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deranique

Top Proximity Marketing Tactics And Tools For 2023 | MarTech Cube - 0 views

  • Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions.
  • Proximity marketing is also known as hyper-local marketing. This marketing tactic helps consumers get notified of offers, coupons, and discounts allowed by certain stores or shops specifically designed for that particular individual. Personalized advertising is restricted to the specific local area based on the technologies like Bluetooth, beacon, WiFi, geofencing, near-field communications (NFC), and QR codes.
    • deranique
       
      Provides definition & A list of the various form of connectivity to current and future customers.
  • Why is proximity marketing important? Business entities can easily target consumers by geotargeting feature Increases engagement by just downloading mobile applications Bluetooth/beacons help to pitch products through app notification Proximity marketing allows a competitive advantage for marketers Push notifications pop up and initiate communication with consumers Proximity marketing offers a personalized experience to consumers
    • deranique
       
      The importance of proximity marketing to the consumer and company.
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  • Hyperlocal marketing is useful to target potential customers with more customized advertisements based on buying patterns.
  • Proximity marketing tools & tactics also analyze the particular location and influence consumers’ purchase decisions in the near future.
  • Local advertising consists of small shops, local area marketers, shopping complexes, city blocks, store outlets, and small places where businesses pitch and promote their products and services.
    • deranique
       
      Various things that are marketed using advertisements.
  • QR codes
  • WiFi
  • Bluetooth Beacons
  • NFC
  • Geofencing
  • RFID
  • A proximity marketing strategy is highly useful for business owners to influence local area consumers.
  • The objective of proximity technology is to improve the consumer experience with more interactions. Utilizing timely and physically relevant data is key to the success of hyperlocal marketing strategies.
  •  
    I like how this article broke down proximity marketing and which tools it targets for different consumers. I also enjoyed the graph is used for popular proximity marketing solutions. This article helped me understand this concept a bit more and in an easy way
marylauren1717

Austrian Hotel First to Feature Rooms with Minimalist Locks | News | Hospitality Magazine (HT) - 0 views

  • VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY Group, has installed the world’s first invisible door lock at the 5-star Hotel Bristol in Vienna. Essence by VingCard is a revolutionary concept in hospitality security, taking minimalist design to the extreme by eliminating all lock hardware on the door. Essence encases all electronic components inside the door itself to make the access devices practically invisible to hotel guests.
  • VingCard Elsafe’s suite of RFID locking systems feature contactless access control via Radio Frequency Identification (RFID) encoded communication and secure anti-cloning software. Additionally, VingCard Elsafe RFID solutions are designed to be easily adapted to Near Field Communication (NFC) technology that is expected to be in widespread use globally within a few years and which will enable travelers to use mobile devices as room keys. Both communication protocols are compatible with Essence by VingCard locks.
  •  
    VingCard Elsafe provides electronic locks, in-room safes, and advanced energy management systems for hotels. At the Hotel Bristol in Vienna, the first invisible door lock has been installed, taking minimalist design to new heights. Without compromising the security of hotel guests, VingCard Elsfae is able to the hide the lock components from the user, allowing for a more sleek door.  WIth the use of RFID and secure anti-cloning software, this solution is designed to be adapted to Near Field Communication technology which will allow guests to use their mobile devices as room keys. Besides aesthetic advantages, Essence by VingCard Elsafe minimizes integrated installation and maintenance. 
Claire Conway

OpenWays to embed Mobile Key into FCS i-Guest | Hotel Management - 0 views

    • Juan Du
       
       I think it is a very good technology. The OpenWays Mobile key built in a unique smartphone application that let users access hotel information. This technology can do a lot of things. Guest do not worry about their safety, they can use the mobile key to lock the door,manager their membership points, search the room information, local destination. If they have the OpenWays Mobile Key they don't need to have a key in their handbag. They have a unique number that can open their room. I like this technology. It is very convenient and also the hotel can save money.
  • OpenWays uses Crypto Acoustic Credential (CAC), Pure NFC, and RFID to enable guests to skip the traditional check-in process and open their room doors using their cell phone.
  • The FCS i-Guest app with OpenWays Mobile Key built in is a unique smartphone application that lets users access hotel information, room reservation details, local attractions, restaurants, and other amenities
  •  
    This article discusses how a self service mobile app called FCS i-Guest has also included OpenWays Mobile Key in its program. Now the guest can use the app to see reservation details, hotel information, checkin, and got straight to the room and unlock their door. Now there is less hassle for the guest, since all their secure information is stored on their phone.
Nicole Spencer

MICROS First to Integrate and Implement Isis SmartTap(TM) Mobile Commerce Application in the Hospitality Industry - Entertainment News - redOrbit - 0 views

