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lavendersheshe

Linga Brings Latest Cloud Restaurant and Retail Operating System to Hotels Around the G... - 0 views

  • Linga has announced that its flagship product, the Linga rOS (restaurant and retail operating system), will now share its premium set of enterprise features with hotel properties using Oracle's OPERA PMS or Micros' Fidelio PMS. Enterprise features like its award-winning point of sales, mobile ordering, loyalty programs, employee scheduling, text alerts, self-order kiosks, central kitchen management, payment processing, inventory management, among others, will function seamlessly on the two leading property management systems.
    • lavendersheshe
       
      OPERA and Micros Fidelio PMS are very popular and well known property management systems used by hotels. Linga has created a system that can complement food and beverage operations in a hotel to the experience of a customer much more valuable.
  • "The goal of integrating Linga rOS with two of the largest and most-used hotel and resort management platforms was to offer solutions that made managing a hotel/restaurant business easier, faster, and more efficient for guests and staff.
    • lavendersheshe
       
      Integration of these two systems can help staff be more helpful with guests. for example, making and managing reservations, ordering food, gathering more information on guest preferences etc.
  • Integrating with Linga provides hotels and resorts with a cloud-based restaurant operating system that includes workflow and business automation, real-time data, and connections to powerful hubs for CRM, human capital management, inventory, finance, and more
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    Linga is a B2B software company that introduced a new product called LingaROS which is a restaurant or retail operating system. This system includes premium features that integrate the hotels property management system (OPERA) with the restaurants and retail stores within the property. This software aims at improving the guest experience and increase efficiency in operations.
anonymous

How Can Small Hotels Work With Global Distribution Systems (GDS)? - 0 views

  • In the distribution landscape, Global Distribution Systems (GDS) are just one of the many players involved in selling your rooms to a world of travelers.
  • What is a global distribution system (GDS)? In simple terms, a GDS acts as a middle-man that connects your small hotel to a network of travel agency professions.
  • You connect to the GDS, giving you access to all of the travel agents your GDS is connected with. Those travel agents then sell your rooms to their customers (a mix of corporates and leisure travelers), and any bookings made are automatic.
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  • The GDS world leaders are Amadeus, Galileo, Sabre, Travelport and Worldspan.
  • Retail model This is the traditional model,
  • Whoever sells your room earns a standard commission. Your guest pays you, then you pay your agent.
  • This is the default model used upon connecting with a GDS.
  • Merchant model This model applies to third party service providers that connect you to retail travel agents (by integrating with a GDS) and online travel agents.
  • An OTA sells rooms on your behalf, allowing your guests to find and select your hotel, check your availability, and make a booking.
  • When you do create an agreement with them, the OTAs improve your listing, pay you directly (removing the hassle of credit card transactions), give you the guest’s contact information, and give you the option to run promotions with them.
  • Opaque model In this model, your guests don’t know they’re staying at your specific property until after they’ve made the booking.
  • Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers.
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    A global distribution system, or GDS, helps hotels sell rooms to travelers. A global distribution system helps smaller hotels connect to several different travel agencies. GDS allows travel agents to sell rooms to customers. There are three models: the retail model, the merchant model, and the opaque model. The retail model is the most traditional model. The travel agent would get a commission from the sell. The guest would pay the hotel and then the hotel would pay the agent.
kbakermhd

Walmart and Target Have a Big Problem They Don't Want to Fix - TheStreet - 0 views

  • Retailers and restaurants love to push work off on consumers under the guise that it's somehow better for them. It's like when you order a bagel and a cup of coffee at Panera Bread and you get handled, a blank bagel, frozen butter or cream cheese packets, and an empty coffee cup.
  • Letting me customize my coffee in an app as Starbucks (SBUX) - Get Free Report does is customer service. Handing me an empty cup and pointing me toward a carafe with a milk and sugar station is the exact opposite.Self-checkout is the same principle. If Target (TGT) - Get Free Report or Walmart WMT offers a few stations where people in a hurry can opt to check themselves out, that's very different than replacing your cashiers with automated checkout stations. That's not about convenience, it's about saving money.
  • And, yes, self-checkout has increased shoplifting, but it has also gone from being a convenience offered to customers to a cost-saving method for stores. It's automating an area where people do a better job in a lot of ways.
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  • sacrificed a chance to connect with your customers.
  • Human interaction and connection building can't be automated. Some tools may aid in that relationship, but ultimately people matter.
  • Automate the things people can't see and put as many human beings into helping customers and building connections as possible
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    This article discusses the controversial self-checkout model in major chain stores such as Target and Walmart and the cause and effect of labor issues and how other scenarios appear to be encouraging a time when this model replaces human checkout entirely. It was reported that Walmart loses 3 billion every year to customer and employee theft. For the most part, retailers have been thinking about self-checkout through a financial-savings and customer-experience perspective. But inherently, that means there's going to be less eyes on a transaction, less human interaction and more opportunity for shrink.
Katie Gallagher

