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aguar024

5 sustainable design ideas to take your hotel into the future - Insights - 0 views

  • Roof gardens
  • reduce energy use by absorbing heat and acting as insulators for buildings, which also, in turn, helps to reduce air pollution and greenhouse gas emissions.”
  • Sustainable furniture, fixtures and accessories
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  • carpet and bathroom tiles made from recyclable materials
  • using low or zero VOC paint in the walls
  • Using sustainable materials
  • Using LED lighting can not only help drive down energy costs but also reduce maintenance and cooling costs as well.
  • LED lighting fixtures
  • Water conservation solutions
  • otels can therefore benefit from utilizing water-efficient practices by upgrading equipment and improving operations.
  • Solar installation
  • 24/7 in the premises so a lot of energy is being consumed for power generation
  • It is not only cost-effective but also low maintenance, reliable and flexible.
  • Because sustainability is now a big factor in the success of a hotel, hotel operators must then take extra measures to delight their customers with their sustainable efforts.
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    And check out this 5 sustainable design ideas for hotels.
rhoff019

Council Post: Cybersecurity As We Know It Is About To Change - 0 views

  • the global cybersecurity market is set to increase to $270 billion by 2026. This signals the priority boardrooms have placed on cyber risk management even as digital transformation takes place en masse.
  • COVID-19 has become the catalyst to trigger change in the ways we manage and operate technology.
  • Virtual desktops emulate a computer system so that IT can control access as such adding input/output devices as well as software and applications. This could become an important control point when remote workers are operating outside the safety of a corporate network.
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  • Telecommuting Is The Only Way Of Working For Many
  • With swift digitalization, security controls will shift to data sources, similar to the trend witnessed in IoT.
  • With millions of employees working from home, hackers’ focus has shifted from enterprise to remote working individuals. To handle the menace that exists in cyberspace, decentralized cybersecurity will rise where greater emphasis will be placed on data sources such as actual remote employees themselves.
  • User access controls have largely revolved around single or two-factor authentication. These methods rely on “something you know (username)” and “something you have (password).”
  • This means identity protection will be a top priority, and the best defense should involve building authentication systems that focus on “who you are.” This would require advanced biometric solutions such as fingerprint/thumbprint/handprint, retina, iris, voice and other facial recognition technologies.
  • The current state of privacy regulations is designed around the enterprise network and building the proverbial wall to keep sensitive data out of prying eyes.
  • With the remote working concept taking center stage, re-evaluation of these policies is needed to address the new cyberthreats.
  • From a risk management perspective, global privacy policies will need to encapsulate standard operating procedures regarding BYOD, GDPR compliance and state privacy laws.
  • The shift to cloud services offers employees, customers, suppliers and everyone else across the ecosystem a seamless and frictionless way to access data and applications. Remote access by various users would compound security challenges and present many new potential attack vectors. In the post-pandemic world, IT resources could shift toward data, particularly keeping data secure across cloud platforms.
  • This will facilitate cybersecurity teams to apply varied access controls and demarcate data storage to minimize the risk of cyber intrusion and data breach.
  • Innovative technologies such as ML/AI and AR/VR will see greater adoption. As we have already witnessed, video conferencing applications will continue to rise as non-contact interactions surge.
  • Sectors such as retail, hospitality and manufacturing will layer their adoption of robotics with added AR/VR capabilities.
  • Cybersecurity teams that are saddled with an events-based approach will be overly burdened with triages when a cyber breach occurs. By embracing an intelligence-driven approach, businesses can digitalize confidently with external threat intelligence as the guiding beacon.
  • Social engineering techniques to trick untrained and unsuspecting employees, third parties and contractors into releasing confidential information or letting an intruder into a corporate network will also intensify accordingly.
  • Cybersecurity awareness training for people across the entire supply chain and ecosystem will prevail.
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    By 2026, the investment in cybersecurity will increase to $270 billion globally. After the COVID-19 pandemic companies will need to reevaluate their cybersecurity systems to adapt to telecommuting as many companies will have some of their employees working from home. Biometric security such as a fingerprint or iris scan will become more common as the typical password will no longer be as secure as it once was.
davidclark33