  • integration of the Isis SmartTap(TM) mobile commerce application into the MICROS Simphony(TM) point of service (POS) platform, allowing consumers to make purchases, redeem offers and present loyalty cards with the single tap of their smartphone.
  • installation includes a MICROS Workstation 5A (WS5A) equipped with an NFC enabled reader at each of the 10 lanes to facilitate tap and pay mobile payments, increasing speed of service.
  •  
    The following article introduces MICROS Systems, Inc, a leading provider of IT solutions for hospitality and retail industries, announcement of a new integrated mobile application, Isis SmartTap. Isis SmartTap is a mobile commerce network that has transformed how people shop, pay and save, in which MICROS Systems has first implemented to ARAMARK Basking Ridge location where the mobile commerce application will be put in to production. Customers will be able to make purchases, redeem offers and present loyalty cards within this mobile application, increasing speed service. The following application is a two-way integration of Isis SmartTap into a cloud-based MICROS Symphony POS platform. ARAMARK Basking Ridge is excited to offer its customers this new POS technology engagement of transactions.
  •  
    The following article introduces MICROS Systems, Inc, a leading provider of IT solutions for hospitality and retail industries, announcement of a new integrated mobile application, Isis SmartTap. Isis SmartTap is a mobile commerce network that has transformed how people shop, pay and save, in which MICROS Systems has first implemented to ARAMARK Basking Ridge location where the mobile commerce application will be put in to production. Customers will be able to make purchases, redeem offers and present loyalty cards within this mobile application, increasing speed service. The following application is a two-way integration of Isis SmartTap into a cloud-based MICROS Symphony POS platform. ARAMARK Basking Ridge is excited to offer its customers this new POS technology engagement of transactions.
yuzhu li

New Point of Sales Technology for Your Business | Family Money Values - 0 views

  • Chip based credit cards.
  • is closely intertwined with NFC and smartphones.
  • New payment services players.
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  • field offering lower entry costs to small merchants
  • With the ability to pair small mobile card readers with smartphones, businesses can ensure that their employees can take payment anywhere, anytime, which has tremendous potential for never missing a sale.
  • Enhanced security.
  • the natural evolution of a technology key to day-to-day business transactions, they are also a response to fraud and identity theft
  •  
    For family run business, according to Ms. Bekiroglu, to know its business' better way is to keep up all like payment kiosks, self-check out stations, touchscreen interfaces, etc. and the most important 3 parts are the "chip based credit cards", "new payment services players" and the "enhanced security". Chip based cards is more secure and the data is single used in the transaction, and it can crack down on fraud and identity theft. New payment services players mostly means the apps. From my opinion, the important thing for the whole business world is the security part. One of my friend used the credit card for gas, however, in days, the card had been used over 4 thousands. Finding out the reason is because the leaking information at the gas station. Only the security part has been enhanced, POS systems would be more effective.
YUE LI (3325307)

VingCard Elsafe - Worldwide Provider of Hotel Security Technology - 1 views

  •  
    This article is an introduction of the VingCard Elsafe that is the worldwide provider of hotel security. There are more than 39,000 properties worldwide and excess of 6.5 million hotel rooms being secured by VingCard Elsafe. VingCard Elsafe includes four main kinds of products. They are electronic locking systems, hotel safe series, energy management system, and software-based integrated room control dashboard. The e-locking system includes traditional magnetic-stripe, smartcard systems and the latest radio frequency technology (RFID) contact-less electronic locks compatible, near field communication (NFC), and the most reliable and widely spread wireless RF-online solutions. The hotel safe series provide the only UL-listed hotel safe series on the market today in keypad and RFID/RF-online models and it can also be offered with an internal power outlet. The energy management system provides an intelligent solution to reduce energy cost, while ensuring guest comfort and contributes to enhance green initiatives. The software-based integrated room control dashboard has interactive and user-friendly dashboard that for the first time integrates electronic systems and status to allow hotel properties in managing subsystems remotely over the hotel LAN or web-based connection. According to the introduction, VingCard Elsafe would be very practical to provide local sales, service and support the security management in hospitality industry even it may cost a lot on installation and maintenance.
rebecca Bonet

Keeping hotel locks safe | Hotel Management - 1 views

  • Our Classic magstripe locks do not store critical security information within individual locks, such as master key information, and any service device must authenticate itself through diversified encryption methods to gain access to the lock software
  • VingCard Elsafe’s locks can also detect tampering and work to alert hotel security staff using the company’s VISIONLINE system. “[The VISIONLINE system] incudes alarms to alert the hotel front desk if someone attempts to tamper with a door lock as well as providing real time alerts to the hotel’s security staff when activity is detected that a card is being misused,”
  • Other alarms include detecting that a door is forced open, left open, or ‘mule tool’ intrusions when a door is opened from the inside handle without an occupant in the room.”
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  • VingCard Elsafe provides comprehensive training on the technology for the hotel staff and encourages everyone who will have interaction with the locks to participate
    • TIANJIAN ZHANG
       
