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Recent technology trends in Event Management " Event Registration and Management Softwa... - 2 views

  • attendees can ask questions to the speaker via tweets or Facebook comments real time during an event.
  • FIFA World Cup
  • cool application that had been created especially for the World Cup that highlighted the real time schedule of the games and results as they took place. This event alerted us to the huge potential that has hardly been scratched.
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  • The drastic improvements in the Audio-Video equipments, staging and lighting instruments have made sure that you need to make your event stand out.
  • Technology has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over.
  • Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion.
  • Recently – online registration for events has taken the center stage with a lot of small players like Eventzilla. 
  • Now the event attendees can ask questions to the speaker via tweets or Facebook comments real time during an event. With the world tweeting away night and day, there is no doubt that technology has changed our life completely
  • The barriers have been stomped down and the walls have fallen.   Technology has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over.
  • The drastic improvements in the Audio-Video equipments, staging and lighting instruments have made sure that you need to make your event stand out. No more can you pass off an event with just a great speaker. Even with the best of the content and ingredients, you need to upgrade the stage show to make sure that the attendees are left wonder struck.
  • The FIFA World Cup this year was a lot of fun for us. And we are not talking about football. Our excitement was because of this cool application that had been created especially for the World Cup that highlighted the real time schedule of the games and results as they took place. This event alerted us to the huge potential that has hardly been scratched.
  • has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over. Planners and
  • No more can you pass off an event with just a great speaker. Even with the best of the content and ingredients, you need to upgrade the
  • stage show to make sure that the attendees are left wonder struck.
  • The barriers have been stomped down and the walls have fallen.  Technology
  • Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion.   Letters are antiquated and emails outdated. Nowadays, you ‘tweet’ and ‘poke’ your way around the events
  • Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion.   Letters are antiquated and emails outdated. Nowadays, you ‘tweet’ and ‘poke’ your way around the events
  • With the advent of the iPhones, Androids and Blackberrys, smart phone applications have become the next-gen platform for event management. From charting an event to locating it on the map, you can do it all on your mobile. 
  • With the advent of the iPhones, Androids and Blackberrys, smart phone applications have become the next-gen platform for event management. From charting an event to locating it on the map, you can do it all on your mobile.
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    The event today is not only between planner and organization; it's more like the communication and interaction among attendees. The technology assists the needs and expectation of attendees, which allows them to engage more during meetings and events. Besides, App or other online software facilitates attendees to get full knowledge of location, content and activity in one event. In addition, Audio-Video equipment mentioned in article also emphasized that lighting plays an important role to make one event stand out. In another words, creating great experience is definitely what technology is for.
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    This article talks about how technology has changed the world completely, especially Event Management. For example, the FiFa world cup puts out cool application so people could know the highlight, real time schedule of the games and result. Some other example are the stage show, this drastic change improved in the Audio - video equipment, stage and lighting. Technology has change in Live Meeting. Live Meeting webinar and live meeting are use halfway around the world. Also, the Social Explosion like facebook and Twitter is the big thing around the world. Even the Mobile Application are used now in iPhones, Androids, and Blackberrys has become the next -gem platform for Event Management
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    Now the event attendees can ask questions to the speaker via tweets or Facebook comments real time during an event. With the world tweeting away night and day, there is no doubt that technology has changed our life completely.
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Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
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    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
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    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
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    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
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    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
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How Technology Is Changing the Events Industry - 1 views