In A Covid-19 World, Here's Why You Should Use A Travel Agent - 0 views

  • Back in March, I wrote about how travel agents helped clients get home as walls of travel restrictions went up, and as airlines cut flights.
  • That story led a number of travel advisors to contact me, sharing their tales. With pictures of stranded travelers sleeping in airports still fresh in my mind, and thousands of others unable to get ahold of their airlines, I thought now would be a good time to remind you why it pays to use a travel advisor. From Classic Travel Connection in Birmingham, Alabama, Christen Perry recalled, “On March 11, during the middle of the President's speech to our nation regarding travel to and from Europe my team began making immediate contact with our clients who were still traveling in Europe.”
  • Closer to home, as millions of folks who booked direct were getting busy signals, Alexis Sherry of As Travel Pro was swinging into action. A family she had in the Dominican Republic were notified by their hotel that the airport was shutting down. Since they had used a travel advisor, as in real person, not an online screen bot, they had no problem getting through. After finding no flights available, Sherry contacted a private jet company, which arrived to pick the family up just seven hours after the hotel notified them of the shutdown. She also obtained a credit for the remainder of their interrupted stay.
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  • She continued, “We could only assume how crazy the European airports would become when they woke up the next morning to the news from the press conference. Even though it was the middle of the night for them, we called them, woke them up, calmly communicated the situation, and asked them to pack their bags and head to the airport. “While they were doing so, we began immediately changing their flights to get them home as soon as possible. By acting quickly, calmly, and as a team, we were able to communicate with the clients, with each other, and with our suppliers. Our clients were among the first out of Europe that morning.”
  • Back across the Atlantic, Louisa Gehring of Brownell Travel affiliate Gehring Travel, didn’t need to look far to see how quickly the situation was deteriorating. A reporter from The New York Times posted about “bedlam” at Charles de Gaulle Airport as throngs of Americans sought to get home.
  • When the ban was announced, Gehring reached out to a couple were in the City of Lights celebrating the wife’s 40th birthday. She talked them through options to return home, even though it was 2 am. Her clients decided to leave the next day. In cutting their trip short, they were going to miss going to the top of the Eiffel Tower and a dinner cruise by celebrated chef Alain Ducasse, which was also nonrefundable. Within hours, the star advisor moved both experiences to that day, their final day in Paris. They were among the last visitors to the Eiffel Tower before it closed, followed by dinner, where they were among only a guests.
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    This article is about the value of using a travel agent. The article describes several real-life situations that unfolded as borders and countries were shutting down travel.... all while tourists were still visiting these countries. Luckily these tourists booked their vacations using travel agents so they were able to work with their travel agents on navigating home and not with a computer screen.
yoyohad