      Nowadays, locks security is an essential issue in hospitality industry. Actually, most hotels upgrate their locks systems with advanced technology. The role of technology in the security sector is fundamental, but despite the rapid technological progress, one thing has remained constant: the importance of trust. Whether hoteliers wising up to the fact that they've bought what could be called a flawed security system will be willing to trust the supplier of said equipment for a fix.
  • After installation, hotels must work to keep their staff trained and their system upgraded to keep pace with the latest security issues. 
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers.
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers.
  • When VingCard Elsafe moved the industry towards RFID technology, security was one key driver, and our primary focus was to add additional security to the RFID card to prevent cloning. To that end, VingCard Elsafe hotel locking systems do not work with cards that have no anti-cloning capability.”
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers
  • , preventing
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security
  • “  Our Classic magstripe locks do not store critical security information within individual locks, such as master key information, and any service device must authenticate itself through diversified encryption methods to gain access to the lock software ,” Shea said. “  When VingCard Elsafe moved the industry towards RFID technology, security was one key driver, and our primary focus was to add additional security to the RFID card to prevent cloning. To that end, VingCard Elsafe hotel locking systems do not work with cards that have no anti-cloning capability.”
  • VingCard Elsafe’s locks can also detect tampering and work to alert hotel security staff using the company’s VISIONLINE system. “[The VISIONLINE system] incudes alarms to alert the hotel front desk if someone attempts to tamper with a door lock as well as providing real time alerts to the hotel’s security staff
  • VingCard Elsafe’s locks can also detect tampering and work to alert hotel security staff using the company’s VISIONLINE system. “[The VISIONLINE system] incudes alarms to alert the hotel front desk if someone attempts to tamper with a door lock as well as providing real time alerts to the hotel’s security staff when activity is detected that a card is being misused,”
  • For instance, a ‘wandering intruder alert’ warns hotel security personnel when a card is presented to a number of different doors.  Other alarms include detecting that a door is forced open, left open, or ‘mule tool’ intrusions when a door is opened from the inside handle without an occupant in the room.”
  • After installation, hotels must work to keep their staff trained and their system upgraded to keep pace with the latest security issues.  
  • VingCard Elsafe provides comprehensive training on the technology for the hotel staff and encourages everyone who will have interaction with the locks to participate ,”
  • As with any hotel upgrade, hoteliers understand that renovation and upgrades are a regular part of running their business
  • Looking past RFID solutions for instance, VingCard Elsafe has made our RFID locks compatible with next generation technologies, like Near Field Communications (NFC), providing our customers with an easy upgrade path at reasonable cost.”  
  •  
    This article discusses the security issues with room keys. These hotel locks will not open with cards that are read as duplicates or duplicatable. The locking mechanism has been specifically designed to alert the front desk and secuirty departments in the event these locks are tampered with. I'm sure at one point or another we have all experimented with our room key and tried to open other doors. A system like this will prevent activity like that.
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    VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY Group, announces that it has phased out the use of brass metal plating and painting in the manufacture of its locking systems, opting instead to use a more eco-friendly process to color stainless steel. VingCard Elsafe has adopted a new method of metal coloration called physical vapor deposition, or PVD, an environmentally friendly process that involves vaporizing an alloy onto stainless steel within a heated vacuum. PVD requires no chemicals and produces no waste or hazardous materials of any kind, resulting in no environmental impact whatsoever. The PVD process has other added benefits, as well. PVD-treated surfaces have high wear resistance for discoloration, and the stainless steel adds enhanced anti-corrosion properties. Besides eliminating the negative environmental effects of the brass plating process, the move by VingCard Elsafe to simplify its lock manufacturing process has had other related green benefits. By doing away with the need for secondary surface treatments of the locks, new product components are now supplied directly from metal stamping to the point of use in the assembly line. This means less shipping and transportation is required for product manufacture, resulting in a diminished carbon footprint.
  •  
    VingCard Elsafe is a new kind of lock system, which contains RFID technology and is compatible with the Near Field Communications. It has several advantages compared to traditional magstripe locks. First of all, it can add security to the RFID card and prevent cloning, which is much safer than the traditional key card. Another is that it can detect tampering and know when and where staffs use the lock. It can send alert to the front desk. Moreover, the front desk can know when the door is forced open. However, before using the lock system, training program should be provided. So this new kind of lock system brings safety to the guests and to the hotels.
  •  
    This article talk about the issue that hotel are having with their security system lock for guest room. These cards are easy to duplicate. The new system will alert front desk or security if the lock has been tampered with. Other alarms include detecting that a door is forced open 'mule tool' instruction when a door is open from the inside handle without an occupant in the room.
  •  
    This article discusses the current state of hotel lock safety. Monitoring safety has changed as these locks become more automated. The article states that, "Hotel Management corresponded with Tim Shea, president of ASSA ABLOY Hospitality, for ways in which vendors are keeping hotel locks secure." Through VingCard Elsafe's locks, hotel security and safety has increased. VingCard says, "Our Classic magstripe locks do not store critical security information within individual locks, such as master key information, and any service device must authenticate itself through diversified encryption methods to gain access to the lock software." This is just one of the ways the locks increase security. The article also states that the system is cost-effective for hoteliers.
David Maggard

