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Stay front-and-centre with existing customers and attract new visitors through online marketing campaigns

good quality photographs and a professional  tone to your site are essential.

Build traffic through Web links with other sites

Planning large events can be demanding

Technology also means that you can use attendee-self-service systems, which will allow you to spend less on events.

social media is making it easier for people to share their experiences and event planners can easily get feedback from attendees.

A property management software is a perfect example for this, which automates all complex processes and helps in saving time and human efforts.

An efficient property management software can add significant value to your property investment, which is why many people and business groups across the globe now, prefer using one such software solution.

Benefits of using an advanced property management software:

The trend in luxury hotels across the globe is a simple touchscreenwith an easy-to-use graphic user interface that can control all your room’s amenities, such as lighting, air conditioning, TV, movies,and music. These systems also have the capability to handle communication with the front desk, housekeeping, concierge, and checkout.

Guests are greeted with a personalized welcome screen and a video from Krige explaining ICE, the Interactive Customer Experience.Once acquainted,you can control the room temperature or set lights at various levels from 100 percent to completely off. You can send messages to the front desk, request toothpaste from housekeeping, or ask the concierge for a restaurant reservation. Guests can arrange transportation or learn about the hotel, which just underwent a $450 million renovation. You can even check airlines and print boarding passes. A mobile ICE app in the works will be downloadable from the Plaza’s website, allowing you to do all these things before you even arrive.

“Hotels are using more technology to enable a higher level of service,”

In a 2013 Study, Forrester Research concluded that out of those polled, 94% agreed that above anything else, they wished all hotels offered quality wifi throughout the hotel and in their rooms.

Understanding exactly what factors are most critical to your guests when using wireless connectivity will help you to create a network that is designed to support those exact wants and needs.

At the minimum, your hotel will need: A Firewall Role-based access control Profiling IDS/IPS

Most of my clients asked me this question before, “What differentiates a good event management platform from an average one?”. Then I told them about data management. If you have an one-off event and decide that you will never have another similar event in the future, then you need not read further. However, if you are keen on event marketing and want to leverage events for generating business, you must not miss this article. An event management platform with integrated CRM will be key to your success. CRM stands for Customer Relationship Management. A CRM software, therefore, helps you manage relationships and interactions with your current and future customers. In most cases, your event attendees are your potential customers. Hence, it’s vital to integrate a CRM with the event software so that the sales team can take control and take action in time. Here are a few suggestions on how you can leverage an event CRM software to drive sales revenue. #1 Engage with your attendees as a pre-sales activity Pre-sales is very important as it’s about prospecting, qualifying and nurturing leads. Every time you spark a conversation, be it an email, a message, a Facebook comment, etc., you will want to record it and evaluate the sales-readiness of the attendee. #2 Easy access to information for Sales The marketing team’s effort in attendee nurturing shouldn’t be in conflict with the sales team’s lead nurturing. Your sales people need to know what events their clients or their leads have attended. Events could be about informing customers of a new product or keeping customers updated of the latest technological happening. Keeping a list of all the events that each of your client has attended will help Sales engage in an intelligent conversation with their client. That’s why there should be a data center that sales people and marketing people can access. With cloud-based CRM platforms, information is always available. #3 Store data for future use It doesn’t make sense to me if I use a separate platform for managing my event data. The data don’t only hold value to the event per se but also to customer analytics and remarketing. An integrated CRM allows you to look at a list of potential invitees and then select them as targets for event registration forms, so they are always aware of upcoming events and feel valued to be contacted. This may make them more likely to feel loyal to your brand and register. At the same time, your Sales team would have a better view of the customer and predict their behaviors. #4 Everyone is on the same page Not only marketing or sales need to nurture the relationships with customers. Customer success definitely needs to know what events their clients are attending. Human resources sometimes want to check if a candidate’s ever been to a company event. You want to make sure the people that need information to drive productivity and business get it easily.   In Conclusion… You as an event marketing professional must look for an event management software with integrated CRM now. Keep in mind that it must be a single platform that allows both your sales and marketing teams work effectively together. Email campaign reports or attendance reports are not CRM. If you want to find out more about this, send your questions to us by clicking the “Ask us a question” button below!

attendees can ask questions to the speaker via tweets or Facebook comments real time during an event.

