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mtedd003

Event Technology: The 2019 Guide - 0 views

blog.bizzabo.com/event-technology-guide

event technology

shared by mtedd003 on 10 Oct 20 - No Cached
  • Event technology is any digital tool that helps planners complete tasks pertaining to their work as event organizers. Types of event technology include but are not limited to event marketing software, event management software and mobile event apps.
  • Before event technology, hosting an event was a very manual process. Attendee lists needed to be drafted contact by contact in Excel or on-paper.
  • Today, event marketers have a complex array of technologies to choose from. Everything from marketing to ticket sales to data collection can easily be added to an organized event tech stack.
  • ...19 more annotations...
  • Things like building websites, increasing event registrations, and email promotion are all made possible thanks to event technology.
  • While some event tools require manual data entry, others might automatically capture information for you. Some tools might perform competing tasks while other might actually work better together.
  • consider your business goals
  • Venue sourcing tools are any event technology program that allows event planners to search, browse, and filter through venue options
  • There are many tools for finding event venues and spaces but here are some options to consider:
  • EventUP allows organizers to directly message venue owners. They have a wide selection ranging from corporate event venues to private dinner party spaces.
  • Your event website is an important digital portal for prospects and attendees to get acquainted with your upcoming affair. Important details, registration and ticketing options, and additional marketing materials are all located here. These tools help you create this important piece of your event puzzle.
  • Tools for event registration offer users different ways to increase and facilitate attendee conversions. Some event registration tools specialize specifically in event registration but can integrate with other event technologies.
  • Event agenda tools help attendees learn about, select, customize and navigate their activities during your event.
  • If you want to drive people to your event, you will need a strong event promotion strategy. It also helps to have the help of event technology that was built just for this purpose.
  • email list segmentation and social media leveraging that turns attendees into brand ambassadors.
  • Getting feedback from event stakeholders is made possible with the help of live event surveys and polls.
  • Software integrations are what ultimately create a seamless workflow for your event planning process. There are three main types: open API integrations, native integrations, and third-party integrations.
  • s the competition within the event technology industry has grown, so too has the importance of providing easy to use tools for event marketers.
  • event ROI (51% according to the 2018 Event Marketing Benchmarks and Trends Report). This means that working towards event ROI clarity is a high priority task for many planners.
  • In addition to increasing labor productivity by 40%, organizers will be able to use artificial intelligence to efficiently allocate and spend their time.
  • Choose wisely.
  • Consider market trends
  • Sort through the noise.
  • mtedd003 on 10 Oct 20
     
    Event Technology is constantly being innovated in order to keep up with current market trends. AI is now becoming a future trend in event management software but with so many new technologies for events out there it becomes critical to keep up with also considering ROI. User-friendliness for example reflects both the consumer and the event company. When deciding a new product it is important to consider all the strengths and weaknesses of the product.
jasdhami95

CWT M&E makes small meetings easy with new global direct booking platform - 0 views

www.hospitalitynet.org/...4100955.html

CWT meetings small automate clients planners customize search

shared by jasdhami95 on 12 Oct 20 - No Cached
  • CWT easy meetings, a direct-booking platform for small meetings. The platform gives meeting organizers access to over 250,000 meeting rooms in hotels
  • unique venues & event spaces in more than 90 countries.
  • enables meeting planners to source and book venues,
  • ...6 more annotations...
  • most organizations still don't have any standardized processes or solutions to manage small meetings, the way they do for large events or transient business travel."
  • many of our clients spent up to 70% of their meetings and events budget on small meetings
  • aking the search and booking process simple and efficient for meeting organizers
  • The standard version of the platform, which is ideal for one-off meetings, is free for any meeting organizer to use and allows planners to easily search, compare and instantly book meetings.
  • Preferred venues and partners can be highlighted within the tool and made to appear at the top of the search results.
  • a customizable option for large companies looking to automate their meeting booking processes
  • jasdhami95 on 12 Oct 20
     
    CWT M&E has created a new website platform to help hotels and other venues streamline the process of booking meetings and small venue events. This is a helpful tool for meeting planners who are able to access over 250,000 meeting rooms easily and be able to book and modify any meeting room reservations directly through this website, instead of going through a variety of different channels in the past. The reason why this website was developed goes to show the first kind of solution for small meeting bookings which represented over 70% of client's budget before the pandemic. My take on this is that once pandemic restrictions are lifted, there is going to be a huge surge in demand for these meeting spaces so it will be crucial for hotel properties to be able to list their availability on this website which would be reducing any additional costs that go into booking meetings.
jessielee214

