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amdelgad

Baha Mar Launches Its First Marketing Campaign | Travel Agent Central - 1 views

www.travelagentcentral.com/...s-its-first-marketing-campaign

technology hospitality hotel tech travel

shared by amdelgad on 02 Oct 22 - No Cached
  • Aiming to highlight Baha Mar's power to elevate real life moments for every guest into something spectacular, the campaign celebrates Bahamian warmth and Baha Mar’s distinct positioning as a destination offering a moment in the sun and everything else under the sun, according to the resort.
  • Each family member experiences the same resort destination, whether looking for “me time” or “we time,” and leaves having fulfilled different personal desires and expectations.
  • We needed to communicate that there is no ‘one size fits all’ approach at Baha Mar. Every nuance of the resort from amenities to special experiences and offerings is purposefully created.”
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  • Baha Mar is billed as one of the largest hospitality projects ever built in the Western Hemisphere, with partners including Grand Hyatt, SLS, Rosewood, Jack Nicklaus, sbe, Peter Burwash International and luxury retailers including Bulgari, Cartier, Rolex, Tiffany & Co., amongst others.
  • amdelgad on 02 Oct 22
     
    Baha Mar was recently built to compete with the long time staple in Nassau; Atlantis. In order to overcome the already popular destination, Baha Mar knew they needed to knock the marketing and advertising out of the park. This article talks about how the marketing campaign aimed to highlight all the perks of the 4.2 billion dollar destination. I have personally received a ton of social media ads for Baha Mar, and the sell is that they have 3 different properties for each type of person on vacation. Whether for kids, a romantic getaway, or adults only, they covered all bases with their ads.
Yuting Peng

How Marriott Never Forgets a Guest - 0 views

www.businessweek.com/...b3669027.htm

Marriott software guest

shared by Yuting Peng on 19 Jan 13 - Cached
  • What makes such velvet-glove treatment possible is Marriott International Inc.'s (MAR) use of customer management software from Siebel Systems Inc. (SEBL) The hotel chain, based in Bethesda, Md., is counting on such technology to gain an edge with guests, event planners, and hotel owners.
  • The software lets Marriott pull together information about its customers from different departments, so that its reps can anticipate and respond more quickly to their needs.
  • The biggest boost from the Siebel software is in the hotel chain's sales operations. Marriott is transforming its sales teams from order-takers for specific hotels to aggressive marketers of all Marriott properties.
  • Yuting Peng on 19 Jan 13
     
    This article tells us how Marriott never forgets a guest. First and foremost, the author told us a little story about a guest's experience in Marriott. He told the hotel about his trip, the hotel let the planning coordinator to make an itinerary for the customer including trip details and their favourates. The experience in Marriott made him very satisfied. In addition, the software which made Marriott's velvet-glove treatment come true is called customer management software from Siebel Systems Inc.. This technology aims to combine the customers, hotel and planning coordinator together to share the information of the customers such as the size of the bed, the view of the room or some specific needs of the customer. In this way, people will arrived at the room prepared just as what he liked, which will made the customer satisfied and gains the hotel loyalty and hotel profits. Marriott owns 1850 hotels and resorts worldwide and began using the software in late 1998. Until now, this software has brought a large number of guests and increase sales for the hotel. Many people would like to find the planning coordinator to book their stay during Marriott or by the hotel booking system. More and more people are choosing Marriott instead of other hotels of the personize service provided by the hotel. Finally, Marriott is transforming its sales teams to aggressive marketers for all the Marriott properties. So this makes it easy for the salesperson to book hotel rooms worldwide for his local customers. With the advantages of the software, many hotel chains such as Hilton Hotels Corp. are staring to follow the Marriott's technology lead to satisfy their customers.
Ruoxi Wang