10 trends in hotel technology - 1 views

  • Hotel guests travel with an increasing number of personal devices and their own information and entertainment content. A SmartBrief poll showed that 45% of hotel guests travel with two devices and 40% with three or more.
  • “We noticed travelers were packing books less and less. They’re cumbersome and take up valuable luggage space, but it’s really hard to replace the joy of reading a great book on the road,” Nelson said. “It’s also important for families that forgot to pack their tablets because games (and other contents) are big hits with bored kids.”
  • The Hyatt Union Square New York offers three check-in options for guests: an iPad check-in with a staff member called Gallery Host, a self-serve check-in kiosk and a traditional front desk. About 40% of guests at the hotel select the iPad option.
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  • According to a poll taken by the SmartBrief online service, 85% of travelers believe Wi-Fi in hotels should be free.
  • When the planners are in the hotel, they can request more coffee, more flipcharts, a change in temperature in the room, or whatever they need. We’re facilitating the conversation in the way planners and customers really want to talk to us.”
  • Another example from the participants was the MGM Grand Hotel & Casino in Las Vegas. Behind the hotel’s front desk is a huge video wall, and one of the applications is a live tool that allows guests in line, or anyone in the lobby, to send Twitter messages about the hotel or other topics. Also, the hotel’s food-and-beverage outlets use to the board to promote specials or events.
  • Marriott offers free Wi-Fi in its select-service and extended-stay hotels and in lobbies of its full-service properties. In addition, gold and platinum level members of the chain’s loyalty program receive it for free, Roe said.
  • Courtyard’s GoBoard lobby information center has become a way to eliminate the frustration of guests standing in line to ask a simple question, such as directions or a restaurant recommendation.
  • Marriott last week launched its Travel Brilliantly marketing campaign, which Roe said will help the company “define the future of technology.”
  • The white paper noted a variety of ways hoteliers increase their luxury offerings through technology—everything from high-definition TVs embedded in bathroom mirrors to curated set lists of music downloads as offered by Hard Rock Hotels.
  • Marriott’s new Workspace on Demand service allows non-hotel guests, such as small businesses and entrepreneurs, to book meeting space at Marriott properties on half-day or full-day basis. Larger groups can book meeting space that includes audio-visual equipment and Wi-Fi.
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    This posts summarized 10 trends in the hospitality technology. Most of them are benefiting the guests directly, such as the wifi access and the self check-in services. However, as more and more hotel in the industry adopting these technology, the competition has been brought on, and every company is working harder to invest more technology in hotel management, development as well as operation. These 10 trends are the most basic ones which have changed the industry greatly, but there are mot to expect in the near future. 
Cecilia Lucas

New Hotel Technology Likely to Bring Sticker Shock - 3 views

  • The need for a new generation of computers, data centers and security equipment for the nation’s hotels is driving up the expense of technology in the hospitality industry,
  • The average [technology] cost for a 400-room hotel has been about $50,000 a year. That   cost is going to go up as the brands start implementing new technology to take the place of systems that have been in place for quite some time,” says Shah.   “That cost could be significant. It could be several hundred thousand dollars in additional costs over the next three, four or five years.“
  • “The average [technology] cost for a 400-room hotel has been about $50,000 a year. That   cost is going to go up as the brands start implementing new technology to take the place of systems that have been in place for quite some time,” says Shah.   “That cost could be significant. It could be several hundred thousand dollars in additional costs over the next three, four or five years.“
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  • cost is going to go up as the brands start implementing new technology to take the place of systems that have been in place for quite some time,” says Shah. 
  • significant. It could be several hundred thousand dollars in additional costs over the next three, four or five years.“
  • The need for a new generation of computers, data centers and security equipment for the nation’s hotels is driving up the expense of technology in the hospitality industry, says Mitesh Shah, chief executive officer at
  •  The average [technology] cost for a 400-room hotel has been about $50,000 a year. That  cost is going to go up as the brands start implementing new technology to take the place of systems that have been in place for quite some time,” says Shah.   “That cost could be  significant. It could be several hundred thousand dollars in additional costs over the next three, four or five years.“
  • The upgrades involve both communications that make life more convenient for travelers, and the unseen hardware that makes hotels function more smoothly.
  • Hackers are more aggressive than ever, and the cost of protecting hotel systems has risen accordingly
  • The hotel industry hasn’t kept up with the state of the art to the degree other industries have, says Shah, particularly with regard to pricing and customer convenience.
  • Traditionally, too many hotel managers focus on the condition of the carpets and walls  — whether they need painting or new pictures, or fresh plants in the lobby, rather than scrutinizing their technological infrastructure.
  • Examining how people buy and use media shows that bandwidths are growing more sophisticated, and the trend in a hotel experience is to become more connected,
  • And too many hotels are unable to provide that level of technical response.
  • Costly upgrades don’t always translate into higher rates, however. “The question really is, can you charge more for it? Or is it part of the experience?”
  • high-speed Internet, for instance, it’s an amenity that customers demand, but they’re not necessarily willing to pay extra for it.
  • Another expense involves business intelligence technology — the detailed analysis and tracking of a hotel’s daily, weekly, monthly, and quarterly performance.
  • Operating teams then analyze the results and plan their financial strategy on a day-to-day basis, says Shah.
  • When it comes to creature comforts, travelers don’t want to compromise, says Shah. They want the same comforts on the road that are available at home
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    The Hotel Industry has not kept up with the state of the art technology to the degree other industries have. It's at a point where a great investment is needed to upgrade technology they use both in communications as well as the unseen hardware that make hotels function on a day to day basis. The cost of replacement and and expansion of business data centers and security is very large. But who bears the cost?, since guests have come to expect ammenities such as high speed internet, but aren't necessarily willing to pay for it. This is an inevitable cost hotel corporations are going to have work in to their budgets in order to stay relevant and competitive
corrie242

