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j1abao

8 Disruptive Hotel Technology Trends to Watch in 2022 - 3 views

  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • penetration of cloud-based technologies in the segment remains incredibly low
  • White labeling has already begun in the hotel industry without hoteliers even knowing it. Property management systems that offer channel management integrations are usually white labelling their channel managers from other vendors
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  • 20,000 properties.
  • hospitality property owners look to address the challenge of competition from peer-to-peer platforms like Airbnb
  • focus on improving guest experience and helping travelers have the trip of a lifetime
  • guest-messaging software
  • messaging tools to deliver five-star service at scale
  • provide frictionless guest service and streamline time-consuming interactions, such as check-in.
  • hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessment.
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • APIs allow your various hotel technology tools and programs to work together, conne
  • streaming, voice activation, guest-room tablets, and food ordering tech.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel,
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage.
  • forced to get smart about security
  • do their research in selecting tech tools
  • regularly host training to their staff
  • all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings.
  • Secondly, Google has entered the travel market in a big way.
  • for property owners, WiFi 6 is much more relevant
  • The most important software in the hotel industry is the property management system
  • Smart thermostats, smart speakers, and smart locks
  • data has become the world’s most valuable resource.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share
  • Hoteliers are just starting to realize the potential of its guest data.
  • put a dollar figure on just how much hotel industry data is worth. The Group purchased STR for $450 million in cas
  • New competitors are challenging old management companies that haven’t innovated enough
  • These next-gen properties are sometimes called hometels (home+hotel), or more generally, alternative lodging
  • Technology in hotels goes far beyond guestroom TVs and phone
  • smart locks
  • ast WiF
  • NFC technology for contactless payments
  • kiosks or mobile apps for digital check-in,
  • robots that deliver room service.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • beyond the guest experience, hotels can take advantage of faster WiFi
  • hoteliers must focus on data security and continued training
    • jtarr003
       
      I really enjoyed this article about 8 disruptive Hotel Technology trends to watch in 2022. What I found most interesting about this article is how guest room technology is changing. Guest now want there hotel room to have voice enabled devices in there hotel room to help them control the room that they are staying in. Also guest would rather use on-demand conveniences like uber eats and door dash to eat food to there rooms.
    • jtarr003
       
      8 disruptive hotel technology trends to watch in 2022
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser. “The advantage is that a single company does not need to do it all: one firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference,”
  • Interest in investing in hotel technology has slowly ramped up in recent years.
  • Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • Why is data so valuable? “Data are now part of every sector and function of the global economy and, like other essential factors of production such as hard assets and human capital, much of modern economic activity simply could not take place without them
  • Hotels use technology to provide better service, streamline communication, allow guests to personalize their experiences, and offer more convenient processes, like checking in or ordering room service.
  • deliver increasingly high value for hoteliers and guests. For hotel managers, technology specifically designed to manage hotel operations, reservations, housekeeping, and more can enable greater efficiency and fewer human errors
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    For this article I want to focus on the room technology aspect. We have become so dependent of our devices at home that sometimes going to hotels is not as pleasant as before. In this article, we can see how hotel chains are changing to cater to our needs so the daily routines are not affected. One example is how Hilton is partnering with Netflix allowing you to sync your Netflix Account with the Hilton Honors app so you can go and use the room tv to keep watching your favorite programs. So no more using your computer or ipad to keep binging on your series while you are in a hotel. The other interesting part is the use of tablets and apps that mimic our regular apps for food ordering within the hotel avoiding the need to call for room service or doing lines at restaurants.
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    This article reviews the top eight tech trends causing disruption in the hospitality industry: SaaS (software as a service), APIs (application programming interface), guest room tech, privacy & cybersecurity, OTAs (online travel agency) struggling, WiFi 6, big data and digital hotel companies/alternative lodging. The article dives into each of the eight with an overview/background on the tech, how it's advancing, and why and how it's being used. Some of main takeaways are that for many of the tech trends the industry is just starting to realize the full potential and that overall these tech advances should be able to allow companies to harness tech and data to drive customer experience and retention.
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    I found this article rather interesting because I feel like this is very normal to me now. The fact that it has technology trends of 2022 on it is so interesting because I've been seeing these trends for a while already. I liked how the article called these technology trends a way for the customers to personalize their experience. At the end of the day, they truly are in charge because of these trends. Everything is accesible online and they even have options to add nearby tourist spots to their itinerary. Technological convenience is now a part of everyone's life. This is why hotels are implementing this convenience through streaming, guest tablets, food ordering kiosk, and much more. This is possible because hotels are also using API's which connect hotel technology by tech stacking and using tools to talk to one another. In my opinion, these technological advances could only get better to further improve the convenience hotels can provide.
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    This article discusses not only the future of hospitality technology, but the impact it will have on the industry, All of the technology advancements mentioned will change how hospitality businesses operate. For example, cybersecurity is becoming a really important investment for these businesses to make because hackers have been stealing guest data and information. Tech advancements are being placed around privacy of consumer data, when that never used to be a major issue
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    This article palms out 8 disruptive hotel technology trends to follow. The explosion of SaaS, APIs going mainstream, room technology innovation, privacy and cybersecurity, the struggles of OTAs, WiFi 6, big data and digital hotel companies. The article illustrates that technology is driving the hospitality industry by explaining new technology trends that enable hoteliers to operate more efficiently and offer guests the opportunity to personalize their experience. But it also means hoteliers must focus on data security and ongoing training when implementing the technology guests expect.
cdamo003

