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jblan183

What Will Smart Homes Look Like in 10 Years? | Time - 0 views

time.com/...smart-homes-future

sustainable house tech business

shared by jblan183 on 22 Nov 21 - No Cached
  • manufacturers are putting their R&D and marketing budgets behind home-monitoring and security gadgets–they will have 22.6% of the smart-home market share by 2023, estimates research firm IDC, with smart speakers and lighting equipment not far behind, at 15.4% and 11.8% respectively
  • cybersecurity will become all the more vital. Any kind of massive breach that turns off consumers, says Daniel Cooley, chief strategy officer at electronics-component manufacturer Silicon Labs, could be catastrophic for the industry. “I call it a mass-extinction event for the Internet of Things,” he says.
    • jblan183
      jblan183 on 22 Nov 21
       
      This can hint towards a huge improvement with a huge risk; a house with everything you could ask for being automated for your convenience could be easily hacked and just like that, your personal information is taken and shown to the entire world, or used to the hacker's advantage. My tip: tread carefully if you wish to buy a smart home or invest in a smart home company.
  • Smart vacuum cleaners like iRobot’s Roomba are already picking up after us, while products like the Aibo, a robotic dog for children, show how they might help keep us company like a pet. As for the future? Robotic-furniture company Ori Living is working with Ikea on pieces that change based on your needs, getting the bed out of the way when you need a desk, or hiding your closet when it’s dinnertime.
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  • A bill put forth by Virginia Senator Mark Warner in March would push the government to set up minimum security requirements for smart devices used by federal agencies; such requirements could eventually become standard for the industry at large.
    • jblan183
      jblan183 on 22 Nov 21
       
      Hacking could become rare with this bill, with any smart device requiring minimum security requirements that would force all smart device businesses to comply to the eventual standard of the industry.
  • All the automated attentiveness will come with a high price tag: consumers will spend $123 billion on IoT gear by 2021, according to advisory firm ABI Research, a number that’s likely to rise thereafter.
ldeur001

Using Location-Based Advertising with Text Message Marketing | Modern Restaurant Manage... - 1 views

modernrestaurantmanagement.com/ng-with-text-message-marketing

shared by ldeur001 on 25 Sep 21 - No Cached
  • optimize communications to specifically target people in close proximity with advertisements.
  • Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. 74 percent of marketers see an improved return on investment and 70 percent see an increased lift.
  • Brands can collect data about their customers’ buying habits and demographics
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  • Beacons use small physical objects located in specific areas. Programmed to detect signals from user mobile devices in range, the beacons trigger servers to send in-app or SMS ads.
  • Geo-aware targeting uses real-time location data from mobile service providers to deliver ads via app or SMS to customers within so many feet of the store. 
  • ldeur001 on 25 Sep 21
     
    Location based advertising is proven to be very effective. Brands can connect with customers in the area, offer discounts/sales, engage with them and collect data about buying habits and demographics.
teallemejia

Keeping Mobile Tech in Hotels Secure with Biometrics | By Court Williams - Hospitality Net - 0 views

www.hospitalitynet.org/...4096433.html

hotels biometrics

shared by teallemejia on 26 Sep 21 - No Cached
  • Biometrics are biological measurements or physical characteristics that can be used to identify individuals.
  • Marriott hotels in China use facial recognition technology for check-in purposes, charging the room fee and deposit automatically to guests' Alipay accounts and providing the room key after identity verification
  • Many hotel chains use large-scale, organization-wide enterprise systems for their IT operations. These require exceptional cybersecurity, controlled user access, and extensive cloud computing capabilities.
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  • Hotels are also embracing the Internet of Things for the benefit of guests, to adjust room temperature settings, lighting, voice-controlled room service, operate adjustable beds and other appliances.
  • Many properties are combining augmented reality (AR) and virtual reality (VR) for entertainment, convenience, and administrative purposes. AR-powered signage, for example, can help direct guests to check-in or pick-up locations, based on their mobile fingerprint and biometrically-verified identity.
  • The closer the connection between biometric methods and the user, the greater the security. Since a user's personal mobile device is effectively a "closer" link to the individual than a hotel's facial recognition system, one of the benefits of going mobile is increased security of data, employees, guests, finances, and facilities.
  • Mobile biometrics, like any other technology, opens the door to the risks of cybercrim
  • Research from SmarterHQ shows 72% of consumers will only engage with marketing that is personalized to their interests, while 86% don't want to provide their personal information because of privacy concerns. This creates a major conundrum for the hospitality industry.
  • teallemejia on 26 Sep 21
     
    A question we have all been asking is how can our data that we share be safe with businesses as technology continues to improve and progress into the hospitality industry. Biometrics are biological measurements or physical characteristics that are used to identify individuals like fingerprint mapping or facial recognition. Marriott hotels in China are already using facial recognition technology for checking in and charging the room fee and deposit to the guest's account. Many hotels also use biometrics for their IT operations. The closer connection between biometric methods and the user the security is greater. A person's phone is effectively safer than a hotel's facial recognition system and provides increased security of data.
ldevaul