7 Things Every Hotel Management Professional Should Know | Cvent Blog - 0 views

www.cvent.com/...ement-professional-should-know

shared by jessielee214 on 18 Mar 20 - No Cached
  • To achieve that balance, a hospitality professional must understand this most important audience, beginning with two fundamental objectives:
  • Create an excellent event: This includes making registration easy, managing the event properly, and creating a unique experience. Remember, attendees are spending valuable time and money to participate – make it memorable so they want to come back the next time.
  • Achieve the company’s business goal: Perhaps the point of the event is to train employees, or network around emerging trends. Maybe it’s a regional get-together designed to rally the sales troops for the next quarter.
  • ...66 more annotations...
  • Complex Events
  • by Oxford Economics, around 1.5 billion people participate in business events every year, across more than 180 countries. Global business events generate over $1 trillion in direct spending, and supported 10.3 million direct jobs globally.
  • 2. The value of events
  • To understand planners’ goals and expectations for the event they’re tasked with creating, let’s start with the basics. Events generally are categorized by size, purpose, and type — all of which are increasingly dependent on a technology footprint and a digital experience.
  • 3. What makes an event: size
  • Understanding the basic mechanics around an event can help clarify the planner’s approach, and improve communication.
  • "Simple" Events
  • Defined as small, repeatable meetings with “simple” requirements such as basic audio/visual facilities, these events are usually limited to 100 or fewer participants.
  • Midsize Events
  • Larger meetings rely on technology, and require a robust marketing effort to attract attendees. Planners handling these more complicated events want fully branded websites, advanced registration options, and the ability to send targeted emails to their various attendee segments.
  • Small Events
  • The number depends on the area, but as a general rule a small meeting is between 100 and 250 attendees.
  • Forty-three percent of planners in Cvent’s Planner Sourcing Report cited live music and entertainment as their top strategy for building memorable experiences.
  • Planners tasked with arranging large-scale events need an array of solutions that help manage cost and risk, optimize the experience, and measure business impact — including ROI. 
  • 4. What makes an event: point and purpose
  • One can only imagine the chaos of a meeting without a point or purpose!
  • For venue managers, understanding the purpose of an event is critical in helping planners design the right experience, from registration to conference space needs and room management.
  • For Profit
  • The key is in keeping costs as low as possible without sacrificing the experience.
  • Corporate
  • Planners arranging a corporate event will likely need help driving attendance to sessions, generating leads, and tracking ROI.
  • Membership Growth
  • Associations and consumer groups rely on member events to raise funds and recruit new members. So it makes sense that planners are acutely interested in driving attendance.
  • 5. What makes an event: the experience
  • The popularity of events is due to the quality of the experience — one that’s a good measure more than a speech and a presentation.
  • 1. Why events matter
  • Live Entertainment
  • A Quality Keynote Experience
  • There’s also an emerging desire for shorter sessions and more interaction with the expert — before and after the keynote. Perhaps most of all, keynote speakers must be able to use real-world examples to support their data.
  • Food and Beverage
  • The trends underscore a preference for locally-sourced and creative, exotic cuisine. Consider that more attendees have dietary restrictions, requiring hotels and caterers to be accommodating and flexible.
  • 6. What makes an event: technology that puts everything together
  • Innovations such as virtual reality grab the headlines, and for good reason: according to a Consumer Technology Association survey in 2017, 77% of U.S. consumers are interested in purchasing VR equipment.
  • Branded Websites
  • Websites that promote the brand to attendees also create anticipation for the coming event experience. More practically, these websites help ease registration, check-in, and more.
  • Room Block Management
  • Venue managers who expect planners to use spreadsheets to manage room blocks risk losing business.
  • Digital Check-in Desks
  • Digital signs, self-service check-in kiosks and on- demand badging are increasingly expected as part of a smooth and easy event registration experience.
  • Real-Time Surveys
  • Branded Mobile Event Apps
  • This technology can expand the influence of the event to at-home registrants, and is effective at showcasing event space to planners.
  • Data Dashboards
  • We all prefer our mobile devices, and that doesn't change during an event. Attendees want instant access to agendas, updates, and networking.
  • Artificial Intelligence (AI)
  • Chatbots are popular with planners and hoteliers because they provide answers in real-time, and do so without much staff oversight.
  • Radio Frequency Identification (RFID)
  • RFID makes it easier for planners to collect data, such as surveys and session attendance.
  • 7. What makes an event: technology in the moment
  • Today, exceptional experiences also include a healthy amount of technology. From easing a time-consuming process, enhancing a stay or improving the level of interest or interaction with a topic, technology is at the forefront of helping planners create exceptional in-event experiences
  • To put it simply: if your guests are sitting idle and passively listening, then their energy and engagement is sure to decrease.” The great opportunity is to instill a sense of excitement and enthusiasm in your events through the connective power of technology.
  • Websites: It’s not just for registration. A good event website can drive engagement before, during, and after the event through interactive content, video and images.
  • Room Block Management: Helping every participant register quickly and efficiently gets the event off to a great start; it’s also a great way to offer upgrades and package offers to attendees
  • Virtual Reality (VR):
  • At-a-glance analytics provide quick insights that can help optimize events and offerings.
  • Augmented Reality (AR): Digital interaction is the name of the game, and that's exactly what AR does: Have attendees use their phones to transform your venue with visual effects.
  • Beacons: Few solutions are better at connecting events and mobile devices. Period. At events, Beacons improve communication, push updates, and promote targeted content — all through Bluetooth.  
  • Planner Expectations Around Technology
  • Technology has indelibly changed the hospitality industry. Professionals on both sides of the meetings and events ecosystem — planner and supplier — now expect technology to power their events and increase efficiency.
  • The Value of Technology
  • That finding reflects an emerging requirement for venue managers to stay abreast of the application of technology in order to provide a best-in-class experience for planners. Some of the significant benefits planners and hoteliers can expect to achieve include improved engagement, increased revenue, an improvement in managing costs, and greater ROI insights.
  • After the Event: What Attendees and Planners Want
  • Event attendees are also hotel guests. So, in addition to their expectations for a memorable event, they’re also looking for amenities and options during off-hours.
  • Doing that takes more than spa services and local tour packages. By keeping the connection alive, there’s an opportunity to build an ongoing relationship. This makes it easier for planners to return to your venue for the next event.
  • Put your hospitality management professional learnings into practice
  • With all that goes into an event – the sourcing, logistics, and managing of hundreds of issues – what most planners want is for attendees to walk away satisfied and rewarded for spending time at the event. Post-event special touches, from a relaxing spa treatment to a simple survey and “thank you,” send them on their way with an unforgettable final impression
  • duyingli on 18 Mar 20
     