Why hotels need to focus on sustainable technology | Hotel Management - 0 views

  • HG and Marriott International have eliminated plastic straws in thousands of hotels worldwide, removing an estimated 1 billion straws from the ocean and landfills.
  • Both brands also are cutting out single-use bottles in the hotel bathroom, estimating to remove more than 500 million plastic bottles every year from the environment.
  • the largest hotel brands will be rolling out room controls within their loyalty platforms that enable guests to preselect the room temperature, lighting mood, TV, music, blinds and more
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  • Using the digital device that guests already have, hotels can reduce (or eliminate) the use of paper—saving tons of water and chemicals used in paper processing—and reduce (or eliminate) wasteful plastic keycards
  • The future is keyless, paperless and has less plastic
  • sustainability is more than just a travel industry buzzword or term travelers drop to sound hip.
  • According to a recent survey of millennials, 87 percent would be more loyal to a company that helps them contribute to social and environmental causes and more than nine in 10 millennials would switch brands to one associated with a cause. 
  • More than 5 billion people are now connected to a mobile network, equivalent to roughly two-thirds of the world’s population. Mobile devices are a key enabler of sustainable economic growth and a major contributor to the delivery of the United Nations' 17 sustainable development goals. 
  • And as technology evolves to seamlessly link functionality within the hotel with guests' mobile devices, the synergistic forces of guest satisfaction, cost reduction and environmental sustainability will produce a greener planet for everyone to enjoy.
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    This article shows how important sustainability is in the hotel industry and how innovation and technology can help companies sustainability efforts. Even though technology like the smartphone has a huge footprint on the environment, they can be used to help in sustainability such as hotels using the smartphones that guests already have to perform some functions without having to use paper. Mobile phones can also be adapted to help in running of smartrooms to improve customer experience and also reduce the footprint on the environment.
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    Hotel Management is the backbone of the future in development. Technology plays a huge role in the extensions of green technology in hotels. Many properties are now implementing reward systems that can help reduce waste, mobile extensions with the reuse of key systems and smart rooms with the control of light, temperature and TV systems to help with personalization while saving energy and costs.
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    A quick read but very enlightening statistics about generational feelings and loyalty to green technologies in hotels.
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    It is becoming more common for hotels to become more sustainable and green in there business practices. Guests are finding these practices to be expected more often that none. Hotels are now becoming more efficient on there sustainability efforts by utilizing technology in order to reduce costs as well.
Xue Yan

Why Internet Marketing Is So Important for Hotel Businesses? - 0 views

  • the Internet has changed the very way communication and marketing is perceived
  • Internet marketing is an umbrella term to classify a range of practices, that may involve Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click (PPC) campaigns, Content Marketing, E-mailers, Article and Blog distribution with a backlink to your hotel website, Online Booking Engines, OTA management, website analytics and campaign tracking, and many more.
  • Internet marketing also have some special benefits for hotel properties
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    • TIANJIAN ZHANG
       