POS System Pay Off - 0 views

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    Point of sales systems have been increasing popular in all retail and service industries. POS systems help companies integrate their accounting systems, track inventory, cut operating costs and more, while keeping all their company information in one place. Having a dated system in place could potentially cause frustration with the stores customers. Having an older system or cash register in place could cause long lines and inaccurate register transactions like it did for Golden Spoon Frozen Yogurt. Before using a POS system it would take even the most experienced worker 2 minutes or more to process a credit card, now it take 20 seconds. This keeps the lines shorter and the customers happy. There are issues that still arise from POS systems, for example security. One retail store based out of New York City had issues with people hacking into their DSL routers and accessing 3 months of credit card information. This company didn't seem to have any real security in place as far as accessing the system, as all employees used the same password to log in. The company used password policies and tougher procedures with credit cards to beef up security. Another company, also based out of NYC, has seen a faster and easier way to control inventory through the use to POS systems. This system can tell the managers what needs to be repurchased if an item is popular, or what's still sitting on the shelves and not being sold. This helps controls losses at the end of the season with less merchandise needed to be sold at discounted prices. Whether it's a hotel, retail store, or restaurant, POS systems help organize a company's most important and valuable information.
Dongyun Oh

Hardware subsidies for POS systems? - 0 views

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    Subsidizing a product to get a long-term use commitment from a consumer base is nothing new; it existed before high tech hardware was made affordable by software or service agreements. Think about the razors you buy, assuming of course that you're not a fully bearded male. The initial cost of the razor isn't all that expensive, but replacing the razors for a month costs upwards of twice the razor itself. And if you've shopped for a printer lately, you know the same strategy applies here. The printer itself isn't the greatest expense over the life of the asset; the ink, which is required and usually specific to the device itself, is where you will spend the most money. The most well known form of subsidization, or at least most glaring, comes from the coupling of cell phones and cell service providers. An iPhone, for example, costs a lot more than most people actually pay for it. The new iPhone 5, the basic version with 16GB will run you $649. Not to mention the cost of new adapters, chargers, cases, etc. However, if you commit to (or renew) a two-year service contract with AT&T, Verizon, or Sprint, the phone itself costs $199. How does this work? The same way the printers and printer ink work. The service providers (i.e. AT&T) subsidize the majority of the cost of the phone in order to lock customers into a contract that ends up costing much more in usage and data charges over the life of the contract. The idea is to make the cost of entry relatively cheap. Then, the cost the company loses at the initial purchase is recouped through purchases, or service charges, over the long term. Unscrupulous? Not really, although some would say so after receiving their phone bill. But that has more to do with not being aware of the stipulations of the contract you sign to get the cheaper phone at the outset. Although I personally find it annoying, I try to look at as something akin to amortizing the asset, and remember that, at least for me, a monthly fee
mtorres619

Bluetooth Proximity Marketing - How can retailers benefit? | LinkedIn - 0 views

  • Bluetooth Proximity Marketing is the latest marketing technique, but how can retailers apply and benefit from it?
  • Bluetooth is a short-range wireless system found on most smartphones and tablets nowadays that transmits information and can receive information without wires. We use Bluetooth in our cars to call people without a headset or to send files to another device without a USB cable.
  • Bluetooth Proximity marketing can have many applications, but can it be applied to the shopper experience and if so how can the retailer and consumer benefit? Within Bluetooth Proximity Marketing there are several types of applications.
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    Bluetooth proximity marketing was the new and upcoming marketing technique back in 2014. As learned this week in class this kind of marketing is used to connect with potential and existing consumers. There are four different types of proximity marketing that should be considered:  Internet enabled device (cell phone, tablet, etc) with GPS.  WiFi device (cell phone, tablet, etc) within range of a transmitter  Bluetooth device (cell phone, tablet, etc) being within range of a transmitter  NFC enabled phone that can read a RFID chip on a product or media. The main one described in this article is Bluetooth. An example of Bluetooth proximity marketing would be a retailer adds a transmitter to a specific promotional spot, and the person with a Bluetooth enabled phone may receive a coupon for the products found at that promotional spot or a complimentary product. The target is to directly market the consumer, you can send coupons, engage the costumer, send relevant information, etc.
Hyeyoung Jang