    This article gives some ideas on how to successfully host an event. Events are important and valuable to the hospitality industry. An excellent event includes making registration easy, managing the event properly, and creating a unique experience. Events can be divided into "Simple" Events, Midsize Events, Small Events and Complex Events. The size of the event will affect the planning of the event. The main points and purpose of the event are also factors to consider when planning the event. Time should have a clear theme, while considering the company's profits. Finally, applying the current technology to the event to create an unforgettable experience for customers is also essential for a successful event.
  • jessielee214 on 09 Oct 20
     
    This article talks about the detail about a professional way to make a good event. It lists seven necessary points. Also, showing the point of view and example to make the reader easy to understand.
Andrea Ruiz

Google Beacons: Is proximity marketing ready to take off in 2020? - 0 views

www.vertical-leap.uk/...le-beacons-proximity-marketing

technology solution hospitality hotel business Tech

shared by Andrea Ruiz on 28 Sep 20 - No Cached
  • beacon technology needed time to mature and there were a number of integration issues that had to be addressed before it could be widely adopted
  • This means proximity marketing will be a priority for a lot of brands in 2020.
  • One of the most ambitious use cases of beacons has got to be Amazon’s cashierless convenience stores, which have opened up across Chicago, New York, San Francisco and Seattle. Amazon Go stores use beacons to remove the queues and checkouts from every day in-store purchases.
  • ...5 more annotations...
  • Unfortunately, the first generation of beacons had a number of practical integration problems.
  • Imagine tourists receiving notifications about the nearest landmarks as they travel around London or shoppers seeing a list of a shop’s best offers as they walk past the store. These are the kind of opportunities beacons make possible and there’s a lot of reason to be excited about this technology.
  • sports brand uses more than 40 beacons across a 41,150 square-feet space in the famous Nanjing East Road shopping district to create a seamless shopping experience. The beacons allow customers to pay for goods using Instant Checkout spaces and collect reserved items from lockers at multiple locations.
  • In a practical sense, this means developing apps with beacon integration quickly becomes unmanageable and this is one of the most important solutions Google Beacon Platform provides.
  • As with any kind of marketing strategy, define what your goals are and then determine how you can use the tools at your disposal to achieve them.
Andrea Ruiz

What is Proximity Marketing? How much does it cost? What every marketer should know | Bleesk - 0 views

bleesk.com/proximity-marketing.html

technology hospitality hotel

shared by Andrea Ruiz on 28 Sep 20 - No Cached
  • Proximity marketing goal is to deliver messages to people based on their precise location
  • important is the data it enables to collect, so that you get to know the your customers, their behaviour and can act upon it.
  • The type of proximity you choose depends on what your end goal is.
  • ...3 more annotations...
  • For loyalty a combination of beacons, qr codes, NFC and geofencing may give you best results
  • How companies use proximity marketing?
  • Certain use cases for proximity marketing can work without a mobile app. If you are planning to use QR Codes or NFC Tags then you do not need a special mobile app for it.
laboygrisell

