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anaferia

Proximity Marketing: How It Can Help Your Small Business in 2022 | Beambox - 0 views

beambox.com/vertising-for-small-businesses

shared by anaferia on 20 Sep 22 - No Cached
amdelgad liked it
  • Mobile technology has transformed the world of restaurant and bar marketing, taking it to new heights of precision and effectiveness that go beyond anything seen before
  • nowadays carries a smartphone in their pocket has changed the marketing landscape beyond recognition.
  • with almost 6.5 billion smartphone users worldwide, there’s simply never been a better time to look into location-based marketing and advertising technique
  • ...16 more annotations...
  • This tactic has been proven hugely effective for a wide array of businesses and industries, and is especially well-suited for drawing in punters to your restaurant, cafe or bar
  • Proximity marketing hones in on potential customers in your area, and lets them know what you do best.
  • proximity marketing is set to become part of the ‘new normal’ for restaurant bar promotion.
  • Making Use of WiFi for Proximity Marketing
  • proximity-based marketing is part of the rising trend for hyper local marketing - both the oldest and newest form of marketing there is.
  • The benefits of this approach are abundantly clear, and many businesses of many types are leaping on board the proximity marketing bandwagon
  • This approach is also great for boosting engagement levels with existing customers. Nothing tempts diners back to a restaurant they’ve already enjoyed like the promise of a discount, free appetiser, or loyalty program, and proximity marketing techniques will achieve that swiftly, efficiently and with all the power that hyper local advertising can achieve.
  • proximity advertising comes in several different forms, each with their own advantages which may suit your business better.
  • proximity marketing is all about making use of your customers’ and potential customers’ location in order to market your business.
  • Beacon Marketing
  • Proximity Marketing with GPS
  • RFID - The Cutting Edge of Proximity Marketing
  • almost everybody is a potential customer
  • By increasing your potential traffic in this way, proximity marketing techniques generally bring about a strong ROI that cannot be overlooked.
  • With plenty of savvy planning, a keen knowledge of your customer base and their various needs and desires, and a bit of modern technical wizardry, proximity marketing for restaurants can boost your bottom line.
  • a trend likely to continue growing for the foreseeable future.
  • anaferia on 20 Sep 22
     
    To summarize, this article is based on how proximity marketing is a new trend that is likely to continue growing for the foreseeable future. Also, the benefits allow for companies to boost their traction with customers as well as boosting engagement levels with existing ones. Moreover, there are different types of proximity marketing and each have their own advantage that may suit a specific business better.
carine_elie

UNEP Assesses Links between Chemicals and Waste Management and Other Issues | News | SD... - 0 views

sdg.iisd.org/...te-management-and-other-issues

shared by carine_elie on 02 Oct 22 - No Cached
  • On climate change, it highlights joint efforts on long-term monitoring data to evaluate climate impacts on chemical releases, and suggests collaborating on climate change impacts on contaminants in the ocean, and waste and resource management to advance mitigation, and climate triggered channeling of fossil fuel use for plastic production.   On the agriculture and food cluster, the report suggests collaborating on, for example: exposure of farmers from unsound pesticides use; groundwater contamination; use of food conservation, coloring agents, and food safety; and addressing food waste. On sustainable consumption and production, the assessment suggests increasing resource management and efficiency, and informing consumers about chemicals of concern in products. In some cases, the authors argue for collaboration across several clusters. For example, addressing challenges associated with pesticide use requires strengthening efforts across chemicals and waste management, world of work, biodiversity, agriculture and health.
  • carine_elie on 02 Oct 22
     
    This is a brief report on workplace health, biodiversity, climate change, agriculture and food, sustainable consumption and production, and human rights. In addition, the World Health Organization's (WHO) action plan to combat these issues. The goal is to have everything in place by 2030.
anaferia