      Internet marketing is a very important component of overall hotel business, and hoteliers can ignore it only at their own peril. An effective online hotel marketing strategy involves piling up of vast mental and material resources, and channeling them where it matters most i.e. to the right audiences. As hoteliers are trained into different enterprises, most of them have neither the time or the skills required for online marketing, and the majority of them outsource this work to companies specializing in online marketing.
  • A successful internet marketing campaign is one, that can strike a perfect balance between all these various practices associated with E-marketing.
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    This article introduces the reason that the hotel needs develop its e-marketing. The author pointed that a successful internet marketing campaign is one that can strike a perfect balance between all these various practices associated with E-marketing. Here are the key reasons why it is important for the hotel. Firstly, advertising on the internet is much cheaper than advertising on TV, radio, or even newspaper. Secondly, e-marketing make it easier to find hotel's target audience. Thirdly, the success and failure of any marketing campaign on the internet can be tracked and analyzed very easily by using Google analytics, and various other means. Through internet marketing brands can establish a regular committed community of their fans and followers, and engage with them in a two way communication. A carefully, and strategically designed hotel website can provide its prospective clients a lot information. In addition, as most of the prospective travelers use the internet to gather information about their destinations, and hotels, hotel properties can ignore internet marketing only at their own peril. Also, the hotel can make use of Internet to show its property to the guests. A good designed web page can attract more customers for the hotel.
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    The article demonstrates the reasons that Internet marketing is important in recent days. To begin with, the author provides several ways of Internet marketing, such as SEO, SMO, PPC and so on. In order to see the effectiveness of each Internet marketing method, marketing campaign is one good choice. The author then tells us how the Internet marketing is superior among traditional media. The Internet marketing is cheaper, easy to target audiences, easy to track data and it also can establish a regular committed community, which attracts lcustomers. Moreover, Internet marketing benefits the hotel properties. For example, the hotel website can help customers better know the hotel. So we see that Internet marketing is crucial to hotels.
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    Internet market is super important in the hospitality world. It helps customers answer questions such as charges, tariffs, location, and etc. and they are able to get answers they need fast, and from a reliable source. Another great use for internet marketing is the ability to draw in customers by showing what their property has to offer through pictures and videos.
Diamond Williams

Why Mobile POS? - 0 views

  • Let’s look at this from three different perspectives and consider how mobile POS impacts the customer, the manager/owner, and the staff.
  • The customer never loses sight of their card as it is swiped in front of them.
  • Another personalized benefit for customers is the fact that because the server can do so much more at the table and less walking around,  guests receive faster and attentive service as well as having their expectations immediately set and met.
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  • A mobile POS allows the server to deliver more attentive service, validating every modifier and detail in front of the guest.
  • Building and maintaining a brand is of the highest importance today and this type of solution creates the perception of an innovative, forward-thinking restaurant.
  • For management, the order-to-service cycle runs more quickly, enabling you to serve more guests and shorten wait times to keep potential guests from walking out. 
  • Moreover, this recent TV coverage shows that servers that use a mobile POS give better service, resulting in increased tips and a stronger attachment to both the customer and the restaurant.
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    Here, NCR reviews the how Mobile POS impacts customers, manager/owrners, and the staff beyond the general buzz and excitement of being able to pay for your dining via mobile device. Starting with the benefits to the customer, it is noted that there is added security for the customer because it is no longer required for the server to take the customer's card away from the table to take payment. The customer never loses sight of their card. As a result the guest is not overcharged for their tip, something that can happen often and they can be assured of the amount they are paying. Another added benefit for the guest is faster more attentive service, with expectations immediately set and met. If something is no longer available in the kitchen, it does not show up on the screen. Preventing the customer from setting an expectation for something that is not available. From a manger's perspective, Mobile POS shortens the order-to-service cycle. This shortens the wait time for potential guests and enables the establishment to serve more people more quickly. Also, having the ordering available table side, it will lead to fewer comps. So they are able to generate more money by serving more guests, and keep money because orders are taken and verified tableside. Having Mobile POS available also adds to the reputation of the establshment. It makes them seem more forward thinking and innovative. Finally, the article sites the benefits for the servers. It first helps server-to-customer relations by verifying every detail of the order right in front of the guest. The server is able to get the order right and be more attentive to the guest by having to do less walking. The server is able to have a higher level of productivity. And because they are more productive and able to provide better service, this results in increase tips and stronger attachment to both the customer and the restaurant.
lin liu

Quadriga's Personal Media Network™ technology wins best new technology award ... - 0 views

  • nsed subscriptions or hotel services via a single application and WiFi connection.
  • The PMN application is a complete network solution that integrates hotel services with the guest's entertainment and content sources. Once paired with the in-room television, the guest's mobile device can be used to access and complete transactions for hotel services like room service, meetings and events, concierge services, spa services, travel updates and transportation services.
  • 13 November 2012 Quadriga’s Personal Media Network™ technology wins best new technology award at Equip Paris show
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  • Personal Media Network™ (PMN™) is a new technology that is revolutionising the in-room entertainment environment.
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    " Quadriga's new Personal Media Network™ has been awarded the prestigious Equip'Innov Award for the most innovative product in the technology category at this year's Equip' Hotel Industry Conference and Exhibition in Paris."
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    This article shows us Quadriga's new Personal Media Network, which is one of the most innovative products at this year's Equip' Hotel Industry Conference and Exhibition in Paris. PMN™ is a new technology in in-room entertainment environment. This new technology will help the hotel in developing a 360-degree relationship with guests, before, during and after their stay. PMN integrates various forms of and the various forms of content into a single application to create a unified network of services. PMN bases on flexible building blocks, providing a new platform for hotel. With PMN, guests can access and shift content subscriptions from their own mobile device to in-room television for play. Everything from videos, movies, etc. can be get anywhere via hotel Wi-Fi on any device at any time. There are also PMN, FTG can be used in WIFI area. It makes hotels has more opportunities to increase revenue from meetings and event communication. This new technology creates differentiation in marketplace, and meets guests' demanding of WIFI and devices. Quadriga is the single partner to the global hospitality industry, integrating TV and Mobile communications platforms, Internet, Network. The company aims to create the latest technologies and meet every customer needs and guest expectations.
Jennifer Mesa