[Update] Global Hospitality Accounting System Project - HFTP Connect - 0 views

blog.hftp.org/lity-accounting-system-project

accounting hospitality

shared by Ruoxi Wang on 20 Oct 12 - No Cached
  • ecognizing that operating hotels is a global industry, HFTP determined that there is not a globally accepted method that financial professionals, ownership structures, investors and benchmarking information services can use to support efficient operations. There is also not a globally accepted method to monitor investment performance from region to region without significant assumptions and data mining.
  • Currently, research is being conducted into current practices. This research will identify who is doing what in different parts of the world, with a view to establishing best practice and providing practical guidance for students, practitioners and professionals involved in the industry.
  • In order to create a global resource for the hospitality finance industry, Hospitality Financial and Technology Professionals (HFTP®) began development on a global hospitality accounting system users guide this past March. Recognizing that operating hotels is a global industry, HFTP determined that there is not a globally accepted method that financial professionals, ownership structures, investors and benchmarking information services can use to support efficient operations. There is also not a globally accepted method to monitor investment performance from region to region without significant assumptions and data mining. HFTP’s Global Hospitality Accounting System Users Guide (GHASUG) will address this need. Where does the project stand right now? Currently, research is being conducted into current practices. This research will identify who is doing what in different parts of the world, with a view to establishing best practice and providing practical guidance for students, practitioners and professionals involved in the industry. The guidance will be formulated by industry experts, based on the research findings. To date HFTP has commitments from major information benchmarking companies, hotel corporations, hospitality associations and globally recognized hospitality schools around the world. Once completed, HFTP will make the outcome accessible online, together with analytical tools. It will be available at a minimal cost and users will have the capability to print versions if they desire. The hotel sector currently enjoys the benefits of an accounting structure developed in the USA specifically for the industry.  The Uniform System of Accounts for the Lodging Industry has been widely adopted, principally by US based operating companies, and linked to management contract terms.  HFTP has been involved in this project for many years and will continue to sponsor the 11th edition in support and via a monetary contribution.
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  • The Global Hospitality Accounting System Users Guide will provide for a wider community of information users, and demonstrate approaches to the production of alternative analysis of data for hotel performance measurement.
  • Jingjia Zhang on 20 Oct 12
     
    In 01 Mar 12 someone share a article about the global hospitality accounting system. That article talks about how the Hospitality Financial and Technology Professionals (HFTP) are in the process of making a user guide for the global hospitality accounting system. This article is an update that publish recently. It shows where does the project stand right now and what is next for the project. However, the first part of phase one- covering the UK and continental Europe- is now well in progress.
  • ...2 more comments...
  • Sherine Mattison on 20 Oct 12
     
    It has been found by the Hospitality Financial and Technology Professionals that a global hospitality system needs to be developed. They recognized that there is no globally accepted method that can be used to support an efficient operation. "There is also not a globally accepted method to monitor investment performance from region to region without significant assumptions and data mining." The hotel sector in the USA currently has in place an accounting structure, but based on this research that is going on comparison will be made of what is happening globally and they will devise some best practices for persons involved in the industry.
  • Yuting Peng on 02 Mar 13
     
    Hospitality Financial and Technology Professionals began to create a global hospitality accounting system for the hospitality finance industry. Currently, the research is being conducted into current practices. This will give a view to establishing best practice and providing practical guidance for students, practitioners and professionals involved in the industry. Once it is completed, it will provide for a wider community of information users, and demonstrate approaches to the production of alternative analysis of data for hotel performance measurement. Now, the first part is in well progress covering the UK and continental Europe. And the project will still take a further 12 months to complete.
  • Xueling Wang on 04 Mar 13
     
    HFTP's Global Hospitality Accounting System Users Guide will set a global method for hospitality industry.   Recently, research is being conducted into current practices. This research will identify who is doing what in different parts of the world, with a view to establishing best practice and providing practical guidance for students, practitioners and professionals involved in the industry.
  • Ruoxi Wang on 16 Oct 13
     
    Hospitality Financial and technology professionals was developing a global hospitality accounting system in the past year. Their fist step is to cover the UK and continental Europe. The second step is to do search about South and central America and cover them. The third step will begin for China and India, and the last two segments will be Russia and North America. This is quite a large program. If the program was completed, a globally accepted method that financial professional, ownership structure, investors and benchmarking information services can use to support  efficient operations will be formed, and a globally accepted method to monitor investment performance from region to region will also be formed.
Christina Eveillard