The biggest cyber attacks of 2022 | BCS - 0 views

www.bcs.org/...-biggest-cyber-attacks-of-2022

shared by anaferia on 04 Oct 22 - No Cached
  • In a year of global inflation and massive rises in energy costs, it should come as no surprise that the cost of a data breach has also reached an all-time high.
  • average total cost of $4.5m
  • Amongst the 550 companies that IBM contacted that had experienced a data breach, a disappointing 83% had experienced more than one in the same period
  • ...9 more annotations...
  • common attack vector remains credential theft (19%) then phishing (16%), misconfigured cloud (15%) and vulnerabilities in third-party software (13%).
  • Russia has, for many years, attacked Ukrainian infrastructure such as power grids, internet infrastructure and banks. Since the outbreak of physical hostilities, this has extended to systems related to government administration and the military.
  • The Russia-linked cyber gang known as Conti managed to cause major disruption to financial operations throughout Costa Rica in April.
  • Ransomware, while not the overwhelming headline grabber it was a year ago, is still a major and terrifying threat to many companies
  • A group known as Lapsus$ began 2022 with a string of high profile targets including Nvidia, Ubisoft, Samsung and Microsoft. In each case, data was stolen and in many cases leaked online. Their operating model is extortion where access is most often gained through phishing and then they seek out the most sensitive data they can find and steal it. Often, they do not deploy encrypting software at all.
  • Hacking back is where offensive security experts will attempt to compromise attacker’s machines. This can be legally murky as often the attacking machines are compromised third parties.
  • June this year, a former Amazon employee, Paige Thompson, was convicted for her role in the 2019 Capital One breach. While working for Amazon Web Services (AWS), she exploited her knowledge of cloud server vulnerabilities and stole personal information of over 100 million people.
  • cripple Costa Rica’s import/export business.
  • The main attack vectors continue to be credential theft and phishing emails so it is vital to continue to raise awareness through corporate training and public ad campaigns. Finally, the conflict in Ukraine is showing how effective cyber weapons can be in disrupting command and control in a war.
  • anaferia on 04 Oct 22
     
    To summarize, this article states that, it should not come as a surprise that the cost of a data breach has also increased to an all-time high in a year marked by significant increases in energy prices and worldwide inflation. According to IBM's Cost of Data Breaches Report 2022, the average overall cost is $4.5 million. Additionally, even if ransomware isn't garnering as much attention as it did a year ago, it still poses a serious danger to many businesses. Credential theft and phishing emails are still the major threat vectors, therefore it's critical to keep spreading awareness through public awareness campaigns and business training. Finally, the situation in Ukraine is demonstrating the potency of cyber weapons in sabotaging command and control in a fight.
djohn304

Importance of a Security Department in Hotel Front Office Management Tutorial 10 Octobe... - 0 views

www.wisdomjobs.com/...security-department-13182.html

shared by djohn304 on 10 Oct 22 - No Cached
amdelgad liked it
  • The front office is a hotel’s communication center; it is the vital link between the hotel management and the guest.
  • The security department staff must react with speed and efficiency to serve the guest.
  • The security department is often regarded as a passive department, reacting only when called on.
  • ...12 more annotations...
  • it is a very active department, setting policies, organizing programs, and delivering training programs to promote guest and employee safety.
  • Hotel Security report article by Patrick M. Murphy, CPP, director of loss prevention services at Marriott International, Inc., Washington, D.C., who reports on Marriott International’s adoption of Crime Prevention through Environmental Design (CPTED) in its chain of 1,900 owned and managed properties worldwide: CPTED is part of a total security package.
  • Guestrooms :- These [electronic locking systems] create an environment where keys are automatically changed when a new guest checks in; locks also can be interrogated to determine the last person to enter the room.
  • protecting the interior, lobby, and guestrooms; exterior and parking area; and the surrounding neighborhood.
  • Building entrances :- When reviewing a property we look to see that all entrances are inviting, brightly lit with no obstructing shrubbery. At night, side entrances should be restricted by use of card readers so that non - registered guests must pass through the lobby and past the main check - in desk.
  • Hotel lobbies :- They should be designed to be visually open, with minimal blind spots for front desk employees. Lobbies also should be designed so that persons walking through the front door must pass the front desk to reach the guestroom corridors or elevators.
  • presence of security or loss prevention officers
  • Guest amenities :- Marriott designs its new properties with glass doors and walls to allow for maximum witness potential when providing swimming pools, exercise rooms, vending areas, and laundry facilities. Adding house phones in these areas makes it possible for guests to call for help if they feel uncomfortable or threatened by anyone.
  • Exterior of the property :- CPTED principles call for bright lighting at walkways and entrances. Traffic should be directed to the front of the hotel property to make would - be criminals as visible as possible. Entrances to the hotel grounds should be limited. Landscaping, such as hedges and shrubbery, can also create aesthetically pleasing barriers to promote the desired traffic and pedestrian flow.
  • Parking :- The preferred lighting is metal halide. High - pressure sodium should be avoided because it casts a harsh yellow light. The optimal parking lot or garage has one entrance and exit with well - marked routes of travel for both cars and pedestrians. Garages need to be as open as possible, encouraging clear lines of sight. Elevators and stairwells that lead from the garage into the hotel should terminate at the lobby level, where a transfer of elevators or a different set of stairs should be required to reach guestroom floors. Other CPTED features in the garage should include CCTV (closed - circuit television) cameras, installation of emergency call boxes, and painting the walls white to increase the luminosity of light fixtures while creating an atmosphere that is appealing to the eye.1
  • The cost of a human life lost because of negligence or the financial loss due to a fire far outweighs the expense incurred in operating a security department.
  • Perhaps the most significant [of high - visibility hotel crimes] was the 1974 rape of singer / actress Connie Francis in a Westbury, N.Y. hotel, which resulted in a much publicized trial culminating in a multimillion - dollar verdict against the hotel. The case is still considered the industry’s “wake - up call” in terms of legal liability.
  • djohn304 on 10 Oct 22
     
