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With the rise of virtual reality becoming a household item leading up to the COVID-19 pandemic, virtual events can now be more immersive than ever. While businesses benefit from local support, it will never measure up to the audience they can reach when including national and international markets, thus making events hybrid.

This article touches base on how technology changed due to covid and the travel technology market will be booming in a few years. With Covid, the use of contactless payments increased due to social distancing. Companies in the travel industry are spending money to keep up with the new demand of making things easier for their clients by providing new technologies.

This is a really interesting point of view of how covid has a affected so many businesses within the hospitality realm. its really exciting to see how the future will be with all these new technology improvements. I really like the part about the airport can help travelers contact free.

Cloud based technology allows attendees to interact with events and enhance their experience which provides festival producers the data needed to make business decisions that can increase profits and make an event safer. RFID wristbands can store data such as contact information while wireless payments can provide insight to sales trends to better equip those point of sale locations with the products needed to meet demand based on the historical data.

This article focuses on GDS emerging competitors now and in the future. Online booking has become more attractive to the consumer, with no surcharges unlike the GDS system airlines use for booking.

This article reviews Mobile POS systems and unattended POS systems and provides key features of each.

This article points out that hotels are still a huge target for hackers. Hotels need to make sure they reduce the temptation on standalone point solutions. Hotels should focus on having a security framework that stops data from moving outside of he country. To limit hacking as well, hotels should not store information locally. It was surprising to read that 74% of hotels lacked breach protection.

Social media is an ever-increasing platform for marketing a business. New features on Facebook and Twitter allow for easier interaction between a business and potential consumers. Marketing managers need to know how to best utilize these tools to optimize ROI for their companies by responding to messages quickly and tagging all content.

This article discusses five ways to stimulate Ecommerce which includes corresponding with guests, remaining active on social media, not letting your SEO go on leave, devising media budgets and targeting, as well as employing the help of an expert. The author emphasized staying in contact with your customers whether it be through your website, social media, or email. The intention is to stay connected with your guest so that when it is time for them to choose a hotel, they will choose yours. Social media can be used as a tool to entice your future guest and keep them interested in your property. Keeping search traffic up for your website will also ensure people continue to look at your property. Keep in mind the kind of travelers that will come to your property, and tailor your advertisements, messaging, and offers to meet the needs of those travelers. And lastly, if needed, do not be afraid to enlist the help of an expert. This article is meant as a guide for getting one's Ecommerce back on track during these hard pandemic times.

My opinion on this article is that E-commerce has been a huge hit as of lately and it is time for this type of trend to follow in the hospitality world. There is a huge shift from walk-in business to online bookings and the best way to show guests the improvements to the property would be through email and social media presence. This would give properties a competitive advantage when it comes to OTA bookings.

Juice it Up's new CEO started right before the corona virus hit. And while at first that seemed to be a daunting task, her goals ended up aligning with the needs of this new era: get better technology. For a mostly franchised brand, Taylor new that getting this tech up and running was going to be difficult, but also that it was going to be necessary to the success of the company. The "brand didn't need to change it's business model because most of their business came from to go order already," but Taylor found the company to be seriously lacking in technology. Her goal: a mobile POS system that would offer menu information, nutritional elements, the ability to order ahead, leave a tip, and schedule a pick-up. What is unique about this app and this system, is that it is not through a third-party system, which is what most restaurants are currently using. It opens up the potential for more companies, specifically large brands, to begin to do a similar thing. This will be an incredible save for profit margins if it proves to be successful, as the current crisis of third-party delivery and POS systems is wreaking havoc on our nation's restaurants.

This article is giving the reader a look into the new check in procedures being implemented by hotels across the world. This "speedy check-in" allows for guests to by pass the traditional front desk check in and instead opt for check in via kiosks located in the lobby or even checking in before arrival. The automatic check in trend began as a way to relieve guests from having to wait in long lines when arriving at their hotel to check in . The option for speaking with front desk associates is still there but would rather serve as more of concierge, with suggestions on restaurants and questions regarding any leisure activities within the city or hotel itself. Some hotels are also taking the approach of personal greeters who approach the guest upon arrival, making the check in process more like a welcoming into a friends home. Overall I love the idea of being able to bypass hotel lines, especially during holidays when lines tend to get quite long or when arriving to a hotel fairly late in the night. Being able to arrive and head straight to the room allows for smoother check-ins and more efficient use of front desk associates. The personal greeters also provide more of an at home feeling. Guests can feel like they are personally being cared for as opposed to just being another occupied room. 

