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Can You Go From Hating Your POS To Loving It? - 0 views

  • "How many of you hate your point of service (POS) system?"
  • "How many of you love, or at least like, your POS?"
  • cloud-native programming languages and models, which allow much faster development, testing and iteration.
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  • One big change that cloud POS offers is the ability for the cloud POS vendor to be more responsive to you and your needs.
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    This is article is about how many merchants either didn't like or liked their POS system. There are different options that allow many merchants to transition to the new cloud based POS. With the development of cloud-based POS systems, it allows the vendors to be more responsive to the merchants and their needs. Instead of paying for different hardwares, the cloud based POS help businesses save money by having a fixed monthly charge that they can later invest back into their business.
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Bunkhouse Group adds property-management-system mobility | Hotel Management - 0 views

  • Bunkhouse Group, which is based in Austin, Texas, has partnered with StayNTouch to deploy its Rover property-management system and Zest products at Bunkhouse's seven hotels
  • At Bunkhouse we create totally immersive experiences that extend beyond the typical front desk and the guestroom
  • StayNTouch can integrate multiple cloud-solutions on one platform
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  • As we develop future projects, we will continue to innovate on the guest experience and so require a technology platform that will grow and evolve with us
  • . We needed a PMS that could move with the staff anywhere on our properties to serve our guests. StayNTouch’s mobile PMS gives us this ability.”
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    I found this article to be very interesting because it gives us an example of a specific Property Management System. It is crucial to know the importance of all the "add-ons" and features that different PMS's have to know which one is the best. There might be a numerous amount of options for your company, so it is good to research a few to know which one fits best for your needs. It is interesting to see how there are different PMS programs being tested. This proves that there is a lot of competition.
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    Bunkhouse Group adopted a mobile PMS to seven of its hotels. Their hotels offer unique experiences that differ from other places. The properties really work together with the communities they are in and include locals, and dogs to come together with their guests. Adopting StayNTouch is a great way for bunkhouse to evolve as a group. With further research done, the hotels really gain attention from millenials whom are always up to date with the newest technology. By installing this new cloud PMS it will allow guests to check in and out easily and quickly. The PMS will also help cut costs in properties owned by Bunkhouse by reducing training and optimizing work done by front desk and housekeeping.
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Three Ways to Overcome Hotel Accounting Challenges - 0 views