    This article gives the general basis of why it is important to have a security department for your front office. The front office is the communication center for the hotel. Therefore it is an area that breeds a healthy amount of human interaction for which you must have a secure, safe plan in the event of an emergency. In my opinion, I agree that front office associates deal with a lot of people on their job and having the appropriate knowledge for the appropriate situation is important.
carine_elie

How Much Should You Spend on Cybersecurity in 2022? by Lynn Goodendorf Spring 2022 - 0 views

www.hospitalityupgrade.com/...d_on_Cybersecurity_in_2022.asp

hospitality technology

shared by carine_elie on 10 Oct 22 - No Cached
amdelgad liked it
  • Many hospitality companies are struggling with the question of how much to spend on cybersecurity especially in the context of revenue losses related to the pandemic.  The challenge is that the risk of cyberattacks is rapidly escalating.  There are several drivers of this alarming trend.  First, ransomware is growing in severity both in the scope and the scale of attacks as well as the amount of the ransom demand. Next is the increase in remote work during the global pandemic and the rush to facilitate at home working. And finally, small companies are increasingly targeted because they are “easy” victims and typically more vulnerable. As you might expect, the cost of cybercrime increased more than 50% from 2019 through 2020. According to a report by McAfee¹, the global cost is estimated to be more than $1 trillion and monetary losses are estimated at $945 billion.  Examples of hidden or intangible costs that are difficult to measure include system downtime, reduced efficiency, brand damage and loss of trust.  Expenses that are direct and easier to measure are consultant services, legal fees and cyber risk insurance premiums. Below is a chart published in the McAfee report that illustrates this trend.
  • Ransomware - a Denial of Service/Operations and often includes a data breach Business Email Compromise (BEC) - often involves Funds Transfer Fraud Computer Data Breach - theft of personal data such as cardholder data, social security numbers, driver’s license numbers, passport numbers and details, etc.   What is the best way to go about budgeting for cyber security risk?  As a starting point, be sure that you have a qualified information security professional managing your program of work. Regardless of the amount you spend, a knowledgeable and experienced cybersecurity professional can make well informed judgments about priorities in expenditures.   There are three well established strategies that can work together in combination.   Each strategy has advantages and drawbacks and it is not recommended to rely on a single approach. Below is a description of each way to go forward.
  • STRATEGY A:  Key Ratios of Spend
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  • STRATEGY B:  Gap assessment
  • STRATEGY C:  Focus on Compliance
  • carine_elie on 10 Oct 22
     
    The writer of this article is Hospitality Upgrade. It includes the expanding worries of the hotel sector.  The key ratio of spend, gap analysis, and a focus on compliance are the top three main strategies being used by the hotel sector. In addition, the other measures are made by businesses to aid in preventing such breaches and the financial repercussions that result from them.
llibe010

5 ways AI and robots will affect future travel | Flash Pack - 1 views

www.flashpack.com/...bots-will-affect-future-travel

AI travel agent hospitality hotel software

shared by llibe010 on 08 Nov 22 - No Cached
  • We accepted driverless trains very easily – London’s DLR, for example, has been trundling around without drivers since 1987. Driverless cars we’ve been more sceptical about, but seem to have made peace with their inevitability (aids for human drivers like lane assist are pretty much standard in every new car). But if either of those concepts blows your mind and/or has you feeling a little uneasy in the pant department, just wait until you board a pilotless aeroplane! That’ll feel completely fine, right? But it will almost certainly happen – it kind of does now, to an extent
  • The Vdara Hotel & Spa in Las Vegas uses two robot ‘butlers’ to deliver room service. This Chinese company claims to have created an AI receptionist. Even hotel mega-giants Hilton experimented with a Watson-powered robot concierge called Connie
  • an omnipresent army of artificially intelligent travel agents who can find the perfect holiday for you, powered by deep learning and a vast collective knowledge of everything travel-related except what it feels like to get sunburnt
  • ...3 more annotations...
  • recognition, be it facial or cornea or fingerprint, could soon be your way through passport control: it’s already being trialled at Changi airport in Singapore
  • You might have heard of smart cities. Super-connected, intelligently-planned urban conurbations aimed at making life an absolute dream, both now and in the future, through the use of technology
  • And while ‘more planes’ doesn’t sound very environmentally friendly, that AI technology can be used to make all kinds of transport more efficient. Fewer empty planes and trains, less stacking over airports, more intelligent planning of onboard catering (no more fish dishes = less food waste IMO – who eats them?) – it all helps the goal of green tourism
  • llibe010 on 08 Nov 22
     