8 Hospitality Digital Marketing Trends to Watch in 2021 | WEBITMD® - 0 views

webitmd.com/...keting-trends-to-watch-in-2021

hospitality emarketing digital marketing 2021 pandemic social media influencers retargeting ads hotel business mobile

shared by ldevaul on 26 Sep 21 - No Cached
  • If there is one industry that was adversely affected by the COVID-19 pandemic in 2020, it is the hospitality industry.
  • And now, with a vast majority of consumers shifting their activities to online platforms, it has become imperative to make use of digital hospitality marketing to maintain a competitive edge.
  • Perhaps the number one most trusted content online is user reviews. This includes everything from testimonials, comments, forums, social publications, and blog posts.
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  • Influencer marketing is one of the fastest-growing strategies in the marketing arena at the moment.
  • By doing so, you get access to a broader audience while establishing credibility and trust. It has been associated with an increase in direct bookings
  • Remarketing basically involves focusing your advertising efforts on users who show interest in your business. You can do this by collecting statistics on users visiting your website or engaging with your content on YouTube or social media.
  • At the moment, remarketing ads have a 400% larger click-through rate and nearly 150% higher website conversion rate
  • The trick is to re-engage the users who’ve visited your website but didn’t go all the way booking.
  • Chatbots are becoming an almost standard component of business websites. They apply more so in the hospitality industry, where users need rapid responses to queries they make online, regardless of whether there is staff available to give answers.
  • With a VR headset, you can catch a glimpse of a remote location and feel like you are actually there.
  • Due to the impact of COVID-19, revenues in most hospitality-based industries are a fraction of what they were in 2019.
  • Online reputation scores are basically a measure of the rate that people like and trust your brand. There are tons of paid and free tools which you can use to run automatic assessments for your company. It takes into account positive, negative, and neutral critics made about your business, which is then rated from 0-1000.
  • Perhaps the most fundamental trend in the hospitality industry in the wake of the COVID-19 virus is showcasing your facility’s abilities to guarantee the safety of your customers.
  • The way you advertise your service, be it food or massage and gyms, should be done so they appeal more to the local residents and the popular cultural ideals.
  • Keep in mind that any company’s primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship. Therefore, as you try out these techniques, your strategies should ultimately achieve that goal.
  • ldevaul on 26 Sep 21
     
    This article discusses digital marketing trends in the hospitality industry for 2021. Due to the COVID-19 pandemic, businesses have had to shift a majority of their activities to an online platform. The number on most trusted form of eMarketing for 2021 has been the focus on User generated content (UGC). Restaurants, retailers, and hoteliers have been encouraged to take advantage of UGC and use their guests experiences to share to their social media pages. Another important detail to note from this article was the focus on remarketing/retargeting ads. Currently, these ads have a 400% larger click-through rate and nearly 150% higher website conversion rate. They also discussed how VR has helped with online booking for hotels and highlighting safety protocols have impacted businesses during this pandemic. Ultimately, a "company's primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship."
dlevine4195

Has COVID-19 Made Hotels More Sustainable? | The Manual - 0 views

www.themanual.com/...hotels-sustainability-covid19

sustainable hotels green tech

shared by dlevine4195 on 04 Oct 21 - No Cached
  • These changes have largely been in the form of eliminating that most universal embodiment of hotel amenities, single-use plastic bottles for things like shampoo and soap, and reducing water usage.
  • hotels are also being savvier with energy usage, like using LED light bulbs and taking steps to gain environmental certifications like the Leadership in Energy and Environmental Design (LEED) certification from the US Green Building Council.
  • But the pandemic boosted the necessity of being able to do things while having limited contact with other people, and many hotels implemented remote, contactless check-in, room entry, and even food or amenities access.
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  • Among its benefits, touchless tech is more energy-efficient and can eliminate the need for paper or the increased usage of non-ecofriendly cleaners. 
  • due to the lack of guests, there was a decline in the use of chemicals from cleaners and a reduction in carbon emissions.
  • This included a “dramatic increase in the use of disposable utensils, packaging, etc.”, that some sustainability initiatives were canceled or put on hold, and that “stronger, more toxic” chemicals were being used for cleaning and sanitizing.
  • Some hotels, though, took the pandemic as an opportunity to switch to more eco-friendly cleaning options
  • 2018, Hilton announced a whole host of environmental and social responsibility goals as part of its Travel with Purpose 2030 Goals
  • setting carbon reduction goals in line with the Paris Climate Accord, reducing water use by half, sending no leftover soap to landfills, and overall cutting its environmental impact in half by 2030.
  • However, that lack of guests allowed Hilton to start implementing other parts of their impact reduction plan, like having some of their hotels switch to using renewable energy. 
  • heir guests. Sustainability and eco-friendliness are more important for travelers and hotel guests than ever.
  • global travelers want to “travel more sustainably in the future,” and their 2019 Sustainable Travel Report highlighted that 70% of travelers are more likely to choose and book accommodations that are eco-friendly. 
  • Although current practices like using non-eco-friendly cleaning products and getting rid of unwanted waste may be cost-effective and save hotels money now, these and other findings show that travelers are willing to pay for hotels that go the extra mile for the planet, which will earn hotels loyalty.
  • dlevine4195 on 04 Oct 21
     
