Optimising digital marketing and social media strategy: from push to pull to performance - 1 views

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  #1 chicao27 on 12 Apr 23

   

  This article demonstrates the effects of a push-and-pull marketing strategy on the grocery industry. The authors focused on recent information technology developments, such as mobile services marketing and digital advertising. The study offers examples of techniques such as location-based social media feeds as promotion and using platforms (e.g., Instagram, Twitter, and Facebook) due to broad consumer access. The work aims to evaluate the effectiveness of new virtual marketing strategies in three key outcomes: the daily number of sales transactions, daily revenues, and daily profits.
  
  //efaidnbmnnnibpcajpcglclefindmkaj/https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1996444?needAccess=true

   

  <div class="cArrow"> </div><div class="cContentInner">This article demonstrates the effects of a push-and-pull marketing strategy on the grocery industry. The authors focused on recent information technology developments, such as mobile services marketing and digital advertising. The study offers examples of techniques such as location-based social media feeds as promotion and using platforms (e.g., Instagram, Twitter, and Facebook) due to broad consumer access. The work aims to evaluate the effectiveness of new virtual marketing strategies in three key outcomes: the daily number of sales transactions, daily revenues, and daily profits. <br /> <br /> //efaidnbmnnnibpcajpcglclefindmkaj/<a href="https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1996444?needAccess=true" rel="nofollow" target="_blank">https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1996444?needAccess=true</a></div>

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