    The article discusses 5 potential use cases of artificial intelligence with a focus on travel and hospitality. The first example is of driverless vehicles and airplanes and the second speaks of AI receptionists and robot concierges. Other examples include AI-powered travel agents that use deep learning and create customized holiday packages for guests in the future. Biometric recognition as a replacement for passports has also been discussed along with using AI for green tourism. In general, the article highlights the role of AI technologies in improving travel efficiency and sustainability while acknowledging that there are pitfalls and that these technologies still require years of development.
sherylehlers

Navigating today's hotel security challenges | Security Magazine - 1 views

www.securitymagazine.com/...days-hotel-security-challenges

security hotel challenges technology hospitality

shared by sherylehlers on 20 Jun 23 - No Cached
  • Priorities for hospitality security in 2023
  • Surveillance Technology Loss Prevention Communication Executive Protection Event Planning
  • Surveillance, loss prevention efforts and communication have remained critical over the past years.
  • ...9 more annotations...
  •  The careful balance of overt and covert security plays an important role in hospitality security
  • surveillance is a key tool for hotel security leaders to extend the reach of their teams and ensure safety at their facilities. “The most important technology you can have in a hotel is your audio and video systems,”
  • importance of communication with internal and external stakeholders to maintain a safe hotel environment.
  • uniforms play a part in maintaining the balance of overt vs. covert security in hospitality spaces.
  • ecurity knowledge across departments such that they can act as the extended arm for the security department
  • hotel security departments, which may face workforce shortages and retention issues
  • risk assessment and communication techniques to further bolster their security posture.
  • security leaders can look to
  • The biggest thing is communication with your administration, as well as with your staff, guests and other security professionals,”
  • sherylehlers on 20 Jun 23
     
    The new challenges that the hospitality industry will face with security will encompass the need for the very best surveillance technology. Surveillance is a key element to security especially when so many hospitality businesses are experiencing labor shortages. In addition, a hotel will need to develop a strong communication link between all departments and have a well thought out risk management plan. If you have all of these items in place you are ensuring the safety of your guests and staff.
cborregomarsh