Advantages and Benefits of Point of Sale Systems Over the Older Cash Register Systems - 0 views

  • Whether it's a Brisbane point of sale, Sydney point of sale, Melbourne point of sale, or a hospitality point of sale in Adelaide a point of sale helps to speed up the service and delivery of good to customers. While a cash register only stores money and is often attached to a computer or bar code scanner a point of sale or POS does this all in one interface. Cash registers are often slower, and more limited in their options and methods of payment then a POS. For these reasons, many cash registers systems are being dropped for the more modern POS systems.
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    Point of sale systems are revolutionizing the retail and hospitality industry. They have gained much attention and are now much more common then the older cash register terminal systems that once used to be at every retail store in Australia. The reason for their increasing popularity in retail stores, hotels, and restaurants is that they are more efficient and make processing and tracking orders easier. In the hospitality industry a POS system is much better because of the different needs, requests, and reservations of customers. Data must also be stored, and processed by the staff of the hotel to ensure smooth operation of the hotel. Because POS systems can record date such as payroll. labor, volume of good sold etc, they are more feasible then a cash register system. POS systems are now found in high volume restaurants. Restaurants that bustling with clients have installed this new software to be able to track and complete orders in real time, similar to a rail or airport flight schedule. Customers appreciate when their food is delivered on time, and when their orders are not mixed up. For high volume or busy restaurants the POS system offers incredible advantages and the possibility of increasing profits.
Gerardo Collado

Nordstrom Sees Sales Boost From Mobile POS Devices - Forbes - 0 views

  • Now, Nordstrom, the Seattle-based fashion and beauty retailer offering apparel, shoes, makeup and other beauty products, is rolling out mobile point-of-sale (POS) devices throughout their full-line stores, as well as in some of their Nordstrom Rack stores. These mobile POS devices, which is a modified iPod Touch with a merchandise scanner and credit card slider, allow employees to check out customers from anywhere in the store. The app on the device also provides Nordstrom’s sales staff access to the company’s entire inventory, which is useful when helping customers check if an alternative size or color is available elsewhere, without needing a register to look up that information.
  • At the flagship Nordstrom store in downtown Seattle, most sales associates in these departments can be found armed with a mobile point-of-sale device and using them to checkout customers paying with plastic. When a Nordstrom customer checks out with a mobile POS, they can sign for their purchase and enter an email address for a paperless receipt. For most Nordstrom customers, checking out with a mobile POS is an incredibly intuitive and almost shockingly simple experience.
  • Johnson explains that the goal of using the mobile POS for Nordstrom is really to “take care of customer anywhere in the store. We don’t have to take you to the cash register, and instead, can do that right there with you on dressing room or when you’re trying on shoes – and then you’re on your way.” He adds, “that kind of ability to increase speed and convenience is increasingly important.”
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  • According to the company’s 2012 March Sales Report, “Preliminary quarter-to-date total retail sales of $1.73 billion increased 15.3 percent compared with total retail sales of $1.50 billion for the same period in fiscal 2011.” Additionally, according to the 2011 Nordstrom Annual Report, “both the average selling price and the number of items sold increased in 2011 compared with 2010.”
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    The fashion merchandise retailer store, Nordstrom, has joined the venture of equipping employees with mobile POS devices in order to increase customer satisfaction, in a focus toward convenient efficient checkout. The fundamental incentive is to minimize the customer's inclination to over analyze their potential purchase by waiting in the line for a lengthy period, thus, maintaining the impose of the customers to purchase the item. The mobile POS devices are equipped with a scanner and credit card slider in order to complete the transaction for the customer, the same type of technology is visible in Apple and Home Depot stores. According to the company's sale report, a visible increase in sales has occurred for the Nordstrom Company, an estimated 15.3 percent from $1.5 Billion to $1.73 Billion in the same fiscal year of 2011. As well, the creation of a Nordstrom app allows salespersons to check inventory and availability, in a further aim to increase customer satisfaction and their business. Without a doubt POS system are branching into different spectrum of business in order to increase efficiency and customer satisfaction.
lumduan roth