Hotels embrace high-tech features for tomorrow's guestrooms - Travel Kit - 0 views

  • Hoteliers are getting a sneak peak at the concept at the Hospitality Industry Technology Exposition and Conference (HITEC), which began Monday in Baltimore.
  • he lock uses a wireless technology called Near Field Communication (NFC), which allows two devices to interact with each other over a short distance – just a few inches or so. Once you check into the hotel online, a room assignment and a unique code would be sent securely to your smartphone.
  • One of the main attractions: “Guestroom 20X,” an exhibit packed with high-tech creature comforts that organizers bill as “The Hotel Guestroom of the Future.”
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  • some people will worry about security,
  •  
    The tech people are saying the smart phone lock/key will change the whole industry. Some people are still worries about security issues but the it company is saying the technology is no different then programming a key cared which are already being used at hotels everyday.The smartphone is already a boarding pass,a flight tracker and travel guide so why not a hotel key ? Whats next ?
anonymous

Shift4 supports Google Wallet | Hotel Management - 0 views

  • Shift4 Corporation now supports Google Wallet on four newly integrated Ingenico PIN pads.The Shift4 interfaces for these four new devices – the Ingenico iSC250, iSC350, iPP320, and iPP350 – also support swipe-ahead functionality, meaning customers can swipe their cards (or touch their phones) and then enter their PIN (or signature) before the merchant finishes ringing up the order. Once the order is completed, customers simply approve the amount, get their receipt, and are on their way. In busy retail environments, the short time saved by this option quickly adds up.
  • The new NFC functionality integrates seamlessly with Shift4's existing DOLLARS ON THE NET® features including TrueTokenization® and 4Go®. It is now available to Shift4 merchants running the most recent version of Shift4's Universal Transaction Gateway®. Currently, the aforementioned devices are supported with no modification required to the Point-of-Sale (POS) system.
  •  
    Shift4 develops payment technology for various types of business. The hotel I work in uses it to process gift cards. This article describes the company's newest endeavor with emerging technologies, in this case Google Wallet. Companies using Shift4 will now have the functionality of letting customers use Google Wallet, paying for a purchase by tapping or swiping your cell phone on a special screen, in a seamless integration with their current POS. Google Wallet or the iPhone Square Card Reader are technologies that businesses need to take into consideration when developing or enhancing their POS. Shift4 seems to be the front runner in offering this add-on. I imagine other payment developers will follow suit.
David Maggard

VingCard Elsafe Captures the "Essence" of HITEC 2012 with Successful Launch of World´s First Invisible Door Lock - 0 views

  • VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY Group, again captured the attention of hotel technology professionals last month, with the successful introduction of its latest hotel locking innovation
  • Essence not only eliminates a visible lock reader on the door exterior, creating a cleaner aesthetic in the hallway, but also eliminates bulky hardware on the interior of the door, making it more secure and visually appealing from inside the guestroom, as well.
  • “It served to confirm that our projections of where hotel locking technology is heading for the future are accurate, and that the market is continuing to embrace the trend toward minimalism in design, as well as RFID and NFC technologies, which we have incorporated into this new locking platform.”
  •  
    Ok so this is where technology and design are coming together featuring a brand new innovation in the lock world. There is no visible , physical site of a lock on either the outside or the inside of the door. The technology is being run off of RFID (radio frequencies) . No more , hard key or even inserting a key. This technology was just showcased in August 2 at the worlds largest technology show.
Charlesque Moses

HFTP's Guestroom20X features technologies from VingCard Elsafe and Axxess Industries, among others - 0 views

  • Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience.
  • While they are at the door, guests will find Axxess Industries’ IP Video Intercom. It replaces the more commonly used peephole
  • Shea said security technology has been a long-time development, but not implemented in hospitality – until now.
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  • Although these enhancements are beneficial to hotels worldwide, some wonder whether hotels are buying the technology and ultimately, implementing them.
  • the future of hotel technology is unclear, but moving forward requires a certain factor.
  • HFTP calls the developments showcased in the Guestroom 20X , “game-changing for the hospitality industry, opening a new avenue for delivering personal guest services efficiently and with ease.”
  • We’re seeing a technological revolution in hotels,”
  • A final security enhancement to the guest room is Ovation Networks’ EcoManaged, an energy management system. With Wi-Fi monitoring, the system measures and detects CO2 in the room and adjusts the room temperature as necessary.
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    Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience. As the organization Hospitality Financial and Technology Professionals (HFTP) prepared the 2012 guestroom exhibit Guestroom 20X for last week's HITEC tradeshow, the group sought new ways to make the room more modern, efficient and self-serviced.
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    As we can see technology is rapidly making its way into our field. This article explains how technology implemented in the guest rooms allow the guest to have a more personalized experience and feel that there belongings are also secure in the hotel. "The key thing is to provide something that's valuable to the person that uses it, the person that administers it and the person that supplies it," said Shea, whose firm's technology is one of many showcased in the futuristic room. This is very true considering that technology is not cheap and a lot of money has to be put into this new technological wave, but the consumers seem to be paying the money. Overall, technology is changing our industry and our companies either have to embrace it, or be left behind.
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    According to this article, hotels are coming up with new and more secure ways to make guests feel safe and comfortable. This can be extremely important for women traveling alone, or people with children. This article describes several new security features that can be added to hotel rooms that serves guests efficiently and with ease. The first new technology device is a Mobile Key Solution. Guests will be able to receive their room number and room key via their mobile phone or computer allowing them to bypass the front desk altogether. Also, at the door, it is equipped with IP Video Intercom that can replace the peephole. This intercom can routed to any device in the room and it can be accessed using mobile phones. Also inside the room is a high-tech safe that features four unique solution for providing extra security. Other security features are sound recognition smoke alarms and CO2 detectors. Right now, technology companies are ready to install new products, but there is question as to whether hotels are buying the technology. It is my opinion that as technology continues to advance, security will have to advance as well. Security for guests information, and personal safety will have to increase. More advanced room key technology is definitely a priority. There are too many issues with room keys and this can be a giant security issue. It is my opinion that we will start to see new security technology entering hotels in the near future.
  •  
    High-tech security products and hotel rooms can enhance the guest experience. The article introduced some new technology related to the hotel room security, including the door's Mobile Key Solution lock, RFID and mobile-friendly NFC technology, Axxess Industries' IP Video Intercom instead of the peephole. What's more, with IP connectivity, guests can answer the intercom using their mobile phones, also the new generation safe with RFID contactless, electronic lock. The most inspired tech is the Ovation Networks' Eco-Managed, an energy management system. With Wi-Fi monitoring, the system measures and detects CO2 in the room and adjusts the room temperature as necessary. With all these new technology integrations, guests security can be more insured and personalized, and provide hotel customer quite new experience.
  •  
    New technologies poised to change guest experience. Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience, they are making the room more modern, efficient and self-serviced. As we can see, the future of hotel technology is unclear, but moving forward requires a certain factor. In a hotel room, first and foremost, the guests will be able to open the door's wireless software, in this way, they will securely receive their room number and room key and makes it easy for them to check-in or check-out. In addition, guests may answer the intercom using their mobile phones. And they will feel more safe with the electronic lock to provide anti-cloning technology. Finally, guests will notice the SafeAwake Smoke Alarm Aid, it will alert guests when a smoke detector is activated which will give guests much more safe. Although these enhancements are beneficial to hotels worldwide, some wonder whether hotels are buying the technology and ultimately, implementing them. The technology is changing, the customers are embracing.
  •  
    Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience. As the organization Hospitality Financial and Technology Professionals (HFTP) prepared the 2012 guestroom exhibit Guestroom 20X for last week's HITEC tradeshow, the group sought new ways to make the room more modern, efficient and self-serviced.
  •  
    This article covered information on the projected security of the future in hospitality. The Hospitality Financial and Technology Professionals (HFTP) were working on developments that they planned to showcase in the HITEC tradeshow last year. These developments, collectively recognized as the Guestroom 20x, were expected to make hotel rooms more efficient and modern. These developments included obtaining rooms and keys without front desk interaction, video intercoms to replace peepholes, reinforced room safes, and a smoke alarm aid to properly alert guests in case of fire. There were also talks of an energy management system in the rooms included. The developments seem to be a start towards a changing way of hospitality. I believe that these developments are great options for hotels in the future. Of course, there are always risks that must be recognized. These risks could even be the downfall of the developments. Technology's ability to fail or malfunction is too constant at this time. System glitches, hacking possibilities and power outages could inconvenience these developments as well as inconvenience the guests at the hotel that use them. My main concerns lie with the option to obtain rooms and keys through PCs and mobile phones, the smoke alarm aid and the energy management. One technological failure could cause any of these to cease operating, which means that guests could be locked out of their rooms, in danger if there is actually a fire (or inconvenienced because of a malfunctioning alarm), or inconvenienced because of a nonworking room temperature gauge. These issues could lead to many problems for the hotel that hosts these developments. So, the companies should analyze these issues before installing these developments.
haelidenton