Industry News > Hospitality Technology Expo 2013 > Digitally Perfect: Eccleston Square ... - 0 views

  • “smart glass” bathroom wall turns opaque and the bathroom mirror TV turns on
  • Micromaster sends information about the status of the guestroom to the hotel’s building management system, enabling staff to set the room to a dormant mode, switching unnecessary items off and turning down the heating/cooling when the room is vacant, thus saving energy.
  • £12,000 each
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    This super tech savvy hotel has a lot of bells and whistles in the room and are revealed starting when you walk in the door. The curtains will open and close a bit so you can see its electronic. And the bathroom glass fogs up so you can't see through. ** also, the micro master send info to the pms in the hotel giving the staff the ability to control temperature and lighting to benefit the sustainability of the hotel and its room. They also have motion detectors to verify when you are and are not in the room... Creepy!
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    Check out this creeper hotel that know when you're in your room or not! If i were an employee here i'd have fun with some of this technology
LU DENG

IHG generating over $20 million a month in revenue from mobile bookings - 0 views

  • IHG’s mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience.
  • “Our emphasis is on developing booking apps and mobile features to engage with guests in every step of their journey. It’s not just about booking rooms – we’re building relationships with our guests and connecting with them throughout their stay experience.”
  • Guests and corporate partners who stay at InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites hotels can now enjoy the following new IHG mobile features:
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  • Customized IHG-branded corporate apps on iPhone
  • Offers and notifications via IHG-branded apps on iPhone
  • IHG currently has Priority Club Rewards apps for Kindle Fire, Google TV, Android Tablets, Windows Phone, and Android. IHG also has iPhone booking apps for each of its seven brands
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    E-marketing is not unfamiliar for us and it has become a powerful tool for hotels to promote themselves. Hotels can make profit from it if it is applied in a proper way. This article introduces a successful example that IHG focuses on developing apps and mobil features to engage with guests throughout their journey and the monthly revenue from mobile booking reaches over $20 million. IHG's mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience not just on the first step of room booking. IHG will continue their mobil strategy with launch of the Priority Club Rewards app for iPad that can help guests easily find and book rooms, check rates and increase flexibility to manage their reservation and view member details. This provides guests great convince and leaves them great feeling about this brand. Some new features, functions and offers will be customized for different category of guests such as corporate guests and leisure guests in IHG's e-marketing plan. So the efficiency in targeting the right market is increased. IHG benefit a lot from e-marketing and is multiplying more methods in this area to keep up with the trend. Success of IHG in e-marketing can be a good example for other hoteliers.
Joshua Frost

Onity releases firmware upgrade, mechanical cap for its locks to address hacking vulner... - 0 views

  • Onity provides lock upgrades following hack
  • Black Hat cyber security conference in Las Vegas
  • According to a story published by Forbes, the hacker, using less than $50 worth of equipment, was reportedly able to exploit a port located underneath each lock to read their memory and find a decryption key, at which point he was able to gain access to the lock’s firmware.
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    As close to home as this hits, with a security breach at my hotel recently, I'm happy to see that companies are upgrading their systems. The Black Hat cyber security conference in Vegas had a hacker present how easy it was to gain access into a hotel room. He had less than $50 in equipment that he used to infiltrate the locks on the hotel doors. In response to this, Onity, the company whose locks were tested, came out with a plan for a "two-tier" security upgrade. This makes me feel a little bit better but at the same time, it seems like hotels aren't being proactive about protecting their customers, so maybe more hotels needs to be exploited.
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    I don't see this how it make anyone feel a little better, all the company is doing is giving price discounts and tightening up some locks, make it harder to pick apart. The problem is the avg their or experienced theif can take a part a lock in minuets if not seconds. Chances are you wouldn't even hear it if you were asleep, on the phone, watching TV. The system isn't very good if it can be hacked with up to 50$ of equipment
mrive258

7 technologies that are transforming the hospitality industry | Hospitality Magazine - 2 views