2013 POS Trends: The Year of Customer Experience | Retail Trends | RIS News: Business/T... - 1 views

  •   Another trend we expect to hit the POS space in full force next year is the integration of more loyalty programs and customized advertising and marketing promotions to engage with customers at each stage of the purchase process; from driving impulse consideration, all the way to the final purchase. Loyalty programs have been picking up momentum for the past couple of years and are now becoming fully integrated into on-site POS systems, both mobile and traditional. With customer loyalty software programs launching in every type of retail venue imaginable, cashiers are able to sign customers up within one to two minutes, meeting the easy and quick transaction consumers' today demand while also reminding them of the added-value offered by the vendor.
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    I have a key chain full of membership cards, tiny ones. I have Wallgreen Balance rewards card, Salon Centric professional store card, PetSmart PetPerks card, Winn Dixie Grocery store card, my vehical elite member card, and my gym membership card to name a few. I think those business (retails) got me. I can't resist their benefits even though I know they try to get my money. It's nice to get a discount here and there, and it really makes shopping fun and keeps me coming back for more with coupons and stuff. I think having a customer loyalty program within POS systems is a great idea especially when enabled via mobile devices.
sbarr011

Changes to Accounting Standards to Impact the Hotel Industry - 0 views

  • In order to determine if revenue should be recognized on a “gross” or “net” basis, one needs to understand what flexibility the OTA has to discount the room rate, charge additional fees to a guest, or combine the room night in a package with other goods or services (e.g. flight, rental car) under the Merchant Model.
  • One of the changes to the accounting standards is on revenue recognition, specifically how revenues from Online Travel Agents (“OTA”) should be recognized. Currently, there are two models for the treatment of OTA revenues in the hotel industry:
  • Retail ModelGuest makes the reservation via the OTA but pays the hotel upon stay. Hotel remits commission to the OTA. Currently, the hotel recognizes revenue at the gross amount of cash collected (i.e. the total room rate), offset by a commission expense to the OTA. Revenue recognized through this model is typically recorded on a “gross” basis.
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  • Merchant ModelGuest makes the reservation via the OTA and pays the OTA up-front. The OTA remits cash, net of their commission to hotel. Currently, hotel recognizes revenue at the net amount of cash received (i.e. the total room rate less the OTA commission), hence revenue recognized through this model is typically recorded on a “net” basis, which means a lower amount of revenue is recognized than under the “gross” basis.
  • he new standard requires the party who is the principal in the sales transaction to record the revenue on a “gross” basis. How is the principal determined? An entity is the principal in a transaction if it controls the good or service before that good or service is transferred to the customer.
  • Since the hotel is primarily responsible for providing the stay, the OTA does not take any inventory risk, and the price of the hotel room is largely determined by the hotel, the new accounting standard would indicate that revenue recognized from the Retail Model and Merchant Model should be both recorded on a “gross” basis, whereas previously, the revenue from the Merchant Model was paid on a “net” basis.
  • significant to hotels, as this will increase the amount of costs which are calculated as a percentage of revenues (e.g., credit card fees, management and franchise fees, sales taxes).
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    Beginning in 2018 the financial accounting standards for hotel business are changing. One of the changes is the way OTAs charge for the rooms. Typically the OTAs operate under two methods the retail model and merchant model. The retail model uses the OTA to reserve the room but the final payment is made to the hotel. The hotel then gives a commission back to the OTA. Under The merchant model the payment is made to the OTA. Then the OTA takes the commission off and sends the remaining payment to the hotel for the price of the room. This comes out as a net transaction. The new standard is saying that the company that controls the transaction for the room has to mark the transaction or sale as a gross transaction. The new model forces the hotels to record the transaction on a gross basis. This can be a big difference for hotels because now they will have to increase the amount of costs and reduce the hotels bottom line.
ianpmyers