Apple wants to change the way you spend money - 0 views

shared by haelidenton on 21 Sep 14 - No Cached
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    Apple has created momentum for POS enhanced technology with it's announcement of the new Apple Pay platform. No longer will customers need to search wallets or purses for cash or credit cards to buy products, no longer will customers wait for and sign receipts. This new e-wallet tech will allow users to make fast transactions using their Apple smart phone. Major retail establishments such as McDonalds have signed on to promote and provide the necessary catalyst to make this technology mainstream. The benefits are very clear, with the increased transactional speeds promoting better customer service and also increased throughput at the retail counter. And this will also enable smaller companies enhance their profitability by utilizing such an easy purchase platform. How does this new tech work? Very simply, it users "near-field communication technology or NFC, which allows for the transfer of small amounts of data between two devices held closely to one another." Just tap your iPhone to the terminal and the transaction is complete. The concern for data security still exists, however "Industry experts will be watching as customers road-test Apple Pay." Apple Pay and similar products from Apple's competitors are the future. Businesses that embrace this technology will be in the enviable position to cater to tech-savvy customers and will see increased revenue as a result.
clatt001

Top 10 Hospitality Technology Trends for 2018 - 0 views

  • Mobile device as door key
  • Some hotels have already starting using implementing this, whether it involves NFC technology or visually scanning a code like many airports now do with plane tickets.
  • Service automation
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  • Today, many guests prefer technology over human interaction for simple tasks
  • Fixed-mobile convergence
  • The room phone of the future may serve as a hub for a larger connected experience.
  • Guest apps
  • Battle for bandwidth
  • Location-based service
  •  
    Phones essentially, and unfortunately, are going to be around for peoples time at hotels. People usually go away to get away from real life, but unfortunately everybody likes to be on their phones still. The first four examples of this article highlight how phones are important with recent technology updates. Your new phone can now serve as a phone key, concierge, and do so much more with an app. Robots and other technologies are being implemented to replace human interactions.
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    This article was a great read. For the most part I have either witnessed some of these advancements or heard about them in some form or fashion. The trend that intrigued me the most, of course, was #9 - Tech Enabled Meeting Spaces. This is ALWAYS a demand for my clients. Will they have wifi, will they have a polycom, adapters for their laptops, etc. Some clients, especially tech groups, that I have want their own entire network created and work hand in hand with our IT department to configure all that needs configuration. I think these trends are great, and positive, trends that if done correctly can meet the guests' expectations and as a result increase GSR (Guest Satisfaction Rates).
sigomezsh

How restaurants are bringing tech to the table in 2021 | Restaurant Dive - 1 views