  • The events industry has come a long way since its inception, due to a variety of factors, but mostly because of significant technological advances. These days, technology is driving every sector due to its fast-paced ability to get things done. And the events industry is no stranger to this fact. In recent years the ticketing landscape is almost unrecognizable. With new technological trends, and mind-boggling innovations paving the industry, it’s no wonder that there has been a huge evolution.
  • One of the most significant trends emerging is the use of mobile ticketing. Meaning, events will become cashless and paperless.
  • However, as mentioned above, mobile ticketing is opening the doors to a ticket scanning entry system for all attendees, and with that event organizers can gather data using big data technology, and use it to create a more targeted marketing strategy. Venues can invest in big data companies. By investing in their software, venues and event organizers can easily collect, process, and analyze data in a hassle-free manner. Ultimately, this frees up their time to repurpose their efforts on marketing various events
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  • VR technology has been all the hype lately, so it’s no shock that it’ll be changing the game in the ticketing industry. As of right now, VR is introducing the possibility of obtaining a 360˚interactive experience from their chosen seat before even stepping into a stadium.In the future, VR is expected to evolve live events completely, by removing the need for physical attendance. This will open up events to event goers that otherwise cannot attend due to expensive prices. People will be able to participate in a VR viewing of the live event – for a smaller price. Meaning, consumers have more opportunities to attend their favorite events without the fear of missing out.
  • New technologies at their core, are introducing simple solutions to problems that venues and organizers may face while creating unimagined stress-free experiences for fans that ooze fun and excitement.
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    Various technologies make it easier for event managers to organize great conferences and meetings. For some time now, event planners have been using technology to some extent; however, the use of event management technology is increasing with more applications that can be used. The introduction of event management tools has made it easier for event managers to do their work. There are so many event management apps that you can use to simplify how you plan for any type of event. These apps can help you better plan events so that everything goes as planned. Event management technologies can help to enhance the experience of attendees. Technology makes the work of an event manager easier and allows them to focus on the main parts of an event. It helps in all aspects ranging from attendee satisfaction to project management.
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Five Innovative Technologies Hotels Use | Work in hotels, find hotel jobs and internshi... - 1 views

  • Every year they come out with new innovative technologies to make your stay at hotels all around the world easier and more comfortable than they have even been before.
  • All these things are possible and more with this easy to use remote technology at the Montage. Room personalization is a great way for guests to make themselves feel comfortable while they are away from home. No longer are you stuck with standard room temperatures or television settings. You can use this technology to make your stay a true vacation. 
  • This eliminates the time needed to spend at the front desk waiting for front desk staff to help you or logging on to your personal computer while you are at the hotel giving you quicker easier concierge service
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  • Offering a new but desired technology the Ushuaia Beach Hotel in the capital of Ibiza has been able to help make your stay even more fun while sharing it with your friends.
  • You can now save yourself the time and trouble of checking into a hotel at the front desk. With the advanced technology the Clarion Hotel in Stockholm Sweden offers, you will be able to bypass the check-in process and head right to your room.
  • No more calling and requesting services at this high class hotel. The innovative technology at the Eccleston Square Hotel London allows you to order your services through your iPad. Using the touch screen you not only request your room to be serviced you can request what time your room be serviced. With a touch of your iPad screen you can easily make reservations at the spa.
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    Every year hotels come out with newer more advanced ways to make your stay more comfortable. In some hotels gone are the days of getting up and turning off the light or calling and trying to get services via the telephone. Remembering to put out the Do Not Disturb sign is now a thing of the past combined with remote systems and keyless entry already out and being used it makes one wonder what they could possible think of next.
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Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns | Bea... - 0 views

  • Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020
  • we bring you a comprehensive list of 28 retail companies that are making a mark with their proximity marketing campaigns via beacons.
  • Eat touted this move as a “strategic pillar” in its communications because it allowed the company to access more information about customer behaviour and drive business intelligence to make precise decisions about how consumer behaviour can be influenced.
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  • As a part of this program, the chain tapped a popular Turkish loyalty app called Shopping Genie, to target customers while they were around the premises of a local McD Café.  Customers got mobile coupons, via the app, which prompted them to purchase a coffee and receive a beverage from the new drink line for free. This proximity marketing campaign via beacons helped McDonald’s achieve 20% conversion rate with 30% of users who received the promotion!
  • Bluetooth beacons were deployed at the point of purchase, where customers were waiting in line to pay or just moving around.
  • These beacon notifications offered two Red Bull cans for $4! Apart from making a profit out of campaigns, Red Bull also monitored the entire campaign in real-time and captured customer behaviour.
  • The retail giant used GE light bulbs to house beacons and send push notifications of specials and discount coupons to in-store customers. These beacon-equipped LED bulbs can track shoppers within a store by using the beacons hidden inside them
  • Carrefour has extensive iBeacon networks in all 28 of its hypermarkets in Romania through which the retail chain offers its consumers a simple, intuitive, and fun app for orientation inside hypermarkets from area to area
  • The retailer’s beacon-enabled app automates the commercial content delivery and collects essential data about in-store consumer behaviour. Its proximity marketing campaign keeps consumers informed about the products, services, and actual special offers from each of the store departments.
  • Popular convenience store group Nisa piloted iBeacon technology to track its shoppers by attaching Bluetooth Low Energy (BLE) beacons to trolleys and baskets
  • These sensors picked up the signals emitted by beacons and collected location data which was then fed to a cloud-based server for analysis.
  • used iBeacon technology to gamify the Ladies’ Night event with brands providing offers, discounts, freebies, and prize giveaways. Many retailers such as Hotel Chocolat, Krispy Kreme, Cath Kidston, and House of Fraser, participated in the event
  • The event was highly successful as it saw more than 500 app downloads within the first three hours, with over 500 offers redeemed. All 120 hotspot offers were redeemed within the first 52 minutes of the event.
  • Best Buy implemented a beacon strategy to help boost sales and improve personalisation of experience. The retail giant chose to use their own application as well as Shopkick retailing app to offer rewards to shoppers, simply for stepping foot in the door.
  • Hammerson rolled out beacons across their shopping centres to improve personalisation of consumers’ shopping experience. Their beacon-enabled Plus app was initially trialled at Les Terrasses du Port in Marseille and it ranked among the top 10 lifestyle apps in France.
  • The app also allows a consumer to call for assistance. A member of the staff receives the request informing them that a customer is waiting for help
  • UK supermarket Waitrose started using iBeacon technology at its relatively new experimental Swindon store to deliver price promotions to consumers when they were near a particular aisle or food counter
  • UK supermarket giant Tesco launched its “biggest trial” of iBeacon technology, in partnership with consumer goods company Unilever, by deploying beacons in 270 stores across London. They launched the ‘Mpulse app’ as a part of the Pink and Black marketing campaign
  • using beacons to target passers-by based on their interest. They change campaigns based on distinct seasons including prom season at colleges
  • Oscar Mayer worked out an interesting deal with the supermarkets which would allow them to place beacons at the deli counter. This location helps them convince shoppers to buy the specials of the week while waiting at the counter.
  • Amazon, the retail giant started a new convenience store in Seattle, U.S. in Jan 2018. Amazon Go is an 1800 sq feet mini market filled with food and technology. They have deployed an array of cameras, beacons and other proximity sensors to make the store one-of-a-kind
  • World-famous brands such as Hamleys, Armani, Longchamp, and Hackett form the 80% of the retail companies that have deployed beacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to customers via iBeacon technology. Shoppers receive alerts and tailored content about everything, from new in-store promotions to exclusive offers only available for visitors to Regent Street, as they pass
  • Neiman Marcus, the high-end retail chain, piloted beacons at three stores—Austin, TX, Walnut Creek, CA, and San Antonio.
  • Rite Aid has installed beacons in over 4,500 US stores for retargeting and personalization of user experience. This large-scale beacon deployment by the Pharmacy chain is the largest beacon installation program in a retail setting till date. In fact, it has even surpassed the one undertaken by the famous Macy’s
  • a collection of beacon-level proximity data to strategize their retargeting plan and achieve personalization capabilities similar to those that have been used in e-commerce
  • Walgreens has innovated considerably in the mobile retail space by using iBeacon and other technologies at over 7000 locations.
  • leveraged iBeacon technology at ten of its stores to boost its loyalty program.
  • Target, the second largest general merchandise retailer in the US, announced that it will start testing beacon technology in 50 of its stores nationwide.
  • The recommendations may appear both as push alerts and in-app updates on the Target app’s “Target Run” page, which is designed like a social media news feed offering deals, top-pinned items on Pinterest, and more
  • beacons to bridge the gap between online shopping and in-store experience. Their beacon-enabled app notifies consumers if any item in their mobile shopping bag is in stock,
  • The store has deployed beacons with individualized campaigns for each department, which makes the customer experience interesting and focussed
  • Macy’s expanded its beacon program to all stores nationwide, by installing more than 4,000 beacons. This step was a part of the retailer’s efforts to make bigger investments in omnichannel retail technologies. This Thanksgiving, Macy’s also used a beacon-triggered mobile app game at its 700 stores, to engage shoppers
  • Urban Outfitters announced that they will be rolling out beacons at 15 of their stores located in Philadelphia, Boston, New York, Atlanta, New Jersey, and Delaware, more than a year ago. The US multichannel fashion and homewares retailer decided to take a different route unlike the conventional route of using aggressive promotions.
  • Kenneth Cole is using beacons to create more compelling, personalized customer experiences with an aim to “provide value and offer at the time of need when customers are in the store
  • launched beacon networks in more than 100 of its top-performing stores located in states such as Chicago, Dallas, Miami, New York, and San Francisco. The idea was to implement iBeacon technology at the stores with the highest traffic levels and best traction with Shopkick.
  • Supermarket giant Woolworths successfully completed a beacon trial with one store using iBeacon technology to improve customer service around click-and-collect. Thereafter, the chain announced that they are looking to roll out beacons across all of its 254 click-and-collect stores with the aim of allowing consumers to place their order online and pick them up in-store
  • it has decided to distribute free BLE beacons to about 150,000 gas-station convenience stores in the United States and Canada
  • Alex and Ani used beacons in all of its 40 stores to optimize store layouts and product placement. Contrary to popular belief that beacons are only for ‘pushing’ ads, the popular Rhode Island-based jewellery brand used beacons differently in its trial period without using them to promote flash sales and other discount promotions.
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    the article gives examples of retail stores and how they use proximity marketing to promote their products
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What Is a Point of Sale? | Beginner's Guide To POS Systems - 1 views

