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Hotels rely on the information that is accessed through different intermediary systems that give each property information on their customers, as well as insight on their comp set. OTAs play a key role in assisting properties generate revenue, they have different processes in place such as pay per clicks or commissions involved when bookings are made through their websites. Marketing plays a key role in both OTAs and a properties direct website. Websites must be user friendly, easily accessible and have the ability to function on a mobile device. Majority of bookings are made online and and increasing amount are being made through a mobile device. Ensuring that each of these platforms creates a welcoming environment for each potential guest maximizes the chances of them booking.

An effective marketing strategy starts with knowing your customers and your goals. it is important to understand how to attract online shoppers, increase conversion rates, and have data mining tools to understand the customer's preferences and booking patterns to be able to develop a long-lasting relationship.OTAs and GDS remain an essential part of the industry, as they provide marketing exposure to a wider range of market segments.

This article outlines how the study of tourism as an academic field has grown tremendously and experienced rapid changes. The author selected twelve major tourism journals for the research. The twelve journals received a mean quality rating above 3.0 and represented a range of importance ratings. The most frequently published topic area Tourist/Visitor Studies showed the greatest growth during an eleven-year period. The majority of articles used quantitative research designs. A much lower proportion of articles took a qualitative or mixed method approach and the remainder were review of theoretical articles. This study has tracked the rise and fall of various research topics and approaches within the broad area of tourism. It suggests that as the field has grown, research approaches and locations have become more diverse, although there is still a need to challenge some of the established and traditional methods.

The Primary aim of this research was to undertake a qualitative study of how public sectors events developing agencies in Australia determine strategies to foster events tourism and the stakeholder orientations they adopt in shaping these strategies. Events tourism has been described as the planning development and marketing of events as tourist attractions to maximize the number of tourist participating in events as either primary or secondary attractions. A strategy is an integrated set of policies and programs intended to achieve the vision and goals of the organization or destination. For this investigation, three different framework of events tourism strategy making depicting alternative stake holder orientations were created. They include: * The corporate market-led framewook * The community destination framework * A synergetic framework The reactive-proactive model of strategy making employed by Australian event agencies appeared to be associated with Corporate market-led strategy making.

This article talks about how contactless payments are becoming more popular within the hospitality industry. These type of contactless payment options are giving guests the flexibility of payment options, resulting in faster and secure transactions. This in return, bring customer satisfaction. Nowadays, due to the pandemic, it is being widely used considering places like hotels, restaurants,etc...are encouraging this form of payment to limit actual contact and exposure.

On my previous article about Oraculo, the world's first predictive algorithm for hotels, I described how personalization in hospitality is no longer a trend but an obligation. By posting this new article I wanted to dig a little deeper into tailoring guests needs through e-commerce. In 2015, American Express Travel reported that 83% of millennials would not object to have their habits tracked if they get a more customized experience. This strong message has prompted the hotel industry to develop and implement website personalization technology that suggests, intuitively, specific room categories or packages to online lookers. Since building loyalty is an investment, improving the direct booking ratio is now the main goal of the industry. From experience, when I travel I try to stay at the same hotel and book directly from the hotel website. The most important thing to me when I shop around is furniture and bathroom. Although these are not generally specified in detail in room descriptions, the brand I'm loyal to is usually very consistent with my needs. If new technology would give me a more personalized stay somewhere else I would definitely change my membership. I have friends who don't travel much except for vacation and long weekends. They are lookers who go to online travel agencies (OTA's) and bounce from site to site trying to find the perfect place. The article explains this newer technology will be crucial to prevent lookers from bouncing to other websites, and encourage them to book directly from the hotel and avoid OTA's. The idea is to make it so personalized that it will be appealing on the spot. These new technologies not only can tailor room types and resort packages based on IP addresses, but it can customize your TV programming based on your web history. Personalizing the guest experience during the stay is no longer enough. Data shows that in order to build loyalty and make the customer return, personalization has to begin in the booking pr

This article describes how personalization of eCommerce can bring better profits, because it is helping guests personalize how they would like their stay. This is more efficient for the guests because it is ensure they get what they want, like if they want to be around certain theme parks, or if they want their rooms a certain way. They even have options where you can fit guests language barriers, like if they speak only spanish they can change the language so spanish speakers can also ensure they have their preferred stay.

This article explains the importance of website personalization. Here, vital information is stored for current and future use of consumers. It is important for industry professionals to have access to this information but protect it from reaching outside entities.

According to this article the technology of facial recognition is expected to grow tremendously by 2022. Also, mentioned industries such as homeland security who has been using this form of technology since 2015. When comparing the 2D and 3D technology, 2D technology is more widely used due to its low cost and ease of use. The use of 3D technology has its place in the industry as well due to its ability to recognize facial features more accurately than 2D technologies.

This article discusses the importance of Green Computing and its impact that it has on our daily lives.

The article focuses on how technology improves the efficiency and sustainability of the physical plant of hotels. The article acknowledges that while hotels tend to be asset heavy, thus lagging behind in technological implementation, big industry players have made the push to implement new technology solutions, These technologies control in-room entertainment, provide smart room controls, streamlines the experience with all controls in a single location, promotes sustainable rooms by cutting energy waste and utilizing an automated concierge to retrieve local information.

The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.

This article describes what hospitality could look like in one year, ten years, and even a hundred years from now. From Bio hotels that think for themselves to flying taxis and lunar bases. The future cuisine may consist of printable burgers and anti-jet lag menus..

The relationship with OTAs should be about finding the right balance (or mix of business) for your specific hotel. A commonly held point of view is that OTA commissions are exorbitant (in dollars, or as a % of revenue), but shouldn't we be glad if they sold a room we were not going to sell otherwise?

This article describes the effects of technology on our environment. Everything from production to dumping the product can cause long term pollution issues if we are not careful. This article gives tips to combat this issue.

One of the main topics addressed during the week was related to internet redundancy and its importance not only in the business spectrum but also in the daily routine of individuals. This discussion revolves around security and the recklessness of cyber threats to confidential information stored on systems. This article offers a more technical view, somewhat far-fetched, but the relevant factor that encompasses everyone's primary concern with security deserves to be highlighted. The sophistication developed in the methodological design of algorithms to control the entire network provides a sense of relief, as the refined development demonstrates an evolution that reduces the issue of cybernetic vulnerability that so worries those who adhere to the technological advances of the internet network. Therefore, even for those not specialists in the area, the article presents relevant information regarding the uncertainty related to the security factor that afflicts network users around the globe.

This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.