  • Managing payroll is a constant challenge, so it’s critical for hoteliers to have a way to monitor daily labor costs, manage overtime, oversee daily payroll transactions, and have access to simple reporting functions.
  • Adopting a cloud-based reporting system can offer seamless labor monitoring and management from clock-in to paycheck while giving hoteliers on-demand management of earnings to manage transactions in real time.
  • Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success. Business intelligence and analytics tool can point to where efficiencies can be improved and how to best reduce expenses.
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  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
  • Hoteliers must expect the best but prepare for the worst and have a back-up accounting team in place ready to resume operations in the event of a disaster.
  • While increased corporate travel demand and a healthy economy paint a rosy picture for the hotel industry, the report also warns that the lodging ecosystem is vulnerable to threats from multiple fronts.
  • These unique challenges require hotels to be nimble, educated, and equipped with the latest technology to streamline processes and drive financial performance.
  • Hotels live or die on the ebb and flow of fluctuations in their business.
  • hotel-specific accountants can scale on demand to offer the needed expertise and ramp up quickly.
  • Because the hotel industry has a very specific set of needs, it is imperative for hoteliers have the right tools to navigate today’s challenges. The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event.
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    This particular article on hospitality and tourism accounting states that the global travel industry is expanding at an accelerated rate. Although there are high demands in corporate travel and high level of satisfaction in the economy, the ever growing industry is vulnerable to many risks given by its consumers. Just as much as the guests utilizing these hospitality services are becoming more pressing towards great prices and expressing concern in the quality of service they receive, hotel businesses are adamant about increasing awareness in cost and profit. To balance all these exclusive challenges, hotels are insisting on being educated and equipped with the most up-to-date technological advances to keep up with the ever demanding industry. With this in mind, the article states three methods to conquer the challenges faced today. The first method is to utilize a cloud based system to keep track of all the innumerous activities present to keep the business running. Due to the fact that a hotel is run by an overflowing amount of employees, all with different jobs and tasks, all using different systems respective to their departments, and require several types of pay (part-time, full-time, tipped employees) methods, it is a challenge to keep things efficient without a proper system. This is the reason why the article recommends using a cloud based system to keep track of the daily labor costs, overtime management, daily payroll transactions, and incorporate easy accessibility to reporting functions. The cloud based system will be beneficial in keeping everything in record beginning from the moment an employees clocks in to the end where they receive their paycheck, as well as, the ability to manage transactions. The second method is to centralize all the various sources of data. Hotels have a countless amount of data being stored. That can range from guest satisfaction satisfaction survey and comment reports, PMS data, to financial reports. With all these busy ac
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    The hospitality industry today is said to be one of the fastest growing sectors in the world, as demands for travel accompanied by a healthy economy has pushed a flourishing industry. As the industry grows, businesses are having to become more cost/profit-conscious while maintaining an increased importance on price, quality, and level of service, all the while sustaining a profitable organization. The article states that business owners are relying more on financial data to ensure maximum efficiency and profitability out of each and every contract. The article goes on to discuss three new smart-technology accounting solutions for various industry challenges. Cloud-based reporting systems are beneficial as the hospitality industry has many different waged employees that make payroll challenging; cloud-based systems make monitoring and managing staff significantly easier. With all of the varying data that the hospitality industry finds necessary, it is often easy to be overwhelmed with data/numbers. Data from one source may indicate trends in one direction while data from another source may contradict. Operations management platforms can be put into play that can decipher through the data and find out the important details like what efficiencies can be improved and how to best reduce expenses. These platforms combine critical accounting and performance data to benefit business owners by identifying trends and aiding better informed decisions. Lastly, the article finishes with how the hospitality industry can be unpredictable and that back-up accounting teams may be necessary in times of distress.
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    This article mentions way to overcome hotel accounting challenges. The article mentioned that technology has been helping the industry increase revenue, minimize cost, and maximize profit without affecting the quality of the service. One of the ways the author mentioned was to use cloud-based reporting for labor. Hotels have many employees working at all different times of the day and their pay rate varies, therefore it is much easier to monitor labor cost, have employees clock in electronically, and complete payroll having an electronic accounting system. Another way is to centralize multiple data sources. "Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success. Business intelligence and analytics tool can point to where efficiencies can be improved and how to best reduce expenses." As a manager, its easier to monitor all your reports on one page making it easier to point out the areas that need improvement. Lately, having back-up accounting teams is a smart idea. Hotels are 24/7 hour establishments that host rooms for the needs of many people. In case of a natural disaster, the hotel must have a team ready to tackle the challenges on making room for those guests in need. "The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event."
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    MOD 9: This article is about how hotels are able to overcome accounting challenges within their industry. According to the article, the travel industry on a global scale is one of the fastest growing industries. While this is great news for the hospitality industry, the lodging sector is prone to vulnerability from trying to stay competitive while being cost and profit conscious and providing customized service. With these challenges, this article discloses three ways hotels can attempt to overcome them and they include cloud-based reporting for labor, centralize multiple data sources, and back-up accounting teams. When managing hotel staff, there are some challenges in overseeing that employees are compliant to their schedule, managing payroll and monitoring labor costs for each department. Implementing a cloud-based labor reporting system could help alleviate those challenges. A similar example would be like ADP, my own property uses this system to monitor labor costs as well as manage payroll and scheduling issues. With implementing multiple centralized data sources, it helps hoteliers to easily identify trends and help make more informed decisions based on the data shown from their data sources. With any property, it is always in their best interest to prepare for worst case scenarios which could be a natural disaster as an example. By establishing a back-up accounting team, hoteliers will be able to make more informative decisions with their back-up accounting team to match the changes of the industry after events like a natural disaster.
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    The article discusses how hotels can overcome accounting obstacles. Firstly managing payroll is cumbersome, so a cloud-based reporting system can provide an easy way to monitor labour and manage overtime, and daily payroll transactions. Secondly, hotels have a difficult time to read data as data can come from a huge variety of sources: STR reports, PMS data, satisfaction surveys, comments. Hotels need a centralized dashboard which combines all critical accounting and performance data to assist hotels in making better decisions. Lastly, the article talks about hotels needing a back-up accounting team in case of disasters. In-house accounting teams may not be able to tackle on one-time event disasters and there must be a back-up team in place in times of urgency. The author, Scott Watson, executive vice president of sales and marketing at a cloud-based financial platform, sees that hotels are becoming more "cost and profit conscious" and I agree with him. Technology solutions are what hotels are craving right now to increase revenue, minimize costs, and maximize profits without sacrificing service quality.
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    This article helps guides hotels in how to overcome challenges when it comes to the accounting department in any situation that deals with staff tracking, how to decipher intricate data, and what to do in emergencies. The article details the usefulness of the Cloud and keeping track of staff members that are FOH and BOH that are both hourly and salary. That the accounting department could simply look them up in the cloud rather than searching through paperwork to understand exactly what their role is in the hotel and pay them accordingly. The article also goes over how having multiple centralized data sources can help accountants understand information from reports, guest satisfaction questionnaires, and other forms of reporting to pinpoint exactly what needs to be changed to become more efficient in the company. Lastly, the article covers how having back up accounting teams could be a definite positive just in case of emergencies (i.e. weather) so accounting can still be in progress no matter what situation occurs and the hotel can run smoothly.
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Maestro now offers single guest itinerary feature | Hotel Management - 0 views