Top 9 Technology Trends in Event Management Right Now - Meetingbox - 2 views

  • Studies reveal that technology adoption in event management is capable of increasing attendance by 20% and productivity by 27% and decreasing costs to at most 30%!
  • Speed, utility and engagement are the three main pillars
  • 5G
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  • With the increasing complexity of experiences, the necessity to map out these experiences increases as well. With tools like drag and drop diagramming, 3D walkthroughs and seating software, planners and venues can map out experiences in detail.
  • Event diagramming
  • With increasing implementation and relevance for augmented reality and virtual experiences, this technology will be the threshold for the biggest paradigm shift yet in event technology and automation.
  • Projection mapping
  • you can create an augmented reality experience by turning existing walls and structures into 3D interactive displays. This tool allows event planners to incorporate transformational design elements into any space they seem fit. Projection mapping proves to be a cost-efficient and effective way to create optical illusions in nearly every location.
  • Beacon technology
  • A similar tool to the already existing Radio frequency ID (RFID), Beacon technology discreetly tracks attendee behavior and preferences, which can be used as an engagement tool to create personalized experiences for attendees and provides event insights for event planners. Wondering how it works: Beacon devices equipped with Bluetooth low-energy signals can broadcast data to any mobile phone that supports Bluetooth connectivity.
  • Virtual and Augmented Reality
  • Facial recognition
  • benefit for planners from a security perspective.
  • reports of security breaches at major events
  • They could be used for gathering real-time data that can help event planners enhance the experience and security of their attendees.
  • Event automation tools
  • provide all the information concerning an event such as schedule, speakers, registration, networking, and support. There are also apps integrated with chatbots that offer a higher level of support to the organizational team.
  • Data Security
  • Cybersecurity data breach is a scaring reality nowadays. And therefore, the question “Is the event organizer doing enough to protect the data collected from guests?” is more important than ever. Planners should take this issue seriously.
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    This article outlines the current technology trends in event management. It also entails what strategies event planners are using to market mega-events, to attract attendees and to get real-time feedback about the event.
anaslip

