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This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.

Since the hospitality industry is so competitive, you need to have a good website deisgn in order to keep up with the competition. A great website design can be a powerful tool for esstablishing a brand. Having a good website gives you the opportunity to present services and atmosphere that is being offered to the target group. But dont get fooled not all 5 star hotels have an up to par website, and vice versus. Many good website designs have flash so they can add videos and pictures and have a lot going on rather than a plain straight to the point website. /i have learned from ecperience by searching the web for a hotel. Thre are different target groups to impress luxury, business, leisure, casual but each website should fulfilll the needs forall the categories of a traveler no matter what they are staying at the hotel for.

Hyatt Hotels Corporation has been in the green initiative game for over five years now. Hyatt plans to set higher goals to benefit the environment by 2020. They have set up three focus areas which are done by each sole property. Firstly, they have goals regarding the consumption of less water, less waste and opportunities to recycle. Additionally, corporate sets goals for individual properties to follow. Secondly, Hyatt wants to make sure that they are building environmentally conscious hotels that are efficient. They will start new construction in 2015 and continue with renovations. They hope for every property to reach LEED certification. Thirdly, Hyatt wants to innovate and inspire, they want to create awareness about environmental sustainability and the benefits to society it can have. Hyatt hopes to create waves in the hospitality industry and at the rate they are going they should be seeing success in the future. Hyatt is definitely going in the right direction when it comes to green initiatives. Setting goals and reporting deadlines will help Hyatt and there large number of properties reach the goals they have in place for a more sustainable future.

(Part 1 of 2) This eInsights article reminds us how important exceeding guest expectations can be in making a guest's stay memorable. Both hospitality and ecommerce need to be able to deliver exceptional guests service, and we are in a society now where that is very much possible. The article goes into detail about how automated service can improve a guest's experience. It suggests that AI play more of an active role in the industry, as AI has created things such as chatbots that can resolve problems and provide efficient service. eInsights continued the discussion by expressing that, "Content is the lifeblood of ecommerce businesses." Content is something that, if utilized properly, can strengthen customer-brand relationships. Tools such as blogs or hotel websites can be used to communicate unique information to guests and then guests can use the tools to create their entire trip seamlessly. It is much better for hotels to keep their websites and navigation channels simple. Guests expects a quick experience and "a streamlined checkout with a simple, linear process and as few choices as possible." Guests are already overwhelmed with the hustle and bustle of their daily lives, so they do not want vacation planning to be complicated as well.

(Part 2 of 2) The final point that the articled discussed was about the importance of social media and how it can make for an even better guest stay. We are in a world where we can learn all about a guest's needs or preferences and can communicate with them before they ever step through the lobby doors. Being in the hospitality industry, we get to take this one step further and actually have the human element as part of the scenario as well. Online social interactions are "a valuable touchpoint between you and your customers, one that delivers a breadth of benefits for customer experience." When we utilize these properly, we can make an enhanced, enjoyable guest experience. Ecommerce and the hospitality industry work hand-in-hand to create a unique, memorable guest experience each and every stay.

Dining, traveling and sport are the keys for socialization. Hence, as the leader, Facebook users can also benefit from their friend's recommendations. Graph search phase can also gather all the friend's travel experiences and transfer it into social networking. It could be a Emarketing approach for travel industry.   

This article emphasizes the importance of building structure in 11 Hotels around the world. How customers are attracted and willing to pay to stay in this unique hotels based on their inspiring architecture. Seven out of the 11 hotels are under $200 a night! The famous Marina Bay Sands in Singapore just opened in 2010, this trio of 55-story towers consists of 2,561 hotel rooms, plus a casino, museum, convention center, waterfront promenade, shops and restaurants. The towers are connected at the top by the cantilevered, two-and-a-half-acre SkyPark, home to gardens, 250 trees, a public observatory and a 492-foot swimming pool -- all perched high in the sky like a fantastical cruise ship forever suspended in midair

Hotel de Paris in opulent Monte Carlo, Monaco pleasantly surprises as a forerunner in the hospitality industry's green revolution. Prince Albert II leads by example after having a 'sustainably' lavish wedding using local and fair-trade products. Even though "mullet carpaccio" does not sound delectable to me; I am sure world renowned Chef Alain Ducasse knows how to transform the ordinary into extraordinary. Prince Albert II went so far to even have his cows supply the milk for his ice cream dessert, I call that dedication. With such excellent leadership and funding in the green initiative the Prince Albert II of Monaco Foundation addresses three major environmental issues: climate change, biodiversity and water consumption. Because of the Foundation visitors to Monaco participate in the green initiative with or without their knowledge. The casino, four hotels, several restaurants and spas all educate their staff on how to "be green." Hybrid shuttles, organic farming, reclaimed watering, on-site herb gardens and the banning of bluefin tuna are all examples of how the hospitality industry in Monaco has gone green. Monaco's will and initiative in the green revolution is inspiring. I hope that every hotel worldwide can try to adopt some of these practices and look to Monaco as a role model.

