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shineal

Sustainable Hospitality Technology Made Possible - CiHMS - 1 views

  • Sustainable Hospitality Technology Made Possible
  • the tourism sector can be harmful to the local environment due to the excessive tourist demands resulting in a large number of plastics & food wastes, overuse of water and energy supplies, and the social life of the local communities.
  • The fast-paced technology development has eased hospitality in making strides to becoming eco-friendly without leveraging the heavy financial burden. In order to transform into a green industry, hospitality has been gradually tapping into certain tactics to keep up with the sustainable bandwagon:
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  • Forgoing daily cleaning
  • With the integration of a motion and temperature camera detector, the central AC system automatically adjusts the hotel’s overall temperature to maintain at a certain level instead of manually setting your AC temperature to a specific degree permanently.
  • Smart energy and water-saving management.
  • Acknowledging your guest in opting out of the daily cleaning properly by rewarding incentive loyalty points or discount vouchers to other hotel facilities would lead to massive cost savings and environmental benefits.
  • Digitize the use of paper
  • Eliminating all menus, reservations, program flyers, and other hotels in-room compendiums and replacing them with a digital guest room tablet or a large touch screen interactive monitor at lobby area would dramatically reduce the number of paper, cardboard, and plastic waste in hotels operations.
  • Effective food waste management
  • The recent technology helps the kitchen come up with an ultimate menu that achieves wasting food supply by tracking records on kitchen waste on a daily basis.
  • Receiving centralized reports to keep you in check for multiple properties in real-time, accessible from anywhere anytime, and trouble-free integration with other hospitality software via Open API are the benefits of a cloud-based hospitality management solution.
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    This article on "Sustainable Hospitality Technology Made Possible" gives detailed tactics on how properties can lower their energy and consumption costs, and reduce waste which ultimately leads to protecting the environment. As explained in the article, this sustainability shift did not occur overnight, but rather through a progressive process that encompasses corporate social responsibilities and consumer sentiment.
aquin206

5 Ways You Can Reduce E-Waste - Human-I-T - 1 views

  • According to the World Economic Forum, more than 50 million tons of e-waste are produced each year.
  • E-waste is a serious threat to our environmental viability and our public health. The toxic chemicals and heavy metals that go into developing electronics seep into the soil, pollute groundwater, and release atmosphere-warming hydrocarbons when burned
  • Educate yourself on what gets put into your electronics.
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  • Solving the e-waste crisis is only possible if we understand the scale of its environmental impact.
  • Consider whether or not you actually need that phone or computer upgrade. The longer you hold onto your current devices, the more electronics will be kept out of the waste stream.
  • The way you take care of your devices on a daily basis makes a big difference in how well they work and how long they last.
  • If the time comes to part with that old computer or phone, make sure to dispose of them responsibly by donating your e-waste
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    According to the World Economic Forum, more than 50 million tons of e-waste are produced each year. E-waste is a serious threat to our environmental viability and our public health. The toxic chemicals and heavy metals that go into developing electronics seep into the soil, pollute groundwater, and release atmosphere-warming hydrocarbons when burned Educate yourself on what gets put into your electronics. Solving the e-waste crisis is only possible if we understand the scale of its environmental impact. Consider whether or not you actually need that phone or computer upgrade. The longer you hold onto your current devices, the more electronics will be kept out of the waste stream. The way you take care of your devices on a daily basis makes a big difference in how well they work and how long they last. If the time comes to part with that old computer or phone, make sure to dispose of them responsibly by donating your e-waste
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    This Human-I-T article on 5 Ways You Can Reduce E-Waste is a powerful one. The simple practice of unplugging my fully charged computer and phone, and regularly cleaning them are major takeaways for me from this article, to expand the lifespan of my devices. Additionally, donating gadgets that are no longer useful to lower-income households is something that I can implement since all my older electronics are stored in a cabinet at my home which will eventually be discarded. Thank you for sharing this article!
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    I really enjoyed this as its helped me understand how important it is to be vigilant of your electronics and how you dispose of them. Especially with the videos watched this week, it's good to have this source to go back to. Lots of great takeaways and people should be more aware of this.
vriverol