10 Examples Of Customer Experience Innovation In Hospitality - 1 views

  • When a guest feels the hotel understands them, they are 13% more likely to stay there again. The majority of hotel visitors want to experience new technology
  • Marriott is testing the technology at its hotels in China, which shortens check-in time from three minutes or more to less than one minute.
  • InterContinental Hotels Group is creating AI smart rooms in its hotels in China. The rooms allow guests to use voice control technology and speak naturally to get personalized assistance for both business and personal travel.
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  • Aloft Hotels uses Botlr, a robot butler, to deliver items to guests around the clock.
  • Guests at New York’s Yotel can have their bags stored with Yobot, a robotic luggage concierge. Robots aren’t entirely replacing humans, however—a lesson learned by the Henn-na Hotel in Japan, which fired half of its all-robot staff to employ more humans.
  • More hotels are moving away from traditional room keys to leverage RFID technology through guest wristbands. The technology is popular at resorts like Disney World and Great Wolf Lodge.
  • The Cosmopolitan in Las Vegas has Rose, an AI concierge who can help guests book spa services and restaurants and offers insider information like secret menu items at the hotel bar. Four Seasons Hotels uses Four Seasons Chat for 24/7 chat service that is powered by humans, not AI, for a more personal touch and responds to messages in 90 seconds or less.
  • . Hilton Hotels has introduced mobile check in for rewards guests to seamlessly check in, choose their room and unlock the door through an app. 
  • ach room at the CitizenM Hotel in Amsterdam comes equipped with a MoodPad tablet, which allows guests to change the temperature, TV, window blinds, alarm and lighting in one place. Some Marriott hotels have smart shower doors where guests can jot down their ideas while in the shower and then email the image to themselves for future use. 
  • A number of hotels and resorts, including Radisson and Omni, offer the service and have seen improved customer satisfaction and online booking rates. 
  • Hilton uses location-based services at some of its resorts to alert guests to events and activities that might interest them based on where they are on the property.
  • The wall of each room at Hub by Premier Inn in the U.K. includes an AR map of the local area. When guests point a smartphone at the map, they can learn about local attractions and get recommendations for the best things to do and see.
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    This article tells us about 10 new innovations in the hospitality world. Mostly it is talking about some innovations in the hotel industry such as face recognition at the registrations, voice-controlled rooms, and smart amenities.
xrive007

Undercooked fast food burgers are toast with robot AI - 1 views

  • a new software-based offering for fast food restaurants that aren't ready to go full robot just yet.
  • artificial intelligence (AI) powered cooking platform meant to keep human fry cooks from torching burgers—or worse, undercooking them
  • every year, an estimated 1-in-6 Americans
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  • get sick, 128,000 are hospitalized, and 3,000 die of foodborne diseases.
  • The idea is to simplify kitchen and inventory tasks while doing away with outdated methods of cooking, which include monitoring cook times via wall clocks or relying on employee experience to know when items are done cooking.
  • CookRight is an advanced AI platform that incorporates machine learning, sensors, and computer vision to allow cooks to track a food item on a grill and monitor cooking time automatically in order to deliver precision-level cooking.
  • utilizes AI to optimize ingredient handling and cooking.
  • In addition to consistency and precision in cooking applications, the platform also leverages powerful analytics to improve food quality, drive efficiency, and save money by closely monitoring for supply chain issues. Robots may be coming for jobs in fast food, but for the time being, human augmentation seems to be the easier sell.
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    In this news you will see how robotics and AIs have been developed to help out even in the one place that some thought may not be possible, kitchen. However it is something that not everybody agrees with having in an establishment.
ldeur001

6 Elements Obsolete in the Hospitality Industry - 2 views

  • Guest expectations has always been the focus of industry leaders in hospitality and food service. Today, the hospitality consumer is tech savvy to an historically unprecedented degree.
  • Through mobile options for their guests, leading hotel chains including Marriott and IHG are making the traditional front desk line-up unnecessary.
  • The guest experience of going directly to the room without having to line up to check in and to check out in the same way becomes a given as the old paradigm disappears.
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  • An important trend that’s driving the industry is guest empowerment to manage the order process themselves in their own time without necessary staff intervention.
  • Mobile ordering plays a significant role in this area. So does the growing presence of kiosk technology
  • UberEats, Door Dash, GrubHub
  • here are some negative effects of these models as well, with some third-party apps taking a debilitating chunk of the profits in exchange for their services.
  • Allowing customization of menu items is a part of the increasing emphasis on personalization of the hospitality industry overall.
  • accurate reporting that allows organizations to manage menus based on the trends of what guests want and apply changes across all locations simultaneously.
  • it is becoming more and more important for organizations to remove the barriers for visitors to make payments according to their native preferences, particularly as cash payments continue to be rivaled by digital payments globally.
  • walled garden of information that was disconnected from the whole
  • With the increasing prominence of cloud technology, mobile applications, IoT, and a myriad of other technologies whereby data is collected and managed, that earlier model is fading out.
  • Creating an accessible, visible, and open environment that more easily connects to strategy is the clearer road to staying competitive.
  • Emerging technology and the culture developing around it continues to drive the evolving expectations of guests.
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    Hospitality consumers are only getting more and more tech savvy, therefore, businesses must meet their patrons' standards and expectations when it comes to preferences, efficiency, convenience and speed. Examples we experience daily are mobile ordering at a restaurant, online/kiosk check in at a hotel, food delivery apps and more.
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    Being able to customize to the consumer and their needs is a game changer and with data analytics available today this is becoming more of a reality and could soon be a consumer expectation as we want content and experiences that are relevant to us.
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    The more technology is evolving into the world of business the more human interaction is less needed. parallelly, customer expectations keeps getting higher every year. some consumers tend to look for more personalized service, this is very difficult to provide through technology solely, till now at least, human interaction is essential to keep up with guests expectations.
rhera004