Hotel lobbies go digital - Los Angeles Times - 0 views

articles.latimes.com/...la-fi-hotel-lobbies-20120330

hospitality

shared by Christina Eveillard on 31 Mar 12 - No Cached
  • Christina Eveillard on 31 Mar 12
     
    This article is talking about the ihotel, a new system where  guests are no longer checking on the counter .  This new system started at the Andaz West Hollywood where guests register on an iPad tablet.  These hotels are adopting new system to fit their guest which are trying to keep us with their guests who are technology oriented.  Some of the hotels are a going to adopt a Wi-fi coffee-shop atmosphere in their lobbies.   Nowadays hotels are trying to make their guests fill as comfortable as possible, they are also  installing electrical outlets so guests can power their laptops and mobile devices 24 hours a day. Those hotels are trying their best to make customers feel comfortable and less formal to bring life to their hotel. But the only reason more hotel are not adopting this technology is because those upgrades are not cheap.   For example  at The Andaz removing  the wall between the lobby , bar and restaurant increase their  revenue  because as guest  spend l more hours in the lobby they tend to other more and more food.The lobbies are becoming the more living room which in their hotel which cause the customer to be more loyal to the hotel since thy feel more comfortable.
David Maggard

Cutting Edge Technologies Enhance Andheri Business Hotels - 0 views

www.marketwire.com/...ss-hotels-nyse-mar-1671385.htm

shared by David Maggard on 25 Jun 12 - No Cached
  • new hotel technologies to continue to provide a refreshing experience for leisure and business travellers alike.
  • 1) High definition televisions (HDTVs)
  • 2) High speed internet access (wired and Wi-fi)
  • ...6 more annotations...
  • 3) Apple MP3 docking station
  • 4) Convenient power sources offer more efficiency
  • 5) Lighting and climate control
  • 6) RFID (Radio Frequency Identification)
  • 7) Energy management systems
  • 8) Guest sensors that monitor when a guest enters and leaves so that lights and other technology in the room can be switched on and off accordingly.
  • David Maggard on 25 Jun 12
     
    I was really surprised when I read this list of high technology enhancement because the hotel I work in already has all these features. I guess just as in life you can take things for granted and working at a 4 star hotel maybe I took it for granted myself. There must be thousands of hotels out their that don't offer these features, Marriott is a huge company and its nice to know they are up to date with the latest technology.This list I assume is the norm in 4 star hotels and probably in the near future will be the norm in all hotels.
Chris Cardoso

Hotel Telecommunications Strategies - 6 views

www.hotel-online.com/...Mar03_Telecommunications.html

shared by Chris Cardoso on 28 Jan 12 - No Cached
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. 
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis.
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  • Given the hotel’s advantage in quality over the guest’s portable devices, the proper packaging of services will lure even the most avid self-contained guest back to using the hotel’s telecom services.
  • Hotels are unable to compete on price with devices that the guest has brought with him.  What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure.
  • Attracting the Guests to Use the Hotel’s Telecommunication Services
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax.
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis .
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Theoretically, the self-contained guest needs no hotel telecommunications services .  
  • Theoretically, the self-contained guest needs no hotel telecommunications services
  • Attracting the Guests to Use the Hotel’s Telecommunication Services   Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • The early 1980s marked the beginning of an era of profitable hotel telephone departments.  The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.  Guests had little choice back then but to use the guestroom phone and grumble about the cost. This era has come to an end.  With few exceptions, most hotels have seen between a 15 percent and 25 percent drop in telephone revenues over the last five years.  The main reason for this decrease is guest choice.  The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax . A fax machine in the guestroom was considered a premium amenity for many years.  With the Internet explosion, however, the machines have seen less use.
  • weiwei lu on 28 Jan 12
     
    No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an era of profitable hotel telephone departments. The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.
  • ...6 more comments...
  • Qianlin Wang on 04 Sep 12
     
