Artificial intelligence is reshaping the hospitality industry | Strongbytes - 0 views
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With the help of AI, businesses operating in the hospitality industry can upgrade their services, processes and improve customer experiences.
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AI systems, more specifically chatbots, have proved to be extremely effective when it comes to direct messaging and online chat services. Chatbots are able to understand and respond to simple questions or requests almost instantaneously. And they can do this 24 hours a day, seven days a week.
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Apart from discussing with customers, AI-driven chatbots can help hotel guests with a wide range of tasks, including ordering meals or drinks, controlling room temperature and lighting, managing evening reservations, as well as taxi booking and itinerary planning.
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Most accommodations collect a lot of information about current or potential guests and AI systems can sort through these large amounts of data and draw important conclusions that will help businesses adjust their services and strategies.
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Machine learning based techniques such as natural language processing and sentiment analysis can help you extract key customer data, like certain positive or negative phrases from a voice chat, an instruction to an AI-powered assistant from your hotel or a discussion in the review section of your website. This information will allow you to customize your offer or rewards program for certain guests.
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Introducing AI-based features into websites can reduce friction and provide customers personalized experiences, while also freeing up staff who can handle more complex tasks.
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Regarding occupancy, an AI system can help businesses by providing relevant insights into the occupancy patterns of the area they're located in. In addition, it can dynamically adjust pricing rates from day to day.
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Furthermore, AI can parse multiple sources of information and identify if there are any upcoming events that might influence your occupancy rate or might determine the price to go up.
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airports are benefiting from AI-powered robots too. These robotic assistants can help passengers by carrying out a series of tasks including providing information in different languages, performing check-in activities, etc