India's tightens e-commerce rules, likely to hit Amazon, Flipkart - 0 views

  • India will ban e-commerce companies such as Amazon.com and Walmart -owned Flipkart Group from selling products from companies in which they have an equity interest.
  • The new regulations follow complaints from Indian retailers and traders who say e-commerce companies like Amazon have created an unfair marketplace.
  • India’s retail market is dominated by small corner shops, which are now threatened by the e-commerce giants.
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  • In a statement, the government also said that the companies will be prevented from entering into exclusive agreements with sellers. The new rules will be applicable from February 1.
  • E-commerce companies can make bulk purchases through their wholesale units or other group companies that in turn sell the products to select sellers, such as their affiliates or other companies with which they have agreements.
  • Those sellers can then sell the products to other companies or direct to consumers, often at attractively low prices.
  • New rules will appease small traders and farmers who fear that U.S. companies are making a back door entry into India’s retail market and could squeeze out small corner shops that dominate Indian retailing.
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    This article describes India's more stringent regulations in regards to E-commerce. These new regulations specifically target industry giants like Amazon and Flipkart. The new regulations do not allow companies to sell any products that they have an equity interest in. This is intended to protect small local retail shops in India.
demax85

Boosting the efficiency of your POS system - Information Age - 2 views

  • Point-of-sale systems are critical to managing stock, tracking orders, recording customer details, logging hours and numerous other activities that enhance customer service and boost employee performance.
  • Due to the increasing demand to serve customers quickly, POS systems need to be fast and durable.
  • As retailers continue to focus on prioritising customer service, their IT systems need to do more than just process transactions.
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  • One survey found that 80% of consumers are not willing to wait longer than five minutes in a queue.
  • SSDs enable systems to boot up faster, load data almost instantly and increase overall productivity.
  • However, the price of SSDs has reduced significantly and they are now widely accessible.
  • By installing SSDs into your POS systems, you will notice an increase in productivity and efficiency. POS systems are subject to a range of environments where their durability is tested.
  • They are often prone to shock, bumps and vibrations which could break the hard drive. However, as SSDs have no moving parts there is nothing delicate to break.
  • Data stored on retail systems is an asset and a liability. Self-encrypting SSDs use an encryption engine built into the hardware that encrypts every file.
  • Not only will individual POS systems work better, but the organisation will be more efficient. When everyone is working faster, retailers can serve customers more effectively, beat the competition and make more sales.
  • Point-of-sale (POS) systems are now a vital component of ‘bricks-and-mortar’ retail
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    This article is talking about having POS with solid state drives. They do not have moving parts so they are not as delicate as the HHD hardware. Retailers not only want to be efficient in how they run their business by having a reliable POS system but they also want to boost customer service by having a system that works faster. As technology moves at a faster pace, customers are also looking for quicker service. The SSD hardware is self-encrypting, protecting customer data, it boots up faster, energy efficient using less power from the POS and are now widely accessible.
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    This is a great article that looks at the positives of the SSD hardware. I think that the main positives to our industry would be, as you noted, the encryption of consumer data, and the speed of the transactions. Customers are very aware that their information can be hacked if the POS doesn't provide an extra layer of protection and this hardware looks to give customers a sense of security. As for speed of the transaction, the data is absolutely accurate regarding whether a person will wait for something to process, or move on to another option. One example is the unattended POS system we spoke of earlier speeding up transactions at restaurants and hotels, whereas having this option in your POS wil just increase efficiency and speed. Thanks for the article!
dsada005

3 Reasons Why Unattended Retail Is The Future | Global Payments - 1 views

  • To many consumers, the future of being able to walk into a store, pull something off of a shelf and leave without the hassle of the checkout process sounds like Jetsons-futuristic-type stuff
  • For example, Uber lets consumers get a ride to wherever they want to go without ever having to pull out their wallet to pay.
  • Because customers enrolled in your loyalty program may permit you to acquire data about their purchases, you can personalize your customer's shopping experiences even more while they’re right there in the store with specific offers that complement their buying preferences.
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  • Not having to staff employees during your hours of operations results in a cost savings that could go straight to your bottom line. Having the flexibility to reallocate staffing and potentially lowering labor expenses opens up opportunities to extend your hours of operation creating more cash flow, meaning more revenue in your pocket
  • unattended retail can lower the instances of shrinkage because the technology provides real-time inventory tracking
  • To help wrap your mind around the future of retail, look at Amazon Go, a brick and mortar retail and grocery store powered by Amazon, which allows shoppers to "Grab and Go" without ever having to wait in line to pay for their items.
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    It seems that stores have just begun to jump on the self-checkout process. However, the self-checkouts are old news, the technology that is coming out now, known as "Grab and Go" is creating an even more automated process. This technology can allow you to take an item off the shelf (update inventory immediately) and simply walk out of the store, without ever having to take out your wallet. Spending money is becoming easier and easier, allowing consumers to consume more than ever. Some pros of this technology include, customer loyalty (personalizing the customers experience), lower overhead (saving money on labor costs and extending hours), and reduces shrinkage (real-time inventory tracking). Technology is improving so quickly that it is hard for companies to keep up and stay up-to-date. For example, the self-checkouts have just become a norm; how long until they are fully replaced by "Grab and Go?"
pmcclain