The Power of Social Media in the Hotel and Hospitality Industry - UP Hotel Agency - 1 views

  • According to Revenue Hub, 97% of millennials share photos on social media during travels, whilst 71% of travel agencies report better interactions with consumers when committed to a social media strategy. 
  • By providing engaging content that encourages interaction from followers on these channels – such as photos or videos of hotel amenities or local attractions – hotels can make a lasting impression on prospective guests even before they step foot inside the lobby.
  • Using targeted ads on social networks like Facebook allows hotels to reach potential customers who may not be aware of their business yet
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  • It’s also important to not just talk at people, but engage in conversations where possible – this helps build relationships between potential customers and creates loyalty towards your brand over time
  • You can also leverage influencer marketing by partnering with relevant influencers who have already built up a large following among potential guests
  • By responding quickly to inquiries through channels like Instagram Direct or Facebook Messenger, hotels can demonstrate excellent customer service skills which will further strengthen relationships with existing customers while also attracting new ones.
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    Majority of millennials use social media to share their travel experiences with their friends. Social media is a very important tool in this day and age for the travel industry and hospitality. Engagement with potential guests online sets a more positive first impression, and can lead to more bookings and exposure. Social media also allows businesses to reach a larger audience by using targeted ads on different social media platforms. Tracking these ads can help improve the marketing strategies to see which ads are providing more traffic. Having a strict and consistent schedule of posting content can also be helpful, as it shows potential guests engagement with the community, especially if there is a lot of interaction in comments, as well as giveaways thrown in to the mix. Businesses can also partner with influencers to show off their locations for them to their massive followings. This increases the awareness and showcases the property to a large audience that may not have seen it otherwise. Social media, if used properly, can be a great tool to engage with existing and potential guests. Communication and engagement build loyalty, while broadening the audience spreads awareness.
krikooo94

Proximity Marketing Geofencing Versus Beacon Marketing: Which Is Better? - Propellant Media - 1 views

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    Proximity Geofencing marketing allows company to micro-target people based on where they go. Digital geofences can be placed around the perimeter of a location and will send passerby's advertisements regarding that location. Beacons run off bluetooth resulting in more indoor use due to range capabilities.
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    Thanks for sharing this article on Proximity Marketing Geofencing Versus Beacon Marketing. I learned quite a bit from this post, for example, the benefits of Proximity Geofencing Marketing; particularly, a) the ads will continue for up to 30 days after persons leave the location, b) this technology is compatible with multiple types of devices and c) less set-up time is required.
mabbate

Proximity Marketing and How Does It Work - 1 views

  • Bluetooth proximity marketing involves setting up a bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images, or video via the respective mobile app. There are a number of must-haves required to employ this marketing strategy. They are:  The consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technology is being applied.A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information.The targeted consumer should have downloaded the relevant mobile application and installed it on his or her phone that is capable of receiving push notifications. This can  be your own brand app or the larger building app (For example a mall’s map or a specific brand within the malls app)
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  • he notable patterns in buying behavior help complete the picture for brands that use them. 
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  • Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools. 
  • Customers got mobile coupons, via the app, which enticed them to purchase a coffee and receive a beverage from the new drink line for free.
  • . The notifications would give out the time of the event and directions to the event happening on the day when a consumer is present at the store.
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    The ability of proximity marketing will be able to reach markets based on location.
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    Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.
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    I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.
smend120

Green Computing, a contribution to save the environment | Lancaster University - 1 views