Top 10 reasons for data backup - 0 views

www.swiftdigitalitsupport.co.uk/...66

shared by laboygrisell on 28 Sep 20 - No Cached
  • 1. Data Loss Prevention
  • save important files if a system crash or hard drive failure occurs.
  • 2. Operation Plan B
  • ...16 more annotations...
  • Additional backups are necessary if natural or man-made disasters occur.
  • 3. Tax Reporting and Audits
  • it is important for companies to save financial and accounting data for tax reporting purposes.
  • 4. Client Relationship
  • Saved information improves client relationship management, which leads to increased marketing and sales
  • 5. Investor Relations
  • aved information symbolizes a company's due diligence and organization. Without data backup, shareholders cannot make informed decisions or determine a company's value.
  • 6. Archiving
  • Backed up information streamlines the development of archives
  • 7. Competitive Gain
  • there are many businesses that fail to data backup important information.
  • 8. Improved Productivity
  • Archived files lead to comparative studies of the past and present to devise a more effective plan.
  • 9. No Wasted Time
  • 10. Peace of Mind
  • data backup is necessary to save the business from losing investors and customers and closing down.
  • laboygrisell on 28 Sep 20
     
    This article of Swift Digital supports talks about the importance of backing up data and how it's crucial for not only your businesses's data, but your personal data as well.
anonymous

Cybersecurity: A Hospitality Industry Reality - AETHOS Consulting Group - 0 views

www.aethoscg.com/...a-hospitality-industry-reality

franchise

shared by anonymous on 01 Oct 20 - No Cached
  • Cyber thieves are crafty and persistent in finding ways to breach security to gain access to personal information. The hospitality industry, hoteliers, restaurants and other such businesses that rely on the use of personal information to provide service to their customers are particularly at risk.
  • Initial steps in the risk-management process Hospitality companies should first focus on developing a robust internal risk-management program, including the establishment of strong policies and procedures; training and insurance can reduce the chances of a data breach and mitigate the damages if a breach occurs.
  • In general, an organization should review the following areas to begin developing a well-rounded risk-management program: Corporate security policy Asset classification and control Personnel security Computer-network and management protocols for vulnerability System access controls Privacy and regulatory compliance
  • ...10 more annotations...
  • Then, ask yourself, “What does our company have in place to mitigate our exposures?”
  • Do we have an effective privacy policy?
  • Do we have an effective privacy-breach response plan?
  • Do we continuously test our disaster-response and business-continuity plans?
  • Franchise concerns
  • Franchise agreements should address several important data-security concerns, cyber-insurance, breach notification and PCI (payment card industry) compliance.
  • Franchise agreements should require franchisees to purchase a specified amount of cyber insurance coverage in the event of a data breach.
  • In addition, the franchisee should be required to promptly notify the franchisor of all breaches in security and immediately notify the franchisor of all breaches of sensitive information.
  • The franchisor may also want to consider being notified of any impermissible uses or disclosures
  • Cyber attack realities The ramifications of a cyber breach could be both financially and operationally catastrophic to any hospitality company. Losses could include costs associated with litigation expenses and fines as well as defense. The cost of business interruption and loss of income could be debilitating.
  • anonymous on 01 Oct 20
     
    This is an article providing a very high-level introduction to the potential risks faced by the hotel industry from cybersecurity. It outlines some initial steps that hotel companies might consider in their risk-management process and also gives some very specific examples of risk related to franchise contracts.
jessielee214

How to manage risks in tourism? | CBI - Centre for the Promotion of Imports from developing countries - 0 views