  • If you’re just starting up your small business, it is no doubt a daunting process. Before you can get to the fun part (selling your goods and services), there are a ton of decisions to be made.
  • selecting an appropriate point of sale system may be one of the more important decisions you’ll be facing
  • . Some small businesses may just use a cash drawer and/or a card reader to take payments.
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  • However, POS systems have come a long way since then.
  • Cash Drawer
  • There are plenty of things you’ll have to keep in mind when it comes to selecting your POS. A good place to start is figuring out if you want a cloud-based system or one that is locally-installed. The difference between those types of systems is actually pretty easy.
  • Understanding POS Hardware Options
  • Types of POS Systems
  • Receipt Printer: T
  • Card Reader:
  • Barcode Scanner:
  • Tablet: 
  • Kitchen Display System: F
  • Scale: I
  • Restaurant? Retail? Or More Specific?
  • Retail-specific POS sy
  • Restaurant-specific systems
  • POS systems built just for that
  • 6 Common & Helpful Features In POS Systems
  • Inventory Management: 
  • Loyalty:
  • Customer Database
  • Reporting: 
  • Employee Management: 
  • Integrations:
  • How A POS Integration Or Add-On Can Simplify Managing Your Business
  • Quickbooks o
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    This article explains what a POS system is and it goes into details about what to expect and what you can use a POS for when at work. POS systems ultimately make our jobs far easier both from an employee and a managerial position because all data can be stored and processed through the same system. Different POS systems can be used for different properties as well as for different styles of businesses, you select the system that fits best for what your business consists of.
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    In this Article it talks about the POS Systems, to help you understand the point of sales software in a small business.
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    This article is a guide for business beginners to choose a POS. It firstly explains the basic definitions of a POS system and made explanations for its usage. A top-tier point of sale system can do everything from inventory management to providing detailed reports and analytics. It can even help with online sales with eCommerce integrations - and many come with built-in card processor services as well. Different kinds of POS includes cloud-based ones and locally-installed ones. Also, there are POS that are compatible with Android. iOS, or both. POS can sync with many hardware such as scale, card reader, and code scanner. This article also explains on how to select a POS system. It finally encouraged the readers to get a POS for their own businesses.
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Reopening Las Vegas: Casinos, businesses open amid protests, COVID-19 - 0 views