  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment.
  • Green computing is the environmentally responsible and eco-friendly use of computers and their resources. In broader terms, it is also defined as the study of designing, engineering, manufacturing, using and disposing of computing devices in a way that reduces their environmental impact.
  • Green Computing involves reducing the environmental impact of technology. That means using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries
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  • Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling (i.e. consumed by computers which are not in use but still turned ON).
  • A recent example is seen in Intel's 2030 strategy. Intel has been committed to continued progress on achieving net positive water use, 100% green power and zero waste to landfills across Intel's global manufacturing operations.
  • Because "one company can't solve climate change" according to Intel CEO Bob Swan, Intel is marking a new era of shared corporate responsibility and collaboration.
  • Green design: Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  •  Green manufacturing: Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  •  Green use: Minimising the electricity consumption of computers and their peripheral devices and using them in an eco-friendly manner.
  • Green disposal: Repurposing existing equipment or appropriately disposing of, or recycling, unwanted electronic equipment.
  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment
  • Green Computing, a contribution to save the environment
  • hat means
  • The world is facing challenges that we understand better each day as we collect and analyse more data, but they go unchecked without a collective response - from climate change to deep digital divides around the world to the current pandemic that has fundamentally changed all our lives. We can solve them, but only by working together.
  • G
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  • using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries. Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • If we think computers are non-polluting and consume very little energy, in fact the use of computer plays a big role in environment pollution. It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling
  • the U.S. Environmental Protection Agency (EPA) launched the Energy Star program, a controlled labelling program to promote and recognise energy-efficiency. The Energy Star label has now certified more than 75 different product categories, homes, commercial buildings and industrial plants. The program has also resulted in the widespread adoption of sleep mode among electronics' consumers.
  • in 1992,
  • The IT industry is putting efforts in all its sectors to achieve Green Computing.
  • Equipment recycling, reduction of paper usage, virtualisation, cloud computing, power management, green manufacturing are the key initiatives towards Green Computing
  • one company can't solve climate change
  • reen Computing involves reducing the environmental impact of technology.
  • Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  • Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  • Green Computing has an optimistic future for saving the environment with ample avenues for making it possible. Hope we move forward with the goal of efficient computing while making the earth greener.
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    Green computing, commonly referred to as "green technology," is the study of creating, utilizing, and disposing of computing systems in a way that minimizes their impact on the environment. The ecologically friendly and ethical use of computers and their resources is known as "green computing." A growing trend that has established itself as the preferred method of doing things while preserving the environment is "Going Green." Green computing aims to lessen technology's negative effects on the environment. This entails conserving energy, cutting waste, and fostering sustainability. The goal of "green computing" is to lessen the carbon footprint left by the information technology and systems sector and allied businesses. Green computing mainly uses two methods: e-waste and energy efficiency. Reduced resource use as well as the use of energy-efficient servers, peripherals, and CPUs are all part of energy efficiency. And e-waste is how electronic garbage should be disposed of properly. Even while we may believe that computers are non-polluting and require relatively little energy, their use really contributes significantly to environmental pollution. Only 15% of the estimated $250 billion annually spent on powering computers globally is thought to be used for computation; the remaining energy is lost idling on inactive machines. Since energy consumption is the primary cause of CO2 emissions, any energy saved on computer hardware and computing will result in tons of CO2 emissions being avoided every year. The Energy Star program was established by the U.S. Environmental Protection Agency (EPA) in 1992 as a controlled labeling initiative to promote and reward energy efficiency. More than 75 different product categories, as well as residences, office buildings, and industrial facilities, have already received the Energy Star badge. Consumers of devices have widely embraced sleep mode because of the campaign. The IT industry is working to implement Green Computing across a
lazarobenitez

Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity - 1 views

  • Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity
    • rnobl005
       
      I'm fascinated by the applications hotels are incorporating into their business model and product line in recent years. What I liked about this article is that it shows that incorporating green technology doesn't have to be very difficult. The author cites that this is a growing trend in the industry. Using green methods can be great for brand perception as well as the operational bottom line. On a basic level, touchscreen tablets and energy efficient rooms seem to be the most popular updates to hotels. According to this article, hotels spent over $400 million on printing directions and collateral for guests in 2015. Companies can cut this cost significantly if they place a tablet in every room that displays the information digitally. InterContinental even went as far as to replacing print Bibles with digital versions on Kindles. Finally, managers should see the benefit of having guests funnel all of their requests through a database. They can mine through this data to gain insights on how to staff or order food/beverage goods more efficiently.
  • the implementation of in-room touchscreen tablets is increasingly being used as a method of making guest rooms better examples of green hospitality.
  • Energy efficiency is one of the biggest current draws for investment in in-room devices
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  • Lights and air conditioning can be shut off based on guest activity, and overall property energy use can be better monitored.
  • Hotel room tablets are also capable of replacing all printed materials traditionally housed in rooms by providing a digital storehouse of information that can be immediately updated or edited. Considering that the hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015, this is a tremendous opportunity.
    • rnobl005
       