www.cbi.eu/...how-manage-risks-tourism

shared by jessielee214 on 03 Oct 20 - No Cached
  • 1. What is risk management?
  • Risk management is a planned process through which organisations manage active crises.
  • A crisis is defined as a time of difficulty or danger and is usually a time when difficult or challenging decisions must be made.
  • ...29 more annotations...
  • 2. Before a crisis: Have a Risk Management Process in place
  • A Risk Management Process aims to reduce the uncertainties of actions taken during a crisis. It is important to have this is place in advance, so that your organisation is well prepared for unexpected events that may happen in future.
  • Establish the context
  • Identify the risks
  • Know who your stakeholders are
  • Analyse and evaluate risks
  • Analysing risks involves determining the likelihood of a crisis occurring and their possible consequences, from insignificant up to catastrophic. Understanding which possible crisis would have the most negative impact will enable you to decide on the priority course of action.
  • Treat risks
  • Communicate and Consult
  • Being visible and keeping in touch with your stakeholders is one of the most important factors of risk management, and it must be done on a continuous basis in all stages, before, during and after a crisis.
  • No two crises are the same, and some destinations will be more susceptible to particular crises than others. You should carry out a risk analysis, drawing up a list of crises that might happen based on those that have occurred in your region/country in the past and may happen again.
  • Draw up a list of your stakeholders to get a clear overview, so you can ensure they are included in all correspondence you issue.
  • Use your website and social media to keep in touch
  • ou should revisit your website regularly and publish the most recent information about the impact a crisis is having on your destination/region.
  • It is really important to date your website communications, so that users can be sure they are receiving the most up-to-date information.
  • Monitor and review
  • Crises are often fast-moving; situations tend to be highly changeable and can be volatile. This means that current processes, plans or procedures that you have in place to deal with a crisis should be regularly reviewed and updated. Your plan should be flexible and dynamic, so that you can adapt easily to the changing situation when a crisis happens.
  • Training and testing
  • Once you have formulated your Risk Management Plan, you must train your staff and test the plan.
  • 3. During the crisis: Follow these four steps
  • Once a company is in the middle of a crisis, the first thing to do is to understand the situation as best you can and understand the impact it can have on your organisation. This is a continual process as one of the characteristics of a crisis is that it’s always changing, and the effects on your business will also constantly shift.
  • 1. Mitigation
  • Mitigation refers to the initial actions that the company that is directly in the face of the crisis or emergency needs to carry out. These are the first steps that need to be taken to protect the ones in the immediate line of fire – teams, customers, suppliers, industry partners and finances.
  • 2. Preparedness
  • he mitigation stage of the crisis management could be a very short process or a long, drawn-out process, depending on the immediate effect of the crisis on your business. At the same time, the process to start preparing the business for this particular crisis can be key to the next stages of Response and Recovery.
  • 3. Response
  • The majority of crisis management lies in the response to the crisis. All the preparation you have already done to protect the company and its assets will help you in the response stage.
  • 4. Recovery
  • It is difficult to know when the Response phase becomes the Recovery phase. However, it is clear that, while you are on the road to Recovery, you should to continue to follow the steps you established in the Emergency Response Plan. As in the previous steps, you should be continuously refining and updating the plan, based on the current situation. Flexibility during the Recovery phase continues to be important. Your organisation may look different following all the changes you may have made as a result of the crisis, and your markets may also have changed.
  • jessielee214 on 03 Oct 20
     
    This article uses diagrams and gives the step to let us know the processing of managing the risk. Also, it teaches a four-step process- Mitigation, Preparedness, Response, and Recovery to address a crisis successfully.
yvenisem

Next-gen property-management systems depend on integration | Hotel Management - 0 views

www.hotelmanagement.net/...gen-systems-depend-integration

shared by yvenisem on 04 Oct 20 - No Cached
  • easily increase their online guest engagement.
    • yvenisem
      yvenisem on 04 Oct 20
       
      organizations are making the smart business move of jumping forward with the times
  • “Social media is being used more than ever before in travel decisions,
    • yvenisem
      yvenisem on 04 Oct 20
       
      definitely. I think this is primarily because of our favorite personalities traveling to exotic places, giving us the feeling of FOMO
  • including support for text messaging and email communications before, during and after a stay
    • yvenisem
      yvenisem on 04 Oct 20
       
      Not too sure about this one, I for sure get annoyed by constant texts and emails from places I've visited
  • ...5 more annotations...
  • engage with the guest on social media platforms
    • yvenisem
      yvenisem on 04 Oct 20
       
      I would lean more into this
  • has its eye on the future
    • yvenisem
      yvenisem on 04 Oct 20
       
      yes, the average person cannot affor to go to an establishment multiple times per year
  • This also creates measurement tracking for offer successes and failures for the business analysis and marketing departments
    • yvenisem
      yvenisem on 04 Oct 20
       
      Very intelligent way of planning for marketing to that specific client
  • Next-gen PMSes need to be in the cloud now, easily accessible from any device anywhere on or off the propert
    • yvenisem
      yvenisem on 04 Oct 20
       
      relates to recent discussion
  • Everything also needs to be reflected in real-time to be competitive
    • yvenisem
      yvenisem on 04 Oct 20
       
      Things are always changing, need to keep up with guest decisions and needs
  • yvenisem on 04 Oct 20
     
    This articles seeks to inform its readers about the importance of integration in whatever Property Management systems that come out in the future. One of these aspects is leaning into texting and emailing customers after a stay in order to keep themselves relevant and in the back of the guest's mind. The article also mentions that there needs to be integration on the front of social media in order to interact with future and former guests. This can help the establishment determine how best to market to the guest both on and off the premises. The article also calls for the adoption of cloud-based PMS systems, similar to the one we discussed in this week's discussion post. This conversion would make everything easily accessible from wherever people are in the world, giving way to real-time information and updates.
tredunbar