  • Sit-down restaurants have traditionally abstained from digital innovations and other kinds of consumer-facing technology out of fear that these changes could cheapen the diner’s experience and undercut their value proposition
  • among diners who plan to eat inside a dining room or fast food concept in the next few months, 64% say they would sit in the section that offers traditional table service
  • This prioritization seems to directly reflect diner sentiment, with 21% of consumers planning to dine inside a restaurant reporting that contactless payment options would factor into their restaurant choice. This is especially true for younger consumers: 29% of Gen Z diners said contactless payment solutions would influence where they eat compared to 24% of millennials and 18% of Gen X consumers. 
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  • Fifty percent of full-service restaurant operators said they have added digital menu access via QR codes since March 2020, according to NRA’s 2021 State of the Industry Report. But it hasn’t become a point of differentiation in the mind of the consumer — only 1 in 5 diners said the option of accessing a restaurant’s menu through their phone or a QR code would make them more likely to choose one restaurant over another in the next few months. 
  • "People were less inclined to look up drinks, cocktails and wine through the QR code, so more often than not we would drop the beverage menu with each guest [that featured] a QR code for the food menu, and if they wanted a [physical] food menu it was available upon request."
  • The functionality of an NFC tag or a QR code on a table brings so much digital transformation opportunity that maybe the aesthetic that used to be a primary concern is now a secondary concern."
  • One-hundred percent of foodservice operators reported in a December Panasonic survey that the pandemic has intensified their sense of urgency to adopt transformational technology, and respondents are implementing tech that prioritizes safety and self-service in response.
  • Allowing diners to order and pay at their tables without a waiter, however, could have a material impact on sales and diner satisfaction, he said, because it takes pressure off restaurant employees and diners when the dining room is very busy.
  • There was a stat we were able to generate that paying on your own device rather than waiting for a server to drop off the check actually saves 21 minutes of table time on average across our network… and that’s great for a restaurant because they have the ability to increase their revenue per hour per seat,
  • Digital integration at the table also primes diners to become more loyal customers and gives restaurants greater customer ownership in and outside of the restaurant
  • I can automatically redeem my offers and my coupons from a loyalty program. And from a digital transformation transformation perspective, I'm now a user within that restaurant's ecosystem," May said. "So that means online I can be provided offers that are tailored and personalized to what I had [during] the meal at the restaurant."
  • Some experts believe that air technology within restaurants could eventually become featured design elements as well.
  • According to NRA data, 85% of adults believe going out to a restaurant with family or friends is a better use for down time than cooking at home, and 67% of consumers surveyed between Dec. 4-6 reported they aren’t using restaurants as much as they’d like. 
  •  
    This article talks about how we have seen technology in restaurants change in the past year as well as what to expect moving forward. Restaurants have begun to see how new technologies like contactless pay are allowing them to expedite services and benefiting their businesses. It also discusses how even though things like QRs have become more common they won't replace aspects of service experience that are crucial to hospitality.
anonymous

Point of Sale Advantages: Top 10 Reasons POS Systems are Better Than Cash Registers - 0 views

  • POS systems are easier to use and more cost-effective than ever before.
  • When your cashiers have the right tools to support how they work, your operation will run more efficiently.
    • anonymous
       
      Increased Efficiency POS help employees run transactions more efficiently because it is a more advanced system than regular cash registers.
  • Point of sale advantages also include the ability to readily accept diverse payments types including EMV chip cards, contactless payments (NFC), and mobile wallet payments such as Apple Pay, Android Pay, and Samsung Pay.
    • anonymous
       
      Expanded Payment Capabilities POS accepts diverse payment methods which nowadays is an advantage because people don't always pay with the same traditional methods, nowadays a lot of people (including myself) pay with ApplePay.
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  • POS software is simple for employees to learn, which will result in shortening training time and help them to be more productive overall.
    • anonymous
       
      Ease of Use POS not only makes things easier for the employees but it is also a simple system for them to use that won't take long to learn.
  • POS system will also give you real-time inventory data
  • POS software is going to save you hours of inventory management each week
    • anonymous
       
      Inventory Management POS is also capable of giving you a real time inventory data which means it is always updated for you.
  • Point of sale technology improves accuracy throughout your entire operation, with real-time data.
    • anonymous
       
      Greater Accuracy POS is also a very accurate system that is always up to date, there is no need for you to be updating it into other systems.
  • POS systems provide your customers with more detailed receipts rather than just a slip of paper with the date and the amount of the sale.
    • anonymous
       
      Detailed Receipts Gives customers a much more in detail receipt with their purchase made. With POS system you can print things on the receipt like coupons or any other information you would like to provide your customers with.
  • Point of sale systems have reporting features that allow you to keep a close eye on sales, profits, and expenses like Cost of Goods Sold (COGS)
    • anonymous
       
      Reporting POS systems have a feature that gives you reports on your business whether it be reports on the sales or the expenses. It also lets you monitor "Key Performance Indicators" which will help you manage things so your business is always performing at its best.
  • POS system will also allow you to monitor Key Performance Indicators (KPIs) such as average customer sales, stock turnover, and sell-through rate
  • this insight will assist you in making the necessary adjustments to help you maintain profitability and competitiveness
  • with a POS system, you can print reports and, in many cases, import data directly with your accounting software.
  • Modern POS systems include time clock functionality, so your employees can clock in and out on a POS terminal.
    • anonymous
       
      Employee Management This a great and very efficient way for employees to clock in and clock out quickly and easily through the POS system.
  • A POS solution provides a faster checkout process than cash registers, especially if they’re using a barcode scanner to ring up the products.
    • anonymous
       