      As a manager, see this number alone would lead me to incorporate green technology into my hotel
  • InterContinental Hotels completely replaced print Bibles with digital versions loaded on Kindle e-readers
  • By having orders and requests placed by guests through the in-room tablets and automatically filtered into a back-end system for staff review, hotel management can improve staff productivity
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    Businesses within the hospitality industry are continuously making efforts to strive towards sustainable practices through technology. Being energy efficient is key to most business and has become important. For example, the utilization of automation features in the guest room such as automatic lights on a timer or even automatic climate control systems can contribute to those costs. Also, having a system where changes to reservations or updates can be done electronically which will eliminate the process of having to reprint pages of paperwork. All in all, hotels are now growing with the technology today allowing them to adapt more and more green practices
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    "Green Hospitality and moving toward increased sustainability practices has become a large industry focus." This article is mainly about using technology instead of using of paper to facilitate the guests by using hotel room tablets. These tablets could replace all printed materials saving a lot of money on paper. "The hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015." Having tablets allows guests to have everything on their finger tips and it's even easier for the company to change or modify any guest information.
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    Green computer technology can bring more benefits to the hospitality industry. The hotel can save more costs and become more energy efficient because of the green computer technology. The hotel can set in-room touchscreen tablets. Energy cost takes 6 percent of operating costs. Hotel use pads or Android tablet devices to benefit both customers and companies. The first benefit is hotel room tablets can be used and managed more flexible. The hotel can monitor lights and air conditioning can be shut down based on guest activity. The second benefit is hotel room tablets can replace all printed materials traditionally in the hotel room. The data showed the hospitality industry already spend over 400 million on printing property. If the hotel can use tablet devices in the hotel room that could save more benefit. For example, InterContinental Hotels replaced print Bibles with digital versions a few years ago. Customers can choose different kinds of the book from digital devices. The hotel doesn't need to update their book again and again. In the future, digital devices will be updated more perfect and bring a fully functional touchscreen in the hospitality industry.
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    This short article talks about the positive impact of technology in the hospitality industry. It also illustrates some example of technology saving millions of dollars for hoteliers by saving energy.
tonycolon11

Green Technologies In Computer Science | Greener Ideal - 1 views

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    This article focuses overall on the explanation of what is green computer science and several different ways for you to practice that very same thing. Green computer science is definite as "the study or practice of eco-friendly computing or IT." This type of computing, while growing around the world and being a large part of the overall energy consumption, the problems with that grow as well. With the e-waste that comes with computing, green or otherwise, it is becoming more important than ever to try and find other ways of eco-friendly computing in order to combat the a,punt of e-waste that is produced as a result of the computing. The article highlights 3 different ways of eco-friendly to make sure you are doing your part and it also includes a symbol or brand to look for to make sure that the computer you do use or plan to use is eco-friendly as well. The secondary ways are as follows: 1. Dynamic power scaling which is a technique that allows a drastic reduction in the working rate or frequency of a microprocessor or link interfaces to reduce energy consumption and generation of heat by the chip. 2. Virtualization is a modern IT paradigm which allows separation of technology implementations and computing functions from physical hardware, while cloud computing is virtualization of computer programs via the internet. 3. Using terminal servers is a green computing technique that allows multiple users to connect to a central server, which performs all the processing; however, each user experiences the system on his or her terminal. Finally, the brand or symbol to look for on the computer to make sure that it is eco friendly and consume less power is the Energy Star located on products. In addition, it's not just for laptops; it's for computer monitors, printers, and desktops as well.
nunes305

What is green computing? - Definition from WhatIs.com - 1 views

  • Green computing, also called green technology, is the environmentally responsible use of computers and related resources. Such practices include the implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption and proper disposal of electronic waste (e-waste).
  • The work habits of computer users and businesses can be modified to minimize adverse impact on the global environment. Here are some steps that can be taken:
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    "Green computing, also called green technology, is the environmentally responsible use of computers and related resources. Such practices include the implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption and proper disposal of electronic waste (e-waste). One of the earliest initiatives toward green computing in the United States was the voluntary labeling program known as Energy Star. It was conceived by the Environmental Protection Agency (EPA) in 1992 to promote energy efficiency in hardware of all kinds. The Energy Star label became a common sight, especially in notebook computers and displays. Similar programs have been adopted in Europe and Asia."
sosor012