The Evolution (Past, Present and Future) of Hotel Property Management Systems | - 1 views

hoteltechnologynews.com/...el-property-management-systems

PMS

shared by tredunbar on 05 Oct 20 - No Cached
  • considerable changes to the PMS landscape are on the horizon, indicating an influx of cloud computing, open API marketplaces, middleware layers, enhanced connectivity
  • PMS technology has evolved slowly, limited by one-off integration costs and legacy infrastructure
  • Legacy PMS vendors have contributed to the problem by leveraging integrations as a revenue stream
  • ...13 more annotations...
  • Legacy PMS systems are playing catch-up, and disruption is integral to continued innovation
  • Traditionally, and still today, the PMS represents an integral piece of technology for hoteliers, central to the core functioning of a hotel’s operations
  • modern systems will adopt a more focused model, integrating tightly with customer relationship management (CRM) systems and central reservation systems (CRS)
  • seamless integration across applications, enabled by an open API
  • new-age functionalities empower hotels to increase operational efficiencies and staff productivity, manage and amplify group business, effectively manage revenue, and collect and action guest data in a highly personalized manner
  • the latest in management software rely on cloud computing, effectively decreasing costs while empowering a more agile infrastructure
  • three types of integrations to consider
  • Core modules of the PMS Integrations that need close data communication but aren’t integral to the system Integrations to on-property devices such as phone systems, TVs, and more
  • Marketplaces can also create platforms where integration partners can showcase their products to a wider audience of buyers
  • Middleware layers, on the other hand, help to buffer the limitations of one-off integrations
  • middleware layers help to mimic the experience and benefits of an open integration model, even where it does not exist
  • A robust PMS comes with a range of functions, including guest information and folios, room distribution, pricing and revenue management, reservation details, advanced group functionalities, guest check-in/out, housekeeping
  • A modern, cloud-based PMS model can and should offer hoteliers the core functions they need to run their business and operations effectively, while also providing seamless integrations
  • tredunbar on 05 Oct 20
     
    The article seeks to explore the advances in PMSs by reviewing past features and performance and looking towards the future advancements. The industry is facing a gradual but eventual change in integration. The article reflects on how legacy vendors have been slow to evolve due to infrastructure and using integrations to develop revenue. This puts traditional systems in a precarious situation that will leave them behind if they don't evolve. The new systems focus on using Application Programming Interfaces (APIs), cloud based systems, stacked levels of integration, marketplaces and middleware to work seamlessly with CRMs and CRSs.
jasdhami95

How Hotels Can Use Proximity Marketing - Hotspot RevenueHotspot Revenue - 1 views

www.hotspotrevenue.com/hospitality

hotels chains prioritize Expedia partner marketing adaptive technology

shared by jasdhami95 on 05 Oct 20 - No Cached
  • When hotel guests access the internet, Hotspot Revenue grabs their attention with thank you messages, upsell messages, promotional messages, loyalty reward offers or social media messages.
  • Hotspot Revenue’s smartphone heat maps provide real time analytics on your guests’ walking paths and dwell times
  • The tools include Beacons, Near Field Communications, WiFi, Geo-Locational Targeting and others.
  • jasdhami95 on 05 Oct 20
     
    A new method on how to gather consumer data in hotels or long-term traveling sites in order to capitalize on the amount of consumer spending. There are new loyalty reward offers that are being displayed to those consumers with "specials" and discounts, so that the hotel and store can benefit together off a collaborative marketing effort. This reminds me of the way Uber is able to use VISA in the offers portion to give cash back in Uber credits if its customers were to spend money with the same credit card that is linked to the account. The best of both worlds.
bruss031

Vaccine mandates and restaurants: Arizona hospitality groups respond - 0 views

www.azcentral.com/...8265443002

hospitality restaurants Covid-19

shared by bruss031 on 12 Sep 21 - No Cached
  • The plan mandates that all employers with 100 or more workers must require COVID-19 vaccinations or weekly testing.
  • The president's plan requires companies to provide paid time off for employees to get vaccinated.
  • companies that are not in compliance could face fines of up to nearly $14,000 per violation, CNN reports. 
  • ...4 more annotations...
  • Employees were given the choice of when to return to work. They were also required to get tested for COVID-19 weekly. 
  • When vaccines became available, Genuine Concepts held a vaccination event at Ladera Taverna y Cocina and encouraged all employees to get their shot.
  • Not all of these shots were given to Genuine employees, as the team extended invitations to other local restaurant and bar employees. However, a large percentage of Genuine's employees were vaccinated at the event.
  • "It's important because if we protect our employees, then it protects their families, our customers and their families, the vendors that go on site to our places and their families," Cramton says. 
  • bruss031 on 12 Sep 21
     
    After a recent announcement by President Biden, new mandates are being put in place requiring any U.S. employer that employs over 100 people to require vaccines within the establishment. This new action plan was developed in response to the widely spreading delta variant and is hopefully going to be curb the infection and hospitilization rates. Although many of the specifics have not yet been revealed, it can be assumed that organizations will be required to maintain current and up to date records of vaccine status for all employees for the coming future.
nashalsiddiqi