  • It was set for launch on Tuesday morning, two days before casinos planned to end the coronavirus shutdown and open doors to visitors for the first time in almost 80 days.
  • demonstrations resulted in hundreds of arrests
  • things changed again when another violent night of unrest left a police officer shot in the head and a man dead outside a courthouse. The commercial was shelved
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  • Because of the passion and sensitivity and pain our community was feeling as well as every community in the country, we thought it would be more appropriate to show restraint."  
  • With intel from the Las Vegas Convention and Visitors Authority, Vassiliadis monitors room occupancy rates, bookings and visitor numbers at McCarran International Airport. The data, he said, has been promising – but nowhere near pre-pandemic levels.
  • MGM Resorts International is only booking 30 to 35 percent of available rooms at the reopened Bellagio, New York-New York and MGM Grand.
  • “While it was different, it was safe, it was fun, and it’s still the Vegas I know.’
  •  
    Las Vegas casinos delayed their anticipated reopening by several days due to civil unrest and protesting. Digital marketing including a new ad campaign was ultimately pulled due to the heightened sensitivity surrounding recent events. Once the strip was eventually allowed to reopen, preliminary data was promising, but nowhere near pre-covid numbers, and capacity at resorts like MGM was being kept under 35% for the time being.
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How to Plan an Event: A Simple 8-Step Guide - 0 views

  • Planning an event is a massive undertaking. Before you get too far into it, think about why you want to host it
  • ou don’t want to pick a
  • date where there are a lot of other conferences in your target industry for a few reasons:
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  • There’s a lot of software out there. Some of it will be helpful for your event, and some of it might help with future events.
  • Once the general location is set, it’s time to pick the specific venue.
  • figure out how you’re paying for all the fun stuff
  • If you’re investing in multiple tools, make sure they all integrate with each other before spending your money.
  • Depending on the venue you choose, they might offer specials or have their own in-house caterers and A/V offerings. If you can’t bring in outside vendors, you should check to see if they offer any particular deals you can take advantage of
  • If you’re allowed to bring in third-party/outside vendors, shop around to make sure you’re getting the best deal.
  • What is it that’s going to get people to attend your event?
  • You need to develop a singular vision for your event theme and build your marketing campaign around that.
  • At the event, lay the groundwork for a future relationship by offering lots of free swag with your company’s information on it (e.g., pens, magnets, binders, totes, etc.).
  • Now start to think about your own goals. What’s the best way for you to achieve them? Welcome to step one. You can do this.
  •  
    The author of the article breaks down event planning in 8 steps. He states that you should know why you are having this event and when. You should also know how much money you have to spend for the event then knowing where your event will be. Event planning is big undertaking so you want to make sure that you have the correct software weather it be for ticket and payments or signs or live streaming etc.You should do your research for vendors if you can bring outside ones in, if not see if the venues vendors have deals that you can utilize. You need to know why people are coming to your event and what it will take to motive those people to come and how to get them to come again.
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Fortnite's Carbon Emissions Are a Problem - 0 views

  • n April alone, game play resulted in 140,800 metric tons of carbon.
  • It turns out having 12.3 million global players for a single event has a serious impact on the amount of carbon released
  • All digital services
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  • require power.
  • When players are online, it can be rough on the planet but especially when they all log on at once to stream a gaming event and download new digital items.
  • the 140,800 metric tons of carbon is equivalent to consuming more than 15 million gallons of gasoline or burning some 155 million pounds of coal.
  • nearly 90% of the global population by 2030.
  • the energy powering these data centers needs to be clean if this service is going to expand sustainably.
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6 Hotel Brands Leading the Way with Robot Technology - 0 views

  • Robots in Hotels: 6 Hotel Brands Leading the Way
    • teresastas
       
      In this article we learn about 6 different hotels and the way they are using Robots to take on different tasks. In these examples all the Robots are guest facing. They are primarily used to dispense information, do deliveries and act as a bell hop. All of their tasks are some what simple tasks for their human counterparts but their usefulness comes from freeing up valuable staff to do more crucial tasks. I have experienced the robot delivery first hand and it was so much fun to have my food delivered to me by robot. I honestly prefeed it since it relived me of that awkward moment when I'm in my pajamas having food delivered to me by a stranger. The examples here won't be replacing any front line workers anytime soon but they can assist in replacing tasks.
  • To put it simply, hotel robots provide a competitive edge over the competition.Robots can free up the time of human staff and help personalize a guest’s stay.
    • teresastas
       