    Nowadays, people have many choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. Hotel guests are restricted by the largest telecommunications service providers from making long distance collect and credit card calls to countries other than their home country. The guest is not able to complete his desired call from the guest room telephone. In addition to frustrated guests, this generates absolutely zero revenue to hotels. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure. The hotel can use some systems to reach this goal, such as the BBG Communications. It can increase revenue for every international operator assisted call. It assumes all responsibility for billing and collection of all calls. It has over 500 multilingual, live operators servicing customers. The most important thing is there is no cost and risk to the hotel, because the BBG assumes all associated cost and responsibility.
  • Shuqiong Huang on 05 Sep 12
     
    This article is talked about hotel telecommunications in the 21st Century. No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an area of profitable hotel telephone department. Few years later, this area has come to an end. The main reason for this decrease is guest choice. Later on, guests have a variety of choices for communicating including fax over the Internet, e-mail, cell-phones, calling cards and even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone. With the time passed by, hotel telecommunications update and improve better and better. Nowadays, High-speed Internet access is fast becoming an expected amenity. This the revolution for hotel telecommunications in the 21st Century.
  • rebecca Bonet on 08 Sep 12
     
    This article that is written by Geoff Grisworld. Talks about how telecommications has changing in the 21st century. One of them being hotel. Hotel takes a big advantage in telecommication because there is always a change in the communication system. That is why hotel have to upgrade their system often. This is why hotelier organizes packaging deal when it comes to communication system from using the phone to HSIA. This is a few system that is always need to be change constantly, so the hotel can offer a better experience at a reasonable price while they are enjoying their stay.
  • Paige Hanna on 09 Sep 12
     
    This article speaks about the growth and development of telecommunication within the hospitality industry in the 21st century. "No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past," the article states. Since the 80s hotels utilized their telephone department to offer a service for a profit. Because there was little to no competition with communication, this was profitable as guest pretty much had no choice but to use the phone service provided at a set cost by the hotel. Today, however, we see a shift in technology now where everyone has communication at their disposal via smart phones, Internet and other communication tools. With this happening, "it is very difficult for the hotel to compete on a cost basis." (Griswold) It also explains how high-speed Internet access (HSIA) is almost seen as an amenity anticipated by the guest and has worked in the hotels' favor. The article goes on to describe the "self-contained guest" that carries a smart phone, small printer, notebook computer and technology of their own which allows them to virtually have no use in the hotel telecommunications services. So what does this article suggest for concerns as such? Hotels are to attract guests to use their telecommunication services. By offering packaged deals at affordable prices, Griswold believes hotels will be able to be the ideal option for telecommunications services. After viewing this article, I realize how hospitality industry workers think about those they serve all the time and should always display it. Even though the hotel is trying to make money by charging for Internet and phone services, they wish to market the service as the best option for the guest. The Internet connection would be faster provided by the hotel over a smart phone is one feature they wish to advertise. This type of mentality is smart yet should be withheld throughout the industry and always show that the
  • Ling Xiang on 24 Jan 13
     
    The early 1980s marked the beginning of an era of profitable hotel telephone departments, because guests had little choice back then but to use the guestroom phone and grumble about the cost. Nowadays, guest has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax. And high-speed Internet access (HSIA) is fast becoming an expected amenity in 21st century. Today hotels are unable to compete on price with devices that the guest has brought with him. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure.
  • Karin Goodine on 26 Jan 13
     
    This article explains how much are creating incentives for hotel guest in an effort to get them to use the technology that the hotel provides.
  • Yawen Zheng on 26 Jan 13
     
    In modern society hotel need more attrahent thing increase revenue. The traditional way may lose competitiveness, like telephone services. Because almost everybody using personal cell phone and more and more people prefer to use internet to communicate such as email and skype. In my opinion if hotel build some telecommunications use internet such as physical skype phone and provide cheap service that may be attract more people to use that.
  • Chris Cardoso on 15 Sep 13
     