Because increasing concern about environment and polluted water and air resources, hotel in green is an emerging issues. It is benefit for both hotel operators and consumers. Reducing fuel and water consumption, creating green construction standards for hotel developers, educating and inspiring employees and guests to support the environment, these are all strategies that will be used in developing a green hotel. Developing a green hotel is a cost saving method as well. Hotel can build a environment-friendly image among consumers and also for its sustainable development.

Conrad hotels launched a new video documentary through their facebook. That video documentary enabled guests to find meaningful connections with the cultures that sorround them. For instance, Conrad Seoul video shows not only Conrad's features but also introduces food cultures in Seoul including traditional and modern cuisine. This documentary video can be found on facebook.com/conradhotels. That kind of marketing via social media could be effective due to the easy access for whom to use SNS.

This article is related to IT security in hotels. Around six months back a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators met at the LodgeNet's Customer Technology Symposium in Chicago to discuss on how protecting customer data is becoming their top priority. This type of situation was brought to a head earlier this year when marketing services giant Epsilon experienced a massive breach to its email systems. According to a SecurityWeek report, among those impacted by the breach were several hotel operators, including Hilton, Ritz-Carlton and Marriott. According to a 2010 Wall Street Journal report, the most common security vulnerability in hotels is point-of-sale software. Often, hotels do not require employees to change the default names and passwords of these programs, making it easier for hackers to break in and steal customer information. To overcome some of these and other concerns, McBeth said hotel operators are applying the best practices detailed by the Payment Card Industry Data Security Standard (PCI DSS), which aims to address data security for businesses that handle payment cards. However, he admitted that the task of ensuring protection throughout an organization is difficult, given the number of channels where vulnerabilities could be uncovered. This being the case, it is encouraging to see some hotels are making moves to lock down their data security practices. There is clearly a great deal of work that needs to be done, but if a hotel can demonstrate it is capable of protecting customer information, it may be more likely to inspire confidence in consumers, which, in turn, could afford the hotel a competitive edge.

Its a tough task to monitor this, because at the end of the day, the responsibility is at the property level to ensure that data is secure across the board. So training employees on the importance of data security and what a breach means could go along way.

Despite women leading the way in scholarship and culinary education, they are suspiciously vacant at the top of the leadership ladder. According to Bloomberg, only about 7% of executive chefs are woman, and "67% of executive women are in support roles...as opposed to running their own line of business." This doesn't appear to be because of a lack of entrepreneurial spirt, as "405 of restaurants are women-owned businesses or WOB, and startups by women are growing much faster than the industry overall." This made me reflect on my own city, as I do see women in executive positions, such as Stephanie Izard, Sarah Grunenberg, and Mindy Segal, they all got to their positions in very different ways. Probably the most successful, with currently 7-8 restaurants, is Izard, she got her start by winning a reality tv show and then joining forces with two male business owners (BOKA). Grunenberg also started visa vi the reality TV route, and now eventually owns and runs a very successful restaurant downtown. Mindy Segal is the only woman executive in this group that has built her business, her cookbooks, her brand, and now her cannibis retail, mostly by herself. It is interesting to relate these women to this article because while they are all three incredibly successful, only one was able to pull herself there through the three points mentioned in this article. In order for women to break the glass ceiling in restaurants and culinary, they will need to accomplish three main goals: 1. Gain confidence, 2. Increase their aspirations, and 3. Learn and Maintain Financial literacy. The "grim reality (is) that 96% of WOB do not cross the $1 million in revenue...(and) fewer than 8% seek external financing. Women "receive less than 4% of Small Business Administration loan dollars and less than 2% of venture capital dollars. For confidence, this article recommends to women to learn how to advocate for yourself. Use coaches, practices public speaking, and learn how to pitch your business

Another Article about how Covid-19 has affected the industry. In this one in particular, is about an application that can be accessed by Android phone or website called Event Tow. With this new app that was inspired in millennial technology and Covid-19 pandemic, the customers can book events from the comfort of their homes and/or office. I believe this could be another example like the Smart-bar

ince its founding as a hotel management company in 2003, Ascenture Hotel Group has evolved into a full-scale development firm with 10 properties in five states and more on the horizon, including a five-star resort in the Dominican Republic. To meet investor expectations and track profitability targets, Moffa relies on Profitvue enterprise accounting and financial planning software from Aptech Computer Systems to calculate and communicate crucial business data on his assets data each day. Ascenture's brands include Hilton, Holiday Inn, and Comfort Suites. One reason his company chose Aptech is because Profitvue accepts performance data from all brands and systems, regardless of flag, and easily creates centralized daily property reports and consolidated financials and delivers them online or by e-mail. Ascenture's move to Profitvue also saves it money. Ascenture has only two people in its accounting office for all its assets. "Aptech creates a more efficient operation so we save about $80,000 in additional salaries," says Joseph C. Moffa, Ascenture president. Moffa's team monitors each hotel's operation against budget with a flexible set of metrics that show property financial health. "Our partners and investors are in business for a profit," explains Moffa. "A hotel is a different investment with a different return than an office building. It is a 365, 24/7 living, breathing business that never closes. We use Aptech to keep our investors and partners informed. I want them to be the smartest owners in the hotel business and understand how we manage their investments to increase value. We use Profitvue reports to show how we manage costs down to the smallest amenities." Profitvue also enables his management team to monitor property performance while they are traveling, explains Lisa Zifer Ascenture's director of operations. "Aptech makes our company and its services portable. We access data remotely us