Ransomware attack on chip supplier causes delays for semiconductor groups | Financial Times - 0 views

  • Disruption from a ransomware attack on a little-known supplier to the world’s largest semiconductor equipment manufacturers will continue into March, in a new setback to chip production after years of coronavirus-related delays.
  • first identified on February 3,
  • MKS’s customers include many of the largest companies that produce semiconductors and the specialised equipment necessary to manufacture them, including TSMC, Intel, Samsung and ASML.
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  • The company had revealed on Monday that it could still take “weeks” more to restore operations and would cost hundreds of millions of dollars in lost or delayed sales. Most ransomware victims are able to recover in about three weeks, according to industry estimates.
  • The attack affected “production-related systems
  • , the company has now told the US stock market regulator that it is unable to file its annual report on time
  • the final impact on quarterly sales could total as much as $500mn — more than half what Wall Street had previously predicted
  • The semiconductor supply chain, which in many places relies on components made by only one provider, has faced repeated shortages over the past two to three years due to production and logistics delays.
  • However, demand for smartphones and other consumer electronics has waned in recent months as coronavirus lockdowns eased and consumer spending has been squeezed by inflation.
  • , it is unclear if MKS will be encouraged by US law enforcement to resolve the issue by paying a ransom.
  • Shares in MKS fell by about 15 per cent between February 3,
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    The article "Ransomware attack on chip supplier causes delays for semiconductor groups," discusses the affects on a company due to a cyberattack that occurred February 3rd. The company is believed to have setbacks into March and that it would cost hundreds of millions of dollars in lost or delayed sales. The company also believes they will be unable to file its annual report on time and possibly have to resolve the issue by paying a ransom. This also cost a 15% decrease of shares for the Company.
amoon008

Tech roundup: New POS systems want to do it all for restaurants - 0 views

  • Toast, went public last week in an offering that valued it at around $30 billion. Meanwhile, two other providers unveiled their own all-in-one systems. Here’s a look:
  • Presto Flex:
  • The company’s new front-of-house ordering tablet can be used to enable pay-at-the-table or as a server handheld, ordering kiosk or drive-thru line buster. It is also voice-enabled, allowing guests or servers to place their order by simply saying it out loud.
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  • he cloud-based system allows servers or guests to initiate the ordering process and guests to pay at the table using their phones. It also integrates with GoTab’s other products such as online ordering and delivery software.
  • GoTab POS:
  • The delivery provider is bringing its technology to the Washington Football Team’s FedExField, allowing fans to order concessions through the Grubhub app or by scanning a QR code at their seat
  • Uber Eats made it easier for users to find nearby food.
  • Councilmember Cherelle Parker has introduced legislation that would remove the end date from the city’s 15% limit on what delivery companies can charge restaurants (10% for delivery and 5% for any other fees). If passed, Philly would join San Francisco and New York as the only U.S. cities to make their pandemic-era fee caps permanent. Delivery providers have sued both cities over those laws. 
rosedelice

4 Ways Robots Will Improve Our Standard of Living - 0 views

  • There is no question that robots are a great deal more efficient than humans, especially when it comes to things like manufacturing goods. Not only are robots able to work with better accuracy, which reduces the amount of time and materials wasted, they can also work faster (and longer) than humans can. While this can have an adverse impact on the jobs that people rely on, it also, by lower manufacturing costs, makes the price of goods cheaper. This, in turn, has the effect of making those goods, whether they be cars, clothing, or computers, more accessible to a wider number of people.
  • Instead of thinking about robots purely in terms of the people they might replace, it’s instructive to think of the benefits they will bring. From more fulfilling jobs to increased access to goods and services previously only available to the wealthy, there’s no question that this technology will have an incredibly transformative impact on the world at large.
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    Sometimes, we focus more about Robots replacing humans, but we don't see the whole picture. Robots work with better accuracy which reduces the amount of time and materials wasted. It is a fact that will impact people's jobs; However, by helping company saving money, the price of good will be more affordable.
melnetra112