    With the emergence of "self-contained guest," hotel telecommunications departments must change its offerings because old strategies no longer apply. A self-contained guest is one that does not need the traditional amenities hotels would offer for telecommunications, such as fax machines and printers. Guests now look for a fast, free internet connection as an amenity. Some may not even need wifi, because they have a faster mobile service that they use. Even hotel telephones, guests no longer want to use the land line and pay hotel fees to make a call. Cell phones have eliminated that need (even for international calls). So hotels must not stay the same, and must change their strategies for producing revenue from their telecommunications department.
Caroline Hardenbergh

Wanted: Crackberry Netiquette - 0 views

web.ebscohost.com/...detail

technology hospitality software business mobile portable wireless devices gadgets attendees meetings professional distrations PDA handheld blackberry addictive drawback workplace e-mail

shared by Caroline Hardenbergh on 05 Jun 12 - No Cached
  • Thanks to the ever-growing presence of portable wireless devices in professional circles, your attendees are likely to find distraction during a meeting in their cell phones, laptops, or personal digital assistants (PDAs). For instance, handheld Internet devices called BlackBerries are proving especially popular among execs--in fact, they're sometimes called "CrackBerries" because of their addictive quality. That's why so many white-collar workers can't stop checking their e-mail while they're supposed to be paying attention. Since portable wireless technology is still relatively new, rules of etiquette have not yet been uniformly established. A 2004 survey by Menlo Park, CA-based Robert Half Technology found that two-thirds of chief information officers think technology-related blunders are increasing in the workplace. This would include behavior at meetings, where the most common offenses include leaving cell-phone ringers on, sending instant messages and e-mail using wireless devices, and typing on laptops out of turn. Internet etiquette, or "Netiquette," is a sore spot as well. The unchecked use of wireless devices at meetings is a drawback of the new gadgets
  • Caroline Hardenbergh on 05 Jun 12
     
    Source: Successful Meetings; Mar2005, Vol. 54 Issue 3, p28-34; Author: Ben Chapman bchapman@successfulmeetings.com I am posting this article because if points out another netiquette issue, which is having consideration for those outside your internet access zone, such as the public nearby, companions, and most importantly, your business supervisors and peers. This article discusses the pitfalls of technology when it comes to conducting meetings, whereas the attendees are not fully engaged due to their focus on their personal devices. While it was posted in 2005, and stating that establishment of etiquette rules are yet to be established, I still do not see indication seven years later that this trend of attentiveness towards one's device over the person next to you (or presenting to a group) has changed for the better. Not only that, but apparently meeting attendees have actually emailed the presenter to express their boredom with the meeting, and while it's good for coordinators to know how engaged the audience is, it still is very rude. The article does say that "awareness of etiquette is rising as technology matures" and "it's hip to have manners," but I don't see it in school nor in the workplace. Employers have all adopted guidelines regarding use of personal devices to limit use during work hours, and even to constrain employees online social activities to forbid use of their company name or to post disparaging comments. I find it sadly amusing that the very instruments which are meant to increase productivity and provide increased communication and professional interaction is becoming the very opposite in the workplace and during professional development venues.
diana morales

Editors Weblog - Immediacy v accuracy: the challenges of information validation - 0 views

www.editorsweblog.org/...nges-of-information-validation

immediacy accuracy challenges validation information

shared by diana morales on 17 Jun 12 - No Cached
  • Twitter is the world news wire of the twenty-first century;
  • Everyone knows exactly how useful microblogging can be when reporting on everything from major world events, such as natural disasters and social upheaval, to local happenings - but the challenge of real-time reporting is not gaining access to information, but rather verifying it.
  • It is not necessary to choose between accuracy and immediacy; the future of quality journalism, which at the current times seems so marred by unethical practice, lies in a successful combination of the two.
  • diana morales on 17 Jun 12
     
    Immediacy vs Accuracy, which would you go with? The media is rushing everyday to deal with the two and make up a news report that consists of the two. Whoever has it broadcasting first is the winner. This article speaks on how twitter has changed the way we find about information now and days. Although Twitter will have a news shooting around the world in less than a minute. How accurate is the information? Stars have been killed by twitters power to spread the news of the stars death faster than the news station can get it on the tv screens. Is the information accurate? unfortunately not. This is where twitter as well as other media sites should manage what gets put out there before it gets publish. Just like what tv stations do. They verify and then they broadcast. As well as wikipedia. Someone should verify the information on each page and should not allow users to change or input information into that webpage.
Henrique Rodrigues