Cloud Computing Continues to Transform Hospitality - RTInsights - 1 views

www.rtinsights.com/inues-to-transform-hospitality

shared by cborregomarsh on 31 Aug 21 - No Cached
amdelgad liked it
  • Just like databases in the early 90s allowed hotels to manage large numbers of reservations and requests efficiently, cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • Reduce cost: Cloud services allow hospitality industries to pay only for the services they need. Cloud computing also puts smart building management into reality, as well as facilitating projects and maintenance.
  • Improve experiences: Cloud services also provide flexibility in services by allowing staff to operate from anywhere, as an example. Guests also receive the same flexibility to manage their needs from anywhere.
  • ...46 more annotations...
  • Build responsive infrastructure:
  • Cloud Security
  • Cloud reliability The hospitality industry wants to know that they aren’t adopting another solution that will prove obsolete in just a few years.
  • Even if it’s no fault of the establishment, customers will remember frustration reconciling a bill or having to wait a long time for check-in. The cloud adds a layer of protection against minor hiccups in their experience.
  • Personalize guest offers: Captured data offers a wealth of information. Cloud computing helps hoteliers and other hospitality organizations provide customized experiences and responsive, convenient services.
  • Cloud computing can offer a seamless experience to customers while reducing obstacles to service from the staff side.
  • The Airline was able to improve customer service by providing an instant response to various customer requests and reducing wait times.
  • Pre-arrival: Cloud services capture data from the moment guests first interact with the company or service. The hotel, for example, can make a note of what services or rooms the customer looked at and offer suggestions for upgrades.
  • Arrival: When guests arrive, their information is saved and ready for each member of staff. This offers personalization right from the beginning.
  • The stay: Knowledge of previous stays provides insight into customer preferences. A hotel may address mistakes right from the beginning or identify missed opportunities. Personalization continues with upsell offers that happen as the customer continues to interact with the business.
  • Departure: Not only does the cloud enable a frictionless checkout experience with no surprises, but it can also follow up afterward to continue to nurture relationships and reward loyalty.
  • Preparation: Following guest stays, businesses can enable targeted follow-up. Cloud computing can also handle things like predictive maintenance to reduce downtime, especially during peak seasons.
  • The Hilton made use of cloud computing to monitor all locks within its properties.
  • It’s only one instance of the Hilton’s shift to cloud computing. It has digitized rooms and created a type of mission control for everything from entertainment to ordering room service.
  • Cloud services can offer the full security expertise with automatic updates that the hospitality industry needs to keep information secure.
  • The cloud provides a real end-to-end solution for hospitality that brings back the excitement of travel. In an industry facing stiff competition, this type of solution could be a differentiator for success.
  • Companies can choose a provider familiar with the nuances required for hospitality excellence and reap the benefits of an end-to-end experience.
  • Cloud services allow hospitality industries to pay only for the services they need.
  • Cloud services also provide flexibility in services by allowing staff to operate from anywhere
  • Moving to cloud operations also allows the hospitality industry to scale.
  • In that case, cloud services allow a smooth transition with a central line of communication.
  • Cloud computing helps hoteliers and other hospitality organizations provide customized experiences and responsive, convenient services.
  • cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • rigidity causes issues in connectivity and service. When the internet goes out, or a system goes down, operations cease.
  • Staff can work from anywhere, change devices if necessary, and mitigate the risk of lost or unsecured information.
  • The Hilton’s Room Lock Problem
  • The American Airlines Integration Challenge
  • The space continues to evolve, offering new ways to ingest, process, and protect customer data. And it’s this free flow of data that will allow the hospitality industry to move into the new era of the industry.
  • Use of cloud computing in hospitality continues to evolve, offering ne
  • w ways to ingest, process, and protect customer data.
  • cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • Cloud services also provide flexibility
  • Cloud services allow hospitality industries to pay only for the services they need.
  • operate from anywhere,
  • cloud services allow a smooth transition with a central line of communication.
  • provide customized experiences
  • Staff can work from anywhere
  • he cloud adds a layer of protection against minor hiccups in their experience.
  • security is built-in.
  • Cloud computing can offer a seamless experience to customers while reducing obstacles to service from the staff side.
  • personalization right from the beginning.
  • address mistakes right from the beginning or identify missed opportunities. Personalization continues with upsell
  • handle things like predictive maintenance to reduce downtime
  • this type of solution could be a differentiator for success.
  • It has digitized rooms and created a type of mission control for everything from entertainment to ordering room service.
  • reducing wait times.
  • dlevine4195 on 31 Aug 21
     
    Cloud computing has come a long way. The hospitality industry is quickly incorporating cloud computing services for guest satisfaction and productivity of employees. The article shares several real life examples where cloud computing were beneficial.
  • ...2 more comments...
  • acole066 on 02 Jul 22
     
    As we know, cloud computing is becoming the new norm and is the future for technology but is also transforming the hospitality and tourism industry. Cloud computing allows the hospitality industry to improve travel experiences, provide personalized offers, and also helps the industry reduce cost. With so many advantages, there are some cons of cloud computing that may pose as an issue such as the security and reliability that comes with using cloud computing. However, the pros outweigh the cons and if cloud services can overcome those barriers, the hospitality industry will reach new heights not seen in previous years. With the implementation of cloud computing in the hospitality industry, it will provide a travel experience like no other from start to finish, literally.
  • claudecole on 31 Aug 22
     
    This article discusses the impact that the integration of cloud computing has had on the operations and growth of the hospitality industry as a whole. Companies are optimizing their usage to help them carry out daily tasks while using data and sharing to provide the best guest experience possible. The article also goes into detail regarding the steps being taken by companies to prevent data theft and downtimes. One aspect of the post that I found to be extremely interesting was how it walked me through the integration of cloud computing in every step of guests' stay from pre-arrival to departure.
  • kyleemcroberts on 23 Jan 23
     
    Cloud computing is the future whether businesses want it to be or not. With the growth of technology, we need to embrace one tool that is become very developed, cloud computing. It gives more efficiency to businesses who need to know more about their clientele and also can provide information and data that humans could never do. It gives a more personalized experience to each guest while organizing data much faster than on a excel sheet that stuff have to manually update. It improves experience and reduced cost for business as well. It allows information to be reached anywhere and business can be taken home or traveled with. It brings a new level of security to businesses and customers and allows more flexibility in service in the hospitality industry.
  • cborregomarsh on 17 May 23
     
    Cloud computing transforms hospitality by a offering seamless experience to customers while reducing obstacles to service from the staff side. It also offers individualized, quick solutions in an industry that is highly competitive.
amajo017