What is LEED Certification in Real Estate? - 0 views

  • LEED stands for Leadership in Energy and Environmental Design. It’s an internationally accepted green building certification system designed by the US Green Building Council (USGBC), a non-profit organization consisting of members from real estate, construction, finance, and technology sectors.
  • LEED certification means that your hotel has met certain standards for sustainability. There are four LEED levels
  • LEED commercial projects earn points
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  • Sustainable sites Water efficiency Energy and atmosphere Materials and resources Indoor environmental quality
  • LEED certification is good for your guests and employees, the planet, and, ultimately, your bottom line.
  • LEED buildings are shown to improve worker health and wellbeing, in addition to being a better experience for your guests. LEED buildings bring in clean air and natural light, and discourage the use of harmful chemicals found in paint and other building supplies that can impact our health over time. Employees feel better, and that impacts morale
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    LEED certification system is designed by USGBC a non-profit organization. LEED certification mean that a certain standard has been removed in order to build a better environment. The certificate of LEED is shwn to improve worker health and wellbeing
sydneywolfson

What is Contact Tracing? - 0 views

  • Contact tracing is a public health practice that health departments use to identify and notify people who have been exposed to someone with an infectious disease.
  • Public health workers reach out to these exposed people to tell them that they've been in close contact with an infected person and to give them information and support to help them keep themselves and their loved ones safe.
  • People who have tested positive for COVID-19 infection receive a phone call or a short survey by text or email from the health department, asking them who they may have exposed while they were contagious
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  • Your identity and health information that you provide to a contact tracer is always kept confidential. It will not be shared with anyone who may have been exposed. 
  • Anyone who was within 6 feet (2 meters) of an infected person for a total of 15 minutes or more within 24 hours is considered to be a "close contact."
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    This article talks contact tracing with Covid-19. Health care works will contact anyone that person has been in contact with via phone call or text to let them know about the exposure.
sarahcarniglia

Pandemic Has Changed The Future Of Cloud Computing - 2 views

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    This article talks about cloud computing and how the pandemic has increased the demand of internet. The demand has came alongside employees working from home, education being brought online and e-commerce activities. Cloud computing is being integrated into businesses because of this flexibility, cost efficiency, and security.
smajo003

Technology in Hospitality: 20 Trends Shaping the Industry - 0 views

  • With so much innovation and change in the hospitality space, it can be difficult to decide what new software to purchase or where to allocate budget. Although the industry changes rapidly, it’s clear that a few key trends are driving hotels forward.
  • 2. Digital cashless tipping Fewer guests are carrying cash, but service workers like valets, housekeepers, bartenders, and bell staff still expect and deserve tips. The solution? Digital tipping apps that allow guests to leave tips via credit cards or other digital payment methods. By scanning a QR code or clicking a link, guests can access the platform, and the platform handles tipping employees out.
  • 3. Contactless Check-in The pandemic expedited the industry’s shift toward contactless check-in, as hotels sought solutions for guests and employees who wanted to minimize face-to-face contact. But this trend is here to stay, as both guests and hoteliers can benefit from faster and more convenient check-in processes via mobile apps and digital room keys or self-service check-in kiosks that scan IDs and dispense room keys.
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    Technology is shifting rapidly and the hospitality and tourism industry is adjusting accordingly. As customers begin to change their way of interacting with business, so must the business. As an example, more customers are becoming familiar with self check out options therefore many companies are adding this service to their stores. Customers are also changing the way they pay for things, like apple pay or google wallet, cash is a rare payment option. So in the restaurant industry tips are now becoming a quicker thoughtless transaction, so digital tips are the norm now. This article will open our eyes to 20 trends that will shape the industry through technology, and this only touches the surface.
bingkunwu