  • Maestro PMS’ single guest itinerary feature now enables operators to customize their guests’ total stay itineraries with the property’s special look, feel and branding.
  • If guests change their plans, the itinerary is automatically updated in real-time.
  • Maestro is an all-inclusive system that delivers this feature as part of all deployments.
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    The Maestro PMS has a new feature, called the single guest itinerary, that lets hoteliers give guests a more personalized experience. Since each guest is different, and would have different preferences in terms of activities, the feature allows the operator to create an itinerary that would have the guests reservations for things such as dining reservations and spas. It updates in real time if a guest wants to move things around, so that the guests can see what their new itinerary looks like as soon as they make any changes. This feature is included in all Maestro systems, both cloud and on-premises.
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The perfect marriage; Tourism weds E-commerce - AdomOnline.com - 0 views

  • E- Commerce has played a pivotal role in the growth and development of the Tourism Industry.
  • E- Commerce has played a pivotal role in the growth and development of the Tourism Industry. The lasting effects of E- Commerce are improved accessibility, a higher level of competition, and a larger market of consumers and businesses around the globe
  • E- Commerce incorporates various marketing technologies
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  • This information will help potential tourists decide whether or not they want to visit a specific location.
  • These mobile applications help visitors easily access information about their flights, reservations, and trip itineraries.
  • With E- Commerce ,Online Travel Agencies provide Exclusive deals
  • Research into various tourist sites and destinations has also been made easy by the marriage between ecommerce and tourism.
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    E-commerce has made a huge difference when it comes to how the tourism industry has grown and developed. With the introduction of marketing techniques such as virtual tours, virtual views of popular landmarks, and ideas on things to do in town, tourists have an easier time deciding where and if they want to visit different destinations. Mobile apps have also made it easier for tourists to access important information, such as their flight and hotel reservations, any itineraries they may have, and food delivery services, all of which would make their stay easier and more comfortable. E-Commerce has made traveling more cost effective for travelers by allowing online travel agencies the ability to provide deals for cheaper hotels and flights.
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Eric Lundgren, 'e-waste' recycling innovator, faces prison for trying to extend life sp... - 0 views

  • Eric Lundgren is obsessed with recycling electronics.
  • He built an electric car out of recycled parts that far outdistanced a Tesla in a  test. He launched what he thinks is the first “electronic hybrid recycling” facility in the United States, which turns discarded cellphones and other electronics into functional devices, slowing the stream of harmful chemicals and metals into landfills and the environment. His California-based company processes more than 41 million pounds of e-waste each year and counts IBM, Motorola and Sprint among its clients.
  • But an idea Lundgren had to prolong the life of personal computers could land him in prison.
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  • Prosecutors said the 33-year-old ripped off Microsoft by manufacturing 28,000 counterfeit discs with the company’s Windows operating system on them. He was convicted of conspiracy and copyright infringement, which brought a 15-month prison sentence and a $50,000 fine.
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    You may perceive the name Eric Lundgren. In 2017, he was everywhere throughout the news for making a $13,000 DIY electric vehicle with a 380 or more mile extend, effectively besting a Tesla. His LA-based organization worked in overseeing e-waste from regular electronic gadgets like cell phones and PCs. He's committed a huge number of hours to recuperating batteries, engines, and circuits from disposed of things reuse in wheelchairs, vehicles, or even different PCs. At 19, he began an organization to refurbish and offer PCs given to him by corporate customers like Dell, Asus, and Lenovo. At the point when a PC is sold or scrapped the Windows license accompanying it is legitimately transferrable to the new proprietor, making reestablishing non-working PCs and exchanging them a generally simple process. With a real Windows license, everything necessary is introducing the working framework from a reestablish circle and connecting the license key to demonstrate it's a legitimate install. The license key was frequently shown on a sparkly sticker along the edge or base of a PC. The certificate of realness, and the license key, is all you'd have to authentically introduce a working rendition of Windows on a non-running device. Those that didn't have the sticker, Lundgren told the Los Angeles Times, he rejected, pitching the parts to be utilized in different machines. Yet, it's here that Lundgren kept running into inconvenience. In the wake of aggregating exactly 28,000 restore discs, similar discs that used to come included with a bought PC, in any event before makers began getting rid of optical drives, Lundgren endeavored to dispatch them to his accomplice, for use in reestablishing non-working gadgets. After Microsoft and Dell caught wind of the plan, Lundgren was issued an indictment and fines
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Self-order kiosks dominate NRA Show | Fast Casual - 0 views

