annotations...
  • Benchmark uses the Internet-enabled Profitvue enterprise back office system from Aptech Computer Systems to centralize property accounting
  • Pinkham said. "For example, we use the Profitvue back office accounting system at all our properties, which include luxury resorts, hotels, and conference centers. The system is Internet-enabled, so the only back-office hardware our hotels need is a PC. The same is true for our front office systems. This is a great savings for our owners."
  • This means when we take over a new property we can quickly integrate it into Benchmark's processes. We simply bring in financial team members from our other properties. They are familiar with the system and chart and G/L. It is a simple process for them to logon to Profitvue and create a new entity. We can have the new property up and running quickly without the usual hardware and software installation, and staff training. This saves time and money, and we can turn the property around much faster.
  • Our private cloud strategy benefits our financial stakeholders, management teams, and guests," Pinkham said. "Aptech is an important part of our strategy and operations at all our properties. They understand hotel accounting and Benchmark's business process and are always ready to support our innovations."
  • LU DENG on 20 Oct 12
     
    Having a clear understand of what makes a great hotel, resort, or conference centre and how to run it profitably is an essential part for a successful management company. Benchmark Hospitality International win the market through its day-to-day management decisions on the numbers. They built a  centralized 'private cloud' technology hub and data gathering platform based on which the managers can make decisions every morning while not wait until month end or later to see property financials. The private cloud helps to reduce its ownership costs and to protect data. Benchmark also uses the Internet-enabled Profitvue enterprise back office system from Aptech Computer System to centralized property accounting.  This is technology plays an important part of hotel operations. The Profivue back office accounting system is internet-enabled, so a PC is the only back-office hardware. The same for the front office systems. It is a great saving for its owners. Since Profivue is flexible enough for Benchmark to have a standard chart of accounts and general ledger for all its properties, Benchmark can quickly integrate a new property into Benchmark's processes. It just bring financial team members from other properties, who are familiar with the system and chart and G/L. So a new property can be ran very quickly without the usual hardware and software installation and staff training. Another advantage of this system is that Benchmark's financial stockholders, management teams, and guests benefit a lot from it, so they always support these innovations, which can later stimulate the company's success. Applying new technology in operation management can help company win a larger market share and develop fast.
Yingjie Cao

Cutting-Edge Audience Feedback - Meetings And Conventions - 0 views

www.meetings-conventions.com/...a38408.aspx

Meetings Technology

shared by Yingjie Cao on 20 Oct 12 - No Cached
  • Audience-response systems (ARS) have become more sophisticated and portable, allowing presenters to ask questions on the fly and attendees to get involved in a program's content.
  • You can use it for surveys and evaluations. You can use it to engage attendees. You can use it for gaming. You can collect valuable information that you can publish after the event. You can grab it all with one tool
  • Devices also can be individually assigned to attendees to count attendance for crediting purposes
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  • the IML Connector has a more powerful microphone, eliminating the need for a fleet-footed helper to run the mike around the room. An extra feature is a speaker, allowing attendees to listen to simultaneous interpretation through the handset or headphones.  
  • No computer is needed when the devices are paired with the handheld base unit, called the Reply Solo, which gathers the answers and displays the results.
  • Each transmitter has a small LCD screen that indicates which answer the attendee has chosen.
  • As long as Wi-Fi is available, responses to Poll Everywhere surveys also can be sent in by laptops, iPads and iPod Touches. And answers can be tweeted and still come straight into the presenter's PowerPoint slides in seconds
  • Yingjie Cao on 20 Oct 12
     
    Technology absolutely plays important role to facilitate meetings and conference running smoothly. The Audience-response systems (ARS) ease the communication between attendees and speaker, which encourages the engagement from participants. As one big goal of meeting and convention is to bring people together and let them know each other, technology like ARS is essential for a successful meeting. According to most planners' experience, it's really annoying to pass around the microphone when somebody wants to ask question. The new microphone function is also added into ARS so that attendees can ask question without waiting for passing the microphone. In addition, ARS can track attendance for crediting purpose. As long as WiFi is available, surveys can be sent by laptops, iPads and iPod touches.
Yookyung Kim

Royal Caribbean Guests Cruising in Style with Enhanced Technology Solutions from CA - 0 views

www.mspnews.com/...e-with-enhanced-technology.htm

shared by Yookyung Kim on 27 Oct 12 - No Cached
  • "Our investment in technology has increased dramatically. Thanks to CA Technologies Business Service Innovation approach, we have transitioned our focus from maintaining IT systems to delivering new, innovative guest services with speed and agility."
  • "CA Technologies has enabled us to transform our IT organization and address the high expectations guests have as a result of the trend towards consumerization of IT,"
  • Yookyung Kim on 27 Oct 12
     
    Guests on 35 Royal Caribbean Cruise ships will now have an enhanced technology experience thanks to integrated and automated IT management solutions from CA Technologies. The goal of the new solutions is to give Royal Caribbean a competitive advantage through enhanced services for its guests. Now that Royal Caribbean can manage an increasingly complex IT environment with as few resources as possible, they may seek out new technologies to improve their guests' experience. The cruise ship line is using a variety of solutions from CA, including application performance management, infrastructure management, automation and project and portfolio management. They play a vital role in helping Royal Caribbean Cruise management in an efficient and effective manner.
mrive258

2016 Digital Marketing Trends to Implement into Your Hotel Marketing Strategy - E-Marketing Associates - Online Marketing Products for Independent Hotels - 0 views

www.e-marketingassociates.com/-your-hotel-marketing-strategy

shared by mrive258 on 20 Jun 16 - No Cached
  • The success of your search engine optimization efforts is heavily dependent on your hotel’s activity on social media. Google tends to favor social media accounts that frequently post and interact on different channels.
  • In 2016, we can expect more hotels using social media advertising to receive more engagement and interaction. Therefore, be sure your hotel is allotting a marketing budget for social media advertising.
  • It is important that in 2016 more than ever before, your hotel integrates a mobile strategy which must include a responsive website and a mobile compatible booking engine.
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  • Videos again will continue to dominate in 2016 especially YouTube
  • ahand019 on 20 Jun 16
     
    This article talks about some of the key digital marketing trends that hotels should implement in order to stay relevant. OTAs continue to dominate the market offering competitive pricing. Hotels need to ensure rate parity is in play and that they are setting themselves apart from the OTAs. Social search optimization and social media marketing are becoming more important in today's society. Hotels need to ensure their posts are social search optimized in order to have better placement in Google searches. They can also choose to advertise through social media platforms. This article also states that mobile optimization is more than just a trend. Travelers are increasingly using their mobile devices to play trips including booking hotels. Hotels need to make sure their websites are optimized so guests can easily make reservations. This article also recommends that hotels feature special offers for those guests who book using a mobile device. This is key for setting themselves apart from OTAs. Video marketing is the final trend discussed in this article. Creating videos is a great way to stay relevant and also connect with guests. Having videos on your website also helps your social search optimization because guests will typically spend more time on the site, which ultimately improves your ratings.
  • mrive258 on 29 Sep 16
     
    In 2016, hospitality marketing MUST include e-marketing in order to stay relevant. E-marketing methods should take into account social media marketing, as well as mobile compatibility and videography to increase traffic to your sites.
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