Hospitality Technology: Trends Shaping the Industry | UCF Online - 1 views

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    With the advancement of technology in the hospitality sector, much has been adopted to fit the new environment. And as technology aid, the interactive sense of technology across hospitality, some of the major trends that have begun to manifest are shaping the industry and the sector. Technology modified the advancement of utilities and different facilities to transition from electronic to digital in the 21st century. And thus, evoking the need for keyless entry. Hotels with integrated technology can allow guests to access their rooms through smartphones, kiosks, and sometimes plastic cards as keys. The initialization of voice command services such as Amazon's Alexa has been brought to offer a comforting experience as guests can interact and request reservations through Alexa. Robots have been used to adjust the scenes and operations of smart hotels. Thus, every facility within the environment becomes accessible in a digital way. This is also supported by advanced security and digital amenities, which offer numerous growth opportunities.
bingkunwu

Impact of AI and robotics in the tourism sector: a critical insight - 1 views

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    Technology has amassed influence in different and dynamic sectors of the economy. Tourism has become the following field that Artificial Intelligence and robotics seem to merge their roles and optimize service and customer experience to evade any current challenges and change the sector. Through a systematic review of AI and robotics as emerging study designs in tourism, radical complementary dimensions to the future of tourism prompt a proactive strategy to make travel arraignments simpler, customized, automated and insightful. As AI allows continuous learning for machines, the introspective field will monetize such knowledge to learn about travellers' behaviours and interests to inclined personal experience. Tourism marketing needs a positive and improved change that will undoubtedly venture into a safe world from the infective Covid-19 pandemic and enhance expertise in applying Robotics and AI. The infrastructure of tourism as a sector with destinations, hotels, and travelling will be endowing the use of AI to prompt it to surpass human performance. Through AI, a wide range of information will be collected, stored and utilized to calibrate the center of satisfaction in the experience shared. Devices such as Virtual Reality, Facial recognition, Chatbots, Google maps, robots, and language translators are set to give the first experience in regulating destinations and facilities and optimizing services within the sector.
chicao27

Optimising digital marketing and social media strategy: from push to pull to performance - 1 views

This article demonstrates the effects of a push-and-pull marketing strategy on the grocery industry. The authors focused on recent information technology developments, such as mobile services marke...

technology mobile

started by chicao27 on 12 Apr 23 no follow-up yet
lflor087

Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views

  • social media marketing for hotels will be the make-or-break factor for many hospitality brands
  • why it’s so important, detailed tips, suggested best practices to follow, and examples you can use
  • real-life examples of social media marketing for hotels
  • ...52 more annotations...
  • Social media marketing is a vital
  • integral part of every hotel's operations
  • has the potential to increase direct bookings and improve brand awareness
  • eight new users join TikTok every second
  • social media marketing increase visibility
  • generate a higher ROI
  • you’ll really stand out from competitors who aren’t putting in the effort on these same channels
  • advises hotels to consider social media as a channel for direct communication with potential new customers
  • that could lead to bookings
  • clear connection between the multi-touch opportunities
  • 1. Share slice-of-life content
  • recommend an 80/20 rule
  • day to day at the hotel
  • share “daily snippets, small but heart-warming stories
  • keep it personal and relatable
  • 2. Use your Google Business Profile
  • clients tend to overlook is Google’s own business review feature
  • they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
  • Any offers, news, and updates should also be added to the posts section to inform potential new customers
  • helpful for tracking
  • connecting content to bookings
  • we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
  • 3. Start with music
  • 4. Follow 80/20
  • Social media marketing also gives hotels creative new ways to interact with their audiences.
  • content creation
  • 80% of the content should be related to your destination, travel tips, encouraging engagement
  • 20% should be self-promotional
  • analytics that prove its success
  • “Always focus on quality over quantity.”
  • posting consistently, the algorithm will likely reward you for it on any platform
  • 5. Partner up
  • one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
  • the benefits go beyond saving time and money on content creation
  • 8. Use a calendar
  • Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
  • We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
  • partner share data on what content performed best, this guides our own content strategy
  • great way to get direct feedback
  • love seeing how our stayers interact with the suites and report on what they value to the most
  • 6. Be playful
  • 7. Don’t overthink
  • By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
  • Plot out the exact times and dates you’ll post
  • Create content ahead of time
  • 9. Project manage
  • 10. Choose content pillars
  • 11. Follow SEO rules
  • 2. Analyze the competition
  • Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.
  • What are other hotels in your area posting online?
  • 13. reStays
  •  
    This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.
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