  • This year, the number on display at Chicago's McCormick Place nearly tripled as kiosk manufacturers scrambled to meet the restaurant industry's demand to improve customer service with new technology.
  • Kiosk hardware and software manufacturers continue to fine tune their self-order kiosks, while POS system manufacturers introduce kiosk modules that integrate with mobile ordering, kitchen display systems and back-office management software.
  • highlights
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  • 365 Retail Markets
  • a provider of kiosk-based self-service solutions for unmanned stores, introduced its ReadyTouch for onsite foodservice operations.
  • Adusa Inc.
  • Qi integrates with POS systems, coexists with web and mobile apps, is FDA menu labeling law compliance and is certified for accessibility.
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    This article is introducing the new self-serve kiosks on National Restaurant Show. It mentioned some highlights from the shows. there are many different kind of kiosks used for the different restaurants.
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IBM News room - 2016-06-30 ISS Turns to IBM Watson IoT to Transform Management of 25,00... - 0 views

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    ISS facility management company is partnering with IBM's Watson to increase the service aspect of different places. ISS is a group that focuses on different services that include cleaning, catering, property services, etc. IBM is a technological company that has its own form of artificial intelligence called Watson. ISS has a plan to place a multitude of sensors all over the interior of a building. This can mean doors, chairs, desks, etc. These sensors are going to monitor everything in the area around them, and report all of the data it obtains using ambient intelligence, or technology that is able to learn from its surroundings. This data will be logged on a blockchain ledger, and analyzed by Watson. With this data, Watson can text guests about the things they need in a room, turn off unused equipment, and calculate how many utensils or plates that guests in a room may need. The focus is not to only lower costs, but improve service as a whole. ISS has already implemented this into their Copenhagen headquarters, and they plan to spread it to over 20,000 more locations.
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HR management systems: Better, faster, sharper | hrmasia - 3 views

  • Earlier this year, hotel search platform Trivago, was seeking out a cloud-based HR solution capable of providing one single source of “truth” for employee data, while empowering HR leaders and managers with better insights to make faster and more accurate decisions. The company also needed a platform that its 1,300 employees globally could access at any time and from anywhere in the world. Using Workday’s Human Capital Management, the deployment saw Trivago transform day-to-day HR processes, such as compensation, absence management, time tracking, recruiting, expenses and performance and development. “We needed an HR solution that provided the technological platform for a single, always-up-to-date database – a solution that was flexible and especially scalable as we grow,” says Sian Williams, Business Operations and Strategy – Talent Solutions at Trivago.
  • “A one-size-fits-all approach is no longer feasible in HR as different companies have differing needs. Therefore, we provide a basic platform which is flexible for customisation,” he says.
  • “AI will enable more productivity as menial functions such as delegation of tasks will all be done by the system.”
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  • “Taking HR into the digital era with a platform that was designed for the future generation of digital natives is the only way organisations will be able to attract, retain and motivate the right talent and remain relevant,” says Ouk. 
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    The article reads about the new HR management software that is being adopted by different companies, including Trivago, to manage HR responsibilities. This software can be buit to fit the company's needs and help managers and employees have HR information and processes right at their fingertips.
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http://content.time.com/time/specials/packages/article/0,28804,2030137_2030135_2021675,... - 0 views