    This article discusses how the pandemic has strongly impacted many hospitality companies to be more "green" for the future.. From contactless key options, to minimizing food waste, to using technology to reduce unwanted waste like paper, it is helping set new green goals for the our planet and future of the industry.
cdamo003

Disruptive Innovation: Are we There Yet? - 2 views

hospitalityinsights.ehl.edu/ruptive-innovation-hospitality

disruptive innovation

shared by cdamo003 on 14 Jan 21 - No Cached
  • both likes and fears the concept of disruptive innovation.
  • used by
  • The term ‘disruption’ is widely
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  • influenced by the theories of Harvard professor Clayton Christensen
  • Disruptive innovations are however differentiated from sustaining innovations
  • . 3-D printing of buildings will allow accommodation hosting opportunities to develop and disappear very quickly in new areas
  • , according to changing destination popularity, or to extend capacity following a surge of visitors, for example.
  • t disruption means to academics – and some business leader
  • Society both likes and fears the concept of disruptive innovation.
  • We like to experience new ways of traveling and creativity in cooking dishes; at the same time, we may be somewhat anxious or even afraid of getting into a self-driving car or eating something cooked by a robot chef.
  • a provocative marketing campaign may be seen as ‘disruptive’ as an affordable-luxury hotel concept with shared bathrooms.
  • fear or hope of emerging disruption is exaggerated and misleading.
  • guanhuahao on 14 Jan 21
     
    The author holds that the public have ambivalent attitudes of disruptive innovation，and the current understanding of its effects is inaccurate，the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality
  • swhit149 on 07 Mar 21
     
    This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.
  • cdamo003 on 11 Jan 22
     
    The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.
alejandrodiazfiu

the-future-of-hotels-customized-experiences-sustainable-practices-final.pdf - 1 views

shared by alejandrodiazfiu on 21 Aug 23 - No Cached
  • Think about micropersonalization. You can imagine a world in which every single touchpoint with a guest is unique. On our digital channels, we’ll be able to recognize the guest, know their history and their background, and contextualize what we show them.
  • we’ll allow each guest to personalize many details of their stay: the temperature in the room, the scent, the layout, what side of the building the room is on. T echnology will help make sure that we provide consistency across the entire customer journey and that we offer something distinctive for every single guest.
  • You can also decide to go straight to the room with your mobile app, so the reception and transactional process will disappear if you prefer. That will free up the hotel staff to dedicate their time to helping guests in more active, less transactional ways.
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  • I’s impact is going to be huge, and that’s true in marketing as well. It is certainly going to help us be more predictive. Based on the previous booking history of our guests, we’ll be able to determine what they will like in the future, so we can make better suggestions to them about hotel brands, destinations, and guest experiences. We might soon be able to use AI to determine what our next marketing campaign should be.
  • alejandrodiazfiu on 21 Aug 23
     
    In envisioning hotels in the 2030s, technology plays a transformative role for Accor's C-Suite. Executives emphasize "augmented hospitality," which entails highly personalized guest experiences driven by advanced technology. They anticipate a future where AI and generative AI enable micro personalization throughout the guest journey. From recognizing guests' preferences to offering tailor-made room settings, technology ensures a unique and seamless experience. Furthermore, technology is poised to revolutionize booking processes. Accor is exploring AI-driven marketplace platforms where customers interact directly with hotels. This shift eliminates intermediaries, offering real-time, personalized offers. Additionally, the potential use of NFTs for unique experiences and virtual exploration aligns with Accor's tech-forward vision. In essence, technology will be the linchpin in crafting memorable and individualized hotel experiences in the 2030s.
priscillamuniz

How to Strike a Balance Between Automation & Personalization in Hospitality | Hospitali... - 0 views

hospitalitytech.com/on-personalization-hospitality

shared by priscillamuniz on 15 Nov 21 - No Cached
  • From apps and facial recognition to robotic butlers, technology is rapidly moving in on the very human world of hospitality.
  • Studies show that 75% of guests still value face-to-face interaction alongside other communication channels.
  • Ultimately, technology and personal service need not be in conflict if you focus on enhancing your guest experience.
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  • It’s less about gimmicks and more about giving guests the option to choose how they want to interact and when. It’s about greater convenience and efficiency. It’s about building connections that optimize guest experience before, during, and after their visit. 
  • mmorr116 on 15 Nov 21
     