FIFA World Cup

cool application that had been created especially for the World Cup that highlighted the real time schedule of the games and results as they took place. This event alerted us to the huge potential that has hardly been scratched.

From the cleaning staff to the catering crew, you’re in charge of all the team members who make the event run smoothly.

So you’re going to need some great communication and people skills to shepherd such a large team, especially in the hustle-bustle of high-stakes situations.

No events, no job! That’s why planners in this role are also usually in charge of sales and marketing for the property’s event space.

free application might even help you access the Hotel PMS and hotel data from remote locations. But,

free application might even help you access the Hotel PMS and hotel data from remote locations. But,

No guarantee on data security

Imagine you’re out shopping one Saturday afternoon. You walk into a department store and see a big sign that reads, “Get our app and save!” You love a good deal so you scan the QR code and select “download.” You scroll through a user agreement with about 10,000 words of legalese and click “agree.”

As you walk down the street later, your phone is abuzz with notifications you’ve never received before: a constant stream of ads from each store you pass. You wonder how they’re reaching you, until you realize the department store app is still running — it must connect to other stores.

Proximity marketing — location-based direct marketing in which a business or other organization sends offers, promotions, alerts or other messages to a person's smartphone based on the device’s location — is annoying, creepy and downright invasive in this story. But it doesn’t have to be. When implemented ethically, proximity marketing can provide worthwhile benefits to marketers and consumers alike.

The advantage to travel agents is that the GDS not only can show you many fares from multiple airlines, but it also offers a great depth of information about each flight in one place. The carrier, the times, the costs, the class of the seat, aircraft type and so much more. It’s a smorgasbord of options. So if you’re booking a high volume of tickets, it’s great to have access to every minutiae of information from multiple carriers in one go.

In today’s world, the GDSs have a bit of a split personality. There is the old school, traditional GDS commonly called “the green screen.” Then there’s the hip side of the GDSs, which people will call “point and click” or “GUI” (Graphical User Interface). Essentially, it’s a more intuitive and prettier looking version of the GDS.

To learn the GDS green screen takes intense training, and to become proficient takes tons of practice and constant use. That means daily use with a mentor (for at least 6 months to a year), not just booking a ticket for a client every few weeks.

social media marketing for hotels will be the make-or-break factor for many hospitality brands

why it’s so important, detailed tips, suggested best practices to follow, and examples you can use

real-life examples of social media marketing for hotels

Using an iPod as a menu has the potential to take your restaurant to the next level.

Your restaurant will be seen as a trendsetter.

They know how to use it, and they will be impressed with the sophisticated presentation you will be able to create with an iPad as the menu card.

you might think that an iPad POS system cannot compete with the level of depth that a full, PC-based system offers

These systems let you conduct all of your sales, track your inventory and more, directly from the iPad. Plus, restaurant iPad POS systems are mobile and can connect to any Wi-Fi network. You can use them at the table or on a counter, or you can carry it around. 

iPad POS systems, you have the luxury of being mobile.

A property management system (PMS) can be one of your property’s greatest assets. A good PMS streamlines everyday tasks and increases efficiency. However, a bad PMS can make your life miserable. A PMS should make your life easier, not harder. Here are the features you should look for when deciding which software product to use.

Housekeeping functionality will help keep properties of all sizes running smoothly. Your property management system should automate administrative tasks and create more efficient systems. A housekeeping report falls into this category.

Sales and Cancellations You also want to look for sales and cancellations functionality. These tools allow you to see today’s sales and cancellations so you can make the appropriate changes.

Use the “Save” option to bookmark a page. Bookmarking saves a link to the page in your online Diigo library, allowing you to easily access it later.

Highlighting can also be accomplished from the context pop-up. After the Chrome extension is installed, whenever you select text on a webpage, the context pop-up will appear, allowing you to accomplish text-related annotation. Highlight Pop-up Menu – After you highlight some text, position your mouse cursor over it and the highlight pop-up menu will appear. The highlight pop-up menu allows you to add notes to, share, or delete the highlight.

Sticky Note Click the middle icon on the annotation toolbar to add a sticky note to the page. With a sticky note, you can write your thoughts anywhere on a web page.