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    The article addresses a big issue that we are currently facing worldwide, what to do with all the electronic waste? This Time article focuses on 20 different ways that can revert this situation and help to reuse some of the precious metals and parts for future electronic devices. Algae biofuel, thin-film solar power, smart meters, new electric cars, and rooftop wind power are just some of the examples the article shares on how green technologies are already being used to help us make the life on our planet to last longer. Extensive research has been done on many different areas and now it's just a matter of countries and companies to enforce such technologies, in order for us to preserve our natural resources.
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The right Property Management System a key factor in hotel success: Study - eHotelier - 1 views

  • Hospitality technology has evolved by leaps and bounds in recent years. In fact, until recently, there was no single software application for managing, let alone automating, all of the different functions that take place at a hotel or resort in a unified and integrated fashion.
  • The scope of the platform capabilities has expanded beyond core functions like guest registration, room inventory maintenance and housekeeping assignment to encompassing virtually all aspects of hotel operations.
  • The research for this 44-page Smart Decision Guide is based on data collected from 212 qualified survey respondents across different geographies, different types of lodging properties and different levels of the organization.
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  • The content was independently produced, providing for unbiased, fact-based information.
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    This article introduces the 2016 Smart Decision Guide to Hotel Property Management Systems, which analyzes imperical data collected to determine the best PMS system to use to ensure a successful hotel business.
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8 Best Hotel Management Software | Global Hospitality Portal - 2 views

  • What makes a hotel management software best in the business?
    • berkley7
       
      I have experience working with My Cloud PMS and compared to some of the other software systems I have experience with, such as Opera, this is hands down one of the most convenient PMS software I have used. It truly makes it easy for every department to edit, update and stay connected within the hotel and other departments.
  • There are a lot of hotel management software but myCloud PMS is trying to retain the innovative edge within the hospitality industry.
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  • A competitive hotel property management software provides you with financial and business reports regarding your hotel business. You can learn about room occupancy ratios, the duration of stay of your guests, payment collection methods, and similar statistical forecasts about your hotel.
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    Module 2: Hardware/Software (Berkley Alessandrini) The following article compares the current top/trendy management software programs within the hospitality industry - specifically within lodging operations. Obviously manually updating your hotel's information is no longer an effective way to do things. The following article breaks down certain software programs like; My Cloud PMS, Oracle, roomMaster, etc, and gives information on each that differentiates them. I can relate to the article because I have experience working with a few different types of software programs and I know first-hand how important it is to have a software that is convenient, organized, and user friendly. Depending on the program, they have the ability to be customised based on needs of the hotel and can even add certain features if necessary. After analysing the article, I believe that it is vital to compare the different programs available to find a PMS that fits best for your specific hotel. In some cases, maybe your property will not benefit from the "top" management software system; therefore you must compare and find one that will work best with your needs, requirements, budget, etc. It is important for the Lodging Industry to take full advantage of the technology that is provided to them and as technology is constantly evolving - you must (as a business) evolve with the changes and update your current technology to lead and stay ahead of the trends. Having a software that provides your hotel with the best features, availability, etc. is a must!
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Microsoft Word - TECHNOLOGY AND MEGA EVENTS.docx.pdf - 0 views

shared by anonymous on 17 May 18 - No Cached
  • Every mega event presents unique security considerations as compared to any other hospitality event. Thousands of people, many times an international crowd, are compressed into a relatively small area. This fact makes mega events a prime target for everything from petty crime to terrorism.
  • Mega events depend on a large number of spectators, both at home and in stadia, to be successful. Therefore, it follows that if the flow of information is disrupted the success of the event will be at stake.
    • anonymous
       
      Related to broadcasting
  • The Media Server is the basis for production of the World Cup. All final edited clips are stored on the server, which consists of a fully integrated network cluster of XT[2] production servers provided by EVS.
    • anonymous
       
      Important to have sufficient data storage to facilitate.
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  • Modern timekeeping at the Olympics requires 230 tons of equipment including but not limited to 43.5 miles (70 km) of copper and fiber optic cables, Omega SA’s 3-­‐part system and ScanOVision photo finish cameras (Swiss Timing).
    • anonymous
       
      Accuracy of data recording.
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    The article heavily emphasizes how reliant mega events are on successfully recording and analyzing data across several different sectors. The paper aims to examine the overall network infrastructure required in order to broadcast large scale sporting events such as the super bowl, world cups and the Olympics. Many different factors come into play during these events and the use of accurately recorded data and efficient technology is key. Monitoring attendee flow, as it pertains not only to attendance numbers but foremost security shall remain a priority for any event - large or small.
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The Hospitality Industry Welcomes Chatbots With Open Arms | BCW - 2 views