  • This brings a new dimension to customer service and marketing, as many industry insiders now consider it essential to have an online booking service, which also requires a well-designed, mobile-friendly website with a simple interface.
  • This brings a new dimension to customer service and marketing, as many industry insiders now consider it essential to have an online booking service, which also requires a well-designed, mobile-friendly website with a simple interface.
  • By integrating with CRM, inventory management and other tools, information on capacity, reservations, stock, loyalty programs and more is accessible at the touch of a button. In addition, cloud-based POS applications are becoming more common, which means that staff can process orders, bookings and payments directly from a tablet.
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  • However, advanced marketing automation software allows much more complex tasks to be performed, such as emailing customers who have been visiting or clicking on certain areas of the website or social media pages.
  • Attractive images are usually the most popular type of post, so restaurants and hotels should take the opportunity to share beautiful and interesting photos of their food and their facilities
  • And an even more revolutionary service will soon be made available, using security technology that allows smartphones to function as room keys.
  • Lighting, temperature, blinds, alarms, TV, radio and room service will all be controlled from a single tablet device, or from a single app that guests can download and login to from their own device.
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    Of particular interest is the online booking systems, electronic point of sale integration and marketing automation software which all ensure hotels maintain competitive.
Bing Kwok

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 0 views

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    This article talks about the new tool for the hotels to reach out to their customers, an interaction with their guests only through mobile phones. and this shows that the future of hotel marketing is going to evolve even further. One of the reasons why this would be helpful is because of the way everyone communicates today. of all the mobile phones used today, 95% of them have bluetooth, and another interesting statistics is that 98% of guests switch on the television within five minutes of entering their room. hotels customers are primed for information and offers. Proximity marketing enables guest engagement, it offers what the guests want the most. This type of marketing has a tremendous potential of generating revenue, by establishing stronger roots of connection with their customers. So basically it provides instant connection, manage campaigns and transactions in real time, advertise smarter, no delivery fee and no privacy issues. all this along with growing customer acceptance of location based services will open new opportunities for the for proximity marketing, not only for hospitality but for others too.
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    Changing technologies provide a new way for hotels to interact with guests. Increased interaction engages the customer in a hotels promotion. Exclusivity generates interest and repeat business, and instant measurement gives hoteliers capabilities traditional advertising never could alone - instant customization and measurable reaction at no cost. With technology that allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them, hotels and advertisers can transform their in-room TV and digital signage into interactive consumer touchpoints. The result is a true consumer interaction, which evolves in real-time. Hotels can deliver branded content to guests within a certain location. Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience: all of these factors combine to make proximity marketing a very effective tool to generate higher ROI for both hotels and their advertisers.
Gyujin Chae

Hard Rock Las Vegas taps Vast eMarketing Potential with eSignature Solution | Hospitali... - 2 views

  • Policy Patrol Disclaimers is very easy to operate and we have to do very little to maintain it,”
  • consistently brand their e-mails and customize them with information from the marketing department quickly and easily
  • We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information
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  • consistently brand their e-mails and customize them with information from the marketing department quickly and easily.
  • “We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information,
  • “Policy Patrol immediately applies updates to Active Directory contact information in the users’ e-mail signatures, which makes it very easy to maintain
  • We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information
  • “We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information,”
  • makes it very easy
  • very
  • In today's e-mail era, the Hard Rock Hotel & Casino in Las Vegas had two goals in mind; first to standardize the signature on all outgoing e-mail, to give them a more corporate and consistent feel
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    The IT staff in the Hard Rock Hotel and Casino prefer to use the Policy Patrol Disclaimers from Red Earth Software in order to solve too goals: to standardize the signature on all outgoing e-mail with a more corporate and consistent feel, and the em-mail signatures had to be flexible enough to accommodate marketing promotions. E-mail is an important tool for team member to communicate with other parts as an entertainment marketing tools to streamline their brand and publicize the events. The reasons for choosing the Policy Patrol are, its close integration with exchange server and active directory. It can immediately applies updates to active directory contact information in the users' e-mail signature to make easy to maintain. Also, the Policy Patrol Disclaimers is very easy to operate and need little to maintain. It is consistent, reliable, and easy to use.
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    The article is talking about that the Hard Rock Hotel and Casino communicates with vendors, partners, legal teams, and hotel and casino patrons via e-mail. Hard Rock had two goals for the e-mail signature to improve their e-marketing. One is to standardize the signature and the second is to be flexible enough to accommodate marketing promotions. The Hard Rock Hotel and Casino chose the Policy Patrol Disclaimers to help them achieve goals. The Policy Patrol has a close integration with Exchange Server and Active Directory. It allows the hotel to configure one template that is automatically personalized with the sender's contact information. The Policy Patrol also allows to easily updating e-mail marketing information for all e-mail signatures by configuring e-mail signatures from one central template.
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    This article mentions a marketing tool through e-mails and a specific solution, eSignature Solution, implemented by Hard Rock Hotel and Casino in Las Vegas. The employees at the Hard Rock increasingly communicate with co-workers, partners, vendors, and customers via e-mails. The company realized that e-mails could be an important marketing tool which costs less than other tools, such as TV commercials. Thus, the Hard Rock implemented eSignature Solution which allows them to send out e-mails to customers, vendors, and partners with upcoming events, special deals, and so on. In addition, this centralized e-mail signatures program enables the company to configure one template that is automatically personalized with the sender's contact information, and to customize e-mails and its contents (events or special offers) based on customer information. According to Mike Essig, the director at the Hard Rock Hotel and Casino, the new solution is very easy to operate, update and mostly cost effective. Along with social media marketing, marketing through e-mail could be very effective and potential as the number of use of e-mail is significantly growing and e-mail is widely used in our lives.
Adilen Alfonso