    With proper management, the perception of AI/robotics as a block to personal touch can change to a perception of convenience and luxury. The key is to use the right mix of technology and person-to-person interaction giving guests the option to choose how and when they want to interact. Both should help to enhance, not only operational efficiency but, build stronger guest connections before, during, and after their visit.
  • priscillamuniz on 16 Jul 23
     
    In past discussions we discussed how the hospitality industry is moving forward with advanced technology in property and restaurants. The article discusses how important it is to have a smooth transition of those services but also striking a good balance of high-tech and face to face that can ensure and build confidence with guest and provide long-term loyalty.
priscillamuniz

Why Switching to Digital Menus for Restaurants Is a Must? - - 0 views

www.foodics.com/enus-for-restaurants-is-a-must

shared by priscillamuniz on 08 Jul 23 - No Cached
  • Going digital with your menu is inevitable. Plus, it is more convenient for you and your customers. It elevates the customer experience and helps you reduce costs, boost sales, and promote your items in the best ways possible.  When it comes to the digital world, the sky is your limit, so get creative and make your menu more irresistible than ever!
  • priscillamuniz on 08 Jul 23
     
    Fast casual and casual restaurant's are always looking to improve the customer experience. Providing digital menus can assist with this along with boosting sales, increase efficiency and promoting flexibility and creativity. This also a great marketing tool to show daily specials and entice customers with pics.
llibe010

7 Benefits of Proximity Marketing & Strategies - 0 views

atztechnology.com/proximity-marketing

technology hospitality software travel mobile hotel

shared by llibe010 on 15 Nov 22 - No Cached
  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
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  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
  • llibe010 on 15 Nov 22
     
    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
bbalthaser

Tech boost to hospitality sector by integrating backend deliveries in real time - BW Ho... - 1 views

bwhotelier.businessworld.in/...12-01-2023-461365

shared by bbalthaser on 28 Jan 23 - No Cached
  • . The non-intrusive integrated technology used by most of upscale top and medium hotels, help the customers just to scan their details and complete the procedures, mini robots welcome them, food orders are accepted over virtual calls voice-activated and many more glitz that has added to the welcome bouquet.
  • As the entire challenge has been created by multiple channels of payment technology, it is imperative that it will need superior tech solutions to unlock the back-end processes and prioritise them.
  • Truthfully, the hotel entertains the guests entirely free-- without any payment against them, as they are not settled.
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  • Using AI over API, a Smart product will map every detail and show a clean dashboard to the account time while beeping off those entries which are overdue and needs to be followed up.
  • bbalthaser on 28 Jan 23
     
    This article points out a flaw in current PMS systems that haven't been addressed by the tech world. The right or future PMS system will have an integration that continues to provide the "non-intrusive integrated technology" that still helps the BOH provide seamless real-time payment solutions. Currently, the challenge resides in the "multiple channels of payment technology" that saturate and complicate the settling of payments in BOH. Guests are "entertained for free" until that payment on the backend has actually been settled. Delays and dysfunction are at the crux of this issue. Utilizing a modern PMS with integrations that help solve complicated and often messy payment issues will help management and consumers alike. This is a topic I hadn't even thought of. But now thinking about it how does money actually get from point a to point b. It does have to be "released by one institution or another" electronically, human or ai or otherwise. I think the many ways we can now pay for things does muddy the waters when it comes to how a business can get paid. Not offering a variety of payment options is not an option and will deter people from using your services. So we have to get creative, but thankfully technology is catching up and emerging to provide for these complications that "tech" has created.
erinkieltyka

How can proximity marketing help your business? - ShippyPro Blog - 2 views

www.blog.shippypro.com/proximity-marketing

shared by erinkieltyka on 08 Feb 21 - No Cached
amdelgad liked it
  • you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer
  • Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.
  • beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device
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  • Proximity marketing can also be used as a way of gaining on-the-spot customer feedback.
  • Over 60% of respondents to the study said that they would do more holiday shopping in a physical store rather than online if they were served mobile content and offers as they shopped. Finally, 61% of people said they’d visit a shop more often if it offered beacon marketing campaigns.
  • Near-field communication (NFC) was designed to enable secure payments and applications
  • it hasn’t been as successful for proximity marketing. That’s because NFC ads require customers to initiate the engagement, and can’t send notifications like beacons can.
  • QR codes are an alternative solution for running proximity marketing campaigns if your brand doesn’t have an app
  • Radio-frequency identification (RFID) is used by retailers to track store product movement and inventory. However, to use it for proximity marketing requires businesses to invest a significant amount in all of the equipment needed including tags, readers, reader control and apps.
  • it’s not inherently compatible with mobile devices,
  • Proximity marketing can offer tailored advertising for customers, with ads triggered by a customer’s proximity to your store.
  • you can build long-term relationships with your customers by offering them a more personalised experience
  • Retailers who have both online stores and bricks-and-mortar shops have long struggled with having access to the same data offline as they do online
  • It targets potential customers with personalised adverts based on how close they are to a specific location.
  • The technology for hyperlocal marketing is usually powered by beacons, which is a fast-growing market. In 2016, the global beacons technology market was valued at $519.6 million.
  • Retailers can send whatever information they want out to customers’ phones. They could choose to send details of special offers, or perhaps offer a unique discount that isn’t available to other customers.
  • It can improve a customer’s affinity to your brand, and drive sales from both new and existing customers.
  • By sending notifications and offers to shoppers through your app, you can ensure customers take a more active interest in the app.
  • guanhuahao on 08 Feb 21
     