Hotel Technology Challenges for Every Hospitality Business - 2 views

blog.advhtech.com/y-challenges-for-business-2019

hotel hospitality tech

shared by amajo017 on 17 Jan 20 - No Cached
  • Interoperability Data Management Security & Privacy Responsiveness
  • ue to the lack of standardization and specialized hospitality technology solutions, most hotels tend to develop their own proprietary solutions to manage assets.
  • Non-standardized technology can induce added learning times & on-boarding periods for guests.
  • ...17 more annotations...
  • This issue readily highlights the significance of applied technology management.    
  • Knowing and understanding customers is essential in predicting their behavior, future visits, and demands.
  • As the amount of data grows within hotel databases, the responsibility of back office management is quadrupled.
  • Authorization for data access, network & database security, and centralized database management are major concerns for hotels in the coming age. 
  • everal news outlets and hospitality professionals have already identified that hospitality companies are one of the most susceptible to data breaches. 
  • Hotel technology infrastructures must ensure that all digital interactions with guests are reinforced through robust security tech & privacy rules
  • Most hotels are handicapped by the knowledge and expertise they carry on the subject. A more reasonable idea is to consult with a technology management company that offers better insights, suggestions, and security framework designs for hotels. 
  • Advanced Hospitality has helped various hospitality ventures take root and develop their competency with technologies.
  • Hotels also need to enhance responsiveness for renovations and routine maintenance.
  • A responsive hotel tech infrastructure demands stronger resources, simpler network mapping, and seamless synchronization with hotel back office systems. 
  • Hospitality technology may be the most amazing transition to occur in the hospitality industry but remember it does come with a cost.
  • An efficient & effective hotel technology must be responsive and should acknowledge guest requests instantly.
  • thering gue
  • Gathering guest data is essential to the success of any modern business, hotels are no different.
  • Data management carries great emphasis in European countries, more so than their North American counterparts. While the current US government believes in a more lenient approach towards data retention and privacy,
    • amajo017
      amajo017 on 01 Jul 23
       
      Will be useful with regards to the lack of data privacy in US
  • With multiple point-of-sale (POS) touchpoints, an even larger number of smart devices, and that data from both demands a secure hotel network. Denying cybercriminals access to the network and preventing them from spying on guest devices is now essential for every business.
  • Highly optimized & synchronized systems leave almost no gaps when fulfilling guest requests. These technological marvels can even complete guest requests faster than hotel staff at times. This efficiency delivers a seamless guest experience while improving the responsiveness of technology. 
  • sherylvelazquez on 17 Jan 20
     
    This article discusses research that shows four hotel technology challenges in 2019. These challenged include Interoperability, Data Management, Security & Privacy, and Responsiveness. It argues that hotel management should be aware of these technologies because they can either help or hinder your business.
  • Luis Valdivia on 17 Jan 20
     
    This is an excellent article that explores that businesses in the hospitality face in their day to day running. The challenges that the article points out identifies include the interoperability of hotel technology systems, the management of data, the security and privacy of data, especially in the current era of cloud computing, and the responsiveness of hotel technologies. Although hotel technologies improve guest experience and foster efficiency in hospitality companies, such challenges may adversely their efficiency, and thus, adversely affect guest experience.
  • amajo017 on 01 Jul 23
     
    This article discusses what we talked about this week in regards to the different types of technological disruptors in the hospitality industry. It discusses data management issues, privacy issues, and how responsiveness can be improved within hotels. This article will be useful for future research as I look more into artificial intelligence within the hotel industry.
mmoutsatsos