How technology can improve your retail business | BDC.ca - 0 views

  • Speed, agility and efficiency are expected of today’s retail businesses. To achieve this, retailers should invest in an electronic inventory control system, a central database, a point of sales system and an automated statistical forecasting system. These tools don’t simply reduce your overhead and improve your planning. They’ve become essential tools that can provide you with a competitive edge to thrive and grow in the market.
  • Your system can also perform "open to buy" calculations that tell you how much to spend on particular store categories for maximum return.
  • our inventory control system can suggest pricing and markdowns within your pre-set p
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  • arameters, and/or track your margins based on the prices you enter.
  • Even with special pricing offers, you never lose track of your margins. You can establish different pricing for different stores across geographic regions, for instance, and for preferred customers such as employees or major buyers. You can also pre-set markdowns for end-of-season or other sales. The system continues to track gross margin, including the effects of markdowns and preferred pricing.
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    This short article talks about some of the ways technology can improve a retail business, but I think it may apply for larger businesses. ways of reducing inventory cost, improve customer satisfaction, keep track of the companies margins (sales margin) and also improving your knowledge of forecasting for the business.
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    This article demonstrates the significance of technology in today's business world. It encourages entrepreneurs to invest to invest in technologies that enhance the efficiency of business operations. Such include the point of sale (POS) systems, electronic inventory control system, and a central data base among others. This is because they come with various benefits including reducing inventory costs, improving customer satisfaction, facilitating inventory control, among others.
marvahb

Technology and Electronics Reviews - USATODAY.com - 0 views

  • Unfortunately, only 44% of retail storefronts have chip card readers enabled on their POS systems,
  • While no system is 100% secure, most can be made much safer than they are. But not all retailers take the necessary steps
  • Consumers can try to protect themselves by looking for retailers that have enabled chip-based credit and debit card use on their POS terminals
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  • Even so, there are still lots of these thefts, in which criminals insert malicious software into a company's point-of-sale (POS) system. The malware surreptitiously records credit and debit card information when customers swipe them through payment terminals. It later sends the card information to the thieves, who sell it on the Internet underground, known as the dark web
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    This article is well worth the read. It informs us as to why our credit cards keep getting hacked although our favorite retail stores seems to have secure POS systems. There is actually lots of time and money that needs to be invested in order to have a secure POS. Many of these hacks keep happening because companies wait until it's too late to upgrade to chip reader POS or a higher performance security
vmorr026

