Brands work to simplify revenue management - 0 views
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Yi Pan on 15 Feb 12Highlights: REPORT FROM THE U.S.-As revenue management becomes increasingly sophisticated and complex, many major hotel companies are rolling out new platforms and tools to help managers at the property level. Description: There are two main applications of property management system in major hospitality management companies. The first approach is to provide service for hotels without a revenue manager. The second prong is to give revenue managers a set of tools to control their own pricing structure at the property level. Besides combining hotels in a same region together, one advantage of property management system is to save related costs. In general, revenue management needs deep skill and expertise, so the price for hiring employees with these abilities is expensive. In addition, this revenue management system helps managers enter the system easily. With the immediately information about the marketing's pace, managers can open or close rates conveniently. And property level managers can sell strategies to various best available rates. Property management system provides brand supports to hotels. Hilton is making efforts to develop this revenue management system, at the same time, they hire more and more persons with skills to use it. This system provides franchises a new tool to learn customer experience or marketing situation of other areas.