TeleAdapt's MediaHub HD™ advanced guest connectivity panel to be equipped in ... - 0 views

  • The properties aim to be in line with Holiday Inn's new worldwide brand experience - "Wake Up Recharged. Get Refreshed. Stay Connected."
  • facilitate the "home away from home" in-room entertainment experience in the brand's "Stay Connected" theme.
  • Providing TV connectivity and high-speed Internet is as important to leisure guests as it is for our many corporate clients. Adding the MediaHub to the guest room amenities uplifts the grade of the hotels and assists our sales and marketing team to drive new revenues"
maria del pilar echeverri

Behind The Scenes Of Tourism New Zealand (Case Study) | Smashing Magazine - 0 views

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    The article explains how the new website for New Zealand was based on how it was inspired, New Zealand's marketing was always through TV, but now they were moving into websites and it explains the importance of this one.
Jingjia Zhang

Your Mobile Phone As A Door Key | Fast Company - 3 views

  • But Samsung's system actually teaches us a whole lot more about the future of smartphone "keys." Once inside the room, the same phone can be used to order room and laundry service, book other hotel facilities, and act as an in-room phone extension. Because of the Olympics tie-in, the special app also gives localized content to the hotel guest, and Olympic Games information including results. It can also control the hotel room TVs, lighting and AC and other in-room electronics. And it can provide "location based offers."
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    This article describe a new smartphone app based on Android system in Samsung phone. At the first, this article introduce the long history about the room key development. It points out that the physical keys always have a problem that key itself can be stolen, and thus used by someone who doesn't have access privileges. Then the article introduce the  new Samsung's system. What amazing me is the phone is not only can be used as a door key but also a control center in guests' hand. "Once inside the room, the same phone can be used to order room and laundry service, book other hotel facilities, and act as an in-room phone extension. " The app has powerful features and I thought it will become a trend in the future.
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    Jingjia...this is a great article. I agree with you, I am impressed with the functionality of the phone application and how it works. It eliminates the middle man and any room for human error. I wonder how much more we can do with our phones. On this article listed below, it talks about how you can start a car directly from your IPhone (http://www.wired.com/autopia/2009/10/start-your-car-from-your-iphone/). Soon, we will be able to do many things with simply the touch of a button.
Diya ZHAO