As we move into a technology focused society hotel needs to follow the trend of what travelers want and how to streamline using technology. This article describes how hotels are implimating kiosk in their lobbies to offer their guest a quick and easy way to check-in without having to make the line at the front desk. The hotels goal is to leave the "hotel embassador" and/or front desk for guests that have special requests or questions about their stay. They reference a hotel in Boston that has taken the electronic checkin a step further. They email the guests prior to arriving at the hotel two codes. The first code is to be used at the front door to enter the hotel, and the second code to enter into their hotel room keypad. They interviewed President and General Manager of NCR Corporation's travel business about these types of services. He stated that they offer travelers the same speed and quick services as ATM machines at banks or kiosks at the airport for quick checkin. He went on to say that they expect that type of service when traveling. Mr. Craig even touched on how a travelers feedback is even more important due to social media. One bad review can affect the hotel instantly after they tweet, post, etc. In the article they also interviewed Glenn Haussman, editor of the online trade magazine Hotel Interactive. He stated that with the use of the kiosk and express check-in the front desk staff can offer a more personal experience by doing other tasks. For example they mentioned a late check guest might want a snack or something to relax after a tough flight. By the staff not needing to check them in can go get the guest a coffee, or something to eat; this making the experience feeling more personal. The article states the Hyatt chain has implemented their kiosk in almost all their properties in major cities. They still offer a more traditional check-in as well. They went on to say some chains are using greeters with ipads to check guests in as they ente

The article, "Financial Statement Fraud Risks Escalates in Pandemic" by Deloitte Editor focuses on the escalation of risk that is as a result of financial statements fraud. According to the report, the escalation is more persistent due to the COVID-19 pandemic. Fraud occasions consist of three elements, mainly related to pandemics. Pressure due to money shortfalls and other setbacks brought about by the pandemic insert some strains to the organizations that may cause some liquidity problems and significantly affect shareholders' expectations (Deloitte, 2020). Opportunity is also an element of fraud events. The situation of the pandemic may push some organizations to consider some staffing changes to counter the problems brought about by the pandemic. The third element is the rationalization. In times of a pandemic, some individuals or organizations tend not to separate acceptable from unacceptable behaviors. Others engage in manipulative actions in the name of the crisis, which they would otherwise not consider. The article explains that keen examination needs to be done during revenue recognition. Some organizations may fabricate or misstate their revenues to prove their perseverance during a challenging business environment. Another financial reporting risk lies in allowances and reserves. The author states that keen scrutiny needs to be done on the organization's reserve accounts since most of them are based on estimates and mere judgments. The management may be tempted to manipulate these reserves ways to favoring their bottom line. Valuation and impairments also form a financial reporting risk for examination. During turbulent times, organizations are tempted to give false valuations on their assets; hence keen examination would be needed. Additionally, restructuring charges brings a financial report risk in that some organizations may seek to write off their underperforming assets. In other cases, a business may include costs associated with the pandemic a

The focus on sustainability or "going green" is quickly becoming a major trend. This article introduce 25 ways that hotels can use to develop sustainable economic. Supporting sustainable initiatives is important to the lodging industry as a whole. hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.

Bartech and it's propriety NeoTray creating a way to have a minibar in a hotel room that allows guests to feel safe and increase revenue for the hotels.

COVID-19 has impacted the hospitality industry tremendously adding specific restrictions and social distancing guidelines that can change the way of service completely. This article covers how two employees violated social distancing guidlines and were sent to prison.

Article is describing how Whispr and Beekeeper are helping hotels maintain new standards

This article talks about how the hospitality industry has become more susceptible to cyber-attacks. Hotel companies like the Marriott have faced costly fraudulent cases online and have implemented new programs to ensure safety and security.

A rather new article set up as a guide to help anyone in the hospitality industry regardless if they are in lodging, hotels, restaurants, etc. this article describes different property management systems that facilitate everyday service. Throughout this article the different systems express their main usage and recommendations on how to remain more organized are addressed. Mainly, this article shows how to properly " operate a variety on online tasks," while remaining organized and doing it the most convenient way possible.

This article is about different PMS, and what they can offer for your company. It includes features that would be good for a property that is large all the way to one that is small. It mentions different PMS that can send automated but personal messages to your guest. This article highlights the importance of picking the right PMS for your company because it all depends on the culture and guest that you have.