      Besides the novelty of being served by a robot the main reason for robots in hotels would be to free up hotel staff to take on other tasks.
  • Aloft Hotels became the first hotel brand to use robot technology, introducing A.L.O — robotic butler or Botlr — in its Cupertino location. The robot can travel the entire hotel to make deliveries. Its primary purpose was to surprise guest with room delivery.
    • teresastas
       
      I was surprised to learn that the first hotel to use a robot was Aloft hotels in 2014. This simple delivery robot is the most common used robot in hotels.
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  • When you enter, a robot velociraptor greets you at the front desk. It then asks you to check-in on a touchscreen. When you get to your room, you’ll unlock the door with face recognition. A robot in the room (named Churi San) controls the heating and lighting, tells you the weather, and more.
    • teresastas
       
      I kind of feel like a robot in your room might be asking for trouble! I would be very interested to know how user friendly this "robot" is. Because I really wanted to see how this works I went onto the website for this hotel and there was video showing you how to check in...if you are interested here it is https://www.h-n-h.jp/en/guidance
  • he robot in its New York hotel — fondly called Yobot — automatically collects and elvers guests’ luggage.
    • teresastas
       
      It looks like Henn Na in Japan has the same luggage robot as Yotel in NY.
  • Cleo and Leo fulfill guests’ needs by delivering whatever they need: an extra towel, a snack, a toothbrush. All in all, they’re a stand-in for when their human counterparts are not available
    • teresastas
       
      Again this seems to be the most common use of hotel robots.
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Wendy's and Google Cloud Partner to Enhance the Wendy's Restaurant Experience | Hospita... - 1 views

  • Wendy's® and Google Cloud announced a partnership to enhance the Wendy's restaurant experience and unlock new customer, restaurant, and employee experiences through data-driven insights.
  • Wendy's intends to leverage Google Cloud's data analytics, artificial intelligence (AI), machine learning (ML), and hybrid cloud tools to create new ways customers can order food in the drive thru, on their mobile devices and through other touchpoints.
  • Google Cloud's AI/ML and data analytics solutions will enable Wendy's to innovate ways to create fast, frictionless, and fun interactions that redefine the way customers visit and enjoy our restaurants."
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  • By bringing together Wendy's commitment to innovation, with the best of Google technology, we can help build the quick service restaurant of tomorrow that redefines speed, convenience, and quality.
  •  
    Wendy's plans to 1) reimagine the restaurant experience for customers and employees by improving business analytics and reporting 2) create new ways of ordering food through mobile, web, and other touchpoints at the restaurant 3) provide a next-gen restaurant experience.
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Why Are Hotels Investing In Augmented Reality Technology? | ARPost - 0 views

  • From virtual maps to quirky digital experiences, hoteliers are creating fun and memorable guest experiences using AR. By investing in AR solutions, they hope to exceed the expectations of guests and make their stay unforgettable. Best of all, hoteliers don’t have to commit to expensive and permanent changes when they’re experimenting with AR.
  • Hotels can also use AR to create virtual maps, especially if the place is quite large. They can get information about amenities, prices, maintenance issues, housekeeping schedules, and more.
  • AR can bring marketing collaterals like brochures, catalogs, and magazine spreads to life in new ways.
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  • During the 2012 London Olympic and Paralympic Games, Holiday Inn used AR to create immersive experiences for guests around the hotel. Using a mobile device, guests were able to overlay photos or videos of their favorite athletes into a real-world setting.
  • They used these beacons to send virtual keys to their guests, allowing them to unlock their hotel rooms through their smartphones. All they had to do was tap a button.
  • The best thing about AR is that it is very accessible. Unlike virtual reality, guests won’t have to wear and carry around bulky headsets. Since AR overlays computer-generated elements into real-world settings, guests are able to see the environment around them at all times
  •  
    Although very popular among other industries, augmented reality is still not widely used in the hotel industry. It is accesible and can become a great marketing tool for hotels and get guests to see virtual maps of the hotels, and see additional information such as prices and amenities. A few hotel chains have brought augmented reality into their hotels to help promote Olympic games and have guests share photos about their AR experience.
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4 Ways to Leverage Social Media for Your Hospitality Brand | Hospitality Technology - 1 views