Nowadays, people are traveling with more valuables than they used to years ago. As a result, "hotel security measures are now paramount for hoteliers, and selecting the right type of locking system for the property can be a minefield for owners". Mechanical keys and poorly maintained electronic door locks do not offer guests a sense of security. Modern RFiD card systems are becoming the popular technological choice for hoteliers. Biometric locks, which read a fingerprint or face, are reliable and cost-effective, as well. However, they are more of an ideal security solution for offices, back-of-house, or wine stores. Not only are the RFID locks harder to hack, they are cost-effective as well. The lack of physical contact between the card and the lock makes open channels for card insertion unnecessary. The cards do not have a magnetic strip or contain microchips. The card itself only has encrypted non-personal information associated with it. In addition, since there is no contact between the card and lock, "there is no requirement for read head cleaning or replacement of read heads due to wear". As a result, the amount of faulty cards is minimized and guest satisfaction increases.

As this article mentioned, more and more people pay attention on the issue of hotel security because of the development of modern technology. People began to worry about their safety. For the locking system, we use RFID card systems to ensure the safety. Even though it is lost, we can deactivate it at soon. It also reduce the burden of employees in Front Desk. At the same time, we should observe surrounding environment and learn to protect ourselves. In my opinion, the updating of this locking system is a very good idea to save cost and more efficiently.

This article answers questions that summarize the change in hotel security. The article explains why hotels have taken a new route in locks for the guests, stating that the needs of a secure stay has grown with the changes in the value of goods that each customer brings.  The article concludes with a brief description of how hotel security will evolve over the next 5-10 years.  overall i think this is a good article that explains some of the questions that many people have.

Almost everyone has recently heard of Cody Brocious and his gadget that was implemented and utilized to unlock guest room doors in Onity locking systems. This issue has been recently broadcasted all over the news and has gained the awareness of millions of people, making travelers panic when staying in hotels, and questioning their safety and security. The truth is, behind the issue at hand, travelers have been utilizing hotels and other establishments without being concerned or conscious of their safety, and with some negligence, and lack of attention, they put themselves at risk in numerous different ways. Although Brocious' invention gained the attention of the public, and although he went out of his way to be sure that other hackers out there knew how to replicate the system and how to utilize it to their advantage, enabling hackers to enter guest rooms and steal their personal belongings without their permission, or potentially cause physical harm to a traveler as well. Stated in this article, according to Forbes, the gadget that Brocious invented has proven inconsistent in its effectiveness. That is not to say that it could not eventually be improved, but with the changing in technology, and now the gained awareness, hotels are focusing more intently on ensuring guest security through their technological outlets. Technology affects many aspects of a hotel guest's security - from internet access to credit card information, along with guest room locks and personal identity. The article also suggests numerous ideas for how guests can avoid a lot of problems with their safety in mind, including using secondary security systems on their door, ensuring closure of the room door when leaving he room, as well as never keeping your room number written down with your key. The article also focuses on how utilizing your energy to ensure that your belongings are safe in your room as you would in your own home, is energy more well spent than being concerned about someone

This article is interesting and in my opinion inspiring as well. According to the article "65% of Copenhagen's hotel rooms, representing nearly half the city's supply, have a globally recognized eco rating". IN the year of 2009, the United Nations climate change summit took place in this city, which started the rise of all the green hotels in Copenhagen. All of the hotels that participated in this summit had to be green certified which rose the percentage of green hotels by 30%. According to the Danish hotel, restaurant and tourism trade association there is also higher demand for green hotels by leisure and mainly business guests. Companies want to make sure that they take their employees to green certified hotels to show their support and awareness of sustainable behavior. The Crowne Plaza Copenhagen Towers hotel is truly represents a green hotel with first groundwater-based heating and cooling system and the largest solar panel coverage in northern Europe. The hotel also uses all kitchen waste and has it turned into organic fertilizer. Even smaller hotels in Denmark are turning towards being green and taking the matter seriously. "We practice this with energy-saving devices, sorting of (garbage), recycling of paper and organic foods. And we work with suppliers who share our beliefs," says owner of a small hotel Nicolas Hall. I enjoyed reading this article as it relates to the video we watched this week about who should take responsibility in waste management. I stated that the nation should take action in this matter but here we can clearly see that even companies can make a huge difference as they are the drivers of the economy and they can decide which product to choose.

The 5 future internet marketing is true. It perfectly explain the 5 trends for the future marketing strategies.