9 Event Management Software That Will Make You a Rockstar - 2 views

  • Event organizers are planners to the core. If you’re an event organizer, you likely have a unique gift of being able to see both the big picture as well as the unique steps and resources needed to get to that vision.
  • Now that we’ve given you a high-level overview of the most popular event management software, you can confidently decide which options to explore. Keep in mind that it’s not about which software we say is best, it’s about what works best with your personal style. After all, the right tool could very well turn you into a rockstar event organizer.
  • Trello
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  • you need event management software that can save you time, keep you organized, and take care of every detail of your event
  • There is a ton of event planning software on the market
  • Organizers' Favorite Event Management Software
  • Eventbrite This is a popular ticketing solution for events ranging from small meetups to large concerts. The system is customizable and allows people to register from their phones. You can use it to send email confirmations and reminders.
  • Whova (All-in-One Event Management Software)
  • Whova all-in-one event management software enables you to seamlessly manage your event from beginning to end within one system. It provides flexibility to opt in/out of certain functionalities according to your needs
  • it can help with event registration, event marketing, attendee engagement through the conference app, event website creation and agenda management, attendee check-in, name badge generation, and more
  • There are many platforms that help you collect and display tweets about your event on a big screen in real time. One of the first social media walls, Everwall (formerly Tweetwall) gets posts on displays quickly and also provides extensive moderation, customization, and advertising options.
  • Event management software is an event planner's best friend
  • It has a strong visual interface, simple usability, and collaboration features.
  • OpenConf
  • OpenConf is a conference management software used by many academic conferences. It allows organizers to call for paper submissions, build peer-review process, and approve and publish content.
  • Users can search session information with built-in search functionality. OpenConf provides a website builder and online registration as well.
  • Boomset
  • Boomset provides check-in, on-demand badge printing and guest list management system. It allows facial recognition check-in and tracking attendees with RFID-enabled wristbands. Using badges and wristbands, attendees can even purchase merchandise, meals, drinks during events.
  • Everwall
  • This is a project management software
  • WordPress Theme
  • Slido
  • It enables users to crowdsource top questions in order to drive meaningful conversations.
  • WordPress is a popular content management system used by over 80 million websites and fully customizable thanks to many themes and plugins.
  • Last updated: June 1st, 2021
  • 10 most stressful jobs
  • , so you can streamline your event to stay more productive and generate more revenue.
  • 9 best event management software
  • As you may still be unsure whether your next event will be virtual or in-person,
  • Start by prioritizing your needs.
  • obile-friendly?
  • m
  • some organizers think the fee is a bit high.
  • Whova
  • The Whova app has the highest ratings in app stores among all event apps and offers customers many time-saving tools.
  • research heavy academic conference
  • isn't currently accessible on mobile,
  • facial recognition check-in, organizers can also track attendees with RFID-enabled wristbands.
  • popular resource for team communication
  • If you're into the 'to-do', 'doing' and 'done' task management approach,
  • no master calendar view
  • Wix is a general website builder, not an event planning software, but there are a few built-in themes for event websites.
  • live polling tool,
  •  
    The software listed in this article will help with productivity of an event or project.
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    This article talks about eight-event planning management softwares that will help event planners perform like rock stars. No matter how talented a person may be it is not easy to remember everything and be able to perform at high levels without the assistance of special software. The article has helped streamlined the best event planning softwares to narrow down the best for work for each consumer. Following are a few discussed in the article: o Google drive - By using Google Drive's documents, folders, and spreadsheets it can help manage and collaborate on content and ideas. o Whova Event Management - can help manage an event in one place. Significantly boosts attendee engagement and networking, which results in winning the best Event Technology Award 2016. o Asana - Has a great smartphone app, in addition very helpful for both the big picture task management view, as well as narrowing in on the detail. o Allseated - Good for planning weddings, helps design floor plans, seating arrangements, manage the guest list, etc. Essentially, after reviewing all the software's it would be important for the event manager to pick the best one to fit their specific job tasks and personal preferences.
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    With the continuous developments in technology and its adoption in the hospitality industry, businesses are increasingly adopting event management software to enhance their performance and performance. This article looks at eight of the leading event management software that businesses can choose from. The article is a great read to all individuals in the event management business.
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    9 Event Planning Software tools- While this page does point out benefits of other event planning software its basically a Whova ad.
ecast038