    This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon，while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.
  • erinkieltyka on 23 Sep 22
     
    This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.
barbaraw12

The Importance Of Proximity In Hospitality SEO - Wpromote - 0 views

www.wpromote.com/...ance-proximity-hospitality-seo

shared by barbaraw12 on 24 Feb 22 - No Cached
amdelgad liked it
  • Domain clustering can be a factor in why your hotel is not ranking in organic search results for “hotels near Times Square NY,” especially if there are multiple hotels in your area. Google wants to make sure users are receiving diverse and relevant search results for their queries. That means that sharing a domain name can sometimes work against you because Google is unlikely to serve a user several hotels that are on the same domain.
  • It’s important to put yourself in a customer or potential customer’s shoes and approach your keyword strategy from that point of view while also considering algorithms, domain crowding, competition, and user intent.
  • Closeness to area attractions and venues is important to SEO, and proximity of your address to a point of interest has become the top-ranking factor in Google. This makes it much harder for your hotel to rank for attractions and points of interest if they truly are not “near” your hotel.
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  • In 2016, the Google Possum algorithm update caused Proximity of the Address to the Point of Interest to become more important.
  • In 2017, the Google Hawk algorithm update eliminated some of the local search filters that were put in place by the Google Possum update and focused on showing search results in the immediate area or in close proximity of the search query.
  • f your hotel lies outside that area, it will be seen as irrelevant to the search query and most likely will not rank for that phrase organically.
  • Hotels that are in rural or suburban areas, however, typically have fewer large attractions or points of interest nearby, so they may rank for attractions that are further away due to less competition in the area.
  • chadidscha on 24 Feb 22
     
    Proximity marketing is and has become the new method of advertising on a device which virtually anyone has; the cell phone. However, due to its popularity it has turned into something more complex due to the amount of organizations using this feature and the somewhat tight geographic locations. A city like New York is a prime example to how many businesses fight for a glimpse of spotlight regarding proximity marketing. Although, Google plays a huge role in helping locate a business, it does not seem to be an equal opportunist for all hotels, for instance.
  • barbaraw12 on 20 Sep 22
     
    proximity accurately represent your location in relation to major points of interest in your area becomes even more important for the guest experience. Imagine that same hotel really tries to drive home the point that is it near Times Square on its website, only to have visitors disappointed that the attraction is really much further than expected and that other hotels are much closer.
shawndab

Philips partners with Nowatch to create cortisol monitor to help people control stressf... - 0 views

www.spabusiness.com/...349821

monitor fight flight technology software hospitality

shared by shawndab on 22 Sep 22 - No Cached
  • Nowatch, a new contender in the expanding biometric fitness tracker market has developed a wearable device, in partnership with Philips, which measures cortisol levels and alerts users about their stress load up to 60 minutes in advance.
  • an interchangeable gemstone – but they can measure metrics such as temperature, breath rate, heart rate, movement, blood oxygen and sleep, in addition to stress – with the goal being “complete mind and body wellbeing”.
  • Coining the term “awareable” to describe Nowatc
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  • According to the American Institute of Stress, stress can degrade your immune system, damage your body's ability to fight infection, rewire the brain and impact gut health.
  • It employs biosensing (a devices used to detect a substance) through electrodermal activity (EDA). This process measures changes in conductivity produced in the skin by the sweat glands.
  • Cortisol helps regulate sleep cycles, blood pressure and blood sugar levels, but those with higher levels risk developing mental and physical health problems.
  • shawndab on 22 Sep 22
     
    These new biometric devices will help consumers monitor their cortisol levels and reduce their stress. They are called "awareables" because you can not tell the time with them but you can become more aware of your body's wellbeing. The interchangeable faces look like gemstones and would be great retail for a hotel spa.
emilywest5