Will Augmented Reality Enhance The Hotel Stay Of The Future? - Hospitality Net World Panel - 0 views

www.hospitalitynet.org/...125000085.html

augmented reality hospitality technology hotel

shared by nashalsiddiqi on 13 Sep 21 - No Cached
  • From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property.
  • Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.
  • Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate.
  • ...7 more annotations...
  • despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions.
  • it was very difficult to really produce an ROI as it related to travel and hospitality. 
  • Augmented reality requires a “wearable”, which is a major barrier to adoption, even after Facebook's acquisition of Oculus and significant price drops. 
  • Did the industry want a technology that further distances them from the customer? While that today may be needed during COVID, at what point does “hospitality” and personal communication become relegated to the technology? 
  • Here in Las Vegas, the footprint of integrated resorts ensures that wayfinding is a very important facility to move the guest from location to location. The volume and frequency of entertainment and dining options also mean that static wayfinding even when well thought out does leave room for improvement. 
  • In another thoughtful application, property in Las Vegas is combining art and augmented reality to provide a guest room with a 'view' where the physical realities of the actual room may not provide such a facility. In this case, an artistic overlay is applied against a static art piece. The outcome is focused on guest engagement, entertainment, and a point of difference. Although it is the same technology used that could provide reference information.
  • The pandemic propels the hospitality industry to innovate and offer new and exciting ways for guests' experience. As the industry seeks to upsell, enhance their guest experience and service offerings to stimulate demands, AR becomes an extremely valuable hotel technology during this recovery period. Augmented Reality technology can help solve the hotel industry's challenge in enhancing the physical environment and guest experiences without the costly and physical disruptions to their operations and facilities. With digital transformation and improving operational standards being the go-to recovery plan for the industry, AR could easily disrupt and transform the hotel industry around the world.
isabelladlp

Impact of Artificial Intelligence in the Hospitality Industry - Djubo - 0 views

djubo.com/...elligence-hospitality-industry

shared by isabelladlp on 14 Sep 21 - No Cached
  • Artificial intelligence in the hospitality industry is quite popular among many prominent hotel brands.
  • The collection of your customer data, coupled with vast improvements in computer technology, simply means that AI can be used for improving the functions of the business.
  • Here’s how Artificial intelligence in the hospitality industry is growing
  • ...13 more annotations...
  •     Improving hotel operations
  • By effectively training your staff to perform like robots, your service levels will decrease too.
  • Your front desk staff can comfortably answer guests at the front desk, while the chatbot takes care of online queries from potential guests
  • This means that both the tasks are being performed simultaneously without the hassle of adding extra stress on your staff.
  •     Effective revenue management
  • Moreover, a cloud-based property management system will give you numerous other benefits (hyperlink to our cloud-based PMP article).
  • Artificial intelligence in the hospitality industry has made it possible for your channel manager to compute complex data to give you the best rate.
  •     Personalization gets a whole new meaning
  • While a small hotel might be perfectly satisfied with a Facebook chatbot to drive additional sales, a hotel chain with hundreds of rooms at each hotel will need more than just a chatbot.
  •   Data analysis
  • AI technology can be used to quickly and efficiently categorize your guest data as per room preference, budget, amenities your guests use etc to lure them with attractive loyalty programs and offers for their next stay or perhaps even reach out to potential guests.
  • Multilingual booking experience
  • These chatbots are programmed to create a simulated conversation through natural language processing (text) and generation (voice) in your guests’ native language; the result being clear and concise interactions between the human and the machine.
lorenismora21

Artificial Intelligence AI in Restaurant Business - Benefits, Possibilities & Future - 0 views

Artificial Intelligence brings multiple benefits when implemented on restaurants improved customer experience, less food wastage, increased sales and revenue. Good thing about AI is that these pr...

started by lorenismora21 on 15 Sep 21 no follow-up yet
sdavi111

How Augmented Reality (AR) is Reshaping the Food Service Industry | by echoAR | echoAR | Medium - 0 views

medium.com/...-service-industry-a558039badad

shared by sdavi111 on 15 Sep 21 - No Cached
  • AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer
  • experienc
  • food s
  • ...4 more annotations...
  • Restaurants can use AR to present of their dishes, promote their menu, and upsell items by offering true-to-scale 3D visual representations of their food.
  • 19 Crimes has used AR to enhance their wine bottles and provide more information on the pictures of 18th century British prisoners
  • highlighted on their bottle label
  • Bud Light partnered with the Washington Capitals to provide fans with AR games using Bud Light coasters in local bars near the Capital One
  • sdavi111 on 15 Sep 21
     
    Coming from a catering and cooking background I was happy to discover how many ways AR is being used. As soon as we started exploring this topic the first thing that came to mind was what an amazing selling tool this would be. Whenever i sit with clients they always ask me if I have pictures of parties we have done and food we have served. Being able to show it to them with a 3D perspective will make it all the more appealing. The goal of your first meeting with a client is to make them excited about what you have to offer and make not decide not to meet with any other caterers! Take it a step further and what an amazing selling tool it would be if you could say take a picture of a persons backyard where the party is being held and you could place a picture of your buffet so they can actually visualize what it will look like. I am very excited about the potential of this technology
ricardoa97