Disruption Drives the Hospitality Industry to Innovation - Hotel Business - 0 views

  • looks
  • drastic
  • looks
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  • As the industry looks to rebound, hotel owners, in particular, are introducing new solutions and services to entice guests, including embracing automation, a once taboo term in an industry used to thinking of service in a very human-centric way. From robot concierges to new marketing strategies, hotel owners are changing the norm to address social distancing measures and lingering travel concerns.
  • Property automation system companies are catering specifically to the accommodations industry to
  • the industry must completely re-evaluate and adjust operations to reduce potential touchpoints, and automation is a crucial component at this time.
  • The entire check-in process can now be done through a smartphone, minimizing staff interactions and reducing exposure to a crowded lobby. Guests can check-in with a single touch and enter their room in minutes without even requiring a physical key card.
  • centric
  • make the integration of smart locks and devices easily accessible.
  • For an industry that has long since relied on its (human) staff to deliver customer service, this is
  • drastic
  • experience
  • shift to a tech-first experience. However, for hotels struggling to open with a skeleton staff to reduce overhead, an automated management system can improve efficiency and the overall guest experience.
  • experience
  • branded apps are a one-stop portal for everything from reservations to room service. Used c
  • orrectly, a branded app can help streamline operations and establish a direct channel of communication between hotels and guests.
  • Smart technology is a key investment for hotels as they look to reduce high touchpoints in rooms. Voice assistants can control nearly everything in a room, including temperature, lighting, alarm clocks, televisions an
  • d to order room service. It also creates an opportunity for hotels to learn guest patterns and personalize the experience even further.
  • And based on the past few months, the industry is rising to the challenge.
  • the pandemic accelerated the need to embrace smart technology and automation urgently, putting more pressure on an industry with slim profit margins to cover the costs of implementing the infrastructure to accommodate these changes. The industry has its back against the wall, forcing change and innovative new thinking to adapt and entice guests back as travel resume
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    Before the pandemic hotels were using apps to allow guests to view hotels in their area and book hotels from the comfort of their phone. These apps also had incentives to make customers want to book through the app, now that the pandemic has caused individuals to not be able to be in contact as much, the hotels have taken advantage of these apps to allow guest to do more. Guests are now able to check in through these apps, open the door to their room without needing a key, ordering room service and towels and other toiletries through the app as well. The pandemic forced a lot of companies within the hospitality and tourism sector to become more technology friendly in the sense that they wanted less person-to-person contact, for the safety of external guests and internal guests. Like mentioned in the article smart devices have more of an influence on the guests experience overall, the article mentioned how hotels are using robots to clean rooms, deliver room service and toiletries to guest to increase social distancing standards within the properties. Hospitality was once known as an experience only able to be best delivered by humans but now it is an experience through technology that brings comfort to guests.
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    To provide safer environments to guests and avoid going out of business, hotels had to quickly adopt changes and innovations. Although the industry has heavily relied on human interaction for all customer service aspects, smart technology and automation has been crucial for hotels. In many hotels, all guests need is their smartphone to check-in and get in to their rooms. Marketing has changed and many hotels rooms now feature workstations and gym equipment to ease guests travel concerns.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  •  
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  •  
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  •  
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
imgonnarecit