Top ten technology gadgets for the modern hotel room | Tnooz - 5 views

  • 1) High definition televisions (HDTVs)
  • 2) High speed internet access
  • 3) MP3 docki
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  • ng station and al
  • 5) Mirror televisions
  • 4) Convenient power sources
  • a connectivity panel which enables content from a laptop, digital camera or MP3 to be viewed/listened to via the television so they don’t have to keep recharging their batteries.
  • arm clock
  • 6) Lighting and climate control
  • s weather gauges on its in-room control panel,
  • 10) And, finally, technology to rotate a Croatian hotel once every day is being explored to give every guest a sea view during their stay. Not viable for every hotel, but boy would it help you stand out from the crowd.
  • use any brand of mobile phone to gain access to their hotel room
  • .  Face recognition key locks and LCD screens connected to a digital camera to let guests know instantly who’s outside their door
  • 8 ) Energy management systems
  • A combination of energy-efficient air conditioning, a rainwater harvesting system and low energy lighting can reduce a hotel’s carbon footprint by 75 per cent compared to the average establishment.
  • 9) Guest sensors
  • 7) RFID (Radio Frequency Identification) door lock for keyless entry to a hotel room and other areas of the hotel is becoming more popular in hotels across the world.
  • Mirror televisions are more commonly found in bathrooms, saunas and swimming pools at luxurious hotels.  They are equipped with high definition technology, digital tuners and touch screen functionality.  In fact, there were some impressive Mirror TVs being demonstrated at the recent CES in Las Vegas.
  • High definition televisions (HDTVs) are the focal point of every hotel room and there are a huge variety of models for hoteliers to choose from to suit differing room sizes and budgets.
  • (wired and wi-fi) in hotel rooms is a must for any business traveller and now many leisure travellers too
  • are two essential gadgets for many travellers.  Apple has sold over 100 million iPods and many travellers use them to listen to favourite songs, watch movies, or view family photos, so any docking station that couples as an alarm clock should be at the top of any hotelier’s list for in-room gadgets. Alternatively, most in-room televisions also double up as an alarm clock.
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    This article presents insight into the best technology available right now to put into a new construction or facelift of a hotel.  From the basics like HDTV and internet connection, to facial recognition key locks, this article discusses the trend in the industry.  It also discusses energy management systems, which are clues that the industry is evolving and looking to save cost and the environment at the same time.  These style of systems, I believe will emerge as the most important out of the whole list because they demonstrate the exact way to cut cost.  The article says that an effective energy management system "can reduce a hotel's carbon footprint by 75 percent."  Thats not too shabby...  For more on energy management systems, visit http://ems3.com/.
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    The mirror televisions is a great idea. I personal very like this hardware. It integrated the mirror and television together, not only save more space onthe wall but also bring a new feeling for customer. This system have touch screen, digital tuners and the most important is waterproof. That means the hotel can put it in bathroom or some damp environment. It make cuntomer more convenient and the hotel do not need to worry about the damage.
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    The technology to rotate the Croatian hotel once every day is absolutely phenomenal. By giving their guests a chance for an ocean view during their stay, they provide the guest with the utmost of service although like the article pointed out, this is not feasible for most hotels. I especially like the energy efficient programs being implemented in hotels across the country. Most guests, including myself, leave hotel rooms with out adjusting the air, leaving lights on, etc. Because we are not at our own home, we seem to lack concern. With energy-efficient air conditioning, water harvesting shower heads and sensors to detect when the room is vacant will all help reduce the hospitality industry's carbon footprint drastically.
  •  
    echnology director at Quadriga, recommends the top ten bits of technology that every hotel room should have, ranging from the most obvious to the more unusual. They should provide a range of high quality HD channels to reflect the needs of guests and most major suppliers including Samsung and LG, for example, offer a range to suit all requirements and budgets.
Mariana Sales de Jesus

Hotel Technology in Guest Rooms - 0 views

  • From this little bedside device, Wolfe was able to control nearly every part of the room: TV, alarm clock, blinds, room temperature, etc. This type of technology is already in use in a number of hotel rooms throughout the world, and with good reason—it’s a fantastic innovation that integrates every aspect of the guestroom. (Guestroom 20X also featured an iPad that had much of the same functionality.)
  •  
    The article attached to this link is from HotelNews.com and refers to "The Guestroom of the Future" reported in a trade show in 2010. The author reports ten trends that should be seen in hotel rooms within the next few years. One of the ten trends is the ability to use a mobile device such as an ipad to control the amenities in the room utilizing a software that will connect the room technology to the touchscreen device. By using the ipad, the guest is able to control the room temperature, open and close drapes, set privacy sign light on or off, turn on request for housekeeping service, alarm, wake up call, room service order, view room folio, access concierge services and etc. The advantage of this device is that it concentrates all technology in just one device depending on the capability of the software. I believe more hotels will adhere to this type of software as soon as it is proven to be reliable and accpeted by guests. Reliability is also related to the dependancy of the internet connection for the functionality of this software. I consider one of the concerns to be how would these amenities be delivered or operated in case of failure of internet service or power outage.
Ting Li

How High-Tech Can Hotels Go without network and telecommunications? - 1 views

  •  
    In the future, the technology in hotels are developing faster and faster, better and better, it will make guests control more by just touching the button or screen. Nowadays, guests plugged-in the hotels or restaurants by online reservation via the high-tech networks and telecommunications. There are a lot of aspects in the hotels guests using the networks and telecommunications to connect with hotels. For example, before guests come to hotels, they made a reservation online, it needs network; and then, when they get into the hotel, they will check-in by self-service or using the hotel computers, which is convenient to guests. In addition, taking the Aloft Hotels in Hong Kong as an excellent example, guests can use their SPG card to go to their rooms directly without front desk check-in, and then when they go into the room, they can connect their phones and computers whatever they want to the hotel TV. Furthermore, Las Vegas guests can use a touch button to require cleaning services,view room charges, or survey the International Flight Schedule, all of these are related to the high-tech networks, if there is no power or no network, all of these technologies are went out. To sum it up, networks and telecommunications are extraordinary significant to hospitality industry, it represents a kind of luxury and top level of a hotel, it can bring more and more guests for itself.
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    From what I read about this article, I think this high-tech brings benefits both to hotels and guests. It improves hotel's working efficiency. At the same time, it brings convenience to guests when they check in. As an old saying goes, kill two birds with one stone. This is worthy recommended technology.
Irine Wallace