Employees' perception of robots and robot-induced unemployment in hospitality industry ... - 4 views

www.sciencedirect.com/...S027843192200202X

technology hospitality travel tech software business

shared by emilywest5 on 14 Jan 23 - No Cached
  • As service paradigm and customer expectations shift from conventional customized and personalized services towards a digitalized service environment, such customer orientation may favor using service robots at scales that could render service employees redundant.
  • Beyond digitalization, other service concepts, such as contactless services with highly reduced human interaction, are becoming more prioritized by hoteliers and consumers
  • The notable exception, Ivanov et al. (2018) denoted that employees might resist working with the service robot as they might see them as a threat, while Lu et al. (2019) believed that collaborating with a service robot can have adverse effects like frustration, discomfort, and confusion for service employees.
  • ...5 more annotations...
  • However, researchers and practitioners have emphasized the essential role of robots in the service industry have a positive impact on productivity and customer satisfaction (Lu et al., 2019), which directly affect the organization’s structure, culture, decision-making processes, and employment (Xu et al., 2020).
  • Hospitality 5.0 may influence the hotel industry’s high-tech adoption, and during COVID-19 technological use was increased dramatically in hospitality service (Zeng et al., 2020) due to contactless services and safety in customer journey touchpoints (Pillai et al., 2021). Specifically, COVID-19 enhances the use of service robots as a helping hand to provide necessary services to consumers and employees
  • On the other hand, the existence of robots in restaurants may induce some risks (privacy, financial, time, performance, psychological) that can negatively affect the attitudes and intentions of customers (Hwang et al., 2021). Furthermore, robots are perceived as a threat that may lead to unemployment (Vatan and Dogan, 2021) and adverse outcomes due to job insecurity (Koo et al., 2021, Lu et al., 2020).
  • They also showed that employees prefer to work with human colleagues because they should be replaced by human communication and colleagues. However, employees select robots as a replacement when it approaches their employment.
  • According to former studies, robotic advancement directly impacts unemployment; directness’s negative and substantial influence on unemployment is comparatively more significant, specifically during and post-pandemic periods (Du and Wei, 2021). According to Keynes : p-325) (1930), “We are being affected with a new disease of which some readers may not have heard the name, but of which they will hear a great deal in the years to come – namely, technological unemployment.” COVID-19 is one of the main reasons for decreasing employment, whereas increasing the use of robots (Parvez et al., 2021). Therefore, the robot that induces unemployment is a challenging concept.
  • shineal on 14 Jan 23
     
    Good Morning Emily, Thank you very much for sharing this article! It is a rather interesting one which will certainly generate varying opinions. Me, from a management standpoint, I believe that robotics does have a place in the workplace (a greater presence in manufacturing and less in customer service). Dealing with humans on a luxury vacation tends to enhance my experience. Honestly, I cannot possibly imagine going on a vacation and not having the opportunity to converse with an employee!
  • emilywest5 on 14 Jan 23
     
    This article comes in lieu of the COVID-19 pandemic and originally stems from keeping people safe by having contactless service. With service robots being so popular during the pandemic they started to take the place of actual humans. This can cause issues in customer service where people would prefer human to human interaction. This article also discusses how humans feel about having jobs replaced by robots and their perception on how they feel about working WITH robots.
armanyleblanc767

8 Examples of Robots Being Used in the Hospitality Industry - 3 views

www.revfine.com/robots-hospitality-industry

robotics

shared by armanyleblanc767 on 01 Feb 21 - No Cached
  • The use of artificial intelligence within the field of robotics is one of the most exciting and promising applications for individuals and businesses operating within hospitality management.
  • Below, you will find a list of eight current uses of robots within the hospitality industry.
  • robots are deployed to provide information, front desk services, storage services, as well as check in and check out services
  • ...11 more annotations...
  • , with technology including voice and facial recognitio
  • robot concierge,
  • robotics being used for luggage purposes.
  • robots can improve automation and perform tasks without tiring, it is important to acknowledge limitations as well, including an inability to quickly adapt to circumstances.
  • ability for robots to offer support for a variety of different languages.
  • chatbots
  • Airport security
  • hotel robot butlers and robot luggage porters,
  • travel agents are also looking into the use of robots, especially as a means of pre-qualifying customers.
  • Amadeus have experimented with a robot called 1A-TA, which is powered by artificial intelligence. Rather than forcing customers to wait during busy periods, the robot is able to immediately get to work, finding out about their needs and preferences and passing the information on when they actually speak to a human travel agent.
  • chatbots have been one of the most common uses of robots within the hospitality sector and these can be used to deliver basic customer service, or for more complex tasks, like hotel or flight bookings.
  • guanhuahao on 01 Feb 21
     
    This article introduces the concept of robots and analysis the advantage and disadvantages of it combined with AI when boosting individual and businesses operating in the hospitality industry. It shows 8 examples of robots application in the hospitality industry, which including the front desk and storage service, chat, concierge, luggage purposes, translation, help travel agencies, and airplane security, and as butlers, and so on. Conclude that it improves the performance of task while lacking the ability to quickly adapt to circumstances and costs of investment and maintenance may be high.
  • ...1 more comment...
  • jlewinsky on 02 Feb 21
     
    Great article and summary. I too read this article, I found it interesting the many uses of AI technology in our industry. The future of AI seems to be positive, I've also read an article that AI's are being used to convey human emotions.
  • ovila009 on 08 Feb 21
     
    This article goes into depth about some of the ways that robotics are transforming the way the hospitality industry operates. These examples will only increase as time goes on.
  • lianettfernandez on 02 Jun 21
     
