Exploring the promise of e-tablet restaurant menus - IJCHM-01-2013-0039 - 0 views
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drbucky on 29 Sep 17My main refute to this assertion is that some fine dining restaurants maintain very limited menus and their printed menus, sometimes very plain and direct, with no pictures or "sizzle" words, reflect the finer, more elegant style of the establishment. For that reason, some restaurants use no printed menu, at all.
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Although there is evidence of the importance of restaurant menus and theirdevelopment from past research
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This article compares the efficacy of printed menus to electronic (tablet) menus with no "ordering" capability. No additional published research appears to be available to compare the efficacy of emenus with ordering capabilities to traditional menu/ordering processing. This would make for interesting research, particularly across the different sectors of the industry.
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It can be described as the map that encourages easy navigation between hunger andsatisfaction for customers
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