POS Terminal Market:Transparency Market Research - 1 views

  • Demand for Enhanced Services from Savvy Consumers Boosts Mark
  • The rapid growth of the retail and hospitality sectors in developing economies have had a profound impact on the growth of POS terminal market. Small and medium sized retailers and quick service restaurants in the emerging economies of China and India are increasingly adopting POS solutions for enhanced customer experience. With the entry of retail giants such as Wal-Mart to emerging economies, the demand for POS solutions is further expected to rise. Therefore, Asia Pacific is expected to display significant growth with the leading CAGR over the forecast period. The growth of the market is further supplemented with the rising adoption of mobile POS in retail and hospitality sectors as they are more systematic and allow prompt processing of credit. Further, it offers ease of use, as any tablet or mobile can be remodeled into mobile POS by simply fastening a reader to it. Thus, mobile POS terminal are expected to experience high growth over the coming years. Furthermore, advancements in POS terminal systems, in recent years, such as real time analytics features is working in favor of the growth of the market. Last but not the least, compliance requirements such as Europay, Mastercard, and Visa (EMV) are driving the growth of POS terminal market as they are ensure enhanced security of payments. The information presented is based on the findings of a report by Transparency Market Research, titled “POS Terminal Market (Product Type - Fixed POS Terminal, Wireless and Mobile POS Terminal; Component - Hardware and Software; Application - Restaurant, Hospitality, Healthcare, Retail, Warehouse/Distribution, and Entertainment) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025.”
  • The global POS terminal market is segmented as follows: POS Terminal Market, by Product Type Fixed POS Wireless and Mobile POS POS Terminal Market, by Component Hardware Software POS Terminal Market, by Application Restaurant Hospitality Healthcare Retail Warehouse / Distribution Entertainment Others (Field Service, Government, Transportation, etc) POS Terminal Market, by Geography North America Europe Asia Pacific MEA South America
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    The topic mainly implies on how well POS system integrate and how useful it is in the industry from small to large business entities. The market growth definitely rely in the point of Sale system as they adopt the flow and the advancements which is mainly beneficial to hospitality industry. As it has been pointed out on the demand for enhancement applicable to the industry's tech savvy customers. It features it's functionality, convenience, as well as the use of different type of devices. It also entails a well detailed information with all the product types, components, application and geography. Although the research gives us a standard basis on its uses and functions but it gives ideas that the system is a demand as technology evolves quickly in business. POS function so well that it helps boost the market, and the hospitality's revenue. It also focuses not only for the easy use, but also assist associates when it comes to accuracy and efficiency to improve customer service. It is also good to know that implementation of the compliance requirements to ensure safety and security will not be disregarded as they enhance further.
sharline86

The Line Between Social Media and E-Commerce Is Beginning to Disappear - Fashionista - 0 views

  • With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail.
  • a new shopping feature that would allow users to shop and purchase items on the platform without leaving the app.
  • "Shopping will continue to be an investment for us, and we're excited to continue to listen to feedback from our community on how they want to better shop on Instagram,"
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  • One example that Napoli finds interesting is how retailers are teaming with influencers to co-create exclusive collections. (Think Something Navy's success with Nordstrom). "Those kinds of partnerships allow the influencer the ability to reach out to their following," says Napoli. "Not only is the influencer co-creating with the brand or retailer, but also really leveraging Instagram tools, which are polls and submitting feedback, to determine what to create next."
  • new apps are starting to pop up with social commerce at the core of their business.
  • Each brand or store on Countr, including Bloomingdale's, Outdoor Voices, Aritizia and hundreds more, is personalized with product recommendations based on the user's social activity.
  • "Starting Countr came from the realization that online shopping is still really inefficient and, more importantly, shopping is fundamentally a social experience,"
  • In January, Eric Senn launched Storr, another app in this space that essentially turns people into retailers. "We're really excited about the potential that Storr has to revolutionize traditional retail and capitalize on the social commerce movement in a way that empowers people to make money that would normally go to traditional retailers," says Senn.
  • "We're moving away from channel-first commerce to people-first commerce."
  • "Along the way, we lost the social experience that shopping can be, which so many people have enjoyed throughout the history of commerce."
  • "What Twitch did was it created not only a livestream experience, but a meaningful interaction through that livestream over a shared experience."
  • Creating a space that's a one-stop shop where people can have a community and share images of items they may be able to purchase back and forth with friends — there's a real ROI to that. That's the revolution here."
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    A look at what we can expect as social media begins to play a big factor in the growing future of e-commerce. By leveraging social media tools and focusing on a people-first commerce approach.
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    Facebook marketplace, instagram links, pinterest links, poshmark, etc..
Rochelle Perez

How COVID-19 Is Transforming E-Commerce - 1 views

  • U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January.
  • There's been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and an impressive 146% growth in all online retail orders. Online conversion rates increased 8.8% in February, reflecting a level of shopping urgency typically seen during Cyber Mondays, according to QuantumMetric.
  • Eliminating Friction Is Key; Customers No Longer Have to Trade Experience for Security
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
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    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
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    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
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    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
Lu Zhang

Improving Customer Satisfaction With A Retail POS System - 0 views

  • A reliable POS system is a retailer's most powerful tool in luring in and creating loyal shoppers.
  • Knowing what shoppers want from a store can help retailers to make the best decisions when selecting and implementing a new POS system
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    POS system help stores advance service quality, which plays an great important role in building customers' loyalty. This article takes retails as example, analysising how POS system can help it make the business more smooth by the certain aspects: ensures accuracy prices of production, tracks and helps to locate customer's favorites, and supports many payment options.
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