    This article deals with the advances that are being made in the travel industry through the use of intelligent robotics. It provides several videos showcasing what each of the robots can do, from delivering toiletries, to checking for concealed weapons at the airport.
shineal

Internet Marketing for Tourism - 0 views

smallbusiness.chron.com/t-marketing-tourism-43292.html

business hotel travel solution tech

shared by shineal on 08 Feb 23 - No Cached
  • Internet Marketing for Tourism
  • Internet marketing in the tourism industry can help you connect with your clients, show them the visual appeal of your destination, and possibly get more exposure than you would with traditional print advertising. Use both natural and paid search to promote your destination, and you are sure to see results.
  • Photos Photos are an effective marketing method, especially in tourism, providing a strong visual experience for the consumer and helping you to build an online presence.
  • ...6 more annotations...
  • Videos Use video to give viewers valuable information that benefits them as opposed to your business. Do not use videos to give a monologue on how great your resort is
  • Online Business Listings
  • Registering your business with Google Maps and Yahoo Business Listings will help it come up in the top of the search results when consumers search for keywords that relate to your business. It’s free and only takes a few minutes.
  • Blogs and Articles Produce large amounts of informative, keyword-rich content about your destination that will attract attention and establish you as an expert in your field,
  • Social Media Create Facebook, LinkedIn and Twitter profiles in the name of your tourist destination. Post links to your blogs, articles, photos and video. Update followers of your profile about special events and promotions at your destination, and link to interesting articles about the industry, the area and activities that your fans may enjoy.
  • Email Marketing Gather contacts from your Facebook fans, Twitter followers and past customers. Send weekly or monthly email newsletters with updated information about your destination, new activities and special travel offers.
  • shineal on 08 Feb 23
     
    This article on internet marketing for the tourism industry provides great tips on how businesses operating in this industry can connect with their customers and appeal to them visually to encourage them to visit their properties. Through various sources and mediums (photos, videos, online business listings, blogs and articles, social media, and email marketing) greater exposure can be achieved at a reduced price when compared to the traditional ways of marketing.
jmeji095

What Is a Retail POS (Point of Sale) System - 1 views

www.oracle.com/...what-is-retail-pos

shared by jmeji095 on 29 Jul 22 - No Cached
  • Making big, bold investments in point of sale systems means establishing a single view of the customer, inventory, and order so that retailers can deliver the end-to-end experience customers expect
  • Achieving a single, 360-degree view of the customer and inventory is no longer a competitive advantage, but a basic requirement to thrive
  • 71 percent of consumers say that the speed of service, checkout experience, and delivery options are important to stay loyal to a retail
  • ...8 more annotations...
  • Today's retail POS systems must have the ability to:
  • Accept customers' growing range of preferred payment type
  • Make recommendations for customers based on their purchasing history
  • As studies show more than half (57 percent) of retailers said they are arming their store employees with mobile technology; and another 13 percent plan to
  • To drive customer engagement when and where appropriate, retailers need the flexibility to ensure whether docked or portable, they can choose the form that best suits their needs.
  • As part of a retail omnichannel strategy, POS software enables retailers to empower their store associates to better perform in-store clienteling, loyalty initiatives, and offer promotions
  • Speed to value: Quick deployment helps retailers innovate faster and provides the flexibility to implement change when the market requires it.
  • Cut your application costs: Significantly lower the percentage of your business unit's budget that's devoted to IT spending, which means you can invest in other areas while still using up-to-date, fully functional, secure business applications
  • jmeji095 on 29 Jul 22
     
    POS systems play a large role within the hospitality sector and develop by being used within different company types and industries. One main place where a POS is used and is extremely important is in retail. Along with creating speedy checkouts for customers, it is now a basic need for most of these POS systems to be using an inventory calculating software.
jalipman

Apple expands global recycling programs - Apple - 1 views

www.apple.com/...ands-global-recycling-programs

Computing

shared by jalipman on 14 Jun 20 - No Cached
  • Apple will also be supporting the efforts of environmentally-focused non-profits Conservation International, SEE Foundation and The Recycling Partnership — expanding on its conservation and resource efficiency work from last year.
  • Today, Apple released its 2019 Environment report, which contains additional information on the company’s climate change solutions, including its recent announcement that 44 of its suppliers have committed to 100 percent renewable energy for their Apple production
    • jalipman
      jalipman on 14 Jun 20
       
      Apple is working to cut down their carbon footprint in all facets further than just e waste.
  • Apple today also announced the opening of its Material Recovery Lab dedicated to discovering future recycling processes. The new 9,000-square-foot facility in Austin, Texas, will look for innovative solutions involving robotics and machine learning to improve on traditional methods like targeted disassembly, sorting and shredding. The Lab will work with Apple engineering teams as well as academia to address and propose solutions to today’s industry recycling challenges.
  • ...9 more annotations...
  • Starting this year, aluminum recovered through the Apple Trade In program is being remelted into the enclosures for the MacBook Air.
    • jalipman
      jalipman on 14 Jun 20
       