Nail The Basics Of Cybersecurity With Multifactor Authentication (MFA) - 0 views

www.forbes.com/...multifactor-authentication-mfa

Cybersecurity MFA technology software business tech

shared by mmoutsatsos on 21 Feb 22 - No Cached
  • When it comes to the basics of cybersecurity, nothing is so elemental as the password.
  • the simple password has endured as the first and last guardian of consumer and business data. 
  • But with the rise of sophisticated hacking techniques, passwords alone can no longer protect against unauthorized access and security attacks.
  • ...22 more annotations...
  • Enter multifactor authentication (MFA). By adding extra layers of security to a user's login process and requiring they enter two or more pieces of evidence (e.g., factors) to prove they are who they say they are,
  • MFA is a great method for boosting protection against everyday threats like credential stuffing, phishing attacks and account takeovers.
  • 1. Passwords alone are no longer enough to protect against security attacks.
  • it's critical every company apply effective security measures to protect their data.
  • to protect business and customer data, it begins and ends with preventing unauthorized account access.
  • MFA is the most direct and effective way to do that.
  • A familiar example of MFA at work is the two factors needed to withdraw money from an ATM.
  • Your ATM card is the something that you have, and your PIN is the something you know.
  • companies can require all employees to verify their identities with two or more pieces of evidence to prove they are who they say they are.
  • 2. Companies around the world (from Fortune 500s to small businesses) are feeling the urgency to adopt MFA — but a knowledge gap persists.
  • It's imperative companies invest in training employees on how using MFA is essential to securing access to both work and personal accounts.
  • industries in our everyday lives — led by social media platforms and financial services — requiring consumers use MFA to secure their personal accounts, both businesses and employees are normalizing the everyday routine of MFA. 
  • make the connection between security at work and in their personal lives and understanding they're two sides of the same coin.
  • 3. MFA adoption can seem overwhelming, but it doesn't have to be.
  • By recognizing any technical, change management and financial challenges to user adoption, committing to open communication, and providing the resources and training your employees need, any business can conquer that fear of the unknown. 
  • When adopting MFA, prioritize identifying the strongest and most user-friendly authentication method possible for your organization.
  • that means using an authenticator generator app, a hardware security key or a combination.
  • the reality is a large percentage of U.S.-based employees are also consumers with a smartphone in their pocket.
  • on that phone, the employee is already using multiple apps that require MFA.
  • 4. Balance security with ease of use when identifying a preferred authentication method for your organization
  • With options like hardware keys, you often see employees run into issues losing, replacing or breaking them. But a (TOTP) mobile app can be continuously updated in ways that make the MFA process more seamless (e.g, an app that verifies automatically from trusted locations like an employee's home office).
  • authenticator apps on devices like iPhones have the added benefit of extra layers of security at the phone level like PINs and biometrics like Face ID.
  • mmoutsatsos on 21 Feb 22
     
    This article talks about companies transitioning to multifactor authentication as an added layer of protection of cybersecurity.
matthewpadillaes

Better tech and decision-making are hotel trends to watch for in 2022 | PhocusWire - 0 views

www.phocuswire.com/ustry-trends-to-watch-for-2022

tech hotel trends

shared by matthewpadillaes on 18 Mar 22 - No Cached
  • This dynamic is one of the key factors that has required a change in the way hotels operate. Hoteliers have had to find the most efficient way to run leaner and sometimes less knowledgeable teams, as well as using smart ways to onboard and train up newcomers.
  • As the pandemic continues, we expect that many hotels will be forced to re-examine their tech stack and could end up directing a large proportion of their focus and investment towards adjusting and simplifying their hotel operations technology over the next year.
  • Another consequence of pandemic cost cutting has been reducing in-house tech teams so in this environment, where there is minimal tech support and a great deal of newcomers to the industry, operations technology has to be intuitive to use, fast to roll out and it must add value quickly upon installation.
  • ...2 more annotations...
  • Hoteliers need to be able to make the best decisions for their operations and guests which are based on real-time insights and data. When it comes to groups and multiple property hotels, hoteliers want to ensure consistency of brand across departments and properties, something that guests are expecting more than ever during COVID-19.
  • Housekeeping teams and those working in hotel operations have faced one of the most challenging times in their industry and have adapted at incredible speed, so it is important to take note of this and celebrate your team. That way hotels can help create a new generation of loyal and motivated hotel staff.
  • matthewpadillaes on 18 Mar 22
     
    As the pandemic continues to create changes in the world hotel management are forced to adapt to new ways to make better decision-making abilities for the future of their establishment. One factor is retaining staff and attracting new groups as some hotels face labor shortages. 2022 has the potential to be a great year for the hotel industry as we continue to take the pandemic in our stride.
Brooklyn Little

Hotel Safety Tips - 1 views

www.securitymagazine.com/...-a-former-intelligence-officer

Hotel safety travel

shared by Brooklyn Little on 22 Jun 22 - No Cached
  • Brooklyn Little on 22 Jun 22
     
    This article includes advice from a former intelligence officer when it comes to travel and hotel safety. Today we rarely see guests take these precautions even though it could be the difference between life and death in an emergency. When traveling it is crucial to be aware and knowledgable or your surrounds in the case an incident or emergency does occur.
avanzado

Hotel Safety: Security for Hospitality and Hotel Management Companies | By Kacey Bradley - 1 views

www.hospitalitynet.org/...4094684.html

mobile hospitality technology

shared by avanzado on 10 Feb 20 - No Cached
  • improved software allows hotel owners to match up specific transactions with the surveillance footage,
  • IT and security departments should work in conjunction
  • Offering employees profit-sharing, a stake in the hotel's future is an effective way to improve security.
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  • Mobile keys, on the other hand, strengthen security and allow guests to bypass the front desk altogether.
  • Most commercial properties have some type of video surveillance system.
  • Profit-sharing gives employees room to grow in a chaotic industry. Most profits come in the form of an end-of-year bonus people can use to their hearts' desire. Beyond increased loyalty, employees with profit-sharing options are more likely to take ownership of their role in the business and improve productivity.
  • Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. Also, alert guests about possible security risks, such as connecting to public Wi-Fi networks nearby that don't require a password.
  • A straightforward update is an in-room safe. It's easy to come up with relevant items to stash inside, especially when traveling. Guests can stow essential documents, passports, collectible coins, souvenir gifts and more.
  • A safe and secure environment all starts with knowledgeable staff. Set up regular meetings with all employees to talk about guest safety. Go over OSHA requirements and how the team can stay safe in the event of fire and evacuation. You should also provide training on compliance regulations and bloodborne pathogens.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
  • anonymous on 10 Feb 20
     