  • Six months ago, 15% of airlines used chatbots, that could be closer to 20% today,
  • reduce the stress of travel.
    • lvela051
       
      the idea of planning a trip without stress and having someone else to the work for you seems like the best way to advertise Chatbot.
  • see a way to differentiate their business in a very competitive industry
    • lvela051
       
      The goal for companies is to set themselves apart from others by using the bot.
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  • The industry has moved on from just a room to using bots to help make the travel, dining and tourist experience as good as possible.
    • lvela051
       
      Works as a personal concierge. Also reminds me of Mobile app or GXI within my work place.
  • Most of these bots operate on Facebook for maximum exposure, but there are plenty of other chatbot destinations, solutions and vendors willing to provide them.
    • lvela051
       
      It could help with exposure using Facebook as the main source of Chatbot. Seems that most individuals have the app so connecting both together helps
  • European giant KLM’s bot shows how they can extend beyond flight finding and booking by offering a smart way to receive flight documentation. Booking confirmation, check-in notifications, boarding passes and flight status updates can all be delivered by Messenger.
    • lvela051
       
      The functions are very time effective for the consumer.
  • This is where chatbots step in, as they’re able to mix conversational interfaces, with product images, descriptions and calls to action. The best conversational commerce bots are also social, allowing friends to share the online shopping experience.”
  • They can help build, connect and publish intelligent bots to interact with customers on Messenger, Skype and other platforms.
  • they won’t think twice before spending money with a bot,
    • lvela051
       
      with every technology, the threat on security is important to take into consideration.
  • benefits, bonuses and instant, reliable customer service.
    • lvela051
       
      Accuracy and reliability are always important.
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    The topic of the article is about the use of Chatbot within the industry and how it could be valuable to e business. Chatbot is a messenger tool that allows for customers to communicate with someone to provide a more personalized and better customer experience when booking online. The article mentions that Chatbot is used on a variety of hotels, airlines and even booking agents to provide a different way of booking trips and experiences. It focuses on providing images, prices and descriptions to enhance the "online shopping experience." (Knight, 2018) The way Chatbot seems to operate through different partners by providing the guest with requests, transportation, last minute reservations and up to date information regarding hotels, airlines, etc. Knight takes into account the potential that Chatbot has in the future to help the hospitality industry grow earnings while positive service. Although, Chatbot seems like the newest way to appeal to those guests that are within the technology wave, i feel like apps like these are already implemented. It is convenient to have the information coming from one source, but hotels brands like Marriott have the mobile app and GXI where you can communicate with someone in assist with creating reservations, add requests and also create a profile that gives the hotel an idea of what someone expects at the hotel. The same goes for those airline apps such as American and Delta, providing similar services. What i do take into consideration is that bots like these where it be a direct bot or Chatbot are being used more and more daily to enhance the experience a customer receives which helps to increase sales for the industry.
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Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs - 1 views

  • users had issues posting, commenting, and accessing content
  • entrepreneurswho use social media for their business, this should be a blaring wake up call
  • notice entrepreneurs talking about the outage and how they were affected
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  • some entrepreneurs their business is heavily dependent on organically posting on social media.
  • who pay for advertising, their ads weren’t reaching potential customers
  • lost revenue because they couldn’t use the strategy
  • can’t build the foundation of your business on someone else’s platform.
  • marketing plan should not rely too heavily on one main strategy
  • build the foundation of your business on other people’s platforms
  • you are giving up the control of your business.
  • Create a marketing plan that survives outages--or worse.
  • outage happens, your business won’t be affected
  • built your audience in multiple places and ways
  • time to build on a foundation that’s yours and won’t be affected by third parties.
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    This article is about how a lot of business are relying on the online platform to keep their businesses running. This article touches base when Instagram and Facebook both experienced an outage and prevented businesses from using their resources to reach consumers at a large scale. Which is why having different resources and not trusting one party to hold all your information is important when running a business especially if it is primarily online. Therefore, the article was just bringing the overall situation to light and heeding companies to explore different options as a whole so that if an outage ever occurs again, then they are prepared and their business will not suffer completely.
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What is a Global Distribution System (GDS)? | Global Distribution System (GDS) Definiti... - 0 views

  • facilitates transactions between travel service providers and travel agents
    • kaylaabad
       
      True function of GDS - "Facilitates transactions between travel service providers and travel agents."
  • It allows agents, both human and technological, to review information, compare prices and schedules, and make purchases from multiple different vendors in real time to quickly and efficiently create an itinerary for their clients.
    • kaylaabad
       