      The other question that comes from this information. While it is very good that they are doing this. Would they be doing it if they had the option to cheaply ship it off to china.
  • he company’s engineering of an aluminum alloy made from 100 percent recycled aluminum allows the new MacBook Air and Mac mini to have nearly half the carbon footprint of earlier models
  • Apple also uses 100 percent recycled tin in a key component of the main logic boards of 11 different products.
  • Apple’s vice president of Environment, Policy and Social Initiatives. “We work hard to design products that our customers can rely on for a long time. When it comes time to recycle them, we hope that the convenience and benefit of our programs will encourage everyone to bring in their old devices.”
    • jalipman
      jalipman on 14 Jun 20
       
      This is very interesting considered apple has been known to create products that DO NOT last very long. Also it is surprising that this position within their company even exists.
  • Daisy is now able to disassemble 15 different iPhone models at the rate of 200 per hour, recovering even more important materials for re-use.
  • Once materials have been recovered from Daisy, they are recycled back into the manufacturing process. For cobalt, which is a key battery material, Apple sends iPhone batteries recovered by Daisy upstream in its supply chain. They are then combined with scrap from select manufacturing sites and, for the first time, cobalt recovered through this process is now being used to make brand-new Apple batteries — a true closed loop for this precious material.
    • jalipman
      jalipman on 14 Jun 20
       
      Here they have closed the loop and allowed for them to not be taking away from our natural resources as was discussed in "the story of stuff" Shows apple is being environmentally conscious. Would be very interesting to see the ratio of how many phones they implement the old cobalt and how many are new.
  • In 2018, the company refurbished more than 7.8 million Apple devices and helped divert more than 48,000 metric tons of electronic waste from landfills. 
    • jalipman
      jalipman on 14 Jun 20
       
      Apple clearly has been working to brand themselves as a green company. Since they are one of the main companies that quickly cycles through products and getting rid of your old one it is smart that they are now moving towards putting used products and materials back into the cycle for a second time.
  • Customers can also turn in their eligible devices to be recycled at any Apple Store or through apple.com as part of the Apple Trade In program.
  • pple today announced a major expansion of its recycling programs, quadrupling the number of locations US customers can send their iPhone to be disassembled by Daisy, its recycling robot.
asanc036

Understanding Digital Business Models: Virtual Restaurants And Ghost Kitchens - 1 views

www.forbes.com/...restaurants-and-ghost-kitchens

restaurants ghost kitchens virtual technology hospitality tech

shared by asanc036 on 28 Sep 22 - No Cached
  • difference between a virtual restaurant and a ghost kitchen
  • both models are part of an emerging restaurant segment that primarily exists online, with no physical storefront and with a major focus on off-premise dining and delivery.
  • a recent report by Statista predicted that worldwide
  • ...27 more annotations...
  • Virtual Restaurants
  • 324 billion in 2022
  • online food delivery revenue will reach over $
  • physical kitchens
  • work with existing restaurants and kitchens, from mom-and-pop diners to big chain
  • perators of commercial kitchen spaces,
  • Typically, an eatery may only be utilizing some 30% productivity out of their kitchen and labo
  • incremental orders can increase revenues and margins, particularly as labor costs rise,
  • boon for existing restaurateurs who have off hours, where the kitchen and staff are under-utilized
  • only exists online
  • designed and optimized for an off-premise (only pick-up and delivery) experienc
  • 30 or more individual commercial kitchens, with one central area for delivery drivers to pick up from
  • matter
  • additional costs, including rent, equipment, freezer/storage space, garbage pickup, staff salaries, runner fees
  • virtual restaurants
  • require a top-notch marketing plan
  • A winning digital-only restaurant marketing plan should include leveraging national partnerships with the online ordering/delivery platforms, sophisticated digital marketing, search engine optimization and social media
  • professional food photography, menu design
  • strategies
  • if you are not listed on a certain app, you simply don’t exist
  • reviews
  • typically house a variety of brands, from national players like Chick-fil-A and Wendy’s
  • more than ever
  • about
  • mindful
  • arrival experience of the food
  • Set up your own website
  • asanc036 on 28 Sep 22
     
    Alex Canter, CEO of Nextbite and Ordermark explains the difference between virtual restaurants and ghost kitchens. Both exist online, with no physical storefront. A report by Statista predicted online food delivery revenue will reach over $324 billion in 2022. Virtual Restaurants - only exist online, work with existing restaurants and kitchens. Helps increase productivity of their kitchen and labor, increase revenue and margins. Ghost Kitchens - Physical kitchens designed off-premise (pick-up and delivery only). Some have 30 or more individual commercial kitchens for rent and one area for delivery drivers to pick up. These kitchens house many brands and new local restaurants for a rent fee. Virtual restaurants require great marketing strategies, such as digital marketing, SEO, social media, professional photography and menu design. Some of the strategies suggested for success are utilising and being part of apps, focusing on the reviews, setting up a website.
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