    This article basically gives tips about how to create a safe hotel. There are many ways you can ensure that your staff and hotel guests are protected.
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  • Luis Valdivia on 12 Feb 20
     
    Among other ways that hotels in the modern are using to ensure safety and security, the article looks at cybersecurity. The author proposes that hotels' security and IT departments should work together to create a safe online environment that "prevents unwanted third parties, like hackers, from intercepting private guest data." This reiterates the significance of updating computer equipment to mitigate potential threats.
  • Angelica Saez on 14 Jul 20
     
    This is a great article that explains the different ways hotels are trying to make staying at a hotel safer. They start by explaining how they have surveillance cameras placed around the hotel to help them see everything that is happening all at once. Cybersecurity protects the hotels computer systems from being hacked and having people steal all the hotels and customers information. Mobile room keys helps guests find their keys faster because they will now have it on their mobile devices. For hotels the guests safety are their top priority and they train their staff to believe in the same thing.
  • sanchezgema_ on 05 Oct 20
     
    This article is about steps a property can take in order to ensure the safety of their employees and guests. This includes: surveillance cameras, cybersecurity, mobile room keys, safes in rooms, among other things. - Be sure to invest in high-quality cameras that can pick up the little details, such as facial features and bill amounts. - Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. - Mobile keys strengthen security and allow guests to bypass the front desk altogether. -Set up regular meetings with all employees to talk about guest safety. -In terms of profit-sharing, workers feel a sense of pride or ownership, they will keep their eyes and ears open for signs of waste, fraud or theft.
  • avanzado on 25 Feb 22
     
    This article talks about hotel's safety and the usage of surveillance cameras, cybersecruity, mobile room keys, guest safety, staff training, and profit sharing. Each section talks about the procedures that should be taken to keep guest and staff safe.
chicao27

Marketing hotels using: global distribution systems: hotel operators can gain room sale... - 0 views

go.gale.com/...retrieve.do

technology hospitality hotel travel

shared by chicao27 on 22 Mar 23 - No Cached
  • chicao27 on 22 Mar 23
     
    This article is appropriate for those who want to gain historical knowledge of the evolution of Global Distribution Systems (GDS) over the last few decades. The whole history of airlines' creation of the system and how they adapted to insert the computerized reservation system in the 70s. The article offers, through didactic illustrations, the evolution of the system and future perspectives that have been implemented today. Furthermore, offering a brief description of the analog era, the implementation of electronic booking, and how travel agents adapted to new technologies. Overall, it is an excellent source of information that serves as a basis for a better understanding the system's evolution today.
bingkunwu

Impact of AI and robotics in the tourism sector: a critical insight - 1 views

www.emerald.com/...html

technology Robots Artificial Intelligence Chatbots Machine Learning Human-Robot-Interaction hospitality

shared by bingkunwu on 08 Nov 22 - No Cached
  • bingkunwu on 08 Nov 22
     
    Technology has amassed influence in different and dynamic sectors of the economy. Tourism has become the following field that Artificial Intelligence and robotics seem to merge their roles and optimize service and customer experience to evade any current challenges and change the sector. Through a systematic review of AI and robotics as emerging study designs in tourism, radical complementary dimensions to the future of tourism prompt a proactive strategy to make travel arraignments simpler, customized, automated and insightful. As AI allows continuous learning for machines, the introspective field will monetize such knowledge to learn about travellers' behaviours and interests to inclined personal experience. Tourism marketing needs a positive and improved change that will undoubtedly venture into a safe world from the infective Covid-19 pandemic and enhance expertise in applying Robotics and AI. The infrastructure of tourism as a sector with destinations, hotels, and travelling will be endowing the use of AI to prompt it to surpass human performance. Through AI, a wide range of information will be collected, stored and utilized to calibrate the center of satisfaction in the experience shared. Devices such as Virtual Reality, Facial recognition, Chatbots, Google maps, robots, and language translators are set to give the first experience in regulating destinations and facilities and optimizing services within the sector.
ahyla001

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

purple.ai/...g-strategies-and-how-they-work

shared by ahyla001 on 06 Feb 23 - No Cached
  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
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  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  • ahyla001 on 06 Feb 23
     
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
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