Legacy Systems are so Yesterday, Join the Reigning King - the Cloud PMS! | Hotel Online - 1 views

www.hotel-online.com/...he-reigning-king-the-cloud-pms

shared by Henrique Rodrigues on 18 Feb 18 - No Cached
  • Smartphone’s are the preferred way of communication for today’s travelers. Reservations, special requests, even check-ins and check-outs can all be done via their mobile.  Guests expect the hotels to be available to them online at all hours.  With a Legacy system, these functions are restricted. Cloud-based system enable hotels to connect with their guests via digital mediums seamlessly.
    • Henrique Rodrigues
      Henrique Rodrigues on 18 Feb 18
       
      The article debates why hotels should consider swapping from the old legacy PMS systems to the cloud based ones. It focuses more on the benefits a hotel could reap and the advantages of such systems. Some of the factors considered are: reliability, cost effective, accessibility, and being the most updated system to keep up with the current demand. It discusses issues such as giving the customers more access through their smartphones; as well as being more protected with information in the cloud than a system that could have information erased. Overall, it shines a light on the advancements of technology and how hotels need to get updated with the times.   
anaslip

New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the in... - 0 views

www.traveldailymedia.com/ndc-in-air-travel

hospitality industry airlines business

shared by anaslip on 15 Sep 19 - No Cached
  • New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the industry By Altexsoft Team On Mar 3, 2019
  • Two fundamental needs connect all airlines: revenue and passenger satisfaction.
  • Considering that getting in touch with the end user is nearly impossible via the channels provided by global distribution systems (or GDSs), a new standard emerged to resolve the issue. The air travel industry confronted big changes when the New Distribution Capability (or NDC) debuted in 2012. Lufthansa, British Airways, American Airlines, and Iberia were the first to adopt NDC. And the technology continues to make its way in airline distribution, as well as other means of improving airline operations.
  • ...9 more annotations...
  • NDC stands for the New Distribution Capability, which is essentially an XML standard created by the International Air Transportation Association (IATA) to allow airline service providers to deliver rich content and ancillaries to their customers.
  • Personalised shopping experience and access to customer information. Currently, most of the customer personal data remain in the hands of middlemen, OTAs and GDSs. This means that airlines get just basic information about their clients, which doesn’t allow for personalising the shopping experience, the thing that has become a standard in modern travel eCommerce.
  • Content and pricing autonomy.
  • Currently, most airlines publish their tariffs via ATPCO, the tech provider and main source of pricing data.
  • Rich content offers, ancillaries, and discounts. Distributing the flight data via GDS’s EDIFACT (Electronic Data Interchange for Administration, Commerce, and Transport), airlines are unable to include ancillaries in their offers.
  • Product differentiation. The traditional GDS model only permits airlines to display prices and schedules.
  • Reduced reliance on legacy systems. Most airlines use legacy passenger service systems (PSS) that contain reservation info, fares, and schedule.
  • As a result, NDC was supposed to break the oligopoly of GDSs that formed over time.
  • According to the latest IATA NDC program update, the list of certified deployments reached 65 carriers. The number seems to have grown significantly since 2017 when IATA reported only 50 airlines adopting NDC. But, compared to the overall number of airlines connected to the major three GDSs, which is over 400, NDC adopters seem to be a minority.
  • ayenkiah on 15 Sep 19
     
    NDC or New Distribution Capability is a new subset within GDS systems to provide airlines with detailed information about customer in order to enhance the personalized service. NDC will be able to provide pricing independence and direction information to airlines about their passengers. The system is more flexible and accurate in order to improve the experience from what GDS would provide.
  • anaslip on 07 Jun 20
     
    This article tells us about a new communication protocol which is called NDC. NDC stands for the New Distribution Capability. You can also find some information about how airline distribution works in general.
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