Opera Property Management System - 0 views

  • Reservations ― features are integrated with other functionality such as profiles, cashiering and deposits. This property management software module provides a complete set of features for creating and updating individual, group and business block reservations, including deposit handling, cancellations, confirmations, wait listing, room blocking and sharing.
  • Reservations ― features are integrated with other functionality such as profiles, cashiering and deposits. This property management software module provides a complete set of features for creating and updating individual, group and business block reservations, including deposit handling, cancellations, confirmations, wait listing, room blocking and sharing.
  • Reservations ― features are integrated with other functionality such as profiles, cashiering and deposits. This property management software module provides a complete set of features for creating and updating individual, group and business block reservations, including deposit handling, cancellations, confirmations, wait listing, room blocking and sharing.
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  • Reservations ― features are integrated with other functionality such as profiles, cashiering and deposits. This property management software module provides a complete set of features for creating and updating individual, group and business block reservations, including deposit handling, cancellations, confirmations, wait listing, room blocking and sharing.
  • Profiles ― complete demographic records for guests, business accounts, contacts, groups, agents and sources. Profiles include addresses, phone numbers, membership enrollments, stay and revenue details, guest preferences and additional data that make reservations handling and many other activities faster and more accurate.
  • Back Office Interface ― revenue transfers, market statistics transfers, daily statistics transfers, and city ledger transfers can be easily made from OPERA Property Management System to a back office system.
  • Rooms Management ― handles all facets of room supervision including availability, housekeeping, maintenance and facility management. The Queue Rooms feature of the property management software coordinates Front Office and Housekeeping efforts when guests are waiting for rooms which are not immediately available for assignment.
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Cashiering ― posting guest and passer-by charges (including taxes and other generates), making posting adjustments, managing advance deposits, settlements, checkout and folio printing are a few of the many activities handled by OPERA Cashiering. Cashiering accommodates multiple payment methods per reservation including cash, check, credit cards and direct bill. In multi-property environments, guest charges can be cross-posted from any property in the hotel complex
  • Your front desk often makes the difference between ‘never agains’ and ‘long-term relationships.’ At the core of the OPERA Enterprise Solution is our premier property management software, the OPERA Property Management System (PMS). Designed to meet the varied requirements of any size hotel or hotel chain, OPERA PMS provides all the tools a hotel staff needs for doing their day-to-day jobs – handling reservations, checking guests in and out, assigning rooms and managing room inventory, accommodating the needs of in-house guests, and handling accounting and billing. The property management software is configurable to each property’s specific requirements and operates in either single-property or multi-property mode, with all properties in an enterprise sharing a single database
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    SUMMARY OPERA Property Management System is fully integrated with all the OPERA modules and offers the most extensive list of certified interfaces in the industry. FEATURES: Reservation, rate management, profiles, front desk management, back office interface, room management, cashiering, account receivables, commissions, reporting, fully configurable, global perspective, hospitality system interface, opera express, tailored to fit hotel's operational business needs, scalable to suit the size of the hotel, helps operators to become more productive, profitable and professional, and delivers fast, accurate and online information on property
  •  
    A lot of hotels use OPERA as their property management system. I have never personally worked in a hotel so I am not familiar with PMS's but from everything that I have read and heard from people is that OPERA is very efficient with everything. This system seems as though it can do everything for your property just the way that you would like it to. OPERA is customizable to your company's needs which seems great. This is a great website that you posted as it informs all of us exactly what this PMS is capable of.
Suqi Peng

IHG Leverages Booking with New Apps for Seven of its Brands - 0 views

  •  
    IHG (InterContinental Hotels Group) is the first hotel company to launch apps for both Kindle Fire and Google TV. Last year, IHG alos launched apps for Iphone and Ipad. The investment of new technologies will bring over $130 million in revenue for IHG from mobile bookings in 2011. Recent year, more and more travel supplier, such as airline, or hotel, developed direct booking system on website or mobile phone in order to get rid of over dependency of GDS (global distribution systems). As new technology developing, such as wifi, there will be more and more hotels groups lanuch direct booking apps on mobile phone in the future.
  •  
    Wow, that's a great jump into the Android apps. There are some people who will not buy Apple Products for whatever reason so it's great they are covering all the mobile tablet reader area's.
Alejandra Kravets

Restaurant POS Turns Kitchen Nightmares into Sweet Dreams - Yahoo! News - 0 views

  • In 2011 LAVU, Inc. was credited with launching the most innovative POS application for the restaurant and food service industries. Today, POSLavu is recognized as a leader in this fast-growing technology segment with licensed users and a network of distributors in 22 markets worldwide.
  •  
    POSLavu, an outstanding wireless point-of-sale system from LAVU that it's a leading developer for restaurants softwares was featured recently on the Kitchen Nightmares TV show by famous chef Gordon Ramsay. This application can be used through your Ipad or Iphone with one single touch you can customize menus, manage seating, take meal orders, and much more. Most importantly it is easy to install and extremely easy to learn.
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