The role innovative technology will play in the hospitality industry post Covid - 0 views

www.hospitalitynet.org/...4104620.html

technology hospitality tech solution

shared by ricardoa97 on 30 Sep 21 - No Cached
  • ricardoa97 on 30 Sep 21
     
    The article, "The role innovative technology will play in the hospitality industry post Covid", discusses the necessary technologies that will be needed to adapt to the post Covid world. The article listed innovations including; "turning to a cloud hotel solution, adopting touchless tech, managing channels better, adopt mobile hotel solutions, and choose user-friendly and advanced systems that offer a complete solutions." These innovations will redevelop the lost trust between the hospitality industry and the customers. For example, adopting touchless technology to minimize interactions with guests and make services more efficient. The company advertised throughout the article is Hotelogix which offers a cloud management solution for technological advances utilized throughout the upgrades in 2020.
teallemejia

Coronavirus: Is virtual reality tourism about to take off? - BBC News - 0 views

www.bbc.com/...business-54658147

Virtual Reality

shared by teallemejia on 19 Sep 21 - No Cached
  • In the absence of travellers, tourism boards, hotels and destinations have turned to virtual reality (VR) - a technology still in its relative infancy - to keep would-be visitors interested and prepare for the long road to recovery.
  • Iata predicts that travel will not resume to pre-pandemic levels until 2024.
  • "The impact of Covid-19 may have allowed VR to somewhat shake off its image of being a gimmick in tourism,"
  • ...3 more annotations...
  • Digital applications cannot, and are not intended to, replace the experience of real-world travel
  • But VR and AR (augmented reality) applications are essential elements in keeping interest in Destination Germany alive during travel restrictions, getting potential customers excited about our product and providing inspiration for real-world travel."
  • With travel still largely at a standstill, it remains too early for Ireland and Germany to gauge their return on investment: that is, the number of people who, having seen a destination virtually, actually book tickets and visit.
  • teallemejia on 19 Sep 21
     
    Technology has been present in the travel and hospitality industry for years but only until the pandemic has it really blossomed. Technology is changing the way we travel and it's going to accelerate with VR in a post-pandemic environment. Countries like Germany and Ireland are turning to VR to capture visitors virtually and this results in them actually booking tickets with the goal of one day visiting the country. VR technologies are a cost-effective method to help people feel more comfortable and more willing to travel.
dlevine4195

The Dilemma between Artificial Intelligence (AI) & Emotional Intelligence (EQ) in the Hospitality Industry! | By Jefrey Walter - Hospitality Net - 0 views

www.hospitalitynet.org/...4105354.html

intelligence technology solution tech

shared by dlevine4195 on 20 Sep 21 - No Cached
  • there is a humongous dilemma between AI & EQ in hospitality because the industry is all about "PEOPLE".
  • Firstly, it is imperative to understand that technology is extremely important and will help any business to envision and reach goals.
  • hospitality industry, hotels are rapidly adopting AI to maximize profits, guest retention, and overall performance, and more importantly to analyze guests and varying trends using data analytics.
  • ...10 more annotations...
  • continuous experience with virtual meetings and events, work from home, and the so-called technology-driven life, these guests will expect HUMAN-TOUCH, HOSPITALITY, EMPATHY, MOTIVATION, and more importantly HIGH-END SATISFACTORY SERVICE with integrated technological solutions.
  • In order to achieve all these expectations, hotels should consider training staff to improve their EQ so that they can deal with any situation or use their EQ to make decisions when AI is unable to answer guest's queries or special requests, etc
  • . Furthermore, due to rising customer loyalty, employees can emphasize highly personalized touches and anticipate what a guest needs before he or she actually says them, unlike the AI which is programmed to respond only to certain inputs.
  • Personalization:
  • Reputation Management:
  • rtificial Intelligence is here to stay forever, but only as a dynamic helping tool or as an assistant for humans in the HOSPITALITY industry.
  • Predictive Analytics:
  • Sales & Marketing:
  • Revenue Management:
  • The future is optimistic where an integrated EQ & AI skills are needed to better optimize and provide guests an out-of-the-world experience
  • dlevine4195 on 20 Sep 21
     
    This article discusses the connection of Emotional Intelligence and Artificial intelligence and how it will positively impact the future guest experience. It will allow the human touch to still be present with the productivity of robot collecting data or analytics.
mjbengo04

How technology is changing the way we plan and experience events - 4 views

mashable.com/...event-planning-technology

shared by mjbengo04 on 27 Feb 15 - No Cached
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
  • ...18 more annotations...
  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
  • mandi6123 on 27 Feb 15
     
    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
  • ...2 more comments...
  • mandi6123 on 27 Feb 15
     
    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
  • tkasischke on 21 Jun 15
     
    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
  • delaneyverger on 06 Oct 16
     
    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
  • mjbengo04 on 07 Oct 16
     
    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
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