      Faster Service This is probably the advantage that most customers and employees like the most because it makes their jobs easier and faster and in turn they have happy, satisfied customers who just want to pay and leave quickly.
  • POS solutions can lower the cost of doing business while increasing productivity, improving your bottom line
  •  
    The articles talks about the many advantages of using POS systems over traditional cash registers.
Lymaris Collazo

Touchless Digital Menu System For Restaurants Launched - 0 views

  • The Interactive Firm, a premier provider of full-service social media marketing and guest reputation management services today, announced the launch of MyMenusOnline, its new touchless digital restaurant menu system.
  • With MyMenusOnline restaurant guests simply scan a tableside QR code or NFC tag to view the restaurant's menu on their own mobile device. The system is meant to replace traditional printed menus and eliminates concerns in potentially passing germs between in-house dining guests handling the same menus.
  • MyMenusOnline is managed and updated by the restaurant via any mobile device, tablet or desktop PC. All changes are pushed out to consumers in real-time, ensuring "daily specials" are always up to date.
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  • MyMenusOnline is 100% web-based and mobile optimized and there is no need for any app download.
  • Guests can also save restaurant menus to their mobile device home screens for future access.
  • "According to a recent COVID-19 report published by the  National Restaurant Association, restaurant operators that are getting ready to reopen will need to consider how they operate under much stricter sanitary guidelines," said Vallauri. "Some industry experts are calling for one-time-use disposable menus, which is sure to increase the operating costs for restaurant owners. With MyMenusOnline, we take that cost out of the equation."
  •  
    Consumers behaviors have changed due to Covid-19. They demand more sanitary practices on places. One of the things of the 'new normal' lifestile is e-menus. The Interactive Firm has launched MyMenusOnline which is a touchless digital restaurant menu. With MyMenusOnline consumers simply scan with their phones a QR Code to view the restaurant's menu. Besides the digital menu presented by the professor in the discussion, this could be the future of menus in restaurants.
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
  •  
    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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  •  
    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
  •  
    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
  •  
    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
  •  
    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
mmilian

How the pandemic solidified contactless payment | Mobile payments | Fast Casual - 0 views

  • While convenience is still important, the pandemic has put a spotlight on how safe mobile payment is, both from a data security and a public health perspective. 
  • While still popular, cash is falling out of favor as more and more people use credit and debit for even small purchases under $10. And in today's pandemic where cash can be a vehicle for virus transmission, people are even more reluctant to use it. 
  • people who use mobile wallets make purchases at a rate 23% higher than those who pay with physical cash or card, and spend 2.4% more per transaction.  The reason is similar to why people spend more on credit cards than when they use cash — because the money doesn't feel real. 
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  • As American businesses begin to reopen, informed consumers will be reluctant to touch shared devices like pinpads and payment terminals, and they won't be enthusiastic about handling cash. Contactless mobile payments will become a necessity for public health. 
  • 69% of restaurant goers find waiting for the check the most frustrating part of the dining experience; on average, it takes 12 minutes to pay from the time a guest requests the bill.  Pay at Table allows guests to pay for their meal when they're ready, on their own time schedule without that waiting period. They do it all from their mobile device. 
  • And when guests have money stored with a brand, visits among these guests increase because they've already made a commitment to keep coming back.
  • NFC payment is likely to increase in popularity, especially in this time when everyone is looking for ways to minimize physical contact throughout the shopping experience.
  •  
    This article is about touch less payments after COVID. It focused on three options: Paying at the table, the value touch less POS brings, and Near Field Communications which is used with Google and Apple Pay.
qyang010

What are the top 5 Proximity Marketing solutions for Retail? | by Henote Technologies | Medium - 0 views

  • Proximity marketing is continual marketing that refers to the study of encompassing radius surrounding a particular business establishment.
  • How does proximity marketing work?
  • The consumer must have a Bluetooth-enabled mobile device to get connected within the range where proximity marketing technique is being applied.
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  • Beacons are deployed where the consumer is currently located, to send out and receive marketing information messages.
  • It’s vital for targeted consumers to download and install the relevant mobile application on smartphones to receive push notifications.
  • Proximity Marketing Solutions
  • The ultimate proximity marketing solutions that make the campaign highly effective are based on five different systems. They are:
  • 1. Bluetooth Beacons Based Solution
  • 2. NFC Based Solution
  • 3. Wi-Fi Based Solution
  • 4. RFID Based Solution
  • 5. QR Code Based Solution
cingram21

Events after COVID-19: Is it all Zoom from here? | By Malin Persson - Hospitality Net - 0 views

  • 1. NFC - Near Field Communication
  • These chips, which are essentially thin stickers, can be placed around your venue, and attendees can access whatever information you want to convey to them by simply tapping their phone to the chip – no app installation necessary!
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