      GDS aids businesses in increasing their efficiency and customer service - "It allows agents, both human and technological, to review information, compare prices and schedules, and make purchases from multiple different vendors in real time to quickly and efficiently create an itinerary for their clients."
  • agents can determine which particular flights, accommodation, or other services best suit their client’s needs in seconds
    • kaylaabad
       
      Customer Service thrives off of this
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  • Travel agents (again, both human and online) are the primary target for today’s GDS networks
    • kaylaabad
       
      Who does GDS target? Travel Agents
  • in real-time
    • kaylaabad
       
      GDS allows all interactions and transactions to occur in real-time
  • Sabre, Travelport (the majority owner of Galileo, Apollo, and Worldspan), and Amadeus represent the leading GDSs today.
    • kaylaabad
       
      Leading GDS's today - Sabre, Travelport (the majority owner of Galileo, Apollo, and Worldspan), and Amadeus
  • Different corporations partner with different GDSs, so each system connects agents to their own set of participating vendors.
    • kaylaabad
       
      Each corporation has their own GDS's
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    This article discusses the functions of Global Distribution Systems, along with examples of these systems in todays industry. This article stated that GDS's "facilitate transactions between travel service providers and travel agent." This is backed up by the fact that GDS's allow travel agents to gather and store information in real time, essentially improving efficiency and customer service.
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10 Smart Hotel Marketing Strategies to Increase Bookings | WordStream - 0 views

  • The challenge of being in the hotel marketing industry is the overwhelming amount of competition. Especially with the growth in popularity of websites like Airbnb and Home Away, it’s become even more challenging to stand out against the competition to gather more bookings.
  • You need to be EVERYWHERE relevant online for potential bookings so people can find you in the window when they need to book a place to stay.
  • Remarketing is a critical component for hotel marketing due to the fact that travelers are distracted not only by everyday distractions (like pop-up phone notifications and crying babies), but to the fact that there are hundreds of other options they can choose from.
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  • What type of hotel are you marketing, and who is your typical guest? There needs to be a different strategy for marketers of a Super 8 Motel off Route 9 compared to the Ritz Carlton on the sandy beaches of the Caribbean shores. These people book differently, travel differently, and have different budgets
  • Figure out when things are busy, steady, and slow and then adjust your budget accordingly. Make sure your windows aren’t too narrow. This often requires planning ahead, but Google and other ad platforms make it fairly easy to adjust your budget on an ongoing basis
  • For example, you could offer all first-time guests a 15% discount. Incentives are also great for creating a sense of urgency to spur people to book with you before they miss out on a special limited-time offer.
  • For instance, you could partner with a popular brewery and run a contest where the winner gets a free brewery tour and beer tasting along with a discounted stay at your hotel. Building these relationships will lead to easy, effective, and affordable marketing that will definitely increase your booking rates.
  • Don’t Just Market the Hotel, Market the Location
  • Marketing and customer service go hand in hand, especially in the hospitality industry. If you go above and beyond for your customers, then they are much more likely to pay it forward and do the same for you in terms of stellar online reviews, referrals, and return visits.
  • Customer loyalty programs are a wonderful way to ensure customers come back again and again.
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    The hotel industry is highly competitive and it is important to maintain an appeal to your customers and gain a competitive edge. Smart technology strategies is a way for a hotel to be able to ensure business and remain relevant to the target audience.
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Bed & Breakfasts | Email Marketing | StreamSend - 1 views

  • Bed and breakfasts often do not get the opportunity to market their businesses the way they should
  • With email marketing software, marketing has now become more affordable than ever – even for a quaint bed and breakfast.
  • Flyers and television advertisements are costly marketing techniques that often do not showcase the level of quality in their accommodations
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  • When innkeepers send an email blast with easy-to-use email marketing software, customers can see updates to the breakfast menu, local weather conditions for their weekend stay, special offers for specific events within your area or even special weekend packages!
  • Email blasts are a great way to keep customers engaged and up to date with your bed and breakfast.
  • With email marketing driven by the power of the internet and social media, bed and breakfasts can bring together those with a passion for travel, pampering, sightseeing and first class food; what a magnificent combination!
  • Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes.
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    The lodging industry is one of the most popular in the hospitality industry. Bed and Breakfasts provide an alternative to hotels and motels by providing a literal home away from home experience. Unfortunately, the advertising and marketing of a bed a breakfast, according to this article, needs to upgrade. Email marketing would be a great addition to this sector of the industry to promote deals, updated breakfast menus, and etc. Giving customers an email blast every now and then can help. This can also increase customer loyalty. According to the article, it is a great way to keep customers engaged and up to date. The article promotes StreamSend, which is an email marketing software that helps with marketing by including vibrant imagery, videos, surveys, and other interactive elements (StreamSend). This is also said to be affordable and dependable, making it ideal for any industry including a bed and breakfast. I think this is a great start, specifically for those in the bed and breakfast sector of hospitality. The bed and breakfast brings airbnb and a hotel together with different amenities and not just another place to stay for the night. So it makes sense for the innkeepers to jump into email marketing to promote their business in different ways and to have more access to guests in regards to promotions.
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New HVAC Hotel and Apartment Technology Obtains Large EPAct Tax Incentives - Energy Tax... - 1 views