Cloud Computing Is Becoming the Default Setting for Enterprise Business - 1 views

  •  
    " It is a reasonable argument that the only reason millions of workers have been able to successfully work remotely over the past year is because cloud computing has reached a level of maturity that now makes working without the cloud unthinkable. Microsoft 365 is arguably the most widely used. Cloud computing is no longer a choice, but rather the default position of any organization that wants to remain competitive. The number of ShareGate desktop users performing on-premises SharePoint upgrades decreased by 19.7 percent in 2020. On-premises operations decreased by 60.63 percent. Operations to migrate from on-premises to the cloud increased by 37.2 percent. Cloud-based operations jumped by 50.1 percent. Cloud-to-cloud migrations increased by 67.9 percent and included the transfer of 144 percent more terabytes of data in 2020 versus 2019. Microsoft also made significant investments in industry specific certifications in financial services, energy, health and manufacturing to meet the stringent requirements of these heavily regulated environments, making it an even more attractive option for enterprise clients. He pointed out that companies that need extreme low-latency transactions, have geographical proximity restrictions or highly secure data handling needs should consider traditional methods as well as the cloud While security is improving, some old and new attack vectors remain for cloud-based applications. That threat landscape will continue to grow as the market for cloud and SaaS networks and platforms expands and bad actors follow the money. The cloud service providers are asking businesses to trade off convenience for control. That will never happen. Further, there is only one cross-cloud provider standard, K8. The other area in need of standardization is security notification. Every cloud provider reports security events to customers separately, with different languages and syntax. Cloud consumption is linear but cloud security notification is exponential.
sosor012

Ransomware attack on chip supplier causes delays for semiconductor groups | Financial T... - 0 views

  • Disruption from a ransomware attack on a little-known supplier to the world’s largest semiconductor equipment manufacturers will continue into March, in a new setback to chip production after years of coronavirus-related delays.
  • first identified on February 3,
  • MKS’s customers include many of the largest companies that produce semiconductors and the specialised equipment necessary to manufacture them, including TSMC, Intel, Samsung and ASML.
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  • The company had revealed on Monday that it could still take “weeks” more to restore operations and would cost hundreds of millions of dollars in lost or delayed sales. Most ransomware victims are able to recover in about three weeks, according to industry estimates.
  • The attack affected “production-related systems
  • , the company has now told the US stock market regulator that it is unable to file its annual report on time
  • the final impact on quarterly sales could total as much as $500mn — more than half what Wall Street had previously predicted
  • The semiconductor supply chain, which in many places relies on components made by only one provider, has faced repeated shortages over the past two to three years due to production and logistics delays.
  • However, demand for smartphones and other consumer electronics has waned in recent months as coronavirus lockdowns eased and consumer spending has been squeezed by inflation.
  • , it is unclear if MKS will be encouraged by US law enforcement to resolve the issue by paying a ransom.
  • Shares in MKS fell by about 15 per cent between February 3,
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    The article "Ransomware attack on chip supplier causes delays for semiconductor groups," discusses the affects on a company due to a cyberattack that occurred February 3rd. The company is believed to have setbacks into March and that it would cost hundreds of millions of dollars in lost or delayed sales. The company also believes they will be unable to file its annual report on time and possibly have to resolve the issue by paying a ransom. This also cost a 15% decrease of shares for the Company.
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