  • Advertisement
  • Be on the channels that matter - Instagram, Facebook and Twitter will be the most beneficial. Don't spread yourself thin by being on social platforms that will have little or no impact.
  • Post social coupons - Whether it's for food or rooms, these coupons and promo codes should be exclusive only to your channel's followers. If customers want a discount, they have to follow your page.
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  • Whether
  • Encourage
  • Set up event pages - Hosting live music, trivia or conventions? Set up an event through your Facebook page. When customers mark that they're interested or attending, their followers will see it and hopefully spread the word.
  • Encourage
  • Advertisement
  • These tips should help attract more new patrons and increase repeat visits. Above all, remember to have fun on social media. Going to a restaurant or hotel should be an enjoyable experience. So be creative and use your social channels to show everyone why your place is better than the rest.
  •  
    with technology progressing everyday many business can grow along with it with just making upgrade with using social media. by using IG, Facebook, or even Twitter to show off everything from food to drinks can bring in more customers.
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Smart Hotel Technology & Proximity Marketing | Optimove - 0 views

  • Use automated check-in courtesy of geofencing. By utilizing geofencing – a virtual ‘fence’ around a specified location – hoteliers can provide guests with the option to check in as soon as they’ve landed (or when they’re nearing the hotel) by sending a push notification to their smartphone that takes them to the relevant check-in screen in the hotel’s app. 
  • So when a guest has checked in, and for the duration of their stay, beacon technology can detect when guests are near their room via their smartphone and unlock the door
  • Once in their room, that same technology can deliver all manner of wonderful a-ha moments – from switching on the lighting when guests enter, to turning on the air-con, to setting just the right room temperature
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  • An immersive guest experience creates loyal customers, expanding the reach of your brand as they share their experience, and helping increase revenues as a result.
  • t’s never been more critical to reach customers with hyper-personalized content – aka, the right offer, at the right time, and in the right place.  
  • Location-based marketing also provides opportunities to partner with local businesses and take advantage of geofencing so when guests are nearby, say, a local restaurant around dinner time,
  • Check-out courtesy of proximity marketing is the perfect opportunity to give your guests a frictionless send-off, and if you’re smart, an offer or two to help them remember you by
  • Using beacons, hotels can provide their guests with digital maps that track their location in real-time, and deliver them to their desired destination, minus the frustration.
  • Proximity marketing enables the savvy hotel brand not only to stand out in an ultra-competitive marketplace but to build valuable, meaningful connections with customers that foster loyalty over the long term.
  • 74% of guests value hotels/resorts that customize messaging and offers 88% of guests want a hotel app that delivers a personalized CX 
  • Immediate conversions by engaging customers when they’re most likely to respond. Better app engagement, enabling hoteliers to ship relevant, valuable messages that guests want to receive – when they want to receive them. Increased retention – by shipping hyper-personalized content, app users are more likely to hang around to see what’s coming next. 
  • 95% of guests believe their chosen hotel should be making efforts to introduce them to local culture (I-AM) 
  • the entire in-room experience can be elevated from mediocre to marvelous via the humble beacon, helping to make the guest experience memorable and elevating the chances that they’ll be back next year.  
  • But there’s another benefit to location-based check-in. As well as providing a hassle-free experience for guests, the use of location-based technology means hotel staff can be notified when guests are on their way, giving them the opportunity to prepare for their arrival (being there to ‘meet and greet’, having room keys available if required, or even having a welcome drink at the ready for that ultra-personal touch!). 
  • Beacons inside hotel rooms can identify when guests are back at base, and, coupled with additional insights courtesy of your analytics platform, provide the perfect offer for in-room services.
  • More and more hotels are using geofencing and beacon technology to help guests find what they’re looking for via their smartphones
  • The optimum guest journey is made up of many delightful aha-moments, which when woven together create the ultimate travel experience.
  • Responsive, personalized, valuable interactions that meet individual needs, and introduce them to new experiences. Location-based targeting can help deliver these critical micro-moments.  
  • he important thing to remember? Yep – personalization. If your analytics tell you that a guest was a frequent spa-user during their vacation, you could send them a voucher for spa products to take home with them. Just a thought.
  •  
    Proximity marketing is a hotel's current powerful tool for elevating guests' experiences. It is imperative for a hotel to have a fun, interactive, and easy-to-use app that creates a better stay for its guests. Some benefits include geofencing, room entry and room controls, and hotel navigation. These factors all go hand in hand in creating a seamless and memorable hotel stay.
  •  
    This article goes into detail about the utility of proximity marketing in terms of adding guest experience within the hospitality industry. It also details how guest retention can be increased by the ability to use analytical data in order to gain insights on guest trends allowing for a memorable personal touch. Another major point made within the article details the importance of hospitality companies promoting local experiences outside of the venue itself and proximity marketing allows for local businesses and attractions to be highlighted.
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Hospitality and tourism education in an emerging digital economy - 1 views