  • New HVAC technology called VRV (Variable Refrigerant Volume system), also known as VRF (Variable Refrigerant Flow), is substantially reducing hotel and apartment building energy expenses. This new technology began to mainstream into the U.S. market after the enactment of the Energy Policy Act and is now being widely recommended by the architecture, engineering, and HVAC industries.
  • there are tax deductions of up to $0.60 per square foot for each of the three major building subsystems: lighting, HVAC (heating, ventilating, and air conditioning), and the building envelope.
  • VRF/VRV is an air conditioning system most efficient for commercial buildings because of the ability to individualize control for different zones/rooms, whereas conventional systems condition a building as a whole. The system is very beneficial for buildings with varying cooling needs and different zones.
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  • Often hotel investment groups own multiple properties so if they are pleased with VRF/VRV technology incentives, they will replicate it across their hotel portfolio.
  • For both hotels and apartments building HVAC is the largest energy cost item. VRF/VRV’s will annually reduce total energy costs for these two markets by at least 20% and may reduce current building energy cost by as much as 40%
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    The obvious initial measure hotels take to reduce energy cost and become more "green" are by replacing lights bulbs with LED, switching to paperless options, and other small tasks. The most cost efficient though is the conversion of their central air conditioner and heater, as this makes up a large percentage of costs for the hotel, which is also a burden on the environment due to the excess use of gas and electric to power the system. The new Energy Policy Act that was put into effect helps hotel not only save on long-term costs in the HVAC department, but also get a tax credit. This credit can range from $0.60 to $1.80 per square footage of the hotel. This is helping to encourage hotels to make the switch. This type of technology allows the air to be controlled by different zones in the hotel, which can be each individual room, floor, or however the hotel sets it up. This also prevents the air constantly running in the hotel room when it is unoccupied by hotel guests.
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Why GDS Will Remain a Crucial Booking Channel for Hoteliers in 2017 and Beyond. - Monda... - 1 views

  • Even though online bookings continue to grow and will do so for the foreseeable future, hoteliers need to maintain a focus on the GDS channel, which will remain a critical source of revenue and bookings both in 2017 and for the next several years.
  • offline sales will continue to dominate the marketplace in 2017
  • an effective hotel distribution strategy must consider all distribution channels, including GDS, to find the strategy that's best for a particular hotel and market.
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  • But despite years of predictions that agent-booked travel would decrease, GDS bookings remain strong: In our sample of data from Sabre hotels, the number of room nights booked via GDS grew by 1.08 million from 2015 to 2016, an increase of 10.4 percent. These numbers underscore industry analysts’ expectations for growth in this channel.
  • Successful inventory and distribution management strategies also require the right technology platform 
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    This article explains the booking trend of hotel in 2017 and afterward. Even though online booking tools such as website, mobile apps have made tourists easier to book the hotel in the world, in hotel's perspective, GDS is still the main contributor to increasing bookings and enhancing the hotel revenue. According to the article, GDS booking increased by 11.6 percent between the year 2015 and 2016, and around 60 percent of bookings at hotel were made through offline sources including CRS, walk-in, call or GDS. Among these, the major tool was GDS. Furthermore, the change of economic and political environment has caused hotels to have the right tools to decrease the loss. Thus, hotels should be equipped with the technology platform to monitor and support inventory and distribution channels. Every hotel has different situation and different booking channel. For example, when I was working at reservation department, our main booking source was an online. In other words, each hotel should find out what their main booking channel is, and based on that, suitable strategy to improve revenue should be developed even though this article emphasizes the importance of GDS booking.
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