  • PMS and integration of multiple properties across the globe
  • It is well known that industries are moving with the flow of advanced technology and this is causing disruption in their daily business operations and processes.
  • At present, there is no alternative to digital disruption and businesses large and small must adapt to the changes that are occurring
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  • Technology has been a key driver for hospitality businesses for several decades and it has drastically transformed how the industry operates
  • Every industry has specific software applications that are unique and integral to the management of their daily operations. In the hotel industry, property management systems (PMS) or hotel operating systems are platforms that “enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing” ( Oracle, 2019).
  • These systems have also evolved to incorporate functionality that supports food and beverage operations, housekeeping and maintenance management, as well as revenue management.
  • Applications such as Cloudbeds, Preno, Hostaway and Lodgify have become a staple in most hotels today, allowing for the efficient management of hotel fun ctio ns.
  • Similarly, in the restaurant industry, practitioners often rely on restaurant management systems (RMS), POS software designed for the food service industry to make bookings, capture transactions, record orders and manage inventory (FinancesOnline, 2019).
  • At the broader tourism management level, GDS, also known as automated reservation systems or CRS, are computerised networks that centralise services and provide travel related transactions for products such as airline tickets, hotel rooms and car rentals ( Kelly, 2018)
  • GDS serve as a conduit between travel bookers and suppliers and help communicate product offerings, pricing and availability to travel agents and online booking engines.
  • Their functionality and applications are often limited to a specific industry (e.g. hotel, restaurant and airline)
  • Internally, cloud computing allows managers to access data collected from proprietary applications (e.g. RMS, PMS) which can be shared across departments.
  • This data can be accessed from anywhere around the world on demand
  •  
    This paper discusses the role of PMS, POS, and GDS in the hospitality and tourism industry. It identifies key digital literacy and employability skills that students and educators need to develop to better understand and negotiate the changing, digitally focused landscape of the hospitality and tourism sector.
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How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views

  • How Facial Recognition Is Shaping the Future of Conferences – Skift
    • rnobl005
       
      MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
  • High-tech software companies and event production firms are rolling out new technologies
  • improve event security, streamline the check-in process, and measure the attendee experience.
    • rnobl005
       
      These are some of the benefits of incorporating the facial recognition software at a conference or event.
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  • speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
  • Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
    • rnobl005
       
      Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
  • “insanely cost-effective” option,
  • facial recognition can drive down the costs of check-in to less than a dollar per attendee.
  • You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
    • rnobl005
       
      I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
  • Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
  • I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
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The 4 Most Important Event Technology Trends for 2017 - Capterra Blog - 2 views

  •  
    Event planning is the process of managing a project such as meeting, convention, trade-show, ceremony, etc,.This includes budgeting, establish timelines, food and beverage, developing theme, etc, which is time consuming. Thus, it is important to invest in a technology that support your day to day operations.Investing in a technology as great benefits such as it will save time when using an event management software it automatically records and tabulates data. It also keeps a track of your guests and help to eliminate human errors. A customer relationship management (CRM)platform can be use to keep notes on the guests attending the event. Overall it makes your job more fun. The article focus on the technology trend in event planning such as measuring engagement, facial recognition, viral reality and crowd screening,
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